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Stock Comparison

BETR vs RKT vs UWMC vs PFSI

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
BETR
Better Home & Finance Holding Company

Financial - Mortgages

Financial ServicesNASDAQ • US
Market Cap$469M
5Y Perf.-93.8%
RKT
Rocket Companies, Inc.

Financial - Mortgages

Financial ServicesNYSE • US
Market Cap$39.90B
5Y Perf.-20.2%
UWMC
UWM Holdings Corporation

Financial - Mortgages

Financial ServicesNYSE • US
Market Cap$526M
5Y Perf.-62.0%
PFSI
PennyMac Financial Services, Inc.

Financial - Mortgages

Financial ServicesNYSE • US
Market Cap$4.62B
5Y Perf.+41.6%

BETR vs RKT vs UWMC vs PFSI — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
BETR logoBETR
RKT logoRKT
UWMC logoUWMC
PFSI logoPFSI
IndustryFinancial - MortgagesFinancial - MortgagesFinancial - MortgagesFinancial - Mortgages
Market Cap$469M$39.90B$526M$4.62B
Revenue (TTM)$191M$6.88B$3.16B$4.36B
Net Income (TTM)$-166M$-68M$27M$507M
Gross Margin77.7%91.6%85.6%91.4%
Operating Margin-64.3%8.7%58.0%34.6%
Forward P/E19.3x8.0x7.2x
Total Debt$615M$0.00$14.44B$23.06B
Cash & Equiv.$117M$2.70B$503M$302M

BETR vs RKT vs UWMC vs PFSILong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

BETR
RKT
UWMC
PFSI
StockMay 21May 26Return
Better Home & Finan… (BETR)1006.2-93.8%
Rocket Companies, I… (RKT)10079.8-20.2%
UWM Holdings Corpor… (UWMC)10038.0-62.0%
PennyMac Financial … (PFSI)100141.6+41.6%

Price return only. Dividends and distributions are not included.

Quick Verdict: BETR vs RKT vs UWMC vs PFSI

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: UWMC and PFSI are tied at the top with 3 categories each — the right choice depends on your priorities. PennyMac Financial Services, Inc. is the stronger pick specifically for growth and revenue expansion and valuation and capital efficiency. BETR also leads in specific categories worth noting. As sector peers, any of these can serve as alternatives in the same allocation.
BETR
Better Home & Finance Holding Company
The Banking Pick

BETR is the clearest fit if your priority is bank quality.

  • NIM 1.2% vs UWMC's 0.0%
  • +132.3% vs PFSI's -8.0%
Best for: bank quality
RKT
Rocket Companies, Inc.
The Financial Play

RKT lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: financial services exposure
UWMC
UWM Holdings Corporation
The Banking Pick

UWMC carries the broadest edge in this set and is the clearest fit for defensive.

  • Beta 1.50, yield 100.0%, current ratio 0.67x
  • Efficiency ratio 0.3% vs BETR's 1.4% (lower = leaner)
  • 100.0% yield, 1-year raise streak, vs PFSI's 1.3%, (2 stocks pay no dividend)
  • Efficiency ratio 0.3% vs BETR's 1.4%
Best for: defensive
PFSI
PennyMac Financial Services, Inc.
The Banking Pick

PFSI is the #2 pick in this set and the best alternative if income & stability and growth exposure is your priority.

  • Dividend streak 2 yrs, beta 0.93, yield 1.3%
  • Rev growth 173.8%, EPS growth 59.2%
  • 6.0% 10Y total return vs RKT's -20.7%
  • Lower volatility, beta 0.93, current ratio 0.04x
Best for: income & stability and growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthPFSI logoPFSI173.8% NII/revenue growth vs RKT's 27.4%
ValuePFSI logoPFSILower P/E (7.2x vs 19.3x)
Quality / MarginsUWMC logoUWMCEfficiency ratio 0.3% vs BETR's 1.4% (lower = leaner)
Stability / SafetyPFSI logoPFSIBeta 0.93 vs BETR's 1.93, lower leverage
DividendsUWMC logoUWMC100.0% yield, 1-year raise streak, vs PFSI's 1.3%, (2 stocks pay no dividend)
Momentum (1Y)BETR logoBETR+132.3% vs PFSI's -8.0%
Efficiency (ROA)UWMC logoUWMCEfficiency ratio 0.3% vs BETR's 1.4%

BETR vs RKT vs UWMC vs PFSI — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

BETRBetter Home & Finance Holding Company

Segment breakdown not available.

RKTRocket Companies, Inc.
FY 2025
Direct To Customer Segment
87.8%$4.8B
Partner Network Segment
12.2%$668M
UWMCUWM Holdings Corporation

Segment breakdown not available.

PFSIPennyMac Financial Services, Inc.
FY 2025
Mortgage banking Production
63.1%$1.3B
Mortgage banking Servicing
36.9%$737M

BETR vs RKT vs UWMC vs PFSI — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLPFSILAGGINGRKT

Income & Cash Flow (Last 12 Months)

PFSI leads this category, winning 2 of 5 comparable metrics.

RKT is the larger business by revenue, generating $6.9B annually — 36.0x BETR's $191M. PFSI is the more profitable business, keeping 11.5% of every revenue dollar as net income compared to BETR's -86.7%.

MetricBETR logoBETRBetter Home & Fin…RKT logoRKTRocket Companies,…UWMC logoUWMCUWM Holdings Corp…PFSI logoPFSIPennyMac Financia…
RevenueTrailing 12 months$191M$6.9B$3.2B$4.4B
EBITDAEarnings before interest/tax-$115M$639M$695M$1.0B
Net IncomeAfter-tax profit-$166M-$68M$27M$507M
Free Cash FlowCash after capex-$225M-$4.1B-$2.7B-$3.8B
Gross MarginGross profit ÷ Revenue+77.7%+91.6%+85.6%+91.4%
Operating MarginEBIT ÷ Revenue-64.3%+8.7%+58.0%+34.6%
Net MarginNet income ÷ Revenue-86.7%-1.0%+0.9%+11.5%
FCF MarginFCF ÷ Revenue-121.9%-58.4%-86.1%-32.4%
Rev. Growth (YoY)Latest quarter vs prior year
EPS Growth (YoY)Latest quarter vs prior year+34.9%-89.6%+7.7%
PFSI leads this category, winning 2 of 5 comparable metrics.

Valuation Metrics

UWMC leads this category, winning 3 of 5 comparable metrics.

At 9.5x trailing earnings, PFSI trades at a 66% valuation discount to UWMC's 28.2x P/E. On an enterprise value basis, UWMC's 7.7x EV/EBITDA is more attractive than RKT's 41.8x.

MetricBETR logoBETRBetter Home & Fin…RKT logoRKTRocket Companies,…UWMC logoUWMCUWM Holdings Corp…PFSI logoPFSIPennyMac Financia…
Market CapShares × price$469M$39.9B$526M$4.6B
Enterprise ValueMkt cap + debt − cash$967M$37.2B$14.5B$27.4B
Trailing P/EPrice ÷ TTM EPS-2.82x-282.60x28.17x9.53x
Forward P/EPrice ÷ next-FY EPS est.19.30x8.01x7.17x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple41.81x7.68x18.11x
Price / SalesMarket cap ÷ Revenue2.45x5.80x0.17x1.06x
Price / BookPrice ÷ Book value/share12.59x0.82x0.45x1.11x
Price / FCFMarket cap ÷ FCF
UWMC leads this category, winning 3 of 5 comparable metrics.

Profitability & Efficiency

PFSI leads this category, winning 4 of 9 comparable metrics.

PFSI delivers a 12.0% return on equity — every $100 of shareholder capital generates $12 in annual profit, vs $-11 for BETR. PFSI carries lower financial leverage with a 5.35x debt-to-equity ratio, signaling a more conservative balance sheet compared to BETR's 16.55x. On the Piotroski fundamental quality scale (0–9), UWMC scores 5/9 vs RKT's 2/9, reflecting solid financial health.

MetricBETR logoBETRBetter Home & Fin…RKT logoRKTRocket Companies,…UWMC logoUWMCUWM Holdings Corp…PFSI logoPFSIPennyMac Financia…
ROE (TTM)Return on equity-10.6%-0.6%+1.7%+12.0%
ROA (TTM)Return on assets-12.9%-0.2%+0.2%+1.8%
ROICReturn on invested capital-13.5%+2.0%+8.9%+4.4%
ROCEReturn on capital employed-15.7%+1.6%+19.0%+10.4%
Piotroski ScoreFundamental quality 0–93254
Debt / EquityFinancial leverage16.55x9.06x5.35x
Net DebtTotal debt minus cash$499M-$2.7B$13.9B$22.8B
Cash & Equiv.Liquid assets$117M$2.7B$503M$302M
Total DebtShort + long-term debt$615M$0$14.4B$23.1B
Interest CoverageEBIT ÷ Interest expense-3.54x0.43x0.75x1.35x
PFSI leads this category, winning 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

Evenly matched — BETR and RKT and PFSI each lead in 2 of 6 comparable metrics.

A $10,000 investment in PFSI five years ago would be worth $16,366 today (with dividends reinvested), compared to $581 for BETR. Over the past 12 months, BETR leads with a +132.3% total return vs PFSI's -8.0%. The 3-year compound annual growth rate (CAGR) favors RKT at 21.0% vs BETR's -60.8% — a key indicator of consistent wealth creation.

MetricBETR logoBETRBetter Home & Fin…RKT logoRKTRocket Companies,…UWMC logoUWMCUWM Holdings Corp…PFSI logoPFSIPennyMac Financia…
YTD ReturnYear-to-date-12.1%-28.9%-21.1%-32.4%
1-Year ReturnPast 12 months+132.3%+21.6%-7.4%-8.0%
3-Year ReturnCumulative with dividends-94.0%+77.3%-21.7%+59.2%
5-Year ReturnCumulative with dividends-94.2%-11.9%-22.7%+63.7%
10-Year ReturnCumulative with dividends-93.9%-20.7%-41.1%+603.4%
CAGR (3Y)Annualised 3-year return-60.8%+21.0%-7.8%+16.8%
Evenly matched — BETR and RKT and PFSI each lead in 2 of 6 comparable metrics.

Risk & Volatility

Evenly matched — RKT and PFSI each lead in 1 of 2 comparable metrics.

PFSI is the less volatile stock with a 0.93 beta — it tends to amplify market swings less than BETR's 1.93 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. RKT currently trades 58.0% from its 52-week high vs BETR's 32.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricBETR logoBETRBetter Home & Fin…RKT logoRKTRocket Companies,…UWMC logoUWMCUWM Holdings Corp…PFSI logoPFSIPennyMac Financia…
Beta (5Y)Sensitivity to S&P 5001.93x1.77x1.50x0.93x
52-Week HighHighest price in past year$94.06$24.36$7.14$160.36
52-Week LowLowest price in past year$10.81$11.08$3.27$82.67
% of 52W HighCurrent price vs 52-week peak+32.4%+58.0%+47.3%+55.3%
RSI (14)Momentum oscillator 0–10055.145.842.140.4
Avg Volume (50D)Average daily shares traded546K25.0M15.7M604K
Evenly matched — RKT and PFSI each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — UWMC and PFSI each lead in 1 of 2 comparable metrics.

Analyst consensus: BETR as "Hold", RKT as "Hold", UWMC as "Hold", PFSI as "Buy". Consensus price targets imply 76.9% upside for UWMC (target: $6) vs 31.1% for BETR (target: $40). For income investors, UWMC offers the higher dividend yield at 100.00% vs PFSI's 1.31%.

MetricBETR logoBETRBetter Home & Fin…RKT logoRKTRocket Companies,…UWMC logoUWMCUWM Holdings Corp…PFSI logoPFSIPennyMac Financia…
Analyst RatingConsensus buy/hold/sellHoldHoldHoldBuy
Price TargetConsensus 12-month target$40.00$21.63$5.98$143.00
# AnalystsCovering analysts1251320
Dividend YieldAnnual dividend ÷ price+100.0%+1.3%
Dividend StreakConsecutive years of raises112
Dividend / ShareAnnual DPS$3.39$1.16
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%0.0%+0.1%
Evenly matched — UWMC and PFSI each lead in 1 of 2 comparable metrics.
Key Takeaway

PFSI leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). UWMC leads in 1 (Valuation Metrics). 3 tied.

Best OverallPennyMac Financial Services… (PFSI)Leads 2 of 6 categories
Loading custom metrics...

BETR vs RKT vs UWMC vs PFSI: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is BETR or RKT or UWMC or PFSI a better buy right now?

For growth investors, PennyMac Financial Services, Inc.

(PFSI) is the stronger pick with 173. 8% revenue growth year-over-year, versus 27. 4% for Rocket Companies, Inc. (RKT). PennyMac Financial Services, Inc. (PFSI) offers the better valuation at 9. 5x trailing P/E (7. 2x forward), making it the more compelling value choice. Analysts rate PennyMac Financial Services, Inc. (PFSI) a "Buy" — based on 20 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — BETR or RKT or UWMC or PFSI?

On trailing P/E, PennyMac Financial Services, Inc.

(PFSI) is the cheapest at 9. 5x versus UWM Holdings Corporation at 28. 2x. On forward P/E, PennyMac Financial Services, Inc. is actually cheaper at 7. 2x.

03

Which is the better long-term investment — BETR or RKT or UWMC or PFSI?

Over the past 5 years, PennyMac Financial Services, Inc.

(PFSI) delivered a total return of +63. 7%, compared to -94. 2% for Better Home & Finance Holding Company (BETR). Over 10 years, the gap is even starker: PFSI returned +603. 4% versus BETR's -93. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — BETR or RKT or UWMC or PFSI?

By beta (market sensitivity over 5 years), PennyMac Financial Services, Inc.

(PFSI) is the lower-risk stock at 0. 93β versus Better Home & Finance Holding Company's 1. 93β — meaning BETR is approximately 108% more volatile than PFSI relative to the S&P 500. On balance sheet safety, PennyMac Financial Services, Inc. (PFSI) carries a lower debt/equity ratio of 5% versus 17% for Better Home & Finance Holding Company — giving it more financial flexibility in a downturn.

05

Which is growing faster — BETR or RKT or UWMC or PFSI?

By revenue growth (latest reported year), PennyMac Financial Services, Inc.

(PFSI) is pulling ahead at 173. 8% versus 27. 4% for Rocket Companies, Inc. (RKT). On earnings-per-share growth, the picture is similar: PennyMac Financial Services, Inc. grew EPS 59. 2% year-over-year, compared to -123. 8% for Rocket Companies, Inc.. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — BETR or RKT or UWMC or PFSI?

PennyMac Financial Services, Inc.

(PFSI) is the more profitable company, earning 11. 5% net margin versus -86. 7% for Better Home & Finance Holding Company — meaning it keeps 11. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: UWMC leads at 58. 0% versus -64. 3% for BETR. At the gross margin level — before operating expenses — RKT leads at 91. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is BETR or RKT or UWMC or PFSI more undervalued right now?

On forward earnings alone, PennyMac Financial Services, Inc.

(PFSI) trades at 7. 2x forward P/E versus 19. 3x for Rocket Companies, Inc. — 12. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for UWMC: 76. 9% to $5. 98.

08

Which pays a better dividend — BETR or RKT or UWMC or PFSI?

In this comparison, UWMC (100.

0% yield), PFSI (1. 3% yield) pay a dividend. BETR, RKT do not pay a meaningful dividend and should not be held primarily for income.

09

Is BETR or RKT or UWMC or PFSI better for a retirement portfolio?

For long-horizon retirement investors, PennyMac Financial Services, Inc.

(PFSI) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 93), 1. 3% yield, +603. 4% 10Y return). Better Home & Finance Holding Company (BETR) carries a higher beta of 1. 93 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (PFSI: +603. 4%, BETR: -93. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between BETR and RKT and UWMC and PFSI?

Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

UWMC, PFSI pay a dividend while BETR, RKT do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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BETR

High-Growth Disruptor

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 29%
  • Gross Margin > 46%
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RKT

High-Growth Disruptor

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 13%
  • Gross Margin > 54%
Run This Screen
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UWMC

High-Growth Disruptor

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 32%
  • Gross Margin > 51%
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PFSI

High-Growth Compounder

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 86%
  • Net Margin > 6%
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Beat Both

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Revenue Growth>
%
(BETR: 59.4% · RKT: 27.4%)

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