Beverages - Non-Alcoholic
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5 / 10Stock Comparison
CHA vs MNTN vs CBRL vs BROS vs SBUX
Revenue, margins, valuation, and 5-year total return — side by side.
Advertising Agencies
Restaurants
Restaurants
Restaurants
CHA vs MNTN vs CBRL vs BROS vs SBUX — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | Beverages - Non-Alcoholic | Advertising Agencies | Restaurants | Restaurants | Restaurants |
| Market Cap | $1.32B | $724M | $696M | $6.81B | $118.83B |
| Revenue (TTM) | $13.27B | $299M | $3.36B | $1.75B | $37.70B |
| Net Income (TTM) | $1.80B | $23M | $-4M | $81M | $1.37B |
| Gross Margin | 47.2% | 80.0% | 25.4% | 25.3% | 20.6% |
| Operating Margin | 15.3% | 13.8% | -0.4% | 9.4% | 9.0% |
| Forward P/E | 1.2x | 9.9x | 15.1x | 60.3x | 44.0x |
| Total Debt | $548M | $0.00 | $1.13B | $1.09B | $26.61B |
| Cash & Equiv. | $4.75B | $210M | $40M | $269M | $3.22B |
CHA vs MNTN vs CBRL vs BROS vs SBUX — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 25 | May 26 | Return |
|---|---|---|---|
| Chagee Holdings Lim… (CHA) | 100 | 39.2 | -60.8% |
| MNTN Inc. (MNTN) | 100 | 36.4 | -63.6% |
| Cracker Barrel Old … (CBRL) | 100 | 54.2 | -45.8% |
| Dutch Bros Inc. (BROS) | 100 | 74.2 | -25.8% |
| Starbucks Corporati… (SBUX) | 100 | 124.2 | +24.2% |
Price return only. Dividends and distributions are not included.
Quick Verdict: CHA vs MNTN vs CBRL vs BROS vs SBUX
Each card shows where this stock fits in a portfolio — not just who wins on paper.
CHA carries the broadest edge in this set and is the clearest fit for growth exposure and sleep-well-at-night.
- Rev growth 167.4%, EPS growth 214.4%
- Lower volatility, beta 0.79, Low D/E 19.9%, current ratio 2.37x
- Beta 0.79, current ratio 2.37x
- 167.4% revenue growth vs CBRL's 0.4%
MNTN lags the leaders in this set but could rank higher in a more targeted comparison.
CBRL is the #2 pick in this set and the best alternative if dividends is your priority.
- 3.3% yield, vs SBUX's 2.3%, (3 stocks pay no dividend)
Among these 5 stocks, BROS doesn't own a clear edge in any measured category.
SBUX ranks third and is worth considering specifically for income & stability and long-term compounding.
- Dividend streak 16 yrs, beta 0.99, yield 2.3%
- 114.8% 10Y total return vs BROS's 46.1%
- +29.0% vs MNTN's -65.2%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 167.4% revenue growth vs CBRL's 0.4% | |
| Value | Lower P/E (1.2x vs 44.0x) | |
| Quality / Margins | 13.6% margin vs CBRL's -0.1% | |
| Stability / Safety | Beta 0.79 vs BROS's 1.83, lower leverage | |
| Dividends | 3.3% yield, vs SBUX's 2.3%, (3 stocks pay no dividend) | |
| Momentum (1Y) | +29.0% vs MNTN's -65.2% | |
| Efficiency (ROA) | 15.1% ROA vs CBRL's -0.2% |
CHA vs MNTN vs CBRL vs BROS vs SBUX — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
Segment breakdown not available.
CHA vs MNTN vs CBRL vs BROS vs SBUX — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
CHA leads in 3 of 6 categories
MNTN leads 0 • CBRL leads 0 • BROS leads 0 • SBUX leads 0 • 3 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
CHA leads this category, winning 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
SBUX is the larger business by revenue, generating $37.7B annually — 126.0x MNTN's $299M. CHA is the more profitable business, keeping 13.6% of every revenue dollar as net income compared to CBRL's -0.1%. On growth, BROS holds the edge at +30.8% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $13.3B | $299M | $3.4B | $1.7B | $37.7B |
| EBITDAEarnings before interest/tax | $2.0B | $52M | $120M | $244M | $5.1B |
| Net IncomeAfter-tax profit | $1.8B | $23M | -$4M | $81M | $1.4B |
| Free Cash FlowCash after capex | $2.0B | $20M | -$21M | $148M | $2.3B |
| Gross MarginGross profit ÷ Revenue | +47.2% | +80.0% | +25.4% | +25.3% | +20.6% |
| Operating MarginEBIT ÷ Revenue | +15.3% | +13.8% | -0.4% | +9.4% | +9.0% |
| Net MarginNet income ÷ Revenue | +13.6% | +7.8% | -0.1% | +4.6% | +3.6% |
| FCF MarginFCF ÷ Revenue | +14.7% | +6.5% | -0.6% | +8.5% | +6.2% |
| Rev. Growth (YoY)Latest quarter vs prior year | -9.4% | +14.2% | -7.9% | +30.8% | +5.4% |
| EPS Growth (YoY)Latest quarter vs prior year | -41.8% | +137.9% | -94.2% | 0.0% | -62.3% |
Valuation Metrics
CHA leads this category, winning 3 of 6 comparable metrics.
Valuation Metrics
At 5.5x trailing earnings, CHA trades at a 94% valuation discount to BROS's 85.0x P/E. On an enterprise value basis, CHA's 1.6x EV/EBITDA is more attractive than BROS's 27.6x.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $1.3B | $724M | $696M | $6.8B | $118.8B |
| Enterprise ValueMkt cap + debt − cash | $706M | $514M | $1.8B | $7.6B | $142.2B |
| Trailing P/EPrice ÷ TTM EPS | 5.46x | -105.52x | 15.12x | 85.05x | 63.96x |
| Forward P/EPrice ÷ next-FY EPS est. | 1.20x | 9.92x | — | 60.32x | 44.00x |
| PEG RatioP/E ÷ EPS growth rate | — | — | — | — | 4.10x |
| EV / EBITDAEnterprise value multiple | 1.63x | 15.16x | 9.40x | 27.60x | 27.01x |
| Price / SalesMarket cap ÷ Revenue | 0.73x | 2.50x | 0.20x | 4.16x | 3.20x |
| Price / BookPrice ÷ Book value/share | 4.98x | 15.28x | 1.52x | 7.50x | — |
| Price / FCFMarket cap ÷ FCF | 3.47x | 12.83x | 11.56x | 125.12x | 48.66x |
Profitability & Efficiency
CHA leads this category, winning 6 of 9 comparable metrics.
Profitability & Efficiency
CHA delivers a 20.8% return on equity — every $100 of shareholder capital generates $21 in annual profit, vs $-1 for CBRL. CHA carries lower financial leverage with a 0.20x debt-to-equity ratio, signaling a more conservative balance sheet compared to CBRL's 2.44x. On the Piotroski fundamental quality scale (0–9), CHA scores 8/9 vs SBUX's 4/9, reflecting strong financial health.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | +20.8% | +8.3% | -0.9% | +9.2% | — |
| ROA (TTM)Return on assets | +15.1% | +6.6% | -0.2% | +2.7% | +4.2% |
| ROICReturn on invested capital | — | +18.9% | +2.6% | +7.7% | +17.7% |
| ROCEReturn on capital employed | +99.8% | +12.2% | +3.4% | +6.4% | +16.2% |
| Piotroski ScoreFundamental quality 0–9 | 8 | 5 | 7 | 6 | 4 |
| Debt / EquityFinancial leverage | 0.20x | — | 2.44x | 1.21x | — |
| Net DebtTotal debt minus cash | -$4.2B | -$210M | $1.1B | $820M | $23.4B |
| Cash & Equiv.Liquid assets | $4.8B | $210M | $40M | $269M | $3.2B |
| Total DebtShort + long-term debt | $548M | $0 | $1.1B | $1.1B | $26.6B |
| Interest CoverageEBIT ÷ Interest expense | — | 14.94x | -0.57x | 11.85x | 6.03x |
Total Returns (Dividends Reinvested)
Evenly matched — BROS and SBUX each lead in 3 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in BROS five years ago would be worth $14,607 today (with dividends reinvested), compared to $2,947 for CBRL. Over the past 12 months, SBUX leads with a +29.0% total return vs MNTN's -65.2%. The 3-year compound annual growth rate (CAGR) favors BROS at 18.4% vs MNTN's -29.6% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | -10.7% | -24.7% | +17.9% | -13.8% | +24.9% |
| 1-Year ReturnPast 12 months | -63.0% | -65.2% | -27.5% | -9.5% | +29.0% |
| 3-Year ReturnCumulative with dividends | -63.4% | -65.2% | -62.1% | +66.0% | +3.8% |
| 5-Year ReturnCumulative with dividends | -63.4% | -65.2% | -70.5% | +46.1% | +0.8% |
| 10-Year ReturnCumulative with dividends | -63.4% | -65.2% | -45.8% | +46.1% | +114.8% |
| CAGR (3Y)Annualised 3-year return | -28.5% | -29.6% | -27.6% | +18.4% | +1.3% |
Risk & Volatility
Evenly matched — CHA and SBUX each lead in 1 of 2 comparable metrics.
Risk & Volatility
CHA is the less volatile stock with a 0.79 beta — it tends to amplify market swings less than BROS's 1.83 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. SBUX currently trades 96.9% from its 52-week high vs MNTN's 28.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.79x | 1.43x | 1.38x | 1.83x | 0.99x |
| 52-Week HighHighest price in past year | $35.42 | $32.49 | $71.93 | $77.88 | $107.55 |
| 52-Week LowLowest price in past year | $8.98 | $7.71 | $24.85 | $44.58 | $77.99 |
| % of 52W HighCurrent price vs 52-week peak | +31.0% | +28.3% | +43.3% | +68.8% | +96.9% |
| RSI (14)Momentum oscillator 0–100 | 55.8 | 42.2 | 54.4 | 62.8 | 69.1 |
| Avg Volume (50D)Average daily shares traded | 488K | 644K | 1.1M | 4.1M | 7.7M |
Analyst Outlook
Evenly matched — CBRL and SBUX each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: CHA as "Buy", CBRL as "Hold", BROS as "Buy", SBUX as "Hold". Consensus price targets imply 144.3% upside for MNTN (target: $22) vs -1.8% for CBRL (target: $31). For income investors, CBRL offers the higher dividend yield at 3.30% vs SBUX's 2.33%.
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | — | Hold | Buy | Hold |
| Price TargetConsensus 12-month target | $14.00 | $22.43 | $30.60 | $74.45 | $108.38 |
| # AnalystsCovering analysts | 15 | — | 31 | 21 | 59 |
| Dividend YieldAnnual dividend ÷ price | — | — | +3.3% | — | +2.3% |
| Dividend StreakConsecutive years of raises | — | — | 0 | 3 | 16 |
| Dividend / ShareAnnual DPS | — | — | $1.03 | — | $2.43 |
| Buyback YieldShare repurchases ÷ mkt cap | +2.3% | +1.4% | +0.2% | 0.0% | 0.0% |
CHA leads in 3 of 6 categories — strongest in Income & Cash Flow and Valuation Metrics. 3 categories are tied.
CHA vs MNTN vs CBRL vs BROS vs SBUX: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is CHA or MNTN or CBRL or BROS or SBUX a better buy right now?
For growth investors, Chagee Holdings Limited American Depositary Shares (CHA) is the stronger pick with 167.
4% revenue growth year-over-year, versus 0. 4% for Cracker Barrel Old Country Store, Inc. (CBRL). Chagee Holdings Limited American Depositary Shares (CHA) offers the better valuation at 5. 5x trailing P/E (1. 2x forward), making it the more compelling value choice. Analysts rate Chagee Holdings Limited American Depositary Shares (CHA) a "Buy" — based on 15 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — CHA or MNTN or CBRL or BROS or SBUX?
On trailing P/E, Chagee Holdings Limited American Depositary Shares (CHA) is the cheapest at 5.
5x versus Dutch Bros Inc. at 85. 0x. On forward P/E, Chagee Holdings Limited American Depositary Shares is actually cheaper at 1. 2x.
03Which is the better long-term investment — CHA or MNTN or CBRL or BROS or SBUX?
Over the past 5 years, Dutch Bros Inc.
(BROS) delivered a total return of +46. 1%, compared to -70. 5% for Cracker Barrel Old Country Store, Inc. (CBRL). Over 10 years, the gap is even starker: SBUX returned +114. 8% versus MNTN's -65. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — CHA or MNTN or CBRL or BROS or SBUX?
By beta (market sensitivity over 5 years), Chagee Holdings Limited American Depositary Shares (CHA) is the lower-risk stock at 0.
79β versus Dutch Bros Inc. 's 1. 83β — meaning BROS is approximately 132% more volatile than CHA relative to the S&P 500. On balance sheet safety, Chagee Holdings Limited American Depositary Shares (CHA) carries a lower debt/equity ratio of 20% versus 2% for Cracker Barrel Old Country Store, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — CHA or MNTN or CBRL or BROS or SBUX?
By revenue growth (latest reported year), Chagee Holdings Limited American Depositary Shares (CHA) is pulling ahead at 167.
4% versus 0. 4% for Cracker Barrel Old Country Store, Inc. (CBRL). On earnings-per-share growth, the picture is similar: Chagee Holdings Limited American Depositary Shares grew EPS 214. 4% year-over-year, compared to -50. 8% for Starbucks Corporation. Over a 3-year CAGR, BROS leads at 30. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — CHA or MNTN or CBRL or BROS or SBUX?
Chagee Holdings Limited American Depositary Shares (CHA) is the more profitable company, earning 20.
3% net margin versus -2. 2% for MNTN Inc. — meaning it keeps 20. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CHA leads at 23. 3% versus 1. 6% for CBRL. At the gross margin level — before operating expenses — MNTN leads at 76. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is CHA or MNTN or CBRL or BROS or SBUX more undervalued right now?
On forward earnings alone, Chagee Holdings Limited American Depositary Shares (CHA) trades at 1.
2x forward P/E versus 60. 3x for Dutch Bros Inc. — 59. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MNTN: 144. 3% to $22. 43.
08Which pays a better dividend — CHA or MNTN or CBRL or BROS or SBUX?
In this comparison, CBRL (3.
3% yield), SBUX (2. 3% yield) pay a dividend. CHA, MNTN, BROS do not pay a meaningful dividend and should not be held primarily for income.
09Is CHA or MNTN or CBRL or BROS or SBUX better for a retirement portfolio?
For long-horizon retirement investors, Starbucks Corporation (SBUX) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
99), 2. 3% yield, +114. 8% 10Y return). Dutch Bros Inc. (BROS) carries a higher beta of 1. 83 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (SBUX: +114. 8%, BROS: +46. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between CHA and MNTN and CBRL and BROS and SBUX?
These companies operate in different sectors (CHA (Consumer Defensive) and MNTN (Communication Services) and CBRL (Consumer Cyclical) and BROS (Consumer Cyclical) and SBUX (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: CHA is a small-cap high-growth stock; MNTN is a small-cap high-growth stock; CBRL is a small-cap deep-value stock; BROS is a small-cap high-growth stock; SBUX is a mid-cap quality compounder stock. CBRL, SBUX pay a dividend while CHA, MNTN, BROS do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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