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Stock Comparison

HAO vs BIDU vs MGNI vs IQ vs GOOGL

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
HAO
Haoxi Health Technology Limited

Advertising Agencies

Communication ServicesNASDAQ • CN
Market Cap$23M
5Y Perf.-99.6%
BIDU
Baidu, Inc.

Internet Content & Information

Communication ServicesNASDAQ • CN
Market Cap$48.92B
5Y Perf.+32.8%
MGNI
Magnite, Inc.

Advertising Agencies

Communication ServicesNASDAQ • US
Market Cap$2.01B
5Y Perf.+58.2%
IQ
iQIYI, Inc.

Entertainment

Communication ServicesNASDAQ • CN
Market Cap$1.18B
5Y Perf.-63.9%
GOOGL
Alphabet Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$4.81T
5Y Perf.+184.1%

HAO vs BIDU vs MGNI vs IQ vs GOOGL — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
HAO logoHAO
BIDU logoBIDU
MGNI logoMGNI
IQ logoIQ
GOOGL logoGOOGL
IndustryAdvertising AgenciesInternet Content & InformationAdvertising AgenciesEntertainmentInternet Content & Information
Market Cap$23M$48.92B$2.01B$1.18B$4.81T
Revenue (TTM)$92M$130.46B$723M$27.11B$422.57B
Net Income (TTM)$2M$9.00B$159M$-390M$160.21B
Gross Margin5.0%44.7%63.4%21.9%60.4%
Operating Margin3.2%-2.6%14.8%1.7%32.7%
Forward P/E0.7x2.6x13.4x4.8x29.6x
Total Debt$1M$79.32B$279M$14.19B$59.29B
Cash & Equiv.$7M$24.83B$553M$3.53B$30.71B

HAO vs BIDU vs MGNI vs IQ vs GOOGLLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

HAO
BIDU
MGNI
IQ
GOOGL
StockJan 24May 26Return
Haoxi Health Techno… (HAO)1000.4-99.6%
Baidu, Inc. (BIDU)100132.8+32.8%
Magnite, Inc. (MGNI)100158.2+58.2%
iQIYI, Inc. (IQ)10036.1-63.9%
Alphabet Inc. (GOOGL)100284.1+184.1%

Price return only. Dividends and distributions are not included.

Quick Verdict: HAO vs BIDU vs MGNI vs IQ vs GOOGL

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: GOOGL leads in 4 of 7 categories (5-stock set), making it the strongest pick for profitability and margin quality and dividend income and shareholder returns. Haoxi Health Technology Limited is the stronger pick specifically for growth and revenue expansion and valuation and capital efficiency. As sector peers, any of these can serve as alternatives in the same allocation.
HAO
Haoxi Health Technology Limited
The Growth Play

HAO is the #2 pick in this set and the best alternative if growth exposure and sleep-well-at-night is your priority.

  • Rev growth 71.9%, EPS growth 11.0%, 3Y rev CAGR 55.7%
  • Lower volatility, beta 0.65, Low D/E 10.7%, current ratio 3.98x
  • Beta 0.65, current ratio 3.98x
  • 71.9% revenue growth vs IQ's -8.3%
Best for: growth exposure and sleep-well-at-night
BIDU
Baidu, Inc.
The Income Pick

BIDU ranks third and is worth considering specifically for income & stability and valuation efficiency.

  • Dividend streak 3 yrs, beta 1.41
  • PEG 0.04 vs GOOGL's 0.99
Best for: income & stability and valuation efficiency
MGNI
Magnite, Inc.
The Value Angle

MGNI lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: communication services exposure
IQ
iQIYI, Inc.
The Value Angle

Among these 5 stocks, IQ doesn't own a clear edge in any measured category.

Best for: communication services exposure
GOOGL
Alphabet Inc.
The Long-Run Compounder

GOOGL carries the broadest edge in this set and is the clearest fit for long-term compounding.

  • 10.0% 10Y total return vs MGNI's -4.7%
  • 37.9% margin vs IQ's -1.4%
  • 0.2% yield; 2-year raise streak; the other 4 pay no meaningful dividend
  • +163.5% vs HAO's -57.3%
Best for: long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthHAO logoHAO71.9% revenue growth vs IQ's -8.3%
ValueHAO logoHAOLower P/E (0.7x vs 29.6x)
Quality / MarginsGOOGL logoGOOGL37.9% margin vs IQ's -1.4%
Stability / SafetyHAO logoHAOBeta 0.65 vs MGNI's 1.63, lower leverage
DividendsGOOGL logoGOOGL0.2% yield; 2-year raise streak; the other 4 pay no meaningful dividend
Momentum (1Y)GOOGL logoGOOGL+163.5% vs HAO's -57.3%
Efficiency (ROA)GOOGL logoGOOGL27.4% ROA vs IQ's -0.9%, ROIC 25.1% vs 5.8%

HAO vs BIDU vs MGNI vs IQ vs GOOGL — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

HAOHaoxi Health Technology Limited

Segment breakdown not available.

BIDUBaidu, Inc.
FY 2023
Online Marketing Services
60.3%$81.2B
Product and Service, Other
39.7%$53.4B
MGNIMagnite, Inc.

Segment breakdown not available.

IQiQIYI, Inc.
FY 2024
Membership
60.8%$17.8B
Advertising
19.6%$5.7B
Service, Other
9.9%$2.9B
Content Distribution
9.7%$2.8B
GOOGLAlphabet Inc.
FY 2025
Google Search & Other
55.7%$224.5B
Google Cloud
14.6%$58.7B
Google Inc.
11.9%$48.0B
YouTube Advertising Revenue
10.0%$40.4B
Google Network
7.4%$29.8B
Other Bets
0.4%$1.5B
Other Segments
-0.0%$-127,000,000

HAO vs BIDU vs MGNI vs IQ vs GOOGL — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLGOOGLLAGGINGMGNI

Income & Cash Flow (Last 12 Months)

GOOGL leads this category, winning 4 of 6 comparable metrics.

GOOGL is the larger business by revenue, generating $422.6B annually — 4616.1x HAO's $92M. GOOGL is the more profitable business, keeping 37.9% of every revenue dollar as net income compared to IQ's -1.4%. On growth, GOOGL holds the edge at +21.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricHAO logoHAOHaoxi Health Tech…BIDU logoBIDUBaidu, Inc.MGNI logoMGNIMagnite, Inc.IQ logoIQiQIYI, Inc.GOOGL logoGOOGLAlphabet Inc.
RevenueTrailing 12 months$92M$130.5B$723M$27.1B$422.6B
EBITDAEarnings before interest/tax$3M$4.9B$145M$6.3B$161.3B
Net IncomeAfter-tax profit$2M$9.0B$159M-$390M$160.2B
Free Cash FlowCash after capex-$4M-$15.7B$44M$466M$73.3B
Gross MarginGross profit ÷ Revenue+5.0%+44.7%+63.4%+21.9%+60.4%
Operating MarginEBIT ÷ Revenue+3.2%-2.6%+14.8%+1.7%+32.7%
Net MarginNet income ÷ Revenue+1.7%+6.9%+22.0%-1.4%+37.9%
FCF MarginFCF ÷ Revenue-4.6%-12.0%+6.1%+1.7%+17.3%
Rev. Growth (YoY)Latest quarter vs prior year+1.9%-7.1%+5.5%-7.8%+21.8%
EPS Growth (YoY)Latest quarter vs prior year-120.3%-2.6%+142.9%-2.1%+81.9%
GOOGL leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

IQ leads this category, winning 3 of 7 comparable metrics.

At 0.7x trailing earnings, HAO trades at a 98% valuation discount to GOOGL's 36.8x P/E. Adjusting for growth (PEG ratio), BIDU offers better value at 0.24x vs GOOGL's 1.23x — a lower PEG means you pay less per unit of expected earnings growth.

MetricHAO logoHAOHaoxi Health Tech…BIDU logoBIDUBaidu, Inc.MGNI logoMGNIMagnite, Inc.IQ logoIQiQIYI, Inc.GOOGL logoGOOGLAlphabet Inc.
Market CapShares × price$23M$48.9B$2.0B$1.2B$4.81T
Enterprise ValueMkt cap + debt − cash$17M$56.9B$1.7B$2.7B$4.84T
Trailing P/EPrice ÷ TTM EPS0.67x14.44x14.74x10.69x36.82x
Forward P/EPrice ÷ next-FY EPS est.2.58x13.45x4.83x29.61x
PEG RatioP/E ÷ EPS growth rate0.24x1.23x
EV / EBITDAEnterprise value multiple10.05x10.79x11.43x10.27x32.22x
Price / SalesMarket cap ÷ Revenue0.47x2.50x2.81x0.27x11.95x
Price / BookPrice ÷ Book value/share0.77x1.17x2.33x0.60x11.72x
Price / FCFMarket cap ÷ FCF25.41x12.11x4.13x65.72x
IQ leads this category, winning 3 of 7 comparable metrics.

Profitability & Efficiency

GOOGL leads this category, winning 5 of 9 comparable metrics.

GOOGL delivers a 39.0% return on equity — every $100 of shareholder capital generates $39 in annual profit, vs $-3 for IQ. HAO carries lower financial leverage with a 0.11x debt-to-equity ratio, signaling a more conservative balance sheet compared to IQ's 1.06x. On the Piotroski fundamental quality scale (0–9), GOOGL scores 7/9 vs HAO's 3/9, reflecting strong financial health.

MetricHAO logoHAOHaoxi Health Tech…BIDU logoBIDUBaidu, Inc.MGNI logoMGNIMagnite, Inc.IQ logoIQiQIYI, Inc.GOOGL logoGOOGLAlphabet Inc.
ROE (TTM)Return on equity+8.4%+3.1%+18.6%-2.9%+39.0%
ROA (TTM)Return on assets+7.2%+2.0%+5.3%-0.9%+27.4%
ROICReturn on invested capital+36.6%+4.8%+9.5%+5.8%+25.1%
ROCEReturn on capital employed+25.4%+6.3%+7.3%+7.8%+30.3%
Piotroski ScoreFundamental quality 0–935657
Debt / EquityFinancial leverage0.11x0.28x0.30x1.06x0.14x
Net DebtTotal debt minus cash-$5M$54.5B-$275M$10.7B$28.6B
Cash & Equiv.Liquid assets$7M$24.8B$553M$3.5B$30.7B
Total DebtShort + long-term debt$1M$79.3B$279M$14.2B$59.3B
Interest CoverageEBIT ÷ Interest expense60.28x9.71x4.03x0.77x392.15x
GOOGL leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

GOOGL leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in GOOGL five years ago would be worth $33,982 today (with dividends reinvested), compared to $54 for HAO. Over the past 12 months, GOOGL leads with a +163.5% total return vs HAO's -57.3%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 54.8% vs HAO's -82.5% — a key indicator of consistent wealth creation.

MetricHAO logoHAOHaoxi Health Tech…BIDU logoBIDUBaidu, Inc.MGNI logoMGNIMagnite, Inc.IQ logoIQiQIYI, Inc.GOOGL logoGOOGLAlphabet Inc.
YTD ReturnYear-to-date-31.9%-6.9%-12.8%-40.4%+26.4%
1-Year ReturnPast 12 months-57.3%+61.3%+12.6%-36.0%+163.5%
3-Year ReturnCumulative with dividends-99.5%+14.2%+58.7%-79.6%+270.8%
5-Year ReturnCumulative with dividends-99.5%-27.0%-60.9%-91.2%+239.8%
10-Year ReturnCumulative with dividends-96.7%-17.5%-4.7%-92.2%+996.1%
CAGR (3Y)Annualised 3-year return-82.5%+4.5%+16.7%-41.1%+54.8%
GOOGL leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

Evenly matched — HAO and GOOGL each lead in 1 of 2 comparable metrics.

HAO is the less volatile stock with a 0.65 beta — it tends to amplify market swings less than MGNI's 1.63 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 99.5% from its 52-week high vs HAO's 30.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricHAO logoHAOHaoxi Health Tech…BIDU logoBIDUBaidu, Inc.MGNI logoMGNIMagnite, Inc.IQ logoIQiQIYI, Inc.GOOGL logoGOOGLAlphabet Inc.
Beta (5Y)Sensitivity to S&P 5000.65x1.41x1.63x1.43x1.26x
52-Week HighHighest price in past year$2.31$165.30$26.65$2.84$400.10
52-Week LowLowest price in past year$0.45$81.17$10.82$1.07$147.84
% of 52W HighCurrent price vs 52-week peak+30.6%+84.6%+52.5%+42.6%+99.5%
RSI (14)Momentum oscillator 0–10024.669.155.445.683.4
Avg Volume (50D)Average daily shares traded26K2.0M2.1M11.1M28.3M
Evenly matched — HAO and GOOGL each lead in 1 of 2 comparable metrics.

Analyst Outlook

BIDU leads this category, winning 1 of 1 comparable metric.

Analyst consensus: BIDU as "Buy", MGNI as "Buy", IQ as "Buy", GOOGL as "Buy". Consensus price targets imply 78.5% upside for IQ (target: $2) vs 2.1% for GOOGL (target: $406). GOOGL is the only dividend payer here at 0.21% yield — a key consideration for income-focused portfolios.

MetricHAO logoHAOHaoxi Health Tech…BIDU logoBIDUBaidu, Inc.MGNI logoMGNIMagnite, Inc.IQ logoIQiQIYI, Inc.GOOGL logoGOOGLAlphabet Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuy
Price TargetConsensus 12-month target$154.70$18.00$2.16$406.28
# AnalystsCovering analysts53312282
Dividend YieldAnnual dividend ÷ price+0.2%
Dividend StreakConsecutive years of raises312
Dividend / ShareAnnual DPS$0.82
Buyback YieldShare repurchases ÷ mkt cap0.0%+1.9%+2.3%0.0%+0.9%
BIDU leads this category, winning 1 of 1 comparable metric.
Key Takeaway

GOOGL leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). IQ leads in 1 (Valuation Metrics). 1 tied.

Best OverallAlphabet Inc. (GOOGL)Leads 3 of 6 categories
Loading custom metrics...

HAO vs BIDU vs MGNI vs IQ vs GOOGL: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is HAO or BIDU or MGNI or IQ or GOOGL a better buy right now?

For growth investors, Haoxi Health Technology Limited (HAO) is the stronger pick with 71.

9% revenue growth year-over-year, versus -8. 3% for iQIYI, Inc. (IQ). Haoxi Health Technology Limited (HAO) offers the better valuation at 0. 7x trailing P/E, making it the more compelling value choice. Analysts rate Baidu, Inc. (BIDU) a "Buy" — based on 53 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — HAO or BIDU or MGNI or IQ or GOOGL?

On trailing P/E, Haoxi Health Technology Limited (HAO) is the cheapest at 0.

7x versus Alphabet Inc. at 36. 8x. On forward P/E, Baidu, Inc. is actually cheaper at 2. 6x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Baidu, Inc. wins at 0. 04x versus Alphabet Inc. 's 0. 99x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — HAO or BIDU or MGNI or IQ or GOOGL?

Over the past 5 years, Alphabet Inc.

(GOOGL) delivered a total return of +239. 8%, compared to -99. 5% for Haoxi Health Technology Limited (HAO). Over 10 years, the gap is even starker: GOOGL returned +996. 1% versus HAO's -96. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — HAO or BIDU or MGNI or IQ or GOOGL?

By beta (market sensitivity over 5 years), Haoxi Health Technology Limited (HAO) is the lower-risk stock at 0.

65β versus Magnite, Inc. 's 1. 63β — meaning MGNI is approximately 152% more volatile than HAO relative to the S&P 500. On balance sheet safety, Haoxi Health Technology Limited (HAO) carries a lower debt/equity ratio of 11% versus 106% for iQIYI, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — HAO or BIDU or MGNI or IQ or GOOGL?

By revenue growth (latest reported year), Haoxi Health Technology Limited (HAO) is pulling ahead at 71.

9% versus -8. 3% for iQIYI, Inc. (IQ). On earnings-per-share growth, the picture is similar: Haoxi Health Technology Limited grew EPS 1105% year-over-year, compared to -60. 7% for iQIYI, Inc.. Over a 3-year CAGR, HAO leads at 55. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — HAO or BIDU or MGNI or IQ or GOOGL?

Alphabet Inc.

(GOOGL) is the more profitable company, earning 32. 8% net margin versus 2. 6% for iQIYI, Inc. — meaning it keeps 32. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: GOOGL leads at 32. 1% versus 3. 5% for HAO. At the gross margin level — before operating expenses — MGNI leads at 62. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is HAO or BIDU or MGNI or IQ or GOOGL more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Baidu, Inc. (BIDU) is the more undervalued stock at a PEG of 0. 04x versus Alphabet Inc. 's 0. 99x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Baidu, Inc. (BIDU) trades at 2. 6x forward P/E versus 29. 6x for Alphabet Inc. — 27. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for IQ: 78. 5% to $2. 16.

08

Which pays a better dividend — HAO or BIDU or MGNI or IQ or GOOGL?

In this comparison, GOOGL (0.

2% yield) pays a dividend. HAO, BIDU, MGNI, IQ do not pay a meaningful dividend and should not be held primarily for income.

09

Is HAO or BIDU or MGNI or IQ or GOOGL better for a retirement portfolio?

For long-horizon retirement investors, Alphabet Inc.

(GOOGL) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 26), +996. 1% 10Y return). Magnite, Inc. (MGNI) carries a higher beta of 1. 63 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (GOOGL: +996. 1%, MGNI: -4. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between HAO and BIDU and MGNI and IQ and GOOGL?

Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: HAO is a small-cap high-growth stock; BIDU is a mid-cap deep-value stock; MGNI is a small-cap deep-value stock; IQ is a small-cap deep-value stock; GOOGL is a mega-cap high-growth stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Beat Both

Find stocks that outperform HAO and BIDU and MGNI and IQ and GOOGL on the metrics below

Revenue Growth>
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(HAO: 1.9% · BIDU: -7.1%)
P/E Ratio<
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(HAO: 0.7x · BIDU: 14.4x)

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