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EB vs ETSY vs PYPL vs GOOGL

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
EB
Eventbrite, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$436M
5Y Perf.-47.7%
ETSY
Etsy, Inc.

Specialty Retail

Consumer CyclicalNYSE • US
Market Cap$6.07B
5Y Perf.-32.2%
PYPL
PayPal Holdings, Inc.

Financial - Credit Services

Financial ServicesNASDAQ • US
Market Cap$40.77B
5Y Perf.-70.2%
GOOGL
Alphabet Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$4.81T
5Y Perf.+334.9%

EB vs ETSY vs PYPL vs GOOGL — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
EB logoEB
ETSY logoETSY
PYPL logoPYPL
GOOGL logoGOOGL
IndustrySoftware - ApplicationSpecialty RetailFinancial - Credit ServicesInternet Content & Information
Market Cap$436M$6.07B$40.77B$4.81T
Revenue (TTM)$292M$2.86B$33.17B$422.57B
Net Income (TTM)$-11M$285M$5.06B$160.21B
Gross Margin67.6%72.0%46.6%60.4%
Operating Margin-8.9%14.3%18.3%32.7%
Forward P/E18.5x8.7x29.6x
Total Debt$145M$742M$9.99B$59.29B
Cash & Equiv.$300M$1.40B$8.05B$30.71B

EB vs ETSY vs PYPL vs GOOGLLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

EB
ETSY
PYPL
GOOGL
StockMay 20Mar 26Return
Eventbrite, Inc. (EB)10052.3-47.7%
Etsy, Inc. (ETSY)10067.8-32.2%
PayPal Holdings, In… (PYPL)10029.8-70.2%
Alphabet Inc. (GOOGL)100434.9+334.9%

Price return only. Dividends and distributions are not included.

Quick Verdict: EB vs ETSY vs PYPL vs GOOGL

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: GOOGL leads in 4 of 7 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. PayPal Holdings, Inc. is the stronger pick specifically for valuation and capital efficiency and dividend income and shareholder returns. EB also leads in specific categories worth noting. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
EB
Eventbrite, Inc.
The Defensive Choice

EB is the clearest fit if your priority is stability.

  • Beta 1.09 vs PYPL's 1.39
Best for: stability
ETSY
Etsy, Inc.
The Secondary Option

ETSY lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer cyclical exposure
PYPL
PayPal Holdings, Inc.
The Banking Pick

PYPL is the #2 pick in this set and the best alternative if valuation efficiency is your priority.

  • PEG 0.98 vs GOOGL's 0.99
  • Lower P/E (8.7x vs 29.6x), PEG 0.98 vs 0.99
  • 0.3% yield, 1-year raise streak, vs GOOGL's 0.2%, (2 stocks pay no dividend)
Best for: valuation efficiency
GOOGL
Alphabet Inc.
The Income Pick

GOOGL carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.

  • Dividend streak 2 yrs, beta 1.26, yield 0.2%
  • Rev growth 15.1%, EPS growth 34.5%, 3Y rev CAGR 12.5%
  • 10.0% 10Y total return vs ETSY's 6.8%
  • Lower volatility, beta 1.26, Low D/E 14.3%, current ratio 2.01x
Best for: income & stability and growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthGOOGL logoGOOGL15.1% revenue growth vs EB's -10.2%
ValuePYPL logoPYPLLower P/E (8.7x vs 29.6x), PEG 0.98 vs 0.99
Quality / MarginsGOOGL logoGOOGL37.9% margin vs EB's -3.6%
Stability / SafetyEB logoEBBeta 1.09 vs PYPL's 1.39
DividendsPYPL logoPYPL0.3% yield, 1-year raise streak, vs GOOGL's 0.2%, (2 stocks pay no dividend)
Momentum (1Y)GOOGL logoGOOGL+163.5% vs PYPL's -32.3%
Efficiency (ROA)GOOGL logoGOOGL27.4% ROA vs EB's -1.4%, ROIC 25.1% vs -187.3%

EB vs ETSY vs PYPL vs GOOGL — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

EBEventbrite, Inc.

Segment breakdown not available.

ETSYEtsy, Inc.
FY 2025
Marketplace Revenue
69.6%$2.0B
Services Revenue
30.4%$876M
PYPLPayPal Holdings, Inc.
FY 2025
Transaction Revenue
89.8%$29.8B
Other Value Added Services
10.2%$3.4B
GOOGLAlphabet Inc.
FY 2025
Google Search & Other
55.7%$224.5B
Google Cloud
14.6%$58.7B
Google Inc.
11.9%$48.0B
YouTube Advertising Revenue
10.0%$40.4B
Google Network
7.4%$29.8B
Other Bets
0.4%$1.5B
Other Segments
-0.0%$-127,000,000

EB vs ETSY vs PYPL vs GOOGL — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLGOOGLLAGGINGETSY

Income & Cash Flow (Last 12 Months)

Evenly matched — ETSY and GOOGL each lead in 3 of 6 comparable metrics.

GOOGL is the larger business by revenue, generating $422.6B annually — 1447.9x EB's $292M. GOOGL is the more profitable business, keeping 37.9% of every revenue dollar as net income compared to EB's -3.6%. On growth, GOOGL holds the edge at +21.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricEB logoEBEventbrite, Inc.ETSY logoETSYEtsy, Inc.PYPL logoPYPLPayPal Holdings, …GOOGL logoGOOGLAlphabet Inc.
RevenueTrailing 12 months$292M$2.9B$33.2B$422.6B
EBITDAEarnings before interest/tax-$26M$508M$6.7B$161.3B
Net IncomeAfter-tax profit-$11M$285M$5.1B$160.2B
Free Cash FlowCash after capex$13M$673M$5.5B$73.3B
Gross MarginGross profit ÷ Revenue+67.6%+72.0%+46.6%+60.4%
Operating MarginEBIT ÷ Revenue-8.9%+14.3%+18.3%+32.7%
Net MarginNet income ÷ Revenue-3.6%+9.9%+15.8%+37.9%
FCF MarginFCF ÷ Revenue+4.6%+23.5%+16.8%+17.3%
Rev. Growth (YoY)Latest quarter vs prior year-3.9%+3.1%+21.8%
EPS Growth (YoY)Latest quarter vs prior year+6.6%+2.2%-6.2%+81.9%
Evenly matched — ETSY and GOOGL each lead in 3 of 6 comparable metrics.

Valuation Metrics

PYPL leads this category, winning 6 of 7 comparable metrics.

At 8.5x trailing earnings, PYPL trades at a 81% valuation discount to ETSY's 46.0x P/E. Adjusting for growth (PEG ratio), PYPL offers better value at 0.97x vs GOOGL's 1.23x — a lower PEG means you pay less per unit of expected earnings growth.

MetricEB logoEBEventbrite, Inc.ETSY logoETSYEtsy, Inc.PYPL logoPYPLPayPal Holdings, …GOOGL logoGOOGLAlphabet Inc.
Market CapShares × price$436M$6.1B$40.8B$4.81T
Enterprise ValueMkt cap + debt − cash$280M$5.4B$42.7B$4.84T
Trailing P/EPrice ÷ TTM EPS-41.00x46.03x8.54x36.82x
Forward P/EPrice ÷ next-FY EPS est.18.51x8.71x29.61x
PEG RatioP/E ÷ EPS growth rate0.97x1.23x
EV / EBITDAEnterprise value multiple11.53x6.08x32.22x
Price / SalesMarket cap ÷ Revenue1.49x2.11x1.23x11.95x
Price / BookPrice ÷ Book value/share2.43x2.21x11.72x
Price / FCFMarket cap ÷ FCF24.71x9.51x7.33x65.72x
PYPL leads this category, winning 6 of 7 comparable metrics.

Profitability & Efficiency

GOOGL leads this category, winning 6 of 9 comparable metrics.

GOOGL delivers a 39.0% return on equity — every $100 of shareholder capital generates $39 in annual profit, vs $-6 for EB. GOOGL carries lower financial leverage with a 0.14x debt-to-equity ratio, signaling a more conservative balance sheet compared to EB's 0.81x. On the Piotroski fundamental quality scale (0–9), PYPL scores 8/9 vs ETSY's 5/9, reflecting strong financial health.

MetricEB logoEBEventbrite, Inc.ETSY logoETSYEtsy, Inc.PYPL logoPYPLPayPal Holdings, …GOOGL logoGOOGLAlphabet Inc.
ROE (TTM)Return on equity-5.9%+25.1%+39.0%
ROA (TTM)Return on assets-1.4%+10.6%+6.3%+27.4%
ROICReturn on invested capital-187.3%+15.0%+25.1%
ROCEReturn on capital employed-8.4%+22.9%+18.1%+30.3%
Piotroski ScoreFundamental quality 0–95587
Debt / EquityFinancial leverage0.81x0.49x0.14x
Net DebtTotal debt minus cash-$155M-$653M$1.9B$28.6B
Cash & Equiv.Liquid assets$300M$1.4B$8.0B$30.7B
Total DebtShort + long-term debt$145M$742M$10.0B$59.3B
Interest CoverageEBIT ÷ Interest expense27.47x19.28x392.15x
GOOGL leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

GOOGL leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in GOOGL five years ago would be worth $33,982 today (with dividends reinvested), compared to $1,835 for PYPL. Over the past 12 months, GOOGL leads with a +163.5% total return vs PYPL's -32.3%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 54.8% vs PYPL's -14.9% — a key indicator of consistent wealth creation.

MetricEB logoEBEventbrite, Inc.ETSY logoETSYEtsy, Inc.PYPL logoPYPLPayPal Holdings, …GOOGL logoGOOGLAlphabet Inc.
YTD ReturnYear-to-date+1.6%+11.7%-20.3%+26.4%
1-Year ReturnPast 12 months+106.9%+39.3%-32.3%+163.5%
3-Year ReturnCumulative with dividends-30.3%-31.0%-38.4%+270.8%
5-Year ReturnCumulative with dividends-79.6%-61.3%-81.6%+239.8%
10-Year ReturnCumulative with dividends-87.6%+681.2%+17.4%+996.1%
CAGR (3Y)Annualised 3-year return-11.3%-11.7%-14.9%+54.8%
GOOGL leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

EB leads this category, winning 2 of 2 comparable metrics.

EB is the less volatile stock with a 1.09 beta — it tends to amplify market swings less than PYPL's 1.39 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. EB currently trades 100.0% from its 52-week high vs PYPL's 58.1% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricEB logoEBEventbrite, Inc.ETSY logoETSYEtsy, Inc.PYPL logoPYPLPayPal Holdings, …GOOGL logoGOOGLAlphabet Inc.
Beta (5Y)Sensitivity to S&P 5001.09x1.22x1.39x1.26x
52-Week HighHighest price in past year$4.51$76.52$79.50$400.10
52-Week LowLowest price in past year$2.05$44.00$38.46$147.84
% of 52W HighCurrent price vs 52-week peak+100.0%+83.6%+58.1%+99.5%
RSI (14)Momentum oscillator 0–10060.859.140.983.4
Avg Volume (50D)Average daily shares traded3.5M2.8M15.4M28.3M
EB leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Evenly matched — PYPL and GOOGL each lead in 1 of 2 comparable metrics.

Analyst consensus: EB as "Hold", ETSY as "Buy", PYPL as "Hold", GOOGL as "Buy". Consensus price targets imply 149.0% upside for EB (target: $11) vs 2.1% for GOOGL (target: $406). For income investors, PYPL offers the higher dividend yield at 0.29% vs GOOGL's 0.21%.

MetricEB logoEBEventbrite, Inc.ETSY logoETSYEtsy, Inc.PYPL logoPYPLPayPal Holdings, …GOOGL logoGOOGLAlphabet Inc.
Analyst RatingConsensus buy/hold/sellHoldBuyHoldBuy
Price TargetConsensus 12-month target$11.23$70.07$51.67$406.28
# AnalystsCovering analysts10457082
Dividend YieldAnnual dividend ÷ price+0.3%+0.2%
Dividend StreakConsecutive years of raises12
Dividend / ShareAnnual DPS$0.13$0.82
Buyback YieldShare repurchases ÷ mkt cap0.0%+12.8%+14.8%+0.9%
Evenly matched — PYPL and GOOGL each lead in 1 of 2 comparable metrics.
Key Takeaway

GOOGL leads in 2 of 6 categories (Profitability & Efficiency, Total Returns). PYPL leads in 1 (Valuation Metrics). 2 tied.

Best OverallAlphabet Inc. (GOOGL)Leads 2 of 6 categories
Loading custom metrics...

EB vs ETSY vs PYPL vs GOOGL: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is EB or ETSY or PYPL or GOOGL a better buy right now?

For growth investors, Alphabet Inc.

(GOOGL) is the stronger pick with 15. 1% revenue growth year-over-year, versus -10. 2% for Eventbrite, Inc. (EB). PayPal Holdings, Inc. (PYPL) offers the better valuation at 8. 5x trailing P/E (8. 7x forward), making it the more compelling value choice. Analysts rate Etsy, Inc. (ETSY) a "Buy" — based on 45 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — EB or ETSY or PYPL or GOOGL?

On trailing P/E, PayPal Holdings, Inc.

(PYPL) is the cheapest at 8. 5x versus Etsy, Inc. at 46. 0x. On forward P/E, PayPal Holdings, Inc. is actually cheaper at 8. 7x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: PayPal Holdings, Inc. wins at 0. 98x versus Alphabet Inc. 's 0. 99x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — EB or ETSY or PYPL or GOOGL?

Over the past 5 years, Alphabet Inc.

(GOOGL) delivered a total return of +239. 8%, compared to -81. 6% for PayPal Holdings, Inc. (PYPL). Over 10 years, the gap is even starker: GOOGL returned +996. 1% versus EB's -87. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — EB or ETSY or PYPL or GOOGL?

By beta (market sensitivity over 5 years), Eventbrite, Inc.

(EB) is the lower-risk stock at 1. 09β versus PayPal Holdings, Inc. 's 1. 39β — meaning PYPL is approximately 28% more volatile than EB relative to the S&P 500. On balance sheet safety, Alphabet Inc. (GOOGL) carries a lower debt/equity ratio of 14% versus 81% for Eventbrite, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — EB or ETSY or PYPL or GOOGL?

By revenue growth (latest reported year), Alphabet Inc.

(GOOGL) is pulling ahead at 15. 1% versus -10. 2% for Eventbrite, Inc. (EB). On earnings-per-share growth, the picture is similar: PayPal Holdings, Inc. grew EPS 35. 6% year-over-year, compared to -40. 9% for Etsy, Inc.. Over a 3-year CAGR, GOOGL leads at 12. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — EB or ETSY or PYPL or GOOGL?

Alphabet Inc.

(GOOGL) is the more profitable company, earning 32. 8% net margin versus -3. 6% for Eventbrite, Inc. — meaning it keeps 32. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: GOOGL leads at 32. 1% versus -8. 9% for EB. At the gross margin level — before operating expenses — ETSY leads at 71. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is EB or ETSY or PYPL or GOOGL more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, PayPal Holdings, Inc. (PYPL) is the more undervalued stock at a PEG of 0. 98x versus Alphabet Inc. 's 0. 99x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, PayPal Holdings, Inc. (PYPL) trades at 8. 7x forward P/E versus 29. 6x for Alphabet Inc. — 20. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for EB: 149. 0% to $11. 23.

08

Which pays a better dividend — EB or ETSY or PYPL or GOOGL?

In this comparison, PYPL (0.

3% yield), GOOGL (0. 2% yield) pay a dividend. EB, ETSY do not pay a meaningful dividend and should not be held primarily for income.

09

Is EB or ETSY or PYPL or GOOGL better for a retirement portfolio?

For long-horizon retirement investors, Alphabet Inc.

(GOOGL) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 26), +996. 1% 10Y return). Both have compounded well over 10 years (GOOGL: +996. 1%, PYPL: +17. 4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between EB and ETSY and PYPL and GOOGL?

These companies operate in different sectors (EB (Technology) and ETSY (Consumer Cyclical) and PYPL (Financial Services) and GOOGL (Communication Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: EB is a small-cap quality compounder stock; ETSY is a small-cap quality compounder stock; PYPL is a mid-cap deep-value stock; GOOGL is a mega-cap high-growth stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Stocks Like

EB

Quality Business

  • Sector: Technology
  • Market Cap > $100B
  • Gross Margin > 40%
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ETSY

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 5%
Run This Screen
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PYPL

Quality Business

  • Sector: Financial Services
  • Market Cap > $100B
  • Net Margin > 9%
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GOOGL

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 10%
  • Net Margin > 22%
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Revenue Growth>
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(EB: -3.9% · ETSY: 3.1%)

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