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BFAM vs AMZN vs MSFT vs LRN vs AAPL

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
BFAM
Bright Horizons Family Solutions Inc.

Personal Products & Services

Consumer CyclicalNYSE • US
Market Cap$3.74B
5Y Perf.-39.0%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+122.1%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.13T
5Y Perf.+129.7%
LRN
Stride, Inc.

Education & Training Services

Consumer DefensiveNYSE • US
Market Cap$3.90B
5Y Perf.+272.4%
AAPL
Apple Inc.

Consumer Electronics

TechnologyNASDAQ • US
Market Cap$4.22T
5Y Perf.+261.6%

BFAM vs AMZN vs MSFT vs LRN vs AAPL — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
BFAM logoBFAM
AMZN logoAMZN
MSFT logoMSFT
LRN logoLRN
AAPL logoAAPL
IndustryPersonal Products & ServicesSpecialty RetailSoftware - InfrastructureEducation & Training ServicesConsumer Electronics
Market Cap$3.74B$2.92T$3.13T$3.90B$4.22T
Revenue (TTM)$2.98B$742.78B$318.27B$2.54B$451.44B
Net Income (TTM)$227M$90.80B$125.22B$308M$122.58B
Gross Margin23.6%50.6%68.3%38.3%47.9%
Operating Margin10.7%11.5%46.8%15.8%32.6%
Forward P/E13.6x34.8x25.3x13.0x33.8x
Total Debt$1.76B$152.99B$112.18B$550M$112.38B
Cash & Equiv.$141M$86.81B$30.24B$782M$35.93B

BFAM vs AMZN vs MSFT vs LRN vs AAPLLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

BFAM
AMZN
MSFT
LRN
AAPL
StockMay 20May 26Return
Bright Horizons Fam… (BFAM)10061.0-39.0%
Amazon.com, Inc. (AMZN)100222.1+122.1%
Microsoft Corporati… (MSFT)100229.7+129.7%
Stride, Inc. (LRN)100372.4+272.4%
Apple Inc. (AAPL)100361.6+261.6%

Price return only. Dividends and distributions are not included.

Quick Verdict: BFAM vs AMZN vs MSFT vs LRN vs AAPL

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MSFT and LRN are tied at the top with 2 categories each (5-stock set) — the right choice depends on your priorities. Stride, Inc. is the stronger pick specifically for growth and revenue expansion and valuation and capital efficiency. AAPL and BFAM also each lead in at least one category. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
BFAM
Bright Horizons Family Solutions Inc.
The Defensive Choice

BFAM is the clearest fit if your priority is stability.

  • Beta 0.27 vs AMZN's 1.51
Best for: stability
AMZN
Amazon.com, Inc.
The Consumer Cyclical Pick

Among these 5 stocks, AMZN doesn't own a clear edge in any measured category.

Best for: consumer cyclical exposure
MSFT
Microsoft Corporation
The Income Pick

MSFT has the current edge in this matchup, primarily because of its strength in income & stability and defensive.

  • Dividend streak 19 yrs, beta 0.89, yield 0.8%
  • Beta 0.89, yield 0.8%, current ratio 1.35x
  • 39.3% margin vs BFAM's 7.6%
  • 0.8% yield, 19-year raise streak, vs AAPL's 0.4%, (3 stocks pay no dividend)
Best for: income & stability and defensive
LRN
Stride, Inc.
The Growth Play

LRN is the #2 pick in this set and the best alternative if growth exposure and sleep-well-at-night is your priority.

  • Rev growth 17.9%, EPS growth 26.9%, 3Y rev CAGR 12.6%
  • Lower volatility, beta 0.46, Low D/E 37.2%, current ratio 5.39x
  • PEG 0.22 vs AAPL's 1.89
  • 17.9% revenue growth vs AAPL's 6.4%
Best for: growth exposure and sleep-well-at-night
AAPL
Apple Inc.
The Long-Run Compounder

AAPL ranks third and is worth considering specifically for long-term compounding.

  • 11.7% 10Y total return vs MSFT's 7.9%
  • +47.0% vs BFAM's -44.6%
  • 34.0% ROA vs BFAM's 5.8%, ROIC 67.4% vs 8.0%
Best for: long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthLRN logoLRN17.9% revenue growth vs AAPL's 6.4%
ValueLRN logoLRNLower P/E (13.0x vs 33.8x), PEG 0.22 vs 1.89
Quality / MarginsMSFT logoMSFT39.3% margin vs BFAM's 7.6%
Stability / SafetyBFAM logoBFAMBeta 0.27 vs AMZN's 1.51
DividendsMSFT logoMSFT0.8% yield, 19-year raise streak, vs AAPL's 0.4%, (3 stocks pay no dividend)
Momentum (1Y)AAPL logoAAPL+47.0% vs BFAM's -44.6%
Efficiency (ROA)AAPL logoAAPL34.0% ROA vs BFAM's 5.8%, ROIC 67.4% vs 8.0%

BFAM vs AMZN vs MSFT vs LRN vs AAPL — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

BFAMBright Horizons Family Solutions Inc.
FY 2025
Full Service Center Based Care
70.9%$2.1B
Backup Dependent Care
24.8%$728M
Educational Advisory And Other Services
4.2%$125M
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B
LRNStride, Inc.
FY 2025
General Education
43.1%$1.4B
Career Learning
28.5%$957M
Middle - High School
26.1%$876M
Adult
2.4%$80M
AAPLApple Inc.
FY 2025
iPhone
50.4%$209.6B
Service
26.2%$109.2B
Wearables, Home and Accessories
8.6%$35.7B
Mac
8.1%$33.7B
iPad
6.7%$28.0B

BFAM vs AMZN vs MSFT vs LRN vs AAPL — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMSFTLAGGINGAMZN

Income & Cash Flow (Last 12 Months)

MSFT leads this category, winning 4 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 292.9x LRN's $2.5B. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to BFAM's 7.6%. On growth, MSFT holds the edge at +18.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricBFAM logoBFAMBright Horizons F…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…LRN logoLRNStride, Inc.AAPL logoAAPLApple Inc.
RevenueTrailing 12 months$3.0B$742.8B$318.3B$2.5B$451.4B
EBITDAEarnings before interest/tax$412M$155.9B$192.6B$525M$160.0B
Net IncomeAfter-tax profit$227M$90.8B$125.2B$308M$122.6B
Free Cash FlowCash after capex$273M-$2.5B$72.9B$400M$129.2B
Gross MarginGross profit ÷ Revenue+23.6%+50.6%+68.3%+38.3%+47.9%
Operating MarginEBIT ÷ Revenue+10.7%+11.5%+46.8%+15.8%+32.6%
Net MarginNet income ÷ Revenue+7.6%+12.2%+39.3%+12.2%+27.2%
FCF MarginFCF ÷ Revenue+9.2%-0.3%+22.9%+15.8%+28.6%
Rev. Growth (YoY)Latest quarter vs prior year+7.0%+16.6%+18.3%+2.7%+16.6%
EPS Growth (YoY)Latest quarter vs prior year-6.1%+74.8%+23.4%-7.4%+21.8%
MSFT leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

LRN leads this category, winning 5 of 7 comparable metrics.

At 15.4x trailing earnings, LRN trades at a 60% valuation discount to AAPL's 38.5x P/E. Adjusting for growth (PEG ratio), LRN offers better value at 0.26x vs AAPL's 2.16x — a lower PEG means you pay less per unit of expected earnings growth.

MetricBFAM logoBFAMBright Horizons F…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…LRN logoLRNStride, Inc.AAPL logoAAPLApple Inc.
Market CapShares × price$3.7B$2.92T$3.13T$3.9B$4.22T
Enterprise ValueMkt cap + debt − cash$5.4B$2.98T$3.21T$3.7B$4.30T
Trailing P/EPrice ÷ TTM EPS20.33x37.82x30.86x15.41x38.53x
Forward P/EPrice ÷ next-FY EPS est.13.56x34.77x25.34x13.02x33.78x
PEG RatioP/E ÷ EPS growth rate0.41x1.35x1.64x0.26x2.16x
EV / EBITDAEnterprise value multiple13.13x20.47x19.72x7.73x29.68x
Price / SalesMarket cap ÷ Revenue1.27x4.07x11.10x1.62x10.14x
Price / BookPrice ÷ Book value/share2.93x7.14x9.15x3.00x58.49x
Price / FCFMarket cap ÷ FCF14.57x378.98x43.66x10.47x42.72x
LRN leads this category, winning 5 of 7 comparable metrics.

Profitability & Efficiency

AAPL leads this category, winning 5 of 9 comparable metrics.

AAPL delivers a 146.7% return on equity — every $100 of shareholder capital generates $147 in annual profit, vs $17 for BFAM. MSFT carries lower financial leverage with a 0.33x debt-to-equity ratio, signaling a more conservative balance sheet compared to AAPL's 1.52x. On the Piotroski fundamental quality scale (0–9), BFAM scores 8/9 vs MSFT's 6/9, reflecting strong financial health.

MetricBFAM logoBFAMBright Horizons F…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…LRN logoLRNStride, Inc.AAPL logoAAPLApple Inc.
ROE (TTM)Return on equity+17.1%+23.3%+33.1%+19.9%+146.7%
ROA (TTM)Return on assets+5.8%+11.5%+19.2%+13.1%+34.0%
ROICReturn on invested capital+8.0%+14.7%+24.9%+22.0%+67.4%
ROCEReturn on capital employed+10.1%+15.3%+29.7%+19.6%+69.6%
Piotroski ScoreFundamental quality 0–986678
Debt / EquityFinancial leverage1.31x0.37x0.33x0.37x1.52x
Net DebtTotal debt minus cash$1.6B$66.2B$81.9B-$233M$76.4B
Cash & Equiv.Liquid assets$141M$86.8B$30.2B$782M$35.9B
Total DebtShort + long-term debt$1.8B$153.0B$112.2B$550M$112.4B
Interest CoverageEBIT ÷ Interest expense6.83x39.96x55.65x36.09x
AAPL leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

Evenly matched — AMZN and LRN and AAPL each lead in 2 of 6 comparable metrics.

A $10,000 investment in LRN five years ago would be worth $32,308 today (with dividends reinvested), compared to $5,022 for BFAM. Over the past 12 months, AAPL leads with a +47.0% total return vs BFAM's -44.6%. The 3-year compound annual growth rate (CAGR) favors AMZN at 36.8% vs BFAM's -9.3% — a key indicator of consistent wealth creation.

MetricBFAM logoBFAMBright Horizons F…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…LRN logoLRNStride, Inc.AAPL logoAAPLApple Inc.
YTD ReturnYear-to-date-31.2%+19.7%-10.8%+41.9%+6.2%
1-Year ReturnPast 12 months-44.6%+43.7%-2.1%-42.3%+47.0%
3-Year ReturnCumulative with dividends-25.5%+156.2%+39.5%+122.2%+67.4%
5-Year ReturnCumulative with dividends-49.8%+64.8%+72.5%+223.1%+124.4%
10-Year ReturnCumulative with dividends+3.9%+697.8%+787.7%+666.0%+1174.1%
CAGR (3Y)Annualised 3-year return-9.3%+36.8%+11.7%+30.5%+18.7%
Evenly matched — AMZN and LRN and AAPL each lead in 2 of 6 comparable metrics.

Risk & Volatility

Evenly matched — BFAM and AAPL each lead in 1 of 2 comparable metrics.

BFAM is the less volatile stock with a 0.27 beta — it tends to amplify market swings less than AMZN's 1.51 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AAPL currently trades 98.4% from its 52-week high vs BFAM's 51.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricBFAM logoBFAMBright Horizons F…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…LRN logoLRNStride, Inc.AAPL logoAAPLApple Inc.
Beta (5Y)Sensitivity to S&P 5000.27x1.51x0.89x0.46x0.99x
52-Week HighHighest price in past year$132.99$278.56$555.45$171.17$292.13
52-Week LowLowest price in past year$63.68$185.01$356.28$60.61$193.25
% of 52W HighCurrent price vs 52-week peak+51.4%+97.3%+75.8%+53.6%+98.4%
RSI (14)Momentum oscillator 0–10020.681.154.049.469.4
Avg Volume (50D)Average daily shares traded779K45.5M32.5M744K39.8M
Evenly matched — BFAM and AAPL each lead in 1 of 2 comparable metrics.

Analyst Outlook

MSFT leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: BFAM as "Hold", AMZN as "Buy", MSFT as "Buy", LRN as "Hold", AAPL as "Buy". Consensus price targets imply 39.9% upside for BFAM (target: $96) vs 10.3% for AAPL (target: $317). For income investors, MSFT offers the higher dividend yield at 0.77% vs AAPL's 0.36%.

MetricBFAM logoBFAMBright Horizons F…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…LRN logoLRNStride, Inc.AAPL logoAAPLApple Inc.
Analyst RatingConsensus buy/hold/sellHoldBuyBuyHoldBuy
Price TargetConsensus 12-month target$95.57$306.77$551.75$109.50$317.11
# AnalystsCovering analysts20948117110
Dividend YieldAnnual dividend ÷ price+0.8%+0.4%
Dividend StreakConsecutive years of raises19114
Dividend / ShareAnnual DPS$3.23$1.03
Buyback YieldShare repurchases ÷ mkt cap+6.0%0.0%+0.6%+0.5%+2.1%
MSFT leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

MSFT leads in 2 of 6 categories (Income & Cash Flow, Analyst Outlook). LRN leads in 1 (Valuation Metrics). 2 tied.

Best OverallMicrosoft Corporation (MSFT)Leads 2 of 6 categories
Loading custom metrics...

BFAM vs AMZN vs MSFT vs LRN vs AAPL: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is BFAM or AMZN or MSFT or LRN or AAPL a better buy right now?

For growth investors, Stride, Inc.

(LRN) is the stronger pick with 17. 9% revenue growth year-over-year, versus 6. 4% for Apple Inc. (AAPL). Stride, Inc. (LRN) offers the better valuation at 15. 4x trailing P/E (13. 0x forward), making it the more compelling value choice. Analysts rate Amazon. com, Inc. (AMZN) a "Buy" — based on 94 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — BFAM or AMZN or MSFT or LRN or AAPL?

On trailing P/E, Stride, Inc.

(LRN) is the cheapest at 15. 4x versus Apple Inc. at 38. 5x. On forward P/E, Stride, Inc. is actually cheaper at 13. 0x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Stride, Inc. wins at 0. 22x versus Apple Inc. 's 1. 89x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — BFAM or AMZN or MSFT or LRN or AAPL?

Over the past 5 years, Stride, Inc.

(LRN) delivered a total return of +223. 1%, compared to -49. 8% for Bright Horizons Family Solutions Inc. (BFAM). Over 10 years, the gap is even starker: AAPL returned +1174% versus BFAM's +3. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — BFAM or AMZN or MSFT or LRN or AAPL?

By beta (market sensitivity over 5 years), Bright Horizons Family Solutions Inc.

(BFAM) is the lower-risk stock at 0. 27β versus Amazon. com, Inc. 's 1. 51β — meaning AMZN is approximately 465% more volatile than BFAM relative to the S&P 500. On balance sheet safety, Microsoft Corporation (MSFT) carries a lower debt/equity ratio of 33% versus 152% for Apple Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — BFAM or AMZN or MSFT or LRN or AAPL?

By revenue growth (latest reported year), Stride, Inc.

(LRN) is pulling ahead at 17. 9% versus 6. 4% for Apple Inc. (AAPL). On earnings-per-share growth, the picture is similar: Bright Horizons Family Solutions Inc. grew EPS 40. 0% year-over-year, compared to 15. 6% for Microsoft Corporation. Over a 3-year CAGR, BFAM leads at 13. 2% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — BFAM or AMZN or MSFT or LRN or AAPL?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus 6. 6% for Bright Horizons Family Solutions Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus 10. 7% for BFAM. At the gross margin level — before operating expenses — MSFT leads at 68. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is BFAM or AMZN or MSFT or LRN or AAPL more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Stride, Inc. (LRN) is the more undervalued stock at a PEG of 0. 22x versus Apple Inc. 's 1. 89x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Stride, Inc. (LRN) trades at 13. 0x forward P/E versus 34. 8x for Amazon. com, Inc. — 21. 8x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for BFAM: 39. 9% to $95. 57.

08

Which pays a better dividend — BFAM or AMZN or MSFT or LRN or AAPL?

In this comparison, MSFT (0.

8% yield), AAPL (0. 4% yield) pay a dividend. BFAM, AMZN, LRN do not pay a meaningful dividend and should not be held primarily for income.

09

Is BFAM or AMZN or MSFT or LRN or AAPL better for a retirement portfolio?

For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

89), 0. 8% yield, +787. 7% 10Y return). Amazon. com, Inc. (AMZN) carries a higher beta of 1. 51 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MSFT: +787. 7%, AMZN: +697. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between BFAM and AMZN and MSFT and LRN and AAPL?

These companies operate in different sectors (BFAM (Consumer Cyclical) and AMZN (Consumer Cyclical) and MSFT (Technology) and LRN (Consumer Defensive) and AAPL (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: BFAM is a small-cap quality compounder stock; AMZN is a mega-cap quality compounder stock; MSFT is a mega-cap quality compounder stock; LRN is a small-cap high-growth stock; AAPL is a mega-cap quality compounder stock. MSFT pays a dividend while BFAM, AMZN, LRN, AAPL do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Stocks Like

BFAM

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 5%
Run This Screen
Stocks Like

AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
Run This Screen
Stocks Like

MSFT

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Net Margin > 23%
Run This Screen
Stocks Like

LRN

Quality Business

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Net Margin > 7%
Run This Screen
Stocks Like

AAPL

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 16%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform BFAM and AMZN and MSFT and LRN and AAPL on the metrics below

Revenue Growth>
%
(BFAM: 7.0% · AMZN: 16.6%)
Net Margin>
%
(BFAM: 7.6% · AMZN: 12.2%)
P/E Ratio<
x
(BFAM: 20.3x · AMZN: 37.8x)

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