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GHG vs WH vs MAR vs H vs HLT

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
GHG
GreenTree Hospitality Group Ltd.

Travel Lodging

Consumer CyclicalNYSE • CN
Market Cap$124M
5Y Perf.-90.8%
WH
Wyndham Hotels & Resorts, Inc.

Travel Lodging

Consumer CyclicalNYSE • US
Market Cap$6.21B
5Y Perf.+80.0%
MAR
Marriott International, Inc.

Travel Lodging

Consumer CyclicalNASDAQ • US
Market Cap$93.13B
5Y Perf.+299.1%
H
Hyatt Hotels Corporation

Travel Lodging

Consumer CyclicalNYSE • US
Market Cap$16.01B
5Y Perf.+299.4%
HLT
Hilton Worldwide Holdings Inc.

Travel Lodging

Consumer CyclicalNYSE • US
Market Cap$72.11B
5Y Perf.+21.1%

GHG vs WH vs MAR vs H vs HLT — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
GHG logoGHG
WH logoWH
MAR logoMAR
H logoH
HLT logoHLT
IndustryTravel LodgingTravel LodgingTravel LodgingTravel LodgingTravel Lodging
Market Cap$124M$6.21B$93.13B$16.01B$72.11B
Revenue (TTM)$921M$1.44B$26.58B$6.22B$12.28B
Net Income (TTM)$254M$193M$2.58B$-34M$1.54B
Gross Margin38.1%55.7%21.4%17.6%44.3%
Operating Margin17.5%28.8%16.0%9.2%23.1%
Forward P/E0.3x17.3x30.5x49.5x35.0x
Total Debt$1.47B$3.06B$17.08B$4.80B$15.67B
Cash & Equiv.$1.66B$64M$358M$788M$970M

GHG vs WH vs MAR vs H vs HLTLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

GHG
WH
MAR
H
HLT
StockMay 20May 26Return
GreenTree Hospitali… (GHG)1009.2-90.8%
Wyndham Hotels & Re… (WH)100180.0+80.0%
Marriott Internatio… (MAR)100399.1+299.1%
Hyatt Hotels Corpor… (H)100304.2+204.2%
Hilton Worldwide Ho… (HLT)100399.4+299.4%

Price return only. Dividends and distributions are not included.

Quick Verdict: GHG vs WH vs MAR vs H vs HLT

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: GHG leads in 4 of 7 categories (5-stock set), making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Marriott International, Inc. is the stronger pick specifically for recent price momentum and sentiment. H and HLT also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
GHG
GreenTree Hospitality Group Ltd.
The Defensive Pick

GHG carries the broadest edge in this set and is the clearest fit for sleep-well-at-night and defensive.

  • Lower volatility, beta 0.60, Low D/E 91.6%, current ratio 1.61x
  • Beta 0.60, yield 5.0%, current ratio 1.61x
  • Lower P/E (0.3x vs 35.0x)
  • 27.6% margin vs H's -0.5%
Best for: sleep-well-at-night and defensive
WH
Wyndham Hotels & Resorts, Inc.
The Income Pick

WH is the clearest fit if your priority is income & stability.

  • Dividend streak 5 yrs, beta 0.80, yield 2.0%
Best for: income & stability
MAR
Marriott International, Inc.
The Momentum Pick

MAR is the #2 pick in this set and the best alternative if momentum is your priority.

  • +37.2% vs GHG's -36.6%
Best for: momentum
H
Hyatt Hotels Corporation
The Growth Leader

H ranks third and is worth considering specifically for growth.

  • 117.0% revenue growth vs GHG's -88.6%
Best for: growth
HLT
Hilton Worldwide Holdings Inc.
The Growth Play

HLT is the clearest fit if your priority is growth exposure and long-term compounding.

  • Rev growth 7.7%, EPS growth -0.3%, 3Y rev CAGR 11.1%
  • 6.1% 10Y total return vs MAR's 432.2%
  • 9.4% ROA vs H's -0.2%, ROIC 24.7% vs 5.8%
Best for: growth exposure and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthH logoH117.0% revenue growth vs GHG's -88.6%
ValueGHG logoGHGLower P/E (0.3x vs 35.0x)
Quality / MarginsGHG logoGHG27.6% margin vs H's -0.5%
Stability / SafetyGHG logoGHGBeta 0.60 vs H's 1.39, lower leverage
DividendsGHG logoGHG5.0% yield, vs WH's 2.0%
Momentum (1Y)MAR logoMAR+37.2% vs GHG's -36.6%
Efficiency (ROA)HLT logoHLT9.4% ROA vs H's -0.2%, ROIC 24.7% vs 5.8%

GHG vs WH vs MAR vs H vs HLT — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

GHGGreenTree Hospitality Group Ltd.
FY 2023
Initial Franchise Fee
42.9%$169M
Membership Fees
32.2%$127M
Greentree Reward Membership Program
14.5%$57M
Cash Received for Prepaid Card and Sublease
10.4%$41M
WHWyndham Hotels & Resorts, Inc.
FY 2025
Marketing, Reservation and Loyalty
28.4%$562M
Royalties and Franchise Fees
27.3%$541M
Marketing and reservation fees
23.8%$471M
Other Products and Services
9.6%$191M
License and Other Fee From Former Parent
6.4%$126M
Loyalty Program
4.6%$91M
MARMarriott International, Inc.
FY 2025
Reimbursements
60.8%$19.5B
Fee Service
17.0%$5.4B
Franchise
10.4%$3.3B
Management Service, Base
6.6%$2.1B
Owned, Leased and Other
5.2%$1.7B
HHyatt Hotels Corporation
FY 2025
Management and Franchising
68.0%$4.8B
Owned And Leased Segment
19.7%$1.4B
Distribution Segment
13.3%$946M
Segment Revenues
-1.0%$-73,000,000
HLTHilton Worldwide Holdings Inc.
FY 2025
Reimbursement Revenue
65.6%$7.1B
Management and Franchise
25.7%$2.8B
Management Service, Base
3.5%$376M
Management Service, Incentive
2.9%$313M
Hotel, Other
2.3%$252M

GHG vs WH vs MAR vs H vs HLT — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLGHGLAGGINGH

Income & Cash Flow (Last 12 Months)

WH leads this category, winning 3 of 6 comparable metrics.

MAR is the larger business by revenue, generating $26.6B annually — 28.9x GHG's $921M. GHG is the more profitable business, keeping 27.6% of every revenue dollar as net income compared to H's -0.5%. On growth, H holds the edge at +108.7% YoY revenue growth, suggesting stronger near-term business momentum.

MetricGHG logoGHGGreenTree Hospita…WH logoWHWyndham Hotels & …MAR logoMARMarriott Internat…H logoHHyatt Hotels Corp…HLT logoHLTHilton Worldwide …
RevenueTrailing 12 months$921M$1.4B$26.6B$6.2B$12.3B
EBITDAEarnings before interest/tax$242M$478M$4.5B$899M$3.0B
Net IncomeAfter-tax profit$254M$193M$2.6B-$34M$1.5B
Free Cash FlowCash after capex$21M$304M$3.1B$63M$2.2B
Gross MarginGross profit ÷ Revenue+38.1%+55.7%+21.4%+17.6%+44.3%
Operating MarginEBIT ÷ Revenue+17.5%+28.8%+16.0%+9.2%+23.1%
Net MarginNet income ÷ Revenue+27.6%+13.4%+9.7%-0.5%+12.6%
FCF MarginFCF ÷ Revenue+2.3%+21.1%+11.7%+1.0%+17.8%
Rev. Growth (YoY)Latest quarter vs prior year-89.4%+3.5%+6.2%+108.7%+9.0%
EPS Growth (YoY)Latest quarter vs prior year+89.7%+2.6%+0.8%+95.0%+35.0%
WH leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

Evenly matched — GHG and WH and H each lead in 2 of 6 comparable metrics.

At 33.5x trailing earnings, WH trades at a 35% valuation discount to HLT's 51.8x P/E. On an enterprise value basis, WH's 19.7x EV/EBITDA is more attractive than HLT's 30.2x.

MetricGHG logoGHGGreenTree Hospita…WH logoWHWyndham Hotels & …MAR logoMARMarriott Internat…H logoHHyatt Hotels Corp…HLT logoHLTHilton Worldwide …
Market CapShares × price$124M$6.2B$93.1B$16.0B$72.1B
Enterprise ValueMkt cap + debt − cash$96M$9.2B$109.9B$20.0B$86.8B
Trailing P/EPrice ÷ TTM EPS36.09x33.47x37.22x-310.37x51.76x
Forward P/EPrice ÷ next-FY EPS est.0.28x17.26x30.52x49.52x35.00x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple23.09x19.67x24.75x22.59x30.25x
Price / SalesMarket cap ÷ Revenue5.51x4.35x3.56x2.24x5.99x
Price / BookPrice ÷ Book value/share0.52x13.37x4.37x
Price / FCFMarket cap ÷ FCF41.89x19.35x35.71x100.67x35.56x
Evenly matched — GHG and WH and H each lead in 2 of 6 comparable metrics.

Profitability & Efficiency

GHG leads this category, winning 4 of 9 comparable metrics.

WH delivers a 37.3% return on equity — every $100 of shareholder capital generates $37 in annual profit, vs $-1 for H. GHG carries lower financial leverage with a 0.92x debt-to-equity ratio, signaling a more conservative balance sheet compared to WH's 6.53x. On the Piotroski fundamental quality scale (0–9), MAR scores 7/9 vs H's 5/9, reflecting strong financial health.

MetricGHG logoGHGGreenTree Hospita…WH logoWHWyndham Hotels & …MAR logoMARMarriott Internat…H logoHHyatt Hotels Corp…HLT logoHLTHilton Worldwide …
ROE (TTM)Return on equity+15.1%+37.3%-0.9%
ROA (TTM)Return on assets+5.0%+4.5%+9.3%-0.2%+9.4%
ROICReturn on invested capital+0.8%+9.4%+25.0%+5.8%+24.7%
ROCEReturn on capital employed+0.4%+10.9%+22.6%+4.7%+19.0%
Piotroski ScoreFundamental quality 0–965757
Debt / EquityFinancial leverage0.92x6.53x1.31x
Net DebtTotal debt minus cash-$186M$3.0B$16.7B$4.0B$14.7B
Cash & Equiv.Liquid assets$1.7B$64M$358M$788M$970M
Total DebtShort + long-term debt$1.5B$3.1B$17.1B$4.8B$15.7B
Interest CoverageEBIT ÷ Interest expense83.77x3.00x5.20x1.28x4.42x
GHG leads this category, winning 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

HLT leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in HLT five years ago would be worth $26,253 today (with dividends reinvested), compared to $2,016 for GHG. Over the past 12 months, MAR leads with a +37.2% total return vs GHG's -36.6%. The 3-year compound annual growth rate (CAGR) favors HLT at 29.8% vs GHG's -32.6% — a key indicator of consistent wealth creation.

MetricGHG logoGHGGreenTree Hospita…WH logoWHWyndham Hotels & …MAR logoMARMarriott Internat…H logoHHyatt Hotels Corp…HLT logoHLTHilton Worldwide …
YTD ReturnYear-to-date-28.2%+10.4%+12.9%+1.3%+8.2%
1-Year ReturnPast 12 months-36.6%+0.0%+37.2%+32.5%+30.5%
3-Year ReturnCumulative with dividends-69.3%+29.2%+102.6%+43.8%+118.9%
5-Year ReturnCumulative with dividends-79.8%+22.5%+157.3%+115.1%+162.5%
10-Year ReturnCumulative with dividends-75.4%+42.0%+432.2%+249.0%+608.0%
CAGR (3Y)Annualised 3-year return-32.6%+8.9%+26.5%+12.9%+29.8%
HLT leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — GHG and MAR each lead in 1 of 2 comparable metrics.

GHG is the less volatile stock with a 0.60 beta — it tends to amplify market swings less than H's 1.39 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MAR currently trades 92.9% from its 52-week high vs GHG's 43.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricGHG logoGHGGreenTree Hospita…WH logoWHWyndham Hotels & …MAR logoMARMarriott Internat…H logoHHyatt Hotels Corp…HLT logoHLTHilton Worldwide …
Beta (5Y)Sensitivity to S&P 5000.60x0.80x1.11x1.39x0.93x
52-Week HighHighest price in past year$2.78$92.69$380.00$180.53$344.75
52-Week LowLowest price in past year$1.14$69.21$253.56$124.82$240.76
% of 52W HighCurrent price vs 52-week peak+43.9%+89.2%+92.9%+92.8%+91.9%
RSI (14)Momentum oscillator 0–10042.651.648.760.850.0
Avg Volume (50D)Average daily shares traded23K1.2M1.5M790K1.6M
Evenly matched — GHG and MAR each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — GHG and WH each lead in 1 of 2 comparable metrics.

Analyst consensus: GHG as "Buy", WH as "Buy", MAR as "Hold", H as "Hold", HLT as "Buy". Consensus price targets imply 309.8% upside for GHG (target: $5) vs 6.8% for HLT (target: $338). For income investors, GHG offers the higher dividend yield at 4.99% vs HLT's 0.19%.

MetricGHG logoGHGGreenTree Hospita…WH logoWHWyndham Hotels & …MAR logoMARMarriott Internat…H logoHHyatt Hotels Corp…HLT logoHLTHilton Worldwide …
Analyst RatingConsensus buy/hold/sellBuyBuyHoldHoldBuy
Price TargetConsensus 12-month target$5.00$97.50$388.08$190.30$338.45
# AnalystsCovering analysts522524949
Dividend YieldAnnual dividend ÷ price+5.0%+2.0%+0.8%+0.4%+0.2%
Dividend StreakConsecutive years of raises05430
Dividend / ShareAnnual DPS$0.41$1.68$2.67$0.60$0.60
Buyback YieldShare repurchases ÷ mkt cap0.0%+4.7%+3.5%+2.0%+4.5%
Evenly matched — GHG and WH each lead in 1 of 2 comparable metrics.
Key Takeaway

WH leads in 1 of 6 categories (Income & Cash Flow). GHG leads in 1 (Profitability & Efficiency). 3 tied.

Best OverallGreenTree Hospitality Group… (GHG)Leads 1 of 6 categories
Loading custom metrics...

GHG vs WH vs MAR vs H vs HLT: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is GHG or WH or MAR or H or HLT a better buy right now?

For growth investors, Hyatt Hotels Corporation (H) is the stronger pick with 117.

0% revenue growth year-over-year, versus -88. 6% for GreenTree Hospitality Group Ltd. (GHG). Wyndham Hotels & Resorts, Inc. (WH) offers the better valuation at 33. 5x trailing P/E (17. 3x forward), making it the more compelling value choice. Analysts rate GreenTree Hospitality Group Ltd. (GHG) a "Buy" — based on 5 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — GHG or WH or MAR or H or HLT?

On trailing P/E, Wyndham Hotels & Resorts, Inc.

(WH) is the cheapest at 33. 5x versus Hilton Worldwide Holdings Inc. at 51. 8x. On forward P/E, GreenTree Hospitality Group Ltd. is actually cheaper at 0. 3x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — GHG or WH or MAR or H or HLT?

Over the past 5 years, Hilton Worldwide Holdings Inc.

(HLT) delivered a total return of +162. 5%, compared to -79. 8% for GreenTree Hospitality Group Ltd. (GHG). Over 10 years, the gap is even starker: HLT returned +608. 0% versus GHG's -75. 4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — GHG or WH or MAR or H or HLT?

By beta (market sensitivity over 5 years), GreenTree Hospitality Group Ltd.

(GHG) is the lower-risk stock at 0. 60β versus Hyatt Hotels Corporation's 1. 39β — meaning H is approximately 131% more volatile than GHG relative to the S&P 500. On balance sheet safety, GreenTree Hospitality Group Ltd. (GHG) carries a lower debt/equity ratio of 92% versus 7% for Wyndham Hotels & Resorts, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — GHG or WH or MAR or H or HLT?

By revenue growth (latest reported year), Hyatt Hotels Corporation (H) is pulling ahead at 117.

0% versus -88. 6% for GreenTree Hospitality Group Ltd. (GHG). On earnings-per-share growth, the picture is similar: Marriott International, Inc. grew EPS 13. 9% year-over-year, compared to -104. 3% for Hyatt Hotels Corporation. Over a 3-year CAGR, H leads at 29. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — GHG or WH or MAR or H or HLT?

GreenTree Hospitality Group Ltd.

(GHG) is the more profitable company, earning 15. 2% net margin versus -0. 7% for Hyatt Hotels Corporation — meaning it keeps 15. 2% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: WH leads at 28. 4% versus 7. 8% for H. At the gross margin level — before operating expenses — WH leads at 58. 9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is GHG or WH or MAR or H or HLT more undervalued right now?

On forward earnings alone, GreenTree Hospitality Group Ltd.

(GHG) trades at 0. 3x forward P/E versus 49. 5x for Hyatt Hotels Corporation — 49. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for GHG: 309. 8% to $5. 00.

08

Which pays a better dividend — GHG or WH or MAR or H or HLT?

All stocks in this comparison pay dividends.

GreenTree Hospitality Group Ltd. (GHG) offers the highest yield at 5. 0%, versus 0. 2% for Hilton Worldwide Holdings Inc. (HLT).

09

Is GHG or WH or MAR or H or HLT better for a retirement portfolio?

For long-horizon retirement investors, GreenTree Hospitality Group Ltd.

(GHG) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 60), 5. 0% yield). Both have compounded well over 10 years (GHG: -75. 4%, H: +249. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between GHG and WH and MAR and H and HLT?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: GHG is a small-cap income-oriented stock; WH is a small-cap quality compounder stock; MAR is a mid-cap quality compounder stock; H is a mid-cap high-growth stock; HLT is a mid-cap quality compounder stock. GHG, WH, MAR pay a dividend while H, HLT do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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GHG

Dividend Mega-Cap Quality

  • Sector: Consumer Cyclical
  • Market Cap > $100B
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  • Dividend Yield > 1.9%
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WH

Income & Dividend Stock

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 8%
  • Dividend Yield > 0.8%
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MAR

Stable Dividend Mega-Cap

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 5%
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H

High-Growth Disruptor

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 54%
  • Dividend Yield > 0.5%
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HLT

Steady Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 7%
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Custom Screen

Beat Both

Find stocks that outperform GHG and WH and MAR and H and HLT on the metrics below

Revenue Growth>
%
(GHG: -89.4% · WH: 3.5%)
Net Margin>
%
(GHG: 27.6% · WH: 13.4%)
P/E Ratio<
x
(GHG: 36.1x · WH: 33.5x)

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