FR vs PLD

For growth investors, First Industrial Realty Trust, Inc.

(FR) is the stronger pick with 8. 6% revenue growth year-over-year, versus 2. 2% for Prologis, Inc. (PLD). First Industrial Realty Trust, Inc. (FR) offers the better valuation at 33. 4x trailing P/E (29. 9x forward), making it the more compelling value choice. Analysts rate First Industrial Realty Trust, Inc. (FR) a "Buy" — based on 29 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, First Industrial Realty Trust, Inc.

(FR) is the cheapest at 33. 4x versus Prologis, Inc. at 35. 6x. On forward P/E, First Industrial Realty Trust, Inc. is actually cheaper at 29. 9x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Prologis, Inc. wins at 3. 84x versus First Industrial Realty Trust, Inc. 's 7. 29x.

Over the past 5 years, First Industrial Realty Trust, Inc.

(FR) delivered a total return of +42. 1%, compared to +39. 8% for Prologis, Inc. (PLD). Over 10 years, the gap is even starker: PLD returned +265. 6% versus FR's +206. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), First Industrial Realty Trust, Inc.

(FR) is the lower-risk stock at 0. 68β versus Prologis, Inc. 's 0. 73β — meaning PLD is approximately 8% more volatile than FR relative to the S&P 500. On balance sheet safety, Prologis, Inc. (PLD) carries a lower debt/equity ratio of 54% versus 93% for First Industrial Realty Trust, Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), First Industrial Realty Trust, Inc.

(FR) is pulling ahead at 8. 6% versus 2. 2% for Prologis, Inc. (PLD). On earnings-per-share growth, the picture is similar: Prologis, Inc. grew EPS 21. 9% year-over-year, compared to -13. 8% for First Industrial Realty Trust, Inc.. Over a 3-year CAGR, PLD leads at 19. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

Prologis, Inc.

(PLD) is the more profitable company, earning 45. 5% net margin versus 34. 0% for First Industrial Realty Trust, Inc. — meaning it keeps 45. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: PLD leads at 53. 8% versus 42. 3% for FR. At the gross margin level — before operating expenses — PLD leads at 74. 9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Prologis, Inc. (PLD) is the more undervalued stock at a PEG of 3. 84x versus First Industrial Realty Trust, Inc. 's 7. 29x. Both stocks trade at elevated growth-adjusted valuations, so expected growth needs to materialise. On forward earnings alone, First Industrial Realty Trust, Inc. (FR) trades at 29. 9x forward P/E versus 41. 6x for Prologis, Inc. — 11. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for FR: 4. 0% to $65. 00.

All stocks in this comparison pay dividends.

First Industrial Realty Trust, Inc. (FR) offers the highest yield at 2. 8%, versus 2. 6% for Prologis, Inc. (PLD).

For long-horizon retirement investors, First Industrial Realty Trust, Inc.

(FR) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 68), 2. 8% yield, +206. 5% 10Y return). Both have compounded well over 10 years (FR: +206. 5%, PLD: +265. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Real Estate sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.