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CUK vs MAR vs HLT vs H
Revenue, margins, valuation, and 5-year total return — side by side.
Travel Lodging
Travel Lodging
Travel Lodging
CUK vs MAR vs HLT vs H — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Leisure | Travel Lodging | Travel Lodging | Travel Lodging |
| Market Cap | $38.51B | $93.13B | $72.11B | $16.01B |
| Revenue (TTM) | $26.62B | $26.58B | $12.28B | $6.22B |
| Net Income (TTM) | $2.76B | $2.58B | $1.54B | $-34M |
| Gross Margin | 37.4% | 21.4% | 44.3% | 17.6% |
| Operating Margin | 16.8% | 16.0% | 23.1% | 9.2% |
| Forward P/E | 12.4x | 30.5x | 35.0x | 49.5x |
| Total Debt | $27.99B | $17.08B | $15.67B | $4.80B |
| Cash & Equiv. | $1.93B | $358M | $970M | $788M |
CUK vs MAR vs HLT vs H — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Carnival Corporatio… (CUK) | 100 | 203.0 | +103.0% |
| Marriott Internatio… (MAR) | 100 | 408.7 | +308.7% |
| Hilton Worldwide Ho… (HLT) | 100 | 408.6 | +308.6% |
| Hyatt Hotels Corpor… (H) | 100 | 304.2 | +204.2% |
Price return only. Dividends and distributions are not included.
Quick Verdict: CUK vs MAR vs HLT vs H
Each card shows where this stock fits in a portfolio — not just who wins on paper.
CUK is the #2 pick in this set and the best alternative if growth exposure is your priority.
- Rev growth 6.4%, EPS growth 40.3%, 3Y rev CAGR 29.8%
- Lower P/E (12.4x vs 49.5x)
- +49.6% vs HLT's +30.5%
MAR is the clearest fit if your priority is income & stability and defensive.
- Dividend streak 4 yrs, beta 1.11, yield 0.8%
- Beta 1.11, yield 0.8%, current ratio 0.43x
- 0.8% yield, 4-year raise streak, vs HLT's 0.2%, (1 stock pays no dividend)
HLT carries the broadest edge in this set and is the clearest fit for long-term compounding.
- 6.1% 10Y total return vs MAR's 432.2%
- 12.6% margin vs H's -0.5%
- Beta 0.93 vs CUK's 2.30
- 9.4% ROA vs H's -0.2%, ROIC 24.7% vs 5.8%
H is the clearest fit if your priority is sleep-well-at-night.
- Lower volatility, beta 1.39, current ratio 58.02x
- 117.0% revenue growth vs MAR's 4.3%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 117.0% revenue growth vs MAR's 4.3% | |
| Value | Lower P/E (12.4x vs 49.5x) | |
| Quality / Margins | 12.6% margin vs H's -0.5% | |
| Stability / Safety | Beta 0.93 vs CUK's 2.30 | |
| Dividends | 0.8% yield, 4-year raise streak, vs HLT's 0.2%, (1 stock pays no dividend) | |
| Momentum (1Y) | +49.6% vs HLT's +30.5% | |
| Efficiency (ROA) | 9.4% ROA vs H's -0.2%, ROIC 24.7% vs 5.8% |
CUK vs MAR vs HLT vs H — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
CUK vs MAR vs HLT vs H — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
CUK leads in 2 of 6 categories
MAR leads 2 • HLT leads 1 • H leads 0 • 1 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
HLT leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
CUK is the larger business by revenue, generating $26.6B annually — 4.3x H's $6.2B. HLT is the more profitable business, keeping 12.6% of every revenue dollar as net income compared to H's -0.5%. On growth, H holds the edge at +108.7% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $26.6B | $26.6B | $12.3B | $6.2B |
| EBITDAEarnings before interest/tax | $7.3B | $4.5B | $3.0B | $899M |
| Net IncomeAfter-tax profit | $2.8B | $2.6B | $1.5B | -$34M |
| Free Cash FlowCash after capex | $2.6B | $3.1B | $2.2B | $63M |
| Gross MarginGross profit ÷ Revenue | +37.4% | +21.4% | +44.3% | +17.6% |
| Operating MarginEBIT ÷ Revenue | +16.8% | +16.0% | +23.1% | +9.2% |
| Net MarginNet income ÷ Revenue | +10.4% | +9.7% | +12.6% | -0.5% |
| FCF MarginFCF ÷ Revenue | +9.8% | +11.7% | +17.8% | +1.0% |
| Rev. Growth (YoY)Latest quarter vs prior year | +6.6% | +6.2% | +9.0% | +108.7% |
| EPS Growth (YoY)Latest quarter vs prior year | +82.4% | +0.8% | +35.0% | +95.0% |
Valuation Metrics
CUK leads this category, winning 5 of 6 comparable metrics.
Valuation Metrics
At 13.6x trailing earnings, CUK trades at a 74% valuation discount to HLT's 51.8x P/E. On an enterprise value basis, CUK's 8.9x EV/EBITDA is more attractive than HLT's 30.2x.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $38.5B | $93.1B | $72.1B | $16.0B |
| Enterprise ValueMkt cap + debt − cash | $64.6B | $109.9B | $86.8B | $20.0B |
| Trailing P/EPrice ÷ TTM EPS | 13.60x | 37.22x | 51.76x | -310.37x |
| Forward P/EPrice ÷ next-FY EPS est. | 12.45x | 30.52x | 35.00x | 49.52x |
| PEG RatioP/E ÷ EPS growth rate | — | — | — | — |
| EV / EBITDAEnterprise value multiple | 8.88x | 24.75x | 30.25x | 22.59x |
| Price / SalesMarket cap ÷ Revenue | 1.45x | 3.56x | 5.99x | 2.24x |
| Price / BookPrice ÷ Book value/share | 3.14x | — | — | 4.37x |
| Price / FCFMarket cap ÷ FCF | 14.77x | 35.71x | 35.56x | 100.67x |
Profitability & Efficiency
MAR leads this category, winning 4 of 9 comparable metrics.
Profitability & Efficiency
CUK delivers a 22.5% return on equity — every $100 of shareholder capital generates $22 in annual profit, vs $-1 for H. H carries lower financial leverage with a 1.31x debt-to-equity ratio, signaling a more conservative balance sheet compared to CUK's 2.28x. On the Piotroski fundamental quality scale (0–9), CUK scores 7/9 vs H's 5/9, reflecting strong financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | +22.5% | — | — | -0.9% |
| ROA (TTM)Return on assets | +5.3% | +9.3% | +9.4% | -0.2% |
| ROICReturn on invested capital | +8.9% | +25.0% | +24.7% | +5.8% |
| ROCEReturn on capital employed | +11.8% | +22.6% | +19.0% | +4.7% |
| Piotroski ScoreFundamental quality 0–9 | 7 | 7 | 7 | 5 |
| Debt / EquityFinancial leverage | 2.28x | — | — | 1.31x |
| Net DebtTotal debt minus cash | $26.1B | $16.7B | $14.7B | $4.0B |
| Cash & Equiv.Liquid assets | $1.9B | $358M | $970M | $788M |
| Total DebtShort + long-term debt | $28.0B | $17.1B | $15.7B | $4.8B |
| Interest CoverageEBIT ÷ Interest expense | 3.09x | 5.20x | 4.42x | 1.28x |
Total Returns (Dividends Reinvested)
CUK leads this category, winning 3 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in HLT five years ago would be worth $26,253 today (with dividends reinvested), compared to $12,146 for CUK. Over the past 12 months, CUK leads with a +49.6% total return vs HLT's +30.5%. The 3-year compound annual growth rate (CAGR) favors CUK at 42.7% vs H's 12.9% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | -10.0% | +12.9% | +8.2% | +1.3% |
| 1-Year ReturnPast 12 months | +49.6% | +37.2% | +30.5% | +32.5% |
| 3-Year ReturnCumulative with dividends | +190.4% | +102.6% | +118.9% | +43.8% |
| 5-Year ReturnCumulative with dividends | +21.5% | +157.3% | +162.5% | +115.1% |
| 10-Year ReturnCumulative with dividends | -31.6% | +432.2% | +608.0% | +249.0% |
| CAGR (3Y)Annualised 3-year return | +42.7% | +26.5% | +29.8% | +12.9% |
Risk & Volatility
Evenly matched — MAR and HLT each lead in 1 of 2 comparable metrics.
Risk & Volatility
HLT is the less volatile stock with a 0.93 beta — it tends to amplify market swings less than CUK's 2.30 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MAR currently trades 92.9% from its 52-week high vs CUK's 81.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 2.30x | 1.11x | 0.93x | 1.39x |
| 52-Week HighHighest price in past year | $33.72 | $380.00 | $344.75 | $180.53 |
| 52-Week LowLowest price in past year | $18.16 | $253.56 | $240.76 | $124.82 |
| % of 52W HighCurrent price vs 52-week peak | +81.5% | +92.9% | +91.9% | +92.8% |
| RSI (14)Momentum oscillator 0–100 | 53.5 | 48.7 | 50.0 | 60.8 |
| Avg Volume (50D)Average daily shares traded | 3.3M | 1.5M | 1.6M | 790K |
Analyst Outlook
MAR leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: CUK as "Buy", MAR as "Hold", HLT as "Buy", H as "Hold". Consensus price targets imply 13.5% upside for H (target: $190) vs 6.8% for HLT (target: $338). For income investors, MAR offers the higher dividend yield at 0.75% vs HLT's 0.19%.
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Hold | Buy | Hold |
| Price TargetConsensus 12-month target | — | $388.08 | $338.45 | $190.30 |
| # AnalystsCovering analysts | 36 | 52 | 49 | 49 |
| Dividend YieldAnnual dividend ÷ price | — | +0.8% | +0.2% | +0.4% |
| Dividend StreakConsecutive years of raises | 0 | 4 | 0 | 3 |
| Dividend / ShareAnnual DPS | — | $2.67 | $0.60 | $0.60 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +3.5% | +4.5% | +2.0% |
CUK leads in 2 of 6 categories (Valuation Metrics, Total Returns). MAR leads in 2 (Profitability & Efficiency, Analyst Outlook). 1 tied.
CUK vs MAR vs HLT vs H: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is CUK or MAR or HLT or H a better buy right now?
For growth investors, Hyatt Hotels Corporation (H) is the stronger pick with 117.
0% revenue growth year-over-year, versus 4. 3% for Marriott International, Inc. (MAR). Carnival Corporation & plc (CUK) offers the better valuation at 13. 6x trailing P/E (12. 4x forward), making it the more compelling value choice. Analysts rate Carnival Corporation & plc (CUK) a "Buy" — based on 36 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — CUK or MAR or HLT or H?
On trailing P/E, Carnival Corporation & plc (CUK) is the cheapest at 13.
6x versus Hilton Worldwide Holdings Inc. at 51. 8x. On forward P/E, Carnival Corporation & plc is actually cheaper at 12. 4x.
03Which is the better long-term investment — CUK or MAR or HLT or H?
Over the past 5 years, Hilton Worldwide Holdings Inc.
(HLT) delivered a total return of +162. 5%, compared to +21. 5% for Carnival Corporation & plc (CUK). Over 10 years, the gap is even starker: HLT returned +608. 0% versus CUK's -31. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — CUK or MAR or HLT or H?
By beta (market sensitivity over 5 years), Hilton Worldwide Holdings Inc.
(HLT) is the lower-risk stock at 0. 93β versus Carnival Corporation & plc's 2. 30β — meaning CUK is approximately 147% more volatile than HLT relative to the S&P 500. On balance sheet safety, Hyatt Hotels Corporation (H) carries a lower debt/equity ratio of 131% versus 2% for Carnival Corporation & plc — giving it more financial flexibility in a downturn.
05Which is growing faster — CUK or MAR or HLT or H?
By revenue growth (latest reported year), Hyatt Hotels Corporation (H) is pulling ahead at 117.
0% versus 4. 3% for Marriott International, Inc. (MAR). On earnings-per-share growth, the picture is similar: Carnival Corporation & plc grew EPS 40. 3% year-over-year, compared to -104. 3% for Hyatt Hotels Corporation. Over a 3-year CAGR, CUK leads at 29. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — CUK or MAR or HLT or H?
Hilton Worldwide Holdings Inc.
(HLT) is the more profitable company, earning 12. 1% net margin versus -0. 7% for Hyatt Hotels Corporation — meaning it keeps 12. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HLT leads at 22. 4% versus 7. 8% for H. At the gross margin level — before operating expenses — HLT leads at 41. 1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is CUK or MAR or HLT or H more undervalued right now?
On forward earnings alone, Carnival Corporation & plc (CUK) trades at 12.
4x forward P/E versus 49. 5x for Hyatt Hotels Corporation — 37. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for H: 13. 5% to $190. 30.
08Which pays a better dividend — CUK or MAR or HLT or H?
In this comparison, MAR (0.
8% yield), H (0. 4% yield), HLT (0. 2% yield) pay a dividend. CUK does not pay a meaningful dividend and should not be held primarily for income.
09Is CUK or MAR or HLT or H better for a retirement portfolio?
For long-horizon retirement investors, Marriott International, Inc.
(MAR) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 11), 0. 8% yield, +432. 2% 10Y return). Carnival Corporation & plc (CUK) carries a higher beta of 2. 30 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MAR: +432. 2%, CUK: -31. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between CUK and MAR and HLT and H?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: CUK is a mid-cap deep-value stock; MAR is a mid-cap quality compounder stock; HLT is a mid-cap quality compounder stock; H is a mid-cap high-growth stock. MAR pays a dividend while CUK, HLT, H do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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