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CHDN vs AMZN vs MSFT vs PENN
Revenue, margins, valuation, and 5-year total return — side by side.
Specialty Retail
Software - Infrastructure
Gambling, Resorts & Casinos
CHDN vs AMZN vs MSFT vs PENN — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Gambling, Resorts & Casinos | Specialty Retail | Software - Infrastructure | Gambling, Resorts & Casinos |
| Market Cap | $6.19B | $2.92T | $3.13T | $2.24B |
| Revenue (TTM) | $2.95B | $742.78B | $318.27B | $6.96B |
| Net Income (TTM) | $388M | $90.80B | $125.22B | $-843M |
| Gross Margin | 33.8% | 50.6% | 68.3% | 30.6% |
| Operating Margin | 23.6% | 11.5% | 46.8% | -7.9% |
| Forward P/E | 12.8x | 34.8x | 25.3x | 23.0x |
| Total Debt | $5.20B | $152.99B | $112.18B | $8.38B |
| Cash & Equiv. | $289M | $86.81B | $30.24B | $687M |
CHDN vs AMZN vs MSFT vs PENN — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Churchill Downs Inc… (CHDN) | 100 | 134.0 | +34.0% |
| Amazon.com, Inc. (AMZN) | 100 | 222.1 | +122.1% |
| Microsoft Corporati… (MSFT) | 100 | 229.7 | +129.7% |
| PENN Entertainment,… (PENN) | 100 | 51.1 | -48.9% |
Price return only. Dividends and distributions are not included.
Quick Verdict: CHDN vs AMZN vs MSFT vs PENN
Each card shows where this stock fits in a portfolio — not just who wins on paper.
CHDN is the #2 pick in this set and the best alternative if valuation efficiency is your priority.
- PEG 0.13 vs MSFT's 1.35
- Lower P/E (12.8x vs 23.0x)
- Beta 0.70 vs AMZN's 1.51
AMZN is the clearest fit if your priority is momentum.
- +43.7% vs CHDN's -3.5%
MSFT carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.
- Dividend streak 19 yrs, beta 0.89, yield 0.8%
- Rev growth 14.9%, EPS growth 15.6%, 3Y rev CAGR 12.4%
- 7.9% 10Y total return vs AMZN's 7.0%
- Lower volatility, beta 0.89, Low D/E 32.7%, current ratio 1.35x
PENN lags the leaders in this set but could rank higher in a more targeted comparison.
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 14.9% revenue growth vs PENN's 5.8% | |
| Value | Lower P/E (12.8x vs 23.0x) | |
| Quality / Margins | 39.3% margin vs PENN's -12.1% | |
| Stability / Safety | Beta 0.70 vs AMZN's 1.51 | |
| Dividends | 0.8% yield, 19-year raise streak, vs CHDN's 0.5%, (2 stocks pay no dividend) | |
| Momentum (1Y) | +43.7% vs CHDN's -3.5% | |
| Efficiency (ROA) | 19.2% ROA vs PENN's -5.7%, ROIC 24.9% vs 1.8% |
CHDN vs AMZN vs MSFT vs PENN — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
CHDN vs AMZN vs MSFT vs PENN — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
MSFT leads in 3 of 6 categories
CHDN leads 1 • AMZN leads 1 • PENN leads 0 • 1 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
MSFT leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
AMZN is the larger business by revenue, generating $742.8B annually — 252.1x CHDN's $2.9B. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to PENN's -12.1%. On growth, MSFT holds the edge at +18.3% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $2.9B | $742.8B | $318.3B | $7.0B |
| EBITDAEarnings before interest/tax | $932M | $155.9B | $192.6B | -$105M |
| Net IncomeAfter-tax profit | $388M | $90.8B | $125.2B | -$843M |
| Free Cash FlowCash after capex | $734M | -$2.5B | $72.9B | -$169M |
| Gross MarginGross profit ÷ Revenue | +33.8% | +50.6% | +68.3% | +30.6% |
| Operating MarginEBIT ÷ Revenue | +23.6% | +11.5% | +46.8% | -7.9% |
| Net MarginNet income ÷ Revenue | +13.2% | +12.2% | +39.3% | -12.1% |
| FCF MarginFCF ÷ Revenue | +24.9% | -0.3% | +22.9% | -2.4% |
| Rev. Growth (YoY)Latest quarter vs prior year | +3.2% | +16.6% | +18.3% | +8.2% |
| EPS Growth (YoY)Latest quarter vs prior year | +13.7% | +74.8% | +23.4% | +37.5% |
Valuation Metrics
CHDN leads this category, winning 4 of 7 comparable metrics.
Valuation Metrics
At 16.7x trailing earnings, CHDN trades at a 56% valuation discount to AMZN's 37.8x P/E. Adjusting for growth (PEG ratio), CHDN offers better value at 0.17x vs MSFT's 1.64x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $6.2B | $2.92T | $3.13T | $2.2B |
| Enterprise ValueMkt cap + debt − cash | $11.1B | $2.98T | $3.21T | $9.9B |
| Trailing P/EPrice ÷ TTM EPS | 16.70x | 37.82x | 30.86x | -2.88x |
| Forward P/EPrice ÷ next-FY EPS est. | 12.75x | 34.77x | 25.34x | 22.95x |
| PEG RatioP/E ÷ EPS growth rate | 0.17x | 1.35x | 1.64x | — |
| EV / EBITDAEnterprise value multiple | 11.38x | 20.47x | 19.72x | 13.81x |
| Price / SalesMarket cap ÷ Revenue | 2.12x | 4.07x | 11.10x | 0.32x |
| Price / BookPrice ÷ Book value/share | 6.01x | 7.14x | 9.15x | 1.33x |
| Price / FCFMarket cap ÷ FCF | 12.51x | 378.98x | 43.66x | — |
Profitability & Efficiency
MSFT leads this category, winning 6 of 9 comparable metrics.
Profitability & Efficiency
CHDN delivers a 35.7% return on equity — every $100 of shareholder capital generates $36 in annual profit, vs $-35 for PENN. MSFT carries lower financial leverage with a 0.33x debt-to-equity ratio, signaling a more conservative balance sheet compared to CHDN's 4.92x. On the Piotroski fundamental quality scale (0–9), CHDN scores 6/9 vs PENN's 5/9, reflecting solid financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | +35.7% | +23.3% | +33.1% | -34.7% |
| ROA (TTM)Return on assets | +5.2% | +11.5% | +19.2% | -5.7% |
| ROICReturn on invested capital | +9.4% | +14.7% | +24.9% | +1.8% |
| ROCEReturn on capital employed | +11.1% | +15.3% | +29.7% | +2.0% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 6 | 6 | 5 |
| Debt / EquityFinancial leverage | 4.92x | 0.37x | 0.33x | 4.58x |
| Net DebtTotal debt minus cash | $4.9B | $66.2B | $81.9B | $7.7B |
| Cash & Equiv.Liquid assets | $289M | $86.8B | $30.2B | $687M |
| Total DebtShort + long-term debt | $5.2B | $153.0B | $112.2B | $8.4B |
| Interest CoverageEBIT ÷ Interest expense | 5.25x | 39.96x | 55.65x | -1.02x |
Total Returns (Dividends Reinvested)
AMZN leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in MSFT five years ago would be worth $17,246 today (with dividends reinvested), compared to $1,936 for PENN. Over the past 12 months, AMZN leads with a +43.7% total return vs CHDN's -3.5%. The 3-year compound annual growth rate (CAGR) favors AMZN at 36.8% vs CHDN's -14.9% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | -20.6% | +19.7% | -10.8% | +12.9% |
| 1-Year ReturnPast 12 months | -3.5% | +43.7% | -2.1% | +6.7% |
| 3-Year ReturnCumulative with dividends | -38.3% | +156.2% | +39.5% | -35.3% |
| 5-Year ReturnCumulative with dividends | -9.8% | +64.8% | +72.5% | -80.6% |
| 10-Year ReturnCumulative with dividends | +317.2% | +697.8% | +787.7% | +11.9% |
| CAGR (3Y)Annualised 3-year return | -14.9% | +36.8% | +11.7% | -13.5% |
Risk & Volatility
Evenly matched — CHDN and AMZN each lead in 1 of 2 comparable metrics.
Risk & Volatility
CHDN is the less volatile stock with a 0.70 beta — it tends to amplify market swings less than AMZN's 1.51 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs CHDN's 75.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.70x | 1.51x | 0.89x | 1.34x |
| 52-Week HighHighest price in past year | $118.46 | $278.56 | $555.45 | $20.61 |
| 52-Week LowLowest price in past year | $80.24 | $185.01 | $356.28 | $11.65 |
| % of 52W HighCurrent price vs 52-week peak | +75.0% | +97.3% | +75.8% | +81.4% |
| RSI (14)Momentum oscillator 0–100 | 47.3 | 81.1 | 54.0 | 55.1 |
| Avg Volume (50D)Average daily shares traded | 1.0M | 45.5M | 32.5M | 4.4M |
Analyst Outlook
MSFT leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: CHDN as "Buy", AMZN as "Buy", MSFT as "Buy", PENN as "Buy". Consensus price targets imply 63.0% upside for CHDN (target: $145) vs 13.1% for AMZN (target: $307). For income investors, MSFT offers the higher dividend yield at 0.77% vs CHDN's 0.49%.
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Buy | Buy |
| Price TargetConsensus 12-month target | $144.84 | $306.77 | $551.75 | $19.88 |
| # AnalystsCovering analysts | 23 | 94 | 81 | 47 |
| Dividend YieldAnnual dividend ÷ price | +0.5% | — | +0.8% | — |
| Dividend StreakConsecutive years of raises | 6 | — | 19 | — |
| Dividend / ShareAnnual DPS | $0.43 | — | $3.23 | — |
| Buyback YieldShare repurchases ÷ mkt cap | +6.9% | 0.0% | +0.6% | +15.8% |
MSFT leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). CHDN leads in 1 (Valuation Metrics). 1 tied.
CHDN vs AMZN vs MSFT vs PENN: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is CHDN or AMZN or MSFT or PENN a better buy right now?
For growth investors, Microsoft Corporation (MSFT) is the stronger pick with 14.
9% revenue growth year-over-year, versus 5. 8% for PENN Entertainment, Inc. (PENN). Churchill Downs Incorporated (CHDN) offers the better valuation at 16. 7x trailing P/E (12. 8x forward), making it the more compelling value choice. Analysts rate Churchill Downs Incorporated (CHDN) a "Buy" — based on 23 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — CHDN or AMZN or MSFT or PENN?
On trailing P/E, Churchill Downs Incorporated (CHDN) is the cheapest at 16.
7x versus Amazon. com, Inc. at 37. 8x. On forward P/E, Churchill Downs Incorporated is actually cheaper at 12. 8x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Churchill Downs Incorporated wins at 0. 13x versus Microsoft Corporation's 1. 35x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — CHDN or AMZN or MSFT or PENN?
Over the past 5 years, Microsoft Corporation (MSFT) delivered a total return of +72.
5%, compared to -80. 6% for PENN Entertainment, Inc. (PENN). Over 10 years, the gap is even starker: MSFT returned +787. 7% versus PENN's +11. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — CHDN or AMZN or MSFT or PENN?
By beta (market sensitivity over 5 years), Churchill Downs Incorporated (CHDN) is the lower-risk stock at 0.
70β versus Amazon. com, Inc. 's 1. 51β — meaning AMZN is approximately 116% more volatile than CHDN relative to the S&P 500. On balance sheet safety, Microsoft Corporation (MSFT) carries a lower debt/equity ratio of 33% versus 5% for Churchill Downs Incorporated — giving it more financial flexibility in a downturn.
05Which is growing faster — CHDN or AMZN or MSFT or PENN?
By revenue growth (latest reported year), Microsoft Corporation (MSFT) is pulling ahead at 14.
9% versus 5. 8% for PENN Entertainment, Inc. (PENN). On earnings-per-share growth, the picture is similar: Amazon. com, Inc. grew EPS 29. 7% year-over-year, compared to -184. 4% for PENN Entertainment, Inc.. Over a 3-year CAGR, CHDN leads at 17. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — CHDN or AMZN or MSFT or PENN?
Microsoft Corporation (MSFT) is the more profitable company, earning 36.
1% net margin versus -12. 1% for PENN Entertainment, Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus 3. 9% for PENN. At the gross margin level — before operating expenses — MSFT leads at 68. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is CHDN or AMZN or MSFT or PENN more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Churchill Downs Incorporated (CHDN) is the more undervalued stock at a PEG of 0. 13x versus Microsoft Corporation's 1. 35x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Churchill Downs Incorporated (CHDN) trades at 12. 8x forward P/E versus 34. 8x for Amazon. com, Inc. — 22. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for CHDN: 63. 0% to $144. 84.
08Which pays a better dividend — CHDN or AMZN or MSFT or PENN?
In this comparison, MSFT (0.
8% yield), CHDN (0. 5% yield) pay a dividend. AMZN, PENN do not pay a meaningful dividend and should not be held primarily for income.
09Is CHDN or AMZN or MSFT or PENN better for a retirement portfolio?
For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
89), 0. 8% yield, +787. 7% 10Y return). Both have compounded well over 10 years (MSFT: +787. 7%, PENN: +11. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between CHDN and AMZN and MSFT and PENN?
These companies operate in different sectors (CHDN (Consumer Cyclical) and AMZN (Consumer Cyclical) and MSFT (Technology) and PENN (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: CHDN is a small-cap deep-value stock; AMZN is a mega-cap quality compounder stock; MSFT is a mega-cap quality compounder stock; PENN is a small-cap quality compounder stock. MSFT pays a dividend while CHDN, AMZN, PENN do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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