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Stock Comparison

DENN vs AMZN vs MSFT vs EAT vs AAPL

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
DENN
Denny's Corporation

Restaurants

Consumer CyclicalNASDAQ • US
Market Cap$322M
5Y Perf.-42.4%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+89.0%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.13T
5Y Perf.+163.9%
EAT
Brinker International, Inc.

Restaurants

Consumer CyclicalNYSE • US
Market Cap$6.27B
5Y Perf.+444.7%
AAPL
Apple Inc.

Consumer Electronics

TechnologyNASDAQ • US
Market Cap$4.22T
5Y Perf.+242.0%

DENN vs AMZN vs MSFT vs EAT vs AAPL — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
DENN logoDENN
AMZN logoAMZN
MSFT logoMSFT
EAT logoEAT
AAPL logoAAPL
IndustryRestaurantsSpecialty RetailSoftware - InfrastructureRestaurantsConsumer Electronics
Market Cap$322M$2.92T$3.13T$6.27B$4.22T
Revenue (TTM)$457M$742.78B$318.27B$5.73B$451.44B
Net Income (TTM)$10M$90.80B$125.22B$463M$122.58B
Gross Margin43.8%50.6%68.3%46.0%47.9%
Operating Margin8.4%11.5%46.8%10.4%32.6%
Forward P/E15.0x34.8x25.3x13.7x33.8x
Total Debt$408M$152.99B$112.18B$1.69B$112.38B
Cash & Equiv.$2M$86.81B$30.24B$19M$35.93B

DENN vs AMZN vs MSFT vs EAT vs AAPLLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

DENN
AMZN
MSFT
EAT
AAPL
StockMay 20Jan 26Return
Denny's Corporation (DENN)10057.6-42.4%
Amazon.com, Inc. (AMZN)100189.0+89.0%
Microsoft Corporati… (MSFT)100263.9+163.9%
Brinker Internation… (EAT)100544.7+444.7%
Apple Inc. (AAPL)100342.0+242.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: DENN vs AMZN vs MSFT vs EAT vs AAPL

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MSFT and EAT are tied at the top with 2 categories each (5-stock set) — the right choice depends on your priorities. Brinker International, Inc. is the stronger pick specifically for growth and revenue expansion and valuation and capital efficiency. AAPL and DENN also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
DENN
Denny's Corporation
The Defensive Choice

DENN is the clearest fit if your priority is stability.

  • Beta 0.65 vs AMZN's 1.51
Best for: stability
AMZN
Amazon.com, Inc.
The Consumer Cyclical Pick

Among these 5 stocks, AMZN doesn't own a clear edge in any measured category.

Best for: consumer cyclical exposure
MSFT
Microsoft Corporation
The Income Pick

MSFT has the current edge in this matchup, primarily because of its strength in income & stability and sleep-well-at-night.

  • Dividend streak 19 yrs, beta 0.89, yield 0.8%
  • Lower volatility, beta 0.89, Low D/E 32.7%, current ratio 1.35x
  • Beta 0.89, yield 0.8%, current ratio 1.35x
  • 39.3% margin vs DENN's 2.2%
Best for: income & stability and sleep-well-at-night
EAT
Brinker International, Inc.
The Growth Play

EAT is the #2 pick in this set and the best alternative if growth exposure and valuation efficiency is your priority.

  • Rev growth 21.9%, EPS growth 144.7%, 3Y rev CAGR 12.3%
  • PEG 0.20 vs AAPL's 1.89
  • 21.9% revenue growth vs DENN's -2.5%
  • Lower P/E (13.7x vs 33.8x), PEG 0.20 vs 1.89
Best for: growth exposure and valuation efficiency
AAPL
Apple Inc.
The Long-Run Compounder

AAPL ranks third and is worth considering specifically for long-term compounding.

  • 11.7% 10Y total return vs MSFT's 7.9%
  • +47.0% vs MSFT's -2.1%
  • 34.0% ROA vs DENN's 2.0%, ROIC 67.4% vs 9.7%
Best for: long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthEAT logoEAT21.9% revenue growth vs DENN's -2.5%
ValueEAT logoEATLower P/E (13.7x vs 33.8x), PEG 0.20 vs 1.89
Quality / MarginsMSFT logoMSFT39.3% margin vs DENN's 2.2%
Stability / SafetyDENN logoDENNBeta 0.65 vs AMZN's 1.51
DividendsMSFT logoMSFT0.8% yield, 19-year raise streak, vs AAPL's 0.4%, (3 stocks pay no dividend)
Momentum (1Y)AAPL logoAAPL+47.0% vs MSFT's -2.1%
Efficiency (ROA)AAPL logoAAPL34.0% ROA vs DENN's 2.0%, ROIC 67.4% vs 9.7%

DENN vs AMZN vs MSFT vs EAT vs AAPL — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

DENNDenny's Corporation
FY 2024
Franchise
34.7%$241M
Franchisor Owned Outlet
30.6%$212M
Royalty
17.1%$119M
Advertising
11.5%$80M
Occupancy
4.8%$33M
License
1.3%$9M
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B
EATBrinker International, Inc.
FY 2025
Chili's Restaurants
90.7%$4.9B
Maggiano's Restaurants
9.3%$501M
AAPLApple Inc.
FY 2025
iPhone
50.4%$209.6B
Service
26.2%$109.2B
Wearables, Home and Accessories
8.6%$35.7B
Mac
8.1%$33.7B
iPad
6.7%$28.0B

DENN vs AMZN vs MSFT vs EAT vs AAPL — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMSFTLAGGINGAMZN

Income & Cash Flow (Last 12 Months)

MSFT leads this category, winning 4 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 1624.6x DENN's $457M. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to DENN's 2.2%. On growth, MSFT holds the edge at +18.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricDENN logoDENNDenny's Corporati…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…EAT logoEATBrinker Internati…AAPL logoAAPLApple Inc.
RevenueTrailing 12 months$457M$742.8B$318.3B$5.7B$451.4B
EBITDAEarnings before interest/tax$55M$155.9B$192.6B$819M$160.0B
Net IncomeAfter-tax profit$10M$90.8B$125.2B$463M$122.6B
Free Cash FlowCash after capex$2M-$2.5B$72.9B$504M$129.2B
Gross MarginGross profit ÷ Revenue+43.8%+50.6%+68.3%+46.0%+47.9%
Operating MarginEBIT ÷ Revenue+8.4%+11.5%+46.8%+10.4%+32.6%
Net MarginNet income ÷ Revenue+2.2%+12.2%+39.3%+8.1%+27.2%
FCF MarginFCF ÷ Revenue+0.5%-0.3%+22.9%+8.8%+28.6%
Rev. Growth (YoY)Latest quarter vs prior year+1.3%+16.6%+18.3%+3.2%+16.6%
EPS Growth (YoY)Latest quarter vs prior year-89.9%+74.8%+23.4%+12.1%+21.8%
MSFT leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

EAT leads this category, winning 4 of 7 comparable metrics.

At 15.2x trailing earnings, DENN trades at a 60% valuation discount to AAPL's 38.5x P/E. Adjusting for growth (PEG ratio), EAT offers better value at 0.26x vs AAPL's 2.16x — a lower PEG means you pay less per unit of expected earnings growth.

MetricDENN logoDENNDenny's Corporati…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…EAT logoEATBrinker Internati…AAPL logoAAPLApple Inc.
Market CapShares × price$322M$2.92T$3.13T$6.3B$4.22T
Enterprise ValueMkt cap + debt − cash$728M$2.98T$3.21T$7.9B$4.30T
Trailing P/EPrice ÷ TTM EPS15.24x37.82x30.86x17.58x38.53x
Forward P/EPrice ÷ next-FY EPS est.15.02x34.77x25.34x13.66x33.78x
PEG RatioP/E ÷ EPS growth rate1.35x1.64x0.26x2.16x
EV / EBITDAEnterprise value multiple12.10x20.47x19.72x11.06x29.68x
Price / SalesMarket cap ÷ Revenue0.71x4.07x11.10x1.17x10.14x
Price / BookPrice ÷ Book value/share7.14x9.15x18.18x58.49x
Price / FCFMarket cap ÷ FCF350.62x378.98x43.66x15.17x42.72x
EAT leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

AAPL leads this category, winning 5 of 9 comparable metrics.

AAPL delivers a 146.7% return on equity — every $100 of shareholder capital generates $147 in annual profit, vs $23 for AMZN. MSFT carries lower financial leverage with a 0.33x debt-to-equity ratio, signaling a more conservative balance sheet compared to EAT's 4.57x. On the Piotroski fundamental quality scale (0–9), AAPL scores 8/9 vs MSFT's 6/9, reflecting strong financial health.

MetricDENN logoDENNDenny's Corporati…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…EAT logoEATBrinker Internati…AAPL logoAAPLApple Inc.
ROE (TTM)Return on equity+23.3%+33.1%+123.4%+146.7%
ROA (TTM)Return on assets+2.0%+11.5%+19.2%+17.0%+34.0%
ROICReturn on invested capital+9.7%+14.7%+24.9%+19.1%+67.4%
ROCEReturn on capital employed+11.9%+15.3%+29.7%+25.8%+69.6%
Piotroski ScoreFundamental quality 0–976678
Debt / EquityFinancial leverage0.37x0.33x4.57x1.52x
Net DebtTotal debt minus cash$406M$66.2B$81.9B$1.7B$76.4B
Cash & Equiv.Liquid assets$2M$86.8B$30.2B$19M$35.9B
Total DebtShort + long-term debt$408M$153.0B$112.2B$1.7B$112.4B
Interest CoverageEBIT ÷ Interest expense1.73x39.96x55.65x18.61x
AAPL leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

EAT leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in EAT five years ago would be worth $22,577 today (with dividends reinvested), compared to $3,507 for DENN. Over the past 12 months, AAPL leads with a +47.0% total return vs MSFT's -2.1%. The 3-year compound annual growth rate (CAGR) favors EAT at 58.2% vs DENN's -16.3% — a key indicator of consistent wealth creation.

MetricDENN logoDENNDenny's Corporati…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…EAT logoEATBrinker Internati…AAPL logoAAPLApple Inc.
YTD ReturnYear-to-date+0.6%+19.7%-10.8%-3.4%+6.2%
1-Year ReturnPast 12 months+39.8%+43.7%-2.1%+5.3%+47.0%
3-Year ReturnCumulative with dividends-41.3%+156.2%+39.5%+295.8%+67.4%
5-Year ReturnCumulative with dividends-64.9%+64.8%+72.5%+125.8%+124.4%
10-Year ReturnCumulative with dividends-42.9%+697.8%+787.7%+229.9%+1174.1%
CAGR (3Y)Annualised 3-year return-16.3%+36.8%+11.7%+58.2%+18.7%
EAT leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

DENN leads this category, winning 2 of 2 comparable metrics.

DENN is the less volatile stock with a 0.65 beta — it tends to amplify market swings less than AMZN's 1.51 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. DENN currently trades 99.8% from its 52-week high vs MSFT's 75.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricDENN logoDENNDenny's Corporati…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…EAT logoEATBrinker Internati…AAPL logoAAPLApple Inc.
Beta (5Y)Sensitivity to S&P 5000.65x1.51x0.89x1.12x0.99x
52-Week HighHighest price in past year$6.26$278.56$555.45$187.12$292.13
52-Week LowLowest price in past year$3.36$185.01$356.28$100.30$193.25
% of 52W HighCurrent price vs 52-week peak+99.8%+97.3%+75.8%+78.2%+98.4%
RSI (14)Momentum oscillator 0–10066.981.154.050.669.4
Avg Volume (50D)Average daily shares traded045.5M32.5M1.2M39.8M
DENN leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

MSFT leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: DENN as "Buy", AMZN as "Buy", MSFT as "Buy", EAT as "Buy", AAPL as "Buy". Consensus price targets imply 31.1% upside for MSFT (target: $552) vs -4.0% for DENN (target: $6). For income investors, MSFT offers the higher dividend yield at 0.77% vs AAPL's 0.36%.

MetricDENN logoDENNDenny's Corporati…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…EAT logoEATBrinker Internati…AAPL logoAAPLApple Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyBuy
Price TargetConsensus 12-month target$6.00$306.77$551.75$184.46$317.11
# AnalystsCovering analysts21948147110
Dividend YieldAnnual dividend ÷ price+0.8%+0.4%
Dividend StreakConsecutive years of raises019014
Dividend / ShareAnnual DPS$3.23$1.03
Buyback YieldShare repurchases ÷ mkt cap+3.6%0.0%+0.6%+1.4%+2.1%
MSFT leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

MSFT leads in 2 of 6 categories (Income & Cash Flow, Analyst Outlook). EAT leads in 2 (Valuation Metrics, Total Returns).

Best OverallMicrosoft Corporation (MSFT)Leads 2 of 6 categories
Loading custom metrics...

DENN vs AMZN vs MSFT vs EAT vs AAPL: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is DENN or AMZN or MSFT or EAT or AAPL a better buy right now?

For growth investors, Brinker International, Inc.

(EAT) is the stronger pick with 21. 9% revenue growth year-over-year, versus -2. 5% for Denny's Corporation (DENN). Denny's Corporation (DENN) offers the better valuation at 15. 2x trailing P/E (15. 0x forward), making it the more compelling value choice. Analysts rate Denny's Corporation (DENN) a "Buy" — based on 21 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — DENN or AMZN or MSFT or EAT or AAPL?

On trailing P/E, Denny's Corporation (DENN) is the cheapest at 15.

2x versus Apple Inc. at 38. 5x. On forward P/E, Brinker International, Inc. is actually cheaper at 13. 7x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Brinker International, Inc. wins at 0. 20x versus Apple Inc. 's 1. 89x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — DENN or AMZN or MSFT or EAT or AAPL?

Over the past 5 years, Brinker International, Inc.

(EAT) delivered a total return of +125. 8%, compared to -64. 9% for Denny's Corporation (DENN). Over 10 years, the gap is even starker: AAPL returned +1174% versus DENN's -42. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — DENN or AMZN or MSFT or EAT or AAPL?

By beta (market sensitivity over 5 years), Denny's Corporation (DENN) is the lower-risk stock at 0.

65β versus Amazon. com, Inc. 's 1. 51β — meaning AMZN is approximately 132% more volatile than DENN relative to the S&P 500. On balance sheet safety, Microsoft Corporation (MSFT) carries a lower debt/equity ratio of 33% versus 5% for Brinker International, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — DENN or AMZN or MSFT or EAT or AAPL?

By revenue growth (latest reported year), Brinker International, Inc.

(EAT) is pulling ahead at 21. 9% versus -2. 5% for Denny's Corporation (DENN). On earnings-per-share growth, the picture is similar: Brinker International, Inc. grew EPS 144. 7% year-over-year, compared to 15. 6% for Microsoft Corporation. Over a 3-year CAGR, MSFT leads at 12. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — DENN or AMZN or MSFT or EAT or AAPL?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus 4. 8% for Denny's Corporation — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus 9. 5% for EAT. At the gross margin level — before operating expenses — DENN leads at 73. 4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is DENN or AMZN or MSFT or EAT or AAPL more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Brinker International, Inc. (EAT) is the more undervalued stock at a PEG of 0. 20x versus Apple Inc. 's 1. 89x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Brinker International, Inc. (EAT) trades at 13. 7x forward P/E versus 34. 8x for Amazon. com, Inc. — 21. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MSFT: 31. 1% to $551. 75.

08

Which pays a better dividend — DENN or AMZN or MSFT or EAT or AAPL?

In this comparison, MSFT (0.

8% yield), AAPL (0. 4% yield) pay a dividend. DENN, AMZN, EAT do not pay a meaningful dividend and should not be held primarily for income.

09

Is DENN or AMZN or MSFT or EAT or AAPL better for a retirement portfolio?

For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

89), 0. 8% yield, +787. 7% 10Y return). Amazon. com, Inc. (AMZN) carries a higher beta of 1. 51 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MSFT: +787. 7%, AMZN: +697. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between DENN and AMZN and MSFT and EAT and AAPL?

These companies operate in different sectors (DENN (Consumer Cyclical) and AMZN (Consumer Cyclical) and MSFT (Technology) and EAT (Consumer Cyclical) and AAPL (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: DENN is a small-cap deep-value stock; AMZN is a mega-cap quality compounder stock; MSFT is a mega-cap quality compounder stock; EAT is a small-cap high-growth stock; AAPL is a mega-cap quality compounder stock. MSFT pays a dividend while DENN, AMZN, EAT, AAPL do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

Stocks Like

DENN

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Gross Margin > 26%
Run This Screen
Stocks Like

AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
Run This Screen
Stocks Like

MSFT

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Net Margin > 23%
Run This Screen
Stocks Like

EAT

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 5%
Run This Screen
Stocks Like

AAPL

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 16%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform DENN and AMZN and MSFT and EAT and AAPL on the metrics below

Revenue Growth>
%
(DENN: 1.3% · AMZN: 16.6%)
Net Margin>
%
(DENN: 2.2% · AMZN: 12.2%)
P/E Ratio<
x
(DENN: 15.2x · AMZN: 37.8x)

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