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Stock Comparison

CUK vs MAR vs HLT vs H

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
CUK
Carnival Corporation & plc

Leisure

Consumer CyclicalNYSE • US
Market Cap$38.51B
5Y Perf.+103.0%
MAR
Marriott International, Inc.

Travel Lodging

Consumer CyclicalNASDAQ • US
Market Cap$93.13B
5Y Perf.+308.7%
HLT
Hilton Worldwide Holdings Inc.

Travel Lodging

Consumer CyclicalNYSE • US
Market Cap$72.11B
5Y Perf.+308.6%
H
Hyatt Hotels Corporation

Travel Lodging

Consumer CyclicalNYSE • US
Market Cap$16.01B
5Y Perf.+204.2%

CUK vs MAR vs HLT vs H — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
CUK logoCUK
MAR logoMAR
HLT logoHLT
H logoH
IndustryLeisureTravel LodgingTravel LodgingTravel Lodging
Market Cap$38.51B$93.13B$72.11B$16.01B
Revenue (TTM)$26.62B$26.58B$12.28B$6.22B
Net Income (TTM)$2.76B$2.58B$1.54B$-34M
Gross Margin37.4%21.4%44.3%17.6%
Operating Margin16.8%16.0%23.1%9.2%
Forward P/E12.4x30.5x35.0x49.5x
Total Debt$27.99B$17.08B$15.67B$4.80B
Cash & Equiv.$1.93B$358M$970M$788M

CUK vs MAR vs HLT vs HLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

CUK
MAR
HLT
H
StockMay 20May 26Return
Carnival Corporatio… (CUK)100203.0+103.0%
Marriott Internatio… (MAR)100408.7+308.7%
Hilton Worldwide Ho… (HLT)100408.6+308.6%
Hyatt Hotels Corpor… (H)100304.2+204.2%

Price return only. Dividends and distributions are not included.

Quick Verdict: CUK vs MAR vs HLT vs H

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: HLT leads in 3 of 7 categories, making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. Carnival Corporation & plc is the stronger pick specifically for valuation and capital efficiency and recent price momentum and sentiment. MAR and H also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
CUK
Carnival Corporation & plc
The Growth Play

CUK is the #2 pick in this set and the best alternative if growth exposure is your priority.

  • Rev growth 6.4%, EPS growth 40.3%, 3Y rev CAGR 29.8%
  • Lower P/E (12.4x vs 49.5x)
  • +49.6% vs HLT's +30.5%
Best for: growth exposure
MAR
Marriott International, Inc.
The Income Pick

MAR is the clearest fit if your priority is income & stability and defensive.

  • Dividend streak 4 yrs, beta 1.11, yield 0.8%
  • Beta 1.11, yield 0.8%, current ratio 0.43x
  • 0.8% yield, 4-year raise streak, vs HLT's 0.2%, (1 stock pays no dividend)
Best for: income & stability and defensive
HLT
Hilton Worldwide Holdings Inc.
The Long-Run Compounder

HLT carries the broadest edge in this set and is the clearest fit for long-term compounding.

  • 6.1% 10Y total return vs MAR's 432.2%
  • 12.6% margin vs H's -0.5%
  • Beta 0.93 vs CUK's 2.30
  • 9.4% ROA vs H's -0.2%, ROIC 24.7% vs 5.8%
Best for: long-term compounding
H
Hyatt Hotels Corporation
The Defensive Pick

H is the clearest fit if your priority is sleep-well-at-night.

  • Lower volatility, beta 1.39, current ratio 58.02x
  • 117.0% revenue growth vs MAR's 4.3%
Best for: sleep-well-at-night
See the full category breakdown
CategoryWinnerWhy
GrowthH logoH117.0% revenue growth vs MAR's 4.3%
ValueCUK logoCUKLower P/E (12.4x vs 49.5x)
Quality / MarginsHLT logoHLT12.6% margin vs H's -0.5%
Stability / SafetyHLT logoHLTBeta 0.93 vs CUK's 2.30
DividendsMAR logoMAR0.8% yield, 4-year raise streak, vs HLT's 0.2%, (1 stock pays no dividend)
Momentum (1Y)CUK logoCUK+49.6% vs HLT's +30.5%
Efficiency (ROA)HLT logoHLT9.4% ROA vs H's -0.2%, ROIC 24.7% vs 5.8%

CUK vs MAR vs HLT vs H — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

CUKCarnival Corporation & plc
FY 2025
Cruise Passenger Ticket
65.4%$17.4B
Cruise Onboard And Other
34.6%$9.2B
MARMarriott International, Inc.
FY 2025
Reimbursements
60.8%$19.5B
Fee Service
17.0%$5.4B
Franchise
10.4%$3.3B
Management Service, Base
6.6%$2.1B
Owned, Leased and Other
5.2%$1.7B
HLTHilton Worldwide Holdings Inc.
FY 2025
Reimbursement Revenue
65.6%$7.1B
Management and Franchise
25.7%$2.8B
Management Service, Base
3.5%$376M
Management Service, Incentive
2.9%$313M
Hotel, Other
2.3%$252M
HHyatt Hotels Corporation
FY 2025
Management and Franchising
68.0%$4.8B
Owned And Leased Segment
19.7%$1.4B
Distribution Segment
13.3%$946M
Segment Revenues
-1.0%$-73,000,000

CUK vs MAR vs HLT vs H — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLCUKLAGGINGH

Income & Cash Flow (Last 12 Months)

HLT leads this category, winning 4 of 6 comparable metrics.

CUK is the larger business by revenue, generating $26.6B annually — 4.3x H's $6.2B. HLT is the more profitable business, keeping 12.6% of every revenue dollar as net income compared to H's -0.5%. On growth, H holds the edge at +108.7% YoY revenue growth, suggesting stronger near-term business momentum.

MetricCUK logoCUKCarnival Corporat…MAR logoMARMarriott Internat…HLT logoHLTHilton Worldwide …H logoHHyatt Hotels Corp…
RevenueTrailing 12 months$26.6B$26.6B$12.3B$6.2B
EBITDAEarnings before interest/tax$7.3B$4.5B$3.0B$899M
Net IncomeAfter-tax profit$2.8B$2.6B$1.5B-$34M
Free Cash FlowCash after capex$2.6B$3.1B$2.2B$63M
Gross MarginGross profit ÷ Revenue+37.4%+21.4%+44.3%+17.6%
Operating MarginEBIT ÷ Revenue+16.8%+16.0%+23.1%+9.2%
Net MarginNet income ÷ Revenue+10.4%+9.7%+12.6%-0.5%
FCF MarginFCF ÷ Revenue+9.8%+11.7%+17.8%+1.0%
Rev. Growth (YoY)Latest quarter vs prior year+6.6%+6.2%+9.0%+108.7%
EPS Growth (YoY)Latest quarter vs prior year+82.4%+0.8%+35.0%+95.0%
HLT leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

CUK leads this category, winning 5 of 6 comparable metrics.

At 13.6x trailing earnings, CUK trades at a 74% valuation discount to HLT's 51.8x P/E. On an enterprise value basis, CUK's 8.9x EV/EBITDA is more attractive than HLT's 30.2x.

MetricCUK logoCUKCarnival Corporat…MAR logoMARMarriott Internat…HLT logoHLTHilton Worldwide …H logoHHyatt Hotels Corp…
Market CapShares × price$38.5B$93.1B$72.1B$16.0B
Enterprise ValueMkt cap + debt − cash$64.6B$109.9B$86.8B$20.0B
Trailing P/EPrice ÷ TTM EPS13.60x37.22x51.76x-310.37x
Forward P/EPrice ÷ next-FY EPS est.12.45x30.52x35.00x49.52x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple8.88x24.75x30.25x22.59x
Price / SalesMarket cap ÷ Revenue1.45x3.56x5.99x2.24x
Price / BookPrice ÷ Book value/share3.14x4.37x
Price / FCFMarket cap ÷ FCF14.77x35.71x35.56x100.67x
CUK leads this category, winning 5 of 6 comparable metrics.

Profitability & Efficiency

MAR leads this category, winning 4 of 9 comparable metrics.

CUK delivers a 22.5% return on equity — every $100 of shareholder capital generates $22 in annual profit, vs $-1 for H. H carries lower financial leverage with a 1.31x debt-to-equity ratio, signaling a more conservative balance sheet compared to CUK's 2.28x. On the Piotroski fundamental quality scale (0–9), CUK scores 7/9 vs H's 5/9, reflecting strong financial health.

MetricCUK logoCUKCarnival Corporat…MAR logoMARMarriott Internat…HLT logoHLTHilton Worldwide …H logoHHyatt Hotels Corp…
ROE (TTM)Return on equity+22.5%-0.9%
ROA (TTM)Return on assets+5.3%+9.3%+9.4%-0.2%
ROICReturn on invested capital+8.9%+25.0%+24.7%+5.8%
ROCEReturn on capital employed+11.8%+22.6%+19.0%+4.7%
Piotroski ScoreFundamental quality 0–97775
Debt / EquityFinancial leverage2.28x1.31x
Net DebtTotal debt minus cash$26.1B$16.7B$14.7B$4.0B
Cash & Equiv.Liquid assets$1.9B$358M$970M$788M
Total DebtShort + long-term debt$28.0B$17.1B$15.7B$4.8B
Interest CoverageEBIT ÷ Interest expense3.09x5.20x4.42x1.28x
MAR leads this category, winning 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

CUK leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in HLT five years ago would be worth $26,253 today (with dividends reinvested), compared to $12,146 for CUK. Over the past 12 months, CUK leads with a +49.6% total return vs HLT's +30.5%. The 3-year compound annual growth rate (CAGR) favors CUK at 42.7% vs H's 12.9% — a key indicator of consistent wealth creation.

MetricCUK logoCUKCarnival Corporat…MAR logoMARMarriott Internat…HLT logoHLTHilton Worldwide …H logoHHyatt Hotels Corp…
YTD ReturnYear-to-date-10.0%+12.9%+8.2%+1.3%
1-Year ReturnPast 12 months+49.6%+37.2%+30.5%+32.5%
3-Year ReturnCumulative with dividends+190.4%+102.6%+118.9%+43.8%
5-Year ReturnCumulative with dividends+21.5%+157.3%+162.5%+115.1%
10-Year ReturnCumulative with dividends-31.6%+432.2%+608.0%+249.0%
CAGR (3Y)Annualised 3-year return+42.7%+26.5%+29.8%+12.9%
CUK leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — MAR and HLT each lead in 1 of 2 comparable metrics.

HLT is the less volatile stock with a 0.93 beta — it tends to amplify market swings less than CUK's 2.30 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MAR currently trades 92.9% from its 52-week high vs CUK's 81.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricCUK logoCUKCarnival Corporat…MAR logoMARMarriott Internat…HLT logoHLTHilton Worldwide …H logoHHyatt Hotels Corp…
Beta (5Y)Sensitivity to S&P 5002.30x1.11x0.93x1.39x
52-Week HighHighest price in past year$33.72$380.00$344.75$180.53
52-Week LowLowest price in past year$18.16$253.56$240.76$124.82
% of 52W HighCurrent price vs 52-week peak+81.5%+92.9%+91.9%+92.8%
RSI (14)Momentum oscillator 0–10053.548.750.060.8
Avg Volume (50D)Average daily shares traded3.3M1.5M1.6M790K
Evenly matched — MAR and HLT each lead in 1 of 2 comparable metrics.

Analyst Outlook

MAR leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: CUK as "Buy", MAR as "Hold", HLT as "Buy", H as "Hold". Consensus price targets imply 13.5% upside for H (target: $190) vs 6.8% for HLT (target: $338). For income investors, MAR offers the higher dividend yield at 0.75% vs HLT's 0.19%.

MetricCUK logoCUKCarnival Corporat…MAR logoMARMarriott Internat…HLT logoHLTHilton Worldwide …H logoHHyatt Hotels Corp…
Analyst RatingConsensus buy/hold/sellBuyHoldBuyHold
Price TargetConsensus 12-month target$388.08$338.45$190.30
# AnalystsCovering analysts36524949
Dividend YieldAnnual dividend ÷ price+0.8%+0.2%+0.4%
Dividend StreakConsecutive years of raises0403
Dividend / ShareAnnual DPS$2.67$0.60$0.60
Buyback YieldShare repurchases ÷ mkt cap0.0%+3.5%+4.5%+2.0%
MAR leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

CUK leads in 2 of 6 categories (Valuation Metrics, Total Returns). MAR leads in 2 (Profitability & Efficiency, Analyst Outlook). 1 tied.

Best OverallCarnival Corporation & plc (CUK)Leads 2 of 6 categories
Loading custom metrics...

CUK vs MAR vs HLT vs H: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is CUK or MAR or HLT or H a better buy right now?

For growth investors, Hyatt Hotels Corporation (H) is the stronger pick with 117.

0% revenue growth year-over-year, versus 4. 3% for Marriott International, Inc. (MAR). Carnival Corporation & plc (CUK) offers the better valuation at 13. 6x trailing P/E (12. 4x forward), making it the more compelling value choice. Analysts rate Carnival Corporation & plc (CUK) a "Buy" — based on 36 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — CUK or MAR or HLT or H?

On trailing P/E, Carnival Corporation & plc (CUK) is the cheapest at 13.

6x versus Hilton Worldwide Holdings Inc. at 51. 8x. On forward P/E, Carnival Corporation & plc is actually cheaper at 12. 4x.

03

Which is the better long-term investment — CUK or MAR or HLT or H?

Over the past 5 years, Hilton Worldwide Holdings Inc.

(HLT) delivered a total return of +162. 5%, compared to +21. 5% for Carnival Corporation & plc (CUK). Over 10 years, the gap is even starker: HLT returned +608. 0% versus CUK's -31. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — CUK or MAR or HLT or H?

By beta (market sensitivity over 5 years), Hilton Worldwide Holdings Inc.

(HLT) is the lower-risk stock at 0. 93β versus Carnival Corporation & plc's 2. 30β — meaning CUK is approximately 147% more volatile than HLT relative to the S&P 500. On balance sheet safety, Hyatt Hotels Corporation (H) carries a lower debt/equity ratio of 131% versus 2% for Carnival Corporation & plc — giving it more financial flexibility in a downturn.

05

Which is growing faster — CUK or MAR or HLT or H?

By revenue growth (latest reported year), Hyatt Hotels Corporation (H) is pulling ahead at 117.

0% versus 4. 3% for Marriott International, Inc. (MAR). On earnings-per-share growth, the picture is similar: Carnival Corporation & plc grew EPS 40. 3% year-over-year, compared to -104. 3% for Hyatt Hotels Corporation. Over a 3-year CAGR, CUK leads at 29. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — CUK or MAR or HLT or H?

Hilton Worldwide Holdings Inc.

(HLT) is the more profitable company, earning 12. 1% net margin versus -0. 7% for Hyatt Hotels Corporation — meaning it keeps 12. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HLT leads at 22. 4% versus 7. 8% for H. At the gross margin level — before operating expenses — HLT leads at 41. 1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is CUK or MAR or HLT or H more undervalued right now?

On forward earnings alone, Carnival Corporation & plc (CUK) trades at 12.

4x forward P/E versus 49. 5x for Hyatt Hotels Corporation — 37. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for H: 13. 5% to $190. 30.

08

Which pays a better dividend — CUK or MAR or HLT or H?

In this comparison, MAR (0.

8% yield), H (0. 4% yield), HLT (0. 2% yield) pay a dividend. CUK does not pay a meaningful dividend and should not be held primarily for income.

09

Is CUK or MAR or HLT or H better for a retirement portfolio?

For long-horizon retirement investors, Marriott International, Inc.

(MAR) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 11), 0. 8% yield, +432. 2% 10Y return). Carnival Corporation & plc (CUK) carries a higher beta of 2. 30 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MAR: +432. 2%, CUK: -31. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between CUK and MAR and HLT and H?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: CUK is a mid-cap deep-value stock; MAR is a mid-cap quality compounder stock; HLT is a mid-cap quality compounder stock; H is a mid-cap high-growth stock. MAR pays a dividend while CUK, HLT, H do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

Stocks Like

CUK

Steady Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 6%
Run This Screen
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MAR

Stable Dividend Mega-Cap

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 5%
Run This Screen
Stocks Like

HLT

Steady Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 7%
Run This Screen
Stocks Like

H

High-Growth Disruptor

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 54%
  • Dividend Yield > 0.5%
Run This Screen
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Beat Both

Find stocks that outperform CUK and MAR and HLT and H on the metrics below

Revenue Growth>
%
(CUK: 6.6% · MAR: 6.2%)
Net Margin>
%
(CUK: 10.4% · MAR: 9.7%)
P/E Ratio<
x
(CUK: 13.6x · MAR: 37.2x)

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