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Stock Comparison

AMZN vs META

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals30-year financialsFull price history
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.68T
5Y Perf.+62.0%
META
Meta Platforms, Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$1.92T
5Y Perf.+181.3%

AMZN vs META — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
AMZN logoAMZN
META logoMETA
IndustrySpecialty RetailInternet Content & Information
Market Cap$2.68T$1.92T
Revenue (TTM)$775.68B$228.25B
Net Income (TTM)$135.28B$68.10B
Gross Margin50.8%81.7%
Operating Margin12.1%38.1%
Forward P/E20.0x23.5x
Total Debt$152.99B$83.90B
Cash & Equiv.$86.81B$35.87B

AMZN vs METALong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

AMZN
META
StockSep 20Sep 26Return
Amazon.com, Inc. (AMZN)100162.0+62.0%
Meta Platforms, Inc. (META)100281.3+181.3%

Price return only. Dividends and distributions are not included.

Quick Verdict: AMZN vs META

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: META leads in 5 of 7 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. Amazon.com, Inc. is the stronger pick specifically for valuation and capital efficiency and recent price momentum and sentiment. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
🥇META emerged as the overall leader. Track its performance:
AMZN
Amazon.com, Inc.
The Long-Run Compounder

AMZN is the clearest fit if your priority is long-term compounding and valuation efficiency.

  • 5.3% 10Y total return vs META's 470.6%
  • PEG 0.71 vs META's 1.28
  • Lower P/E (19.9x vs 21.3x), PEG 0.71 vs 1.28
Best for: long-term compounding and valuation efficiency
META
Meta Platforms, Inc.
The Income Pick

META carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.

  • Dividend streak 2 yrs, beta 1.37, yield 0.3%
  • Rev growth 22.2%, EPS growth -1.6%, 3Y rev CAGR 19.9%
  • Lower volatility, beta 1.37, Low D/E 38.6%, current ratio 2.60x
Best for: income & stability and growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthMETA logoMETA22.2% revenue growth vs AMZN's 12.4%
ValueAMZN logoAMZNLower P/E (19.9x vs 21.3x), PEG 0.71 vs 1.28
Quality / MarginsMETA logoMETA29.8% margin vs AMZN's 17.4%
Stability / SafetyMETA logoMETABeta 1.37 vs AMZN's 1.43
DividendsMETA logoMETA0.3% yield; 2-year raise streak; the other pay no meaningful dividend
Momentum (1Y)AMZN logoAMZN+12.0% vs META's -3.4%
Efficiency (ROA)META logoMETA18.0% ROA vs AMZN's 15.2%, ROIC 27.6% vs 14.7%

AMZN vs META — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

Discover the AI Stocks Theme

These companies are key players in the AI Stocks ecosystem. See how they stack up against the rest of the sector.

Explore Theme
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
METAMeta Platforms, Inc.
FY 2025
Family of Apps
98.9%$198.8B
Reality Labs
1.1%$2.2B

AMZN vs META — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMETALAGGINGAMZN

Income & Cash Flow (Last 12 Months)

META leads this category, winning 5 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $775.7B annually — 3.4x META's $228.2B. META is the more profitable business, keeping 29.8% of every revenue dollar as net income compared to AMZN's 17.4%. On growth, META holds the edge at +28.0% YoY revenue growth, suggesting stronger near-term business momentum.

MetricAMZN logoAMZNAmazon.com, Inc.META logoMETAMeta Platforms, I…
RevenueTrailing 12 months$775.7B$228.2B
EBITDAEarnings before interest/tax$168.9B$103.3B
Net IncomeAfter-tax profit$135.3B$68.1B
Free Cash FlowCash after capex-$11.6B$41.0B
Gross MarginGross profit ÷ Revenue+50.8%+81.7%
Operating MarginEBIT ÷ Revenue+12.1%+38.1%
Net MarginNet income ÷ Revenue+17.4%+29.8%
FCF MarginFCF ÷ Revenue-1.5%+18.0%
Rev. Growth (YoY)Latest quarter vs prior year+19.6%+28.0%
EPS Growth (YoY)Latest quarter vs prior year+2.4%-13.4%
META leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

AMZN leads this category, winning 5 of 7 comparable metrics.

At 32.2x trailing earnings, META trades at a 7% valuation discount to AMZN's 34.8x P/E. Adjusting for growth (PEG ratio), AMZN offers better value at 1.24x vs META's 1.75x — a lower PEG means you pay less per unit of expected earnings growth.

MetricAMZN logoAMZNAmazon.com, Inc.META logoMETAMeta Platforms, I…
Market CapShares × price$2.68T$1.92T
Enterprise ValueMkt cap + debt − cash$2.75T$1.97T
Trailing P/EPrice ÷ TTM EPS34.77x32.20x
Forward P/EPrice ÷ next-FY EPS est.19.97x23.53x
PEG RatioP/E ÷ EPS growth rate1.24x1.75x
EV / EBITDAEnterprise value multiple18.85x19.35x
Price / SalesMarket cap ÷ Revenue3.74x9.57x
Price / BookPrice ÷ Book value/share6.57x8.96x
Price / FCFMarket cap ÷ FCF348.48x41.71x
AMZN leads this category, winning 5 of 7 comparable metrics.

Profitability & Efficiency

META leads this category, winning 5 of 9 comparable metrics.

AMZN delivers a 30.5% return on equity — every $100 of shareholder capital generates $30 in annual profit, vs $30 for META. AMZN carries lower financial leverage with a 0.37x debt-to-equity ratio, signaling a more conservative balance sheet compared to META's 0.39x. On the Piotroski fundamental quality scale (0–9), AMZN scores 6/9 vs META's 5/9, reflecting solid financial health.

MetricAMZN logoAMZNAmazon.com, Inc.META logoMETAMeta Platforms, I…
ROE (TTM)Return on equity+30.5%+29.7%
ROA (TTM)Return on assets+15.2%+18.0%
ROICReturn on invested capital+14.7%+27.6%
ROCEReturn on capital employed+15.3%+29.4%
Piotroski ScoreFundamental quality 0–965
Debt / EquityFinancial leverage0.37x0.39x
Net DebtTotal debt minus cash$66.2B$48.0B
Cash & Equiv.Liquid assets$86.8B$35.9B
Total DebtShort + long-term debt$153.0B$83.9B
Interest CoverageEBIT ÷ Interest expense53.68x39.78x
META leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

META leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in META five years ago would be worth $21,627 today (with dividends reinvested), compared to $15,088 for AMZN. Over the past 12 months, AMZN leads with a +12.0% total return vs META's -3.4%. The 3-year compound annual growth rate (CAGR) favors META at 35.4% vs AMZN's 25.5% — a key indicator of consistent wealth creation.

MetricAMZN logoAMZNAmazon.com, Inc.META logoMETAMeta Platforms, I…
YTD ReturnYear-to-date+12.6%+13.5%
1-Year ReturnPast 12 months+12.0%-3.4%
3-Year ReturnCumulative with dividends+97.5%+148.2%
5-Year ReturnCumulative with dividends+50.9%+116.3%
10-Year ReturnCumulative with dividends+533.6%+470.6%
CAGR (3Y)Annualised 3-year return+25.5%+35.4%
META leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

META leads this category, winning 2 of 2 comparable metrics.

META is the less volatile stock with a 1.37 beta — it tends to amplify market swings less than AMZN's 1.43 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. META currently trades 93.7% from its 52-week high vs AMZN's 88.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricAMZN logoAMZNAmazon.com, Inc.META logoMETAMeta Platforms, I…
Beta (5Y)Sensitivity to S&P 5001.43x1.37x
52-Week HighHighest price in past year$287.20$785.73
52-Week LowLowest price in past year$196.00$520.26
% of 52W HighCurrent price vs 52-week peak+88.8%+93.7%
RSI (14)Momentum oscillator 0–10052.777.8
Avg Volume (50D)Average daily shares traded39.8M18.1M
META leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

META leads this category, winning 1 of 1 comparable metric.

Wall Street rates AMZN as "Buy" and META as "Buy". Consensus price targets imply 30.9% upside for AMZN (target: $326) vs -3.5% for META (target: $730). META is the only dividend payer here at 0.27% yield — a key consideration for income-focused portfolios.

MetricAMZN logoAMZNAmazon.com, Inc.META logoMETAMeta Platforms, I…
Analyst RatingConsensus buy/hold/sellBuyBuy
Price TargetConsensus 12-month target$326.33$729.93
# AnalystsCovering analysts9465
Dividend YieldAnnual dividend ÷ price+0.3%
Dividend StreakConsecutive years of raises02
Dividend / ShareAnnual DPS$2.07
Buyback YieldShare repurchases ÷ mkt cap0.0%+1.4%
META leads this category, winning 1 of 1 comparable metric.
Key Takeaway

META leads in 5 of 6 categories (Income & Cash Flow, Profitability & Efficiency). AMZN leads in 1 (Valuation Metrics).

Best OverallMeta Platforms, Inc. (META)Leads 5 of 6 categories

Custom Comparison: AMZN vs META

Compare on any lens — Growth, Value, Income, or pick from 130+ individual metrics.

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AMZN vs META: Frequently Asked Questions

10 questions · data-driven answers · updated daily

01

Is AMZN or META a better buy right now?

For growth investors, Meta Platforms, Inc.

(META) is the stronger pick with 22. 2% revenue growth year-over-year, versus 12. 4% for Amazon. com, Inc. (AMZN). Meta Platforms, Inc. (META) offers the better valuation at 32. 2x trailing P/E (23. 5x forward), making it the more compelling value choice. Analysts rate Amazon. com, Inc. (AMZN) a "Buy" — based on 94 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — AMZN or META?

On trailing P/E, Meta Platforms, Inc.

(META) is the cheapest at 32. 2x versus Amazon. com, Inc. at 34. 8x. On forward P/E, Amazon. com, Inc. is actually cheaper at 20. 0x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Amazon. com, Inc. wins at 0. 71x versus Meta Platforms, Inc. 's 1. 28x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — AMZN or META?

Over the past 5 years, Meta Platforms, Inc.

(META) delivered a total return of +116. 3%, compared to +50. 9% for Amazon. com, Inc. (AMZN). Over 10 years, the gap is even starker: AMZN returned +533. 6% versus META's +470. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — AMZN or META?

By beta (market sensitivity over 5 years), Meta Platforms, Inc.

(META) is the lower-risk stock at 1. 37β versus Amazon. com, Inc. 's 1. 43β — meaning AMZN is approximately 5% more volatile than META relative to the S&P 500. On balance sheet safety, Amazon. com, Inc. (AMZN) carries a lower debt/equity ratio of 37% versus 39% for Meta Platforms, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — AMZN or META?

By revenue growth (latest reported year), Meta Platforms, Inc.

(META) is pulling ahead at 22. 2% versus 12. 4% for Amazon. com, Inc. (AMZN). On earnings-per-share growth, the picture is similar: Amazon. com, Inc. grew EPS 29. 7% year-over-year, compared to -1. 6% for Meta Platforms, Inc.. Over a 3-year CAGR, META leads at 19. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — AMZN or META?

Meta Platforms, Inc.

(META) is the more profitable company, earning 30. 1% net margin versus 10. 8% for Amazon. com, Inc. — meaning it keeps 30. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: META leads at 41. 4% versus 11. 2% for AMZN. At the gross margin level — before operating expenses — META leads at 82. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is AMZN or META more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Amazon. com, Inc. (AMZN) is the more undervalued stock at a PEG of 0. 71x versus Meta Platforms, Inc. 's 1. 28x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Amazon. com, Inc. (AMZN) trades at 20. 0x forward P/E versus 23. 5x for Meta Platforms, Inc. — 3. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for AMZN: 30. 9% to $326. 33.

08

Which pays a better dividend — AMZN or META?

In this comparison, META (0.

3% yield) pays a dividend. AMZN does not pay a meaningful dividend and should not be held primarily for income.

09

Is AMZN or META better for a retirement portfolio?

For long-horizon retirement investors, Meta Platforms, Inc.

(META) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (+470. 6% 10Y return). Both have compounded well over 10 years (META: +470. 6%, AMZN: +533. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between AMZN and META?

These companies operate in different sectors (AMZN (Consumer Cyclical) and META (Communication Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: AMZN is a mega-cap quality compounder stock; META is a mega-cap high-growth stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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