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Stock Comparison

CUK vs HLT vs MAR vs RCL vs H

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
CUK
Carnival Corporation & plc

Leisure

Consumer CyclicalNYSE • US
Market Cap$38.51B
5Y Perf.+103.0%
HLT
Hilton Worldwide Holdings Inc.

Travel Lodging

Consumer CyclicalNYSE • US
Market Cap$72.11B
5Y Perf.+308.6%
MAR
Marriott International, Inc.

Travel Lodging

Consumer CyclicalNASDAQ • US
Market Cap$93.13B
5Y Perf.+308.7%
RCL
Royal Caribbean Cruises Ltd.

Travel Services

Consumer CyclicalNYSE • US
Market Cap$74.46B
5Y Perf.+408.5%
H
Hyatt Hotels Corporation

Travel Lodging

Consumer CyclicalNYSE • US
Market Cap$16.01B
5Y Perf.+204.2%

CUK vs HLT vs MAR vs RCL vs H — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
CUK logoCUK
HLT logoHLT
MAR logoMAR
RCL logoRCL
H logoH
IndustryLeisureTravel LodgingTravel LodgingTravel ServicesTravel Lodging
Market Cap$38.51B$72.11B$93.13B$74.46B$16.01B
Revenue (TTM)$26.62B$12.28B$26.58B$18.39B$6.22B
Net Income (TTM)$2.76B$1.54B$2.58B$4.48B$-34M
Gross Margin37.4%44.3%21.4%47.2%17.6%
Operating Margin16.8%23.1%16.0%27.9%9.2%
Forward P/E12.4x35.0x30.5x15.9x49.5x
Total Debt$27.99B$15.67B$17.08B$22.64B$4.80B
Cash & Equiv.$1.93B$970M$358M$825M$788M

CUK vs HLT vs MAR vs RCL vs HLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

CUK
HLT
MAR
RCL
H
StockMay 20May 26Return
Carnival Corporatio… (CUK)100203.0+103.0%
Hilton Worldwide Ho… (HLT)100408.6+308.6%
Marriott Internatio… (MAR)100408.7+308.7%
Royal Caribbean Cru… (RCL)100508.5+408.5%
Hyatt Hotels Corpor… (H)100304.2+204.2%

Price return only. Dividends and distributions are not included.

Quick Verdict: CUK vs HLT vs MAR vs RCL vs H

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: CUK and RCL are tied at the top with 2 categories each (5-stock set) — the right choice depends on your priorities. Royal Caribbean Cruises Ltd. is the stronger pick specifically for profitability and margin quality and operational efficiency and capital deployment. HLT, MAR, and H also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
CUK
Carnival Corporation & plc
The Value Play

CUK has the current edge in this matchup, primarily because of its strength in value and momentum.

  • Lower P/E (12.4x vs 49.5x)
  • +49.6% vs RCL's +20.0%
Best for: value and momentum
HLT
Hilton Worldwide Holdings Inc.
The Long-Run Compounder

HLT ranks third and is worth considering specifically for long-term compounding.

  • 6.1% 10Y total return vs RCL's 284.3%
  • Beta 0.93 vs CUK's 2.30
Best for: long-term compounding
MAR
Marriott International, Inc.
The Income Pick

MAR is the clearest fit if your priority is income & stability and defensive.

  • Dividend streak 4 yrs, beta 1.11, yield 0.8%
  • Beta 1.11, yield 0.8%, current ratio 0.43x
  • 0.8% yield, 4-year raise streak, vs HLT's 0.2%, (1 stock pays no dividend)
Best for: income & stability and defensive
RCL
Royal Caribbean Cruises Ltd.
The Growth Play

RCL is the #2 pick in this set and the best alternative if growth exposure is your priority.

  • Rev growth 8.8%, EPS growth 42.7%, 3Y rev CAGR 26.6%
  • 24.4% margin vs H's -0.5%
  • 11.1% ROA vs H's -0.2%, ROIC 12.2% vs 5.8%
Best for: growth exposure
H
Hyatt Hotels Corporation
The Defensive Pick

H is the clearest fit if your priority is sleep-well-at-night.

  • Lower volatility, beta 1.39, current ratio 58.02x
  • 117.0% revenue growth vs MAR's 4.3%
Best for: sleep-well-at-night
See the full category breakdown
CategoryWinnerWhy
GrowthH logoH117.0% revenue growth vs MAR's 4.3%
ValueCUK logoCUKLower P/E (12.4x vs 49.5x)
Quality / MarginsRCL logoRCL24.4% margin vs H's -0.5%
Stability / SafetyHLT logoHLTBeta 0.93 vs CUK's 2.30
DividendsMAR logoMAR0.8% yield, 4-year raise streak, vs HLT's 0.2%, (1 stock pays no dividend)
Momentum (1Y)CUK logoCUK+49.6% vs RCL's +20.0%
Efficiency (ROA)RCL logoRCL11.1% ROA vs H's -0.2%, ROIC 12.2% vs 5.8%

CUK vs HLT vs MAR vs RCL vs H — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

CUKCarnival Corporation & plc
FY 2025
Cruise Passenger Ticket
65.4%$17.4B
Cruise Onboard And Other
34.6%$9.2B
HLTHilton Worldwide Holdings Inc.
FY 2025
Reimbursement Revenue
65.6%$7.1B
Management and Franchise
25.7%$2.8B
Management Service, Base
3.5%$376M
Management Service, Incentive
2.9%$313M
Hotel, Other
2.3%$252M
MARMarriott International, Inc.
FY 2025
Reimbursements
60.8%$19.5B
Fee Service
17.0%$5.4B
Franchise
10.4%$3.3B
Management Service, Base
6.6%$2.1B
Owned, Leased and Other
5.2%$1.7B
RCLRoyal Caribbean Cruises Ltd.
FY 2025
Cruise Itinerary
95.2%$17.1B
Other Products And Services
4.8%$864M
HHyatt Hotels Corporation
FY 2025
Management and Franchising
68.0%$4.8B
Owned And Leased Segment
19.7%$1.4B
Distribution Segment
13.3%$946M
Segment Revenues
-1.0%$-73,000,000

CUK vs HLT vs MAR vs RCL vs H — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLRCLLAGGINGH

Income & Cash Flow (Last 12 Months)

RCL leads this category, winning 3 of 6 comparable metrics.

CUK is the larger business by revenue, generating $26.6B annually — 4.3x H's $6.2B. RCL is the more profitable business, keeping 24.4% of every revenue dollar as net income compared to H's -0.5%. On growth, H holds the edge at +108.7% YoY revenue growth, suggesting stronger near-term business momentum.

MetricCUK logoCUKCarnival Corporat…HLT logoHLTHilton Worldwide …MAR logoMARMarriott Internat…RCL logoRCLRoyal Caribbean C…H logoHHyatt Hotels Corp…
RevenueTrailing 12 months$26.6B$12.3B$26.6B$18.4B$6.2B
EBITDAEarnings before interest/tax$7.3B$3.0B$4.5B$6.8B$899M
Net IncomeAfter-tax profit$2.8B$1.5B$2.6B$4.5B-$34M
Free Cash FlowCash after capex$2.6B$2.2B$3.1B$1.4B$63M
Gross MarginGross profit ÷ Revenue+37.4%+44.3%+21.4%+47.2%+17.6%
Operating MarginEBIT ÷ Revenue+16.8%+23.1%+16.0%+27.9%+9.2%
Net MarginNet income ÷ Revenue+10.4%+12.6%+9.7%+24.4%-0.5%
FCF MarginFCF ÷ Revenue+9.8%+17.8%+11.7%+7.5%+1.0%
Rev. Growth (YoY)Latest quarter vs prior year+6.6%+9.0%+6.2%+11.3%+108.7%
EPS Growth (YoY)Latest quarter vs prior year+82.4%+35.0%+0.8%+28.9%+95.0%
RCL leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

CUK leads this category, winning 5 of 6 comparable metrics.

At 13.6x trailing earnings, CUK trades at a 74% valuation discount to HLT's 51.8x P/E. On an enterprise value basis, CUK's 8.9x EV/EBITDA is more attractive than HLT's 30.2x.

MetricCUK logoCUKCarnival Corporat…HLT logoHLTHilton Worldwide …MAR logoMARMarriott Internat…RCL logoRCLRoyal Caribbean C…H logoHHyatt Hotels Corp…
Market CapShares × price$38.5B$72.1B$93.1B$74.5B$16.0B
Enterprise ValueMkt cap + debt − cash$64.6B$86.8B$109.9B$96.3B$20.0B
Trailing P/EPrice ÷ TTM EPS13.60x51.76x37.22x17.63x-310.37x
Forward P/EPrice ÷ next-FY EPS est.12.45x35.00x30.52x15.89x49.52x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple8.88x30.25x24.75x14.76x22.59x
Price / SalesMarket cap ÷ Revenue1.45x5.99x3.56x4.15x2.24x
Price / BookPrice ÷ Book value/share3.14x7.33x4.37x
Price / FCFMarket cap ÷ FCF14.77x35.56x35.71x60.24x100.67x
CUK leads this category, winning 5 of 6 comparable metrics.

Profitability & Efficiency

RCL leads this category, winning 4 of 9 comparable metrics.

RCL delivers a 44.9% return on equity — every $100 of shareholder capital generates $45 in annual profit, vs $-1 for H. H carries lower financial leverage with a 1.31x debt-to-equity ratio, signaling a more conservative balance sheet compared to CUK's 2.28x. On the Piotroski fundamental quality scale (0–9), CUK scores 7/9 vs H's 5/9, reflecting strong financial health.

MetricCUK logoCUKCarnival Corporat…HLT logoHLTHilton Worldwide …MAR logoMARMarriott Internat…RCL logoRCLRoyal Caribbean C…H logoHHyatt Hotels Corp…
ROE (TTM)Return on equity+22.5%+44.9%-0.9%
ROA (TTM)Return on assets+5.3%+9.4%+9.3%+11.1%-0.2%
ROICReturn on invested capital+8.9%+24.7%+25.0%+12.2%+5.8%
ROCEReturn on capital employed+11.8%+19.0%+22.6%+17.3%+4.7%
Piotroski ScoreFundamental quality 0–977775
Debt / EquityFinancial leverage2.28x2.21x1.31x
Net DebtTotal debt minus cash$26.1B$14.7B$16.7B$21.8B$4.0B
Cash & Equiv.Liquid assets$1.9B$970M$358M$825M$788M
Total DebtShort + long-term debt$28.0B$15.7B$17.1B$22.6B$4.8B
Interest CoverageEBIT ÷ Interest expense3.09x4.42x5.20x5.36x1.28x
RCL leads this category, winning 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

RCL leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in RCL five years ago would be worth $33,503 today (with dividends reinvested), compared to $12,146 for CUK. Over the past 12 months, CUK leads with a +49.6% total return vs RCL's +20.0%. The 3-year compound annual growth rate (CAGR) favors RCL at 53.1% vs H's 12.9% — a key indicator of consistent wealth creation.

MetricCUK logoCUKCarnival Corporat…HLT logoHLTHilton Worldwide …MAR logoMARMarriott Internat…RCL logoRCLRoyal Caribbean C…H logoHHyatt Hotels Corp…
YTD ReturnYear-to-date-10.0%+8.2%+12.9%-2.3%+1.3%
1-Year ReturnPast 12 months+49.6%+30.5%+37.2%+20.0%+32.5%
3-Year ReturnCumulative with dividends+190.4%+118.9%+102.6%+258.9%+43.8%
5-Year ReturnCumulative with dividends+21.5%+162.5%+157.3%+235.0%+115.1%
10-Year ReturnCumulative with dividends-31.6%+608.0%+432.2%+284.3%+249.0%
CAGR (3Y)Annualised 3-year return+42.7%+29.8%+26.5%+53.1%+12.9%
RCL leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — HLT and MAR each lead in 1 of 2 comparable metrics.

HLT is the less volatile stock with a 0.93 beta — it tends to amplify market swings less than CUK's 2.30 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MAR currently trades 92.9% from its 52-week high vs RCL's 75.1% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricCUK logoCUKCarnival Corporat…HLT logoHLTHilton Worldwide …MAR logoMARMarriott Internat…RCL logoRCLRoyal Caribbean C…H logoHHyatt Hotels Corp…
Beta (5Y)Sensitivity to S&P 5002.30x0.93x1.11x1.72x1.39x
52-Week HighHighest price in past year$33.72$344.75$380.00$366.50$180.53
52-Week LowLowest price in past year$18.16$240.76$253.56$229.20$124.82
% of 52W HighCurrent price vs 52-week peak+81.5%+91.9%+92.9%+75.1%+92.8%
RSI (14)Momentum oscillator 0–10053.550.048.754.760.8
Avg Volume (50D)Average daily shares traded3.3M1.6M1.5M2.6M790K
Evenly matched — HLT and MAR each lead in 1 of 2 comparable metrics.

Analyst Outlook

MAR leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: CUK as "Buy", HLT as "Buy", MAR as "Hold", RCL as "Buy", H as "Hold". Consensus price targets imply 28.5% upside for RCL (target: $354) vs 6.8% for HLT (target: $338). For income investors, MAR offers the higher dividend yield at 0.75% vs HLT's 0.19%.

MetricCUK logoCUKCarnival Corporat…HLT logoHLTHilton Worldwide …MAR logoMARMarriott Internat…RCL logoRCLRoyal Caribbean C…H logoHHyatt Hotels Corp…
Analyst RatingConsensus buy/hold/sellBuyBuyHoldBuyHold
Price TargetConsensus 12-month target$338.45$388.08$353.67$190.30
# AnalystsCovering analysts3649525149
Dividend YieldAnnual dividend ÷ price+0.2%+0.8%+0.4%+0.4%
Dividend StreakConsecutive years of raises00413
Dividend / ShareAnnual DPS$0.60$2.67$0.97$0.60
Buyback YieldShare repurchases ÷ mkt cap0.0%+4.5%+3.5%+1.6%+2.0%
MAR leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

RCL leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). CUK leads in 1 (Valuation Metrics). 1 tied.

Best OverallRoyal Caribbean Cruises Ltd. (RCL)Leads 3 of 6 categories
Loading custom metrics...

CUK vs HLT vs MAR vs RCL vs H: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is CUK or HLT or MAR or RCL or H a better buy right now?

For growth investors, Hyatt Hotels Corporation (H) is the stronger pick with 117.

0% revenue growth year-over-year, versus 4. 3% for Marriott International, Inc. (MAR). Carnival Corporation & plc (CUK) offers the better valuation at 13. 6x trailing P/E (12. 4x forward), making it the more compelling value choice. Analysts rate Carnival Corporation & plc (CUK) a "Buy" — based on 36 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — CUK or HLT or MAR or RCL or H?

On trailing P/E, Carnival Corporation & plc (CUK) is the cheapest at 13.

6x versus Hilton Worldwide Holdings Inc. at 51. 8x. On forward P/E, Carnival Corporation & plc is actually cheaper at 12. 4x.

03

Which is the better long-term investment — CUK or HLT or MAR or RCL or H?

Over the past 5 years, Royal Caribbean Cruises Ltd.

(RCL) delivered a total return of +235. 0%, compared to +21. 5% for Carnival Corporation & plc (CUK). Over 10 years, the gap is even starker: HLT returned +608. 0% versus CUK's -31. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — CUK or HLT or MAR or RCL or H?

By beta (market sensitivity over 5 years), Hilton Worldwide Holdings Inc.

(HLT) is the lower-risk stock at 0. 93β versus Carnival Corporation & plc's 2. 30β — meaning CUK is approximately 147% more volatile than HLT relative to the S&P 500. On balance sheet safety, Hyatt Hotels Corporation (H) carries a lower debt/equity ratio of 131% versus 2% for Carnival Corporation & plc — giving it more financial flexibility in a downturn.

05

Which is growing faster — CUK or HLT or MAR or RCL or H?

By revenue growth (latest reported year), Hyatt Hotels Corporation (H) is pulling ahead at 117.

0% versus 4. 3% for Marriott International, Inc. (MAR). On earnings-per-share growth, the picture is similar: Royal Caribbean Cruises Ltd. grew EPS 42. 7% year-over-year, compared to -104. 3% for Hyatt Hotels Corporation. Over a 3-year CAGR, CUK leads at 29. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — CUK or HLT or MAR or RCL or H?

Royal Caribbean Cruises Ltd.

(RCL) is the more profitable company, earning 23. 8% net margin versus -0. 7% for Hyatt Hotels Corporation — meaning it keeps 23. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: RCL leads at 27. 4% versus 7. 8% for H. At the gross margin level — before operating expenses — RCL leads at 46. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is CUK or HLT or MAR or RCL or H more undervalued right now?

On forward earnings alone, Carnival Corporation & plc (CUK) trades at 12.

4x forward P/E versus 49. 5x for Hyatt Hotels Corporation — 37. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for RCL: 28. 5% to $353. 67.

08

Which pays a better dividend — CUK or HLT or MAR or RCL or H?

In this comparison, MAR (0.

8% yield), H (0. 4% yield), RCL (0. 4% yield), HLT (0. 2% yield) pay a dividend. CUK does not pay a meaningful dividend and should not be held primarily for income.

09

Is CUK or HLT or MAR or RCL or H better for a retirement portfolio?

For long-horizon retirement investors, Marriott International, Inc.

(MAR) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 11), 0. 8% yield, +432. 2% 10Y return). Carnival Corporation & plc (CUK) carries a higher beta of 2. 30 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MAR: +432. 2%, CUK: -31. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between CUK and HLT and MAR and RCL and H?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: CUK is a mid-cap deep-value stock; HLT is a mid-cap quality compounder stock; MAR is a mid-cap quality compounder stock; RCL is a mid-cap deep-value stock; H is a mid-cap high-growth stock. MAR pays a dividend while CUK, HLT, RCL, H do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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CUK

Steady Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 6%
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HLT

Steady Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 7%
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MAR

Stable Dividend Mega-Cap

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 5%
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RCL

Quality Mega-Cap Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 14%
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H

High-Growth Disruptor

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 54%
  • Dividend Yield > 0.5%
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Custom Screen

Beat Both

Find stocks that outperform CUK and HLT and MAR and RCL and H on the metrics below

Revenue Growth>
%
(CUK: 6.6% · HLT: 9.0%)
Net Margin>
%
(CUK: 10.4% · HLT: 12.6%)
P/E Ratio<
x
(CUK: 13.6x · HLT: 51.8x)

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