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GIS vs HRL vs CPB vs CAG vs SJM

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
GIS
General Mills, Inc.

Packaged Foods

Consumer DefensiveNYSE • US
Market Cap$19.05B
5Y Perf.-43.4%
HRL
Hormel Foods Corporation

Packaged Foods

Consumer DefensiveNYSE • US
Market Cap$11.41B
5Y Perf.-57.5%
CPB
Campbell Soup Company

Packaged Foods

Consumer DefensiveNASDAQ • US
Market Cap$6.34B
5Y Perf.-58.3%
CAG
Conagra Brands, Inc.

Packaged Foods

Consumer DefensiveNYSE • US
Market Cap$6.86B
5Y Perf.-58.8%
SJM
The J. M. Smucker Company

Packaged Foods

Consumer DefensiveNYSE • US
Market Cap$10.58B
5Y Perf.-12.7%

GIS vs HRL vs CPB vs CAG vs SJM — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
GIS logoGIS
HRL logoHRL
CPB logoCPB
CAG logoCAG
SJM logoSJM
IndustryPackaged FoodsPackaged FoodsPackaged FoodsPackaged FoodsPackaged Foods
Market Cap$19.05B$11.41B$6.34B$6.86B$10.58B
Revenue (TTM)$18.37B$12.14B$10.04B$11.18B$8.93B
Net Income (TTM)$2.21B$489M$550M$13M$-1.26B
Gross Margin33.0%15.5%29.3%24.6%33.6%
Operating Margin19.1%6.0%12.1%13.1%-8.0%
Forward P/E10.4x14.1x9.7x8.4x11.0x
Total Debt$15.30B$2.86B$7.21B$8.31B$7.76B
Cash & Equiv.$364M$671M$132M$68M$70M

GIS vs HRL vs CPB vs CAG vs SJMLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

GIS
HRL
CPB
CAG
SJM
StockMay 20May 26Return
General Mills, Inc. (GIS)10056.6-43.4%
Hormel Foods Corpor… (HRL)10042.5-57.5%
Campbell Soup Compa… (CPB)10041.7-58.3%
Conagra Brands, Inc. (CAG)10041.2-58.8%
The J. M. Smucker C… (SJM)10087.3-12.7%

Price return only. Dividends and distributions are not included.

Quick Verdict: GIS vs HRL vs CPB vs CAG vs SJM

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: SJM leads in 3 of 7 categories (5-stock set), making it the strongest pick for growth and revenue expansion and capital preservation and lower volatility. General Mills, Inc. is the stronger pick specifically for profitability and margin quality and operational efficiency and capital deployment. CAG also leads in specific categories worth noting. As sector peers, any of these can serve as alternatives in the same allocation.
GIS
General Mills, Inc.
The Quality Compounder

GIS is the #2 pick in this set and the best alternative if quality and efficiency is your priority.

  • 12.1% margin vs SJM's -14.1%
  • 6.8% ROA vs SJM's -7.7%, ROIC 10.6% vs -3.4%
Best for: quality and efficiency
HRL
Hormel Foods Corporation
The Income Angle

HRL lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer defensive exposure
CPB
Campbell Soup Company
The Growth Play

CPB is the clearest fit if your priority is growth exposure.

  • Rev growth 6.4%, EPS growth 6.3%, 3Y rev CAGR 6.2%
Best for: growth exposure
CAG
Conagra Brands, Inc.
The Income Pick

CAG ranks third and is worth considering specifically for income & stability and valuation efficiency.

  • Dividend streak 6 yrs, beta 0.06, yield 9.8%
  • PEG 1.21 vs GIS's 3.64
  • Beta 0.06, yield 9.8%, current ratio 0.71x
  • Lower P/E (8.4x vs 11.0x)
Best for: income & stability and valuation efficiency
SJM
The J. M. Smucker Company
The Long-Run Compounder

SJM carries the broadest edge in this set and is the clearest fit for long-term compounding and sleep-well-at-night.

  • 5.6% 10Y total return vs GIS's -9.2%
  • Lower volatility, beta 0.04, current ratio 0.81x
  • 6.7% revenue growth vs CAG's -4.8%
  • Beta 0.04 vs HRL's 0.15
Best for: long-term compounding and sleep-well-at-night
See the full category breakdown
CategoryWinnerWhy
GrowthSJM logoSJM6.7% revenue growth vs CAG's -4.8%
ValueCAG logoCAGLower P/E (8.4x vs 11.0x)
Quality / MarginsGIS logoGIS12.1% margin vs SJM's -14.1%
Stability / SafetySJM logoSJMBeta 0.04 vs HRL's 0.15
DividendsCAG logoCAG9.8% yield, 6-year raise streak, vs HRL's 5.5%
Momentum (1Y)SJM logoSJM-7.5% vs CPB's -35.4%
Efficiency (ROA)GIS logoGIS6.8% ROA vs SJM's -7.7%, ROIC 10.6% vs -3.4%

GIS vs HRL vs CPB vs CAG vs SJM — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

GISGeneral Mills, Inc.
FY 2025
Snacks
21.5%$4.2B
Cereal
15.8%$3.1B
Convenient meals
14.5%$2.8B
Pet Segment
13.3%$2.6B
Dough
12.2%$2.4B
Baking mixes and ingredients
10.0%$1.9B
Yogurt
7.1%$1.4B
Other (2)
5.7%$1.1B
HRLHormel Foods Corporation
FY 2025
Retail Segment
61.6%$7.5B
Foodservice Segment
32.6%$3.9B
International Segment
5.9%$709M
CPBCampbell Soup Company
FY 2025
Baked Snacks
43.2%$4.4B
Beverages
29.7%$3.0B
Soups
27.1%$2.8B
CAGConagra Brands, Inc.
FY 2025
Grocery And Snacks
42.2%$4.9B
Refrigerated And Frozen
40.1%$4.7B
Foodservice
9.4%$1.1B
International
8.2%$957M
SJMThe J. M. Smucker Company
FY 2025
U.S. Retail Coffee
32.2%$2.8B
U.S. Retail Consumer Foods
21.5%$1.9B
U.S. Retail Pet Foods
19.1%$1.7B
International and Away From Home
13.8%$1.2B
Sweet Baked Snacks
13.5%$1.2B

GIS vs HRL vs CPB vs CAG vs SJM — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLSJMLAGGINGCPB

Income & Cash Flow (Last 12 Months)

SJM leads this category, winning 3 of 6 comparable metrics.

GIS is the larger business by revenue, generating $18.4B annually — 2.1x SJM's $8.9B. GIS is the more profitable business, keeping 12.1% of every revenue dollar as net income compared to SJM's -14.1%. On growth, SJM holds the edge at +7.0% YoY revenue growth, suggesting stronger near-term business momentum.

MetricGIS logoGISGeneral Mills, In…HRL logoHRLHormel Foods Corp…CPB logoCPBCampbell Soup Com…CAG logoCAGConagra Brands, I…SJM logoSJMThe J. M. Smucker…
RevenueTrailing 12 months$18.4B$12.1B$10.0B$11.2B$8.9B
EBITDAEarnings before interest/tax$3.9B$932M$1.6B$1.9B-$595M
Net IncomeAfter-tax profit$2.2B$489M$550M$13M-$1.3B
Free Cash FlowCash after capex$1.7B$578M$919M$634M$971M
Gross MarginGross profit ÷ Revenue+33.0%+15.5%+29.3%+24.6%+33.6%
Operating MarginEBIT ÷ Revenue+19.1%+6.0%+12.1%+13.1%-8.0%
Net MarginNet income ÷ Revenue+12.1%+4.0%+5.5%+0.1%-14.1%
FCF MarginFCF ÷ Revenue+9.0%+4.8%+9.2%+5.7%+10.9%
Rev. Growth (YoY)Latest quarter vs prior year-8.4%+1.3%-4.5%-6.8%+7.0%
EPS Growth (YoY)Latest quarter vs prior year-50.0%+6.5%-17.2%-3.4%-9.3%
SJM leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

CAG leads this category, winning 5 of 7 comparable metrics.

At 6.0x trailing earnings, CAG trades at a 75% valuation discount to HRL's 23.8x P/E. Adjusting for growth (PEG ratio), CAG offers better value at 0.85x vs GIS's 3.04x — a lower PEG means you pay less per unit of expected earnings growth.

MetricGIS logoGISGeneral Mills, In…HRL logoHRLHormel Foods Corp…CPB logoCPBCampbell Soup Com…CAG logoCAGConagra Brands, I…SJM logoSJMThe J. M. Smucker…
Market CapShares × price$19.1B$11.4B$6.3B$6.9B$10.6B
Enterprise ValueMkt cap + debt − cash$34.0B$13.6B$13.4B$15.1B$18.3B
Trailing P/EPrice ÷ TTM EPS8.71x23.84x10.57x5.95x-8.59x
Forward P/EPrice ÷ next-FY EPS est.10.43x14.13x9.74x8.44x11.01x
PEG RatioP/E ÷ EPS growth rate3.04x0.85x
EV / EBITDAEnterprise value multiple8.84x13.84x7.51x8.61x
Price / SalesMarket cap ÷ Revenue0.98x0.94x0.62x0.59x1.21x
Price / BookPrice ÷ Book value/share2.16x1.44x1.63x0.77x1.74x
Price / FCFMarket cap ÷ FCF8.31x21.36x8.99x5.27x12.96x
CAG leads this category, winning 5 of 7 comparable metrics.

Profitability & Efficiency

Evenly matched — GIS and HRL each lead in 4 of 9 comparable metrics.

GIS delivers a 23.7% return on equity — every $100 of shareholder capital generates $24 in annual profit, vs $-24 for SJM. HRL carries lower financial leverage with a 0.36x debt-to-equity ratio, signaling a more conservative balance sheet compared to CPB's 1.85x. On the Piotroski fundamental quality scale (0–9), CPB scores 7/9 vs SJM's 5/9, reflecting strong financial health.

MetricGIS logoGISGeneral Mills, In…HRL logoHRLHormel Foods Corp…CPB logoCPBCampbell Soup Com…CAG logoCAGConagra Brands, I…SJM logoSJMThe J. M. Smucker…
ROE (TTM)Return on equity+23.7%+4.3%+14.0%+0.2%-24.0%
ROA (TTM)Return on assets+6.8%+3.7%+3.7%+0.1%-7.7%
ROICReturn on invested capital+10.6%+5.3%+9.1%+6.0%-3.4%
ROCEReturn on capital employed+13.3%+6.0%+11.4%+8.2%-4.3%
Piotroski ScoreFundamental quality 0–955765
Debt / EquityFinancial leverage1.66x0.36x1.85x0.93x1.28x
Net DebtTotal debt minus cash$14.9B$2.2B$7.1B$8.2B$7.7B
Cash & Equiv.Liquid assets$364M$671M$132M$68M$70M
Total DebtShort + long-term debt$15.3B$2.9B$7.2B$8.3B$7.8B
Interest CoverageEBIT ÷ Interest expense5.01x6.44x3.14x1.56x-1.88x
Evenly matched — GIS and HRL each lead in 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

SJM leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in SJM five years ago would be worth $8,802 today (with dividends reinvested), compared to $5,565 for CAG. Over the past 12 months, SJM leads with a -7.5% total return vs CPB's -35.4%. The 3-year compound annual growth rate (CAGR) favors SJM at -10.6% vs CPB's -22.0% — a key indicator of consistent wealth creation.

MetricGIS logoGISGeneral Mills, In…HRL logoHRLHormel Foods Corp…CPB logoCPBCampbell Soup Com…CAG logoCAGConagra Brands, I…SJM logoSJMThe J. M. Smucker…
YTD ReturnYear-to-date-19.2%-8.8%-20.5%-13.0%+4.0%
1-Year ReturnPast 12 months-29.9%-24.7%-35.4%-31.5%-7.5%
3-Year ReturnCumulative with dividends-52.3%-40.5%-52.6%-50.8%-28.5%
5-Year ReturnCumulative with dividends-25.3%-44.3%-41.9%-44.3%-12.0%
10-Year ReturnCumulative with dividends-9.2%-23.9%-44.9%-27.9%+5.6%
CAGR (3Y)Annualised 3-year return-21.8%-15.9%-22.0%-21.1%-10.6%
SJM leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

Evenly matched — GIS and SJM each lead in 1 of 2 comparable metrics.

GIS is the less volatile stock with a -0.04 beta — it tends to amplify market swings less than HRL's 0.15 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. SJM currently trades 83.3% from its 52-week high vs CPB's 58.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricGIS logoGISGeneral Mills, In…HRL logoHRLHormel Foods Corp…CPB logoCPBCampbell Soup Com…CAG logoCAGConagra Brands, I…SJM logoSJMThe J. M. Smucker…
Beta (5Y)Sensitivity to S&P 500-0.04x0.15x-0.02x0.06x0.04x
52-Week HighHighest price in past year$55.35$31.86$36.16$23.47$119.39
52-Week LowLowest price in past year$33.58$20.32$19.76$13.61$88.25
% of 52W HighCurrent price vs 52-week peak+64.5%+65.1%+58.8%+61.1%+83.3%
RSI (14)Momentum oscillator 0–10042.239.546.736.150.1
Avg Volume (50D)Average daily shares traded8.7M4.2M9.1M14.1M2.1M
Evenly matched — GIS and SJM each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — HRL and CAG each lead in 1 of 2 comparable metrics.

Analyst consensus: GIS as "Hold", HRL as "Hold", CPB as "Hold", CAG as "Hold", SJM as "Hold". Consensus price targets imply 31.4% upside for HRL (target: $27) vs 14.0% for SJM (target: $113). For income investors, CAG offers the higher dividend yield at 9.75% vs SJM's 4.30%.

MetricGIS logoGISGeneral Mills, In…HRL logoHRLHormel Foods Corp…CPB logoCPBCampbell Soup Com…CAG logoCAGConagra Brands, I…SJM logoSJMThe J. M. Smucker…
Analyst RatingConsensus buy/hold/sellHoldHoldHoldHoldHold
Price TargetConsensus 12-month target$46.58$27.25$25.83$17.55$113.38
# AnalystsCovering analysts3429292529
Dividend YieldAnnual dividend ÷ price+6.7%+5.5%+7.2%+9.8%+4.3%
Dividend StreakConsecutive years of raises5341615
Dividend / ShareAnnual DPS$2.40$1.15$1.53$1.40$4.28
Buyback YieldShare repurchases ÷ mkt cap+6.3%0.0%+1.0%+0.9%+0.0%
Evenly matched — HRL and CAG each lead in 1 of 2 comparable metrics.
Key Takeaway

SJM leads in 2 of 6 categories (Income & Cash Flow, Total Returns). CAG leads in 1 (Valuation Metrics). 3 tied.

Best OverallThe J. M. Smucker Company (SJM)Leads 2 of 6 categories
Loading custom metrics...

GIS vs HRL vs CPB vs CAG vs SJM: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is GIS or HRL or CPB or CAG or SJM a better buy right now?

For growth investors, The J.

M. Smucker Company (SJM) is the stronger pick with 6. 7% revenue growth year-over-year, versus -1. 9% for General Mills, Inc. (GIS). Conagra Brands, Inc. (CAG) offers the better valuation at 6. 0x trailing P/E (8. 4x forward), making it the more compelling value choice. Analysts rate General Mills, Inc. (GIS) a "Hold" — based on 34 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — GIS or HRL or CPB or CAG or SJM?

On trailing P/E, Conagra Brands, Inc.

(CAG) is the cheapest at 6. 0x versus Hormel Foods Corporation at 23. 8x. On forward P/E, Conagra Brands, Inc. is actually cheaper at 8. 4x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Conagra Brands, Inc. wins at 1. 21x versus General Mills, Inc. 's 3. 64x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — GIS or HRL or CPB or CAG or SJM?

Over the past 5 years, The J.

M. Smucker Company (SJM) delivered a total return of -12. 0%, compared to -44. 3% for Conagra Brands, Inc. (CAG). Over 10 years, the gap is even starker: SJM returned +5. 6% versus CPB's -44. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — GIS or HRL or CPB or CAG or SJM?

By beta (market sensitivity over 5 years), General Mills, Inc.

(GIS) is the lower-risk stock at -0. 04β versus Hormel Foods Corporation's 0. 15β — meaning HRL is approximately -532% more volatile than GIS relative to the S&P 500. On balance sheet safety, Hormel Foods Corporation (HRL) carries a lower debt/equity ratio of 36% versus 185% for Campbell Soup Company — giving it more financial flexibility in a downturn.

05

Which is growing faster — GIS or HRL or CPB or CAG or SJM?

By revenue growth (latest reported year), The J.

M. Smucker Company (SJM) is pulling ahead at 6. 7% versus -1. 9% for General Mills, Inc. (GIS). On earnings-per-share growth, the picture is similar: Campbell Soup Company grew EPS 6. 3% year-over-year, compared to -262. 3% for The J. M. Smucker Company. Over a 3-year CAGR, CPB leads at 6. 2% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — GIS or HRL or CPB or CAG or SJM?

General Mills, Inc.

(GIS) is the more profitable company, earning 11. 8% net margin versus -14. 1% for The J. M. Smucker Company — meaning it keeps 11. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: GIS leads at 17. 0% versus -7. 7% for SJM. At the gross margin level — before operating expenses — SJM leads at 38. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is GIS or HRL or CPB or CAG or SJM more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Conagra Brands, Inc. (CAG) is the more undervalued stock at a PEG of 1. 21x versus General Mills, Inc. 's 3. 64x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Conagra Brands, Inc. (CAG) trades at 8. 4x forward P/E versus 14. 1x for Hormel Foods Corporation — 5. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for HRL: 31. 4% to $27. 25.

08

Which pays a better dividend — GIS or HRL or CPB or CAG or SJM?

All stocks in this comparison pay dividends.

Conagra Brands, Inc. (CAG) offers the highest yield at 9. 8%, versus 4. 3% for The J. M. Smucker Company (SJM).

09

Is GIS or HRL or CPB or CAG or SJM better for a retirement portfolio?

For long-horizon retirement investors, General Mills, Inc.

(GIS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0. 04), 6. 7% yield). Both have compounded well over 10 years (GIS: -9. 2%, HRL: -23. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between GIS and HRL and CPB and CAG and SJM?

Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: GIS is a mid-cap deep-value stock; HRL is a mid-cap income-oriented stock; CPB is a small-cap deep-value stock; CAG is a small-cap deep-value stock; SJM is a mid-cap income-oriented stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Beat Both

Find stocks that outperform GIS and HRL and CPB and CAG and SJM on the metrics below

Revenue Growth>
%
(GIS: -8.4% · HRL: 1.3%)
Net Margin>
%
(GIS: 12.1% · HRL: 4.0%)
P/E Ratio<
x
(GIS: 8.7x · HRL: 23.8x)

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