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CHR vs GOTU vs TAL vs EDU vs PRDO
Revenue, margins, valuation, and 5-year total return — side by side.
Education & Training Services
Education & Training Services
Education & Training Services
Education & Training Services
CHR vs GOTU vs TAL vs EDU vs PRDO — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | Advertising Agencies | Education & Training Services | Education & Training Services | Education & Training Services | Education & Training Services |
| Market Cap | $364K | $760M | $771M | $8.97B | $2.16B |
| Revenue (TTM) | $311M | $5.85B | $2.66B | $4.99B | $855M |
| Net Income (TTM) | $59M | $-374M | $171M | $367M | $170M |
| Gross Margin | 72.8% | 67.5% | 54.4% | 55.1% | 51.8% |
| Operating Margin | 18.4% | -9.1% | 2.7% | 9.0% | 24.3% |
| Forward P/E | 0.1x | — | 18.1x | 16.2x | 12.0x |
| Total Debt | $9M | $492M | $333M | $804M | $105M |
| Cash & Equiv. | $242M | $1.32B | $1.77B | $1.61B | $132M |
CHR vs GOTU vs TAL vs EDU vs PRDO — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Cheer Holding, Inc. (CHR) | 100 | 0.0 | -100.0% |
| Gaotu Techedu Inc. (GOTU) | 100 | 6.3 | -93.7% |
| TAL Education Group (TAL) | 100 | 20.2 | -79.8% |
| New Oriental Educat… (EDU) | 100 | 47.0 | -53.0% |
| Perdoceo Education … (PRDO) | 100 | 211.5 | +111.5% |
Price return only. Dividends and distributions are not included.
Quick Verdict: CHR vs GOTU vs TAL vs EDU vs PRDO
Each card shows where this stock fits in a portfolio — not just who wins on paper.
CHR is the #2 pick in this set and the best alternative if sleep-well-at-night is your priority.
- Lower volatility, beta 0.62, Low D/E 2.6%, current ratio 11.53x
- Lower P/E (0.1x vs 12.0x)
- 20.8% ROA vs GOTU's -6.8%, ROIC 15.4% vs -47.8%
GOTU ranks third and is worth considering specifically for growth.
- 56.0% revenue growth vs CHR's 1.1%
TAL is the clearest fit if your priority is growth exposure.
- Rev growth 51.2%, EPS growth 24.7%, 3Y rev CAGR -20.0%
- +23.9% vs CHR's -99.2%
Among these 5 stocks, EDU doesn't own a clear edge in any measured category.
PRDO carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.
- Dividend streak 5 yrs, beta 0.48, yield 1.6%
- 5.1% 10Y total return vs EDU's 47.3%
- Beta 0.48, yield 1.6%, current ratio 5.06x
- 19.9% margin vs GOTU's -6.4%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 56.0% revenue growth vs CHR's 1.1% | |
| Value | Lower P/E (0.1x vs 12.0x) | |
| Quality / Margins | 19.9% margin vs GOTU's -6.4% | |
| Stability / Safety | Beta 0.48 vs GOTU's 0.99, lower leverage | |
| Dividends | 1.6% yield, 5-year raise streak, vs EDU's 1.1%, (3 stocks pay no dividend) | |
| Momentum (1Y) | +23.9% vs CHR's -99.2% | |
| Efficiency (ROA) | 20.8% ROA vs GOTU's -6.8%, ROIC 15.4% vs -47.8% |
CHR vs GOTU vs TAL vs EDU vs PRDO — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
CHR vs GOTU vs TAL vs EDU vs PRDO — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
PRDO leads in 4 of 6 categories
CHR leads 2 • GOTU leads 0 • TAL leads 0 • EDU leads 0
Explore the data ↓Income & Cash Flow (Last 12 Months)
PRDO leads this category, winning 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
GOTU is the larger business by revenue, generating $5.8B annually — 18.8x CHR's $311M. PRDO is the more profitable business, keeping 19.9% of every revenue dollar as net income compared to GOTU's -6.4%. On growth, TAL holds the edge at +38.7% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $311M | $5.8B | $2.7B | $5.0B | $855M |
| EBITDAEarnings before interest/tax | $63M | -$378M | $72M | $563M | $247M |
| Net IncomeAfter-tax profit | $59M | -$374M | $171M | $367M | $170M |
| Free Cash FlowCash after capex | $66M | $0 | $441M | $737M | $221M |
| Gross MarginGross profit ÷ Revenue | +72.8% | +67.5% | +54.4% | +55.1% | +51.8% |
| Operating MarginEBIT ÷ Revenue | +18.4% | -9.1% | +2.7% | +9.0% | +24.3% |
| Net MarginNet income ÷ Revenue | +19.0% | -6.4% | +6.5% | +7.4% | +19.9% |
| FCF MarginFCF ÷ Revenue | +21.2% | +1.7% | +16.6% | +14.8% | +25.8% |
| Rev. Growth (YoY)Latest quarter vs prior year | +5.4% | +32.9% | +38.7% | +6.1% | +4.1% |
| EPS Growth (YoY)Latest quarter vs prior year | +5.1% | +66.7% | -21.4% | 0.0% | +30.8% |
Valuation Metrics
CHR leads this category, winning 3 of 6 comparable metrics.
Valuation Metrics
At 0.1x trailing earnings, CHR trades at a 100% valuation discount to EDU's 24.5x P/E. On an enterprise value basis, PRDO's 9.0x EV/EBITDA is more attractive than EDU's 15.3x.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $364,130 | $760M | $771M | $9.0B | $2.2B |
| Enterprise ValueMkt cap + debt − cash | -$232M | $638M | -$667M | $8.2B | $2.1B |
| Trailing P/EPrice ÷ TTM EPS | 0.08x | -4.86x | 9.05x | 24.50x | 14.23x |
| Forward P/EPrice ÷ next-FY EPS est. | — | — | 18.12x | 16.25x | 12.04x |
| PEG RatioP/E ÷ EPS growth rate | — | — | — | — | 2.09x |
| EV / EBITDAEnterprise value multiple | -6.98x | — | -16.38x | 15.25x | 8.97x |
| Price / SalesMarket cap ÷ Revenue | 0.00x | 1.12x | 0.34x | 1.83x | 2.55x |
| Price / BookPrice ÷ Book value/share | 0.01x | 2.67x | 0.20x | 2.31x | 2.34x |
| Price / FCFMarket cap ÷ FCF | 0.02x | 64.81x | 2.70x | 14.07x | 9.97x |
Profitability & Efficiency
CHR leads this category, winning 5 of 9 comparable metrics.
Profitability & Efficiency
CHR delivers a 24.3% return on equity — every $100 of shareholder capital generates $24 in annual profit, vs $-22 for GOTU. CHR carries lower financial leverage with a 0.03x debt-to-equity ratio, signaling a more conservative balance sheet compared to GOTU's 0.25x. On the Piotroski fundamental quality scale (0–9), EDU scores 7/9 vs GOTU's 4/9, reflecting strong financial health.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | +24.3% | -21.8% | +4.7% | +9.1% | +17.2% |
| ROA (TTM)Return on assets | +20.8% | -6.8% | +3.1% | +4.8% | +13.2% |
| ROICReturn on invested capital | +15.4% | -47.8% | -0.3% | +9.9% | +15.3% |
| ROCEReturn on capital employed | +7.8% | -39.9% | -0.2% | +9.5% | +17.5% |
| Piotroski ScoreFundamental quality 0–9 | 4 | 4 | 5 | 7 | 7 |
| Debt / EquityFinancial leverage | 0.03x | 0.25x | 0.09x | 0.20x | 0.11x |
| Net DebtTotal debt minus cash | -$233M | -$829M | -$1.6B | -$809M | -$27M |
| Cash & Equiv.Liquid assets | $242M | $1.3B | $1.8B | $1.6B | $132M |
| Total DebtShort + long-term debt | $9M | $492M | $333M | $804M | $105M |
| Interest CoverageEBIT ÷ Interest expense | 942.39x | — | — | 1570.90x | 50.21x |
Total Returns (Dividends Reinvested)
PRDO leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in PRDO five years ago would be worth $29,850 today (with dividends reinvested), compared to $3 for CHR. Over the past 12 months, TAL leads with a +23.9% total return vs CHR's -99.2%. The 3-year compound annual growth rate (CAGR) favors PRDO at 43.5% vs CHR's -87.8% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | -57.8% | -19.3% | -0.8% | -2.5% | +18.9% |
| 1-Year ReturnPast 12 months | -99.2% | -39.4% | +23.9% | +19.4% | +15.4% |
| 3-Year ReturnCumulative with dividends | -99.8% | -32.3% | +103.2% | +37.2% | +195.8% |
| 5-Year ReturnCumulative with dividends | -100.0% | -92.4% | -79.7% | -61.5% | +198.5% |
| 10-Year ReturnCumulative with dividends | -100.0% | -81.2% | +27.3% | +47.3% | +505.6% |
| CAGR (3Y)Annualised 3-year return | -87.8% | -12.2% | +26.7% | +11.1% | +43.5% |
Risk & Volatility
PRDO leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
PRDO is the less volatile stock with a 0.48 beta — it tends to amplify market swings less than GOTU's 0.99 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. PRDO currently trades 89.5% from its 52-week high vs CHR's 0.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.62x | 0.99x | 0.96x | 0.82x | 0.48x |
| 52-Week HighHighest price in past year | $313.50 | $4.56 | $13.37 | $64.97 | $38.50 |
| 52-Week LowLowest price in past year | $1.25 | $1.84 | $9.04 | $41.62 | $26.66 |
| % of 52W HighCurrent price vs 52-week peak | +0.6% | +43.2% | +85.3% | +86.7% | +89.5% |
| RSI (14)Momentum oscillator 0–100 | 41.8 | 52.7 | 52.3 | 54.8 | 46.2 |
| Avg Volume (50D)Average daily shares traded | 40K | 395K | 3.3M | 689K | 584K |
Analyst Outlook
PRDO leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: GOTU as "Hold", TAL as "Hold", EDU as "Buy", PRDO as "Hold". Consensus price targets imply 57.9% upside for TAL (target: $18) vs -12.9% for PRDO (target: $30). For income investors, PRDO offers the higher dividend yield at 1.62% vs EDU's 1.08%.
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Hold | Hold | Buy | Hold |
| Price TargetConsensus 12-month target | — | $2.94 | $18.00 | $68.00 | $30.00 |
| # AnalystsCovering analysts | — | 10 | 28 | 24 | 9 |
| Dividend YieldAnnual dividend ÷ price | — | — | — | +1.1% | +1.6% |
| Dividend StreakConsecutive years of raises | — | — | 0 | 5 | 5 |
| Dividend / ShareAnnual DPS | — | — | — | $0.61 | $0.56 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +4.0% | +1.7% | +5.0% | +5.6% |
PRDO leads in 4 of 6 categories (Income & Cash Flow, Total Returns). CHR leads in 2 (Valuation Metrics, Profitability & Efficiency).
CHR vs GOTU vs TAL vs EDU vs PRDO: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is CHR or GOTU or TAL or EDU or PRDO a better buy right now?
For growth investors, Gaotu Techedu Inc.
(GOTU) is the stronger pick with 56. 0% revenue growth year-over-year, versus 1. 1% for Cheer Holding, Inc. (CHR). Cheer Holding, Inc. (CHR) offers the better valuation at 0. 1x trailing P/E, making it the more compelling value choice. Analysts rate New Oriental Education & Technology Group Inc. (EDU) a "Buy" — based on 24 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — CHR or GOTU or TAL or EDU or PRDO?
On trailing P/E, Cheer Holding, Inc.
(CHR) is the cheapest at 0. 1x versus New Oriental Education & Technology Group Inc. at 24. 5x. On forward P/E, Perdoceo Education Corporation is actually cheaper at 12. 0x — notably different from the trailing picture, reflecting expected earnings growth.
03Which is the better long-term investment — CHR or GOTU or TAL or EDU or PRDO?
Over the past 5 years, Perdoceo Education Corporation (PRDO) delivered a total return of +198.
5%, compared to -100. 0% for Cheer Holding, Inc. (CHR). Over 10 years, the gap is even starker: PRDO returned +505. 6% versus CHR's -100. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — CHR or GOTU or TAL or EDU or PRDO?
By beta (market sensitivity over 5 years), Perdoceo Education Corporation (PRDO) is the lower-risk stock at 0.
48β versus Gaotu Techedu Inc. 's 0. 99β — meaning GOTU is approximately 104% more volatile than PRDO relative to the S&P 500. On balance sheet safety, Cheer Holding, Inc. (CHR) carries a lower debt/equity ratio of 3% versus 25% for Gaotu Techedu Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — CHR or GOTU or TAL or EDU or PRDO?
By revenue growth (latest reported year), Gaotu Techedu Inc.
(GOTU) is pulling ahead at 56. 0% versus 1. 1% for Cheer Holding, Inc. (CHR). On earnings-per-share growth, the picture is similar: TAL Education Group grew EPS 24. 7% year-over-year, compared to -145. 0% for Gaotu Techedu Inc.. Over a 3-year CAGR, EDU leads at 16. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — CHR or GOTU or TAL or EDU or PRDO?
Perdoceo Education Corporation (PRDO) is the more profitable company, earning 18.
9% net margin versus -23. 0% for Gaotu Techedu Inc. — meaning it keeps 18. 9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: PRDO leads at 23. 2% versus -26. 0% for GOTU. At the gross margin level — before operating expenses — PRDO leads at 71. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is CHR or GOTU or TAL or EDU or PRDO more undervalued right now?
On forward earnings alone, Perdoceo Education Corporation (PRDO) trades at 12.
0x forward P/E versus 18. 1x for TAL Education Group — 6. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for TAL: 57. 9% to $18. 00.
08Which pays a better dividend — CHR or GOTU or TAL or EDU or PRDO?
In this comparison, PRDO (1.
6% yield), EDU (1. 1% yield) pay a dividend. CHR, GOTU, TAL do not pay a meaningful dividend and should not be held primarily for income.
09Is CHR or GOTU or TAL or EDU or PRDO better for a retirement portfolio?
For long-horizon retirement investors, Perdoceo Education Corporation (PRDO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
48), 1. 6% yield, +505. 6% 10Y return). Both have compounded well over 10 years (PRDO: +505. 6%, GOTU: -81. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between CHR and GOTU and TAL and EDU and PRDO?
These companies operate in different sectors (CHR (Communication Services) and GOTU (Consumer Defensive) and TAL (Consumer Defensive) and EDU (Consumer Defensive) and PRDO (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: CHR is a small-cap deep-value stock; GOTU is a small-cap high-growth stock; TAL is a small-cap high-growth stock; EDU is a small-cap quality compounder stock; PRDO is a small-cap high-growth stock. EDU, PRDO pay a dividend while CHR, GOTU, TAL do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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