Travel Lodging
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5 / 10Stock Comparison
GHG vs WH vs MAR vs H vs HLT
Revenue, margins, valuation, and 5-year total return — side by side.
Travel Lodging
Travel Lodging
Travel Lodging
Travel Lodging
GHG vs WH vs MAR vs H vs HLT — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | Travel Lodging | Travel Lodging | Travel Lodging | Travel Lodging | Travel Lodging |
| Market Cap | $124M | $6.21B | $93.13B | $16.01B | $72.11B |
| Revenue (TTM) | $921M | $1.44B | $26.58B | $6.22B | $12.28B |
| Net Income (TTM) | $254M | $193M | $2.58B | $-34M | $1.54B |
| Gross Margin | 38.1% | 55.7% | 21.4% | 17.6% | 44.3% |
| Operating Margin | 17.5% | 28.8% | 16.0% | 9.2% | 23.1% |
| Forward P/E | 0.3x | 17.3x | 30.5x | 49.5x | 35.0x |
| Total Debt | $1.47B | $3.06B | $17.08B | $4.80B | $15.67B |
| Cash & Equiv. | $1.66B | $64M | $358M | $788M | $970M |
GHG vs WH vs MAR vs H vs HLT — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| GreenTree Hospitali… (GHG) | 100 | 9.2 | -90.8% |
| Wyndham Hotels & Re… (WH) | 100 | 180.0 | +80.0% |
| Marriott Internatio… (MAR) | 100 | 399.1 | +299.1% |
| Hyatt Hotels Corpor… (H) | 100 | 304.2 | +204.2% |
| Hilton Worldwide Ho… (HLT) | 100 | 399.4 | +299.4% |
Price return only. Dividends and distributions are not included.
Quick Verdict: GHG vs WH vs MAR vs H vs HLT
Each card shows where this stock fits in a portfolio — not just who wins on paper.
GHG carries the broadest edge in this set and is the clearest fit for sleep-well-at-night and defensive.
- Lower volatility, beta 0.60, Low D/E 91.6%, current ratio 1.61x
- Beta 0.60, yield 5.0%, current ratio 1.61x
- Lower P/E (0.3x vs 35.0x)
- 27.6% margin vs H's -0.5%
WH is the clearest fit if your priority is income & stability.
- Dividend streak 5 yrs, beta 0.80, yield 2.0%
MAR is the #2 pick in this set and the best alternative if momentum is your priority.
- +37.2% vs GHG's -36.6%
H ranks third and is worth considering specifically for growth.
- 117.0% revenue growth vs GHG's -88.6%
HLT is the clearest fit if your priority is growth exposure and long-term compounding.
- Rev growth 7.7%, EPS growth -0.3%, 3Y rev CAGR 11.1%
- 6.1% 10Y total return vs MAR's 432.2%
- 9.4% ROA vs H's -0.2%, ROIC 24.7% vs 5.8%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 117.0% revenue growth vs GHG's -88.6% | |
| Value | Lower P/E (0.3x vs 35.0x) | |
| Quality / Margins | 27.6% margin vs H's -0.5% | |
| Stability / Safety | Beta 0.60 vs H's 1.39, lower leverage | |
| Dividends | 5.0% yield, vs WH's 2.0% | |
| Momentum (1Y) | +37.2% vs GHG's -36.6% | |
| Efficiency (ROA) | 9.4% ROA vs H's -0.2%, ROIC 24.7% vs 5.8% |
GHG vs WH vs MAR vs H vs HLT — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
GHG vs WH vs MAR vs H vs HLT — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
WH leads in 1 of 6 categories
GHG leads 1 • HLT leads 1 • MAR leads 0 • H leads 0 • 3 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
WH leads this category, winning 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
MAR is the larger business by revenue, generating $26.6B annually — 28.9x GHG's $921M. GHG is the more profitable business, keeping 27.6% of every revenue dollar as net income compared to H's -0.5%. On growth, H holds the edge at +108.7% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $921M | $1.4B | $26.6B | $6.2B | $12.3B |
| EBITDAEarnings before interest/tax | $242M | $478M | $4.5B | $899M | $3.0B |
| Net IncomeAfter-tax profit | $254M | $193M | $2.6B | -$34M | $1.5B |
| Free Cash FlowCash after capex | $21M | $304M | $3.1B | $63M | $2.2B |
| Gross MarginGross profit ÷ Revenue | +38.1% | +55.7% | +21.4% | +17.6% | +44.3% |
| Operating MarginEBIT ÷ Revenue | +17.5% | +28.8% | +16.0% | +9.2% | +23.1% |
| Net MarginNet income ÷ Revenue | +27.6% | +13.4% | +9.7% | -0.5% | +12.6% |
| FCF MarginFCF ÷ Revenue | +2.3% | +21.1% | +11.7% | +1.0% | +17.8% |
| Rev. Growth (YoY)Latest quarter vs prior year | -89.4% | +3.5% | +6.2% | +108.7% | +9.0% |
| EPS Growth (YoY)Latest quarter vs prior year | +89.7% | +2.6% | +0.8% | +95.0% | +35.0% |
Valuation Metrics
Evenly matched — GHG and WH and H each lead in 2 of 6 comparable metrics.
Valuation Metrics
At 33.5x trailing earnings, WH trades at a 35% valuation discount to HLT's 51.8x P/E. On an enterprise value basis, WH's 19.7x EV/EBITDA is more attractive than HLT's 30.2x.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $124M | $6.2B | $93.1B | $16.0B | $72.1B |
| Enterprise ValueMkt cap + debt − cash | $96M | $9.2B | $109.9B | $20.0B | $86.8B |
| Trailing P/EPrice ÷ TTM EPS | 36.09x | 33.47x | 37.22x | -310.37x | 51.76x |
| Forward P/EPrice ÷ next-FY EPS est. | 0.28x | 17.26x | 30.52x | 49.52x | 35.00x |
| PEG RatioP/E ÷ EPS growth rate | — | — | — | — | — |
| EV / EBITDAEnterprise value multiple | 23.09x | 19.67x | 24.75x | 22.59x | 30.25x |
| Price / SalesMarket cap ÷ Revenue | 5.51x | 4.35x | 3.56x | 2.24x | 5.99x |
| Price / BookPrice ÷ Book value/share | 0.52x | 13.37x | — | 4.37x | — |
| Price / FCFMarket cap ÷ FCF | 41.89x | 19.35x | 35.71x | 100.67x | 35.56x |
Profitability & Efficiency
GHG leads this category, winning 4 of 9 comparable metrics.
Profitability & Efficiency
WH delivers a 37.3% return on equity — every $100 of shareholder capital generates $37 in annual profit, vs $-1 for H. GHG carries lower financial leverage with a 0.92x debt-to-equity ratio, signaling a more conservative balance sheet compared to WH's 6.53x. On the Piotroski fundamental quality scale (0–9), MAR scores 7/9 vs H's 5/9, reflecting strong financial health.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | +15.1% | +37.3% | — | -0.9% | — |
| ROA (TTM)Return on assets | +5.0% | +4.5% | +9.3% | -0.2% | +9.4% |
| ROICReturn on invested capital | +0.8% | +9.4% | +25.0% | +5.8% | +24.7% |
| ROCEReturn on capital employed | +0.4% | +10.9% | +22.6% | +4.7% | +19.0% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 5 | 7 | 5 | 7 |
| Debt / EquityFinancial leverage | 0.92x | 6.53x | — | 1.31x | — |
| Net DebtTotal debt minus cash | -$186M | $3.0B | $16.7B | $4.0B | $14.7B |
| Cash & Equiv.Liquid assets | $1.7B | $64M | $358M | $788M | $970M |
| Total DebtShort + long-term debt | $1.5B | $3.1B | $17.1B | $4.8B | $15.7B |
| Interest CoverageEBIT ÷ Interest expense | 83.77x | 3.00x | 5.20x | 1.28x | 4.42x |
Total Returns (Dividends Reinvested)
HLT leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in HLT five years ago would be worth $26,253 today (with dividends reinvested), compared to $2,016 for GHG. Over the past 12 months, MAR leads with a +37.2% total return vs GHG's -36.6%. The 3-year compound annual growth rate (CAGR) favors HLT at 29.8% vs GHG's -32.6% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | -28.2% | +10.4% | +12.9% | +1.3% | +8.2% |
| 1-Year ReturnPast 12 months | -36.6% | +0.0% | +37.2% | +32.5% | +30.5% |
| 3-Year ReturnCumulative with dividends | -69.3% | +29.2% | +102.6% | +43.8% | +118.9% |
| 5-Year ReturnCumulative with dividends | -79.8% | +22.5% | +157.3% | +115.1% | +162.5% |
| 10-Year ReturnCumulative with dividends | -75.4% | +42.0% | +432.2% | +249.0% | +608.0% |
| CAGR (3Y)Annualised 3-year return | -32.6% | +8.9% | +26.5% | +12.9% | +29.8% |
Risk & Volatility
Evenly matched — GHG and MAR each lead in 1 of 2 comparable metrics.
Risk & Volatility
GHG is the less volatile stock with a 0.60 beta — it tends to amplify market swings less than H's 1.39 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MAR currently trades 92.9% from its 52-week high vs GHG's 43.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.60x | 0.80x | 1.11x | 1.39x | 0.93x |
| 52-Week HighHighest price in past year | $2.78 | $92.69 | $380.00 | $180.53 | $344.75 |
| 52-Week LowLowest price in past year | $1.14 | $69.21 | $253.56 | $124.82 | $240.76 |
| % of 52W HighCurrent price vs 52-week peak | +43.9% | +89.2% | +92.9% | +92.8% | +91.9% |
| RSI (14)Momentum oscillator 0–100 | 42.6 | 51.6 | 48.7 | 60.8 | 50.0 |
| Avg Volume (50D)Average daily shares traded | 23K | 1.2M | 1.5M | 790K | 1.6M |
Analyst Outlook
Evenly matched — GHG and WH each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: GHG as "Buy", WH as "Buy", MAR as "Hold", H as "Hold", HLT as "Buy". Consensus price targets imply 309.8% upside for GHG (target: $5) vs 6.8% for HLT (target: $338). For income investors, GHG offers the higher dividend yield at 4.99% vs HLT's 0.19%.
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Hold | Hold | Buy |
| Price TargetConsensus 12-month target | $5.00 | $97.50 | $388.08 | $190.30 | $338.45 |
| # AnalystsCovering analysts | 5 | 22 | 52 | 49 | 49 |
| Dividend YieldAnnual dividend ÷ price | +5.0% | +2.0% | +0.8% | +0.4% | +0.2% |
| Dividend StreakConsecutive years of raises | 0 | 5 | 4 | 3 | 0 |
| Dividend / ShareAnnual DPS | $0.41 | $1.68 | $2.67 | $0.60 | $0.60 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +4.7% | +3.5% | +2.0% | +4.5% |
WH leads in 1 of 6 categories (Income & Cash Flow). GHG leads in 1 (Profitability & Efficiency). 3 tied.
GHG vs WH vs MAR vs H vs HLT: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is GHG or WH or MAR or H or HLT a better buy right now?
For growth investors, Hyatt Hotels Corporation (H) is the stronger pick with 117.
0% revenue growth year-over-year, versus -88. 6% for GreenTree Hospitality Group Ltd. (GHG). Wyndham Hotels & Resorts, Inc. (WH) offers the better valuation at 33. 5x trailing P/E (17. 3x forward), making it the more compelling value choice. Analysts rate GreenTree Hospitality Group Ltd. (GHG) a "Buy" — based on 5 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — GHG or WH or MAR or H or HLT?
On trailing P/E, Wyndham Hotels & Resorts, Inc.
(WH) is the cheapest at 33. 5x versus Hilton Worldwide Holdings Inc. at 51. 8x. On forward P/E, GreenTree Hospitality Group Ltd. is actually cheaper at 0. 3x — notably different from the trailing picture, reflecting expected earnings growth.
03Which is the better long-term investment — GHG or WH or MAR or H or HLT?
Over the past 5 years, Hilton Worldwide Holdings Inc.
(HLT) delivered a total return of +162. 5%, compared to -79. 8% for GreenTree Hospitality Group Ltd. (GHG). Over 10 years, the gap is even starker: HLT returned +608. 0% versus GHG's -75. 4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — GHG or WH or MAR or H or HLT?
By beta (market sensitivity over 5 years), GreenTree Hospitality Group Ltd.
(GHG) is the lower-risk stock at 0. 60β versus Hyatt Hotels Corporation's 1. 39β — meaning H is approximately 131% more volatile than GHG relative to the S&P 500. On balance sheet safety, GreenTree Hospitality Group Ltd. (GHG) carries a lower debt/equity ratio of 92% versus 7% for Wyndham Hotels & Resorts, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — GHG or WH or MAR or H or HLT?
By revenue growth (latest reported year), Hyatt Hotels Corporation (H) is pulling ahead at 117.
0% versus -88. 6% for GreenTree Hospitality Group Ltd. (GHG). On earnings-per-share growth, the picture is similar: Marriott International, Inc. grew EPS 13. 9% year-over-year, compared to -104. 3% for Hyatt Hotels Corporation. Over a 3-year CAGR, H leads at 29. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — GHG or WH or MAR or H or HLT?
GreenTree Hospitality Group Ltd.
(GHG) is the more profitable company, earning 15. 2% net margin versus -0. 7% for Hyatt Hotels Corporation — meaning it keeps 15. 2% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: WH leads at 28. 4% versus 7. 8% for H. At the gross margin level — before operating expenses — WH leads at 58. 9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is GHG or WH or MAR or H or HLT more undervalued right now?
On forward earnings alone, GreenTree Hospitality Group Ltd.
(GHG) trades at 0. 3x forward P/E versus 49. 5x for Hyatt Hotels Corporation — 49. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for GHG: 309. 8% to $5. 00.
08Which pays a better dividend — GHG or WH or MAR or H or HLT?
All stocks in this comparison pay dividends.
GreenTree Hospitality Group Ltd. (GHG) offers the highest yield at 5. 0%, versus 0. 2% for Hilton Worldwide Holdings Inc. (HLT).
09Is GHG or WH or MAR or H or HLT better for a retirement portfolio?
For long-horizon retirement investors, GreenTree Hospitality Group Ltd.
(GHG) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 60), 5. 0% yield). Both have compounded well over 10 years (GHG: -75. 4%, H: +249. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between GHG and WH and MAR and H and HLT?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: GHG is a small-cap income-oriented stock; WH is a small-cap quality compounder stock; MAR is a mid-cap quality compounder stock; H is a mid-cap high-growth stock; HLT is a mid-cap quality compounder stock. GHG, WH, MAR pay a dividend while H, HLT do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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