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Stock Comparison

FMAO vs FXNC vs CZWI vs HFWA vs FBIZ

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
FMAO
Farmers & Merchants Bancorp, Inc.

Banks - Regional

Financial ServicesNASDAQ • US
Market Cap$380M
5Y Perf.+28.2%
FXNC
First National Corporation

Banks - Regional

Financial ServicesNASDAQ • US
Market Cap$253M
5Y Perf.+110.5%
CZWI
Citizens Community Bancorp, Inc.

Banks - Regional

Financial ServicesNASDAQ • US
Market Cap$203M
5Y Perf.+191.2%
HFWA
Heritage Financial Corporation

Banks - Regional

Financial ServicesNASDAQ • US
Market Cap$932M
5Y Perf.+44.8%
FBIZ
First Business Financial Services, Inc.

Banks - Regional

Financial ServicesNASDAQ • US
Market Cap$473M
5Y Perf.+241.9%

FMAO vs FXNC vs CZWI vs HFWA vs FBIZ — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
FMAO logoFMAO
FXNC logoFXNC
CZWI logoCZWI
HFWA logoHFWA
FBIZ logoFBIZ
IndustryBanks - RegionalBanks - RegionalBanks - RegionalBanks - RegionalBanks - Regional
Market Cap$380M$253M$203M$932M$473M
Revenue (TTM)$189M$112M$90M$336M$279M
Net Income (TTM)$33M$18M$14M$68M$51M
Gross Margin62.3%74.0%54.7%72.4%57.3%
Operating Margin22.5%19.6%7.0%23.2%21.6%
Forward P/E9.8x11.9x11.8x13.4x9.1x
Total Debt$300M$43M$52M$42M$259M
Cash & Equiv.$98M$161M$119M$53M$31M

FMAO vs FXNC vs CZWI vs HFWA vs FBIZLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

FMAO
FXNC
CZWI
HFWA
FBIZ
StockMay 20May 26Return
Farmers & Merchants… (FMAO)100128.2+28.2%
First National Corp… (FXNC)100210.5+110.5%
Citizens Community … (CZWI)100291.2+191.2%
Heritage Financial … (HFWA)100144.8+44.8%
First Business Fina… (FBIZ)100341.9+241.9%

Price return only. Dividends and distributions are not included.

Quick Verdict: FMAO vs FXNC vs CZWI vs HFWA vs FBIZ

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: FBIZ leads in 3 of 7 categories (5-stock set), making it the strongest pick for valuation and capital efficiency and profitability and margin quality. First National Corporation is the stronger pick specifically for growth and revenue expansion and recent price momentum and sentiment. CZWI and HFWA also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
FMAO
Farmers & Merchants Bancorp, Inc.
The Financial Play

Among these 5 stocks, FMAO doesn't own a clear edge in any measured category.

Best for: financial services exposure
FXNC
First National Corporation
The Banking Pick

FXNC is the #2 pick in this set and the best alternative if income & stability and growth exposure is your priority.

  • Dividend streak 11 yrs, beta 0.70, yield 2.2%
  • Rev growth 27.1%, EPS growth 96.0%
  • NIM 3.6% vs CZWI's 2.9%
  • 27.1% NII/revenue growth vs CZWI's -9.4%
Best for: income & stability and growth exposure
CZWI
Citizens Community Bancorp, Inc.
The Banking Pick

CZWI ranks third and is worth considering specifically for sleep-well-at-night and defensive.

  • Lower volatility, beta 0.46, Low D/E 27.6%, current ratio 3015.31x
  • Beta 0.46, yield 1.8%, current ratio 3015.31x
  • Beta 0.46 vs FMAO's 1.04, lower leverage
Best for: sleep-well-at-night and defensive
HFWA
Heritage Financial Corporation
The Banking Pick

HFWA is the clearest fit if your priority is dividends.

  • 3.5% yield, 5-year raise streak, vs FBIZ's 2.1%
Best for: dividends
FBIZ
First Business Financial Services, Inc.
The Banking Pick

FBIZ carries the broadest edge in this set and is the clearest fit for long-term compounding and valuation efficiency.

  • 161.7% 10Y total return vs FXNC's 241.1%
  • PEG 0.36 vs FXNC's 7.95
  • Lower P/E (9.1x vs 13.4x), PEG 0.36 vs 1.53
  • Efficiency ratio 0.4% vs FXNC's 0.5% (lower = leaner)
Best for: long-term compounding and valuation efficiency
See the full category breakdown
CategoryWinnerWhy
GrowthFXNC logoFXNC27.1% NII/revenue growth vs CZWI's -9.4%
ValueFBIZ logoFBIZLower P/E (9.1x vs 13.4x), PEG 0.36 vs 1.53
Quality / MarginsFBIZ logoFBIZEfficiency ratio 0.4% vs FXNC's 0.5% (lower = leaner)
Stability / SafetyCZWI logoCZWIBeta 0.46 vs FMAO's 1.04, lower leverage
DividendsHFWA logoHFWA3.5% yield, 5-year raise streak, vs FBIZ's 2.1%
Momentum (1Y)FXNC logoFXNC+46.9% vs FMAO's +15.0%
Efficiency (ROA)FBIZ logoFBIZEfficiency ratio 0.4% vs FXNC's 0.5%

FMAO vs FXNC vs CZWI vs HFWA vs FBIZ — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

FMAOFarmers & Merchants Bancorp, Inc.
FY 2025
Financial Service, Other
77.9%$5M
Bank Servicing
22.1%$1M
FXNCFirst National Corporation
FY 2018
Bank Servicing And Deposit Account
41.2%$3M
Credit And Debit Card
29.2%$2M
Financial Service, Wealth Management
21.8%$2M
Financial Service, Other
7.8%$601,000
CZWICitizens Community Bancorp, Inc.
FY 2025
Reportable Segment
100.0%$99M
HFWAHeritage Financial Corporation
FY 2025
Deposit Account
60.8%$12M
Credit and Debit Card
39.2%$8M
FBIZFirst Business Financial Services, Inc.

Segment breakdown not available.

FMAO vs FXNC vs CZWI vs HFWA vs FBIZ — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLHFWALAGGINGFXNC

Income & Cash Flow (Last 12 Months)

HFWA leads this category, winning 3 of 5 comparable metrics.

HFWA is the larger business by revenue, generating $336M annually — 3.7x CZWI's $90M. Profitability is closely matched — net margins range from 20.1% (HFWA) to 15.8% (FXNC).

MetricFMAO logoFMAOFarmers & Merchan…FXNC logoFXNCFirst National Co…CZWI logoCZWICitizens Communit…HFWA logoHFWAHeritage Financia…FBIZ logoFBIZFirst Business Fi…
RevenueTrailing 12 months$189M$112M$90M$336M$279M
EBITDAEarnings before interest/tax$48M$25M$9M$80M$49M
Net IncomeAfter-tax profit$33M$18M$14M$68M$51M
Free Cash FlowCash after capex$36M$21M$11M$86M$53M
Gross MarginGross profit ÷ Revenue+62.3%+74.0%+54.7%+72.4%+57.3%
Operating MarginEBIT ÷ Revenue+22.5%+19.6%+7.0%+23.2%+21.6%
Net MarginNet income ÷ Revenue+17.6%+15.8%+16.0%+20.1%+18.0%
FCF MarginFCF ÷ Revenue+18.3%+18.7%+11.5%+25.5%+21.9%
Rev. Growth (YoY)Latest quarter vs prior year
EPS Growth (YoY)Latest quarter vs prior year+16.4%+7.1%+63.0%+85.7%+12.9%
HFWA leads this category, winning 3 of 5 comparable metrics.

Valuation Metrics

FBIZ leads this category, winning 4 of 7 comparable metrics.

At 8.1x trailing earnings, FMAO trades at a 44% valuation discount to CZWI's 14.4x P/E. Adjusting for growth (PEG ratio), FBIZ offers better value at 0.37x vs FXNC's 9.55x — a lower PEG means you pay less per unit of expected earnings growth.

MetricFMAO logoFMAOFarmers & Merchan…FXNC logoFXNCFirst National Co…CZWI logoCZWICitizens Communit…HFWA logoHFWAHeritage Financia…FBIZ logoFBIZFirst Business Fi…
Market CapShares × price$380M$253M$203M$932M$473M
Enterprise ValueMkt cap + debt − cash$583M$134M$136M$922M$702M
Trailing P/EPrice ÷ TTM EPS8.11x14.27x14.44x13.99x9.36x
Forward P/EPrice ÷ next-FY EPS est.9.81x11.87x11.76x13.38x9.10x
PEG RatioP/E ÷ EPS growth rate0.60x9.55x2.85x1.60x0.37x
EV / EBITDAEnterprise value multiple13.70x6.13x15.28x11.58x11.61x
Price / SalesMarket cap ÷ Revenue2.01x2.25x2.25x2.77x1.69x
Price / BookPrice ÷ Book value/share1.02x1.35x1.09x1.02x1.25x
Price / FCFMarket cap ÷ FCF10.99x12.03x19.55x10.88x7.74x
FBIZ leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

HFWA leads this category, winning 4 of 9 comparable metrics.

FBIZ delivers a 14.1% return on equity — every $100 of shareholder capital generates $14 in annual profit, vs $8 for HFWA. HFWA carries lower financial leverage with a 0.05x debt-to-equity ratio, signaling a more conservative balance sheet compared to FMAO's 0.81x. On the Piotroski fundamental quality scale (0–9), HFWA scores 9/9 vs CZWI's 6/9, reflecting strong financial health.

MetricFMAO logoFMAOFarmers & Merchan…FXNC logoFXNCFirst National Co…CZWI logoCZWICitizens Communit…HFWA logoHFWAHeritage Financia…FBIZ logoFBIZFirst Business Fi…
ROE (TTM)Return on equity+9.3%+10.0%+7.8%+7.5%+14.1%
ROA (TTM)Return on assets+1.0%+0.9%+0.8%+1.0%+1.2%
ROICReturn on invested capital+4.9%+7.7%+2.0%+5.2%+7.0%
ROCEReturn on capital employed+2.1%+9.9%+0.6%+4.1%+2.6%
Piotroski ScoreFundamental quality 0–987698
Debt / EquityFinancial leverage0.81x0.23x0.28x0.05x0.70x
Net DebtTotal debt minus cash$202M-$118M-$67M-$10M$229M
Cash & Equiv.Liquid assets$98M$161M$119M$53M$31M
Total DebtShort + long-term debt$300M$43M$52M$42M$259M
Interest CoverageEBIT ÷ Interest expense0.61x0.84x0.16x0.87x0.42x
HFWA leads this category, winning 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

CZWI leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in FBIZ five years ago would be worth $23,086 today (with dividends reinvested), compared to $11,042 for HFWA. Over the past 12 months, FXNC leads with a +46.9% total return vs FMAO's +15.0%. The 3-year compound annual growth rate (CAGR) favors CZWI at 37.5% vs FMAO's 15.2% — a key indicator of consistent wealth creation.

MetricFMAO logoFMAOFarmers & Merchan…FXNC logoFXNCFirst National Co…CZWI logoCZWICitizens Communit…HFWA logoHFWAHeritage Financia…FBIZ logoFBIZFirst Business Fi…
YTD ReturnYear-to-date+14.7%+14.6%+21.5%+17.7%+7.1%
1-Year ReturnPast 12 months+15.0%+46.9%+45.6%+24.5%+21.0%
3-Year ReturnCumulative with dividends+52.8%+110.8%+160.0%+92.4%+136.5%
5-Year ReturnCumulative with dividends+44.3%+68.7%+71.2%+10.4%+130.9%
10-Year ReturnCumulative with dividends+144.5%+241.1%+157.0%+109.7%+161.7%
CAGR (3Y)Annualised 3-year return+15.2%+28.2%+37.5%+24.4%+33.2%
CZWI leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — CZWI and HFWA each lead in 1 of 2 comparable metrics.

CZWI is the less volatile stock with a 0.46 beta — it tends to amplify market swings less than FMAO's 1.04 beta. A beta below 1.0 means the stock typically moves less than the S&P 500.

MetricFMAO logoFMAOFarmers & Merchan…FXNC logoFXNCFirst National Co…CZWI logoCZWICitizens Communit…HFWA logoHFWAHeritage Financia…FBIZ logoFBIZFirst Business Fi…
Beta (5Y)Sensitivity to S&P 5000.98x0.68x0.45x0.96x0.78x
52-Week HighHighest price in past year$29.79$29.85$22.62$28.90$60.54
52-Week LowLowest price in past year$22.59$18.31$12.83$21.32$45.90
% of 52W HighCurrent price vs 52-week peak+92.9%+93.7%+93.2%+94.9%+93.7%
RSI (14)Momentum oscillator 0–10054.847.663.754.649.1
Avg Volume (50D)Average daily shares traded54K80K40K289K39K
Evenly matched — CZWI and HFWA each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — HFWA and FBIZ each lead in 1 of 2 comparable metrics.

Analyst consensus: FMAO as "Hold", FXNC as "Buy", CZWI as "Buy", HFWA as "Buy", FBIZ as "Buy". Consensus price targets imply 18.1% upside for FBIZ (target: $67) vs -24.9% for FXNC (target: $21). For income investors, HFWA offers the higher dividend yield at 3.46% vs CZWI's 1.76%.

MetricFMAO logoFMAOFarmers & Merchan…FXNC logoFXNCFirst National Co…CZWI logoCZWICitizens Communit…HFWA logoHFWAHeritage Financia…FBIZ logoFBIZFirst Business Fi…
Analyst RatingConsensus buy/hold/sellHoldBuyBuyBuyBuy
Price TargetConsensus 12-month target$28.50$21.00$31.33$67.00
# AnalystsCovering analysts2121410
Dividend YieldAnnual dividend ÷ price+3.2%+2.2%+1.8%+3.5%+2.1%
Dividend StreakConsecutive years of raises0117513
Dividend / ShareAnnual DPS$0.88$0.61$0.37$0.95$1.19
Buyback YieldShare repurchases ÷ mkt cap+0.1%+0.1%+3.1%+0.6%+0.3%
Evenly matched — HFWA and FBIZ each lead in 1 of 2 comparable metrics.
Key Takeaway

HFWA leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). FBIZ leads in 1 (Valuation Metrics). 2 tied.

Best OverallHeritage Financial Corporat… (HFWA)Leads 2 of 6 categories
Loading custom metrics...

FMAO vs FXNC vs CZWI vs HFWA vs FBIZ: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is FMAO or FXNC or CZWI or HFWA or FBIZ a better buy right now?

For growth investors, First National Corporation (FXNC) is the stronger pick with 27.

1% revenue growth year-over-year, versus -9. 4% for Citizens Community Bancorp, Inc. (CZWI). Farmers & Merchants Bancorp, Inc. (FMAO) offers the better valuation at 8. 1x trailing P/E (9. 8x forward), making it the more compelling value choice. Analysts rate First National Corporation (FXNC) a "Buy" — based on 1 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — FMAO or FXNC or CZWI or HFWA or FBIZ?

On trailing P/E, Farmers & Merchants Bancorp, Inc.

(FMAO) is the cheapest at 8. 1x versus Citizens Community Bancorp, Inc. at 14. 4x. On forward P/E, First Business Financial Services, Inc. is actually cheaper at 9. 1x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: First Business Financial Services, Inc. wins at 0. 36x versus First National Corporation's 7. 95x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — FMAO or FXNC or CZWI or HFWA or FBIZ?

Over the past 5 years, First Business Financial Services, Inc.

(FBIZ) delivered a total return of +130. 9%, compared to +10. 4% for Heritage Financial Corporation (HFWA). Over 10 years, the gap is even starker: FXNC returned +241. 1% versus HFWA's +110. 3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — FMAO or FXNC or CZWI or HFWA or FBIZ?

By beta (market sensitivity over 5 years), Citizens Community Bancorp, Inc.

(CZWI) is the lower-risk stock at 0. 45β versus Farmers & Merchants Bancorp, Inc. 's 0. 98β — meaning FMAO is approximately 116% more volatile than CZWI relative to the S&P 500. On balance sheet safety, Heritage Financial Corporation (HFWA) carries a lower debt/equity ratio of 5% versus 81% for Farmers & Merchants Bancorp, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — FMAO or FXNC or CZWI or HFWA or FBIZ?

By revenue growth (latest reported year), First National Corporation (FXNC) is pulling ahead at 27.

1% versus -9. 4% for Citizens Community Bancorp, Inc. (CZWI). On earnings-per-share growth, the picture is similar: First National Corporation grew EPS 96. 0% year-over-year, compared to 9. 0% for Citizens Community Bancorp, Inc.. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — FMAO or FXNC or CZWI or HFWA or FBIZ?

Heritage Financial Corporation (HFWA) is the more profitable company, earning 20.

1% net margin versus 15. 8% for First National Corporation — meaning it keeps 20. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HFWA leads at 23. 2% versus 7. 0% for CZWI. At the gross margin level — before operating expenses — FXNC leads at 74. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is FMAO or FXNC or CZWI or HFWA or FBIZ more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, First Business Financial Services, Inc. (FBIZ) is the more undervalued stock at a PEG of 0. 36x versus First National Corporation's 7. 95x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, First Business Financial Services, Inc. (FBIZ) trades at 9. 1x forward P/E versus 13. 4x for Heritage Financial Corporation — 4. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for FBIZ: 18. 1% to $67. 00.

08

Which pays a better dividend — FMAO or FXNC or CZWI or HFWA or FBIZ?

All stocks in this comparison pay dividends.

Heritage Financial Corporation (HFWA) offers the highest yield at 3. 5%, versus 1. 8% for Citizens Community Bancorp, Inc. (CZWI).

09

Is FMAO or FXNC or CZWI or HFWA or FBIZ better for a retirement portfolio?

For long-horizon retirement investors, Citizens Community Bancorp, Inc.

(CZWI) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 45), 1. 8% yield, +161. 7% 10Y return). Both have compounded well over 10 years (CZWI: +161. 7%, HFWA: +110. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between FMAO and FXNC and CZWI and HFWA and FBIZ?

Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: FMAO is a small-cap deep-value stock; FXNC is a small-cap high-growth stock; CZWI is a small-cap deep-value stock; HFWA is a small-cap deep-value stock; FBIZ is a small-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

Stocks Like

FMAO

Income & Dividend Stock

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 10%
Run This Screen
Stocks Like

FXNC

High-Growth Compounder

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 13%
  • Net Margin > 9%
Run This Screen
Stocks Like

CZWI

Income & Dividend Stock

  • Sector: Financial Services
  • Market Cap > $100B
  • Net Margin > 9%
  • Dividend Yield > 0.7%
Run This Screen
Stocks Like

HFWA

Dividend Mega-Cap Quality

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 12%
Run This Screen
Stocks Like

FBIZ

Income & Dividend Stock

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 10%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform FMAO and FXNC and CZWI and HFWA and FBIZ on the metrics below

Revenue Growth>
%
(FMAO: 7.1% · FXNC: 27.1%)
Net Margin>
%
(FMAO: 17.6% · FXNC: 15.8%)
P/E Ratio<
x
(FMAO: 8.1x · FXNC: 14.3x)

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