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BRBR vs NOMD vs SMPL vs SJM

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
BRBR
BellRing Brands, Inc.

Packaged Foods

Consumer DefensiveNYSE • US
Market Cap$1.20B
5Y Perf.-48.7%
NOMD
Nomad Foods Limited

Packaged Foods

Consumer DefensiveNYSE • GB
Market Cap$1.34B
5Y Perf.-55.4%
SMPL
The Simply Good Foods Company

Packaged Foods

Consumer DefensiveNASDAQ • US
Market Cap$1.22B
5Y Perf.-28.0%
SJM
The J. M. Smucker Company

Packaged Foods

Consumer DefensiveNYSE • US
Market Cap$10.56B
5Y Perf.-12.9%

BRBR vs NOMD vs SMPL vs SJM — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
BRBR logoBRBR
NOMD logoNOMD
SMPL logoSMPL
SJM logoSJM
IndustryPackaged FoodsPackaged FoodsPackaged FoodsPackaged Foods
Market Cap$1.20B$1.34B$1.22B$10.56B
Revenue (TTM)$2.33B$3.00B$1.45B$8.93B
Net Income (TTM)$81M$133M$91M$-1.26B
Gross Margin30.2%26.6%34.0%33.6%
Operating Margin12.6%10.6%14.4%-8.0%
Forward P/E7.7x6.2x7.4x11.0x
Total Debt$1.11B$2.29B$304M$7.76B
Cash & Equiv.$89M$325M$98M$70M

BRBR vs NOMD vs SMPL vs SJMLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

BRBR
NOMD
SMPL
SJM
StockMay 20May 26Return
BellRing Brands, In… (BRBR)10051.3-48.7%
Nomad Foods Limited (NOMD)10044.6-55.4%
The Simply Good Foo… (SMPL)10072.0-28.0%
The J. M. Smucker C… (SJM)10087.1-12.9%

Price return only. Dividends and distributions are not included.

Quick Verdict: BRBR vs NOMD vs SMPL vs SJM

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: BRBR and NOMD are tied at the top with 2 categories each — the right choice depends on your priorities. Nomad Foods Limited is the stronger pick specifically for valuation and capital efficiency and dividend income and shareholder returns. SJM and SMPL also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
BRBR
BellRing Brands, Inc.
The Growth Play

BRBR has the current edge in this matchup, primarily because of its strength in growth exposure.

  • Rev growth 16.1%, EPS growth -9.7%, 3Y rev CAGR 19.1%
  • 16.1% revenue growth vs NOMD's -2.2%
  • 8.0% ROA vs SJM's -7.7%, ROIC 47.3% vs -3.4%
Best for: growth exposure
NOMD
Nomad Foods Limited
The Income Pick

NOMD is the #2 pick in this set and the best alternative if income & stability and long-term compounding is your priority.

  • Dividend streak 2 yrs, beta 0.08, yield 7.6%
  • 31.8% 10Y total return vs SJM's 5.4%
  • Beta 0.08, yield 7.6%, current ratio 1.07x
  • Lower P/E (6.2x vs 11.0x)
Best for: income & stability and long-term compounding
SMPL
The Simply Good Foods Company
The Defensive Pick

SMPL is the clearest fit if your priority is sleep-well-at-night.

  • Lower volatility, beta 0.34, Low D/E 16.8%, current ratio 3.64x
  • 6.3% margin vs SJM's -14.1%
Best for: sleep-well-at-night
SJM
The J. M. Smucker Company
The Defensive Choice

SJM is the clearest fit if your priority is stability and momentum.

  • Beta 0.03 vs BRBR's 0.72
  • -7.5% vs BRBR's -83.3%
Best for: stability and momentum
See the full category breakdown
CategoryWinnerWhy
GrowthBRBR logoBRBR16.1% revenue growth vs NOMD's -2.2%
ValueNOMD logoNOMDLower P/E (6.2x vs 11.0x)
Quality / MarginsSMPL logoSMPL6.3% margin vs SJM's -14.1%
Stability / SafetySJM logoSJMBeta 0.03 vs BRBR's 0.72
DividendsNOMD logoNOMD7.6% yield, 2-year raise streak, vs SJM's 4.3%, (2 stocks pay no dividend)
Momentum (1Y)SJM logoSJM-7.5% vs BRBR's -83.3%
Efficiency (ROA)BRBR logoBRBR8.0% ROA vs SJM's -7.7%, ROIC 47.3% vs -3.4%

BRBR vs NOMD vs SMPL vs SJM — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

BRBRBellRing Brands, Inc.
FY 2025
Shakes and other beverages
81.7%$1.9B
Powders
15.8%$367M
Other Products
2.5%$57M
NOMDNomad Foods Limited

Segment breakdown not available.

SMPLThe Simply Good Foods Company
FY 2025
Shipping and Handling
100.0%$103M
SJMThe J. M. Smucker Company
FY 2025
U.S. Retail Coffee
32.2%$2.8B
U.S. Retail Consumer Foods
21.5%$1.9B
U.S. Retail Pet Foods
19.1%$1.7B
International and Away From Home
13.8%$1.2B
Sweet Baked Snacks
13.5%$1.2B

BRBR vs NOMD vs SMPL vs SJM — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLSMPLLAGGINGBRBR

Income & Cash Flow (Last 12 Months)

SMPL leads this category, winning 4 of 6 comparable metrics.

SJM is the larger business by revenue, generating $8.9B annually — 6.2x SMPL's $1.4B. SMPL is the more profitable business, keeping 6.3% of every revenue dollar as net income compared to SJM's -14.1%. On growth, SJM holds the edge at +7.0% YoY revenue growth, suggesting stronger near-term business momentum.

MetricBRBR logoBRBRBellRing Brands, …NOMD logoNOMDNomad Foods Limit…SMPL logoSMPLThe Simply Good F…SJM logoSJMThe J. M. Smucker…
RevenueTrailing 12 months$2.3B$3.0B$1.4B$8.9B
EBITDAEarnings before interest/tax$289M$429M$231M-$595M
Net IncomeAfter-tax profit$81M$133M$91M-$1.3B
Free Cash FlowCash after capex$192M$227M$174M$971M
Gross MarginGross profit ÷ Revenue+30.2%+26.6%+34.0%+33.6%
Operating MarginEBIT ÷ Revenue+12.6%+10.6%+14.4%-8.0%
Net MarginNet income ÷ Revenue+3.5%+4.4%+6.3%-14.1%
FCF MarginFCF ÷ Revenue+8.2%+7.6%+12.0%+10.9%
Rev. Growth (YoY)Latest quarter vs prior year+1.8%-4.4%-0.3%+7.0%
EPS Growth (YoY)Latest quarter vs prior year-35.6%0.0%-31.6%-9.3%
SMPL leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

NOMD leads this category, winning 4 of 6 comparable metrics.

At 6.1x trailing earnings, BRBR trades at a 49% valuation discount to SMPL's 12.0x P/E. On an enterprise value basis, SMPL's 5.9x EV/EBITDA is more attractive than NOMD's 7.2x.

MetricBRBR logoBRBRBellRing Brands, …NOMD logoNOMDNomad Foods Limit…SMPL logoSMPLThe Simply Good F…SJM logoSJMThe J. M. Smucker…
Market CapShares × price$1.2B$1.3B$1.2B$10.6B
Enterprise ValueMkt cap + debt − cash$2.2B$3.6B$1.4B$18.3B
Trailing P/EPrice ÷ TTM EPS6.14x8.84x12.02x-8.58x
Forward P/EPrice ÷ next-FY EPS est.7.72x6.23x7.39x10.99x
PEG RatioP/E ÷ EPS growth rate0.50x
EV / EBITDAEnterprise value multiple5.91x7.15x5.89x
Price / SalesMarket cap ÷ Revenue0.52x0.38x0.84x1.21x
Price / BookPrice ÷ Book value/share0.48x0.69x1.74x
Price / FCFMarket cap ÷ FCF4.68x4.53x7.74x12.94x
NOMD leads this category, winning 4 of 6 comparable metrics.

Profitability & Efficiency

SMPL leads this category, winning 5 of 9 comparable metrics.

NOMD delivers a 5.3% return on equity — every $100 of shareholder capital generates $5 in annual profit, vs $-24 for SJM. SMPL carries lower financial leverage with a 0.17x debt-to-equity ratio, signaling a more conservative balance sheet compared to SJM's 1.28x. On the Piotroski fundamental quality scale (0–9), BRBR scores 5/9 vs NOMD's 4/9, reflecting solid financial health.

MetricBRBR logoBRBRBellRing Brands, …NOMD logoNOMDNomad Foods Limit…SMPL logoSMPLThe Simply Good F…SJM logoSJMThe J. M. Smucker…
ROE (TTM)Return on equity+5.3%+5.2%-24.0%
ROA (TTM)Return on assets+8.0%+2.1%+3.7%-7.7%
ROICReturn on invested capital+47.3%+5.5%+8.1%-3.4%
ROCEReturn on capital employed+55.3%+6.2%+9.4%-4.3%
Piotroski ScoreFundamental quality 0–95455
Debt / EquityFinancial leverage0.92x0.17x1.28x
Net DebtTotal debt minus cash$1.0B$2.0B$206M$7.7B
Cash & Equiv.Liquid assets$89M$325M$98M$70M
Total DebtShort + long-term debt$1.1B$2.3B$304M$7.8B
Interest CoverageEBIT ÷ Interest expense2.91x2.64x6.77x-1.88x
SMPL leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

SJM leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in SJM five years ago would be worth $8,668 today (with dividends reinvested), compared to $3,559 for SMPL. Over the past 12 months, SJM leads with a -7.5% total return vs BRBR's -83.3%. The 3-year compound annual growth rate (CAGR) favors SJM at -10.6% vs BRBR's -34.8% — a key indicator of consistent wealth creation.

MetricBRBR logoBRBRBellRing Brands, …NOMD logoNOMDNomad Foods Limit…SMPL logoSMPLThe Simply Good F…SJM logoSJMThe J. M. Smucker…
YTD ReturnYear-to-date-60.5%-21.0%-37.3%+3.8%
1-Year ReturnPast 12 months-83.3%-47.9%-65.8%-7.5%
3-Year ReturnCumulative with dividends-72.3%-43.8%-68.3%-28.6%
5-Year ReturnCumulative with dividends-62.7%-62.1%-64.4%-13.3%
10-Year ReturnCumulative with dividends-37.5%+31.8%+2.2%+5.4%
CAGR (3Y)Annualised 3-year return-34.8%-17.5%-31.8%-10.6%
SJM leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

SJM leads this category, winning 2 of 2 comparable metrics.

SJM is the less volatile stock with a 0.03 beta — it tends to amplify market swings less than BRBR's 0.72 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. SJM currently trades 83.1% from its 52-week high vs BRBR's 15.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricBRBR logoBRBRBellRing Brands, …NOMD logoNOMDNomad Foods Limit…SMPL logoSMPLThe Simply Good F…SJM logoSJMThe J. M. Smucker…
Beta (5Y)Sensitivity to S&P 5000.72x0.08x0.34x0.03x
52-Week HighHighest price in past year$67.00$19.60$36.92$119.39
52-Week LowLowest price in past year$9.21$9.17$10.21$88.25
% of 52W HighCurrent price vs 52-week peak+15.4%+48.2%+33.2%+83.1%
RSI (14)Momentum oscillator 0–10024.758.341.059.0
Avg Volume (50D)Average daily shares traded3.6M1.4M2.8M2.0M
SJM leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Evenly matched — NOMD and SJM each lead in 1 of 2 comparable metrics.

Analyst consensus: BRBR as "Buy", NOMD as "Buy", SMPL as "Buy", SJM as "Hold". Consensus price targets imply 157.5% upside for BRBR (target: $27) vs 16.9% for SJM (target: $116). For income investors, NOMD offers the higher dividend yield at 7.56% vs SJM's 4.31%.

MetricBRBR logoBRBRBellRing Brands, …NOMD logoNOMDNomad Foods Limit…SMPL logoSMPLThe Simply Good F…SJM logoSJMThe J. M. Smucker…
Analyst RatingConsensus buy/hold/sellBuyBuyBuyHold
Price TargetConsensus 12-month target$26.55$13.50$18.33$116.00
# AnalystsCovering analysts21132429
Dividend YieldAnnual dividend ÷ price+7.6%+4.3%
Dividend StreakConsecutive years of raises0215
Dividend / ShareAnnual DPS$0.61$4.28
Buyback YieldShare repurchases ÷ mkt cap+39.6%+17.7%+4.2%+0.0%
Evenly matched — NOMD and SJM each lead in 1 of 2 comparable metrics.
Key Takeaway

SMPL leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). SJM leads in 2 (Total Returns, Risk & Volatility). 1 tied.

Best OverallThe Simply Good Foods Compa… (SMPL)Leads 2 of 6 categories
Loading custom metrics...

BRBR vs NOMD vs SMPL vs SJM: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is BRBR or NOMD or SMPL or SJM a better buy right now?

For growth investors, BellRing Brands, Inc.

(BRBR) is the stronger pick with 16. 1% revenue growth year-over-year, versus -2. 2% for Nomad Foods Limited (NOMD). BellRing Brands, Inc. (BRBR) offers the better valuation at 6. 1x trailing P/E (7. 7x forward), making it the more compelling value choice. Analysts rate BellRing Brands, Inc. (BRBR) a "Buy" — based on 21 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — BRBR or NOMD or SMPL or SJM?

On trailing P/E, BellRing Brands, Inc.

(BRBR) is the cheapest at 6. 1x versus The Simply Good Foods Company at 12. 0x. On forward P/E, Nomad Foods Limited is actually cheaper at 6. 2x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — BRBR or NOMD or SMPL or SJM?

Over the past 5 years, The J.

M. Smucker Company (SJM) delivered a total return of -13. 3%, compared to -64. 4% for The Simply Good Foods Company (SMPL). Over 10 years, the gap is even starker: NOMD returned +31. 8% versus BRBR's -37. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — BRBR or NOMD or SMPL or SJM?

By beta (market sensitivity over 5 years), The J.

M. Smucker Company (SJM) is the lower-risk stock at 0. 03β versus BellRing Brands, Inc. 's 0. 72β — meaning BRBR is approximately 2731% more volatile than SJM relative to the S&P 500. On balance sheet safety, The Simply Good Foods Company (SMPL) carries a lower debt/equity ratio of 17% versus 128% for The J. M. Smucker Company — giving it more financial flexibility in a downturn.

05

Which is growing faster — BRBR or NOMD or SMPL or SJM?

By revenue growth (latest reported year), BellRing Brands, Inc.

(BRBR) is pulling ahead at 16. 1% versus -2. 2% for Nomad Foods Limited (NOMD). On earnings-per-share growth, the picture is similar: BellRing Brands, Inc. grew EPS -9. 7% year-over-year, compared to -262. 3% for The J. M. Smucker Company. Over a 3-year CAGR, BRBR leads at 19. 1% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — BRBR or NOMD or SMPL or SJM?

BellRing Brands, Inc.

(BRBR) is the more profitable company, earning 9. 3% net margin versus -14. 1% for The J. M. Smucker Company — meaning it keeps 9. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: BRBR leads at 15. 4% versus -7. 7% for SJM. At the gross margin level — before operating expenses — SJM leads at 38. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is BRBR or NOMD or SMPL or SJM more undervalued right now?

On forward earnings alone, Nomad Foods Limited (NOMD) trades at 6.

2x forward P/E versus 11. 0x for The J. M. Smucker Company — 4. 8x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for BRBR: 157. 5% to $26. 55.

08

Which pays a better dividend — BRBR or NOMD or SMPL or SJM?

In this comparison, NOMD (7.

6% yield), SJM (4. 3% yield) pay a dividend. BRBR, SMPL do not pay a meaningful dividend and should not be held primarily for income.

09

Is BRBR or NOMD or SMPL or SJM better for a retirement portfolio?

For long-horizon retirement investors, The J.

M. Smucker Company (SJM) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 03), 4. 3% yield). Both have compounded well over 10 years (SJM: +5. 4%, BRBR: -37. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between BRBR and NOMD and SMPL and SJM?

Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: BRBR is a small-cap high-growth stock; NOMD is a small-cap deep-value stock; SMPL is a small-cap deep-value stock; SJM is a mid-cap income-oriented stock. NOMD, SJM pay a dividend while BRBR, SMPL do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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BRBR

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  • Market Cap > $100B
  • Gross Margin > 18%
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  • Gross Margin > 15%
  • Dividend Yield > 3.0%
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SMPL

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  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Net Margin > 5%
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SJM

Income & Dividend Stock

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Gross Margin > 20%
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Beat Both

Find stocks that outperform BRBR and NOMD and SMPL and SJM on the metrics below

Revenue Growth>
%
(BRBR: 1.8% · NOMD: -4.4%)
Net Margin>
%
(BRBR: 3.5% · NOMD: 4.4%)
P/E Ratio<
x
(BRBR: 6.1x · NOMD: 8.8x)

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