GRWG
GrowGeneration Corp.
Specialty Retail
Market Cap$82M
5Y Perf.-79.3%
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Stock Comparison
GRWG vs IIPR
Revenue, margins, valuation, and 5-year total return — side by side.
IIPR
Innovative Industrial Properties, Inc.
REIT - Industrial
Market Cap$1.65B
5Y Perf.-29.4%
GRWG vs IIPR — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | GRWG | IIPR |
|---|---|---|
| Industry | Specialty Retail | REIT - Industrial |
| Market Cap | $82M | $1.65B |
| Revenue (TTM) | $162M | $263M |
| Net Income (TTM) | $-24M | $120M |
| Gross Margin | 26.8% | 60.3% |
| Operating Margin | -15.7% | 46.7% |
| Forward P/E | — | 13.4x |
| Total Debt | $29M | $394M |
| Cash & Equiv. | $30M | $48M |
GRWG vs IIPR — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
GRWG
IIPR
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| GrowGeneration Corp. (GRWG) | 100 | 20.7 | -79.3% |
| Innovative Industri… (IIPR) | 100 | 70.6 | -29.4% |
Price return only. Dividends and distributions are not included.
Quick Verdict: GRWG vs IIPR
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Bottom line: IIPR leads in 6 of 6 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
GRWG
GrowGeneration Corp.
The Specific-Use Pick
In this particular matchup, GRWG is outpaced on most metrics by others in the set.
Best for: consumer cyclical exposure
IIPR
Innovative Industrial Properties, Inc.
The Real Estate Income Play
IIPR carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.
- Dividend streak 9 yrs, beta 0.92, yield 13.2%
- Rev growth -13.8%, EPS growth -28.8%, 3Y rev CAGR -1.3%
- 442.0% 10Y total return vs GRWG's -76.6%
Best for: income & stability and growth exposure
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | IIPR | -13.8% FFO/revenue growth vs GRWG's -14.4% |
| Quality / Margins | IIPR | 45.6% margin vs GRWG's -14.9% |
| Stability / Safety | IIPR | Beta 0.92 vs GRWG's 1.27, lower leverage |
| Dividends | IIPR | 13.2% yield; 9-year raise streak; the other pay no meaningful dividend |
| Momentum (1Y) | IIPR | +23.2% vs GRWG's +22.3% |
| Efficiency (ROA) | IIPR | 5.1% ROA vs GRWG's -15.2%, ROIC 4.3% vs -16.9% |
GRWG vs IIPR — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
FY 2024
Segment breakdown not available.
GRWG vs IIPR — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
BEST OVERALLIIPRLAGGINGGRWG
GRWGGrowGeneration Corp.
1leads
IIPRInnovative Industrial…
4leads
6 Total Categories
CATEGORYLEADERvs GRWGMETRICS WON
Income & Cash FlowRevenue, margins, and cash flow strength
IIPR4/6
Valuation MetricsMultiples, price ratios, and targets
GRWG3/3
Profitability & EfficiencyROE, ROIC, leverage, and quality scores
IIPR5/8
Total Returns1Y, 3Y, 5Y total returns with dividends
IIPR6/6
Risk & VolatilityBeta, volatility, and downside exposure
IIPR2/2
Analyst OutlookRatings, price targets, and dividends
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Income & Cash Flow (Last 12 Months)
IIPR leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
IIPR is the larger business by revenue, generating $263M annually — 1.6x GRWG's $162M. IIPR is the more profitable business, keeping 45.6% of every revenue dollar as net income compared to GRWG's -14.9%. On growth, GRWG holds the edge at +1.0% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | GRWGGrowGeneration Co… | IIPRInnovative Indust… |
|---|---|---|
| RevenueTrailing 12 months | $162M | $263M |
| EBITDAEarnings before interest/tax | -$14M | $197M |
| Net IncomeAfter-tax profit | -$24M | $120M |
| Free Cash FlowCash after capex | -$10M | $144M |
| Gross MarginGross profit ÷ Revenue | +26.8% | +60.3% |
| Operating MarginEBIT ÷ Revenue | -15.7% | +46.7% |
| Net MarginNet income ÷ Revenue | -14.9% | +45.6% |
| FCF MarginFCF ÷ Revenue | -6.2% | +54.7% |
| Rev. Growth (YoY)Latest quarter vs prior year | +1.0% | -3.8% |
| EPS Growth (YoY)Latest quarter vs prior year | +69.2% | -1.0% |
IIPR leads this category, winning 4 of 6 comparable metrics.
Valuation Metrics
GRWG leads this category, winning 3 of 3 comparable metrics.
Valuation Metrics
| Metric | GRWGGrowGeneration Co… | IIPRInnovative Indust… |
|---|---|---|
| Market CapShares × price | $82M | $1.6B |
| Enterprise ValueMkt cap + debt − cash | $81M | $2.0B |
| Trailing P/EPrice ÷ TTM EPS | -3.42x | 14.68x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 13.42x |
| PEG RatioP/E ÷ EPS growth rate | — | 3.92x |
| EV / EBITDAEnterprise value multiple | — | 10.06x |
| Price / SalesMarket cap ÷ Revenue | 0.51x | 6.20x |
| Price / BookPrice ÷ Book value/share | 0.84x | 0.89x |
| Price / FCFMarket cap ÷ FCF | — | 9.43x |
GRWG leads this category, winning 3 of 3 comparable metrics.
Profitability & Efficiency
IIPR leads this category, winning 5 of 8 comparable metrics.
Profitability & Efficiency
IIPR delivers a 6.4% return on equity — every $100 of shareholder capital generates $6 in annual profit, vs $-23 for GRWG. IIPR carries lower financial leverage with a 0.21x debt-to-equity ratio, signaling a more conservative balance sheet compared to GRWG's 0.30x. On the Piotroski fundamental quality scale (0–9), GRWG scores 6/9 vs IIPR's 4/9, reflecting solid financial health.
| Metric | GRWGGrowGeneration Co… | IIPRInnovative Indust… |
|---|---|---|
| ROE (TTM)Return on equity | -22.9% | +6.4% |
| ROA (TTM)Return on assets | -15.2% | +5.1% |
| ROICReturn on invested capital | -16.9% | +4.3% |
| ROCEReturn on capital employed | -18.8% | +5.8% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 4 |
| Debt / EquityFinancial leverage | 0.30x | 0.21x |
| Net DebtTotal debt minus cash | -$929,000 | $346M |
| Cash & Equiv.Liquid assets | $30M | $48M |
| Total DebtShort + long-term debt | $29M | $394M |
| Interest CoverageEBIT ÷ Interest expense | — | 6.67x |
IIPR leads this category, winning 5 of 8 comparable metrics.
Total Returns (Dividends Reinvested)
IIPR leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in IIPR five years ago would be worth $5,182 today (with dividends reinvested), compared to $337 for GRWG. Over the past 12 months, IIPR leads with a +23.2% total return vs GRWG's +22.3%. The 3-year compound annual growth rate (CAGR) favors IIPR at 5.0% vs GRWG's -28.4% — a key indicator of consistent wealth creation.
| Metric | GRWGGrowGeneration Co… | IIPRInnovative Indust… |
|---|---|---|
| YTD ReturnYear-to-date | -11.0% | +20.5% |
| 1-Year ReturnPast 12 months | +22.3% | +23.2% |
| 3-Year ReturnCumulative with dividends | -63.4% | +15.7% |
| 5-Year ReturnCumulative with dividends | -96.6% | -48.2% |
| 10-Year ReturnCumulative with dividends | -76.6% | +442.0% |
| CAGR (3Y)Annualised 3-year return | -28.4% | +5.0% |
IIPR leads this category, winning 6 of 6 comparable metrics.
Risk & Volatility
IIPR leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
IIPR is the less volatile stock with a 0.92 beta — it tends to amplify market swings less than GRWG's 1.27 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. IIPR currently trades 94.0% from its 52-week high vs GRWG's 57.1% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | GRWGGrowGeneration Co… | IIPRInnovative Indust… |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.27x | 0.92x |
| 52-Week HighHighest price in past year | $2.40 | $61.40 |
| 52-Week LowLowest price in past year | $0.87 | $44.58 |
| % of 52W HighCurrent price vs 52-week peak | +57.1% | +94.0% |
| RSI (14)Momentum oscillator 0–100 | 58.9 | 67.2 |
| Avg Volume (50D)Average daily shares traded | 470K | 309K |
IIPR leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
IIPR is the only dividend payer here at 13.21% yield — a key consideration for income-focused portfolios.
| Metric | GRWGGrowGeneration Co… | IIPRInnovative Indust… |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Hold |
| Price TargetConsensus 12-month target | — | $44.00 |
| # AnalystsCovering analysts | — | 11 |
| Dividend YieldAnnual dividend ÷ price | — | +13.2% |
| Dividend StreakConsecutive years of raises | — | 9 |
| Dividend / ShareAnnual DPS | — | $7.62 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +1.2% |
Insufficient data to determine a leader in this category.
Key Takeaway
IIPR leads in 4 of 6 categories (Income & Cash Flow, Profitability & Efficiency). GRWG leads in 1 (Valuation Metrics).
Best OverallInnovative Industrial Prope… (IIPR)Leads 4 of 6 categories
Loading custom metrics...
GRWG vs IIPR: Frequently Asked Questions
8 questions · data-driven answers · updated daily
01Is GRWG or IIPR a better buy right now?
For growth investors, Innovative Industrial Properties, Inc.
(IIPR) is the stronger pick with -13. 8% revenue growth year-over-year, versus -14. 4% for GrowGeneration Corp. (GRWG). Innovative Industrial Properties, Inc. (IIPR) offers the better valuation at 14. 7x trailing P/E (13. 4x forward), making it the more compelling value choice. Analysts rate Innovative Industrial Properties, Inc. (IIPR) a "Hold" — based on 11 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — GRWG or IIPR?
Over the past 5 years, Innovative Industrial Properties, Inc.
(IIPR) delivered a total return of -48. 2%, compared to -96. 6% for GrowGeneration Corp. (GRWG). Over 10 years, the gap is even starker: IIPR returned +442. 0% versus GRWG's -76. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — GRWG or IIPR?
By beta (market sensitivity over 5 years), Innovative Industrial Properties, Inc.
(IIPR) is the lower-risk stock at 0. 92β versus GrowGeneration Corp. 's 1. 27β — meaning GRWG is approximately 39% more volatile than IIPR relative to the S&P 500. On balance sheet safety, Innovative Industrial Properties, Inc. (IIPR) carries a lower debt/equity ratio of 21% versus 30% for GrowGeneration Corp. — giving it more financial flexibility in a downturn.
04Which is growing faster — GRWG or IIPR?
By revenue growth (latest reported year), Innovative Industrial Properties, Inc.
(IIPR) is pulling ahead at -13. 8% versus -14. 4% for GrowGeneration Corp. (GRWG). On earnings-per-share growth, the picture is similar: GrowGeneration Corp. grew EPS 51. 2% year-over-year, compared to -28. 8% for Innovative Industrial Properties, Inc.. Over a 3-year CAGR, IIPR leads at -1. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
05Which has better profit margins — GRWG or IIPR?
Innovative Industrial Properties, Inc.
(IIPR) is the more profitable company, earning 43. 0% net margin versus -14. 9% for GrowGeneration Corp. — meaning it keeps 43. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: IIPR leads at 46. 7% versus -15. 7% for GRWG. At the gross margin level — before operating expenses — IIPR leads at 88. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Which pays a better dividend — GRWG or IIPR?
In this comparison, IIPR (13.
2% yield) pays a dividend. GRWG does not pay a meaningful dividend and should not be held primarily for income.
07Is GRWG or IIPR better for a retirement portfolio?
For long-horizon retirement investors, Innovative Industrial Properties, Inc.
(IIPR) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 92), 13. 2% yield, +442. 0% 10Y return). Both have compounded well over 10 years (IIPR: +442. 0%, GRWG: -76. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
08What are the main differences between GRWG and IIPR?
These companies operate in different sectors (GRWG (Consumer Cyclical) and IIPR (Real Estate)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: GRWG is a small-cap quality compounder stock; IIPR is a small-cap deep-value stock. IIPR pays a dividend while GRWG does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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