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Stock Comparison

FOA vs UWMC vs RKT vs PFSI

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
FOA
Finance Of America Companies Inc.

Financial - Credit Services

Financial ServicesNYSE • US
Market Cap$214M
5Y Perf.-79.3%
UWMC
UWM Holdings Corporation

Financial - Mortgages

Financial ServicesNYSE • US
Market Cap$526M
5Y Perf.-67.9%
RKT
Rocket Companies, Inc.

Financial - Mortgages

Financial ServicesNYSE • US
Market Cap$39.90B
5Y Perf.-49.5%
PFSI
PennyMac Financial Services, Inc.

Financial - Mortgages

Financial ServicesNYSE • US
Market Cap$4.62B
5Y Perf.+68.2%

FOA vs UWMC vs RKT vs PFSI — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
FOA logoFOA
UWMC logoUWMC
RKT logoRKT
PFSI logoPFSI
IndustryFinancial - Credit ServicesFinancial - MortgagesFinancial - MortgagesFinancial - Mortgages
Market Cap$214M$526M$39.90B$4.62B
Revenue (TTM)$2.13B$3.16B$6.88B$4.36B
Net Income (TTM)$45M$27M$-68M$507M
Gross Margin19.4%85.6%91.6%91.4%
Operating Margin5.3%58.0%8.7%34.6%
Forward P/E4.7x8.0x19.3x7.2x
Total Debt$30.21B$14.44B$0.00$23.06B
Cash & Equiv.$325M$503M$2.70B$302M

FOA vs UWMC vs RKT vs PFSILong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

FOA
UWMC
RKT
PFSI
StockAug 20May 26Return
Finance Of America … (FOA)10020.7-79.3%
UWM Holdings Corpor… (UWMC)10032.1-67.9%
Rocket Companies, I… (RKT)10050.5-49.5%
PennyMac Financial … (PFSI)100168.2+68.2%

Price return only. Dividends and distributions are not included.

Quick Verdict: FOA vs UWMC vs RKT vs PFSI

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: FOA leads in 3 of 7 categories, making it the strongest pick for valuation and capital efficiency and profitability and margin quality. PennyMac Financial Services, Inc. is the stronger pick specifically for growth and revenue expansion and capital preservation and lower volatility. UWMC and RKT also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
FOA
Finance Of America Companies Inc.
The Banking Pick

FOA carries the broadest edge in this set and is the clearest fit for bank quality.

  • NIM 0.7% vs UWMC's 0.0%
  • Lower P/E (4.7x vs 7.2x)
  • Efficiency ratio 0.1% vs RKT's 0.8% (lower = leaner)
  • Efficiency ratio 0.1% vs RKT's 0.8%
Best for: bank quality
UWMC
UWM Holdings Corporation
The Banking Pick

UWMC is the clearest fit if your priority is defensive.

  • Beta 1.50, yield 100.0%, current ratio 0.67x
  • 100.0% yield, 1-year raise streak, vs PFSI's 1.3%, (1 stock pays no dividend)
Best for: defensive
RKT
Rocket Companies, Inc.
The Banking Pick

RKT is the clearest fit if your priority is momentum.

  • +21.6% vs PFSI's -8.0%
Best for: momentum
PFSI
PennyMac Financial Services, Inc.
The Banking Pick

PFSI is the #2 pick in this set and the best alternative if income & stability and growth exposure is your priority.

  • Dividend streak 2 yrs, beta 0.93, yield 1.3%
  • Rev growth 173.8%, EPS growth 59.2%
  • 6.0% 10Y total return vs RKT's -20.7%
  • Lower volatility, beta 0.93, current ratio 0.04x
Best for: income & stability and growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthPFSI logoPFSI173.8% NII/revenue growth vs FOA's 9.2%
ValueFOA logoFOALower P/E (4.7x vs 7.2x)
Quality / MarginsFOA logoFOAEfficiency ratio 0.1% vs RKT's 0.8% (lower = leaner)
Stability / SafetyPFSI logoPFSIBeta 0.93 vs FOA's 1.88, lower leverage
DividendsUWMC logoUWMC100.0% yield, 1-year raise streak, vs PFSI's 1.3%, (1 stock pays no dividend)
Momentum (1Y)RKT logoRKT+21.6% vs PFSI's -8.0%
Efficiency (ROA)FOA logoFOAEfficiency ratio 0.1% vs RKT's 0.8%

FOA vs UWMC vs RKT vs PFSI — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

FOAFinance Of America Companies Inc.
FY 2022
Mortgage Originations
51.3%$299M
Reverse Of Mortage Originations
49.7%$289M
Lender Services
36.9%$215M
Portfolio Management
-37.8%$-220,375,000
UWMCUWM Holdings Corporation

Segment breakdown not available.

RKTRocket Companies, Inc.
FY 2025
Direct To Customer Segment
87.8%$4.8B
Partner Network Segment
12.2%$668M
PFSIPennyMac Financial Services, Inc.
FY 2025
Mortgage banking Production
63.1%$1.3B
Mortgage banking Servicing
36.9%$737M

FOA vs UWMC vs RKT vs PFSI — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLFOALAGGINGUWMC

Income & Cash Flow (Last 12 Months)

FOA leads this category, winning 2 of 5 comparable metrics.

RKT is the larger business by revenue, generating $6.9B annually — 3.2x FOA's $2.1B. PFSI is the more profitable business, keeping 11.5% of every revenue dollar as net income compared to RKT's -1.0%.

MetricFOA logoFOAFinance Of Americ…UWMC logoUWMCUWM Holdings Corp…RKT logoRKTRocket Companies,…PFSI logoPFSIPennyMac Financia…
RevenueTrailing 12 months$2.1B$3.2B$6.9B$4.4B
EBITDAEarnings before interest/tax$576M$695M$639M$1.0B
Net IncomeAfter-tax profit$45M$27M-$68M$507M
Free Cash FlowCash after capex-$430M-$2.7B-$4.1B-$3.8B
Gross MarginGross profit ÷ Revenue+19.4%+85.6%+91.6%+91.4%
Operating MarginEBIT ÷ Revenue+5.3%+58.0%+8.7%+34.6%
Net MarginNet income ÷ Revenue+2.1%+0.9%-1.0%+11.5%
FCF MarginFCF ÷ Revenue-20.2%-86.1%-58.4%-32.4%
Rev. Growth (YoY)Latest quarter vs prior year
EPS Growth (YoY)Latest quarter vs prior year+89.1%-89.6%+7.7%
FOA leads this category, winning 2 of 5 comparable metrics.

Valuation Metrics

Evenly matched — FOA and UWMC each lead in 2 of 5 comparable metrics.

At 1.8x trailing earnings, FOA trades at a 94% valuation discount to UWMC's 28.2x P/E. On an enterprise value basis, UWMC's 7.7x EV/EBITDA is more attractive than FOA's 198.4x.

MetricFOA logoFOAFinance Of Americ…UWMC logoUWMCUWM Holdings Corp…RKT logoRKTRocket Companies,…PFSI logoPFSIPennyMac Financia…
Market CapShares × price$214M$526M$39.9B$4.6B
Enterprise ValueMkt cap + debt − cash$30.1B$14.5B$37.2B$27.4B
Trailing P/EPrice ÷ TTM EPS1.77x28.17x-282.60x9.53x
Forward P/EPrice ÷ next-FY EPS est.4.68x8.01x19.30x7.17x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple198.40x7.68x41.81x18.11x
Price / SalesMarket cap ÷ Revenue0.10x0.17x5.80x1.06x
Price / BookPrice ÷ Book value/share0.45x0.45x0.82x1.11x
Price / FCFMarket cap ÷ FCF
Evenly matched — FOA and UWMC each lead in 2 of 5 comparable metrics.

Profitability & Efficiency

PFSI leads this category, winning 4 of 9 comparable metrics.

PFSI delivers a 12.0% return on equity — every $100 of shareholder capital generates $12 in annual profit, vs $-1 for RKT. PFSI carries lower financial leverage with a 5.35x debt-to-equity ratio, signaling a more conservative balance sheet compared to FOA's 76.35x. On the Piotroski fundamental quality scale (0–9), FOA scores 7/9 vs RKT's 2/9, reflecting strong financial health.

MetricFOA logoFOAFinance Of Americ…UWMC logoUWMCUWM Holdings Corp…RKT logoRKTRocket Companies,…PFSI logoPFSIPennyMac Financia…
ROE (TTM)Return on equity+11.1%+1.7%-0.6%+12.0%
ROA (TTM)Return on assets+0.1%+0.2%-0.2%+1.8%
ROICReturn on invested capital+0.3%+8.9%+2.0%+4.4%
ROCEReturn on capital employed+0.4%+19.0%+1.6%+10.4%
Piotroski ScoreFundamental quality 0–97524
Debt / EquityFinancial leverage76.35x9.06x5.35x
Net DebtTotal debt minus cash$29.9B$13.9B-$2.7B$22.8B
Cash & Equiv.Liquid assets$325M$503M$2.7B$302M
Total DebtShort + long-term debt$30.2B$14.4B$0$23.1B
Interest CoverageEBIT ÷ Interest expense0.31x0.75x0.43x1.35x
PFSI leads this category, winning 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

RKT leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in PFSI five years ago would be worth $16,366 today (with dividends reinvested), compared to $1,922 for FOA. Over the past 12 months, RKT leads with a +21.6% total return vs PFSI's -8.0%. The 3-year compound annual growth rate (CAGR) favors RKT at 21.0% vs UWMC's -7.8% — a key indicator of consistent wealth creation.

MetricFOA logoFOAFinance Of Americ…UWMC logoUWMCUWM Holdings Corp…RKT logoRKTRocket Companies,…PFSI logoPFSIPennyMac Financia…
YTD ReturnYear-to-date-6.2%-21.1%-28.9%-32.4%
1-Year ReturnPast 12 months-1.1%-7.4%+21.6%-8.0%
3-Year ReturnCumulative with dividends+31.6%-21.7%+77.3%+59.2%
5-Year ReturnCumulative with dividends-80.8%-22.7%-11.9%+63.7%
10-Year ReturnCumulative with dividends-78.3%-41.1%-20.7%+603.4%
CAGR (3Y)Annualised 3-year return+9.6%-7.8%+21.0%+16.8%
RKT leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — FOA and PFSI each lead in 1 of 2 comparable metrics.

PFSI is the less volatile stock with a 0.93 beta — it tends to amplify market swings less than FOA's 1.88 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. FOA currently trades 71.2% from its 52-week high vs UWMC's 47.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricFOA logoFOAFinance Of Americ…UWMC logoUWMCUWM Holdings Corp…RKT logoRKTRocket Companies,…PFSI logoPFSIPennyMac Financia…
Beta (5Y)Sensitivity to S&P 5001.88x1.50x1.77x0.93x
52-Week HighHighest price in past year$29.58$7.14$24.36$160.36
52-Week LowLowest price in past year$15.80$3.27$11.08$82.67
% of 52W HighCurrent price vs 52-week peak+71.2%+47.3%+58.0%+55.3%
RSI (14)Momentum oscillator 0–10056.042.145.840.4
Avg Volume (50D)Average daily shares traded90K15.7M25.0M604K
Evenly matched — FOA and PFSI each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — UWMC and PFSI each lead in 1 of 2 comparable metrics.

Analyst consensus: FOA as "Hold", UWMC as "Hold", RKT as "Hold", PFSI as "Buy". Consensus price targets imply 76.9% upside for UWMC (target: $6) vs 40.1% for FOA (target: $30). For income investors, UWMC offers the higher dividend yield at 100.00% vs FOA's 0.11%.

MetricFOA logoFOAFinance Of Americ…UWMC logoUWMCUWM Holdings Corp…RKT logoRKTRocket Companies,…PFSI logoPFSIPennyMac Financia…
Analyst RatingConsensus buy/hold/sellHoldHoldHoldBuy
Price TargetConsensus 12-month target$29.50$5.98$21.63$143.00
# AnalystsCovering analysts5132520
Dividend YieldAnnual dividend ÷ price+0.1%+100.0%+1.3%
Dividend StreakConsecutive years of raises0112
Dividend / ShareAnnual DPS$0.02$3.39$1.16
Buyback YieldShare repurchases ÷ mkt cap+18.8%0.0%0.0%+0.1%
Evenly matched — UWMC and PFSI each lead in 1 of 2 comparable metrics.
Key Takeaway

FOA leads in 1 of 6 categories (Income & Cash Flow). PFSI leads in 1 (Profitability & Efficiency). 3 tied.

Best OverallFinance Of America Companie… (FOA)Leads 1 of 6 categories
Loading custom metrics...

FOA vs UWMC vs RKT vs PFSI: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is FOA or UWMC or RKT or PFSI a better buy right now?

For growth investors, PennyMac Financial Services, Inc.

(PFSI) is the stronger pick with 173. 8% revenue growth year-over-year, versus 9. 2% for Finance Of America Companies Inc. (FOA). Finance Of America Companies Inc. (FOA) offers the better valuation at 1. 8x trailing P/E (4. 7x forward), making it the more compelling value choice. Analysts rate PennyMac Financial Services, Inc. (PFSI) a "Buy" — based on 20 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — FOA or UWMC or RKT or PFSI?

On trailing P/E, Finance Of America Companies Inc.

(FOA) is the cheapest at 1. 8x versus UWM Holdings Corporation at 28. 2x. On forward P/E, Finance Of America Companies Inc. is actually cheaper at 4. 7x.

03

Which is the better long-term investment — FOA or UWMC or RKT or PFSI?

Over the past 5 years, PennyMac Financial Services, Inc.

(PFSI) delivered a total return of +63. 7%, compared to -80. 8% for Finance Of America Companies Inc. (FOA). Over 10 years, the gap is even starker: PFSI returned +603. 4% versus FOA's -78. 3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — FOA or UWMC or RKT or PFSI?

By beta (market sensitivity over 5 years), PennyMac Financial Services, Inc.

(PFSI) is the lower-risk stock at 0. 93β versus Finance Of America Companies Inc. 's 1. 88β — meaning FOA is approximately 102% more volatile than PFSI relative to the S&P 500. On balance sheet safety, PennyMac Financial Services, Inc. (PFSI) carries a lower debt/equity ratio of 5% versus 76% for Finance Of America Companies Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — FOA or UWMC or RKT or PFSI?

By revenue growth (latest reported year), PennyMac Financial Services, Inc.

(PFSI) is pulling ahead at 173. 8% versus 9. 2% for Finance Of America Companies Inc. (FOA). On earnings-per-share growth, the picture is similar: Finance Of America Companies Inc. grew EPS 660. 3% year-over-year, compared to -123. 8% for Rocket Companies, Inc.. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — FOA or UWMC or RKT or PFSI?

PennyMac Financial Services, Inc.

(PFSI) is the more profitable company, earning 11. 5% net margin versus -1. 0% for Rocket Companies, Inc. — meaning it keeps 11. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: UWMC leads at 58. 0% versus 5. 3% for FOA. At the gross margin level — before operating expenses — RKT leads at 91. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is FOA or UWMC or RKT or PFSI more undervalued right now?

On forward earnings alone, Finance Of America Companies Inc.

(FOA) trades at 4. 7x forward P/E versus 19. 3x for Rocket Companies, Inc. — 14. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for UWMC: 76. 9% to $5. 98.

08

Which pays a better dividend — FOA or UWMC or RKT or PFSI?

In this comparison, UWMC (100.

0% yield), PFSI (1. 3% yield), FOA (0. 1% yield) pay a dividend. RKT does not pay a meaningful dividend and should not be held primarily for income.

09

Is FOA or UWMC or RKT or PFSI better for a retirement portfolio?

For long-horizon retirement investors, PennyMac Financial Services, Inc.

(PFSI) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 93), 1. 3% yield, +603. 4% 10Y return). Finance Of America Companies Inc. (FOA) carries a higher beta of 1. 88 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (PFSI: +603. 4%, FOA: -78. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between FOA and UWMC and RKT and PFSI?

Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: FOA is a small-cap deep-value stock; UWMC is a small-cap high-growth stock; RKT is a mid-cap high-growth stock; PFSI is a small-cap high-growth stock. UWMC, PFSI pay a dividend while FOA, RKT do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

Stocks Like

FOA

Quality Business

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 5%
Run This Screen
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UWMC

High-Growth Disruptor

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 32%
  • Gross Margin > 51%
Run This Screen
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RKT

High-Growth Disruptor

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 13%
  • Gross Margin > 54%
Run This Screen
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PFSI

High-Growth Compounder

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 86%
  • Net Margin > 6%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform FOA and UWMC and RKT and PFSI on the metrics below

Revenue Growth>
%
(FOA: 9.2% · UWMC: 65.8%)
P/E Ratio<
x
(FOA: 1.8x · UWMC: 28.2x)

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