Compare Stocks

5 / 10
Try these comparisons:

Stock Comparison

FC vs KELYA vs COUR vs STRA vs GP

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
FC
Franklin Covey Co.

Consulting Services

IndustrialsNYSE • US
Market Cap$259M
5Y Perf.-20.6%
KELYA
Kelly Services, Inc.

Staffing & Employment Services

IndustrialsNASDAQ • US
Market Cap$345M
5Y Perf.-56.0%
COUR
Coursera, Inc.

Education & Training Services

Consumer DefensiveNYSE • US
Market Cap$1.02B
5Y Perf.-86.6%
STRA
Strategic Education, Inc.

Education & Training Services

Consumer DefensiveNASDAQ • US
Market Cap$1.79B
5Y Perf.-14.5%
GP
GreenPower Motor Company Inc.

Auto - Manufacturers

Consumer CyclicalNASDAQ • CA
Market Cap$28M
5Y Perf.-99.6%

FC vs KELYA vs COUR vs STRA vs GP — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
FC logoFC
KELYA logoKELYA
COUR logoCOUR
STRA logoSTRA
GP logoGP
IndustryConsulting ServicesStaffing & Employment ServicesEducation & Training ServicesEducation & Training ServicesAuto - Manufacturers
Market Cap$259M$345M$1.02B$1.79B$28M
Revenue (TTM)$262M$4.25B$774M$1.27B$16M
Net Income (TTM)$-1M$-254M$-64M$130M$-16M
Gross Margin75.4%20.1%54.8%37.4%11.6%
Operating Margin1.5%-1.6%-11.4%14.0%-103.9%
Forward P/E59.9x11.1x14.6x10.9x
Total Debt$8M$159M$5M$109M$20M
Cash & Equiv.$32M$33M$793M$141M$344K

FC vs KELYA vs COUR vs STRA vs GPLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

FC
KELYA
COUR
STRA
GP
StockMar 21May 26Return
Franklin Covey Co. (FC)10079.4-20.6%
Kelly Services, Inc. (KELYA)10044.0-56.0%
Coursera, Inc. (COUR)10013.4-86.6%
Strategic Education… (STRA)10085.5-14.5%
GreenPower Motor Co… (GP)1000.4-99.6%

Price return only. Dividends and distributions are not included.

Quick Verdict: FC vs KELYA vs COUR vs STRA vs GP

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: STRA leads in 4 of 7 categories (5-stock set), making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Franklin Covey Co. is the stronger pick specifically for recent price momentum and sentiment. KELYA and COUR also each lead in at least one category. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
FC
Franklin Covey Co.
The Momentum Pick

FC is the #2 pick in this set and the best alternative if momentum is your priority.

  • +9.4% vs GP's -76.7%
Best for: momentum
KELYA
Kelly Services, Inc.
The Income Pick

KELYA ranks third and is worth considering specifically for dividends.

  • 3.2% yield, 5-year raise streak, vs STRA's 3.2%, (3 stocks pay no dividend)
Best for: dividends
COUR
Coursera, Inc.
The Growth Play

COUR is the clearest fit if your priority is growth exposure and sleep-well-at-night.

  • Rev growth 9.0%, EPS growth 39.2%, 3Y rev CAGR 13.1%
  • Lower volatility, beta 0.80, Low D/E 0.8%, current ratio 2.51x
  • 9.0% revenue growth vs GP's -49.5%
Best for: growth exposure and sleep-well-at-night
STRA
Strategic Education, Inc.
The Income Pick

STRA carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.

  • Dividend streak 1 yrs, beta 0.48, yield 3.2%
  • 114.7% 10Y total return vs FC's 39.4%
  • Beta 0.48, yield 3.2%, current ratio 1.27x
  • Better valuation composite
Best for: income & stability and long-term compounding
GP
GreenPower Motor Company Inc.
The Consumer Cyclical Pick

Among these 5 stocks, GP doesn't own a clear edge in any measured category.

Best for: consumer cyclical exposure
See the full category breakdown
CategoryWinnerWhy
GrowthCOUR logoCOUR9.0% revenue growth vs GP's -49.5%
ValueSTRA logoSTRABetter valuation composite
Quality / MarginsSTRA logoSTRA10.2% margin vs GP's -105.0%
Stability / SafetySTRA logoSTRABeta 0.48 vs GP's 1.67
DividendsKELYA logoKELYA3.2% yield, 5-year raise streak, vs STRA's 3.2%, (3 stocks pay no dividend)
Momentum (1Y)FC logoFC+9.4% vs GP's -76.7%
Efficiency (ROA)STRA logoSTRA6.2% ROA vs GP's -50.9%, ROIC 9.0% vs -59.5%

FC vs KELYA vs COUR vs STRA vs GP — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

FCFranklin Covey Co.
FY 2025
Subscriptions
55.4%$148M
Services And Products
37.2%$99M
Royalties
6.2%$17M
Leases And Other
1.2%$3M
KELYAKelly Services, Inc.
FY 2025
Science, Engineering & Technology
55.1%$1.2B
Education
44.9%$1.0B
COURCoursera, Inc.
FY 2025
Consumer Segment
66.3%$502M
Enterprise Segment
33.7%$255M
STRAStrategic Education, Inc.
FY 2025
U.S. Higher Education Segment
68.5%$868M
Australia/New Zealand Segment
19.8%$252M
Education Technology Services
11.7%$148M
GPGreenPower Motor Company Inc.

Segment breakdown not available.

FC vs KELYA vs COUR vs STRA vs GP — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLSTRALAGGINGGP

Income & Cash Flow (Last 12 Months)

STRA leads this category, winning 3 of 6 comparable metrics.

KELYA is the larger business by revenue, generating $4.3B annually — 274.0x GP's $16M. STRA is the more profitable business, keeping 10.2% of every revenue dollar as net income compared to GP's -105.0%. On growth, COUR holds the edge at +9.1% YoY revenue growth, suggesting stronger near-term business momentum.

MetricFC logoFCFranklin Covey Co.KELYA logoKELYAKelly Services, I…COUR logoCOURCoursera, Inc.STRA logoSTRAStrategic Educati…GP logoGPGreenPower Motor …
RevenueTrailing 12 months$262M$4.3B$774M$1.3B$16M
EBITDAEarnings before interest/tax$12M-$27M-$67M$216M-$15M
Net IncomeAfter-tax profit-$1M-$254M-$64M$130M-$16M
Free Cash FlowCash after capex$3M$114M$84M$174M-$3M
Gross MarginGross profit ÷ Revenue+75.4%+20.1%+54.8%+37.4%+11.6%
Operating MarginEBIT ÷ Revenue+1.5%-1.6%-11.4%+14.0%-103.9%
Net MarginNet income ÷ Revenue-0.5%-6.0%-8.2%+10.2%-105.0%
FCF MarginFCF ÷ Revenue+1.3%+2.7%+10.8%+13.7%-17.3%
Rev. Growth (YoY)Latest quarter vs prior year-7.3%-11.9%+9.1%+0.8%-54.0%
EPS Growth (YoY)Latest quarter vs prior year-4.0%-3.2%-140.0%+19.4%+33.3%
STRA leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

KELYA leads this category, winning 3 of 6 comparable metrics.

At 14.5x trailing earnings, STRA trades at a 85% valuation discount to FC's 93.5x P/E. On an enterprise value basis, STRA's 7.2x EV/EBITDA is more attractive than FC's 16.7x.

MetricFC logoFCFranklin Covey Co.KELYA logoKELYAKelly Services, I…COUR logoCOURCoursera, Inc.STRA logoSTRAStrategic Educati…GP logoGPGreenPower Motor …
Market CapShares × price$259M$345M$1.0B$1.8B$28M
Enterprise ValueMkt cap + debt − cash$235M$471M$233M$1.8B$47M
Trailing P/EPrice ÷ TTM EPS93.54x-1.35x-19.45x14.50x-1.49x
Forward P/EPrice ÷ next-FY EPS est.59.87x11.06x14.61x10.93x
PEG RatioP/E ÷ EPS growth rate1.93x
EV / EBITDAEnterprise value multiple16.74x7.17x
Price / SalesMarket cap ÷ Revenue0.97x0.08x1.35x1.41x1.40x
Price / BookPrice ÷ Book value/share4.38x0.35x1.55x1.09x
Price / FCFMarket cap ÷ FCF21.45x3.02x9.52x11.60x
KELYA leads this category, winning 3 of 6 comparable metrics.

Profitability & Efficiency

STRA leads this category, winning 4 of 9 comparable metrics.

STRA delivers a 7.9% return on equity — every $100 of shareholder capital generates $8 in annual profit, vs $-4 for GP. COUR carries lower financial leverage with a 0.01x debt-to-equity ratio, signaling a more conservative balance sheet compared to KELYA's 0.16x. On the Piotroski fundamental quality scale (0–9), STRA scores 8/9 vs GP's 1/9, reflecting strong financial health.

MetricFC logoFCFranklin Covey Co.KELYA logoKELYAKelly Services, I…COUR logoCOURCoursera, Inc.STRA logoSTRAStrategic Educati…GP logoGPGreenPower Motor …
ROE (TTM)Return on equity-2.6%-26.0%-10.1%+7.9%-3.7%
ROA (TTM)Return on assets-0.6%-11.3%-6.4%+6.2%-50.9%
ROICReturn on invested capital+10.2%-4.0%+9.0%-59.5%
ROCEReturn on capital employed+6.2%-4.3%-12.6%+10.7%-91.2%
Piotroski ScoreFundamental quality 0–955681
Debt / EquityFinancial leverage0.12x0.16x0.01x0.07x
Net DebtTotal debt minus cash-$24M$126M-$788M-$32M$20M
Cash & Equiv.Liquid assets$32M$33M$793M$141M$344,244
Total DebtShort + long-term debt$8M$159M$5M$109M$20M
Interest CoverageEBIT ÷ Interest expense2.95x-5.02x-6.83x
STRA leads this category, winning 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

STRA leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in STRA five years ago would be worth $11,955 today (with dividends reinvested), compared to $62 for GP. Over the past 12 months, FC leads with a +9.4% total return vs GP's -76.7%. The 3-year compound annual growth rate (CAGR) favors STRA at 1.1% vs GP's -66.6% — a key indicator of consistent wealth creation.

MetricFC logoFCFranklin Covey Co.KELYA logoKELYAKelly Services, I…COUR logoCOURCoursera, Inc.STRA logoSTRAStrategic Educati…GP logoGPGreenPower Motor …
YTD ReturnYear-to-date+34.9%+14.2%-14.8%+0.8%+27.8%
1-Year ReturnPast 12 months+9.4%-12.0%-30.5%-7.8%-76.7%
3-Year ReturnCumulative with dividends-36.3%-33.6%-46.7%+3.2%-96.3%
5-Year ReturnCumulative with dividends-27.9%-58.0%-84.5%+19.5%-99.4%
10-Year ReturnCumulative with dividends+39.4%-33.2%-86.6%+114.7%-93.1%
CAGR (3Y)Annualised 3-year return-14.0%-12.8%-18.9%+1.1%-66.6%
STRA leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — FC and STRA each lead in 1 of 2 comparable metrics.

STRA is the less volatile stock with a 0.48 beta — it tends to amplify market swings less than GP's 1.67 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. FC currently trades 90.9% from its 52-week high vs GP's 15.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricFC logoFCFranklin Covey Co.KELYA logoKELYAKelly Services, I…COUR logoCOURCoursera, Inc.STRA logoSTRAStrategic Educati…GP logoGPGreenPower Motor …
Beta (5Y)Sensitivity to S&P 5001.36x1.01x0.80x0.48x1.67x
52-Week HighHighest price in past year$24.70$14.94$13.56$93.45$6.42
52-Week LowLowest price in past year$11.16$7.98$5.00$69.70$0.74
% of 52W HighCurrent price vs 52-week peak+90.9%+65.5%+44.5%+84.1%+15.7%
RSI (14)Momentum oscillator 0–10062.365.148.948.252.8
Avg Volume (50D)Average daily shares traded189K352K4.7M317K489K
Evenly matched — FC and STRA each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — KELYA and STRA each lead in 1 of 2 comparable metrics.

Analyst consensus: FC as "Buy", KELYA as "Buy", COUR as "Buy", STRA as "Buy". Consensus price targets imply 53.2% upside for KELYA (target: $15) vs 10.7% for STRA (target: $87). For income investors, STRA offers the higher dividend yield at 3.21% vs KELYA's 3.20%.

MetricFC logoFCFranklin Covey Co.KELYA logoKELYAKelly Services, I…COUR logoCOURCoursera, Inc.STRA logoSTRAStrategic Educati…GP logoGPGreenPower Motor …
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuy
Price TargetConsensus 12-month target$25.00$15.00$7.79$87.00
# AnalystsCovering analysts851718
Dividend YieldAnnual dividend ÷ price+3.2%+3.2%
Dividend StreakConsecutive years of raises051
Dividend / ShareAnnual DPS$0.31$2.52
Buyback YieldShare repurchases ÷ mkt cap+10.2%+3.6%0.0%+7.8%0.0%
Evenly matched — KELYA and STRA each lead in 1 of 2 comparable metrics.
Key Takeaway

STRA leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). KELYA leads in 1 (Valuation Metrics). 2 tied.

Best OverallStrategic Education, Inc. (STRA)Leads 3 of 6 categories
Loading custom metrics...

FC vs KELYA vs COUR vs STRA vs GP: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is FC or KELYA or COUR or STRA or GP a better buy right now?

For growth investors, Coursera, Inc.

(COUR) is the stronger pick with 9. 0% revenue growth year-over-year, versus -49. 5% for GreenPower Motor Company Inc. (GP). Strategic Education, Inc. (STRA) offers the better valuation at 14. 5x trailing P/E (10. 9x forward), making it the more compelling value choice. Analysts rate Franklin Covey Co. (FC) a "Buy" — based on 8 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — FC or KELYA or COUR or STRA or GP?

On trailing P/E, Strategic Education, Inc.

(STRA) is the cheapest at 14. 5x versus Franklin Covey Co. at 93. 5x. On forward P/E, Strategic Education, Inc. is actually cheaper at 10. 9x.

03

Which is the better long-term investment — FC or KELYA or COUR or STRA or GP?

Over the past 5 years, Strategic Education, Inc.

(STRA) delivered a total return of +19. 5%, compared to -99. 4% for GreenPower Motor Company Inc. (GP). Over 10 years, the gap is even starker: STRA returned +114. 7% versus GP's -93. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — FC or KELYA or COUR or STRA or GP?

By beta (market sensitivity over 5 years), Strategic Education, Inc.

(STRA) is the lower-risk stock at 0. 48β versus GreenPower Motor Company Inc. 's 1. 67β — meaning GP is approximately 245% more volatile than STRA relative to the S&P 500. On balance sheet safety, Coursera, Inc. (COUR) carries a lower debt/equity ratio of 1% versus 16% for Kelly Services, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — FC or KELYA or COUR or STRA or GP?

By revenue growth (latest reported year), Coursera, Inc.

(COUR) is pulling ahead at 9. 0% versus -49. 5% for GreenPower Motor Company Inc. (GP). On earnings-per-share growth, the picture is similar: Coursera, Inc. grew EPS 39. 2% year-over-year, compared to -427. 4% for Kelly Services, Inc.. Over a 3-year CAGR, COUR leads at 13. 1% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — FC or KELYA or COUR or STRA or GP?

Strategic Education, Inc.

(STRA) is the more profitable company, earning 10. 0% net margin versus -94. 0% for GreenPower Motor Company Inc. — meaning it keeps 10. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: STRA leads at 15. 5% versus -90. 3% for GP. At the gross margin level — before operating expenses — FC leads at 76. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is FC or KELYA or COUR or STRA or GP more undervalued right now?

On forward earnings alone, Strategic Education, Inc.

(STRA) trades at 10. 9x forward P/E versus 59. 9x for Franklin Covey Co. — 48. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for KELYA: 53. 2% to $15. 00.

08

Which pays a better dividend — FC or KELYA or COUR or STRA or GP?

In this comparison, STRA (3.

2% yield), KELYA (3. 2% yield) pay a dividend. FC, COUR, GP do not pay a meaningful dividend and should not be held primarily for income.

09

Is FC or KELYA or COUR or STRA or GP better for a retirement portfolio?

For long-horizon retirement investors, Strategic Education, Inc.

(STRA) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 48), 3. 2% yield, +114. 7% 10Y return). GreenPower Motor Company Inc. (GP) carries a higher beta of 1. 67 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (STRA: +114. 7%, GP: -93. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between FC and KELYA and COUR and STRA and GP?

These companies operate in different sectors (FC (Industrials) and KELYA (Industrials) and COUR (Consumer Defensive) and STRA (Consumer Defensive) and GP (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: FC is a small-cap quality compounder stock; KELYA is a small-cap income-oriented stock; COUR is a small-cap quality compounder stock; STRA is a small-cap deep-value stock; GP is a small-cap quality compounder stock. KELYA, STRA pay a dividend while FC, COUR, GP do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

Stocks Like

FC

Quality Business

  • Sector: Industrials
  • Market Cap > $100B
  • Gross Margin > 45%
Run This Screen
Stocks Like

KELYA

Income & Dividend Stock

  • Sector: Industrials
  • Market Cap > $100B
  • Gross Margin > 12%
  • Dividend Yield > 1.2%
Run This Screen
Stocks Like

COUR

Quality Business

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Gross Margin > 32%
Run This Screen
Stocks Like

STRA

Income & Dividend Stock

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Net Margin > 6%
  • Dividend Yield > 1.2%
Run This Screen
Stocks Like

GP

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform FC and KELYA and COUR and STRA and GP on the metrics below

Revenue Growth>
%
(FC: -7.3% · KELYA: -11.9%)

You Might Also Compare

Based on how these companies actually compete and overlap — not just which sector they're filed under.