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Stock Comparison

API vs GOOG vs MSFT vs AMZN vs AAPL

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
API
Agora, Inc.

Software - Application

TechnologyNASDAQ • CN
Market Cap$303M
5Y Perf.-90.3%
GOOG
Alphabet Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$4.78T
5Y Perf.+461.8%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.13T
5Y Perf.+104.0%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+97.7%
AAPL
Apple Inc.

Consumer Electronics

TechnologyNASDAQ • US
Market Cap$4.22T
5Y Perf.+221.6%

API vs GOOG vs MSFT vs AMZN vs AAPL — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
API logoAPI
GOOG logoGOOG
MSFT logoMSFT
AMZN logoAMZN
AAPL logoAAPL
IndustrySoftware - ApplicationInternet Content & InformationSoftware - InfrastructureSpecialty RetailConsumer Electronics
Market Cap$303M$4.78T$3.13T$2.92T$4.22T
Revenue (TTM)$137M$422.57B$318.27B$742.78B$451.44B
Net Income (TTM)$5M$160.21B$125.22B$90.80B$122.58B
Gross Margin66.8%60.4%68.3%50.6%47.9%
Operating Margin-10.0%32.7%46.8%11.5%32.6%
Forward P/E23.5x28.7x24.8x31.4x33.7x
Total Debt$50M$59.29B$112.18B$152.99B$112.38B
Cash & Equiv.$27M$30.71B$30.24B$86.81B$35.93B

API vs GOOG vs MSFT vs AMZN vs AAPLLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

API
GOOG
MSFT
AMZN
AAPL
StockJun 20May 26Return
Agora, Inc. (API)1009.7-90.3%
Alphabet Inc. (GOOG)100561.8+461.8%
Microsoft Corporati… (MSFT)100204.0+104.0%
Amazon.com, Inc. (AMZN)100197.7+97.7%
Apple Inc. (AAPL)100321.6+221.6%

Price return only. Dividends and distributions are not included.

Quick Verdict: API vs GOOG vs MSFT vs AMZN vs AAPL

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MSFT leads in 3 of 7 categories (5-stock set), making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. Alphabet Inc. is the stronger pick specifically for growth and revenue expansion and recent price momentum and sentiment. API and AAPL also each lead in at least one category. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
API
Agora, Inc.
The Defensive Pick

API ranks third and is worth considering specifically for sleep-well-at-night.

  • Lower volatility, beta 1.16, Low D/E 8.8%, current ratio 5.62x
  • Lower P/E (23.5x vs 31.4x)
Best for: sleep-well-at-night
GOOG
Alphabet Inc.
The Growth Play

GOOG is the #2 pick in this set and the best alternative if growth exposure and valuation efficiency is your priority.

  • Rev growth 15.1%, EPS growth 34.5%, 3Y rev CAGR 12.5%
  • PEG 0.96 vs AAPL's 1.89
  • 15.1% revenue growth vs API's -5.9%
  • +159.3% vs MSFT's -2.1%
Best for: growth exposure and valuation efficiency
MSFT
Microsoft Corporation
The Income Pick

MSFT carries the broadest edge in this set and is the clearest fit for income & stability and defensive.

  • Dividend streak 19 yrs, beta 0.89, yield 0.8%
  • Beta 0.89, yield 0.8%, current ratio 1.35x
  • 39.3% margin vs API's 3.5%
  • Beta 0.89 vs AMZN's 1.51, lower leverage
Best for: income & stability and defensive
AMZN
Amazon.com, Inc.
The Consumer Cyclical Pick

Among these 5 stocks, AMZN doesn't own a clear edge in any measured category.

Best for: consumer cyclical exposure
AAPL
Apple Inc.
The Long-Run Compounder

AAPL is the clearest fit if your priority is long-term compounding.

  • 11.7% 10Y total return vs GOOG's 10.1%
  • 34.0% ROA vs API's 0.7%, ROIC 67.4% vs -6.8%
Best for: long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthGOOG logoGOOG15.1% revenue growth vs API's -5.9%
ValueAPI logoAPILower P/E (23.5x vs 31.4x)
Quality / MarginsMSFT logoMSFT39.3% margin vs API's 3.5%
Stability / SafetyMSFT logoMSFTBeta 0.89 vs AMZN's 1.51, lower leverage
DividendsMSFT logoMSFT0.8% yield, 19-year raise streak, vs GOOG's 0.2%, (2 stocks pay no dividend)
Momentum (1Y)GOOG logoGOOG+159.3% vs MSFT's -2.1%
Efficiency (ROA)AAPL logoAAPL34.0% ROA vs API's 0.7%, ROIC 67.4% vs -6.8%

API vs GOOG vs MSFT vs AMZN vs AAPL — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

APIAgora, Inc.
FY 2024
Service
95.8%$128M
Product and Service, Other
4.2%$6M
GOOGAlphabet Inc.
FY 2025
Google Search & Other
55.7%$224.5B
Google Cloud
14.6%$58.7B
Google Inc.
11.9%$48.0B
YouTube Advertising Revenue
10.0%$40.4B
Google Network
7.4%$29.8B
Other Bets
0.4%$1.5B
Other Segments
-0.0%$-127,000,000
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
AAPLApple Inc.
FY 2025
iPhone
50.4%$209.6B
Service
26.2%$109.2B
Wearables, Home and Accessories
8.6%$35.7B
Mac
8.1%$33.7B
iPad
6.7%$28.0B

API vs GOOG vs MSFT vs AMZN vs AAPL — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMSFTLAGGINGAMZN

Income & Cash Flow (Last 12 Months)

MSFT leads this category, winning 3 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 5405.9x API's $137M. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to API's 3.5%. On growth, GOOG holds the edge at +21.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricAPI logoAPIAgora, Inc.GOOG logoGOOGAlphabet Inc.MSFT logoMSFTMicrosoft Corpora…AMZN logoAMZNAmazon.com, Inc.AAPL logoAAPLApple Inc.
RevenueTrailing 12 months$137M$422.6B$318.3B$742.8B$451.4B
EBITDAEarnings before interest/tax-$6M$161.3B$192.6B$155.9B$160.0B
Net IncomeAfter-tax profit$5M$160.2B$125.2B$90.8B$122.6B
Free Cash FlowCash after capex-$18M$73.3B$72.9B-$2.5B$129.2B
Gross MarginGross profit ÷ Revenue+66.8%+60.4%+68.3%+50.6%+47.9%
Operating MarginEBIT ÷ Revenue-10.0%+32.7%+46.8%+11.5%+32.6%
Net MarginNet income ÷ Revenue+3.5%+37.9%+39.3%+12.2%+27.2%
FCF MarginFCF ÷ Revenue-13.4%+17.3%+22.9%-0.3%+28.6%
Rev. Growth (YoY)Latest quarter vs prior year+12.2%+21.8%+18.3%+16.6%+16.6%
EPS Growth (YoY)Latest quarter vs prior year+110.8%+81.9%+23.4%+74.8%+21.8%
MSFT leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

API leads this category, winning 4 of 7 comparable metrics.

At 30.9x trailing earnings, MSFT trades at a 20% valuation discount to AAPL's 38.5x P/E. Adjusting for growth (PEG ratio), GOOG offers better value at 1.23x vs AAPL's 2.16x — a lower PEG means you pay less per unit of expected earnings growth.

MetricAPI logoAPIAgora, Inc.GOOG logoGOOGAlphabet Inc.MSFT logoMSFTMicrosoft Corpora…AMZN logoAMZNAmazon.com, Inc.AAPL logoAAPLApple Inc.
Market CapShares × price$303M$4.78T$3.13T$2.92T$4.22T
Enterprise ValueMkt cap + debt − cash$326M$4.81T$3.21T$2.98T$4.30T
Trailing P/EPrice ÷ TTM EPS-8.65x36.57x30.86x37.82x38.53x
Forward P/EPrice ÷ next-FY EPS est.23.50x28.66x24.77x31.41x33.71x
PEG RatioP/E ÷ EPS growth rate1.23x1.64x1.35x2.16x
EV / EBITDAEnterprise value multiple32.01x19.72x20.47x29.68x
Price / SalesMarket cap ÷ Revenue2.28x11.87x11.10x4.07x10.14x
Price / BookPrice ÷ Book value/share0.65x11.64x9.15x7.14x58.49x
Price / FCFMarket cap ÷ FCF65.27x43.66x378.98x42.72x
API leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

AAPL leads this category, winning 5 of 9 comparable metrics.

AAPL delivers a 146.7% return on equity — every $100 of shareholder capital generates $147 in annual profit, vs $1 for API. API carries lower financial leverage with a 0.09x debt-to-equity ratio, signaling a more conservative balance sheet compared to AAPL's 1.52x. On the Piotroski fundamental quality scale (0–9), AAPL scores 8/9 vs API's 5/9, reflecting strong financial health.

MetricAPI logoAPIAgora, Inc.GOOG logoGOOGAlphabet Inc.MSFT logoMSFTMicrosoft Corpora…AMZN logoAMZNAmazon.com, Inc.AAPL logoAAPLApple Inc.
ROE (TTM)Return on equity+0.8%+39.0%+33.1%+23.3%+146.7%
ROA (TTM)Return on assets+0.7%+27.4%+19.2%+11.5%+34.0%
ROICReturn on invested capital-6.8%+25.1%+24.9%+14.7%+67.4%
ROCEReturn on capital employed-8.5%+30.3%+29.7%+15.3%+69.6%
Piotroski ScoreFundamental quality 0–957668
Debt / EquityFinancial leverage0.09x0.14x0.33x0.37x1.52x
Net DebtTotal debt minus cash$23M$28.6B$81.9B$66.2B$76.4B
Cash & Equiv.Liquid assets$27M$30.7B$30.2B$86.8B$35.9B
Total DebtShort + long-term debt$50M$59.3B$112.2B$153.0B$112.4B
Interest CoverageEBIT ÷ Interest expense208.58x392.15x55.65x39.96x
AAPL leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

GOOG leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in GOOG five years ago would be worth $33,098 today (with dividends reinvested), compared to $926 for API. Over the past 12 months, GOOG leads with a +159.3% total return vs MSFT's -2.1%. The 3-year compound annual growth rate (CAGR) favors GOOG at 54.2% vs API's 5.5% — a key indicator of consistent wealth creation.

MetricAPI logoAPIAgora, Inc.GOOG logoGOOGAlphabet Inc.MSFT logoMSFTMicrosoft Corpora…AMZN logoAMZNAmazon.com, Inc.AAPL logoAAPLApple Inc.
YTD ReturnYear-to-date-1.5%+25.4%-10.8%+19.7%+6.2%
1-Year ReturnPast 12 months+21.3%+159.3%-2.1%+43.7%+47.0%
3-Year ReturnCumulative with dividends+17.4%+266.7%+39.5%+156.2%+67.4%
5-Year ReturnCumulative with dividends-90.7%+231.0%+72.5%+64.8%+124.4%
10-Year ReturnCumulative with dividends-92.1%+1013.4%+787.7%+697.8%+1174.1%
CAGR (3Y)Annualised 3-year return+5.5%+54.2%+11.7%+36.8%+18.7%
GOOG leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — GOOG and MSFT each lead in 1 of 2 comparable metrics.

MSFT is the less volatile stock with a 0.89 beta — it tends to amplify market swings less than AMZN's 1.51 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOG currently trades 99.5% from its 52-week high vs MSFT's 75.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricAPI logoAPIAgora, Inc.GOOG logoGOOGAlphabet Inc.MSFT logoMSFTMicrosoft Corpora…AMZN logoAMZNAmazon.com, Inc.AAPL logoAAPLApple Inc.
Beta (5Y)Sensitivity to S&P 5001.22x1.25x0.85x1.50x1.04x
52-Week HighHighest price in past year$5.15$397.28$555.45$278.56$292.13
52-Week LowLowest price in past year$3.14$149.49$356.28$185.01$193.25
% of 52W HighCurrent price vs 52-week peak+77.3%+99.5%+75.8%+97.3%+98.4%
RSI (14)Momentum oscillator 0–10064.282.854.081.169.4
Avg Volume (50D)Average daily shares traded360K19.1M32.5M45.5M39.8M
Evenly matched — GOOG and MSFT each lead in 1 of 2 comparable metrics.

Analyst Outlook

MSFT leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: API as "Buy", GOOG as "Buy", MSFT as "Buy", AMZN as "Buy", AAPL as "Buy". Consensus price targets imply 90.2% upside for API (target: $8) vs -3.0% for GOOG (target: $383). For income investors, MSFT offers the higher dividend yield at 0.77% vs GOOG's 0.21%.

MetricAPI logoAPIAgora, Inc.GOOG logoGOOGAlphabet Inc.MSFT logoMSFTMicrosoft Corpora…AMZN logoAMZNAmazon.com, Inc.AAPL logoAAPLApple Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyBuy
Price TargetConsensus 12-month target$7.57$383.41$556.88$306.77$319.44
# AnalystsCovering analysts5798194110
Dividend YieldAnnual dividend ÷ price+0.2%+0.8%+0.4%
Dividend StreakConsecutive years of raises21914
Dividend / ShareAnnual DPS$0.82$3.23$1.03
Buyback YieldShare repurchases ÷ mkt cap+3.6%+1.0%+0.6%0.0%+2.1%
MSFT leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

MSFT leads in 2 of 6 categories (Income & Cash Flow, Analyst Outlook). API leads in 1 (Valuation Metrics). 1 tied.

Best OverallMicrosoft Corporation (MSFT)Leads 2 of 6 categories
Loading custom metrics...

API vs GOOG vs MSFT vs AMZN vs AAPL: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is API or GOOG or MSFT or AMZN or AAPL a better buy right now?

For growth investors, Alphabet Inc.

(GOOG) is the stronger pick with 15. 1% revenue growth year-over-year, versus -5. 9% for Agora, Inc. (API). Microsoft Corporation (MSFT) offers the better valuation at 30. 9x trailing P/E (24. 8x forward), making it the more compelling value choice. Analysts rate Agora, Inc. (API) a "Buy" — based on 5 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — API or GOOG or MSFT or AMZN or AAPL?

On trailing P/E, Microsoft Corporation (MSFT) is the cheapest at 30.

9x versus Apple Inc. at 38. 5x. On forward P/E, Agora, Inc. is actually cheaper at 23. 5x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Alphabet Inc. wins at 0. 96x versus Apple Inc. 's 1. 89x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — API or GOOG or MSFT or AMZN or AAPL?

Over the past 5 years, Alphabet Inc.

(GOOG) delivered a total return of +231. 0%, compared to -90. 7% for Agora, Inc. (API). Over 10 years, the gap is even starker: AAPL returned +1199% versus API's -91. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — API or GOOG or MSFT or AMZN or AAPL?

By beta (market sensitivity over 5 years), Microsoft Corporation (MSFT) is the lower-risk stock at 0.

85β versus Amazon. com, Inc. 's 1. 50β — meaning AMZN is approximately 76% more volatile than MSFT relative to the S&P 500. On balance sheet safety, Agora, Inc. (API) carries a lower debt/equity ratio of 9% versus 152% for Apple Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — API or GOOG or MSFT or AMZN or AAPL?

By revenue growth (latest reported year), Alphabet Inc.

(GOOG) is pulling ahead at 15. 1% versus -5. 9% for Agora, Inc. (API). On earnings-per-share growth, the picture is similar: Agora, Inc. grew EPS 47. 7% year-over-year, compared to 15. 6% for Microsoft Corporation. Over a 3-year CAGR, GOOG leads at 12. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — API or GOOG or MSFT or AMZN or AAPL?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus -32. 1% for Agora, Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus -40. 0% for API. At the gross margin level — before operating expenses — MSFT leads at 68. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is API or GOOG or MSFT or AMZN or AAPL more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Alphabet Inc. (GOOG) is the more undervalued stock at a PEG of 0. 96x versus Apple Inc. 's 1. 89x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Agora, Inc. (API) trades at 23. 5x forward P/E versus 33. 7x for Apple Inc. — 10. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for API: 90. 2% to $7. 57.

08

Which pays a better dividend — API or GOOG or MSFT or AMZN or AAPL?

In this comparison, MSFT (0.

8% yield), AAPL (0. 4% yield), GOOG (0. 2% yield) pay a dividend. API, AMZN do not pay a meaningful dividend and should not be held primarily for income.

09

Is API or GOOG or MSFT or AMZN or AAPL better for a retirement portfolio?

For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

85), 0. 8% yield, +776. 0% 10Y return). Both have compounded well over 10 years (MSFT: +776. 0%, API: -91. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between API and GOOG and MSFT and AMZN and AAPL?

These companies operate in different sectors (API (Technology) and GOOG (Communication Services) and MSFT (Technology) and AMZN (Consumer Cyclical) and AAPL (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: API is a small-cap quality compounder stock; GOOG is a mega-cap high-growth stock; MSFT is a mega-cap quality compounder stock; AMZN is a mega-cap quality compounder stock; AAPL is a mega-cap quality compounder stock. MSFT pays a dividend while API, GOOG, AMZN, AAPL do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

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Stocks Like

API

Quality Business

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 6%
  • Gross Margin > 40%
Run This Screen
Stocks Like

GOOG

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 10%
  • Net Margin > 22%
Run This Screen
Stocks Like

MSFT

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Net Margin > 23%
Run This Screen
Stocks Like

AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
Run This Screen
Stocks Like

AAPL

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 16%
Run This Screen
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Beat Both

Find stocks that outperform API and GOOG and MSFT and AMZN and AAPL on the metrics below

Revenue Growth>
%
(API: 12.2% · GOOG: 21.8%)
Net Margin>
%
(API: 3.5% · GOOG: 37.9%)

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