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EGG vs SFM vs VITL vs HAIN vs SMPL

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
EGG
ENIGMATIG LTD

Consulting Services

IndustrialsAMEX • SG
Market Cap$85M
5Y Perf.+115.9%
SFM
Sprouts Farmers Market, Inc.

Grocery Stores

Consumer DefensiveNASDAQ • US
Market Cap$7.62B
5Y Perf.-49.7%
VITL
Vital Farms, Inc.

Agricultural Farm Products

Consumer DefensiveNASDAQ • US
Market Cap$426M
5Y Perf.-76.8%
HAIN
The Hain Celestial Group, Inc.

Packaged Foods

Consumer DefensiveNASDAQ • US
Market Cap$84M
5Y Perf.-56.6%
SMPL
The Simply Good Foods Company

Packaged Foods

Consumer DefensiveNASDAQ • US
Market Cap$1.24B
5Y Perf.-61.2%

EGG vs SFM vs VITL vs HAIN vs SMPL — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
EGG logoEGG
SFM logoSFM
VITL logoVITL
HAIN logoHAIN
SMPL logoSMPL
IndustryConsulting ServicesGrocery StoresAgricultural Farm ProductsPackaged FoodsPackaged Foods
Market Cap$85M$7.62B$426M$84M$1.24B
Revenue (TTM)$6M$8.90B$784M$1.51B$1.45B
Net Income (TTM)$2M$507M$48M$-544M$91M
Gross Margin74.4%37.0%35.2%20.0%34.0%
Operating Margin44.2%7.6%8.2%-31.8%14.4%
Forward P/E243.7x14.9x10.4x7.5x
Total Debt$138K$1.94B$53M$779M$304M
Cash & Equiv.$2M$257M$49M$54M$98M

EGG vs SFM vs VITL vs HAIN vs SMPLLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

EGG
SFM
VITL
HAIN
SMPL
StockJun 25May 26Return
ENIGMATIG LTD (EGG)100215.9+115.9%
Sprouts Farmers Mar… (SFM)10050.3-49.7%
Vital Farms, Inc. (VITL)10023.2-76.8%
The Hain Celestial … (HAIN)10043.4-56.6%
The Simply Good Foo… (SMPL)10038.8-61.2%

Price return only. Dividends and distributions are not included.

Quick Verdict: EGG vs SFM vs VITL vs HAIN vs SMPL

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: EGG leads in 3 of 7 categories (5-stock set), making it the strongest pick for profitability and margin quality and recent price momentum and sentiment. Sprouts Farmers Market, Inc. is the stronger pick specifically for capital preservation and lower volatility. VITL and SMPL also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
EGG
ENIGMATIG LTD
The Quality Compounder

EGG carries the broadest edge in this set and is the clearest fit for quality and momentum.

  • 40.0% margin vs HAIN's -36.1%
  • +6.7% vs VITL's -73.5%
  • 39.7% ROA vs HAIN's -36.8%, ROIC 141.5% vs -23.7%
Best for: quality and momentum
SFM
Sprouts Farmers Market, Inc.
The Income Pick

SFM is the #2 pick in this set and the best alternative if income & stability and long-term compounding is your priority.

  • Dividend streak 1 yrs, beta 0.17
  • 203.9% 10Y total return vs EGG's 6.7%
  • Beta 0.17 vs HAIN's 2.12, lower leverage
Best for: income & stability and long-term compounding
VITL
Vital Farms, Inc.
The Growth Play

VITL ranks third and is worth considering specifically for growth exposure and sleep-well-at-night.

  • Rev growth 25.3%, EPS growth 22.0%, 3Y rev CAGR 28.0%
  • Lower volatility, beta 0.31, Low D/E 15.2%, current ratio 2.16x
  • PEG 0.26 vs SFM's 0.88
  • Beta 0.31, current ratio 2.16x
Best for: growth exposure and sleep-well-at-night
HAIN
The Hain Celestial Group, Inc.
The Consumer Defensive Pick

Among these 5 stocks, HAIN doesn't own a clear edge in any measured category.

Best for: consumer defensive exposure
SMPL
The Simply Good Foods Company
The Value Play

SMPL is the clearest fit if your priority is value.

  • Better valuation composite
Best for: value
See the full category breakdown
CategoryWinnerWhy
GrowthVITL logoVITL25.3% revenue growth vs EGG's -13.9%
ValueSMPL logoSMPLBetter valuation composite
Quality / MarginsEGG logoEGG40.0% margin vs HAIN's -36.1%
Stability / SafetySFM logoSFMBeta 0.17 vs HAIN's 2.12, lower leverage
DividendsTieNone of these 5 stocks pay a meaningful dividend
Momentum (1Y)EGG logoEGG+6.7% vs VITL's -73.5%
Efficiency (ROA)EGG logoEGG39.7% ROA vs HAIN's -36.8%, ROIC 141.5% vs -23.7%

EGG vs SFM vs VITL vs HAIN vs SMPL — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

EGGENIGMATIG LTD

Segment breakdown not available.

SFMSprouts Farmers Market, Inc.
FY 2025
Perishables
57.0%$5.0B
Non Perishables
43.0%$3.8B
VITLVital Farms, Inc.
FY 2025
Eggs And Egg Related Products
96.5%$733M
Butter And Butter Related Products
3.5%$26M
HAINThe Hain Celestial Group, Inc.
FY 2025
Meal Preparation
41.0%$640M
Snacks
23.8%$371M
Grocery
15.7%$245M
Baby/Kids
15.5%$242M
Personal Care
4.0%$63M
SMPLThe Simply Good Foods Company
FY 2025
Shipping and Handling
100.0%$103M

EGG vs SFM vs VITL vs HAIN vs SMPL — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLEGGLAGGINGSMPL

Income & Cash Flow (Last 12 Months)

EGG leads this category, winning 5 of 6 comparable metrics.

SFM is the larger business by revenue, generating $8.9B annually — 1617.8x EGG's $6M. EGG is the more profitable business, keeping 40.0% of every revenue dollar as net income compared to HAIN's -36.1%. On growth, EGG holds the edge at +112.1% YoY revenue growth, suggesting stronger near-term business momentum.

MetricEGG logoEGGENIGMATIG LTDSFM logoSFMSprouts Farmers M…VITL logoVITLVital Farms, Inc.HAIN logoHAINThe Hain Celestia…SMPL logoSMPLThe Simply Good F…
RevenueTrailing 12 months$6M$8.9B$784M$1.5B$1.4B
EBITDAEarnings before interest/tax$2M$996M$78M-$430M$231M
Net IncomeAfter-tax profit$2M$507M$48M-$544M$91M
Free Cash FlowCash after capex$194,208$361M-$90M$5M$174M
Gross MarginGross profit ÷ Revenue+74.4%+37.0%+35.2%+20.0%+34.0%
Operating MarginEBIT ÷ Revenue+44.2%+7.6%+8.2%-31.8%+14.4%
Net MarginNet income ÷ Revenue+40.0%+5.7%+6.1%-36.1%+6.3%
FCF MarginFCF ÷ Revenue+3.5%+4.1%-11.4%+0.3%+12.0%
Rev. Growth (YoY)Latest quarter vs prior year+112.1%+4.1%+15.4%-6.7%-0.3%
EPS Growth (YoY)Latest quarter vs prior year+101.7%-5.5%-108.1%-11.3%-31.6%
EGG leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

HAIN leads this category, winning 3 of 7 comparable metrics.

At 6.6x trailing earnings, VITL trades at a 97% valuation discount to EGG's 243.7x P/E. Adjusting for growth (PEG ratio), VITL offers better value at 0.17x vs SFM's 0.90x — a lower PEG means you pay less per unit of expected earnings growth.

MetricEGG logoEGGENIGMATIG LTDSFM logoSFMSprouts Farmers M…VITL logoVITLVital Farms, Inc.HAIN logoHAINThe Hain Celestia…SMPL logoSMPLThe Simply Good F…
Market CapShares × price$85M$7.6B$426M$84M$1.2B
Enterprise ValueMkt cap + debt − cash$84M$9.3B$431M$808M$1.4B
Trailing P/EPrice ÷ TTM EPS243.71x15.25x6.61x-0.13x12.20x
Forward P/EPrice ÷ next-FY EPS est.14.85x10.38x7.45x
PEG RatioP/E ÷ EPS growth rate0.90x0.17x0.51x
EV / EBITDAEnterprise value multiple75.00x9.35x4.22x5.97x
Price / SalesMarket cap ÷ Revenue21.53x0.86x0.56x0.05x0.86x
Price / BookPrice ÷ Book value/share112.54x5.70x1.25x0.14x0.70x
Price / FCFMarket cap ÷ FCF16.29x7.86x
HAIN leads this category, winning 3 of 7 comparable metrics.

Profitability & Efficiency

EGG leads this category, winning 7 of 9 comparable metrics.

EGG delivers a 75.4% return on equity — every $100 of shareholder capital generates $75 in annual profit, vs $-165 for HAIN. EGG carries lower financial leverage with a 0.08x debt-to-equity ratio, signaling a more conservative balance sheet compared to HAIN's 1.64x. On the Piotroski fundamental quality scale (0–9), SFM scores 5/9 vs VITL's 2/9, reflecting solid financial health.

MetricEGG logoEGGENIGMATIG LTDSFM logoSFMSprouts Farmers M…VITL logoVITLVital Farms, Inc.HAIN logoHAINThe Hain Celestia…SMPL logoSMPLThe Simply Good F…
ROE (TTM)Return on equity+75.4%+36.1%+14.5%-164.7%+5.2%
ROA (TTM)Return on assets+39.7%+12.5%+10.0%-36.8%+3.7%
ROICReturn on invested capital+141.5%+17.8%+26.9%-23.7%+8.1%
ROCEReturn on capital employed+77.8%+22.1%+26.1%-29.2%+9.4%
Piotroski ScoreFundamental quality 0–945235
Debt / EquityFinancial leverage0.08x1.39x0.15x1.64x0.17x
Net DebtTotal debt minus cash-$1M$1.7B$5M$725M$206M
Cash & Equiv.Liquid assets$2M$257M$49M$54M$98M
Total DebtShort + long-term debt$137,797$1.9B$53M$779M$304M
Interest CoverageEBIT ÷ Interest expense222.67x254.65x39.83x-8.60x6.77x
EGG leads this category, winning 7 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

SFM leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in SFM five years ago would be worth $31,381 today (with dividends reinvested), compared to $182 for HAIN. Over the past 12 months, EGG leads with a +6.7% total return vs VITL's -73.5%. The 3-year compound annual growth rate (CAGR) favors SFM at 31.2% vs HAIN's -65.3% — a key indicator of consistent wealth creation.

MetricEGG logoEGGENIGMATIG LTDSFM logoSFMSprouts Farmers M…VITL logoVITLVital Farms, Inc.HAIN logoHAINThe Hain Celestia…SMPL logoSMPLThe Simply Good F…
YTD ReturnYear-to-date+27.9%+0.4%-68.1%-29.8%-36.4%
1-Year ReturnPast 12 months+6.7%-51.7%-73.5%-49.2%-64.8%
3-Year ReturnCumulative with dividends+6.7%+125.7%-38.2%-95.8%-67.8%
5-Year ReturnCumulative with dividends+6.7%+213.8%-54.4%-98.2%-64.3%
10-Year ReturnCumulative with dividends+6.7%+203.9%-73.0%-98.5%+3.7%
CAGR (3Y)Annualised 3-year return+2.2%+31.2%-14.8%-65.3%-31.5%
SFM leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — EGG and SFM each lead in 1 of 2 comparable metrics.

SFM is the less volatile stock with a 0.17 beta — it tends to amplify market swings less than HAIN's 2.12 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. EGG currently trades 50.2% from its 52-week high vs VITL's 17.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricEGG logoEGGENIGMATIG LTDSFM logoSFMSprouts Farmers M…VITL logoVITLVital Farms, Inc.HAIN logoHAINThe Hain Celestia…SMPL logoSMPLThe Simply Good F…
Beta (5Y)Sensitivity to S&P 5000.67x0.16x0.33x2.19x0.34x
52-Week HighHighest price in past year$13.88$182.00$53.13$2.22$36.92
52-Week LowLowest price in past year$2.53$64.75$8.40$0.55$10.21
% of 52W HighCurrent price vs 52-week peak+50.2%+44.5%+17.9%+33.2%+33.7%
RSI (14)Momentum oscillator 0–10048.654.938.947.842.9
Avg Volume (50D)Average daily shares traded47K2.2M3.3M1.2M2.8M
Evenly matched — EGG and SFM each lead in 1 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Analyst consensus: SFM as "Buy", VITL as "Buy", HAIN as "Hold", SMPL as "Buy". Consensus price targets imply 316.3% upside for VITL (target: $40) vs 12.4% for SFM (target: $91).

MetricEGG logoEGGENIGMATIG LTDSFM logoSFMSprouts Farmers M…VITL logoVITLVital Farms, Inc.HAIN logoHAINThe Hain Celestia…SMPL logoSMPLThe Simply Good F…
Analyst RatingConsensus buy/hold/sellBuyBuyHoldBuy
Price TargetConsensus 12-month target$91.00$39.63$1.17$20.17
# AnalystsCovering analysts43154424
Dividend YieldAnnual dividend ÷ price
Dividend StreakConsecutive years of raises1
Dividend / ShareAnnual DPS
Buyback YieldShare repurchases ÷ mkt cap0.0%+6.2%0.0%+1.7%+4.1%
Insufficient data to determine a leader in this category.
Key Takeaway

EGG leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). HAIN leads in 1 (Valuation Metrics). 1 tied.

Best OverallENIGMATIG LTD (EGG)Leads 2 of 6 categories
Loading custom metrics...

EGG vs SFM vs VITL vs HAIN vs SMPL: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is EGG or SFM or VITL or HAIN or SMPL a better buy right now?

For growth investors, Vital Farms, Inc.

(VITL) is the stronger pick with 25. 3% revenue growth year-over-year, versus -13. 9% for ENIGMATIG LTD (EGG). Vital Farms, Inc. (VITL) offers the better valuation at 6. 6x trailing P/E (10. 4x forward), making it the more compelling value choice. Analysts rate Sprouts Farmers Market, Inc. (SFM) a "Buy" — based on 43 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — EGG or SFM or VITL or HAIN or SMPL?

On trailing P/E, Vital Farms, Inc.

(VITL) is the cheapest at 6. 6x versus ENIGMATIG LTD at 243. 7x. On forward P/E, The Simply Good Foods Company is actually cheaper at 7. 5x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Vital Farms, Inc. wins at 0. 26x versus Sprouts Farmers Market, Inc. 's 0. 88x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — EGG or SFM or VITL or HAIN or SMPL?

Over the past 5 years, Sprouts Farmers Market, Inc.

(SFM) delivered a total return of +213. 8%, compared to -98. 2% for The Hain Celestial Group, Inc. (HAIN). Over 10 years, the gap is even starker: SFM returned +210. 8% versus HAIN's -98. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — EGG or SFM or VITL or HAIN or SMPL?

By beta (market sensitivity over 5 years), Sprouts Farmers Market, Inc.

(SFM) is the lower-risk stock at 0. 16β versus The Hain Celestial Group, Inc. 's 2. 19β — meaning HAIN is approximately 1276% more volatile than SFM relative to the S&P 500. On balance sheet safety, ENIGMATIG LTD (EGG) carries a lower debt/equity ratio of 8% versus 164% for The Hain Celestial Group, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — EGG or SFM or VITL or HAIN or SMPL?

By revenue growth (latest reported year), Vital Farms, Inc.

(VITL) is pulling ahead at 25. 3% versus -13. 9% for ENIGMATIG LTD (EGG). On earnings-per-share growth, the picture is similar: Sprouts Farmers Market, Inc. grew EPS 41. 6% year-over-year, compared to -601. 2% for The Hain Celestial Group, Inc.. Over a 3-year CAGR, VITL leads at 28. 0% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — EGG or SFM or VITL or HAIN or SMPL?

ENIGMATIG LTD (EGG) is the more profitable company, earning 20.

7% net margin versus -34. 0% for The Hain Celestial Group, Inc. — meaning it keeps 20. 7% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: EGG leads at 25. 8% versus -29. 6% for HAIN. At the gross margin level — before operating expenses — EGG leads at 67. 1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is EGG or SFM or VITL or HAIN or SMPL more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Vital Farms, Inc. (VITL) is the more undervalued stock at a PEG of 0. 26x versus Sprouts Farmers Market, Inc. 's 0. 88x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, The Simply Good Foods Company (SMPL) trades at 7. 5x forward P/E versus 14. 9x for Sprouts Farmers Market, Inc. — 7. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for VITL: 316. 3% to $39. 63.

08

Which pays a better dividend — EGG or SFM or VITL or HAIN or SMPL?

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

09

Is EGG or SFM or VITL or HAIN or SMPL better for a retirement portfolio?

For long-horizon retirement investors, Sprouts Farmers Market, Inc.

(SFM) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 16), +210. 8% 10Y return). The Hain Celestial Group, Inc. (HAIN) carries a higher beta of 2. 19 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (SFM: +210. 8%, HAIN: -98. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between EGG and SFM and VITL and HAIN and SMPL?

These companies operate in different sectors (EGG (Industrials) and SFM (Consumer Defensive) and VITL (Consumer Defensive) and HAIN (Consumer Defensive) and SMPL (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: EGG is a small-cap quality compounder stock; SFM is a small-cap deep-value stock; VITL is a small-cap high-growth stock; HAIN is a small-cap quality compounder stock; SMPL is a small-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Beat Both

Find stocks that outperform EGG and SFM and VITL and HAIN and SMPL on the metrics below

Revenue Growth>
%
(EGG: 112.1% · SFM: 4.1%)
Net Margin>
%
(EGG: 40.0% · SFM: 5.7%)
P/E Ratio<
x
(EGG: 243.7x · SFM: 15.3x)

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