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CPNG vs AMZN vs SE vs JD vs MELI

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
CPNG
Coupang, Inc.

Specialty Retail

Consumer CyclicalNYSE • KR
Market Cap$30.91B
5Y Perf.-65.1%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+75.3%
SE
Sea Limited

Specialty Retail

Consumer CyclicalNYSE • SG
Market Cap$53.62B
5Y Perf.-60.3%
JD
JD.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • CN
Market Cap$46.46B
5Y Perf.-64.2%
MELI
MercadoLibre, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • UY
Market Cap$94.80B
5Y Perf.+27.0%

CPNG vs AMZN vs SE vs JD vs MELI — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
CPNG logoCPNG
AMZN logoAMZN
SE logoSE
JD logoJD
MELI logoMELI
IndustrySpecialty RetailSpecialty RetailSpecialty RetailSpecialty RetailSpecialty Retail
Market Cap$30.91B$2.92T$53.62B$46.46B$94.80B
Revenue (TTM)$28.65B$742.78B$21.04B$1.30T$28.89B
Net Income (TTM)$-165M$90.80B$1.43B$32.20B$2.00B
Gross Margin12.7%50.6%44.9%12.7%44.5%
Operating Margin0.3%11.5%8.2%1.3%11.1%
Forward P/E292.4x34.8x25.1x1.4x39.2x
Total Debt$4.63B$152.99B$4.12B$89.77B$11.39B
Cash & Equiv.$6.32B$86.81B$2.41B$108.35B$3.67B

CPNG vs AMZN vs SE vs JD vs MELILong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

CPNG
AMZN
SE
JD
MELI
StockMar 21May 26Return
Coupang, Inc. (CPNG)10034.9-65.1%
Amazon.com, Inc. (AMZN)100175.3+75.3%
Sea Limited (SE)10039.7-60.3%
JD.com, Inc. (JD)10035.8-64.2%
MercadoLibre, Inc. (MELI)100127.0+27.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: CPNG vs AMZN vs SE vs JD vs MELI

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: AMZN and JD are tied at the top with 3 categories each (5-stock set) — the right choice depends on your priorities. JD.com, Inc. is the stronger pick specifically for valuation and capital efficiency and capital preservation and lower volatility. MELI also leads in specific categories worth noting. As sector peers, any of these can serve as alternatives in the same allocation.
CPNG
Coupang, Inc.
The Consumer Cyclical Pick

CPNG lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer cyclical exposure
AMZN
Amazon.com, Inc.
The Quality Compounder

AMZN carries the broadest edge in this set and is the clearest fit for quality and momentum.

  • 12.2% margin vs CPNG's -0.6%
  • +43.7% vs SE's -37.8%
  • 11.5% ROA vs CPNG's -0.9%, ROIC 14.7% vs 14.5%
Best for: quality and momentum
SE
Sea Limited
The Growth Play

SE is the clearest fit if your priority is growth exposure.

  • Rev growth 28.8%, EPS growth 192.0%, 3Y rev CAGR 19.1%
Best for: growth exposure
JD
JD.com, Inc.
The Income Pick

JD is the #2 pick in this set and the best alternative if income & stability and sleep-well-at-night is your priority.

  • Dividend streak 1 yrs, beta 1.06, yield 2.6%
  • Lower volatility, beta 1.06, Low D/E 28.7%, current ratio 1.29x
  • PEG 0.05 vs AMZN's 1.24
  • Beta 1.06, yield 2.6%, current ratio 1.29x
Best for: income & stability and sleep-well-at-night
MELI
MercadoLibre, Inc.
The Long-Run Compounder

MELI ranks third and is worth considering specifically for long-term compounding.

  • 13.7% 10Y total return vs AMZN's 7.0%
  • 39.1% revenue growth vs JD's 6.8%
Best for: long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthMELI logoMELI39.1% revenue growth vs JD's 6.8%
ValueJD logoJDLower P/E (1.4x vs 39.2x)
Quality / MarginsAMZN logoAMZN12.2% margin vs CPNG's -0.6%
Stability / SafetyJD logoJDBeta 1.06 vs AMZN's 1.51, lower leverage
DividendsJD logoJD2.6% yield; 1-year raise streak; the other 4 pay no meaningful dividend
Momentum (1Y)AMZN logoAMZN+43.7% vs SE's -37.8%
Efficiency (ROA)AMZN logoAMZN11.5% ROA vs CPNG's -0.9%, ROIC 14.7% vs 14.5%

CPNG vs AMZN vs SE vs JD vs MELI — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

CPNGCoupang, Inc.
FY 2025
Product
76.2%$26.3B
Third-Party Merchant Services
20.6%$7.1B
Service, Other
3.2%$1.1B
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
SESea Limited
FY 2024
Service
90.7%$15.3B
Product
9.3%$1.6B
JDJD.com, Inc.
FY 2024
Electronics And Home Appliance Products
48.8%$565.0B
General Merchandise Products
31.3%$363.0B
Logistics And Other Services
12.1%$140.7B
online marketplace and marketing services
7.8%$90.1B
MELIMercadoLibre, Inc.
FY 2025
Service
87.5%$25.3B
Product
12.5%$3.6B

CPNG vs AMZN vs SE vs JD vs MELI — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLAMZNLAGGINGMELI

Income & Cash Flow (Last 12 Months)

AMZN leads this category, winning 3 of 6 comparable metrics.

JD is the larger business by revenue, generating $1.30T annually — 62.0x SE's $21.0B. AMZN is the more profitable business, keeping 12.2% of every revenue dollar as net income compared to CPNG's -0.6%. On growth, MELI holds the edge at +44.6% YoY revenue growth, suggesting stronger near-term business momentum.

MetricCPNG logoCPNGCoupang, Inc.AMZN logoAMZNAmazon.com, Inc.SE logoSESea LimitedJD logoJDJD.com, Inc.MELI logoMELIMercadoLibre, Inc.
RevenueTrailing 12 months$28.7B$742.8B$21.0B$1.30T$28.9B
EBITDAEarnings before interest/tax-$45M$155.9B$2.0B$23.8B$4.0B
Net IncomeAfter-tax profit-$165M$90.8B$1.4B$32.2B$2.0B
Free Cash FlowCash after capex$279M-$2.5B$3.9B$9.1B$10.1B
Gross MarginGross profit ÷ Revenue+12.7%+50.6%+44.9%+12.7%+44.5%
Operating MarginEBIT ÷ Revenue+0.3%+11.5%+8.2%+1.3%+11.1%
Net MarginNet income ÷ Revenue-0.6%+12.2%+6.8%+2.5%+6.9%
FCF MarginFCF ÷ Revenue+1.0%-0.3%+18.5%+0.7%+35.0%
Rev. Growth (YoY)Latest quarter vs prior year-74.4%+16.6%+38.3%+14.9%+44.6%
EPS Growth (YoY)Latest quarter vs prior year-3.5%+74.8%+126.9%-56.3%-12.5%
AMZN leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

JD leads this category, winning 7 of 7 comparable metrics.

At 7.6x trailing earnings, JD trades at a 95% valuation discount to CPNG's 156.5x P/E. Adjusting for growth (PEG ratio), JD offers better value at 0.29x vs AMZN's 1.35x — a lower PEG means you pay less per unit of expected earnings growth.

MetricCPNG logoCPNGCoupang, Inc.AMZN logoAMZNAmazon.com, Inc.SE logoSESea LimitedJD logoJDJD.com, Inc.MELI logoMELIMercadoLibre, Inc.
Market CapShares × price$30.9B$2.92T$53.6B$46.5B$94.8B
Enterprise ValueMkt cap + debt − cash$29.2B$2.98T$55.3B$43.7B$102.5B
Trailing P/EPrice ÷ TTM EPS156.55x37.82x121.47x7.64x47.47x
Forward P/EPrice ÷ next-FY EPS est.292.36x34.77x25.06x1.43x39.21x
PEG RatioP/E ÷ EPS growth rate1.35x0.29x
EV / EBITDAEnterprise value multiple42.79x20.47x52.61x6.40x27.18x
Price / SalesMarket cap ÷ Revenue0.90x4.07x3.19x0.27x3.28x
Price / BookPrice ÷ Book value/share6.91x7.14x6.32x1.01x14.05x
Price / FCFMarket cap ÷ FCF59.22x378.98x18.14x7.14x8.80x
JD leads this category, winning 7 of 7 comparable metrics.

Profitability & Efficiency

Evenly matched — SE and MELI each lead in 3 of 9 comparable metrics.

MELI delivers a 33.7% return on equity — every $100 of shareholder capital generates $34 in annual profit, vs $-4 for CPNG. JD carries lower financial leverage with a 0.29x debt-to-equity ratio, signaling a more conservative balance sheet compared to MELI's 1.69x. On the Piotroski fundamental quality scale (0–9), SE scores 7/9 vs MELI's 5/9, reflecting strong financial health.

MetricCPNG logoCPNGCoupang, Inc.AMZN logoAMZNAmazon.com, Inc.SE logoSESea LimitedJD logoJDJD.com, Inc.MELI logoMELIMercadoLibre, Inc.
ROE (TTM)Return on equity-3.7%+23.3%+15.2%+10.5%+33.7%
ROA (TTM)Return on assets-0.9%+11.5%+5.8%+4.6%+5.7%
ROICReturn on invested capital+14.5%+14.7%+5.4%+9.9%+20.8%
ROCEReturn on capital employed+5.9%+15.3%+6.0%+10.2%+28.3%
Piotroski ScoreFundamental quality 0–956765
Debt / EquityFinancial leverage1.00x0.37x0.49x0.29x1.69x
Net DebtTotal debt minus cash-$1.7B$66.2B$1.7B-$18.6B$7.7B
Cash & Equiv.Liquid assets$6.3B$86.8B$2.4B$108.3B$3.7B
Total DebtShort + long-term debt$4.6B$153.0B$4.1B$89.8B$11.4B
Interest CoverageEBIT ÷ Interest expense8.88x39.96x49.70x12.85x17.53x
Evenly matched — SE and MELI each lead in 3 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

AMZN leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in AMZN five years ago would be worth $16,476 today (with dividends reinvested), compared to $3,690 for SE. Over the past 12 months, AMZN leads with a +43.7% total return vs SE's -37.8%. The 3-year compound annual growth rate (CAGR) favors AMZN at 36.8% vs JD's -2.8% — a key indicator of consistent wealth creation.

MetricCPNG logoCPNGCoupang, Inc.AMZN logoAMZNAmazon.com, Inc.SE logoSESea LimitedJD logoJDJD.com, Inc.MELI logoMELIMercadoLibre, Inc.
YTD ReturnYear-to-date-26.3%+19.7%-32.6%+5.7%-5.3%
1-Year ReturnPast 12 months-35.3%+43.7%-37.8%-7.7%-17.3%
3-Year ReturnCumulative with dividends-3.1%+156.2%+5.1%-8.2%+45.6%
5-Year ReturnCumulative with dividends-55.8%+64.8%-63.1%-53.8%+26.2%
10-Year ReturnCumulative with dividends-65.0%+697.8%+455.5%+48.7%+1370.4%
CAGR (3Y)Annualised 3-year return-1.1%+36.8%+1.7%-2.8%+13.3%
AMZN leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — AMZN and JD each lead in 1 of 2 comparable metrics.

JD is the less volatile stock with a 1.06 beta — it tends to amplify market swings less than AMZN's 1.51 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs SE's 44.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricCPNG logoCPNGCoupang, Inc.AMZN logoAMZNAmazon.com, Inc.SE logoSESea LimitedJD logoJDJD.com, Inc.MELI logoMELIMercadoLibre, Inc.
Beta (5Y)Sensitivity to S&P 5001.27x1.51x1.45x1.06x1.20x
52-Week HighHighest price in past year$34.08$278.56$199.30$38.08$2645.22
52-Week LowLowest price in past year$16.74$185.01$77.05$24.51$1593.21
% of 52W HighCurrent price vs 52-week peak+50.5%+97.3%+44.5%+79.3%+70.7%
RSI (14)Momentum oscillator 0–10033.781.157.158.054.8
Avg Volume (50D)Average daily shares traded21.5M45.5M4.8M10.1M472K
Evenly matched — AMZN and JD each lead in 1 of 2 comparable metrics.

Analyst Outlook

JD leads this category, winning 1 of 1 comparable metric.

Analyst consensus: CPNG as "Buy", AMZN as "Buy", SE as "Buy", JD as "Buy", MELI as "Buy". Consensus price targets imply 66.5% upside for SE (target: $148) vs 8.8% for JD (target: $33). JD is the only dividend payer here at 2.61% yield — a key consideration for income-focused portfolios.

MetricCPNG logoCPNGCoupang, Inc.AMZN logoAMZNAmazon.com, Inc.SE logoSESea LimitedJD logoJDJD.com, Inc.MELI logoMELIMercadoLibre, Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyBuy
Price TargetConsensus 12-month target$26.60$306.77$147.67$32.86$2420.00
# AnalystsCovering analysts1694444533
Dividend YieldAnnual dividend ÷ price+2.6%
Dividend StreakConsecutive years of raises10
Dividend / ShareAnnual DPS$5.37
Buyback YieldShare repurchases ÷ mkt cap+0.8%0.0%0.0%+8.2%+0.0%
JD leads this category, winning 1 of 1 comparable metric.
Key Takeaway

AMZN leads in 2 of 6 categories (Income & Cash Flow, Total Returns). JD leads in 2 (Valuation Metrics, Analyst Outlook). 2 tied.

Best OverallAmazon.com, Inc. (AMZN)Leads 2 of 6 categories
Loading custom metrics...

CPNG vs AMZN vs SE vs JD vs MELI: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is CPNG or AMZN or SE or JD or MELI a better buy right now?

For growth investors, MercadoLibre, Inc.

(MELI) is the stronger pick with 39. 1% revenue growth year-over-year, versus 6. 8% for JD. com, Inc. (JD). JD. com, Inc. (JD) offers the better valuation at 7. 6x trailing P/E (1. 4x forward), making it the more compelling value choice. Analysts rate Coupang, Inc. (CPNG) a "Buy" — based on 16 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — CPNG or AMZN or SE or JD or MELI?

On trailing P/E, JD.

com, Inc. (JD) is the cheapest at 7. 6x versus Coupang, Inc. at 156. 5x. On forward P/E, JD. com, Inc. is actually cheaper at 1. 4x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: JD. com, Inc. wins at 0. 05x versus Amazon. com, Inc. 's 1. 24x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — CPNG or AMZN or SE or JD or MELI?

Over the past 5 years, Amazon.

com, Inc. (AMZN) delivered a total return of +64. 8%, compared to -63. 1% for Sea Limited (SE). Over 10 years, the gap is even starker: MELI returned +1370% versus CPNG's -65. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — CPNG or AMZN or SE or JD or MELI?

By beta (market sensitivity over 5 years), JD.

com, Inc. (JD) is the lower-risk stock at 1. 06β versus Amazon. com, Inc. 's 1. 51β — meaning AMZN is approximately 42% more volatile than JD relative to the S&P 500. On balance sheet safety, JD. com, Inc. (JD) carries a lower debt/equity ratio of 29% versus 169% for MercadoLibre, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — CPNG or AMZN or SE or JD or MELI?

By revenue growth (latest reported year), MercadoLibre, Inc.

(MELI) is pulling ahead at 39. 1% versus 6. 8% for JD. com, Inc. (JD). On earnings-per-share growth, the picture is similar: Sea Limited grew EPS 192. 0% year-over-year, compared to 4. 5% for MercadoLibre, Inc.. Over a 3-year CAGR, MELI leads at 38. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — CPNG or AMZN or SE or JD or MELI?

Amazon.

com, Inc. (AMZN) is the more profitable company, earning 10. 8% net margin versus 0. 6% for Coupang, Inc. — meaning it keeps 10. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: AMZN leads at 11. 2% versus 1. 4% for CPNG. At the gross margin level — before operating expenses — AMZN leads at 50. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is CPNG or AMZN or SE or JD or MELI more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, JD. com, Inc. (JD) is the more undervalued stock at a PEG of 0. 05x versus Amazon. com, Inc. 's 1. 24x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, JD. com, Inc. (JD) trades at 1. 4x forward P/E versus 292. 4x for Coupang, Inc. — 290. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for SE: 66. 5% to $147. 67.

08

Which pays a better dividend — CPNG or AMZN or SE or JD or MELI?

In this comparison, JD (2.

6% yield) pays a dividend. CPNG, AMZN, SE, MELI do not pay a meaningful dividend and should not be held primarily for income.

09

Is CPNG or AMZN or SE or JD or MELI better for a retirement portfolio?

For long-horizon retirement investors, MercadoLibre, Inc.

(MELI) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 20), +1370% 10Y return). Both have compounded well over 10 years (MELI: +1370%, CPNG: -65. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between CPNG and AMZN and SE and JD and MELI?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: CPNG is a mid-cap quality compounder stock; AMZN is a mega-cap quality compounder stock; SE is a mid-cap high-growth stock; JD is a mid-cap deep-value stock; MELI is a mid-cap high-growth stock. JD pays a dividend while CPNG, AMZN, SE, MELI do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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CPNG

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
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AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
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SE

High-Growth Disruptor

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 19%
  • Net Margin > 5%
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JD

Income & Dividend Stock

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 7%
  • Dividend Yield > 1.0%
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MELI

High-Growth Disruptor

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 22%
  • Net Margin > 5%
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Beat Both

Find stocks that outperform CPNG and AMZN and SE and JD and MELI on the metrics below

Revenue Growth>
%
(CPNG: -74.4% · AMZN: 16.6%)
P/E Ratio<
x
(CPNG: 156.5x · AMZN: 37.8x)

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