HDL
SUPER HI INTERNATIONAL HOLDING Ltd. American Depositary Shares
Restaurants
Market Cap$7.68B
5Y Perf.-34.4%
Compare Stocks
2 / 10Try these comparisons:
Stock Comparison
HDL vs MCD
Revenue, margins, valuation, and 5-year total return — side by side.
MCD
McDonald's Corporation
Restaurants
Market Cap$202.32B
5Y Perf.+9.7%
HDL vs MCD — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | HDL | MCD |
|---|---|---|
| Industry | Restaurants | Restaurants |
| Market Cap | $7.68B | $202.32B |
| Revenue (TTM) | $805M | $26.26B |
| Net Income (TTM) | $55M | $8.41B |
| Gross Margin | 29.0% | 57.4% |
| Operating Margin | 24.0% | 46.1% |
| Forward P/E | 19.8x | 21.5x |
| Total Debt | $213M | $51.95B |
| Cash & Equiv. | $255M | $1.08B |
HDL vs MCD — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
HDL
MCD
| Stock | May 24 | May 26 | Return |
|---|---|---|---|
| SUPER HI INTERNATIO… (HDL) | 100 | 65.6 | -34.4% |
| McDonald's Corporat… (MCD) | 100 | 109.7 | +9.7% |
Price return only. Dividends and distributions are not included.
Quick Verdict: HDL vs MCD
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Bottom line: MCD leads in 5 of 7 categories, making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. SUPER HI INTERNATIONAL HOLDING Ltd. American Depositary Shares is the stronger pick specifically for growth and revenue expansion and valuation and capital efficiency. As sector peers, any of these can serve as alternatives in the same allocation.
HDL
SUPER HI INTERNATIONAL HOLDING Ltd. American Depositary Shares
The Growth Play
HDL is the clearest fit if your priority is growth exposure.
- Rev growth 13.4%, EPS growth -17.8%, 3Y rev CAGR 35.6%
- 13.4% revenue growth vs MCD's 1.7%
- Lower P/E (19.8x vs 21.5x)
Best for: growth exposure
MCD
McDonald's Corporation
The Income Pick
MCD carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.
- Dividend streak 26 yrs, beta 0.11, yield 2.4%
- 158.5% 10Y total return vs HDL's -40.2%
- Lower volatility, beta 0.11, current ratio 1.19x
Best for: income & stability and long-term compounding
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | HDL | 13.4% revenue growth vs MCD's 1.7% |
| Value | HDL | Lower P/E (19.8x vs 21.5x) |
| Quality / Margins | MCD | 32.0% margin vs HDL's 6.8% |
| Stability / Safety | MCD | Beta 0.11 vs HDL's 0.25 |
| Dividends | MCD | 2.4% yield; 26-year raise streak; the other pay no meaningful dividend |
| Momentum (1Y) | MCD | -8.0% vs HDL's -35.0% |
| Efficiency (ROA) | MCD | 13.9% ROA vs HDL's 7.8%, ROIC 19.3% vs 45.9% |
HDL vs MCD — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
FY 2024
HDL vs MCD — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
BEST OVERALLMCDLAGGINGHDL
HDLSUPER HI INTERNATIONA…
1leads
MCDMcDonald's Corporation
4leads
6 Total Categories
CATEGORYLEADERvs HDLMETRICS WON
Income & Cash FlowRevenue, margins, and cash flow strength
MCD4/5
Valuation MetricsMultiples, price ratios, and targets
MCD4/5
Profitability & EfficiencyROE, ROIC, leverage, and quality scores
HDL4/7
Total Returns1Y, 3Y, 5Y total returns with dividends
MCD6/6
Risk & VolatilityBeta, volatility, and downside exposure
MCD2/2
Analyst OutlookRatings, price targets, and dividends
—
—
Income & Cash Flow (Last 12 Months)
MCD leads this category, winning 4 of 5 comparable metrics.
Income & Cash Flow (Last 12 Months)
MCD is the larger business by revenue, generating $26.3B annually — 32.6x HDL's $805M. MCD is the more profitable business, keeping 32.0% of every revenue dollar as net income compared to HDL's 6.8%. On growth, HDL holds the edge at +9.1% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | HDLSUPER HI INTERNAT… | MCDMcDonald's Corpor… |
|---|---|---|
| RevenueTrailing 12 months | $805M | $26.3B |
| EBITDAEarnings before interest/tax | $255M | $14.3B |
| Net IncomeAfter-tax profit | $55M | $8.4B |
| Free Cash FlowCash after capex | $73M | $7.4B |
| Gross MarginGross profit ÷ Revenue | +29.0% | +57.4% |
| Operating MarginEBIT ÷ Revenue | +24.0% | +46.1% |
| Net MarginNet income ÷ Revenue | +6.8% | +32.0% |
| FCF MarginFCF ÷ Revenue | +9.1% | +28.1% |
| Rev. Growth (YoY)Latest quarter vs prior year | +9.1% | +3.0% |
| EPS Growth (YoY)Latest quarter vs prior year | — | +1.6% |
MCD leads this category, winning 4 of 5 comparable metrics.
Valuation Metrics
MCD leads this category, winning 4 of 5 comparable metrics.
Valuation Metrics
At 24.9x trailing earnings, MCD trades at a 93% valuation discount to HDL's 352.4x P/E. On an enterprise value basis, MCD's 18.3x EV/EBITDA is more attractive than HDL's 31.8x.
| Metric | HDLSUPER HI INTERNAT… | MCDMcDonald's Corpor… |
|---|---|---|
| Market CapShares × price | $7.7B | $202.3B |
| Enterprise ValueMkt cap + debt − cash | $7.6B | $253.2B |
| Trailing P/EPrice ÷ TTM EPS | 352.38x | 24.94x |
| Forward P/EPrice ÷ next-FY EPS est. | 19.80x | 21.54x |
| PEG RatioP/E ÷ EPS growth rate | — | 3.26x |
| EV / EBITDAEnterprise value multiple | 31.79x | 18.33x |
| Price / SalesMarket cap ÷ Revenue | 9.85x | 7.81x |
| Price / BookPrice ÷ Book value/share | 21.24x | — |
| Price / FCFMarket cap ÷ FCF | 90.43x | 30.32x |
MCD leads this category, winning 4 of 5 comparable metrics.
Profitability & Efficiency
HDL leads this category, winning 4 of 7 comparable metrics.
Profitability & Efficiency
On the Piotroski fundamental quality scale (0–9), MCD scores 7/9 vs HDL's 6/9, reflecting strong financial health.
| Metric | HDLSUPER HI INTERNAT… | MCDMcDonald's Corpor… |
|---|---|---|
| ROE (TTM)Return on equity | +14.6% | — |
| ROA (TTM)Return on assets | +7.8% | +13.9% |
| ROICReturn on invested capital | +45.9% | +19.3% |
| ROCEReturn on capital employed | +39.1% | +23.3% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 7 |
| Debt / EquityFinancial leverage | 0.59x | — |
| Net DebtTotal debt minus cash | -$42M | $50.9B |
| Cash & Equiv.Liquid assets | $255M | $1.1B |
| Total DebtShort + long-term debt | $213M | $51.9B |
| Interest CoverageEBIT ÷ Interest expense | 4.48x | 7.88x |
HDL leads this category, winning 4 of 7 comparable metrics.
Total Returns (Dividends Reinvested)
MCD leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in MCD five years ago would be worth $13,445 today (with dividends reinvested), compared to $5,976 for HDL. Over the past 12 months, MCD leads with a -8.0% total return vs HDL's -35.0%. The 3-year compound annual growth rate (CAGR) favors MCD at 0.9% vs HDL's -15.8% — a key indicator of consistent wealth creation.
| Metric | HDLSUPER HI INTERNAT… | MCDMcDonald's Corpor… |
|---|---|---|
| YTD ReturnYear-to-date | -19.0% | -5.7% |
| 1-Year ReturnPast 12 months | -35.0% | -8.0% |
| 3-Year ReturnCumulative with dividends | -40.2% | +2.7% |
| 5-Year ReturnCumulative with dividends | -40.2% | +34.4% |
| 10-Year ReturnCumulative with dividends | -40.2% | +158.5% |
| CAGR (3Y)Annualised 3-year return | -15.8% | +0.9% |
MCD leads this category, winning 6 of 6 comparable metrics.
Risk & Volatility
MCD leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
MCD is the less volatile stock with a 0.11 beta — it tends to amplify market swings less than HDL's 0.25 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MCD currently trades 83.1% from its 52-week high vs HDL's 56.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | HDLSUPER HI INTERNAT… | MCDMcDonald's Corpor… |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.25x | 0.11x |
| 52-Week HighHighest price in past year | $23.62 | $341.75 |
| 52-Week LowLowest price in past year | $13.06 | $282.40 |
| % of 52W HighCurrent price vs 52-week peak | +56.4% | +83.1% |
| RSI (14)Momentum oscillator 0–100 | 44.2 | 31.7 |
| Avg Volume (50D)Average daily shares traded | 1K | 2.9M |
MCD leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Wall Street rates HDL as "Buy" and MCD as "Buy". MCD is the only dividend payer here at 2.37% yield — a key consideration for income-focused portfolios.
| Metric | HDLSUPER HI INTERNAT… | MCDMcDonald's Corpor… |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | — | $352.25 |
| # AnalystsCovering analysts | 1 | 62 |
| Dividend YieldAnnual dividend ÷ price | — | +2.4% |
| Dividend StreakConsecutive years of raises | — | 26 |
| Dividend / ShareAnnual DPS | — | $6.75 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +1.4% |
Insufficient data to determine a leader in this category.
Key Takeaway
MCD leads in 4 of 6 categories (Income & Cash Flow, Valuation Metrics). HDL leads in 1 (Profitability & Efficiency).
Best OverallMcDonald's Corporation (MCD)Leads 4 of 6 categories
Loading custom metrics...
HDL vs MCD: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is HDL or MCD a better buy right now?
For growth investors, SUPER HI INTERNATIONAL HOLDING Ltd.
American Depositary Shares (HDL) is the stronger pick with 13. 4% revenue growth year-over-year, versus 1. 7% for McDonald's Corporation (MCD). McDonald's Corporation (MCD) offers the better valuation at 24. 9x trailing P/E (21. 5x forward), making it the more compelling value choice. Analysts rate SUPER HI INTERNATIONAL HOLDING Ltd. American Depositary Shares (HDL) a "Buy" — based on 1 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — HDL or MCD?
On trailing P/E, McDonald's Corporation (MCD) is the cheapest at 24.
9x versus SUPER HI INTERNATIONAL HOLDING Ltd. American Depositary Shares at 352. 4x. On forward P/E, SUPER HI INTERNATIONAL HOLDING Ltd. American Depositary Shares is actually cheaper at 19. 8x — notably different from the trailing picture, reflecting expected earnings growth.
03Which is the better long-term investment — HDL or MCD?
Over the past 5 years, McDonald's Corporation (MCD) delivered a total return of +34.
4%, compared to -40. 2% for SUPER HI INTERNATIONAL HOLDING Ltd. American Depositary Shares (HDL). Over 10 years, the gap is even starker: MCD returned +158. 5% versus HDL's -40. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — HDL or MCD?
By beta (market sensitivity over 5 years), McDonald's Corporation (MCD) is the lower-risk stock at 0.
11β versus SUPER HI INTERNATIONAL HOLDING Ltd. American Depositary Shares's 0. 25β — meaning HDL is approximately 122% more volatile than MCD relative to the S&P 500.
05Which is growing faster — HDL or MCD?
By revenue growth (latest reported year), SUPER HI INTERNATIONAL HOLDING Ltd.
American Depositary Shares (HDL) is pulling ahead at 13. 4% versus 1. 7% for McDonald's Corporation (MCD). On earnings-per-share growth, the picture is similar: McDonald's Corporation grew EPS -1. 5% year-over-year, compared to -17. 8% for SUPER HI INTERNATIONAL HOLDING Ltd. American Depositary Shares. Over a 3-year CAGR, HDL leads at 35. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — HDL or MCD?
McDonald's Corporation (MCD) is the more profitable company, earning 31.
7% net margin versus 2. 8% for SUPER HI INTERNATIONAL HOLDING Ltd. American Depositary Shares — meaning it keeps 31. 7% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MCD leads at 45. 2% versus 25. 2% for HDL. At the gross margin level — before operating expenses — MCD leads at 56. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is HDL or MCD more undervalued right now?
On forward earnings alone, SUPER HI INTERNATIONAL HOLDING Ltd.
American Depositary Shares (HDL) trades at 19. 8x forward P/E versus 21. 5x for McDonald's Corporation — 1. 7x cheaper on a one-year earnings basis.
08Which pays a better dividend — HDL or MCD?
In this comparison, MCD (2.
4% yield) pays a dividend. HDL does not pay a meaningful dividend and should not be held primarily for income.
09Is HDL or MCD better for a retirement portfolio?
For long-horizon retirement investors, McDonald's Corporation (MCD) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
11), 2. 4% yield, +158. 5% 10Y return). Both have compounded well over 10 years (MCD: +158. 5%, HDL: -40. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between HDL and MCD?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
MCD pays a dividend while HDL does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
Find Stocks Like These
Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform both.
Revenue Growth>
%
(HDL: 9.1% · MCD: 3.0%)Net Margin>
%
(HDL: 6.8% · MCD: 32.0%)P/E Ratio<
x
(HDL: 352.4x · MCD: 24.9x)You Might Also Compare
Based on how these companies actually compete and overlap — not just which sector they're filed under.