COKE vs FIZZ vs PEP vs CELH

For growth investors, Celsius Holdings, Inc.

(CELH) is the stronger pick with 85. 5% revenue growth year-over-year, versus 0. 8% for National Beverage Corp. (FIZZ). National Beverage Corp. (FIZZ) offers the better valuation at 17. 7x trailing P/E (17. 6x forward), making it the more compelling value choice. Analysts rate Celsius Holdings, Inc. (CELH) a "Buy" — based on 22 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, National Beverage Corp.

(FIZZ) is the cheapest at 17. 7x versus Celsius Holdings, Inc. at 137. 0x. On forward P/E, National Beverage Corp. is actually cheaper at 17. 6x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Celsius Holdings, Inc. wins at 0. 46x versus PepsiCo, Inc. 's 5. 53x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

Over the past 5 years, Coca-Cola Consolidated, Inc.

(COKE) delivered a total return of +530. 9%, compared to -13. 2% for National Beverage Corp. (FIZZ). Over 10 years, the gap is even starker: CELH returned +41. 3% versus FIZZ's +82. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), PepsiCo, Inc.

(PEP) is the lower-risk stock at 0. 03β versus Celsius Holdings, Inc. 's 1. 29β — meaning CELH is approximately 3965% more volatile than PEP relative to the S&P 500. On balance sheet safety, National Beverage Corp. (FIZZ) carries a lower debt/equity ratio of 16% versus 2% for PepsiCo, Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), Celsius Holdings, Inc.

(CELH) is pulling ahead at 85. 5% versus 0. 8% for National Beverage Corp. (FIZZ). On earnings-per-share growth, the picture is similar: National Beverage Corp. grew EPS 5. 3% year-over-year, compared to -44. 4% for Celsius Holdings, Inc.. Over a 3-year CAGR, CELH leads at 56. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

National Beverage Corp.

(FIZZ) is the more profitable company, earning 15. 6% net margin versus 4. 3% for Celsius Holdings, Inc. — meaning it keeps 15. 6% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: FIZZ leads at 19. 6% versus 12. 2% for PEP. At the gross margin level — before operating expenses — PEP leads at 54. 1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Celsius Holdings, Inc. (CELH) is the more undervalued stock at a PEG of 0. 46x versus PepsiCo, Inc. 's 5. 53x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, National Beverage Corp. (FIZZ) trades at 17. 6x forward P/E versus 21. 3x for Celsius Holdings, Inc. — 3. 8x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for CELH: 72. 2% to $59. 00.

All stocks in this comparison pay dividends.

National Beverage Corp. (FIZZ) offers the highest yield at 9. 2%, versus 0. 5% for Celsius Holdings, Inc. (CELH).

For long-horizon retirement investors, Coca-Cola Consolidated, Inc.

(COKE) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 18), 0. 6% yield, +1005% 10Y return). Both have compounded well over 10 years (COKE: +1005%, CELH: +41. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: COKE is a mid-cap quality compounder stock; FIZZ is a small-cap deep-value stock; PEP is a large-cap income-oriented stock; CELH is a small-cap high-growth stock. COKE, FIZZ, PEP pay a dividend while CELH does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.