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5 / 10Stock Comparison
CUK vs HLT vs MAR vs RCL vs H
Revenue, margins, valuation, and 5-year total return — side by side.
Travel Lodging
Travel Lodging
Travel Services
Travel Lodging
CUK vs HLT vs MAR vs RCL vs H — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | Leisure | Travel Lodging | Travel Lodging | Travel Services | Travel Lodging |
| Market Cap | $38.51B | $72.11B | $93.13B | $74.46B | $16.01B |
| Revenue (TTM) | $26.62B | $12.28B | $26.58B | $18.39B | $6.22B |
| Net Income (TTM) | $2.76B | $1.54B | $2.58B | $4.48B | $-34M |
| Gross Margin | 37.4% | 44.3% | 21.4% | 47.2% | 17.6% |
| Operating Margin | 16.8% | 23.1% | 16.0% | 27.9% | 9.2% |
| Forward P/E | 12.4x | 35.0x | 30.5x | 15.9x | 49.5x |
| Total Debt | $27.99B | $15.67B | $17.08B | $22.64B | $4.80B |
| Cash & Equiv. | $1.93B | $970M | $358M | $825M | $788M |
CUK vs HLT vs MAR vs RCL vs H — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Carnival Corporatio… (CUK) | 100 | 203.0 | +103.0% |
| Hilton Worldwide Ho… (HLT) | 100 | 408.6 | +308.6% |
| Marriott Internatio… (MAR) | 100 | 408.7 | +308.7% |
| Royal Caribbean Cru… (RCL) | 100 | 508.5 | +408.5% |
| Hyatt Hotels Corpor… (H) | 100 | 304.2 | +204.2% |
Price return only. Dividends and distributions are not included.
Quick Verdict: CUK vs HLT vs MAR vs RCL vs H
Each card shows where this stock fits in a portfolio — not just who wins on paper.
CUK has the current edge in this matchup, primarily because of its strength in value and momentum.
- Lower P/E (12.4x vs 49.5x)
- +49.6% vs RCL's +20.0%
HLT ranks third and is worth considering specifically for long-term compounding.
- 6.1% 10Y total return vs RCL's 284.3%
- Beta 0.93 vs CUK's 2.30
MAR is the clearest fit if your priority is income & stability and defensive.
- Dividend streak 4 yrs, beta 1.11, yield 0.8%
- Beta 1.11, yield 0.8%, current ratio 0.43x
- 0.8% yield, 4-year raise streak, vs HLT's 0.2%, (1 stock pays no dividend)
RCL is the #2 pick in this set and the best alternative if growth exposure is your priority.
- Rev growth 8.8%, EPS growth 42.7%, 3Y rev CAGR 26.6%
- 24.4% margin vs H's -0.5%
- 11.1% ROA vs H's -0.2%, ROIC 12.2% vs 5.8%
H is the clearest fit if your priority is sleep-well-at-night.
- Lower volatility, beta 1.39, current ratio 58.02x
- 117.0% revenue growth vs MAR's 4.3%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 117.0% revenue growth vs MAR's 4.3% | |
| Value | Lower P/E (12.4x vs 49.5x) | |
| Quality / Margins | 24.4% margin vs H's -0.5% | |
| Stability / Safety | Beta 0.93 vs CUK's 2.30 | |
| Dividends | 0.8% yield, 4-year raise streak, vs HLT's 0.2%, (1 stock pays no dividend) | |
| Momentum (1Y) | +49.6% vs RCL's +20.0% | |
| Efficiency (ROA) | 11.1% ROA vs H's -0.2%, ROIC 12.2% vs 5.8% |
CUK vs HLT vs MAR vs RCL vs H — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
CUK vs HLT vs MAR vs RCL vs H — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
RCL leads in 3 of 6 categories
CUK leads 1 • MAR leads 1 • HLT leads 0 • H leads 0 • 1 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
RCL leads this category, winning 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
CUK is the larger business by revenue, generating $26.6B annually — 4.3x H's $6.2B. RCL is the more profitable business, keeping 24.4% of every revenue dollar as net income compared to H's -0.5%. On growth, H holds the edge at +108.7% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $26.6B | $12.3B | $26.6B | $18.4B | $6.2B |
| EBITDAEarnings before interest/tax | $7.3B | $3.0B | $4.5B | $6.8B | $899M |
| Net IncomeAfter-tax profit | $2.8B | $1.5B | $2.6B | $4.5B | -$34M |
| Free Cash FlowCash after capex | $2.6B | $2.2B | $3.1B | $1.4B | $63M |
| Gross MarginGross profit ÷ Revenue | +37.4% | +44.3% | +21.4% | +47.2% | +17.6% |
| Operating MarginEBIT ÷ Revenue | +16.8% | +23.1% | +16.0% | +27.9% | +9.2% |
| Net MarginNet income ÷ Revenue | +10.4% | +12.6% | +9.7% | +24.4% | -0.5% |
| FCF MarginFCF ÷ Revenue | +9.8% | +17.8% | +11.7% | +7.5% | +1.0% |
| Rev. Growth (YoY)Latest quarter vs prior year | +6.6% | +9.0% | +6.2% | +11.3% | +108.7% |
| EPS Growth (YoY)Latest quarter vs prior year | +82.4% | +35.0% | +0.8% | +28.9% | +95.0% |
Valuation Metrics
CUK leads this category, winning 5 of 6 comparable metrics.
Valuation Metrics
At 13.6x trailing earnings, CUK trades at a 74% valuation discount to HLT's 51.8x P/E. On an enterprise value basis, CUK's 8.9x EV/EBITDA is more attractive than HLT's 30.2x.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $38.5B | $72.1B | $93.1B | $74.5B | $16.0B |
| Enterprise ValueMkt cap + debt − cash | $64.6B | $86.8B | $109.9B | $96.3B | $20.0B |
| Trailing P/EPrice ÷ TTM EPS | 13.60x | 51.76x | 37.22x | 17.63x | -310.37x |
| Forward P/EPrice ÷ next-FY EPS est. | 12.45x | 35.00x | 30.52x | 15.89x | 49.52x |
| PEG RatioP/E ÷ EPS growth rate | — | — | — | — | — |
| EV / EBITDAEnterprise value multiple | 8.88x | 30.25x | 24.75x | 14.76x | 22.59x |
| Price / SalesMarket cap ÷ Revenue | 1.45x | 5.99x | 3.56x | 4.15x | 2.24x |
| Price / BookPrice ÷ Book value/share | 3.14x | — | — | 7.33x | 4.37x |
| Price / FCFMarket cap ÷ FCF | 14.77x | 35.56x | 35.71x | 60.24x | 100.67x |
Profitability & Efficiency
RCL leads this category, winning 4 of 9 comparable metrics.
Profitability & Efficiency
RCL delivers a 44.9% return on equity — every $100 of shareholder capital generates $45 in annual profit, vs $-1 for H. H carries lower financial leverage with a 1.31x debt-to-equity ratio, signaling a more conservative balance sheet compared to CUK's 2.28x. On the Piotroski fundamental quality scale (0–9), CUK scores 7/9 vs H's 5/9, reflecting strong financial health.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | +22.5% | — | — | +44.9% | -0.9% |
| ROA (TTM)Return on assets | +5.3% | +9.4% | +9.3% | +11.1% | -0.2% |
| ROICReturn on invested capital | +8.9% | +24.7% | +25.0% | +12.2% | +5.8% |
| ROCEReturn on capital employed | +11.8% | +19.0% | +22.6% | +17.3% | +4.7% |
| Piotroski ScoreFundamental quality 0–9 | 7 | 7 | 7 | 7 | 5 |
| Debt / EquityFinancial leverage | 2.28x | — | — | 2.21x | 1.31x |
| Net DebtTotal debt minus cash | $26.1B | $14.7B | $16.7B | $21.8B | $4.0B |
| Cash & Equiv.Liquid assets | $1.9B | $970M | $358M | $825M | $788M |
| Total DebtShort + long-term debt | $28.0B | $15.7B | $17.1B | $22.6B | $4.8B |
| Interest CoverageEBIT ÷ Interest expense | 3.09x | 4.42x | 5.20x | 5.36x | 1.28x |
Total Returns (Dividends Reinvested)
RCL leads this category, winning 3 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in RCL five years ago would be worth $33,503 today (with dividends reinvested), compared to $12,146 for CUK. Over the past 12 months, CUK leads with a +49.6% total return vs RCL's +20.0%. The 3-year compound annual growth rate (CAGR) favors RCL at 53.1% vs H's 12.9% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | -10.0% | +8.2% | +12.9% | -2.3% | +1.3% |
| 1-Year ReturnPast 12 months | +49.6% | +30.5% | +37.2% | +20.0% | +32.5% |
| 3-Year ReturnCumulative with dividends | +190.4% | +118.9% | +102.6% | +258.9% | +43.8% |
| 5-Year ReturnCumulative with dividends | +21.5% | +162.5% | +157.3% | +235.0% | +115.1% |
| 10-Year ReturnCumulative with dividends | -31.6% | +608.0% | +432.2% | +284.3% | +249.0% |
| CAGR (3Y)Annualised 3-year return | +42.7% | +29.8% | +26.5% | +53.1% | +12.9% |
Risk & Volatility
Evenly matched — HLT and MAR each lead in 1 of 2 comparable metrics.
Risk & Volatility
HLT is the less volatile stock with a 0.93 beta — it tends to amplify market swings less than CUK's 2.30 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MAR currently trades 92.9% from its 52-week high vs RCL's 75.1% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 2.30x | 0.93x | 1.11x | 1.72x | 1.39x |
| 52-Week HighHighest price in past year | $33.72 | $344.75 | $380.00 | $366.50 | $180.53 |
| 52-Week LowLowest price in past year | $18.16 | $240.76 | $253.56 | $229.20 | $124.82 |
| % of 52W HighCurrent price vs 52-week peak | +81.5% | +91.9% | +92.9% | +75.1% | +92.8% |
| RSI (14)Momentum oscillator 0–100 | 53.5 | 50.0 | 48.7 | 54.7 | 60.8 |
| Avg Volume (50D)Average daily shares traded | 3.3M | 1.6M | 1.5M | 2.6M | 790K |
Analyst Outlook
MAR leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: CUK as "Buy", HLT as "Buy", MAR as "Hold", RCL as "Buy", H as "Hold". Consensus price targets imply 28.5% upside for RCL (target: $354) vs 6.8% for HLT (target: $338). For income investors, MAR offers the higher dividend yield at 0.75% vs HLT's 0.19%.
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Hold | Buy | Hold |
| Price TargetConsensus 12-month target | — | $338.45 | $388.08 | $353.67 | $190.30 |
| # AnalystsCovering analysts | 36 | 49 | 52 | 51 | 49 |
| Dividend YieldAnnual dividend ÷ price | — | +0.2% | +0.8% | +0.4% | +0.4% |
| Dividend StreakConsecutive years of raises | 0 | 0 | 4 | 1 | 3 |
| Dividend / ShareAnnual DPS | — | $0.60 | $2.67 | $0.97 | $0.60 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +4.5% | +3.5% | +1.6% | +2.0% |
RCL leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). CUK leads in 1 (Valuation Metrics). 1 tied.
CUK vs HLT vs MAR vs RCL vs H: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is CUK or HLT or MAR or RCL or H a better buy right now?
For growth investors, Hyatt Hotels Corporation (H) is the stronger pick with 117.
0% revenue growth year-over-year, versus 4. 3% for Marriott International, Inc. (MAR). Carnival Corporation & plc (CUK) offers the better valuation at 13. 6x trailing P/E (12. 4x forward), making it the more compelling value choice. Analysts rate Carnival Corporation & plc (CUK) a "Buy" — based on 36 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — CUK or HLT or MAR or RCL or H?
On trailing P/E, Carnival Corporation & plc (CUK) is the cheapest at 13.
6x versus Hilton Worldwide Holdings Inc. at 51. 8x. On forward P/E, Carnival Corporation & plc is actually cheaper at 12. 4x.
03Which is the better long-term investment — CUK or HLT or MAR or RCL or H?
Over the past 5 years, Royal Caribbean Cruises Ltd.
(RCL) delivered a total return of +235. 0%, compared to +21. 5% for Carnival Corporation & plc (CUK). Over 10 years, the gap is even starker: HLT returned +608. 0% versus CUK's -31. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — CUK or HLT or MAR or RCL or H?
By beta (market sensitivity over 5 years), Hilton Worldwide Holdings Inc.
(HLT) is the lower-risk stock at 0. 93β versus Carnival Corporation & plc's 2. 30β — meaning CUK is approximately 147% more volatile than HLT relative to the S&P 500. On balance sheet safety, Hyatt Hotels Corporation (H) carries a lower debt/equity ratio of 131% versus 2% for Carnival Corporation & plc — giving it more financial flexibility in a downturn.
05Which is growing faster — CUK or HLT or MAR or RCL or H?
By revenue growth (latest reported year), Hyatt Hotels Corporation (H) is pulling ahead at 117.
0% versus 4. 3% for Marriott International, Inc. (MAR). On earnings-per-share growth, the picture is similar: Royal Caribbean Cruises Ltd. grew EPS 42. 7% year-over-year, compared to -104. 3% for Hyatt Hotels Corporation. Over a 3-year CAGR, CUK leads at 29. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — CUK or HLT or MAR or RCL or H?
Royal Caribbean Cruises Ltd.
(RCL) is the more profitable company, earning 23. 8% net margin versus -0. 7% for Hyatt Hotels Corporation — meaning it keeps 23. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: RCL leads at 27. 4% versus 7. 8% for H. At the gross margin level — before operating expenses — RCL leads at 46. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is CUK or HLT or MAR or RCL or H more undervalued right now?
On forward earnings alone, Carnival Corporation & plc (CUK) trades at 12.
4x forward P/E versus 49. 5x for Hyatt Hotels Corporation — 37. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for RCL: 28. 5% to $353. 67.
08Which pays a better dividend — CUK or HLT or MAR or RCL or H?
In this comparison, MAR (0.
8% yield), H (0. 4% yield), RCL (0. 4% yield), HLT (0. 2% yield) pay a dividend. CUK does not pay a meaningful dividend and should not be held primarily for income.
09Is CUK or HLT or MAR or RCL or H better for a retirement portfolio?
For long-horizon retirement investors, Marriott International, Inc.
(MAR) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 11), 0. 8% yield, +432. 2% 10Y return). Carnival Corporation & plc (CUK) carries a higher beta of 2. 30 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MAR: +432. 2%, CUK: -31. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between CUK and HLT and MAR and RCL and H?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: CUK is a mid-cap deep-value stock; HLT is a mid-cap quality compounder stock; MAR is a mid-cap quality compounder stock; RCL is a mid-cap deep-value stock; H is a mid-cap high-growth stock. MAR pays a dividend while CUK, HLT, RCL, H do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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