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Stock Comparison

CUK vs MAR

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
CUK
Carnival Corporation & plc

Leisure

Consumer CyclicalNYSE • US
Market Cap$38.51B
5Y Perf.+103.0%
MAR
Marriott International, Inc.

Travel Lodging

Consumer CyclicalNASDAQ • US
Market Cap$93.13B
5Y Perf.+308.7%

CUK vs MAR — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
CUK logoCUK
MAR logoMAR
IndustryLeisureTravel Lodging
Market Cap$38.51B$93.13B
Revenue (TTM)$26.62B$26.58B
Net Income (TTM)$2.76B$2.58B
Gross Margin37.4%21.4%
Operating Margin16.8%16.0%
Forward P/E12.4x30.5x
Total Debt$27.99B$17.08B
Cash & Equiv.$1.93B$358M

CUK vs MARLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

CUK
MAR
StockMay 20May 26Return
Carnival Corporatio… (CUK)100203.0+103.0%
Marriott Internatio… (MAR)100408.7+308.7%

Price return only. Dividends and distributions are not included.

Quick Verdict: CUK vs MAR

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: CUK leads in 4 of 7 categories, making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. Marriott International, Inc. is the stronger pick specifically for capital preservation and lower volatility and dividend income and shareholder returns. As sector peers, any of these can serve as alternatives in the same allocation.
CUK
Carnival Corporation & plc
The Growth Play

CUK carries the broadest edge in this set and is the clearest fit for growth exposure.

  • Rev growth 6.4%, EPS growth 40.3%, 3Y rev CAGR 29.8%
  • 6.4% revenue growth vs MAR's 4.3%
  • Lower P/E (12.4x vs 30.5x)
Best for: growth exposure
MAR
Marriott International, Inc.
The Income Pick

MAR is the clearest fit if your priority is income & stability and long-term compounding.

  • Dividend streak 4 yrs, beta 1.11, yield 0.8%
  • 432.2% 10Y total return vs CUK's -31.6%
  • Lower volatility, beta 1.11, current ratio 0.43x
Best for: income & stability and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthCUK logoCUK6.4% revenue growth vs MAR's 4.3%
ValueCUK logoCUKLower P/E (12.4x vs 30.5x)
Quality / MarginsCUK logoCUK10.4% margin vs MAR's 9.7%
Stability / SafetyMAR logoMARBeta 1.11 vs CUK's 2.30
DividendsMAR logoMAR0.8% yield; 4-year raise streak; the other pay no meaningful dividend
Momentum (1Y)CUK logoCUK+49.6% vs MAR's +37.2%
Efficiency (ROA)MAR logoMAR9.3% ROA vs CUK's 5.3%, ROIC 25.0% vs 8.9%

CUK vs MAR — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

CUKCarnival Corporation & plc
FY 2025
Cruise Passenger Ticket
65.4%$17.4B
Cruise Onboard And Other
34.6%$9.2B
MARMarriott International, Inc.
FY 2025
Reimbursements
60.8%$19.5B
Fee Service
17.0%$5.4B
Franchise
10.4%$3.3B
Management Service, Base
6.6%$2.1B
Owned, Leased and Other
5.2%$1.7B

CUK vs MAR — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMARLAGGINGCUK

Income & Cash Flow (Last 12 Months)

CUK leads this category, winning 5 of 6 comparable metrics.

CUK and MAR operate at a comparable scale, with $26.6B and $26.6B in trailing revenue. Profitability is closely matched — net margins range from 10.4% (CUK) to 9.7% (MAR).

MetricCUK logoCUKCarnival Corporat…MAR logoMARMarriott Internat…
RevenueTrailing 12 months$26.6B$26.6B
EBITDAEarnings before interest/tax$7.3B$4.5B
Net IncomeAfter-tax profit$2.8B$2.6B
Free Cash FlowCash after capex$2.6B$3.1B
Gross MarginGross profit ÷ Revenue+37.4%+21.4%
Operating MarginEBIT ÷ Revenue+16.8%+16.0%
Net MarginNet income ÷ Revenue+10.4%+9.7%
FCF MarginFCF ÷ Revenue+9.8%+11.7%
Rev. Growth (YoY)Latest quarter vs prior year+6.6%+6.2%
EPS Growth (YoY)Latest quarter vs prior year+82.4%+0.8%
CUK leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

CUK leads this category, winning 5 of 5 comparable metrics.

At 13.6x trailing earnings, CUK trades at a 63% valuation discount to MAR's 37.2x P/E. On an enterprise value basis, CUK's 8.9x EV/EBITDA is more attractive than MAR's 24.7x.

MetricCUK logoCUKCarnival Corporat…MAR logoMARMarriott Internat…
Market CapShares × price$38.5B$93.1B
Enterprise ValueMkt cap + debt − cash$64.6B$109.9B
Trailing P/EPrice ÷ TTM EPS13.60x37.22x
Forward P/EPrice ÷ next-FY EPS est.12.45x30.52x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple8.88x24.75x
Price / SalesMarket cap ÷ Revenue1.45x3.56x
Price / BookPrice ÷ Book value/share3.14x
Price / FCFMarket cap ÷ FCF14.77x35.71x
CUK leads this category, winning 5 of 5 comparable metrics.

Profitability & Efficiency

MAR leads this category, winning 6 of 6 comparable metrics.
MetricCUK logoCUKCarnival Corporat…MAR logoMARMarriott Internat…
ROE (TTM)Return on equity+22.5%
ROA (TTM)Return on assets+5.3%+9.3%
ROICReturn on invested capital+8.9%+25.0%
ROCEReturn on capital employed+11.8%+22.6%
Piotroski ScoreFundamental quality 0–977
Debt / EquityFinancial leverage2.28x
Net DebtTotal debt minus cash$26.1B$16.7B
Cash & Equiv.Liquid assets$1.9B$358M
Total DebtShort + long-term debt$28.0B$17.1B
Interest CoverageEBIT ÷ Interest expense3.09x5.20x
MAR leads this category, winning 6 of 6 comparable metrics.

Total Returns (Dividends Reinvested)

Evenly matched — CUK and MAR each lead in 3 of 6 comparable metrics.

A $10,000 investment in MAR five years ago would be worth $25,726 today (with dividends reinvested), compared to $12,146 for CUK. Over the past 12 months, CUK leads with a +49.6% total return vs MAR's +37.2%. The 3-year compound annual growth rate (CAGR) favors CUK at 42.7% vs MAR's 26.5% — a key indicator of consistent wealth creation.

MetricCUK logoCUKCarnival Corporat…MAR logoMARMarriott Internat…
YTD ReturnYear-to-date-10.0%+12.9%
1-Year ReturnPast 12 months+49.6%+37.2%
3-Year ReturnCumulative with dividends+190.4%+102.6%
5-Year ReturnCumulative with dividends+21.5%+157.3%
10-Year ReturnCumulative with dividends-31.6%+432.2%
CAGR (3Y)Annualised 3-year return+42.7%+26.5%
Evenly matched — CUK and MAR each lead in 3 of 6 comparable metrics.

Risk & Volatility

MAR leads this category, winning 2 of 2 comparable metrics.

MAR is the less volatile stock with a 1.11 beta — it tends to amplify market swings less than CUK's 2.30 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MAR currently trades 92.9% from its 52-week high vs CUK's 81.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricCUK logoCUKCarnival Corporat…MAR logoMARMarriott Internat…
Beta (5Y)Sensitivity to S&P 5002.30x1.11x
52-Week HighHighest price in past year$33.72$380.00
52-Week LowLowest price in past year$18.16$253.56
% of 52W HighCurrent price vs 52-week peak+81.5%+92.9%
RSI (14)Momentum oscillator 0–10053.548.7
Avg Volume (50D)Average daily shares traded3.3M1.5M
MAR leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

MAR leads this category, winning 1 of 1 comparable metric.

Wall Street rates CUK as "Buy" and MAR as "Hold". MAR is the only dividend payer here at 0.75% yield — a key consideration for income-focused portfolios.

MetricCUK logoCUKCarnival Corporat…MAR logoMARMarriott Internat…
Analyst RatingConsensus buy/hold/sellBuyHold
Price TargetConsensus 12-month target$388.08
# AnalystsCovering analysts3652
Dividend YieldAnnual dividend ÷ price+0.8%
Dividend StreakConsecutive years of raises04
Dividend / ShareAnnual DPS$2.67
Buyback YieldShare repurchases ÷ mkt cap0.0%+3.5%
MAR leads this category, winning 1 of 1 comparable metric.
Key Takeaway

MAR leads in 3 of 6 categories (Profitability & Efficiency, Risk & Volatility). CUK leads in 2 (Income & Cash Flow, Valuation Metrics). 1 tied.

Best OverallMarriott International, Inc. (MAR)Leads 3 of 6 categories
Loading custom metrics...

CUK vs MAR: Frequently Asked Questions

10 questions · data-driven answers · updated daily

01

Is CUK or MAR a better buy right now?

For growth investors, Carnival Corporation & plc (CUK) is the stronger pick with 6.

4% revenue growth year-over-year, versus 4. 3% for Marriott International, Inc. (MAR). Carnival Corporation & plc (CUK) offers the better valuation at 13. 6x trailing P/E (12. 4x forward), making it the more compelling value choice. Analysts rate Carnival Corporation & plc (CUK) a "Buy" — based on 36 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — CUK or MAR?

On trailing P/E, Carnival Corporation & plc (CUK) is the cheapest at 13.

6x versus Marriott International, Inc. at 37. 2x. On forward P/E, Carnival Corporation & plc is actually cheaper at 12. 4x.

03

Which is the better long-term investment — CUK or MAR?

Over the past 5 years, Marriott International, Inc.

(MAR) delivered a total return of +157. 3%, compared to +21. 5% for Carnival Corporation & plc (CUK). Over 10 years, the gap is even starker: MAR returned +432. 2% versus CUK's -31. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — CUK or MAR?

By beta (market sensitivity over 5 years), Marriott International, Inc.

(MAR) is the lower-risk stock at 1. 11β versus Carnival Corporation & plc's 2. 30β — meaning CUK is approximately 108% more volatile than MAR relative to the S&P 500.

05

Which is growing faster — CUK or MAR?

By revenue growth (latest reported year), Carnival Corporation & plc (CUK) is pulling ahead at 6.

4% versus 4. 3% for Marriott International, Inc. (MAR). On earnings-per-share growth, the picture is similar: Carnival Corporation & plc grew EPS 40. 3% year-over-year, compared to 13. 9% for Marriott International, Inc.. Over a 3-year CAGR, CUK leads at 29. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — CUK or MAR?

Carnival Corporation & plc (CUK) is the more profitable company, earning 10.

4% net margin versus 9. 9% for Marriott International, Inc. — meaning it keeps 10. 4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CUK leads at 16. 8% versus 15. 8% for MAR. At the gross margin level — before operating expenses — CUK leads at 29. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is CUK or MAR more undervalued right now?

On forward earnings alone, Carnival Corporation & plc (CUK) trades at 12.

4x forward P/E versus 30. 5x for Marriott International, Inc. — 18. 1x cheaper on a one-year earnings basis.

08

Which pays a better dividend — CUK or MAR?

In this comparison, MAR (0.

8% yield) pays a dividend. CUK does not pay a meaningful dividend and should not be held primarily for income.

09

Is CUK or MAR better for a retirement portfolio?

For long-horizon retirement investors, Marriott International, Inc.

(MAR) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 11), 0. 8% yield, +432. 2% 10Y return). Carnival Corporation & plc (CUK) carries a higher beta of 2. 30 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MAR: +432. 2%, CUK: -31. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between CUK and MAR?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: CUK is a mid-cap deep-value stock; MAR is a mid-cap quality compounder stock. MAR pays a dividend while CUK does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform both.

Stocks Like

CUK

Steady Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 6%
Run This Screen
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MAR

Stable Dividend Mega-Cap

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 5%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform CUK and MAR on the metrics below

Revenue Growth>
%
(CUK: 6.6% · MAR: 6.2%)
Net Margin>
%
(CUK: 10.4% · MAR: 9.7%)
P/E Ratio<
x
(CUK: 13.6x · MAR: 37.2x)

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