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Stock Comparison

GIS vs CAG vs K vs CPB

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
GIS
General Mills, Inc.

Packaged Foods

Consumer DefensiveNYSE • US
Market Cap$19.05B
5Y Perf.-43.4%
CAG
Conagra Brands, Inc.

Packaged Foods

Consumer DefensiveNYSE • US
Market Cap$6.86B
5Y Perf.-58.8%
K
Kellanova

Food Confectioners

Consumer DefensiveNYSE • US
Market Cap$29.03B
5Y Perf.+36.5%
CPB
Campbell Soup Company

Packaged Foods

Consumer DefensiveNASDAQ • US
Market Cap$6.34B
5Y Perf.-58.3%

GIS vs CAG vs K vs CPB — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
GIS logoGIS
CAG logoCAG
K logoK
CPB logoCPB
IndustryPackaged FoodsPackaged FoodsFood ConfectionersPackaged Foods
Market Cap$19.05B$6.86B$29.03B$6.34B
Revenue (TTM)$18.37B$11.18B$12.64B$10.04B
Net Income (TTM)$2.21B$13M$1.33B$550M
Gross Margin33.0%24.6%36.1%29.3%
Operating Margin19.1%13.1%14.7%12.1%
Forward P/E10.4x8.4x22.1x9.7x
Total Debt$15.30B$8.31B$6.34B$7.21B
Cash & Equiv.$364M$68M$694M$132M

GIS vs CAG vs K vs CPBLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

GIS
CAG
K
CPB
StockMay 20May 26Return
General Mills, Inc. (GIS)10056.6-43.4%
Conagra Brands, Inc. (CAG)10041.2-58.8%
Kellanova (K)100136.5+36.5%
Campbell Soup Compa… (CPB)10041.7-58.3%

Price return only. Dividends and distributions are not included.

Quick Verdict: GIS vs CAG vs K vs CPB

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: K leads in 3 of 7 categories, making it the strongest pick for capital preservation and lower volatility and recent price momentum and sentiment. Conagra Brands, Inc. is the stronger pick specifically for valuation and capital efficiency and dividend income and shareholder returns. GIS and CPB also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
GIS
General Mills, Inc.
The Quality Compounder

GIS is the clearest fit if your priority is quality.

  • 12.1% margin vs CAG's 0.1%
Best for: quality
CAG
Conagra Brands, Inc.
The Income Pick

CAG is the #2 pick in this set and the best alternative if income & stability and valuation efficiency is your priority.

  • Dividend streak 6 yrs, beta 0.06, yield 9.8%
  • PEG 1.21 vs GIS's 3.64
  • Lower P/E (8.4x vs 9.7x)
  • 9.8% yield, 6-year raise streak, vs GIS's 6.7%
Best for: income & stability and valuation efficiency
K
Kellanova
The Long-Run Compounder

K carries the broadest edge in this set and is the clearest fit for long-term compounding and sleep-well-at-night.

  • 47.6% 10Y total return vs GIS's -9.2%
  • Lower volatility, beta 0.05, current ratio 0.81x
  • Beta 0.05, yield 2.7%, current ratio 0.81x
  • Beta 0.05 vs CAG's 0.06
Best for: long-term compounding and sleep-well-at-night
CPB
Campbell Soup Company
The Growth Play

CPB is the clearest fit if your priority is growth exposure.

  • Rev growth 6.4%, EPS growth 6.3%, 3Y rev CAGR 6.2%
  • 6.4% revenue growth vs CAG's -4.8%
Best for: growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthCPB logoCPB6.4% revenue growth vs CAG's -4.8%
ValueCAG logoCAGLower P/E (8.4x vs 9.7x)
Quality / MarginsGIS logoGIS12.1% margin vs CAG's 0.1%
Stability / SafetyK logoKBeta 0.05 vs CAG's 0.06
DividendsCAG logoCAG9.8% yield, 6-year raise streak, vs GIS's 6.7%
Momentum (1Y)K logoK+3.2% vs CPB's -35.4%
Efficiency (ROA)K logoK8.4% ROA vs CAG's 0.1%, ROIC 14.7% vs 6.0%

GIS vs CAG vs K vs CPB — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

GISGeneral Mills, Inc.
FY 2025
Snacks
21.5%$4.2B
Cereal
15.8%$3.1B
Convenient meals
14.5%$2.8B
Pet Segment
13.3%$2.6B
Dough
12.2%$2.4B
Baking mixes and ingredients
10.0%$1.9B
Yogurt
7.1%$1.4B
Other (2)
5.7%$1.1B
CAGConagra Brands, Inc.
FY 2025
Grocery And Snacks
42.2%$4.9B
Refrigerated And Frozen
40.1%$4.7B
Foodservice
9.4%$1.1B
International
8.2%$957M
KKellanova
FY 2024
Retail Channel Snacks
63.7%$8.1B
Retail Channel Cereal
21.2%$2.7B
Frozen And Specialty Channels
8.6%$1.1B
NoodlesandOther
6.5%$833M
CPBCampbell Soup Company
FY 2025
Baked Snacks
43.2%$4.4B
Beverages
29.7%$3.0B
Soups
27.1%$2.8B

GIS vs CAG vs K vs CPB — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLKLAGGINGCPB

Income & Cash Flow (Last 12 Months)

K leads this category, winning 3 of 6 comparable metrics.

GIS is the larger business by revenue, generating $18.4B annually — 1.8x CPB's $10.0B. GIS is the more profitable business, keeping 12.1% of every revenue dollar as net income compared to CAG's 0.1%. On growth, K holds the edge at +0.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricGIS logoGISGeneral Mills, In…CAG logoCAGConagra Brands, I…K logoKKellanovaCPB logoCPBCampbell Soup Com…
RevenueTrailing 12 months$18.4B$11.2B$12.6B$10.0B
EBITDAEarnings before interest/tax$3.9B$1.9B$2.2B$1.6B
Net IncomeAfter-tax profit$2.2B$13M$1.3B$550M
Free Cash FlowCash after capex$1.7B$634M$650M$919M
Gross MarginGross profit ÷ Revenue+33.0%+24.6%+36.1%+29.3%
Operating MarginEBIT ÷ Revenue+19.1%+13.1%+14.7%+12.1%
Net MarginNet income ÷ Revenue+12.1%+0.1%+10.6%+5.5%
FCF MarginFCF ÷ Revenue+9.0%+5.7%+5.1%+9.2%
Rev. Growth (YoY)Latest quarter vs prior year-8.4%-6.8%+0.3%-4.5%
EPS Growth (YoY)Latest quarter vs prior year-50.0%-3.4%-15.0%-17.2%
K leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

CAG leads this category, winning 6 of 7 comparable metrics.

At 6.0x trailing earnings, CAG trades at a 72% valuation discount to K's 21.5x P/E. Adjusting for growth (PEG ratio), CAG offers better value at 0.85x vs K's 3.19x — a lower PEG means you pay less per unit of expected earnings growth.

MetricGIS logoGISGeneral Mills, In…CAG logoCAGConagra Brands, I…K logoKKellanovaCPB logoCPBCampbell Soup Com…
Market CapShares × price$19.1B$6.9B$29.0B$6.3B
Enterprise ValueMkt cap + debt − cash$34.0B$15.1B$34.7B$13.4B
Trailing P/EPrice ÷ TTM EPS8.71x5.95x21.51x10.57x
Forward P/EPrice ÷ next-FY EPS est.10.43x8.44x22.06x9.74x
PEG RatioP/E ÷ EPS growth rate3.04x0.85x3.19x
EV / EBITDAEnterprise value multiple8.84x8.61x15.48x7.51x
Price / SalesMarket cap ÷ Revenue0.98x0.59x2.28x0.62x
Price / BookPrice ÷ Book value/share2.16x0.77x7.44x1.63x
Price / FCFMarket cap ÷ FCF8.31x5.27x25.65x8.99x
CAG leads this category, winning 6 of 7 comparable metrics.

Profitability & Efficiency

K leads this category, winning 8 of 9 comparable metrics.

K delivers a 31.7% return on equity — every $100 of shareholder capital generates $32 in annual profit, vs $0 for CAG. CAG carries lower financial leverage with a 0.93x debt-to-equity ratio, signaling a more conservative balance sheet compared to CPB's 1.85x. On the Piotroski fundamental quality scale (0–9), K scores 7/9 vs GIS's 5/9, reflecting strong financial health.

MetricGIS logoGISGeneral Mills, In…CAG logoCAGConagra Brands, I…K logoKKellanovaCPB logoCPBCampbell Soup Com…
ROE (TTM)Return on equity+23.7%+0.2%+31.7%+14.0%
ROA (TTM)Return on assets+6.8%+0.1%+8.4%+3.7%
ROICReturn on invested capital+10.6%+6.0%+14.7%+9.1%
ROCEReturn on capital employed+13.3%+8.2%+17.4%+11.4%
Piotroski ScoreFundamental quality 0–95677
Debt / EquityFinancial leverage1.66x0.93x1.63x1.85x
Net DebtTotal debt minus cash$14.9B$8.2B$5.6B$7.1B
Cash & Equiv.Liquid assets$364M$68M$694M$132M
Total DebtShort + long-term debt$15.3B$8.3B$6.3B$7.2B
Interest CoverageEBIT ÷ Interest expense5.01x1.56x6.41x3.14x
K leads this category, winning 8 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

K leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in K five years ago would be worth $14,973 today (with dividends reinvested), compared to $5,565 for CAG. Over the past 12 months, K leads with a +3.2% total return vs CPB's -35.4%. The 3-year compound annual growth rate (CAGR) favors K at 10.3% vs CPB's -22.0% — a key indicator of consistent wealth creation.

MetricGIS logoGISGeneral Mills, In…CAG logoCAGConagra Brands, I…K logoKKellanovaCPB logoCPBCampbell Soup Com…
YTD ReturnYear-to-date-19.2%-13.0%-20.5%
1-Year ReturnPast 12 months-29.9%-31.5%+3.2%-35.4%
3-Year ReturnCumulative with dividends-52.3%-50.8%+34.4%-52.6%
5-Year ReturnCumulative with dividends-25.3%-44.3%+49.7%-41.9%
10-Year ReturnCumulative with dividends-9.2%-27.9%+47.6%-44.9%
CAGR (3Y)Annualised 3-year return-21.8%-21.1%+10.3%-22.0%
K leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — GIS and K each lead in 1 of 2 comparable metrics.

GIS is the less volatile stock with a -0.04 beta — it tends to amplify market swings less than CAG's 0.06 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. K currently trades 99.7% from its 52-week high vs CPB's 58.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricGIS logoGISGeneral Mills, In…CAG logoCAGConagra Brands, I…K logoKKellanovaCPB logoCPBCampbell Soup Com…
Beta (5Y)Sensitivity to S&P 500-0.04x0.06x0.05x-0.02x
52-Week HighHighest price in past year$55.35$23.47$83.65$36.16
52-Week LowLowest price in past year$33.58$13.61$76.48$19.76
% of 52W HighCurrent price vs 52-week peak+64.5%+61.1%+99.7%+58.8%
RSI (14)Momentum oscillator 0–10042.236.160.646.7
Avg Volume (50D)Average daily shares traded8.7M14.1M42.7M9.1M
Evenly matched — GIS and K each lead in 1 of 2 comparable metrics.

Analyst Outlook

CAG leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: GIS as "Hold", CAG as "Hold", K as "Hold", CPB as "Hold". Consensus price targets imply 30.4% upside for GIS (target: $47) vs -11.3% for K (target: $74). For income investors, CAG offers the higher dividend yield at 9.75% vs K's 2.69%.

MetricGIS logoGISGeneral Mills, In…CAG logoCAGConagra Brands, I…K logoKKellanovaCPB logoCPBCampbell Soup Com…
Analyst RatingConsensus buy/hold/sellHoldHoldHoldHold
Price TargetConsensus 12-month target$46.58$17.55$74.03$25.83
# AnalystsCovering analysts34253429
Dividend YieldAnnual dividend ÷ price+6.7%+9.8%+2.7%+7.2%
Dividend StreakConsecutive years of raises5601
Dividend / ShareAnnual DPS$2.40$1.40$2.24$1.53
Buyback YieldShare repurchases ÷ mkt cap+6.3%+0.9%0.0%+1.0%
CAG leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

K leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). CAG leads in 2 (Valuation Metrics, Analyst Outlook). 1 tied.

Best OverallKellanova (K)Leads 3 of 6 categories
Loading custom metrics...

GIS vs CAG vs K vs CPB: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is GIS or CAG or K or CPB a better buy right now?

For growth investors, Campbell Soup Company (CPB) is the stronger pick with 6.

4% revenue growth year-over-year, versus -2. 8% for Kellanova (K). Conagra Brands, Inc. (CAG) offers the better valuation at 6. 0x trailing P/E (8. 4x forward), making it the more compelling value choice. Analysts rate General Mills, Inc. (GIS) a "Hold" — based on 34 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — GIS or CAG or K or CPB?

On trailing P/E, Conagra Brands, Inc.

(CAG) is the cheapest at 6. 0x versus Kellanova at 21. 5x. On forward P/E, Conagra Brands, Inc. is actually cheaper at 8. 4x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Conagra Brands, Inc. wins at 1. 21x versus General Mills, Inc. 's 3. 64x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — GIS or CAG or K or CPB?

Over the past 5 years, Kellanova (K) delivered a total return of +49.

7%, compared to -44. 3% for Conagra Brands, Inc. (CAG). Over 10 years, the gap is even starker: K returned +47. 6% versus CPB's -44. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — GIS or CAG or K or CPB?

By beta (market sensitivity over 5 years), General Mills, Inc.

(GIS) is the lower-risk stock at -0. 04β versus Conagra Brands, Inc. 's 0. 06β — meaning CAG is approximately -275% more volatile than GIS relative to the S&P 500. On balance sheet safety, Conagra Brands, Inc. (CAG) carries a lower debt/equity ratio of 93% versus 185% for Campbell Soup Company — giving it more financial flexibility in a downturn.

05

Which is growing faster — GIS or CAG or K or CPB?

By revenue growth (latest reported year), Campbell Soup Company (CPB) is pulling ahead at 6.

4% versus -2. 8% for Kellanova (K). On earnings-per-share growth, the picture is similar: Kellanova grew EPS 40. 6% year-over-year, compared to -4. 9% for General Mills, Inc.. Over a 3-year CAGR, CPB leads at 6. 2% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — GIS or CAG or K or CPB?

General Mills, Inc.

(GIS) is the more profitable company, earning 11. 8% net margin versus 5. 9% for Campbell Soup Company — meaning it keeps 11. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: GIS leads at 17. 0% versus 11. 8% for CAG. At the gross margin level — before operating expenses — K leads at 36. 9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is GIS or CAG or K or CPB more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Conagra Brands, Inc. (CAG) is the more undervalued stock at a PEG of 1. 21x versus General Mills, Inc. 's 3. 64x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Conagra Brands, Inc. (CAG) trades at 8. 4x forward P/E versus 22. 1x for Kellanova — 13. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for GIS: 30. 4% to $46. 58.

08

Which pays a better dividend — GIS or CAG or K or CPB?

All stocks in this comparison pay dividends.

Conagra Brands, Inc. (CAG) offers the highest yield at 9. 8%, versus 2. 7% for Kellanova (K).

09

Is GIS or CAG or K or CPB better for a retirement portfolio?

For long-horizon retirement investors, General Mills, Inc.

(GIS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0. 04), 6. 7% yield). Both have compounded well over 10 years (GIS: -9. 2%, CAG: -27. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between GIS and CAG and K and CPB?

Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: GIS is a mid-cap deep-value stock; CAG is a small-cap deep-value stock; K is a mid-cap quality compounder stock; CPB is a small-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Beat Both

Find stocks that outperform GIS and CAG and K and CPB on the metrics below

Revenue Growth>
%
(GIS: -8.4% · CAG: -6.8%)
P/E Ratio<
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(GIS: 8.7x · CAG: 6.0x)

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