CPNG
Coupang, Inc.
Specialty Retail
Market Cap$30.91B
5Y Perf.-65.1%
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Stock Comparison
CPNG vs MELI vs AMZN vs BABA
Revenue, margins, valuation, and 5-year total return — side by side.
MELI
MercadoLibre, Inc.
Specialty Retail
Market Cap$94.80B
5Y Perf.+27.0%
AMZN
Amazon.com, Inc.
Specialty Retail
Market Cap$2.92T
5Y Perf.+75.3%
BABA
Alibaba Group Holding Limited
Specialty Retail
Market Cap$340.44B
5Y Perf.-37.8%
CPNG vs MELI vs AMZN vs BABA — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | CPNG | MELI | AMZN | BABA |
|---|---|---|---|---|
| Industry | Specialty Retail | Specialty Retail | Specialty Retail | Specialty Retail |
| Market Cap | $30.91B | $94.80B | $2.92T | $340.44B |
| Revenue (TTM) | $28.65B | $28.89B | $742.78B | $1.01T |
| Net Income (TTM) | $-165M | $2.00B | $90.80B | $123.35B |
| Gross Margin | 12.7% | 44.5% | 50.6% | 41.2% |
| Operating Margin | 0.3% | 11.1% | 11.5% | 10.9% |
| Forward P/E | 292.4x | 39.2x | 34.8x | 4.1x |
| Total Debt | $4.63B | $11.39B | $152.99B | $248.49B |
| Cash & Equiv. | $6.32B | $3.67B | $86.81B | $181.73B |
CPNG vs MELI vs AMZN vs BABA — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
CPNG
MELI
AMZN
BABA
| Stock | Mar 21 | May 26 | Return |
|---|---|---|---|
| Coupang, Inc. (CPNG) | 100 | 34.9 | -65.1% |
| MercadoLibre, Inc. (MELI) | 100 | 127.0 | +27.0% |
| Amazon.com, Inc. (AMZN) | 100 | 175.3 | +75.3% |
| Alibaba Group Holdi… (BABA) | 100 | 62.2 | -37.8% |
Price return only. Dividends and distributions are not included.
Quick Verdict: CPNG vs MELI vs AMZN vs BABA
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Bottom line: AMZN leads in 3 of 7 categories, making it the strongest pick for profitability and margin quality and recent price momentum and sentiment. MercadoLibre, Inc. is the stronger pick specifically for growth and revenue expansion and capital preservation and lower volatility. BABA also leads in specific categories worth noting. As sector peers, any of these can serve as alternatives in the same allocation.
CPNG
Coupang, Inc.
The Secondary Option
CPNG lags the leaders in this set but could rank higher in a more targeted comparison.
Best for: consumer cyclical exposure
MELI
MercadoLibre, Inc.
The Growth Play
MELI is the #2 pick in this set and the best alternative if growth exposure and long-term compounding is your priority.
- Rev growth 39.1%, EPS growth 4.5%, 3Y rev CAGR 38.9%
- 13.7% 10Y total return vs AMZN's 7.0%
- Beta 1.20, current ratio 1.17x
- 39.1% revenue growth vs BABA's 5.9%
Best for: growth exposure and long-term compounding
AMZN
Amazon.com, Inc.
The Quality Compounder
AMZN carries the broadest edge in this set and is the clearest fit for quality and momentum.
- 12.2% margin vs CPNG's -0.6%
- +43.7% vs CPNG's -35.3%
- 11.5% ROA vs CPNG's -0.9%, ROIC 14.7% vs 14.5%
Best for: quality and momentum
BABA
Alibaba Group Holding Limited
The Income Pick
BABA is the clearest fit if your priority is income & stability and sleep-well-at-night.
- Dividend streak 2 yrs, beta 1.21, yield 1.3%
- Lower volatility, beta 1.21, Low D/E 22.8%, current ratio 1.54x
- Lower P/E (4.1x vs 34.8x)
- 1.3% yield; 2-year raise streak; the other 3 pay no meaningful dividend
Best for: income & stability and sleep-well-at-night
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | MELI | 39.1% revenue growth vs BABA's 5.9% |
| Value | BABA | Lower P/E (4.1x vs 34.8x) |
| Quality / Margins | AMZN | 12.2% margin vs CPNG's -0.6% |
| Stability / Safety | MELI | Beta 1.20 vs AMZN's 1.51 |
| Dividends | BABA | 1.3% yield; 2-year raise streak; the other 3 pay no meaningful dividend |
| Momentum (1Y) | AMZN | +43.7% vs CPNG's -35.3% |
| Efficiency (ROA) | AMZN | 11.5% ROA vs CPNG's -0.9%, ROIC 14.7% vs 14.5% |
CPNG vs MELI vs AMZN vs BABA — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
FY 2025
FY 2025
FY 2025
FY 2025
CPNG vs MELI vs AMZN vs BABA — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
BEST OVERALLAMZNLAGGINGCPNG
Who Leads Where
AMZN leads in 2 of 6 categories
BABA leads 2 • MELI leads 1 • CPNG leads 0 • 1 tied
Explore the data ↓CPNGCoupang, Inc.
0leads
MELIMercadoLibre, Inc.
1leads
BABAAlibaba Group Holding…
2leads
AMZNAmazon.com, Inc.
2leads
6 Total Categories
CATEGORYLEADERvs BABAvs MELIMETRICS WON
Income & Cash FlowRevenue, margins, and cash flow strength
AMZN4/6
Valuation MetricsMultiples, price ratios, and targets
BABA4/6
Profitability & EfficiencyROE, ROIC, leverage, and quality scores
MELI3/9
Total Returns1Y, 3Y, 5Y total returns with dividends
AMZN5/6
Risk & VolatilityBeta, volatility, and downside exposure
Tied
—
Analyst OutlookRatings, price targets, and dividends
BABA1/1
Income & Cash Flow (Last 12 Months)
AMZN leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
BABA is the larger business by revenue, generating $1.01T annually — 35.3x CPNG's $28.7B. AMZN is the more profitable business, keeping 12.2% of every revenue dollar as net income compared to CPNG's -0.6%. On growth, MELI holds the edge at +44.6% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | CPNGCoupang, Inc. | MELIMercadoLibre, Inc. | AMZNAmazon.com, Inc. | BABAAlibaba Group Hol… |
|---|---|---|---|---|
| RevenueTrailing 12 months | $28.7B | $28.9B | $742.8B | $1.01T |
| EBITDAEarnings before interest/tax | -$45M | $4.0B | $155.9B | $114.6B |
| Net IncomeAfter-tax profit | -$165M | $2.0B | $90.8B | $123.4B |
| Free Cash FlowCash after capex | $279M | $10.1B | -$2.5B | $2.6B |
| Gross MarginGross profit ÷ Revenue | +12.7% | +44.5% | +50.6% | +41.2% |
| Operating MarginEBIT ÷ Revenue | +0.3% | +11.1% | +11.5% | +10.9% |
| Net MarginNet income ÷ Revenue | -0.6% | +6.9% | +12.2% | +12.2% |
| FCF MarginFCF ÷ Revenue | +1.0% | +35.0% | -0.3% | +0.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | -74.4% | +44.6% | +16.6% | +4.8% |
| EPS Growth (YoY)Latest quarter vs prior year | -3.5% | -12.5% | +74.8% | -52.0% |
AMZN leads this category, winning 4 of 6 comparable metrics.
Valuation Metrics
BABA leads this category, winning 4 of 6 comparable metrics.
Valuation Metrics
At 17.9x trailing earnings, BABA trades at a 89% valuation discount to CPNG's 156.5x P/E. On an enterprise value basis, BABA's 13.6x EV/EBITDA is more attractive than CPNG's 42.8x.
| Metric | CPNGCoupang, Inc. | MELIMercadoLibre, Inc. | AMZNAmazon.com, Inc. | BABAAlibaba Group Hol… |
|---|---|---|---|---|
| Market CapShares × price | $30.9B | $94.8B | $2.92T | $340.4B |
| Enterprise ValueMkt cap + debt − cash | $29.2B | $102.5B | $2.98T | $350.3B |
| Trailing P/EPrice ÷ TTM EPS | 156.55x | 47.47x | 37.82x | 17.90x |
| Forward P/EPrice ÷ next-FY EPS est. | 292.36x | 39.21x | 34.77x | 4.13x |
| PEG RatioP/E ÷ EPS growth rate | — | — | 1.35x | — |
| EV / EBITDAEnterprise value multiple | 42.79x | 27.18x | 20.47x | 13.55x |
| Price / SalesMarket cap ÷ Revenue | 0.90x | 3.28x | 4.07x | 2.33x |
| Price / BookPrice ÷ Book value/share | 6.91x | 14.05x | 7.14x | 2.12x |
| Price / FCFMarket cap ÷ FCF | 59.22x | 8.80x | 378.98x | 29.64x |
BABA leads this category, winning 4 of 6 comparable metrics.
Profitability & Efficiency
MELI leads this category, winning 3 of 9 comparable metrics.
Profitability & Efficiency
MELI delivers a 33.7% return on equity — every $100 of shareholder capital generates $34 in annual profit, vs $-4 for CPNG. BABA carries lower financial leverage with a 0.23x debt-to-equity ratio, signaling a more conservative balance sheet compared to MELI's 1.69x. On the Piotroski fundamental quality scale (0–9), BABA scores 7/9 vs MELI's 5/9, reflecting strong financial health.
| Metric | CPNGCoupang, Inc. | MELIMercadoLibre, Inc. | AMZNAmazon.com, Inc. | BABAAlibaba Group Hol… |
|---|---|---|---|---|
| ROE (TTM)Return on equity | -3.7% | +33.7% | +23.3% | +11.2% |
| ROA (TTM)Return on assets | -0.9% | +5.7% | +11.5% | +6.7% |
| ROICReturn on invested capital | +14.5% | +20.8% | +14.7% | +9.6% |
| ROCEReturn on capital employed | +5.9% | +28.3% | +15.3% | +10.4% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 5 | 6 | 7 |
| Debt / EquityFinancial leverage | 1.00x | 1.69x | 0.37x | 0.23x |
| Net DebtTotal debt minus cash | -$1.7B | $7.7B | $66.2B | $66.8B |
| Cash & Equiv.Liquid assets | $6.3B | $3.7B | $86.8B | $181.7B |
| Total DebtShort + long-term debt | $4.6B | $11.4B | $153.0B | $248.5B |
| Interest CoverageEBIT ÷ Interest expense | 8.88x | 17.53x | 39.96x | 15.74x |
MELI leads this category, winning 3 of 9 comparable metrics.
Total Returns (Dividends Reinvested)
AMZN leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in AMZN five years ago would be worth $16,476 today (with dividends reinvested), compared to $4,423 for CPNG. Over the past 12 months, AMZN leads with a +43.7% total return vs CPNG's -35.3%. The 3-year compound annual growth rate (CAGR) favors AMZN at 36.8% vs CPNG's -1.1% — a key indicator of consistent wealth creation.
| Metric | CPNGCoupang, Inc. | MELIMercadoLibre, Inc. | AMZNAmazon.com, Inc. | BABAAlibaba Group Hol… |
|---|---|---|---|---|
| YTD ReturnYear-to-date | -26.3% | -5.3% | +19.7% | -9.5% |
| 1-Year ReturnPast 12 months | -35.3% | -17.3% | +43.7% | +16.0% |
| 3-Year ReturnCumulative with dividends | -3.1% | +45.6% | +156.2% | +74.8% |
| 5-Year ReturnCumulative with dividends | -55.8% | +26.2% | +64.8% | -35.4% |
| 10-Year ReturnCumulative with dividends | -65.0% | +1370.4% | +697.8% | +83.4% |
| CAGR (3Y)Annualised 3-year return | -1.1% | +13.3% | +36.8% | +20.5% |
AMZN leads this category, winning 5 of 6 comparable metrics.
Risk & Volatility
Evenly matched — MELI and AMZN each lead in 1 of 2 comparable metrics.
Risk & Volatility
MELI is the less volatile stock with a 1.20 beta — it tends to amplify market swings less than AMZN's 1.51 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs CPNG's 50.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | CPNGCoupang, Inc. | MELIMercadoLibre, Inc. | AMZNAmazon.com, Inc. | BABAAlibaba Group Hol… |
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.27x | 1.20x | 1.51x | 1.21x |
| 52-Week HighHighest price in past year | $34.08 | $2645.22 | $278.56 | $192.67 |
| 52-Week LowLowest price in past year | $16.74 | $1593.21 | $185.01 | $103.71 |
| % of 52W HighCurrent price vs 52-week peak | +50.5% | +70.7% | +97.3% | +73.2% |
| RSI (14)Momentum oscillator 0–100 | 33.7 | 54.8 | 81.1 | 61.8 |
| Avg Volume (50D)Average daily shares traded | 21.5M | 472K | 45.5M | 10.4M |
Evenly matched — MELI and AMZN each lead in 1 of 2 comparable metrics.
Analyst Outlook
BABA leads this category, winning 1 of 1 comparable metric.
Analyst Outlook
Analyst consensus: CPNG as "Buy", MELI as "Buy", AMZN as "Buy", BABA as "Buy". Consensus price targets imply 54.5% upside for CPNG (target: $27) vs 13.1% for AMZN (target: $307). BABA is the only dividend payer here at 1.27% yield — a key consideration for income-focused portfolios.
| Metric | CPNGCoupang, Inc. | MELIMercadoLibre, Inc. | AMZNAmazon.com, Inc. | BABAAlibaba Group Hol… |
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Buy | Buy |
| Price TargetConsensus 12-month target | $26.60 | $2420.00 | $306.77 | $194.23 |
| # AnalystsCovering analysts | 16 | 33 | 94 | 59 |
| Dividend YieldAnnual dividend ÷ price | — | — | — | +1.3% |
| Dividend StreakConsecutive years of raises | — | 0 | — | 2 |
| Dividend / ShareAnnual DPS | — | — | — | $12.14 |
| Buyback YieldShare repurchases ÷ mkt cap | +0.8% | +0.0% | 0.0% | +3.8% |
BABA leads this category, winning 1 of 1 comparable metric.
Key Takeaway
AMZN leads in 2 of 6 categories (Income & Cash Flow, Total Returns). BABA leads in 2 (Valuation Metrics, Analyst Outlook). 1 tied.
Best OverallAmazon.com, Inc. (AMZN)Leads 2 of 6 categories
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CPNG vs MELI vs AMZN vs BABA: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is CPNG or MELI or AMZN or BABA a better buy right now?
For growth investors, MercadoLibre, Inc.
(MELI) is the stronger pick with 39. 1% revenue growth year-over-year, versus 5. 9% for Alibaba Group Holding Limited (BABA). Alibaba Group Holding Limited (BABA) offers the better valuation at 17. 9x trailing P/E (4. 1x forward), making it the more compelling value choice. Analysts rate Coupang, Inc. (CPNG) a "Buy" — based on 16 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — CPNG or MELI or AMZN or BABA?
On trailing P/E, Alibaba Group Holding Limited (BABA) is the cheapest at 17.
9x versus Coupang, Inc. at 156. 5x. On forward P/E, Alibaba Group Holding Limited is actually cheaper at 4. 1x.
03Which is the better long-term investment — CPNG or MELI or AMZN or BABA?
Over the past 5 years, Amazon.
com, Inc. (AMZN) delivered a total return of +64. 8%, compared to -55. 8% for Coupang, Inc. (CPNG). Over 10 years, the gap is even starker: MELI returned +1370% versus CPNG's -65. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — CPNG or MELI or AMZN or BABA?
By beta (market sensitivity over 5 years), MercadoLibre, Inc.
(MELI) is the lower-risk stock at 1. 20β versus Amazon. com, Inc. 's 1. 51β — meaning AMZN is approximately 26% more volatile than MELI relative to the S&P 500. On balance sheet safety, Alibaba Group Holding Limited (BABA) carries a lower debt/equity ratio of 23% versus 169% for MercadoLibre, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — CPNG or MELI or AMZN or BABA?
By revenue growth (latest reported year), MercadoLibre, Inc.
(MELI) is pulling ahead at 39. 1% versus 5. 9% for Alibaba Group Holding Limited (BABA). On earnings-per-share growth, the picture is similar: Alibaba Group Holding Limited grew EPS 70. 9% year-over-year, compared to 4. 5% for MercadoLibre, Inc.. Over a 3-year CAGR, MELI leads at 38. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — CPNG or MELI or AMZN or BABA?
Alibaba Group Holding Limited (BABA) is the more profitable company, earning 13.
1% net margin versus 0. 6% for Coupang, Inc. — meaning it keeps 13. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: BABA leads at 14. 1% versus 1. 4% for CPNG. At the gross margin level — before operating expenses — AMZN leads at 50. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is CPNG or MELI or AMZN or BABA more undervalued right now?
On forward earnings alone, Alibaba Group Holding Limited (BABA) trades at 4.
1x forward P/E versus 292. 4x for Coupang, Inc. — 288. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for CPNG: 54. 5% to $26. 60.
08Which pays a better dividend — CPNG or MELI or AMZN or BABA?
In this comparison, BABA (1.
3% yield) pays a dividend. CPNG, MELI, AMZN do not pay a meaningful dividend and should not be held primarily for income.
09Is CPNG or MELI or AMZN or BABA better for a retirement portfolio?
For long-horizon retirement investors, MercadoLibre, Inc.
(MELI) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 20), +1370% 10Y return). Both have compounded well over 10 years (MELI: +1370%, CPNG: -65. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between CPNG and MELI and AMZN and BABA?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: CPNG is a mid-cap quality compounder stock; MELI is a mid-cap high-growth stock; AMZN is a mega-cap quality compounder stock; BABA is a large-cap deep-value stock. BABA pays a dividend while CPNG, MELI, AMZN do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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