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BTBD vs AMZN vs MSFT vs DENN

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
BTBD
BT Brands, Inc.

Restaurants

Consumer CyclicalNASDAQ • US
Market Cap$11M
5Y Perf.-58.8%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+54.6%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.13T
5Y Perf.+27.3%
DENN
Denny's Corporation

Restaurants

Consumer CyclicalNASDAQ • US
Market Cap$322M
5Y Perf.-55.1%

BTBD vs AMZN vs MSFT vs DENN — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
BTBD logoBTBD
AMZN logoAMZN
MSFT logoMSFT
DENN logoDENN
IndustryRestaurantsSpecialty RetailSoftware - InfrastructureRestaurants
Market Cap$11M$2.92T$3.13T$322M
Revenue (TTM)$14M$742.78B$318.27B$457M
Net Income (TTM)$-936K$90.80B$125.22B$10M
Gross Margin22.2%50.6%68.3%43.8%
Operating Margin-4.1%11.5%46.8%8.4%
Forward P/E34.8x25.3x15.0x
Total Debt$4M$152.99B$112.18B$408M
Cash & Equiv.$2M$86.81B$30.24B$2M

BTBD vs AMZN vs MSFT vs DENNLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

BTBD
AMZN
MSFT
DENN
StockNov 21May 26Return
BT Brands, Inc. (BTBD)10041.2-58.8%
Amazon.com, Inc. (AMZN)100154.6+54.6%
Microsoft Corporati… (MSFT)100127.3+27.3%
Denny's Corporation (DENN)10044.9-55.1%

Price return only. Dividends and distributions are not included.

Quick Verdict: BTBD vs AMZN vs MSFT vs DENN

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MSFT leads in 4 of 7 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. BT Brands, Inc. is the stronger pick specifically for recent price momentum and sentiment. AMZN and DENN also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
BTBD
BT Brands, Inc.
The Momentum Pick

BTBD is the #2 pick in this set and the best alternative if momentum is your priority.

  • +49.2% vs MSFT's -2.1%
Best for: momentum
AMZN
Amazon.com, Inc.
The Value Pick

AMZN is the clearest fit if your priority is valuation efficiency.

  • PEG 1.24 vs MSFT's 1.35
  • Better valuation composite
Best for: valuation efficiency
MSFT
Microsoft Corporation
The Income Pick

MSFT carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.

  • Dividend streak 19 yrs, beta 0.89, yield 0.8%
  • Rev growth 14.9%, EPS growth 15.6%, 3Y rev CAGR 12.4%
  • 7.9% 10Y total return vs AMZN's 7.0%
  • Lower volatility, beta 0.89, Low D/E 32.7%, current ratio 1.35x
Best for: income & stability and growth exposure
DENN
Denny's Corporation
The Defensive Choice

DENN is the clearest fit if your priority is stability.

  • Beta 0.65 vs BTBD's 2.01
Best for: stability
See the full category breakdown
CategoryWinnerWhy
GrowthMSFT logoMSFT14.9% revenue growth vs DENN's -2.5%
ValueAMZN logoAMZNBetter valuation composite
Quality / MarginsMSFT logoMSFT39.3% margin vs BTBD's -6.7%
Stability / SafetyDENN logoDENNBeta 0.65 vs BTBD's 2.01
DividendsMSFT logoMSFT0.8% yield; 19-year raise streak; the other 3 pay no meaningful dividend
Momentum (1Y)BTBD logoBTBD+49.2% vs MSFT's -2.1%
Efficiency (ROA)MSFT logoMSFT19.2% ROA vs BTBD's -7.8%, ROIC 24.9% vs -15.9%

BTBD vs AMZN vs MSFT vs DENN — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

BTBDBT Brands, Inc.

Segment breakdown not available.

AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B
DENNDenny's Corporation
FY 2024
Franchise
34.7%$241M
Franchisor Owned Outlet
30.6%$212M
Royalty
17.1%$119M
Advertising
11.5%$80M
Occupancy
4.8%$33M
License
1.3%$9M

BTBD vs AMZN vs MSFT vs DENN — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMSFTLAGGINGAMZN

Income & Cash Flow (Last 12 Months)

MSFT leads this category, winning 5 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 52910.7x BTBD's $14M. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to BTBD's -6.7%. On growth, MSFT holds the edge at +18.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricBTBD logoBTBDBT Brands, Inc.AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…DENN logoDENNDenny's Corporati…
RevenueTrailing 12 months$14M$742.8B$318.3B$457M
EBITDAEarnings before interest/tax$151,370$155.9B$192.6B$55M
Net IncomeAfter-tax profit-$935,920$90.8B$125.2B$10M
Free Cash FlowCash after capex-$585,396-$2.5B$72.9B$2M
Gross MarginGross profit ÷ Revenue+22.2%+50.6%+68.3%+43.8%
Operating MarginEBIT ÷ Revenue-4.1%+11.5%+46.8%+8.4%
Net MarginNet income ÷ Revenue-6.7%+12.2%+39.3%+2.2%
FCF MarginFCF ÷ Revenue-4.2%-0.3%+22.9%+0.5%
Rev. Growth (YoY)Latest quarter vs prior year-11.4%+16.6%+18.3%+1.3%
EPS Growth (YoY)Latest quarter vs prior year+5.2%+74.8%+23.4%-89.9%
MSFT leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

DENN leads this category, winning 3 of 7 comparable metrics.

At 15.2x trailing earnings, DENN trades at a 60% valuation discount to AMZN's 37.8x P/E. Adjusting for growth (PEG ratio), AMZN offers better value at 1.35x vs MSFT's 1.64x — a lower PEG means you pay less per unit of expected earnings growth.

MetricBTBD logoBTBDBT Brands, Inc.AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…DENN logoDENNDenny's Corporati…
Market CapShares × price$11M$2.92T$3.13T$322M
Enterprise ValueMkt cap + debt − cash$13M$2.98T$3.21T$728M
Trailing P/EPrice ÷ TTM EPS-4.76x37.82x30.86x15.24x
Forward P/EPrice ÷ next-FY EPS est.34.77x25.34x15.02x
PEG RatioP/E ÷ EPS growth rate1.35x1.64x
EV / EBITDAEnterprise value multiple20.47x19.72x12.10x
Price / SalesMarket cap ÷ Revenue0.73x4.07x11.10x0.71x
Price / BookPrice ÷ Book value/share1.57x7.14x9.15x
Price / FCFMarket cap ÷ FCF378.98x43.66x350.62x
DENN leads this category, winning 3 of 7 comparable metrics.

Profitability & Efficiency

MSFT leads this category, winning 6 of 9 comparable metrics.

MSFT delivers a 33.1% return on equity — every $100 of shareholder capital generates $33 in annual profit, vs $-12 for BTBD. MSFT carries lower financial leverage with a 0.33x debt-to-equity ratio, signaling a more conservative balance sheet compared to BTBD's 0.58x. On the Piotroski fundamental quality scale (0–9), DENN scores 7/9 vs BTBD's 4/9, reflecting strong financial health.

MetricBTBD logoBTBDBT Brands, Inc.AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…DENN logoDENNDenny's Corporati…
ROE (TTM)Return on equity-12.1%+23.3%+33.1%
ROA (TTM)Return on assets-7.8%+11.5%+19.2%+2.0%
ROICReturn on invested capital-15.9%+14.7%+24.9%+9.7%
ROCEReturn on capital employed-15.5%+15.3%+29.7%+11.9%
Piotroski ScoreFundamental quality 0–94667
Debt / EquityFinancial leverage0.58x0.37x0.33x
Net DebtTotal debt minus cash$2M$66.2B$81.9B$406M
Cash & Equiv.Liquid assets$2M$86.8B$30.2B$2M
Total DebtShort + long-term debt$4M$153.0B$112.2B$408M
Interest CoverageEBIT ÷ Interest expense-5.91x39.96x55.65x1.73x
MSFT leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

Evenly matched — BTBD and AMZN and MSFT each lead in 2 of 6 comparable metrics.

A $10,000 investment in MSFT five years ago would be worth $17,246 today (with dividends reinvested), compared to $3,507 for DENN. Over the past 12 months, BTBD leads with a +49.2% total return vs MSFT's -2.1%. The 3-year compound annual growth rate (CAGR) favors AMZN at 36.8% vs DENN's -16.3% — a key indicator of consistent wealth creation.

MetricBTBD logoBTBDBT Brands, Inc.AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…DENN logoDENNDenny's Corporati…
YTD ReturnYear-to-date+21.4%+19.7%-10.8%+0.6%
1-Year ReturnPast 12 months+49.2%+43.7%-2.1%+39.8%
3-Year ReturnCumulative with dividends-39.7%+156.2%+39.5%-41.3%
5-Year ReturnCumulative with dividends-61.3%+64.8%+72.5%-64.9%
10-Year ReturnCumulative with dividends-61.3%+697.8%+787.7%-42.9%
CAGR (3Y)Annualised 3-year return-15.5%+36.8%+11.7%-16.3%
Evenly matched — BTBD and AMZN and MSFT each lead in 2 of 6 comparable metrics.

Risk & Volatility

DENN leads this category, winning 2 of 2 comparable metrics.

DENN is the less volatile stock with a 0.65 beta — it tends to amplify market swings less than BTBD's 2.01 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. DENN currently trades 99.8% from its 52-week high vs BTBD's 31.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricBTBD logoBTBDBT Brands, Inc.AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…DENN logoDENNDenny's Corporati…
Beta (5Y)Sensitivity to S&P 5002.01x1.51x0.89x0.65x
52-Week HighHighest price in past year$5.60$278.56$555.45$6.26
52-Week LowLowest price in past year$1.00$185.01$356.28$3.36
% of 52W HighCurrent price vs 52-week peak+31.4%+97.3%+75.8%+99.8%
RSI (14)Momentum oscillator 0–10047.981.154.066.9
Avg Volume (50D)Average daily shares traded1.1M45.5M32.5M0
DENN leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

MSFT leads this category, winning 1 of 1 comparable metric.

Analyst consensus: AMZN as "Buy", MSFT as "Buy", DENN as "Buy". Consensus price targets imply 31.1% upside for MSFT (target: $552) vs -4.0% for DENN (target: $6). MSFT is the only dividend payer here at 0.77% yield — a key consideration for income-focused portfolios.

MetricBTBD logoBTBDBT Brands, Inc.AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…DENN logoDENNDenny's Corporati…
Analyst RatingConsensus buy/hold/sellBuyBuyBuy
Price TargetConsensus 12-month target$306.77$551.75$6.00
# AnalystsCovering analysts948121
Dividend YieldAnnual dividend ÷ price+0.8%
Dividend StreakConsecutive years of raises0190
Dividend / ShareAnnual DPS$3.23
Buyback YieldShare repurchases ÷ mkt cap+1.3%0.0%+0.6%+3.6%
MSFT leads this category, winning 1 of 1 comparable metric.
Key Takeaway

MSFT leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). DENN leads in 2 (Valuation Metrics, Risk & Volatility). 1 tied.

Best OverallMicrosoft Corporation (MSFT)Leads 3 of 6 categories
Loading custom metrics...

BTBD vs AMZN vs MSFT vs DENN: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is BTBD or AMZN or MSFT or DENN a better buy right now?

For growth investors, Microsoft Corporation (MSFT) is the stronger pick with 14.

9% revenue growth year-over-year, versus -2. 5% for Denny's Corporation (DENN). Denny's Corporation (DENN) offers the better valuation at 15. 2x trailing P/E (15. 0x forward), making it the more compelling value choice. Analysts rate Amazon. com, Inc. (AMZN) a "Buy" — based on 94 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — BTBD or AMZN or MSFT or DENN?

On trailing P/E, Denny's Corporation (DENN) is the cheapest at 15.

2x versus Amazon. com, Inc. at 37. 8x. On forward P/E, Denny's Corporation is actually cheaper at 15. 0x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Amazon. com, Inc. wins at 1. 24x versus Microsoft Corporation's 1. 35x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — BTBD or AMZN or MSFT or DENN?

Over the past 5 years, Microsoft Corporation (MSFT) delivered a total return of +72.

5%, compared to -64. 9% for Denny's Corporation (DENN). Over 10 years, the gap is even starker: MSFT returned +787. 7% versus BTBD's -61. 3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — BTBD or AMZN or MSFT or DENN?

By beta (market sensitivity over 5 years), Denny's Corporation (DENN) is the lower-risk stock at 0.

65β versus BT Brands, Inc. 's 2. 01β — meaning BTBD is approximately 209% more volatile than DENN relative to the S&P 500. On balance sheet safety, Microsoft Corporation (MSFT) carries a lower debt/equity ratio of 33% versus 58% for BT Brands, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — BTBD or AMZN or MSFT or DENN?

By revenue growth (latest reported year), Microsoft Corporation (MSFT) is pulling ahead at 14.

9% versus -2. 5% for Denny's Corporation (DENN). On earnings-per-share growth, the picture is similar: Amazon. com, Inc. grew EPS 29. 7% year-over-year, compared to -164. 3% for BT Brands, Inc.. Over a 3-year CAGR, BTBD leads at 20. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — BTBD or AMZN or MSFT or DENN?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus -15. 6% for BT Brands, Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus -12. 4% for BTBD. At the gross margin level — before operating expenses — DENN leads at 73. 4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is BTBD or AMZN or MSFT or DENN more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Amazon. com, Inc. (AMZN) is the more undervalued stock at a PEG of 1. 24x versus Microsoft Corporation's 1. 35x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Denny's Corporation (DENN) trades at 15. 0x forward P/E versus 34. 8x for Amazon. com, Inc. — 19. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MSFT: 31. 1% to $551. 75.

08

Which pays a better dividend — BTBD or AMZN or MSFT or DENN?

In this comparison, MSFT (0.

8% yield) pays a dividend. BTBD, AMZN, DENN do not pay a meaningful dividend and should not be held primarily for income.

09

Is BTBD or AMZN or MSFT or DENN better for a retirement portfolio?

For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

89), 0. 8% yield, +787. 7% 10Y return). BT Brands, Inc. (BTBD) carries a higher beta of 2. 01 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MSFT: +787. 7%, BTBD: -61. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between BTBD and AMZN and MSFT and DENN?

These companies operate in different sectors (BTBD (Consumer Cyclical) and AMZN (Consumer Cyclical) and MSFT (Technology) and DENN (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: BTBD is a small-cap quality compounder stock; AMZN is a mega-cap quality compounder stock; MSFT is a mega-cap quality compounder stock; DENN is a small-cap deep-value stock. MSFT pays a dividend while BTBD, AMZN, DENN do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Stocks Like

BTBD

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Gross Margin > 13%
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AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
Run This Screen
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MSFT

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Net Margin > 23%
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DENN

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Gross Margin > 26%
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Custom Screen

Beat Both

Find stocks that outperform BTBD and AMZN and MSFT and DENN on the metrics below

Revenue Growth>
%
(BTBD: -11.4% · AMZN: 16.6%)

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