Software - Application
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5 / 10Stock Comparison
API vs GOOG vs MSFT vs AMZN vs AAPL
Revenue, margins, valuation, and 5-year total return — side by side.
Internet Content & Information
Software - Infrastructure
Specialty Retail
Consumer Electronics
API vs GOOG vs MSFT vs AMZN vs AAPL — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | Software - Application | Internet Content & Information | Software - Infrastructure | Specialty Retail | Consumer Electronics |
| Market Cap | $303M | $4.78T | $3.13T | $2.92T | $4.22T |
| Revenue (TTM) | $137M | $422.57B | $318.27B | $742.78B | $451.44B |
| Net Income (TTM) | $5M | $160.21B | $125.22B | $90.80B | $122.58B |
| Gross Margin | 66.8% | 60.4% | 68.3% | 50.6% | 47.9% |
| Operating Margin | -10.0% | 32.7% | 46.8% | 11.5% | 32.6% |
| Forward P/E | 23.5x | 28.7x | 24.8x | 31.4x | 33.7x |
| Total Debt | $50M | $59.29B | $112.18B | $152.99B | $112.38B |
| Cash & Equiv. | $27M | $30.71B | $30.24B | $86.81B | $35.93B |
API vs GOOG vs MSFT vs AMZN vs AAPL — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Jun 20 | May 26 | Return |
|---|---|---|---|
| Agora, Inc. (API) | 100 | 9.7 | -90.3% |
| Alphabet Inc. (GOOG) | 100 | 561.8 | +461.8% |
| Microsoft Corporati… (MSFT) | 100 | 204.0 | +104.0% |
| Amazon.com, Inc. (AMZN) | 100 | 197.7 | +97.7% |
| Apple Inc. (AAPL) | 100 | 321.6 | +221.6% |
Price return only. Dividends and distributions are not included.
Quick Verdict: API vs GOOG vs MSFT vs AMZN vs AAPL
Each card shows where this stock fits in a portfolio — not just who wins on paper.
API ranks third and is worth considering specifically for sleep-well-at-night.
- Lower volatility, beta 1.16, Low D/E 8.8%, current ratio 5.62x
- Lower P/E (23.5x vs 31.4x)
GOOG is the #2 pick in this set and the best alternative if growth exposure and valuation efficiency is your priority.
- Rev growth 15.1%, EPS growth 34.5%, 3Y rev CAGR 12.5%
- PEG 0.96 vs AAPL's 1.89
- 15.1% revenue growth vs API's -5.9%
- +159.3% vs MSFT's -2.1%
MSFT carries the broadest edge in this set and is the clearest fit for income & stability and defensive.
- Dividend streak 19 yrs, beta 0.89, yield 0.8%
- Beta 0.89, yield 0.8%, current ratio 1.35x
- 39.3% margin vs API's 3.5%
- Beta 0.89 vs AMZN's 1.51, lower leverage
Among these 5 stocks, AMZN doesn't own a clear edge in any measured category.
AAPL is the clearest fit if your priority is long-term compounding.
- 11.7% 10Y total return vs GOOG's 10.1%
- 34.0% ROA vs API's 0.7%, ROIC 67.4% vs -6.8%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 15.1% revenue growth vs API's -5.9% | |
| Value | Lower P/E (23.5x vs 31.4x) | |
| Quality / Margins | 39.3% margin vs API's 3.5% | |
| Stability / Safety | Beta 0.89 vs AMZN's 1.51, lower leverage | |
| Dividends | 0.8% yield, 19-year raise streak, vs GOOG's 0.2%, (2 stocks pay no dividend) | |
| Momentum (1Y) | +159.3% vs MSFT's -2.1% | |
| Efficiency (ROA) | 34.0% ROA vs API's 0.7%, ROIC 67.4% vs -6.8% |
API vs GOOG vs MSFT vs AMZN vs AAPL — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
API vs GOOG vs MSFT vs AMZN vs AAPL — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
MSFT leads in 2 of 6 categories
API leads 1 • AAPL leads 1 • GOOG leads 1 • AMZN leads 0 • 1 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
MSFT leads this category, winning 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
AMZN is the larger business by revenue, generating $742.8B annually — 5405.9x API's $137M. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to API's 3.5%. On growth, GOOG holds the edge at +21.8% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $137M | $422.6B | $318.3B | $742.8B | $451.4B |
| EBITDAEarnings before interest/tax | -$6M | $161.3B | $192.6B | $155.9B | $160.0B |
| Net IncomeAfter-tax profit | $5M | $160.2B | $125.2B | $90.8B | $122.6B |
| Free Cash FlowCash after capex | -$18M | $73.3B | $72.9B | -$2.5B | $129.2B |
| Gross MarginGross profit ÷ Revenue | +66.8% | +60.4% | +68.3% | +50.6% | +47.9% |
| Operating MarginEBIT ÷ Revenue | -10.0% | +32.7% | +46.8% | +11.5% | +32.6% |
| Net MarginNet income ÷ Revenue | +3.5% | +37.9% | +39.3% | +12.2% | +27.2% |
| FCF MarginFCF ÷ Revenue | -13.4% | +17.3% | +22.9% | -0.3% | +28.6% |
| Rev. Growth (YoY)Latest quarter vs prior year | +12.2% | +21.8% | +18.3% | +16.6% | +16.6% |
| EPS Growth (YoY)Latest quarter vs prior year | +110.8% | +81.9% | +23.4% | +74.8% | +21.8% |
Valuation Metrics
API leads this category, winning 4 of 7 comparable metrics.
Valuation Metrics
At 30.9x trailing earnings, MSFT trades at a 20% valuation discount to AAPL's 38.5x P/E. Adjusting for growth (PEG ratio), GOOG offers better value at 1.23x vs AAPL's 2.16x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $303M | $4.78T | $3.13T | $2.92T | $4.22T |
| Enterprise ValueMkt cap + debt − cash | $326M | $4.81T | $3.21T | $2.98T | $4.30T |
| Trailing P/EPrice ÷ TTM EPS | -8.65x | 36.57x | 30.86x | 37.82x | 38.53x |
| Forward P/EPrice ÷ next-FY EPS est. | 23.50x | 28.66x | 24.77x | 31.41x | 33.71x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.23x | 1.64x | 1.35x | 2.16x |
| EV / EBITDAEnterprise value multiple | — | 32.01x | 19.72x | 20.47x | 29.68x |
| Price / SalesMarket cap ÷ Revenue | 2.28x | 11.87x | 11.10x | 4.07x | 10.14x |
| Price / BookPrice ÷ Book value/share | 0.65x | 11.64x | 9.15x | 7.14x | 58.49x |
| Price / FCFMarket cap ÷ FCF | — | 65.27x | 43.66x | 378.98x | 42.72x |
Profitability & Efficiency
AAPL leads this category, winning 5 of 9 comparable metrics.
Profitability & Efficiency
AAPL delivers a 146.7% return on equity — every $100 of shareholder capital generates $147 in annual profit, vs $1 for API. API carries lower financial leverage with a 0.09x debt-to-equity ratio, signaling a more conservative balance sheet compared to AAPL's 1.52x. On the Piotroski fundamental quality scale (0–9), AAPL scores 8/9 vs API's 5/9, reflecting strong financial health.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | +0.8% | +39.0% | +33.1% | +23.3% | +146.7% |
| ROA (TTM)Return on assets | +0.7% | +27.4% | +19.2% | +11.5% | +34.0% |
| ROICReturn on invested capital | -6.8% | +25.1% | +24.9% | +14.7% | +67.4% |
| ROCEReturn on capital employed | -8.5% | +30.3% | +29.7% | +15.3% | +69.6% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 7 | 6 | 6 | 8 |
| Debt / EquityFinancial leverage | 0.09x | 0.14x | 0.33x | 0.37x | 1.52x |
| Net DebtTotal debt minus cash | $23M | $28.6B | $81.9B | $66.2B | $76.4B |
| Cash & Equiv.Liquid assets | $27M | $30.7B | $30.2B | $86.8B | $35.9B |
| Total DebtShort + long-term debt | $50M | $59.3B | $112.2B | $153.0B | $112.4B |
| Interest CoverageEBIT ÷ Interest expense | 208.58x | 392.15x | 55.65x | 39.96x | — |
Total Returns (Dividends Reinvested)
GOOG leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in GOOG five years ago would be worth $33,098 today (with dividends reinvested), compared to $926 for API. Over the past 12 months, GOOG leads with a +159.3% total return vs MSFT's -2.1%. The 3-year compound annual growth rate (CAGR) favors GOOG at 54.2% vs API's 5.5% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | -1.5% | +25.4% | -10.8% | +19.7% | +6.2% |
| 1-Year ReturnPast 12 months | +21.3% | +159.3% | -2.1% | +43.7% | +47.0% |
| 3-Year ReturnCumulative with dividends | +17.4% | +266.7% | +39.5% | +156.2% | +67.4% |
| 5-Year ReturnCumulative with dividends | -90.7% | +231.0% | +72.5% | +64.8% | +124.4% |
| 10-Year ReturnCumulative with dividends | -92.1% | +1013.4% | +787.7% | +697.8% | +1174.1% |
| CAGR (3Y)Annualised 3-year return | +5.5% | +54.2% | +11.7% | +36.8% | +18.7% |
Risk & Volatility
Evenly matched — GOOG and MSFT each lead in 1 of 2 comparable metrics.
Risk & Volatility
MSFT is the less volatile stock with a 0.89 beta — it tends to amplify market swings less than AMZN's 1.51 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOG currently trades 99.5% from its 52-week high vs MSFT's 75.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.22x | 1.25x | 0.85x | 1.50x | 1.04x |
| 52-Week HighHighest price in past year | $5.15 | $397.28 | $555.45 | $278.56 | $292.13 |
| 52-Week LowLowest price in past year | $3.14 | $149.49 | $356.28 | $185.01 | $193.25 |
| % of 52W HighCurrent price vs 52-week peak | +77.3% | +99.5% | +75.8% | +97.3% | +98.4% |
| RSI (14)Momentum oscillator 0–100 | 64.2 | 82.8 | 54.0 | 81.1 | 69.4 |
| Avg Volume (50D)Average daily shares traded | 360K | 19.1M | 32.5M | 45.5M | 39.8M |
Analyst Outlook
MSFT leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: API as "Buy", GOOG as "Buy", MSFT as "Buy", AMZN as "Buy", AAPL as "Buy". Consensus price targets imply 90.2% upside for API (target: $8) vs -3.0% for GOOG (target: $383). For income investors, MSFT offers the higher dividend yield at 0.77% vs GOOG's 0.21%.
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Buy | Buy | Buy |
| Price TargetConsensus 12-month target | $7.57 | $383.41 | $556.88 | $306.77 | $319.44 |
| # AnalystsCovering analysts | 5 | 79 | 81 | 94 | 110 |
| Dividend YieldAnnual dividend ÷ price | — | +0.2% | +0.8% | — | +0.4% |
| Dividend StreakConsecutive years of raises | — | 2 | 19 | — | 14 |
| Dividend / ShareAnnual DPS | — | $0.82 | $3.23 | — | $1.03 |
| Buyback YieldShare repurchases ÷ mkt cap | +3.6% | +1.0% | +0.6% | 0.0% | +2.1% |
MSFT leads in 2 of 6 categories (Income & Cash Flow, Analyst Outlook). API leads in 1 (Valuation Metrics). 1 tied.
API vs GOOG vs MSFT vs AMZN vs AAPL: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is API or GOOG or MSFT or AMZN or AAPL a better buy right now?
For growth investors, Alphabet Inc.
(GOOG) is the stronger pick with 15. 1% revenue growth year-over-year, versus -5. 9% for Agora, Inc. (API). Microsoft Corporation (MSFT) offers the better valuation at 30. 9x trailing P/E (24. 8x forward), making it the more compelling value choice. Analysts rate Agora, Inc. (API) a "Buy" — based on 5 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — API or GOOG or MSFT or AMZN or AAPL?
On trailing P/E, Microsoft Corporation (MSFT) is the cheapest at 30.
9x versus Apple Inc. at 38. 5x. On forward P/E, Agora, Inc. is actually cheaper at 23. 5x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Alphabet Inc. wins at 0. 96x versus Apple Inc. 's 1. 89x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — API or GOOG or MSFT or AMZN or AAPL?
Over the past 5 years, Alphabet Inc.
(GOOG) delivered a total return of +231. 0%, compared to -90. 7% for Agora, Inc. (API). Over 10 years, the gap is even starker: AAPL returned +1199% versus API's -91. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — API or GOOG or MSFT or AMZN or AAPL?
By beta (market sensitivity over 5 years), Microsoft Corporation (MSFT) is the lower-risk stock at 0.
85β versus Amazon. com, Inc. 's 1. 50β — meaning AMZN is approximately 76% more volatile than MSFT relative to the S&P 500. On balance sheet safety, Agora, Inc. (API) carries a lower debt/equity ratio of 9% versus 152% for Apple Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — API or GOOG or MSFT or AMZN or AAPL?
By revenue growth (latest reported year), Alphabet Inc.
(GOOG) is pulling ahead at 15. 1% versus -5. 9% for Agora, Inc. (API). On earnings-per-share growth, the picture is similar: Agora, Inc. grew EPS 47. 7% year-over-year, compared to 15. 6% for Microsoft Corporation. Over a 3-year CAGR, GOOG leads at 12. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — API or GOOG or MSFT or AMZN or AAPL?
Microsoft Corporation (MSFT) is the more profitable company, earning 36.
1% net margin versus -32. 1% for Agora, Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus -40. 0% for API. At the gross margin level — before operating expenses — MSFT leads at 68. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is API or GOOG or MSFT or AMZN or AAPL more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Alphabet Inc. (GOOG) is the more undervalued stock at a PEG of 0. 96x versus Apple Inc. 's 1. 89x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Agora, Inc. (API) trades at 23. 5x forward P/E versus 33. 7x for Apple Inc. — 10. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for API: 90. 2% to $7. 57.
08Which pays a better dividend — API or GOOG or MSFT or AMZN or AAPL?
In this comparison, MSFT (0.
8% yield), AAPL (0. 4% yield), GOOG (0. 2% yield) pay a dividend. API, AMZN do not pay a meaningful dividend and should not be held primarily for income.
09Is API or GOOG or MSFT or AMZN or AAPL better for a retirement portfolio?
For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
85), 0. 8% yield, +776. 0% 10Y return). Both have compounded well over 10 years (MSFT: +776. 0%, API: -91. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between API and GOOG and MSFT and AMZN and AAPL?
These companies operate in different sectors (API (Technology) and GOOG (Communication Services) and MSFT (Technology) and AMZN (Consumer Cyclical) and AAPL (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: API is a small-cap quality compounder stock; GOOG is a mega-cap high-growth stock; MSFT is a mega-cap quality compounder stock; AMZN is a mega-cap quality compounder stock; AAPL is a mega-cap quality compounder stock. MSFT pays a dividend while API, GOOG, AMZN, AAPL do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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