CRCT
Cricut, Inc.
Computer Hardware
Market Cap$915M
5Y Perf.-78.0%
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Stock Comparison
CRCT vs LOGI
Revenue, margins, valuation, and 5-year total return — side by side.
LOGI
Logitech International S.A.
Computer Hardware
Market Cap$14.81B
5Y Perf.-1.2%
CRCT vs LOGI — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | CRCT | LOGI |
|---|---|---|
| Industry | Computer Hardware | Computer Hardware |
| Market Cap | $915M | $14.81B |
| Revenue (TTM) | $706M | $4.84B |
| Net Income (TTM) | $73M | $711M |
| Gross Margin | 54.5% | 43.2% |
| Operating Margin | 12.7% | 16.0% |
| Forward P/E | 33.8x | 18.6x |
| Total Debt | $12M | $0.00 |
| Cash & Equiv. | $256M | $1.75B |
CRCT vs LOGI — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
CRCT
LOGI
| Stock | Mar 21 | May 26 | Return |
|---|---|---|---|
| Cricut, Inc. (CRCT) | 100 | 22.0 | -78.0% |
| Logitech Internatio… (LOGI) | 100 | 98.8 | -1.2% |
Price return only. Dividends and distributions are not included.
Quick Verdict: CRCT vs LOGI
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Bottom line: LOGI leads in 5 of 7 categories, making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. Cricut, Inc. is the stronger pick specifically for capital preservation and lower volatility and dividend income and shareholder returns. As sector peers, any of these can serve as alternatives in the same allocation.
CRCT
Cricut, Inc.
The Income Pick
CRCT is the clearest fit if your priority is income & stability and sleep-well-at-night.
- Dividend streak 1 yrs, beta 1.20, yield 21.3%
- Lower volatility, beta 1.20, Low D/E 3.4%, current ratio 2.26x
- Beta 1.20, yield 21.3%, current ratio 2.26x
Best for: income & stability and sleep-well-at-night
LOGI
Logitech International S.A.
The Growth Play
LOGI carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.
- Rev growth 6.3%, EPS growth 16.2%, 3Y rev CAGR 2.2%
- 6.4% 10Y total return vs CRCT's -59.2%
- 6.3% revenue growth vs CRCT's -0.5%
Best for: growth exposure and long-term compounding
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | LOGI | 6.3% revenue growth vs CRCT's -0.5% |
| Value | LOGI | Lower P/E (18.6x vs 33.8x) |
| Quality / Margins | LOGI | 14.7% margin vs CRCT's 10.4% |
| Stability / Safety | CRCT | Beta 1.20 vs LOGI's 1.36 |
| Dividends | CRCT | 21.3% yield, 1-year raise streak, vs LOGI's 1.5% |
| Momentum (1Y) | LOGI | +35.0% vs CRCT's -13.0% |
| Efficiency (ROA) | LOGI | 18.5% ROA vs CRCT's 12.1%, ROIC 97.8% vs 41.3% |
CRCT vs LOGI — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
FY 2025
FY 2025
CRCT vs LOGI — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
BEST OVERALLLOGILAGGINGCRCT
CRCTCricut, Inc.
1leads
LOGILogitech Internationa…
3leads
6 Total Categories
CATEGORYLEADERvs CRCTMETRICS WON
Income & Cash FlowRevenue, margins, and cash flow strength
LOGI5/6
Valuation MetricsMultiples, price ratios, and targets
CRCT5/6
Profitability & EfficiencyROE, ROIC, leverage, and quality scores
LOGI6/7
Total Returns1Y, 3Y, 5Y total returns with dividends
LOGI6/6
Risk & VolatilityBeta, volatility, and downside exposure
Tied
—
Analyst OutlookRatings, price targets, and dividends
Tied
—
Income & Cash Flow (Last 12 Months)
LOGI leads this category, winning 5 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
LOGI is the larger business by revenue, generating $4.8B annually — 6.9x CRCT's $706M. Profitability is closely matched — net margins range from 14.7% (LOGI) to 10.4% (CRCT). On growth, LOGI holds the edge at +7.4% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | CRCTCricut, Inc. | LOGILogitech Internat… |
|---|---|---|
| RevenueTrailing 12 months | $706M | $4.8B |
| EBITDAEarnings before interest/tax | $102M | $855M |
| Net IncomeAfter-tax profit | $73M | $711M |
| Free Cash FlowCash after capex | $137M | $976M |
| Gross MarginGross profit ÷ Revenue | +54.5% | +43.2% |
| Operating MarginEBIT ÷ Revenue | +12.7% | +16.0% |
| Net MarginNet income ÷ Revenue | +10.4% | +14.7% |
| FCF MarginFCF ÷ Revenue | +19.5% | +20.2% |
| Rev. Growth (YoY)Latest quarter vs prior year | -1.9% | +7.4% |
| EPS Growth (YoY)Latest quarter vs prior year | -9.1% | +2.1% |
LOGI leads this category, winning 5 of 6 comparable metrics.
Valuation Metrics
CRCT leads this category, winning 5 of 6 comparable metrics.
Valuation Metrics
At 12.5x trailing earnings, CRCT trades at a 42% valuation discount to LOGI's 21.5x P/E. On an enterprise value basis, CRCT's 7.0x EV/EBITDA is more attractive than LOGI's 16.8x.
| Metric | CRCTCricut, Inc. | LOGILogitech Internat… |
|---|---|---|
| Market CapShares × price | $915M | $14.8B |
| Enterprise ValueMkt cap + debt − cash | $671M | $13.1B |
| Trailing P/EPrice ÷ TTM EPS | 12.46x | 21.50x |
| Forward P/EPrice ÷ next-FY EPS est. | 33.80x | 18.60x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | 6.98x | 16.85x |
| Price / SalesMarket cap ÷ Revenue | 1.29x | 3.06x |
| Price / BookPrice ÷ Book value/share | 2.76x | 6.88x |
| Price / FCFMarket cap ÷ FCF | 5.21x | 15.18x |
CRCT leads this category, winning 5 of 6 comparable metrics.
Profitability & Efficiency
LOGI leads this category, winning 6 of 7 comparable metrics.
Profitability & Efficiency
LOGI delivers a 32.2% return on equity — every $100 of shareholder capital generates $32 in annual profit, vs $21 for CRCT. On the Piotroski fundamental quality scale (0–9), CRCT scores 7/9 vs LOGI's 5/9, reflecting strong financial health.
| Metric | CRCTCricut, Inc. | LOGILogitech Internat… |
|---|---|---|
| ROE (TTM)Return on equity | +21.4% | +32.2% |
| ROA (TTM)Return on assets | +12.1% | +18.5% |
| ROICReturn on invested capital | +41.3% | +97.8% |
| ROCEReturn on capital employed | +22.6% | +31.1% |
| Piotroski ScoreFundamental quality 0–9 | 7 | 5 |
| Debt / EquityFinancial leverage | 0.03x | — |
| Net DebtTotal debt minus cash | -$245M | -$1.8B |
| Cash & Equiv.Liquid assets | $256M | $1.8B |
| Total DebtShort + long-term debt | $12M | $0 |
| Interest CoverageEBIT ÷ Interest expense | 180.57x | — |
LOGI leads this category, winning 6 of 7 comparable metrics.
Total Returns (Dividends Reinvested)
LOGI leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in LOGI five years ago would be worth $9,536 today (with dividends reinvested), compared to $3,169 for CRCT. Over the past 12 months, LOGI leads with a +35.0% total return vs CRCT's -13.0%. The 3-year compound annual growth rate (CAGR) favors LOGI at 18.5% vs CRCT's -11.4% — a key indicator of consistent wealth creation.
| Metric | CRCTCricut, Inc. | LOGILogitech Internat… |
|---|---|---|
| YTD ReturnYear-to-date | -7.7% | +2.9% |
| 1-Year ReturnPast 12 months | -13.0% | +35.0% |
| 3-Year ReturnCumulative with dividends | -30.5% | +66.3% |
| 5-Year ReturnCumulative with dividends | -68.3% | -4.6% |
| 10-Year ReturnCumulative with dividends | -59.2% | +640.3% |
| CAGR (3Y)Annualised 3-year return | -11.4% | +18.5% |
LOGI leads this category, winning 6 of 6 comparable metrics.
Risk & Volatility
Evenly matched — CRCT and LOGI each lead in 1 of 2 comparable metrics.
Risk & Volatility
CRCT is the less volatile stock with a 1.20 beta — it tends to amplify market swings less than LOGI's 1.36 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. LOGI currently trades 83.9% from its 52-week high vs CRCT's 59.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | CRCTCricut, Inc. | LOGILogitech Internat… |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.20x | 1.36x |
| 52-Week HighHighest price in past year | $7.33 | $123.01 |
| 52-Week LowLowest price in past year | $3.73 | $76.81 |
| % of 52W HighCurrent price vs 52-week peak | +59.5% | +83.9% |
| RSI (14)Momentum oscillator 0–100 | 56.5 | 65.0 |
| Avg Volume (50D)Average daily shares traded | 548K | 1.0M |
Evenly matched — CRCT and LOGI each lead in 1 of 2 comparable metrics.
Analyst Outlook
Evenly matched — CRCT and LOGI each lead in 1 of 2 comparable metrics.
Analyst Outlook
Wall Street rates CRCT as "Sell" and LOGI as "Hold". Consensus price targets imply 5.6% upside for LOGI (target: $109) vs -8.3% for CRCT (target: $4). For income investors, CRCT offers the higher dividend yield at 21.33% vs LOGI's 1.52%.
| Metric | CRCTCricut, Inc. | LOGILogitech Internat… |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Sell | Hold |
| Price TargetConsensus 12-month target | $4.00 | $109.00 |
| # AnalystsCovering analysts | 4 | 19 |
| Dividend YieldAnnual dividend ÷ price | +21.3% | +1.5% |
| Dividend StreakConsecutive years of raises | 1 | 12 |
| Dividend / ShareAnnual DPS | $0.93 | $1.57 |
| Buyback YieldShare repurchases ÷ mkt cap | +2.7% | 0.0% |
Evenly matched — CRCT and LOGI each lead in 1 of 2 comparable metrics.
Key Takeaway
LOGI leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). CRCT leads in 1 (Valuation Metrics). 2 tied.
Best OverallLogitech International S.A. (LOGI)Leads 3 of 6 categories
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CRCT vs LOGI: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is CRCT or LOGI a better buy right now?
For growth investors, Logitech International S.
A. (LOGI) is the stronger pick with 6. 3% revenue growth year-over-year, versus -0. 5% for Cricut, Inc. (CRCT). Cricut, Inc. (CRCT) offers the better valuation at 12. 5x trailing P/E (33. 8x forward), making it the more compelling value choice. Analysts rate Logitech International S. A. (LOGI) a "Hold" — based on 19 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — CRCT or LOGI?
On trailing P/E, Cricut, Inc.
(CRCT) is the cheapest at 12. 5x versus Logitech International S. A. at 21. 5x. On forward P/E, Logitech International S. A. is actually cheaper at 18. 6x — notably different from the trailing picture, reflecting expected earnings growth.
03Which is the better long-term investment — CRCT or LOGI?
Over the past 5 years, Logitech International S.
A. (LOGI) delivered a total return of -4. 6%, compared to -68. 3% for Cricut, Inc. (CRCT). Over 10 years, the gap is even starker: LOGI returned +640. 3% versus CRCT's -59. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — CRCT or LOGI?
By beta (market sensitivity over 5 years), Cricut, Inc.
(CRCT) is the lower-risk stock at 1. 20β versus Logitech International S. A. 's 1. 36β — meaning LOGI is approximately 13% more volatile than CRCT relative to the S&P 500.
05Which is growing faster — CRCT or LOGI?
By revenue growth (latest reported year), Logitech International S.
A. (LOGI) is pulling ahead at 6. 3% versus -0. 5% for Cricut, Inc. (CRCT). On earnings-per-share growth, the picture is similar: Cricut, Inc. grew EPS 20. 7% year-over-year, compared to 16. 2% for Logitech International S. A.. Over a 3-year CAGR, LOGI leads at 2. 2% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — CRCT or LOGI?
Logitech International S.
A. (LOGI) is the more profitable company, earning 14. 7% net margin versus 10. 8% for Cricut, Inc. — meaning it keeps 14. 7% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: LOGI leads at 16. 0% versus 13. 5% for CRCT. At the gross margin level — before operating expenses — CRCT leads at 55. 1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is CRCT or LOGI more undervalued right now?
On forward earnings alone, Logitech International S.
A. (LOGI) trades at 18. 6x forward P/E versus 33. 8x for Cricut, Inc. — 15. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for LOGI: 5. 6% to $109. 00.
08Which pays a better dividend — CRCT or LOGI?
All stocks in this comparison pay dividends.
Cricut, Inc. (CRCT) offers the highest yield at 21. 3%, versus 1. 5% for Logitech International S. A. (LOGI).
09Is CRCT or LOGI better for a retirement portfolio?
For long-horizon retirement investors, Logitech International S.
A. (LOGI) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (1. 5% yield, +640. 3% 10Y return). Both have compounded well over 10 years (LOGI: +640. 3%, CRCT: -59. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between CRCT and LOGI?
Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: CRCT is a small-cap deep-value stock; LOGI is a mid-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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Revenue Growth>
%
(CRCT: -1.9% · LOGI: 7.4%)Net Margin>
%
(CRCT: 10.4% · LOGI: 14.7%)P/E Ratio<
x
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