Specialty Retail
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4 / 10Stock Comparison
BNED vs AMZN vs MSFT vs CHGG
Revenue, margins, valuation, and 5-year total return — side by side.
Specialty Retail
Software - Infrastructure
Education & Training Services
BNED vs AMZN vs MSFT vs CHGG — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Specialty Retail | Specialty Retail | Software - Infrastructure | Education & Training Services |
| Market Cap | $364M | $2.92T | $3.13T | $143M |
| Revenue (TTM) | $1.68B | $742.78B | $318.27B | $319M |
| Net Income (TTM) | $-9M | $90.80B | $125.22B | $-86M |
| Gross Margin | 20.2% | 50.6% | 68.3% | 61.9% |
| Operating Margin | 4.1% | 11.5% | 46.8% | -11.1% |
| Forward P/E | — | 34.8x | 25.3x | — |
| Total Debt | $283M | $152.99B | $112.18B | $84M |
| Cash & Equiv. | $9M | $86.81B | $30.24B | $31M |
BNED vs AMZN vs MSFT vs CHGG — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Barnes & Noble Educ… (BNED) | 100 | 6.9 | -93.1% |
| Amazon.com, Inc. (AMZN) | 100 | 222.1 | +122.1% |
| Microsoft Corporati… (MSFT) | 100 | 229.7 | +129.7% |
| Chegg, Inc. (CHGG) | 100 | 2.1 | -97.9% |
Price return only. Dividends and distributions are not included.
Quick Verdict: BNED vs AMZN vs MSFT vs CHGG
Each card shows where this stock fits in a portfolio — not just who wins on paper.
BNED plays a supporting role in this comparison — it may shine differently against other peers.
AMZN is the clearest fit if your priority is valuation efficiency.
- PEG 1.24 vs MSFT's 1.35
MSFT carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.
- Dividend streak 19 yrs, beta 0.89, yield 0.8%
- Rev growth 14.9%, EPS growth 15.6%, 3Y rev CAGR 12.4%
- 7.9% 10Y total return vs AMZN's 7.0%
- Lower volatility, beta 0.89, Low D/E 32.7%, current ratio 1.35x
CHGG is the #2 pick in this set and the best alternative if momentum is your priority.
- +79.3% vs MSFT's -2.1%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 14.9% revenue growth vs CHGG's -39.0% | |
| Value | Better valuation composite | |
| Quality / Margins | 39.3% margin vs CHGG's -26.9% | |
| Stability / Safety | Beta 0.89 vs CHGG's 2.97, lower leverage | |
| Dividends | 0.8% yield; 19-year raise streak; the other 3 pay no meaningful dividend | |
| Momentum (1Y) | +79.3% vs MSFT's -2.1% | |
| Efficiency (ROA) | 19.2% ROA vs CHGG's -26.3%, ROIC 24.9% vs -13.4% |
BNED vs AMZN vs MSFT vs CHGG — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
BNED vs AMZN vs MSFT vs CHGG — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
MSFT leads in 3 of 6 categories
BNED leads 1 • AMZN leads 0 • CHGG leads 0 • 2 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
MSFT leads this category, winning 5 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
AMZN is the larger business by revenue, generating $742.8B annually — 2330.0x CHGG's $319M. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to CHGG's -26.9%. On growth, MSFT holds the edge at +18.3% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $1.7B | $742.8B | $318.3B | $319M |
| EBITDAEarnings before interest/tax | $102M | $155.9B | $192.6B | $11M |
| Net IncomeAfter-tax profit | -$9M | $90.8B | $125.2B | -$86M |
| Free Cash FlowCash after capex | -$5M | -$2.5B | $72.9B | -$25M |
| Gross MarginGross profit ÷ Revenue | +20.2% | +50.6% | +68.3% | +61.9% |
| Operating MarginEBIT ÷ Revenue | +4.1% | +11.5% | +46.8% | -11.1% |
| Net MarginNet income ÷ Revenue | -0.6% | +12.2% | +39.3% | -26.9% |
| FCF MarginFCF ÷ Revenue | -0.3% | -0.3% | +22.9% | -8.0% |
| Rev. Growth (YoY)Latest quarter vs prior year | +7.0% | +16.6% | +18.3% | -47.9% |
| EPS Growth (YoY)Latest quarter vs prior year | -61.5% | +74.8% | +23.4% | +101.2% |
Valuation Metrics
BNED leads this category, winning 4 of 7 comparable metrics.
Valuation Metrics
At 30.9x trailing earnings, MSFT trades at a 18% valuation discount to AMZN's 37.8x P/E. Adjusting for growth (PEG ratio), AMZN offers better value at 1.35x vs MSFT's 1.64x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $364M | $2.92T | $3.13T | $143M |
| Enterprise ValueMkt cap + debt − cash | $638M | $2.98T | $3.21T | $196M |
| Trailing P/EPrice ÷ TTM EPS | -4.27x | 37.82x | 30.86x | -1.33x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 34.77x | 25.34x | — |
| PEG RatioP/E ÷ EPS growth rate | — | 1.35x | 1.64x | — |
| EV / EBITDAEnterprise value multiple | 11.84x | 20.47x | 19.72x | 12.82x |
| Price / SalesMarket cap ÷ Revenue | 0.23x | 4.07x | 11.10x | 0.38x |
| Price / BookPrice ÷ Book value/share | 1.03x | 7.14x | 9.15x | 1.15x |
| Price / FCFMarket cap ÷ FCF | — | 378.98x | 43.66x | — |
Profitability & Efficiency
MSFT leads this category, winning 7 of 9 comparable metrics.
Profitability & Efficiency
MSFT delivers a 33.1% return on equity — every $100 of shareholder capital generates $33 in annual profit, vs $-63 for CHGG. MSFT carries lower financial leverage with a 0.33x debt-to-equity ratio, signaling a more conservative balance sheet compared to BNED's 1.04x. On the Piotroski fundamental quality scale (0–9), AMZN scores 6/9 vs BNED's 5/9, reflecting solid financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | -3.4% | +23.3% | +33.1% | -62.9% |
| ROA (TTM)Return on assets | -1.0% | +11.5% | +19.2% | -26.3% |
| ROICReturn on invested capital | +2.3% | +14.7% | +24.9% | -13.4% |
| ROCEReturn on capital employed | +3.4% | +15.3% | +29.7% | -26.5% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 6 | 6 | 6 |
| Debt / EquityFinancial leverage | 1.04x | 0.37x | 0.33x | 0.70x |
| Net DebtTotal debt minus cash | $274M | $66.2B | $81.9B | $53M |
| Cash & Equiv.Liquid assets | $9M | $86.8B | $30.2B | $31M |
| Total DebtShort + long-term debt | $283M | $153.0B | $112.2B | $84M |
| Interest CoverageEBIT ÷ Interest expense | 0.65x | 39.96x | 55.65x | -525.53x |
Total Returns (Dividends Reinvested)
Evenly matched — AMZN and MSFT and CHGG each lead in 2 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in MSFT five years ago would be worth $17,246 today (with dividends reinvested), compared to $136 for BNED. Over the past 12 months, CHGG leads with a +79.3% total return vs MSFT's -2.1%. The 3-year compound annual growth rate (CAGR) favors AMZN at 36.8% vs BNED's -59.4% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | +24.1% | +19.7% | -10.8% | +30.6% |
| 1-Year ReturnPast 12 months | +3.6% | +43.7% | -2.1% | +79.3% |
| 3-Year ReturnCumulative with dividends | -93.3% | +156.2% | +39.5% | -87.3% |
| 5-Year ReturnCumulative with dividends | -98.6% | +64.8% | +72.5% | -98.5% |
| 10-Year ReturnCumulative with dividends | -98.9% | +697.8% | +787.7% | -70.8% |
| CAGR (3Y)Annualised 3-year return | -59.4% | +36.8% | +11.7% | -49.8% |
Risk & Volatility
Evenly matched — AMZN and MSFT each lead in 1 of 2 comparable metrics.
Risk & Volatility
MSFT is the less volatile stock with a 0.89 beta — it tends to amplify market swings less than CHGG's 2.97 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs CHGG's 67.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.83x | 1.51x | 0.89x | 2.97x |
| 52-Week HighHighest price in past year | $12.21 | $278.56 | $555.45 | $1.90 |
| 52-Week LowLowest price in past year | $5.90 | $185.01 | $356.28 | $0.53 |
| % of 52W HighCurrent price vs 52-week peak | +87.5% | +97.3% | +75.8% | +67.4% |
| RSI (14)Momentum oscillator 0–100 | 57.1 | 81.1 | 54.0 | 63.3 |
| Avg Volume (50D)Average daily shares traded | 231K | 45.5M | 32.5M | 1.3M |
Analyst Outlook
MSFT leads this category, winning 1 of 1 comparable metric.
Analyst Outlook
Analyst consensus: BNED as "Hold", AMZN as "Buy", MSFT as "Buy", CHGG as "Hold". Consensus price targets imply 2276.6% upside for CHGG (target: $30) vs -77.7% for BNED (target: $2). MSFT is the only dividend payer here at 0.77% yield — a key consideration for income-focused portfolios.
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Buy | Buy | Hold |
| Price TargetConsensus 12-month target | $2.38 | $306.77 | $551.75 | $30.42 |
| # AnalystsCovering analysts | 3 | 94 | 81 | 22 |
| Dividend YieldAnnual dividend ÷ price | — | — | +0.8% | — |
| Dividend StreakConsecutive years of raises | — | — | 19 | 1 |
| Dividend / ShareAnnual DPS | — | — | $3.23 | — |
| Buyback YieldShare repurchases ÷ mkt cap | +0.0% | 0.0% | +0.6% | 0.0% |
MSFT leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). BNED leads in 1 (Valuation Metrics). 2 tied.
BNED vs AMZN vs MSFT vs CHGG: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is BNED or AMZN or MSFT or CHGG a better buy right now?
For growth investors, Microsoft Corporation (MSFT) is the stronger pick with 14.
9% revenue growth year-over-year, versus -39. 0% for Chegg, Inc. (CHGG). Microsoft Corporation (MSFT) offers the better valuation at 30. 9x trailing P/E (25. 3x forward), making it the more compelling value choice. Analysts rate Amazon. com, Inc. (AMZN) a "Buy" — based on 94 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — BNED or AMZN or MSFT or CHGG?
On trailing P/E, Microsoft Corporation (MSFT) is the cheapest at 30.
9x versus Amazon. com, Inc. at 37. 8x. On forward P/E, Microsoft Corporation is actually cheaper at 25. 3x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Amazon. com, Inc. wins at 1. 24x versus Microsoft Corporation's 1. 35x — a reasonable growth-adjusted valuation.
03Which is the better long-term investment — BNED or AMZN or MSFT or CHGG?
Over the past 5 years, Microsoft Corporation (MSFT) delivered a total return of +72.
5%, compared to -98. 6% for Barnes & Noble Education, Inc. (BNED). Over 10 years, the gap is even starker: MSFT returned +787. 7% versus BNED's -98. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — BNED or AMZN or MSFT or CHGG?
By beta (market sensitivity over 5 years), Microsoft Corporation (MSFT) is the lower-risk stock at 0.
89β versus Chegg, Inc. 's 2. 97β — meaning CHGG is approximately 235% more volatile than MSFT relative to the S&P 500. On balance sheet safety, Microsoft Corporation (MSFT) carries a lower debt/equity ratio of 33% versus 104% for Barnes & Noble Education, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — BNED or AMZN or MSFT or CHGG?
By revenue growth (latest reported year), Microsoft Corporation (MSFT) is pulling ahead at 14.
9% versus -39. 0% for Chegg, Inc. (CHGG). On earnings-per-share growth, the picture is similar: Barnes & Noble Education, Inc. grew EPS 89. 3% year-over-year, compared to 15. 6% for Microsoft Corporation. Over a 3-year CAGR, MSFT leads at 12. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — BNED or AMZN or MSFT or CHGG?
Microsoft Corporation (MSFT) is the more profitable company, earning 36.
1% net margin versus -27. 4% for Chegg, Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus -16. 8% for CHGG. At the gross margin level — before operating expenses — MSFT leads at 68. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is BNED or AMZN or MSFT or CHGG more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Amazon. com, Inc. (AMZN) is the more undervalued stock at a PEG of 1. 24x versus Microsoft Corporation's 1. 35x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Microsoft Corporation (MSFT) trades at 25. 3x forward P/E versus 34. 8x for Amazon. com, Inc. — 9. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for CHGG: 2276. 6% to $30. 42.
08Which pays a better dividend — BNED or AMZN or MSFT or CHGG?
In this comparison, MSFT (0.
8% yield) pays a dividend. BNED, AMZN, CHGG do not pay a meaningful dividend and should not be held primarily for income.
09Is BNED or AMZN or MSFT or CHGG better for a retirement portfolio?
For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
89), 0. 8% yield, +787. 7% 10Y return). Chegg, Inc. (CHGG) carries a higher beta of 2. 97 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MSFT: +787. 7%, CHGG: -70. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between BNED and AMZN and MSFT and CHGG?
These companies operate in different sectors (BNED (Consumer Cyclical) and AMZN (Consumer Cyclical) and MSFT (Technology) and CHGG (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
MSFT pays a dividend while BNED, AMZN, CHGG do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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