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DNUT vs WEN vs JACK vs MCD vs QSR

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
DNUT
Krispy Kreme, Inc.

Grocery Stores

Consumer DefensiveNASDAQ • US
Market Cap$627M
5Y Perf.-77.2%
WEN
The Wendy's Company

Restaurants

Consumer CyclicalNASDAQ • US
Market Cap$1.32B
5Y Perf.-70.1%
JACK
Jack in the Box Inc.

Restaurants

Consumer CyclicalNASDAQ • US
Market Cap$266M
5Y Perf.-87.3%
MCD
McDonald's Corporation

Restaurants

Consumer CyclicalNYSE • US
Market Cap$201.63B
5Y Perf.+16.9%
QSR
Restaurant Brands International Inc.

Restaurants

Consumer CyclicalNYSE • CA
Market Cap$27.42B
5Y Perf.+16.1%

DNUT vs WEN vs JACK vs MCD vs QSR — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
DNUT logoDNUT
WEN logoWEN
JACK logoJACK
MCD logoMCD
QSR logoQSR
IndustryGrocery StoresRestaurantsRestaurantsRestaurantsRestaurants
Market Cap$627M$1.32B$266M$201.63B$27.42B
Revenue (TTM)$1.51B$2.21B$1.35B$27.45B$9.59B
Net Income (TTM)$-505M$186M$-69M$8.68B$955M
Gross Margin13.7%35.6%27.6%44.1%33.1%
Operating Margin-28.2%16.8%-2.8%46.3%25.1%
Forward P/E12.1x4.0x21.5x19.5x
Total Debt$1.42B$4.09B$3.12B$54.81B$17.58B
Cash & Equiv.$-42M$451M$52M$774M$1.16B

DNUT vs WEN vs JACK vs MCD vs QSRLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

DNUT
WEN
JACK
MCD
QSR
StockJul 21May 26Return
Krispy Kreme, Inc. (DNUT)10022.8-77.2%
The Wendy's Company (WEN)10029.9-70.1%
Jack in the Box Inc. (JACK)10012.7-87.3%
McDonald's Corporat… (MCD)100116.9+16.9%
Restaurant Brands I… (QSR)100116.1+16.1%

Price return only. Dividends and distributions are not included.

Quick Verdict: DNUT vs WEN vs JACK vs MCD vs QSR

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MCD leads in 3 of 7 categories (5-stock set), making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. Restaurant Brands International Inc. is the stronger pick specifically for growth and revenue expansion and recent price momentum and sentiment. WEN and JACK also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
DNUT
Krispy Kreme, Inc.
The Consumer Defensive Pick

Among these 5 stocks, DNUT doesn't own a clear edge in any measured category.

Best for: consumer defensive exposure
WEN
The Wendy's Company
The Income Pick

WEN ranks third and is worth considering specifically for income & stability and valuation efficiency.

  • Dividend streak 4 yrs, beta 0.52, yield 14.3%
  • PEG 1.16 vs MCD's 2.81
  • Beta 0.52, yield 14.3%, current ratio 1.85x
  • 14.3% yield, 4-year raise streak, vs MCD's 2.5%
Best for: income & stability and valuation efficiency
JACK
Jack in the Box Inc.
The Value Play

JACK is the clearest fit if your priority is value.

  • Lower P/E (4.0x vs 19.5x)
Best for: value
MCD
McDonald's Corporation
The Long-Run Compounder

MCD carries the broadest edge in this set and is the clearest fit for long-term compounding.

  • 157.7% 10Y total return vs QSR's 132.2%
  • 31.6% margin vs DNUT's -33.4%
  • Beta 0.11 vs JACK's 1.69
  • 14.5% ROA vs DNUT's -19.8%, ROIC 18.7% vs -1.1%
Best for: long-term compounding
QSR
Restaurant Brands International Inc.
The Growth Play

QSR is the #2 pick in this set and the best alternative if growth exposure and sleep-well-at-night is your priority.

  • Rev growth 12.2%, EPS growth -26.1%, 3Y rev CAGR 13.2%
  • Lower volatility, beta 0.39, current ratio 0.98x
  • 12.2% revenue growth vs DNUT's -8.6%
  • +20.3% vs JACK's -47.8%
Best for: growth exposure and sleep-well-at-night
See the full category breakdown
CategoryWinnerWhy
GrowthQSR logoQSR12.2% revenue growth vs DNUT's -8.6%
ValueJACK logoJACKLower P/E (4.0x vs 19.5x)
Quality / MarginsMCD logoMCD31.6% margin vs DNUT's -33.4%
Stability / SafetyMCD logoMCDBeta 0.11 vs JACK's 1.69
DividendsWEN logoWEN14.3% yield, 4-year raise streak, vs MCD's 2.5%
Momentum (1Y)QSR logoQSR+20.3% vs JACK's -47.8%
Efficiency (ROA)MCD logoMCD14.5% ROA vs DNUT's -19.8%, ROIC 18.7% vs -1.1%

DNUT vs WEN vs JACK vs MCD vs QSR — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

DNUTKrispy Kreme, Inc.
FY 2025
Finished Product In Shops
94.9%$1.4B
Mix And Equipment Revenue From Franchisees
2.7%$41M
Royalty
2.4%$36M
WENThe Wendy's Company
FY 2024
Product
41.2%$926M
Royalty
23.5%$528M
Advertising
20.4%$458M
Real Estate
10.5%$236M
Franchise
4.3%$98M
JACKJack in the Box Inc.
FY 2025
Restaurant Sales
42.8%$627M
Franchise
25.2%$369M
Royalty
15.2%$222M
Advertising
14.8%$217M
Technology Service
1.4%$20M
Franchise Fees
0.7%$11M
MCDMcDonald's Corporation
FY 2025
High-Growth Markets
50.7%$13.6B
UNITED STATES
40.3%$10.8B
International Developmental Licensed Markets and Corporate
9.0%$2.4B
QSRRestaurant Brands International Inc.
FY 2025
Tim Hortons
62.5%$4.2B
Burger King
22.3%$1.5B
Popeyes Louisiana Kitchen
11.8%$800M
Firehouse Subs
3.4%$232M

DNUT vs WEN vs JACK vs MCD vs QSR — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMCDLAGGINGWEN

Income & Cash Flow (Last 12 Months)

MCD leads this category, winning 5 of 6 comparable metrics.

MCD is the larger business by revenue, generating $27.4B annually — 20.4x JACK's $1.3B. MCD is the more profitable business, keeping 31.6% of every revenue dollar as net income compared to DNUT's -33.4%. On growth, MCD holds the edge at +9.4% YoY revenue growth, suggesting stronger near-term business momentum.

MetricDNUT logoDNUTKrispy Kreme, Inc.WEN logoWENThe Wendy's Compa…JACK logoJACKJack in the Box I…MCD logoMCDMcDonald's Corpor…QSR logoQSRRestaurant Brands…
RevenueTrailing 12 months$1.5B$2.2B$1.3B$27.4B$9.6B
EBITDAEarnings before interest/tax-$292M$530M$16M$14.4B$2.6B
Net IncomeAfter-tax profit-$505M$186M-$69M$8.7B$955M
Free Cash FlowCash after capex-$6M$238M-$10M$7.2B$1.5B
Gross MarginGross profit ÷ Revenue+13.7%+35.6%+27.6%+44.1%+33.1%
Operating MarginEBIT ÷ Revenue-28.2%+16.8%-2.8%+46.3%+25.1%
Net MarginNet income ÷ Revenue-33.4%+8.4%-5.2%+31.6%+10.0%
FCF MarginFCF ÷ Revenue-0.4%+10.8%-0.7%+26.2%+15.8%
Rev. Growth (YoY)Latest quarter vs prior year-2.2%-3.0%-25.5%+9.4%+7.3%
EPS Growth (YoY)Latest quarter vs prior year+20.0%-8.0%+33.7%+6.9%+102.1%
MCD leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

JACK leads this category, winning 4 of 7 comparable metrics.

At 7.3x trailing earnings, WEN trades at a 78% valuation discount to QSR's 33.7x P/E. Adjusting for growth (PEG ratio), WEN offers better value at 0.71x vs QSR's 4.21x — a lower PEG means you pay less per unit of expected earnings growth.

MetricDNUT logoDNUTKrispy Kreme, Inc.WEN logoWENThe Wendy's Compa…JACK logoJACKJack in the Box I…MCD logoMCDMcDonald's Corpor…QSR logoQSRRestaurant Brands…
Market CapShares × price$627M$1.3B$266M$201.6B$27.4B
Enterprise ValueMkt cap + debt − cash$2.1B$5.0B$3.3B$255.7B$43.8B
Trailing P/EPrice ÷ TTM EPS-1.20x7.32x-3.29x23.74x33.68x
Forward P/EPrice ÷ next-FY EPS est.12.07x4.03x21.51x19.50x
PEG RatioP/E ÷ EPS growth rate0.71x1.74x4.21x
EV / EBITDAEnterprise value multiple20.17x9.38x82.92x17.57x17.81x
Price / SalesMarket cap ÷ Revenue0.41x0.59x0.18x7.50x2.91x
Price / BookPrice ÷ Book value/share0.92x5.51x7.01x
Price / FCFMarket cap ÷ FCF5.07x3.58x28.06x18.93x
JACK leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

MCD leads this category, winning 5 of 9 comparable metrics.

WEN delivers a 170.4% return on equity — every $100 of shareholder capital generates $170 in annual profit, vs $-74 for DNUT. DNUT carries lower financial leverage with a 2.10x debt-to-equity ratio, signaling a more conservative balance sheet compared to WEN's 15.78x. On the Piotroski fundamental quality scale (0–9), MCD scores 7/9 vs JACK's 4/9, reflecting strong financial health.

MetricDNUT logoDNUTKrispy Kreme, Inc.WEN logoWENThe Wendy's Compa…JACK logoJACKJack in the Box I…MCD logoMCDMcDonald's Corpor…QSR logoQSRRestaurant Brands…
ROE (TTM)Return on equity-74.1%+170.4%+18.4%
ROA (TTM)Return on assets-19.8%+3.7%-2.7%+14.5%+3.8%
ROICReturn on invested capital-1.1%+7.1%-0.6%+18.7%+8.2%
ROCEReturn on capital employed-1.4%+7.9%-0.8%+23.3%+9.9%
Piotroski ScoreFundamental quality 0–955476
Debt / EquityFinancial leverage2.10x15.78x3.41x
Net DebtTotal debt minus cash$1.5B$3.6B$3.1B$54.0B$16.4B
Cash & Equiv.Liquid assets-$42M$451M$52M$774M$1.2B
Total DebtShort + long-term debt$1.4B$4.1B$3.1B$54.8B$17.6B
Interest CoverageEBIT ÷ Interest expense-6.61x2.86x-0.51x6.09x3.65x
MCD leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

QSR leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in MCD five years ago would be worth $13,427 today (with dividends reinvested), compared to $1,723 for JACK. Over the past 12 months, QSR leads with a +20.3% total return vs JACK's -47.8%. The 3-year compound annual growth rate (CAGR) favors QSR at 6.0% vs JACK's -42.7% — a key indicator of consistent wealth creation.

MetricDNUT logoDNUTKrispy Kreme, Inc.WEN logoWENThe Wendy's Compa…JACK logoJACKJack in the Box I…MCD logoMCDMcDonald's Corpor…QSR logoQSRRestaurant Brands…
YTD ReturnYear-to-date-10.8%-13.2%-25.9%-5.8%+17.7%
1-Year ReturnPast 12 months-15.9%-36.1%-47.8%-8.6%+20.3%
3-Year ReturnCumulative with dividends-73.6%-58.4%-81.2%+2.5%+19.0%
5-Year ReturnCumulative with dividends-80.2%-53.5%-82.8%+34.3%+30.3%
10-Year ReturnCumulative with dividends-80.2%+10.9%-59.5%+157.7%+132.2%
CAGR (3Y)Annualised 3-year return-35.8%-25.3%-42.7%+0.8%+6.0%
QSR leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — MCD and QSR each lead in 1 of 2 comparable metrics.

MCD is the less volatile stock with a 0.11 beta — it tends to amplify market swings less than JACK's 1.69 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. QSR currently trades 96.6% from its 52-week high vs JACK's 47.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricDNUT logoDNUTKrispy Kreme, Inc.WEN logoWENThe Wendy's Compa…JACK logoJACKJack in the Box I…MCD logoMCDMcDonald's Corpor…QSR logoQSRRestaurant Brands…
Beta (5Y)Sensitivity to S&P 5001.51x0.52x1.69x0.11x0.39x
52-Week HighHighest price in past year$5.73$12.52$29.40$341.75$81.96
52-Week LowLowest price in past year$2.50$6.37$8.91$282.15$61.33
% of 52W HighCurrent price vs 52-week peak+63.5%+55.5%+47.2%+83.0%+96.6%
RSI (14)Momentum oscillator 0–10050.642.458.430.947.4
Avg Volume (50D)Average daily shares traded2.5M7.8M837K3.0M3.3M
Evenly matched — MCD and QSR each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — WEN and MCD each lead in 1 of 2 comparable metrics.

Analyst consensus: DNUT as "Buy", WEN as "Hold", JACK as "Hold", MCD as "Buy", QSR as "Buy". Consensus price targets imply 43.6% upside for JACK (target: $20) vs 5.8% for QSR (target: $84). For income investors, WEN offers the higher dividend yield at 14.31% vs DNUT's 1.92%.

MetricDNUT logoDNUTKrispy Kreme, Inc.WEN logoWENThe Wendy's Compa…JACK logoJACKJack in the Box I…MCD logoMCDMcDonald's Corpor…QSR logoQSRRestaurant Brands…
Analyst RatingConsensus buy/hold/sellBuyHoldHoldBuyBuy
Price TargetConsensus 12-month target$4.50$7.73$19.92$352.25$83.71
# AnalystsCovering analysts1151416244
Dividend YieldAnnual dividend ÷ price+1.9%+14.3%+6.3%+2.5%+3.1%
Dividend StreakConsecutive years of raises0402714
Dividend / ShareAnnual DPS$0.07$0.99$0.87$7.14$2.42
Buyback YieldShare repurchases ÷ mkt cap+0.2%+5.8%+1.9%+1.0%0.0%
Evenly matched — WEN and MCD each lead in 1 of 2 comparable metrics.
Key Takeaway

MCD leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). JACK leads in 1 (Valuation Metrics). 2 tied.

Best OverallMcDonald's Corporation (MCD)Leads 2 of 6 categories
Loading custom metrics...

DNUT vs WEN vs JACK vs MCD vs QSR: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is DNUT or WEN or JACK or MCD or QSR a better buy right now?

For growth investors, Restaurant Brands International Inc.

(QSR) is the stronger pick with 12. 2% revenue growth year-over-year, versus -8. 6% for Krispy Kreme, Inc. (DNUT). The Wendy's Company (WEN) offers the better valuation at 7. 3x trailing P/E (12. 1x forward), making it the more compelling value choice. Analysts rate Krispy Kreme, Inc. (DNUT) a "Buy" — based on 11 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — DNUT or WEN or JACK or MCD or QSR?

On trailing P/E, The Wendy's Company (WEN) is the cheapest at 7.

3x versus Restaurant Brands International Inc. at 33. 7x. On forward P/E, Jack in the Box Inc. is actually cheaper at 4. 0x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: The Wendy's Company wins at 1. 16x versus McDonald's Corporation's 2. 81x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — DNUT or WEN or JACK or MCD or QSR?

Over the past 5 years, McDonald's Corporation (MCD) delivered a total return of +34.

3%, compared to -82. 8% for Jack in the Box Inc. (JACK). Over 10 years, the gap is even starker: MCD returned +157. 7% versus DNUT's -80. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — DNUT or WEN or JACK or MCD or QSR?

By beta (market sensitivity over 5 years), McDonald's Corporation (MCD) is the lower-risk stock at 0.

11β versus Jack in the Box Inc. 's 1. 69β — meaning JACK is approximately 1417% more volatile than MCD relative to the S&P 500. On balance sheet safety, Krispy Kreme, Inc. (DNUT) carries a lower debt/equity ratio of 2% versus 16% for The Wendy's Company — giving it more financial flexibility in a downturn.

05

Which is growing faster — DNUT or WEN or JACK or MCD or QSR?

By revenue growth (latest reported year), Restaurant Brands International Inc.

(QSR) is pulling ahead at 12. 2% versus -8. 6% for Krispy Kreme, Inc. (DNUT). On earnings-per-share growth, the picture is similar: McDonald's Corporation grew EPS 4. 9% year-over-year, compared to -170. 8% for Krispy Kreme, Inc.. Over a 3-year CAGR, QSR leads at 13. 2% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — DNUT or WEN or JACK or MCD or QSR?

McDonald's Corporation (MCD) is the more profitable company, earning 31.

9% net margin versus -33. 9% for Krispy Kreme, Inc. — meaning it keeps 31. 9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MCD leads at 46. 1% versus -2. 2% for DNUT. At the gross margin level — before operating expenses — MCD leads at 57. 4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is DNUT or WEN or JACK or MCD or QSR more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, The Wendy's Company (WEN) is the more undervalued stock at a PEG of 1. 16x versus McDonald's Corporation's 2. 81x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Jack in the Box Inc. (JACK) trades at 4. 0x forward P/E versus 21. 5x for McDonald's Corporation — 17. 5x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for JACK: 43. 6% to $19. 92.

08

Which pays a better dividend — DNUT or WEN or JACK or MCD or QSR?

All stocks in this comparison pay dividends.

The Wendy's Company (WEN) offers the highest yield at 14. 3%, versus 1. 9% for Krispy Kreme, Inc. (DNUT).

09

Is DNUT or WEN or JACK or MCD or QSR better for a retirement portfolio?

For long-horizon retirement investors, McDonald's Corporation (MCD) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

11), 2. 5% yield, +157. 7% 10Y return). Jack in the Box Inc. (JACK) carries a higher beta of 1. 69 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MCD: +157. 7%, JACK: -59. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between DNUT and WEN and JACK and MCD and QSR?

These companies operate in different sectors (DNUT (Consumer Defensive) and WEN (Consumer Cyclical) and JACK (Consumer Cyclical) and MCD (Consumer Cyclical) and QSR (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: DNUT is a small-cap quality compounder stock; WEN is a small-cap deep-value stock; JACK is a small-cap income-oriented stock; MCD is a large-cap quality compounder stock; QSR is a mid-cap income-oriented stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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DNUT

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QSR

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  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 5%
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Revenue Growth>
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(DNUT: -2.2% · WEN: -3.0%)

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