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Stock Comparison

AVPT vs DDOG vs HUBS vs TENB vs GOOGL

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
AVPT
AvePoint, Inc.

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$2.23B
5Y Perf.+5.4%
DDOG
Datadog, Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$67.18B
5Y Perf.+164.8%
HUBS
HubSpot, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$12.58B
5Y Perf.+22.2%
TENB
Tenable Holdings, Inc.

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$2.47B
5Y Perf.-31.1%
GOOGL
Alphabet Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$4.81T
5Y Perf.+455.2%

AVPT vs DDOG vs HUBS vs TENB vs GOOGL — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
AVPT logoAVPT
DDOG logoDDOG
HUBS logoHUBS
TENB logoTENB
GOOGL logoGOOGL
IndustrySoftware - InfrastructureSoftware - ApplicationSoftware - ApplicationSoftware - InfrastructureInternet Content & Information
Market Cap$2.23B$67.18B$12.58B$2.47B$4.81T
Revenue (TTM)$444M$3.67B$3.30B$1.02B$422.57B
Net Income (TTM)$47M$136M$100M$-12M$160.21B
Gross Margin73.7%79.9%83.7%78.2%60.4%
Operating Margin9.6%-0.7%1.9%2.9%32.7%
Forward P/E27.7x88.0x19.6x11.1x29.6x
Total Debt$10M$1.54B$485M$466M$59.29B
Cash & Equiv.$481M$401M$882M$188M$30.71B

AVPT vs DDOG vs HUBS vs TENB vs GOOGLLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

AVPT
DDOG
HUBS
TENB
GOOGL
StockMay 20May 26Return
AvePoint, Inc. (AVPT)100105.4+5.4%
Datadog, Inc. (DDOG)100264.8+164.8%
HubSpot, Inc. (HUBS)100122.2+22.2%
Tenable Holdings, I… (TENB)10068.9-31.1%
Alphabet Inc. (GOOGL)100555.2+455.2%

Price return only. Dividends and distributions are not included.

Quick Verdict: AVPT vs DDOG vs HUBS vs TENB vs GOOGL

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: GOOGL leads in 4 of 7 categories (5-stock set), making it the strongest pick for profitability and margin quality and dividend income and shareholder returns. AvePoint, Inc. is the stronger pick specifically for capital preservation and lower volatility. DDOG and TENB also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
AVPT
AvePoint, Inc.
The Income Pick

AVPT is the #2 pick in this set and the best alternative if income & stability and growth exposure is your priority.

  • beta 1.06
  • Rev growth 26.9%, EPS growth 193.8%, 3Y rev CAGR 21.8%
  • Lower volatility, beta 1.06, Low D/E 2.1%, current ratio 2.28x
  • Beta 1.06, current ratio 2.28x
Best for: income & stability and growth exposure
DDOG
Datadog, Inc.
The Growth Leader

DDOG ranks third and is worth considering specifically for growth.

  • 27.7% revenue growth vs TENB's 11.0%
Best for: growth
HUBS
HubSpot, Inc.
The Technology Pick

Among these 5 stocks, HUBS doesn't own a clear edge in any measured category.

Best for: technology exposure
TENB
Tenable Holdings, Inc.
The Value Play

TENB is the clearest fit if your priority is value.

  • Lower P/E (11.1x vs 29.6x)
Best for: value
GOOGL
Alphabet Inc.
The Long-Run Compounder

GOOGL carries the broadest edge in this set and is the clearest fit for long-term compounding.

  • 10.0% 10Y total return vs DDOG's 402.6%
  • 37.9% margin vs TENB's -1.2%
  • 0.2% yield; 2-year raise streak; the other 4 pay no meaningful dividend
  • +163.5% vs HUBS's -62.0%
Best for: long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthDDOG logoDDOG27.7% revenue growth vs TENB's 11.0%
ValueTENB logoTENBLower P/E (11.1x vs 29.6x)
Quality / MarginsGOOGL logoGOOGL37.9% margin vs TENB's -1.2%
Stability / SafetyAVPT logoAVPTBeta 1.06 vs DDOG's 1.40, lower leverage
DividendsGOOGL logoGOOGL0.2% yield; 2-year raise streak; the other 4 pay no meaningful dividend
Momentum (1Y)GOOGL logoGOOGL+163.5% vs HUBS's -62.0%
Efficiency (ROA)GOOGL logoGOOGL27.4% ROA vs TENB's -0.7%, ROIC 25.1% vs 0.2%

AVPT vs DDOG vs HUBS vs TENB vs GOOGL — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

AVPTAvePoint, Inc.
FY 2024
SaaS
76.1%$319M
Termed License and Support
10.7%$45M
Service
10.5%$44M
Maintenance
2.7%$11M
DDOGDatadog, Inc.

Segment breakdown not available.

HUBSHubSpot, Inc.
FY 2025
Subscription and Circulation
97.8%$3.1B
Service
2.2%$67M
TENBTenable Holdings, Inc.
FY 2025
Subscription and Circulation
92.0%$920M
License and Maintenance
4.5%$45M
Service, Other
3.5%$35M
GOOGLAlphabet Inc.
FY 2025
Google Search & Other
55.7%$224.5B
Google Cloud
14.6%$58.7B
Google Inc.
11.9%$48.0B
YouTube Advertising Revenue
10.0%$40.4B
Google Network
7.4%$29.8B
Other Bets
0.4%$1.5B
Other Segments
-0.0%$-127,000,000

AVPT vs DDOG vs HUBS vs TENB vs GOOGL — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLTENBLAGGINGHUBS

Income & Cash Flow (Last 12 Months)

Evenly matched — DDOG and GOOGL each lead in 2 of 6 comparable metrics.

GOOGL is the larger business by revenue, generating $422.6B annually — 952.4x AVPT's $444M. GOOGL is the more profitable business, keeping 37.9% of every revenue dollar as net income compared to TENB's -1.2%. On growth, DDOG holds the edge at +32.2% YoY revenue growth, suggesting stronger near-term business momentum.

MetricAVPT logoAVPTAvePoint, Inc.DDOG logoDDOGDatadog, Inc.HUBS logoHUBSHubSpot, Inc.TENB logoTENBTenable Holdings,…GOOGL logoGOOGLAlphabet Inc.
RevenueTrailing 12 months$444M$3.7B$3.3B$1.0B$422.6B
EBITDAEarnings before interest/tax$47M$73M$166M$72M$161.3B
Net IncomeAfter-tax profit$47M$136M$100M-$12M$160.2B
Free Cash FlowCash after capex$105M$1.1B$712M$263M$73.3B
Gross MarginGross profit ÷ Revenue+73.7%+79.9%+83.7%+78.2%+60.4%
Operating MarginEBIT ÷ Revenue+9.6%-0.7%+1.9%+2.9%+32.7%
Net MarginNet income ÷ Revenue+10.5%+3.7%+3.0%-1.2%+37.9%
FCF MarginFCF ÷ Revenue+23.6%+29.4%+21.6%+25.7%+17.3%
Rev. Growth (YoY)Latest quarter vs prior year+26.0%+32.2%+23.4%+9.6%+21.8%
EPS Growth (YoY)Latest quarter vs prior year+3.6%+120.9%+2.5%+106.3%+81.9%
Evenly matched — DDOG and GOOGL each lead in 2 of 6 comparable metrics.

Valuation Metrics

TENB leads this category, winning 4 of 6 comparable metrics.

At 36.8x trailing earnings, GOOGL trades at a 94% valuation discount to DDOG's 629.1x P/E. On an enterprise value basis, GOOGL's 32.2x EV/EBITDA is more attractive than DDOG's 874.0x.

MetricAVPT logoAVPTAvePoint, Inc.DDOG logoDDOGDatadog, Inc.HUBS logoHUBSHubSpot, Inc.TENB logoTENBTenable Holdings,…GOOGL logoGOOGLAlphabet Inc.
Market CapShares × price$2.2B$67.2B$12.6B$2.5B$4.81T
Enterprise ValueMkt cap + debt − cash$1.8B$68.3B$12.2B$2.7B$4.84T
Trailing P/EPrice ÷ TTM EPS68.80x629.10x284.08x-71.80x36.82x
Forward P/EPrice ÷ next-FY EPS est.27.75x87.97x19.61x11.06x29.61x
PEG RatioP/E ÷ EPS growth rate1.23x
EV / EBITDAEnterprise value multiple44.79x874.03x69.24x63.60x32.22x
Price / SalesMarket cap ÷ Revenue5.31x19.60x4.02x2.47x11.95x
Price / BookPrice ÷ Book value/share4.94x18.38x6.29x7.93x11.72x
Price / FCFMarket cap ÷ FCF27.32x67.14x17.77x9.69x65.72x
TENB leads this category, winning 4 of 6 comparable metrics.

Profitability & Efficiency

Evenly matched — AVPT and GOOGL each lead in 4 of 9 comparable metrics.

GOOGL delivers a 39.0% return on equity — every $100 of shareholder capital generates $39 in annual profit, vs $-4 for TENB. AVPT carries lower financial leverage with a 0.02x debt-to-equity ratio, signaling a more conservative balance sheet compared to TENB's 1.43x. On the Piotroski fundamental quality scale (0–9), GOOGL scores 7/9 vs TENB's 5/9, reflecting strong financial health.

MetricAVPT logoAVPTAvePoint, Inc.DDOG logoDDOGDatadog, Inc.HUBS logoHUBSHubSpot, Inc.TENB logoTENBTenable Holdings,…GOOGL logoGOOGLAlphabet Inc.
ROE (TTM)Return on equity+10.2%+3.8%+5.0%-3.7%+39.0%
ROA (TTM)Return on assets+6.3%+2.1%+2.7%-0.7%+27.4%
ROICReturn on invested capital+11.4%-0.8%+0.4%+0.2%+25.1%
ROCEReturn on capital employed+8.1%-1.0%+0.5%+0.1%+30.3%
Piotroski ScoreFundamental quality 0–966657
Debt / EquityFinancial leverage0.02x0.41x0.23x1.43x0.14x
Net DebtTotal debt minus cash-$471M$1.1B-$397M$278M$28.6B
Cash & Equiv.Liquid assets$481M$401M$882M$188M$30.7B
Total DebtShort + long-term debt$10M$1.5B$485M$466M$59.3B
Interest CoverageEBIT ÷ Interest expense4.03x4753.07x1.02x392.15x
Evenly matched — AVPT and GOOGL each lead in 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

GOOGL leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in GOOGL five years ago would be worth $33,982 today (with dividends reinvested), compared to $4,794 for HUBS. Over the past 12 months, GOOGL leads with a +163.5% total return vs HUBS's -62.0%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 54.8% vs HUBS's -18.1% — a key indicator of consistent wealth creation.

MetricAVPT logoAVPTAvePoint, Inc.DDOG logoDDOGDatadog, Inc.HUBS logoHUBSHubSpot, Inc.TENB logoTENBTenable Holdings,…GOOGL logoGOOGLAlphabet Inc.
YTD ReturnYear-to-date-21.9%+41.1%-36.1%-5.2%+26.4%
1-Year ReturnPast 12 months-40.0%+78.0%-62.0%-31.2%+163.5%
3-Year ReturnCumulative with dividends+133.0%+140.3%-45.1%-41.1%+270.8%
5-Year ReturnCumulative with dividends+1.7%+144.2%-52.1%-41.9%+239.8%
10-Year ReturnCumulative with dividends+5.5%+402.6%+469.1%-28.8%+996.1%
CAGR (3Y)Annualised 3-year return+32.6%+33.9%-18.1%-16.2%+54.8%
GOOGL leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — AVPT and GOOGL each lead in 1 of 2 comparable metrics.

AVPT is the less volatile stock with a 1.06 beta — it tends to amplify market swings less than DDOG's 1.40 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 99.5% from its 52-week high vs HUBS's 35.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricAVPT logoAVPTAvePoint, Inc.DDOG logoDDOGDatadog, Inc.HUBS logoHUBSHubSpot, Inc.TENB logoTENBTenable Holdings,…GOOGL logoGOOGLAlphabet Inc.
Beta (5Y)Sensitivity to S&P 5001.06x1.40x1.18x1.12x1.26x
52-Week HighHighest price in past year$20.25$201.69$682.57$35.69$400.10
52-Week LowLowest price in past year$8.83$98.01$187.45$15.73$147.84
% of 52W HighCurrent price vs 52-week peak+51.0%+93.6%+35.8%+60.4%+99.5%
RSI (14)Momentum oscillator 0–10054.166.551.160.183.4
Avg Volume (50D)Average daily shares traded1.6M5.0M1.5M3.0M28.3M
Evenly matched — AVPT and GOOGL each lead in 1 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Analyst consensus: AVPT as "Buy", DDOG as "Buy", HUBS as "Buy", TENB as "Buy", GOOGL as "Buy". Consensus price targets imply 69.6% upside for AVPT (target: $18) vs -7.5% for DDOG (target: $175). GOOGL is the only dividend payer here at 0.21% yield — a key consideration for income-focused portfolios.

MetricAVPT logoAVPTAvePoint, Inc.DDOG logoDDOGDatadog, Inc.HUBS logoHUBSHubSpot, Inc.TENB logoTENBTenable Holdings,…GOOGL logoGOOGLAlphabet Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyBuy
Price TargetConsensus 12-month target$17.50$174.63$360.89$27.94$406.28
# AnalystsCovering analysts1247472882
Dividend YieldAnnual dividend ÷ price+0.2%
Dividend StreakConsecutive years of raises2
Dividend / ShareAnnual DPS$0.82
Buyback YieldShare repurchases ÷ mkt cap+2.2%0.0%+4.0%+10.0%+0.9%
Insufficient data to determine a leader in this category.
Key Takeaway

TENB leads in 1 of 6 categories (Valuation Metrics). GOOGL leads in 1 (Total Returns). 3 tied.

Best OverallTenable Holdings, Inc. (TENB)Leads 1 of 6 categories
Loading custom metrics...

AVPT vs DDOG vs HUBS vs TENB vs GOOGL: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is AVPT or DDOG or HUBS or TENB or GOOGL a better buy right now?

For growth investors, Datadog, Inc.

(DDOG) is the stronger pick with 27. 7% revenue growth year-over-year, versus 11. 0% for Tenable Holdings, Inc. (TENB). Alphabet Inc. (GOOGL) offers the better valuation at 36. 8x trailing P/E (29. 6x forward), making it the more compelling value choice. Analysts rate AvePoint, Inc. (AVPT) a "Buy" — based on 12 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — AVPT or DDOG or HUBS or TENB or GOOGL?

On trailing P/E, Alphabet Inc.

(GOOGL) is the cheapest at 36. 8x versus Datadog, Inc. at 629. 1x. On forward P/E, Tenable Holdings, Inc. is actually cheaper at 11. 1x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — AVPT or DDOG or HUBS or TENB or GOOGL?

Over the past 5 years, Alphabet Inc.

(GOOGL) delivered a total return of +239. 8%, compared to -52. 1% for HubSpot, Inc. (HUBS). Over 10 years, the gap is even starker: GOOGL returned +996. 1% versus TENB's -28. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — AVPT or DDOG or HUBS or TENB or GOOGL?

By beta (market sensitivity over 5 years), AvePoint, Inc.

(AVPT) is the lower-risk stock at 1. 06β versus Datadog, Inc. 's 1. 40β — meaning DDOG is approximately 32% more volatile than AVPT relative to the S&P 500. On balance sheet safety, AvePoint, Inc. (AVPT) carries a lower debt/equity ratio of 2% versus 143% for Tenable Holdings, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — AVPT or DDOG or HUBS or TENB or GOOGL?

By revenue growth (latest reported year), Datadog, Inc.

(DDOG) is pulling ahead at 27. 7% versus 11. 0% for Tenable Holdings, Inc. (TENB). On earnings-per-share growth, the picture is similar: HubSpot, Inc. grew EPS 863. 0% year-over-year, compared to -41. 2% for Datadog, Inc.. Over a 3-year CAGR, DDOG leads at 26. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — AVPT or DDOG or HUBS or TENB or GOOGL?

Alphabet Inc.

(GOOGL) is the more profitable company, earning 32. 8% net margin versus -3. 6% for Tenable Holdings, Inc. — meaning it keeps 32. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: GOOGL leads at 32. 1% versus -1. 3% for DDOG. At the gross margin level — before operating expenses — HUBS leads at 83. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is AVPT or DDOG or HUBS or TENB or GOOGL more undervalued right now?

On forward earnings alone, Tenable Holdings, Inc.

(TENB) trades at 11. 1x forward P/E versus 88. 0x for Datadog, Inc. — 76. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for AVPT: 69. 6% to $17. 50.

08

Which pays a better dividend — AVPT or DDOG or HUBS or TENB or GOOGL?

In this comparison, GOOGL (0.

2% yield) pays a dividend. AVPT, DDOG, HUBS, TENB do not pay a meaningful dividend and should not be held primarily for income.

09

Is AVPT or DDOG or HUBS or TENB or GOOGL better for a retirement portfolio?

For long-horizon retirement investors, Alphabet Inc.

(GOOGL) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 26), +996. 1% 10Y return). Both have compounded well over 10 years (GOOGL: +996. 1%, TENB: -28. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between AVPT and DDOG and HUBS and TENB and GOOGL?

These companies operate in different sectors (AVPT (Technology) and DDOG (Technology) and HUBS (Technology) and TENB (Technology) and GOOGL (Communication Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: AVPT is a small-cap high-growth stock; DDOG is a mid-cap high-growth stock; HUBS is a mid-cap high-growth stock; TENB is a small-cap quality compounder stock; GOOGL is a mega-cap high-growth stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

Stocks Like

AVPT

High-Growth Compounder

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 12%
  • Net Margin > 6%
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DDOG

High-Growth Disruptor

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 16%
  • Gross Margin > 47%
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HUBS

High-Growth Disruptor

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 11%
  • Gross Margin > 50%
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TENB

Quality Business

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Gross Margin > 46%
Run This Screen
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GOOGL

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 10%
  • Net Margin > 22%
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Custom Screen

Beat Both

Find stocks that outperform AVPT and DDOG and HUBS and TENB and GOOGL on the metrics below

Revenue Growth>
%
(AVPT: 26.0% · DDOG: 32.2%)
Net Margin>
%
(AVPT: 10.5% · DDOG: 3.7%)
P/E Ratio<
x
(AVPT: 68.8x · DDOG: 629.1x)

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