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Stock Comparison

DBX vs MSFT vs AAPL vs GOOGL

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
DBX
Dropbox, Inc.

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$6.74B
5Y Perf.+11.3%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.13T
5Y Perf.+129.7%
AAPL
Apple Inc.

Consumer Electronics

TechnologyNASDAQ • US
Market Cap$4.22T
5Y Perf.+261.6%
GOOGL
Alphabet Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$4.81T
5Y Perf.+455.2%

DBX vs MSFT vs AAPL vs GOOGL — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
DBX logoDBX
MSFT logoMSFT
AAPL logoAAPL
GOOGL logoGOOGL
IndustrySoftware - InfrastructureSoftware - InfrastructureConsumer ElectronicsInternet Content & Information
Market Cap$6.74B$3.13T$4.22T$4.81T
Revenue (TTM)$2.53B$318.27B$451.44B$422.57B
Net Income (TTM)$473M$125.22B$122.58B$160.21B
Gross Margin79.7%68.3%47.9%60.4%
Operating Margin26.8%46.8%32.6%32.7%
Forward P/E8.4x25.3x33.8x29.6x
Total Debt$3.94B$112.18B$112.38B$59.29B
Cash & Equiv.$891M$30.24B$35.93B$30.71B

DBX vs MSFT vs AAPL vs GOOGLLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

DBX
MSFT
AAPL
GOOGL
StockMay 20May 26Return
Dropbox, Inc. (DBX)100111.3+11.3%
Microsoft Corporati… (MSFT)100229.7+129.7%
Apple Inc. (AAPL)100361.6+261.6%
Alphabet Inc. (GOOGL)100555.2+455.2%

Price return only. Dividends and distributions are not included.

Quick Verdict: DBX vs MSFT vs AAPL vs GOOGL

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: DBX and MSFT are tied at the top with 2 categories each — the right choice depends on your priorities. Microsoft Corporation is the stronger pick specifically for profitability and margin quality and dividend income and shareholder returns. GOOGL and AAPL also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
DBX
Dropbox, Inc.
The Value Play

DBX has the current edge in this matchup, primarily because of its strength in value and stability.

  • Lower P/E (8.4x vs 33.8x)
  • Beta 0.44 vs GOOGL's 1.26
Best for: value and stability
MSFT
Microsoft Corporation
The Income Pick

MSFT is the #2 pick in this set and the best alternative if income & stability and sleep-well-at-night is your priority.

  • Dividend streak 19 yrs, beta 0.89, yield 0.8%
  • Lower volatility, beta 0.89, Low D/E 32.7%, current ratio 1.35x
  • Beta 0.89, yield 0.8%, current ratio 1.35x
  • 39.3% margin vs DBX's 18.7%
Best for: income & stability and sleep-well-at-night
AAPL
Apple Inc.
The Long-Run Compounder

AAPL is the clearest fit if your priority is long-term compounding.

  • 11.7% 10Y total return vs GOOGL's 10.0%
  • 34.0% ROA vs DBX's 16.4%, ROIC 67.4% vs 47.8%
Best for: long-term compounding
GOOGL
Alphabet Inc.
The Growth Play

GOOGL is the clearest fit if your priority is growth exposure and valuation efficiency.

  • Rev growth 15.1%, EPS growth 34.5%, 3Y rev CAGR 12.5%
  • PEG 0.99 vs AAPL's 1.89
  • 15.1% revenue growth vs DBX's -1.1%
  • +163.5% vs DBX's -14.6%
Best for: growth exposure and valuation efficiency
See the full category breakdown
CategoryWinnerWhy
GrowthGOOGL logoGOOGL15.1% revenue growth vs DBX's -1.1%
ValueDBX logoDBXLower P/E (8.4x vs 33.8x)
Quality / MarginsMSFT logoMSFT39.3% margin vs DBX's 18.7%
Stability / SafetyDBX logoDBXBeta 0.44 vs GOOGL's 1.26
DividendsMSFT logoMSFT0.8% yield, 19-year raise streak, vs AAPL's 0.4%, (1 stock pays no dividend)
Momentum (1Y)GOOGL logoGOOGL+163.5% vs DBX's -14.6%
Efficiency (ROA)AAPL logoAAPL34.0% ROA vs DBX's 16.4%, ROIC 67.4% vs 47.8%

DBX vs MSFT vs AAPL vs GOOGL — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

DBXDropbox, Inc.

Segment breakdown not available.

MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B
AAPLApple Inc.
FY 2025
iPhone
50.4%$209.6B
Service
26.2%$109.2B
Wearables, Home and Accessories
8.6%$35.7B
Mac
8.1%$33.7B
iPad
6.7%$28.0B
GOOGLAlphabet Inc.
FY 2025
Google Search & Other
55.7%$224.5B
Google Cloud
14.6%$58.7B
Google Inc.
11.9%$48.0B
YouTube Advertising Revenue
10.0%$40.4B
Google Network
7.4%$29.8B
Other Bets
0.4%$1.5B
Other Segments
-0.0%$-127,000,000

DBX vs MSFT vs AAPL vs GOOGL — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLDBXLAGGINGGOOGL

Income & Cash Flow (Last 12 Months)

Evenly matched — DBX and MSFT and GOOGL each lead in 2 of 6 comparable metrics.

AAPL is the larger business by revenue, generating $451.4B annually — 178.7x DBX's $2.5B. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to DBX's 18.7%. On growth, GOOGL holds the edge at +21.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricDBX logoDBXDropbox, Inc.MSFT logoMSFTMicrosoft Corpora…AAPL logoAAPLApple Inc.GOOGL logoGOOGLAlphabet Inc.
RevenueTrailing 12 months$2.5B$318.3B$451.4B$422.6B
EBITDAEarnings before interest/tax$797M$192.6B$160.0B$161.3B
Net IncomeAfter-tax profit$473M$125.2B$122.6B$160.2B
Free Cash FlowCash after capex$981M$72.9B$129.2B$73.3B
Gross MarginGross profit ÷ Revenue+79.7%+68.3%+47.9%+60.4%
Operating MarginEBIT ÷ Revenue+26.8%+46.8%+32.6%+32.7%
Net MarginNet income ÷ Revenue+18.7%+39.3%+27.2%+37.9%
FCF MarginFCF ÷ Revenue+38.8%+22.9%+28.6%+17.3%
Rev. Growth (YoY)Latest quarter vs prior year+0.8%+18.3%+16.6%+21.8%
EPS Growth (YoY)Latest quarter vs prior year-5.9%+23.4%+21.8%+81.9%
Evenly matched — DBX and MSFT and GOOGL each lead in 2 of 6 comparable metrics.

Valuation Metrics

DBX leads this category, winning 5 of 7 comparable metrics.

At 13.5x trailing earnings, DBX trades at a 65% valuation discount to AAPL's 38.5x P/E. Adjusting for growth (PEG ratio), GOOGL offers better value at 1.23x vs AAPL's 2.16x — a lower PEG means you pay less per unit of expected earnings growth.

MetricDBX logoDBXDropbox, Inc.MSFT logoMSFTMicrosoft Corpora…AAPL logoAAPLApple Inc.GOOGL logoGOOGLAlphabet Inc.
Market CapShares × price$6.7B$3.13T$4.22T$4.81T
Enterprise ValueMkt cap + debt − cash$9.8B$3.21T$4.30T$4.84T
Trailing P/EPrice ÷ TTM EPS13.51x30.86x38.53x36.82x
Forward P/EPrice ÷ next-FY EPS est.8.42x25.34x33.78x29.61x
PEG RatioP/E ÷ EPS growth rate1.64x2.16x1.23x
EV / EBITDAEnterprise value multiple11.54x19.72x29.68x32.22x
Price / SalesMarket cap ÷ Revenue2.67x11.10x10.14x11.95x
Price / BookPrice ÷ Book value/share9.15x58.49x11.72x
Price / FCFMarket cap ÷ FCF7.24x43.66x42.72x65.72x
DBX leads this category, winning 5 of 7 comparable metrics.

Profitability & Efficiency

AAPL leads this category, winning 5 of 9 comparable metrics.

AAPL delivers a 146.7% return on equity — every $100 of shareholder capital generates $147 in annual profit, vs $33 for MSFT. GOOGL carries lower financial leverage with a 0.14x debt-to-equity ratio, signaling a more conservative balance sheet compared to AAPL's 1.52x. On the Piotroski fundamental quality scale (0–9), AAPL scores 8/9 vs MSFT's 6/9, reflecting strong financial health.

MetricDBX logoDBXDropbox, Inc.MSFT logoMSFTMicrosoft Corpora…AAPL logoAAPLApple Inc.GOOGL logoGOOGLAlphabet Inc.
ROE (TTM)Return on equity+33.1%+146.7%+39.0%
ROA (TTM)Return on assets+16.4%+19.2%+34.0%+27.4%
ROICReturn on invested capital+47.8%+24.9%+67.4%+25.1%
ROCEReturn on capital employed+44.1%+29.7%+69.6%+30.3%
Piotroski ScoreFundamental quality 0–96687
Debt / EquityFinancial leverage0.33x1.52x0.14x
Net DebtTotal debt minus cash$3.1B$81.9B$76.4B$28.6B
Cash & Equiv.Liquid assets$891M$30.2B$35.9B$30.7B
Total DebtShort + long-term debt$3.9B$112.2B$112.4B$59.3B
Interest CoverageEBIT ÷ Interest expense10.39x55.65x392.15x
AAPL leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

GOOGL leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in GOOGL five years ago would be worth $33,982 today (with dividends reinvested), compared to $10,174 for DBX. Over the past 12 months, GOOGL leads with a +163.5% total return vs DBX's -14.6%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 54.8% vs DBX's 5.5% — a key indicator of consistent wealth creation.

MetricDBX logoDBXDropbox, Inc.MSFT logoMSFTMicrosoft Corpora…AAPL logoAAPLApple Inc.GOOGL logoGOOGLAlphabet Inc.
YTD ReturnYear-to-date-6.7%-10.8%+6.2%+26.4%
1-Year ReturnPast 12 months-14.6%-2.1%+47.0%+163.5%
3-Year ReturnCumulative with dividends+17.3%+39.5%+67.4%+270.8%
5-Year ReturnCumulative with dividends+1.7%+72.5%+124.4%+239.8%
10-Year ReturnCumulative with dividends-11.8%+787.7%+1174.1%+996.1%
CAGR (3Y)Annualised 3-year return+5.5%+11.7%+18.7%+54.8%
GOOGL leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — DBX and GOOGL each lead in 1 of 2 comparable metrics.

DBX is the less volatile stock with a 0.44 beta — it tends to amplify market swings less than GOOGL's 1.26 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 99.5% from its 52-week high vs MSFT's 75.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricDBX logoDBXDropbox, Inc.MSFT logoMSFTMicrosoft Corpora…AAPL logoAAPLApple Inc.GOOGL logoGOOGLAlphabet Inc.
Beta (5Y)Sensitivity to S&P 5000.44x0.89x0.99x1.26x
52-Week HighHighest price in past year$32.40$555.45$292.13$400.10
52-Week LowLowest price in past year$21.70$356.28$193.25$147.84
% of 52W HighCurrent price vs 52-week peak+77.6%+75.8%+98.4%+99.5%
RSI (14)Momentum oscillator 0–10055.154.069.483.4
Avg Volume (50D)Average daily shares traded3.4M32.5M39.8M28.3M
Evenly matched — DBX and GOOGL each lead in 1 of 2 comparable metrics.

Analyst Outlook

MSFT leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: DBX as "Buy", MSFT as "Buy", AAPL as "Buy", GOOGL as "Buy". Consensus price targets imply 31.1% upside for MSFT (target: $552) vs 2.1% for GOOGL (target: $406). For income investors, MSFT offers the higher dividend yield at 0.77% vs GOOGL's 0.21%.

MetricDBX logoDBXDropbox, Inc.MSFT logoMSFTMicrosoft Corpora…AAPL logoAAPLApple Inc.GOOGL logoGOOGLAlphabet Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuy
Price TargetConsensus 12-month target$26.50$551.75$317.11$406.28
# AnalystsCovering analysts168111082
Dividend YieldAnnual dividend ÷ price+0.8%+0.4%+0.2%
Dividend StreakConsecutive years of raises19142
Dividend / ShareAnnual DPS$3.23$1.03$0.82
Buyback YieldShare repurchases ÷ mkt cap+25.4%+0.6%+2.1%+0.9%
MSFT leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

DBX leads in 1 of 6 categories (Valuation Metrics). AAPL leads in 1 (Profitability & Efficiency). 2 tied.

Best OverallDropbox, Inc. (DBX)Leads 1 of 6 categories
Loading custom metrics...

DBX vs MSFT vs AAPL vs GOOGL: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is DBX or MSFT or AAPL or GOOGL a better buy right now?

For growth investors, Alphabet Inc.

(GOOGL) is the stronger pick with 15. 1% revenue growth year-over-year, versus -1. 1% for Dropbox, Inc. (DBX). Dropbox, Inc. (DBX) offers the better valuation at 13. 5x trailing P/E (8. 4x forward), making it the more compelling value choice. Analysts rate Dropbox, Inc. (DBX) a "Buy" — based on 16 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — DBX or MSFT or AAPL or GOOGL?

On trailing P/E, Dropbox, Inc.

(DBX) is the cheapest at 13. 5x versus Apple Inc. at 38. 5x. On forward P/E, Dropbox, Inc. is actually cheaper at 8. 4x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Alphabet Inc. wins at 0. 99x versus Apple Inc. 's 1. 89x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — DBX or MSFT or AAPL or GOOGL?

Over the past 5 years, Alphabet Inc.

(GOOGL) delivered a total return of +239. 8%, compared to +1. 7% for Dropbox, Inc. (DBX). Over 10 years, the gap is even starker: AAPL returned +1174% versus DBX's -11. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — DBX or MSFT or AAPL or GOOGL?

By beta (market sensitivity over 5 years), Dropbox, Inc.

(DBX) is the lower-risk stock at 0. 44β versus Alphabet Inc. 's 1. 26β — meaning GOOGL is approximately 184% more volatile than DBX relative to the S&P 500. On balance sheet safety, Alphabet Inc. (GOOGL) carries a lower debt/equity ratio of 14% versus 152% for Apple Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — DBX or MSFT or AAPL or GOOGL?

By revenue growth (latest reported year), Alphabet Inc.

(GOOGL) is pulling ahead at 15. 1% versus -1. 1% for Dropbox, Inc. (DBX). On earnings-per-share growth, the picture is similar: Alphabet Inc. grew EPS 34. 5% year-over-year, compared to 15. 6% for Microsoft Corporation. Over a 3-year CAGR, GOOGL leads at 12. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — DBX or MSFT or AAPL or GOOGL?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus 20. 2% for Dropbox, Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus 27. 4% for DBX. At the gross margin level — before operating expenses — DBX leads at 80. 1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is DBX or MSFT or AAPL or GOOGL more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Alphabet Inc. (GOOGL) is the more undervalued stock at a PEG of 0. 99x versus Apple Inc. 's 1. 89x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Dropbox, Inc. (DBX) trades at 8. 4x forward P/E versus 33. 8x for Apple Inc. — 25. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MSFT: 31. 1% to $551. 75.

08

Which pays a better dividend — DBX or MSFT or AAPL or GOOGL?

In this comparison, MSFT (0.

8% yield), AAPL (0. 4% yield), GOOGL (0. 2% yield) pay a dividend. DBX does not pay a meaningful dividend and should not be held primarily for income.

09

Is DBX or MSFT or AAPL or GOOGL better for a retirement portfolio?

For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

89), 0. 8% yield, +787. 7% 10Y return). Both have compounded well over 10 years (MSFT: +787. 7%, GOOGL: +996. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between DBX and MSFT and AAPL and GOOGL?

These companies operate in different sectors (DBX (Technology) and MSFT (Technology) and AAPL (Technology) and GOOGL (Communication Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: DBX is a small-cap deep-value stock; MSFT is a mega-cap quality compounder stock; AAPL is a mega-cap quality compounder stock; GOOGL is a mega-cap high-growth stock. MSFT pays a dividend while DBX, AAPL, GOOGL do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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DBX

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Beat Both

Find stocks that outperform DBX and MSFT and AAPL and GOOGL on the metrics below

Revenue Growth>
%
(DBX: 0.8% · MSFT: 18.3%)
Net Margin>
%
(DBX: 18.7% · MSFT: 39.3%)
P/E Ratio<
x
(DBX: 13.5x · MSFT: 30.9x)

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