Insurance - Life
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5 / 10Stock Comparison
CNO vs GL vs FG vs CRBG vs PFG
Revenue, margins, valuation, and 5-year total return — side by side.
Insurance - Life
Insurance - Life
Asset Management
Insurance - Diversified
CNO vs GL vs FG vs CRBG vs PFG — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | Insurance - Life | Insurance - Life | Insurance - Life | Asset Management | Insurance - Diversified |
| Market Cap | $4.30B | $11.96B | $3.67B | $12.54B | $21.67B |
| Revenue (TTM) | $4.49B | $6.00B | $5.86B | $2.89B | $15.63B |
| Net Income (TTM) | $222M | $1.16B | $530M | $245M | $1.19B |
| Gross Margin | 40.2% | 33.4% | 21.0% | 80.9% | 45.2% |
| Operating Margin | 6.3% | 24.4% | 6.0% | -18.7% | 9.1% |
| Forward P/E | 10.5x | 9.8x | 6.6x | 5.6x | 10.7x |
| Total Debt | $4.05B | $2.63B | $2.24B | $10.91B | $4.20B |
| Cash & Equiv. | $956M | $145M | $1.49B | $447M | $4.43B |
CNO vs GL vs FG vs CRBG vs PFG — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Nov 22 | May 26 | Return |
|---|---|---|---|
| CNO Financial Group… (CNO) | 100 | 195.5 | +95.5% |
| Globe Life Inc. (GL) | 100 | 127.1 | +27.1% |
| F&G Annuities & Lif… (FG) | 100 | 117.8 | +17.8% |
| Corebridge Financia… (CRBG) | 100 | 123.4 | +23.4% |
| Principal Financial… (PFG) | 100 | 111.5 | +11.5% |
Price return only. Dividends and distributions are not included.
Quick Verdict: CNO vs GL vs FG vs CRBG vs PFG
Each card shows where this stock fits in a portfolio — not just who wins on paper.
CNO lags the leaders in this set but could rank higher in a more targeted comparison.
GL carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.
- Dividend streak 23 yrs, beta 0.48, yield 0.7%
- Lower volatility, beta 0.48, Low D/E 43.9%, current ratio 9.66x
- PEG 0.63 vs PFG's 13.78
- Beta 0.48, yield 0.7%, current ratio 9.66x
FG is the clearest fit if your priority is growth exposure.
- Rev growth 5.7%, EPS growth -61.5%, 3Y rev CAGR 36.8%
CRBG is the #2 pick in this set and the best alternative if growth is your priority.
- 7.9% NII/revenue growth vs PFG's -3.1%
PFG ranks third and is worth considering specifically for long-term compounding.
- 195.8% 10Y total return vs CNO's 171.6%
- +33.0% vs FG's -22.0%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 7.9% NII/revenue growth vs PFG's -3.1% | |
| Value | Lower P/E (9.8x vs 10.7x), PEG 0.63 vs 13.78 | |
| Quality / Margins | 19.4% margin vs CRBG's -12.7% | |
| Stability / Safety | Beta 0.48 vs CRBG's 1.47, lower leverage | |
| Dividends | 0.7% yield, 23-year raise streak, vs FG's 3.8% | |
| Momentum (1Y) | +33.0% vs FG's -22.0% | |
| Efficiency (ROA) | 3.8% ROA vs CRBG's 0.1%, ROIC 13.4% vs -1.6% |
CNO vs GL vs FG vs CRBG vs PFG — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
CNO vs GL vs FG vs CRBG vs PFG — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
FG leads in 2 of 6 categories
GL leads 1 • CNO leads 0 • CRBG leads 0 • PFG leads 0 • 3 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
FG leads this category, winning 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
PFG is the larger business by revenue, generating $15.6B annually — 5.4x CRBG's $2.9B. GL is the more profitable business, keeping 19.4% of every revenue dollar as net income compared to CRBG's -12.7%. On growth, FG holds the edge at +39.0% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $4.5B | $6.0B | $5.9B | $2.9B | $15.6B |
| EBITDAEarnings before interest/tax | $573M | $1.6B | $1.4B | $1.0B | $1.4B |
| Net IncomeAfter-tax profit | $222M | $1.2B | $530M | $245M | $1.2B |
| Free Cash FlowCash after capex | $676M | $1.3B | $4.8B | $1.6B | $4.4B |
| Gross MarginGross profit ÷ Revenue | +40.2% | +33.4% | +21.0% | +80.9% | +45.2% |
| Operating MarginEBIT ÷ Revenue | +6.3% | +24.4% | +6.0% | -18.7% | +9.1% |
| Net MarginNet income ÷ Revenue | +4.9% | +19.4% | +9.0% | -12.7% | +7.6% |
| FCF MarginFCF ÷ Revenue | +15.1% | +20.9% | +82.3% | +70.0% | +28.4% |
| Rev. Growth (YoY)Latest quarter vs prior year | +4.2% | +3.9% | +39.0% | — | -3.7% |
| EPS Growth (YoY)Latest quarter vs prior year | -39.2% | +9.3% | +9.9% | +90.8% | -40.8% |
Valuation Metrics
FG leads this category, winning 4 of 7 comparable metrics.
Valuation Metrics
At 10.8x trailing earnings, GL trades at a 44% valuation discount to CNO's 19.5x P/E. Adjusting for growth (PEG ratio), GL offers better value at 0.70x vs PFG's 13.78x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $4.3B | $12.0B | $3.7B | $12.5B | $21.7B |
| Enterprise ValueMkt cap + debt − cash | $7.4B | $14.4B | $4.4B | $23.0B | $21.4B |
| Trailing P/EPrice ÷ TTM EPS | 19.53x | 10.84x | 14.41x | -40.37x | 19.05x |
| Forward P/EPrice ÷ next-FY EPS est. | 10.45x | 9.81x | 6.60x | 5.59x | 10.75x |
| PEG RatioP/E ÷ EPS growth rate | 8.97x | 0.70x | — | — | 13.78x |
| EV / EBITDAEnterprise value multiple | 14.11x | 9.07x | 4.48x | 1533.08x | 12.86x |
| Price / SalesMarket cap ÷ Revenue | 0.96x | 1.99x | 0.64x | 4.34x | 1.39x |
| Price / BookPrice ÷ Book value/share | 1.70x | 2.06x | 0.73x | 1.06x | 1.82x |
| Price / FCFMarket cap ÷ FCF | 6.37x | 9.54x | 0.79x | 6.20x | 4.88x |
Profitability & Efficiency
GL leads this category, winning 5 of 9 comparable metrics.
Profitability & Efficiency
GL delivers a 20.6% return on equity — every $100 of shareholder capital generates $21 in annual profit, vs $2 for CRBG. PFG carries lower financial leverage with a 0.34x debt-to-equity ratio, signaling a more conservative balance sheet compared to CNO's 1.54x. On the Piotroski fundamental quality scale (0–9), GL scores 8/9 vs FG's 5/9, reflecting strong financial health.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | +8.6% | +20.6% | +11.1% | +1.8% | +9.9% |
| ROA (TTM)Return on assets | +0.6% | +3.8% | +0.5% | +0.1% | +0.4% |
| ROICReturn on invested capital | +4.0% | +13.4% | +5.0% | -1.6% | +9.0% |
| ROCEReturn on capital employed | +1.5% | +5.2% | +0.4% | -0.1% | +0.4% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 8 | 5 | 6 | 6 |
| Debt / EquityFinancial leverage | 1.54x | 0.44x | 0.45x | 0.78x | 0.34x |
| Net DebtTotal debt minus cash | $3.1B | $2.5B | $751M | $10.5B | -$227M |
| Cash & Equiv.Liquid assets | $956M | $145M | $1.5B | $447M | $4.4B |
| Total DebtShort + long-term debt | $4.1B | $2.6B | $2.2B | $10.9B | $4.2B |
| Interest CoverageEBIT ÷ Interest expense | 2.23x | 11.27x | 2.87x | 1.79x | 644.64x |
Total Returns (Dividends Reinvested)
Evenly matched — CNO and PFG each lead in 3 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in CNO five years ago would be worth $18,192 today (with dividends reinvested), compared to $14,826 for GL. Over the past 12 months, PFG leads with a +33.0% total return vs FG's -22.0%. The 3-year compound annual growth rate (CAGR) favors CNO at 30.2% vs GL's 12.8% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | +9.2% | +10.6% | -9.0% | -8.8% | +12.8% |
| 1-Year ReturnPast 12 months | +23.5% | +27.0% | -22.0% | -9.4% | +33.0% |
| 3-Year ReturnCumulative with dividends | +120.6% | +43.6% | +77.6% | +91.6% | +52.3% |
| 5-Year ReturnCumulative with dividends | +81.9% | +48.3% | +78.6% | +57.9% | +70.7% |
| 10-Year ReturnCumulative with dividends | +171.6% | +175.7% | +78.6% | +57.9% | +195.8% |
| CAGR (3Y)Annualised 3-year return | +30.2% | +12.8% | +21.1% | +24.2% | +15.0% |
Risk & Volatility
Evenly matched — CNO and GL each lead in 1 of 2 comparable metrics.
Risk & Volatility
GL is the less volatile stock with a 0.48 beta — it tends to amplify market swings less than CRBG's 1.47 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. CNO currently trades 99.1% from its 52-week high vs FG's 73.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.80x | 0.48x | 1.02x | 1.47x | 1.00x |
| 52-Week HighHighest price in past year | $46.33 | $156.69 | $36.70 | $36.57 | $103.00 |
| 52-Week LowLowest price in past year | $35.24 | $116.73 | $20.57 | $22.19 | $75.00 |
| % of 52W HighCurrent price vs 52-week peak | +99.1% | +97.3% | +73.8% | +75.1% | +97.1% |
| RSI (14)Momentum oscillator 0–100 | 73.0 | 67.2 | 71.6 | 63.5 | 69.4 |
| Avg Volume (50D)Average daily shares traded | 561K | 450K | 591K | 5.5M | 1.5M |
Analyst Outlook
Evenly matched — GL and FG each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: CNO as "Hold", GL as "Hold", FG as "Hold", CRBG as "Buy", PFG as "Hold". Consensus price targets imply 23.2% upside for CRBG (target: $34) vs -5.5% for PFG (target: $95). For income investors, FG offers the higher dividend yield at 3.83% vs GL's 0.70%.
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Hold | Hold | Buy | Hold |
| Price TargetConsensus 12-month target | $46.67 | $171.25 | $31.00 | $33.83 | $94.50 |
| # AnalystsCovering analysts | 17 | 28 | 9 | 18 | 25 |
| Dividend YieldAnnual dividend ÷ price | +1.5% | +0.7% | +3.8% | +3.5% | +3.0% |
| Dividend StreakConsecutive years of raises | 13 | 23 | 4 | 1 | 17 |
| Dividend / ShareAnnual DPS | $0.68 | $1.06 | $1.04 | $0.95 | $3.03 |
| Buyback YieldShare repurchases ÷ mkt cap | +7.7% | +7.4% | +0.3% | +16.9% | +4.2% |
FG leads in 2 of 6 categories (Income & Cash Flow, Valuation Metrics). GL leads in 1 (Profitability & Efficiency). 3 tied.
CNO vs GL vs FG vs CRBG vs PFG: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is CNO or GL or FG or CRBG or PFG a better buy right now?
For growth investors, Corebridge Financial, Inc.
(CRBG) is the stronger pick with 7. 9% revenue growth year-over-year, versus -3. 1% for Principal Financial Group, Inc. (PFG). Globe Life Inc. (GL) offers the better valuation at 10. 8x trailing P/E (9. 8x forward), making it the more compelling value choice. Analysts rate Corebridge Financial, Inc. (CRBG) a "Buy" — based on 18 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — CNO or GL or FG or CRBG or PFG?
On trailing P/E, Globe Life Inc.
(GL) is the cheapest at 10. 8x versus CNO Financial Group, Inc. at 19. 5x. On forward P/E, Corebridge Financial, Inc. is actually cheaper at 5. 6x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Globe Life Inc. wins at 0. 63x versus Principal Financial Group, Inc. 's 13. 78x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — CNO or GL or FG or CRBG or PFG?
Over the past 5 years, CNO Financial Group, Inc.
(CNO) delivered a total return of +81. 9%, compared to +48. 3% for Globe Life Inc. (GL). Over 10 years, the gap is even starker: PFG returned +195. 8% versus CRBG's +57. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — CNO or GL or FG or CRBG or PFG?
By beta (market sensitivity over 5 years), Globe Life Inc.
(GL) is the lower-risk stock at 0. 48β versus Corebridge Financial, Inc. 's 1. 47β — meaning CRBG is approximately 206% more volatile than GL relative to the S&P 500. On balance sheet safety, Principal Financial Group, Inc. (PFG) carries a lower debt/equity ratio of 34% versus 154% for CNO Financial Group, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — CNO or GL or FG or CRBG or PFG?
By revenue growth (latest reported year), Corebridge Financial, Inc.
(CRBG) is pulling ahead at 7. 9% versus -3. 1% for Principal Financial Group, Inc. (PFG). On earnings-per-share growth, the picture is similar: Globe Life Inc. grew EPS 17. 8% year-over-year, compared to -118. 3% for Corebridge Financial, Inc.. Over a 3-year CAGR, FG leads at 36. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — CNO or GL or FG or CRBG or PFG?
Globe Life Inc.
(GL) is the more profitable company, earning 19. 4% net margin versus -12. 7% for Corebridge Financial, Inc. — meaning it keeps 19. 4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: GL leads at 24. 4% versus -18. 7% for CRBG. At the gross margin level — before operating expenses — CRBG leads at 80. 9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is CNO or GL or FG or CRBG or PFG more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Globe Life Inc. (GL) is the more undervalued stock at a PEG of 0. 63x versus Principal Financial Group, Inc. 's 13. 78x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Corebridge Financial, Inc. (CRBG) trades at 5. 6x forward P/E versus 10. 7x for Principal Financial Group, Inc. — 5. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for CRBG: 23. 2% to $33. 83.
08Which pays a better dividend — CNO or GL or FG or CRBG or PFG?
All stocks in this comparison pay dividends.
F&G Annuities & Life, Inc. (FG) offers the highest yield at 3. 8%, versus 0. 7% for Globe Life Inc. (GL).
09Is CNO or GL or FG or CRBG or PFG better for a retirement portfolio?
For long-horizon retirement investors, Globe Life Inc.
(GL) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 48), 0. 7% yield, +175. 7% 10Y return). Both have compounded well over 10 years (GL: +175. 7%, CRBG: +57. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between CNO and GL and FG and CRBG and PFG?
Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: CNO is a small-cap quality compounder stock; GL is a mid-cap deep-value stock; FG is a small-cap deep-value stock; CRBG is a mid-cap income-oriented stock; PFG is a mid-cap income-oriented stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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