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4 / 10Stock Comparison
FOA vs UWMC vs RKT vs PFSI
Revenue, margins, valuation, and 5-year total return — side by side.
Financial - Mortgages
Financial - Mortgages
Financial - Mortgages
FOA vs UWMC vs RKT vs PFSI — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Financial - Credit Services | Financial - Mortgages | Financial - Mortgages | Financial - Mortgages |
| Market Cap | $214M | $526M | $39.90B | $4.62B |
| Revenue (TTM) | $2.13B | $3.16B | $6.88B | $4.36B |
| Net Income (TTM) | $45M | $27M | $-68M | $507M |
| Gross Margin | 19.4% | 85.6% | 91.6% | 91.4% |
| Operating Margin | 5.3% | 58.0% | 8.7% | 34.6% |
| Forward P/E | 4.7x | 8.0x | 19.3x | 7.2x |
| Total Debt | $30.21B | $14.44B | $0.00 | $23.06B |
| Cash & Equiv. | $325M | $503M | $2.70B | $302M |
FOA vs UWMC vs RKT vs PFSI — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Aug 20 | May 26 | Return |
|---|---|---|---|
| Finance Of America … (FOA) | 100 | 20.7 | -79.3% |
| UWM Holdings Corpor… (UWMC) | 100 | 32.1 | -67.9% |
| Rocket Companies, I… (RKT) | 100 | 50.5 | -49.5% |
| PennyMac Financial … (PFSI) | 100 | 168.2 | +68.2% |
Price return only. Dividends and distributions are not included.
Quick Verdict: FOA vs UWMC vs RKT vs PFSI
Each card shows where this stock fits in a portfolio — not just who wins on paper.
FOA carries the broadest edge in this set and is the clearest fit for bank quality.
- NIM 0.7% vs UWMC's 0.0%
- Lower P/E (4.7x vs 7.2x)
- Efficiency ratio 0.1% vs RKT's 0.8% (lower = leaner)
- Efficiency ratio 0.1% vs RKT's 0.8%
UWMC is the clearest fit if your priority is defensive.
- Beta 1.50, yield 100.0%, current ratio 0.67x
- 100.0% yield, 1-year raise streak, vs PFSI's 1.3%, (1 stock pays no dividend)
RKT is the clearest fit if your priority is momentum.
- +21.6% vs PFSI's -8.0%
PFSI is the #2 pick in this set and the best alternative if income & stability and growth exposure is your priority.
- Dividend streak 2 yrs, beta 0.93, yield 1.3%
- Rev growth 173.8%, EPS growth 59.2%
- 6.0% 10Y total return vs RKT's -20.7%
- Lower volatility, beta 0.93, current ratio 0.04x
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 173.8% NII/revenue growth vs FOA's 9.2% | |
| Value | Lower P/E (4.7x vs 7.2x) | |
| Quality / Margins | Efficiency ratio 0.1% vs RKT's 0.8% (lower = leaner) | |
| Stability / Safety | Beta 0.93 vs FOA's 1.88, lower leverage | |
| Dividends | 100.0% yield, 1-year raise streak, vs PFSI's 1.3%, (1 stock pays no dividend) | |
| Momentum (1Y) | +21.6% vs PFSI's -8.0% | |
| Efficiency (ROA) | Efficiency ratio 0.1% vs RKT's 0.8% |
FOA vs UWMC vs RKT vs PFSI — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
FOA vs UWMC vs RKT vs PFSI — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
FOA leads in 1 of 6 categories
PFSI leads 1 • RKT leads 1 • UWMC leads 0 • 3 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
FOA leads this category, winning 2 of 5 comparable metrics.
Income & Cash Flow (Last 12 Months)
RKT is the larger business by revenue, generating $6.9B annually — 3.2x FOA's $2.1B. PFSI is the more profitable business, keeping 11.5% of every revenue dollar as net income compared to RKT's -1.0%.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $2.1B | $3.2B | $6.9B | $4.4B |
| EBITDAEarnings before interest/tax | $576M | $695M | $639M | $1.0B |
| Net IncomeAfter-tax profit | $45M | $27M | -$68M | $507M |
| Free Cash FlowCash after capex | -$430M | -$2.7B | -$4.1B | -$3.8B |
| Gross MarginGross profit ÷ Revenue | +19.4% | +85.6% | +91.6% | +91.4% |
| Operating MarginEBIT ÷ Revenue | +5.3% | +58.0% | +8.7% | +34.6% |
| Net MarginNet income ÷ Revenue | +2.1% | +0.9% | -1.0% | +11.5% |
| FCF MarginFCF ÷ Revenue | -20.2% | -86.1% | -58.4% | -32.4% |
| Rev. Growth (YoY)Latest quarter vs prior year | — | — | — | — |
| EPS Growth (YoY)Latest quarter vs prior year | +89.1% | — | -89.6% | +7.7% |
Valuation Metrics
Evenly matched — FOA and UWMC each lead in 2 of 5 comparable metrics.
Valuation Metrics
At 1.8x trailing earnings, FOA trades at a 94% valuation discount to UWMC's 28.2x P/E. On an enterprise value basis, UWMC's 7.7x EV/EBITDA is more attractive than FOA's 198.4x.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $214M | $526M | $39.9B | $4.6B |
| Enterprise ValueMkt cap + debt − cash | $30.1B | $14.5B | $37.2B | $27.4B |
| Trailing P/EPrice ÷ TTM EPS | 1.77x | 28.17x | -282.60x | 9.53x |
| Forward P/EPrice ÷ next-FY EPS est. | 4.68x | 8.01x | 19.30x | 7.17x |
| PEG RatioP/E ÷ EPS growth rate | — | — | — | — |
| EV / EBITDAEnterprise value multiple | 198.40x | 7.68x | 41.81x | 18.11x |
| Price / SalesMarket cap ÷ Revenue | 0.10x | 0.17x | 5.80x | 1.06x |
| Price / BookPrice ÷ Book value/share | 0.45x | 0.45x | 0.82x | 1.11x |
| Price / FCFMarket cap ÷ FCF | — | — | — | — |
Profitability & Efficiency
PFSI leads this category, winning 4 of 9 comparable metrics.
Profitability & Efficiency
PFSI delivers a 12.0% return on equity — every $100 of shareholder capital generates $12 in annual profit, vs $-1 for RKT. PFSI carries lower financial leverage with a 5.35x debt-to-equity ratio, signaling a more conservative balance sheet compared to FOA's 76.35x. On the Piotroski fundamental quality scale (0–9), FOA scores 7/9 vs RKT's 2/9, reflecting strong financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | +11.1% | +1.7% | -0.6% | +12.0% |
| ROA (TTM)Return on assets | +0.1% | +0.2% | -0.2% | +1.8% |
| ROICReturn on invested capital | +0.3% | +8.9% | +2.0% | +4.4% |
| ROCEReturn on capital employed | +0.4% | +19.0% | +1.6% | +10.4% |
| Piotroski ScoreFundamental quality 0–9 | 7 | 5 | 2 | 4 |
| Debt / EquityFinancial leverage | 76.35x | 9.06x | — | 5.35x |
| Net DebtTotal debt minus cash | $29.9B | $13.9B | -$2.7B | $22.8B |
| Cash & Equiv.Liquid assets | $325M | $503M | $2.7B | $302M |
| Total DebtShort + long-term debt | $30.2B | $14.4B | $0 | $23.1B |
| Interest CoverageEBIT ÷ Interest expense | 0.31x | 0.75x | 0.43x | 1.35x |
Total Returns (Dividends Reinvested)
RKT leads this category, winning 3 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in PFSI five years ago would be worth $16,366 today (with dividends reinvested), compared to $1,922 for FOA. Over the past 12 months, RKT leads with a +21.6% total return vs PFSI's -8.0%. The 3-year compound annual growth rate (CAGR) favors RKT at 21.0% vs UWMC's -7.8% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | -6.2% | -21.1% | -28.9% | -32.4% |
| 1-Year ReturnPast 12 months | -1.1% | -7.4% | +21.6% | -8.0% |
| 3-Year ReturnCumulative with dividends | +31.6% | -21.7% | +77.3% | +59.2% |
| 5-Year ReturnCumulative with dividends | -80.8% | -22.7% | -11.9% | +63.7% |
| 10-Year ReturnCumulative with dividends | -78.3% | -41.1% | -20.7% | +603.4% |
| CAGR (3Y)Annualised 3-year return | +9.6% | -7.8% | +21.0% | +16.8% |
Risk & Volatility
Evenly matched — FOA and PFSI each lead in 1 of 2 comparable metrics.
Risk & Volatility
PFSI is the less volatile stock with a 0.93 beta — it tends to amplify market swings less than FOA's 1.88 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. FOA currently trades 71.2% from its 52-week high vs UWMC's 47.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.88x | 1.50x | 1.77x | 0.93x |
| 52-Week HighHighest price in past year | $29.58 | $7.14 | $24.36 | $160.36 |
| 52-Week LowLowest price in past year | $15.80 | $3.27 | $11.08 | $82.67 |
| % of 52W HighCurrent price vs 52-week peak | +71.2% | +47.3% | +58.0% | +55.3% |
| RSI (14)Momentum oscillator 0–100 | 56.0 | 42.1 | 45.8 | 40.4 |
| Avg Volume (50D)Average daily shares traded | 90K | 15.7M | 25.0M | 604K |
Analyst Outlook
Evenly matched — UWMC and PFSI each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: FOA as "Hold", UWMC as "Hold", RKT as "Hold", PFSI as "Buy". Consensus price targets imply 76.9% upside for UWMC (target: $6) vs 40.1% for FOA (target: $30). For income investors, UWMC offers the higher dividend yield at 100.00% vs FOA's 0.11%.
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Hold | Hold | Buy |
| Price TargetConsensus 12-month target | $29.50 | $5.98 | $21.63 | $143.00 |
| # AnalystsCovering analysts | 5 | 13 | 25 | 20 |
| Dividend YieldAnnual dividend ÷ price | +0.1% | +100.0% | — | +1.3% |
| Dividend StreakConsecutive years of raises | 0 | 1 | 1 | 2 |
| Dividend / ShareAnnual DPS | $0.02 | $3.39 | — | $1.16 |
| Buyback YieldShare repurchases ÷ mkt cap | +18.8% | 0.0% | 0.0% | +0.1% |
FOA leads in 1 of 6 categories (Income & Cash Flow). PFSI leads in 1 (Profitability & Efficiency). 3 tied.
FOA vs UWMC vs RKT vs PFSI: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is FOA or UWMC or RKT or PFSI a better buy right now?
For growth investors, PennyMac Financial Services, Inc.
(PFSI) is the stronger pick with 173. 8% revenue growth year-over-year, versus 9. 2% for Finance Of America Companies Inc. (FOA). Finance Of America Companies Inc. (FOA) offers the better valuation at 1. 8x trailing P/E (4. 7x forward), making it the more compelling value choice. Analysts rate PennyMac Financial Services, Inc. (PFSI) a "Buy" — based on 20 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — FOA or UWMC or RKT or PFSI?
On trailing P/E, Finance Of America Companies Inc.
(FOA) is the cheapest at 1. 8x versus UWM Holdings Corporation at 28. 2x. On forward P/E, Finance Of America Companies Inc. is actually cheaper at 4. 7x.
03Which is the better long-term investment — FOA or UWMC or RKT or PFSI?
Over the past 5 years, PennyMac Financial Services, Inc.
(PFSI) delivered a total return of +63. 7%, compared to -80. 8% for Finance Of America Companies Inc. (FOA). Over 10 years, the gap is even starker: PFSI returned +603. 4% versus FOA's -78. 3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — FOA or UWMC or RKT or PFSI?
By beta (market sensitivity over 5 years), PennyMac Financial Services, Inc.
(PFSI) is the lower-risk stock at 0. 93β versus Finance Of America Companies Inc. 's 1. 88β — meaning FOA is approximately 102% more volatile than PFSI relative to the S&P 500. On balance sheet safety, PennyMac Financial Services, Inc. (PFSI) carries a lower debt/equity ratio of 5% versus 76% for Finance Of America Companies Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — FOA or UWMC or RKT or PFSI?
By revenue growth (latest reported year), PennyMac Financial Services, Inc.
(PFSI) is pulling ahead at 173. 8% versus 9. 2% for Finance Of America Companies Inc. (FOA). On earnings-per-share growth, the picture is similar: Finance Of America Companies Inc. grew EPS 660. 3% year-over-year, compared to -123. 8% for Rocket Companies, Inc.. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — FOA or UWMC or RKT or PFSI?
PennyMac Financial Services, Inc.
(PFSI) is the more profitable company, earning 11. 5% net margin versus -1. 0% for Rocket Companies, Inc. — meaning it keeps 11. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: UWMC leads at 58. 0% versus 5. 3% for FOA. At the gross margin level — before operating expenses — RKT leads at 91. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is FOA or UWMC or RKT or PFSI more undervalued right now?
On forward earnings alone, Finance Of America Companies Inc.
(FOA) trades at 4. 7x forward P/E versus 19. 3x for Rocket Companies, Inc. — 14. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for UWMC: 76. 9% to $5. 98.
08Which pays a better dividend — FOA or UWMC or RKT or PFSI?
In this comparison, UWMC (100.
0% yield), PFSI (1. 3% yield), FOA (0. 1% yield) pay a dividend. RKT does not pay a meaningful dividend and should not be held primarily for income.
09Is FOA or UWMC or RKT or PFSI better for a retirement portfolio?
For long-horizon retirement investors, PennyMac Financial Services, Inc.
(PFSI) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 93), 1. 3% yield, +603. 4% 10Y return). Finance Of America Companies Inc. (FOA) carries a higher beta of 1. 88 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (PFSI: +603. 4%, FOA: -78. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between FOA and UWMC and RKT and PFSI?
Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: FOA is a small-cap deep-value stock; UWMC is a small-cap high-growth stock; RKT is a mid-cap high-growth stock; PFSI is a small-cap high-growth stock. UWMC, PFSI pay a dividend while FOA, RKT do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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