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CUK vs MAR
Revenue, margins, valuation, and 5-year total return — side by side.
Travel Lodging
CUK vs MAR — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Leisure | Travel Lodging |
| Market Cap | $38.51B | $93.13B |
| Revenue (TTM) | $26.62B | $26.58B |
| Net Income (TTM) | $2.76B | $2.58B |
| Gross Margin | 37.4% | 21.4% |
| Operating Margin | 16.8% | 16.0% |
| Forward P/E | 12.4x | 30.5x |
| Total Debt | $27.99B | $17.08B |
| Cash & Equiv. | $1.93B | $358M |
CUK vs MAR — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Carnival Corporatio… (CUK) | 100 | 203.0 | +103.0% |
| Marriott Internatio… (MAR) | 100 | 408.7 | +308.7% |
Price return only. Dividends and distributions are not included.
Quick Verdict: CUK vs MAR
Each card shows where this stock fits in a portfolio — not just who wins on paper.
CUK carries the broadest edge in this set and is the clearest fit for growth exposure.
- Rev growth 6.4%, EPS growth 40.3%, 3Y rev CAGR 29.8%
- 6.4% revenue growth vs MAR's 4.3%
- Lower P/E (12.4x vs 30.5x)
MAR is the clearest fit if your priority is income & stability and long-term compounding.
- Dividend streak 4 yrs, beta 1.11, yield 0.8%
- 432.2% 10Y total return vs CUK's -31.6%
- Lower volatility, beta 1.11, current ratio 0.43x
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 6.4% revenue growth vs MAR's 4.3% | |
| Value | Lower P/E (12.4x vs 30.5x) | |
| Quality / Margins | 10.4% margin vs MAR's 9.7% | |
| Stability / Safety | Beta 1.11 vs CUK's 2.30 | |
| Dividends | 0.8% yield; 4-year raise streak; the other pay no meaningful dividend | |
| Momentum (1Y) | +49.6% vs MAR's +37.2% | |
| Efficiency (ROA) | 9.3% ROA vs CUK's 5.3%, ROIC 25.0% vs 8.9% |
CUK vs MAR — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
CUK vs MAR — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
CUK leads this category, winning 5 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
CUK and MAR operate at a comparable scale, with $26.6B and $26.6B in trailing revenue. Profitability is closely matched — net margins range from 10.4% (CUK) to 9.7% (MAR).
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $26.6B | $26.6B |
| EBITDAEarnings before interest/tax | $7.3B | $4.5B |
| Net IncomeAfter-tax profit | $2.8B | $2.6B |
| Free Cash FlowCash after capex | $2.6B | $3.1B |
| Gross MarginGross profit ÷ Revenue | +37.4% | +21.4% |
| Operating MarginEBIT ÷ Revenue | +16.8% | +16.0% |
| Net MarginNet income ÷ Revenue | +10.4% | +9.7% |
| FCF MarginFCF ÷ Revenue | +9.8% | +11.7% |
| Rev. Growth (YoY)Latest quarter vs prior year | +6.6% | +6.2% |
| EPS Growth (YoY)Latest quarter vs prior year | +82.4% | +0.8% |
Valuation Metrics
CUK leads this category, winning 5 of 5 comparable metrics.
Valuation Metrics
At 13.6x trailing earnings, CUK trades at a 63% valuation discount to MAR's 37.2x P/E. On an enterprise value basis, CUK's 8.9x EV/EBITDA is more attractive than MAR's 24.7x.
| Metric | ||
|---|---|---|
| Market CapShares × price | $38.5B | $93.1B |
| Enterprise ValueMkt cap + debt − cash | $64.6B | $109.9B |
| Trailing P/EPrice ÷ TTM EPS | 13.60x | 37.22x |
| Forward P/EPrice ÷ next-FY EPS est. | 12.45x | 30.52x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | 8.88x | 24.75x |
| Price / SalesMarket cap ÷ Revenue | 1.45x | 3.56x |
| Price / BookPrice ÷ Book value/share | 3.14x | — |
| Price / FCFMarket cap ÷ FCF | 14.77x | 35.71x |
Profitability & Efficiency
MAR leads this category, winning 6 of 6 comparable metrics.
Profitability & Efficiency
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | +22.5% | — |
| ROA (TTM)Return on assets | +5.3% | +9.3% |
| ROICReturn on invested capital | +8.9% | +25.0% |
| ROCEReturn on capital employed | +11.8% | +22.6% |
| Piotroski ScoreFundamental quality 0–9 | 7 | 7 |
| Debt / EquityFinancial leverage | 2.28x | — |
| Net DebtTotal debt minus cash | $26.1B | $16.7B |
| Cash & Equiv.Liquid assets | $1.9B | $358M |
| Total DebtShort + long-term debt | $28.0B | $17.1B |
| Interest CoverageEBIT ÷ Interest expense | 3.09x | 5.20x |
Total Returns (Dividends Reinvested)
Evenly matched — CUK and MAR each lead in 3 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in MAR five years ago would be worth $25,726 today (with dividends reinvested), compared to $12,146 for CUK. Over the past 12 months, CUK leads with a +49.6% total return vs MAR's +37.2%. The 3-year compound annual growth rate (CAGR) favors CUK at 42.7% vs MAR's 26.5% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | -10.0% | +12.9% |
| 1-Year ReturnPast 12 months | +49.6% | +37.2% |
| 3-Year ReturnCumulative with dividends | +190.4% | +102.6% |
| 5-Year ReturnCumulative with dividends | +21.5% | +157.3% |
| 10-Year ReturnCumulative with dividends | -31.6% | +432.2% |
| CAGR (3Y)Annualised 3-year return | +42.7% | +26.5% |
Risk & Volatility
MAR leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
MAR is the less volatile stock with a 1.11 beta — it tends to amplify market swings less than CUK's 2.30 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MAR currently trades 92.9% from its 52-week high vs CUK's 81.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 2.30x | 1.11x |
| 52-Week HighHighest price in past year | $33.72 | $380.00 |
| 52-Week LowLowest price in past year | $18.16 | $253.56 |
| % of 52W HighCurrent price vs 52-week peak | +81.5% | +92.9% |
| RSI (14)Momentum oscillator 0–100 | 53.5 | 48.7 |
| Avg Volume (50D)Average daily shares traded | 3.3M | 1.5M |
Analyst Outlook
MAR leads this category, winning 1 of 1 comparable metric.
Analyst Outlook
Wall Street rates CUK as "Buy" and MAR as "Hold". MAR is the only dividend payer here at 0.75% yield — a key consideration for income-focused portfolios.
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Hold |
| Price TargetConsensus 12-month target | — | $388.08 |
| # AnalystsCovering analysts | 36 | 52 |
| Dividend YieldAnnual dividend ÷ price | — | +0.8% |
| Dividend StreakConsecutive years of raises | 0 | 4 |
| Dividend / ShareAnnual DPS | — | $2.67 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +3.5% |
MAR leads in 3 of 6 categories (Profitability & Efficiency, Risk & Volatility). CUK leads in 2 (Income & Cash Flow, Valuation Metrics). 1 tied.
CUK vs MAR: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is CUK or MAR a better buy right now?
For growth investors, Carnival Corporation & plc (CUK) is the stronger pick with 6.
4% revenue growth year-over-year, versus 4. 3% for Marriott International, Inc. (MAR). Carnival Corporation & plc (CUK) offers the better valuation at 13. 6x trailing P/E (12. 4x forward), making it the more compelling value choice. Analysts rate Carnival Corporation & plc (CUK) a "Buy" — based on 36 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — CUK or MAR?
On trailing P/E, Carnival Corporation & plc (CUK) is the cheapest at 13.
6x versus Marriott International, Inc. at 37. 2x. On forward P/E, Carnival Corporation & plc is actually cheaper at 12. 4x.
03Which is the better long-term investment — CUK or MAR?
Over the past 5 years, Marriott International, Inc.
(MAR) delivered a total return of +157. 3%, compared to +21. 5% for Carnival Corporation & plc (CUK). Over 10 years, the gap is even starker: MAR returned +432. 2% versus CUK's -31. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — CUK or MAR?
By beta (market sensitivity over 5 years), Marriott International, Inc.
(MAR) is the lower-risk stock at 1. 11β versus Carnival Corporation & plc's 2. 30β — meaning CUK is approximately 108% more volatile than MAR relative to the S&P 500.
05Which is growing faster — CUK or MAR?
By revenue growth (latest reported year), Carnival Corporation & plc (CUK) is pulling ahead at 6.
4% versus 4. 3% for Marriott International, Inc. (MAR). On earnings-per-share growth, the picture is similar: Carnival Corporation & plc grew EPS 40. 3% year-over-year, compared to 13. 9% for Marriott International, Inc.. Over a 3-year CAGR, CUK leads at 29. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — CUK or MAR?
Carnival Corporation & plc (CUK) is the more profitable company, earning 10.
4% net margin versus 9. 9% for Marriott International, Inc. — meaning it keeps 10. 4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CUK leads at 16. 8% versus 15. 8% for MAR. At the gross margin level — before operating expenses — CUK leads at 29. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is CUK or MAR more undervalued right now?
On forward earnings alone, Carnival Corporation & plc (CUK) trades at 12.
4x forward P/E versus 30. 5x for Marriott International, Inc. — 18. 1x cheaper on a one-year earnings basis.
08Which pays a better dividend — CUK or MAR?
In this comparison, MAR (0.
8% yield) pays a dividend. CUK does not pay a meaningful dividend and should not be held primarily for income.
09Is CUK or MAR better for a retirement portfolio?
For long-horizon retirement investors, Marriott International, Inc.
(MAR) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 11), 0. 8% yield, +432. 2% 10Y return). Carnival Corporation & plc (CUK) carries a higher beta of 2. 30 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MAR: +432. 2%, CUK: -31. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between CUK and MAR?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: CUK is a mid-cap deep-value stock; MAR is a mid-cap quality compounder stock. MAR pays a dividend while CUK does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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