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HELE vs NWL vs CHD vs SPB vs PG

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
HELE
Helen of Troy Limited

Household & Personal Products

Consumer DefensiveNASDAQ • US
Market Cap$570M
5Y Perf.-86.4%
NWL
Newell Brands Inc.

Household & Personal Products

Consumer DefensiveNASDAQ • US
Market Cap$1.93B
5Y Perf.-65.5%
CHD
Church & Dwight Co., Inc.

Household & Personal Products

Consumer DefensiveNYSE • US
Market Cap$22.12B
5Y Perf.+24.4%
SPB
Spectrum Brands Holdings, Inc.

Household & Personal Products

Consumer DefensiveNYSE • US
Market Cap$1.90B
5Y Perf.+72.2%
PG
The Procter & Gamble Company

Household & Personal Products

Consumer DefensiveNYSE • US
Market Cap$342.14B
5Y Perf.+26.3%

HELE vs NWL vs CHD vs SPB vs PG — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
HELE logoHELE
NWL logoNWL
CHD logoCHD
SPB logoSPB
PG logoPG
IndustryHousehold & Personal ProductsHousehold & Personal ProductsHousehold & Personal ProductsHousehold & Personal ProductsHousehold & Personal Products
Market Cap$570M$1.93B$22.12B$1.90B$342.14B
Revenue (TTM)$1.79B$7.19B$6.21B$2.82B$86.72B
Net Income (TTM)$-899M$-281M$733M$126M$12.72B
Gross Margin45.7%34.0%45.1%36.9%50.3%
Operating Margin6.0%6.4%17.3%5.4%23.2%
Forward P/E7.2x8.1x24.9x15.5x21.2x
Total Debt$78M$5.65B$2.21B$654M$35.46B
Cash & Equiv.$19M$203M$409M$124M$9.56B

HELE vs NWL vs CHD vs SPB vs PGLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

HELE
NWL
CHD
SPB
PG
StockMay 20May 26Return
Helen of Troy Limit… (HELE)10013.6-86.4%
Newell Brands Inc. (NWL)10034.5-65.5%
Church & Dwight Co.… (CHD)100124.4+24.4%
Spectrum Brands Hol… (SPB)100172.2+72.2%
The Procter & Gambl… (PG)100126.3+26.3%

Price return only. Dividends and distributions are not included.

Quick Verdict: HELE vs NWL vs CHD vs SPB vs PG

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: PG leads in 3 of 7 categories (5-stock set), making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. Helen of Troy Limited is the stronger pick specifically for valuation and capital efficiency. NWL, CHD, and SPB also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
HELE
Helen of Troy Limited
The Value Play

HELE is the #2 pick in this set and the best alternative if value is your priority.

  • Lower P/E (7.2x vs 21.2x)
Best for: value
NWL
Newell Brands Inc.
The Income Pick

NWL ranks third and is worth considering specifically for dividends.

  • 6.3% yield, 1-year raise streak, vs PG's 2.7%, (1 stock pays no dividend)
Best for: dividends
CHD
Church & Dwight Co., Inc.
The Growth Play

CHD is the clearest fit if your priority is growth exposure.

  • Rev growth 1.6%, EPS growth 27.4%, 3Y rev CAGR 4.9%
  • 1.6% revenue growth vs HELE's -6.4%
Best for: growth exposure
SPB
Spectrum Brands Holdings, Inc.
The Defensive Pick

SPB is the clearest fit if your priority is sleep-well-at-night and valuation efficiency.

  • Lower volatility, beta 0.87, Low D/E 34.3%, current ratio 2.26x
  • PEG 1.20 vs PG's 3.80
  • Beta 0.87, yield 2.3%, current ratio 2.26x
  • +30.0% vs NWL's -8.4%
Best for: sleep-well-at-night and valuation efficiency
PG
The Procter & Gamble Company
The Income Pick

PG carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.

  • Dividend streak 36 yrs, beta 0.13, yield 2.7%
  • 119.7% 10Y total return vs CHD's 112.6%
  • 14.7% margin vs HELE's -50.3%
  • Beta 0.13 vs NWL's 1.89, lower leverage
Best for: income & stability and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthCHD logoCHD1.6% revenue growth vs HELE's -6.4%
ValueHELE logoHELELower P/E (7.2x vs 21.2x)
Quality / MarginsPG logoPG14.7% margin vs HELE's -50.3%
Stability / SafetyPG logoPGBeta 0.13 vs NWL's 1.89, lower leverage
DividendsNWL logoNWL6.3% yield, 1-year raise streak, vs PG's 2.7%, (1 stock pays no dividend)
Momentum (1Y)SPB logoSPB+30.0% vs NWL's -8.4%
Efficiency (ROA)PG logoPG10.0% ROA vs HELE's -37.8%, ROIC 20.1% vs 4.6%

HELE vs NWL vs CHD vs SPB vs PG — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

HELEHelen of Troy Limited
FY 2025
Beauty & Wellness
52.5%$1.0B
Home & Outdoor
47.5%$906M
NWLNewell Brands Inc.
FY 2025
Home And Commercial
52.4%$3.8B
Learning And Development
37.4%$2.7B
Outdoor And Recreation
10.3%$741M
CHDChurch & Dwight Co., Inc.
FY 2025
Specialty Products Division
100.0%$299M
SPBSpectrum Brands Holdings, Inc.
FY 2025
Home And Personal Care
41.1%$1.2B
Global Pet Supplies
38.5%$1.1B
Home And Garden Business
20.4%$573M
PGThe Procter & Gamble Company
FY 2025
Fabric Care And Home Care Segment Member
35.5%$29.6B
Baby, Feminine and Family Care Segment Member
24.3%$20.2B
Beauty Segment
17.9%$15.0B
Health Care Segment Member
14.4%$12.0B
Grooming Segment Member
8.0%$6.7B

HELE vs NWL vs CHD vs SPB vs PG — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLPGLAGGINGCHD

Income & Cash Flow (Last 12 Months)

PG leads this category, winning 5 of 6 comparable metrics.

PG is the larger business by revenue, generating $86.7B annually — 48.5x HELE's $1.8B. PG is the more profitable business, keeping 14.7% of every revenue dollar as net income compared to HELE's -50.3%. On growth, PG holds the edge at +7.4% YoY revenue growth, suggesting stronger near-term business momentum.

MetricHELE logoHELEHelen of Troy Lim…NWL logoNWLNewell Brands Inc.CHD logoCHDChurch & Dwight C…SPB logoSPBSpectrum Brands H…PG logoPGThe Procter & Gam…
RevenueTrailing 12 months$1.8B$7.2B$6.2B$2.8B$86.7B
EBITDAEarnings before interest/tax$107M$696M$1.3B$252M$21.9B
Net IncomeAfter-tax profit-$899M-$281M$733M$126M$12.7B
Free Cash FlowCash after capex$171M$19M$1.1B$290M$15.0B
Gross MarginGross profit ÷ Revenue+45.7%+34.0%+45.1%+36.9%+50.3%
Operating MarginEBIT ÷ Revenue+6.0%+6.4%+17.3%+5.4%+23.2%
Net MarginNet income ÷ Revenue-50.3%-3.9%+11.8%+4.5%+14.7%
FCF MarginFCF ÷ Revenue+9.6%+0.3%+17.2%+10.3%+17.3%
Rev. Growth (YoY)Latest quarter vs prior year-3.3%-1.1%+0.1%+4.9%+7.4%
EPS Growth (YoY)Latest quarter vs prior year-2.1%+9.9%+2.2%+26.6%+5.8%
PG leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

Evenly matched — HELE and NWL each lead in 3 of 7 comparable metrics.

At 21.1x trailing earnings, SPB trades at a 32% valuation discount to CHD's 30.9x P/E. Adjusting for growth (PEG ratio), SPB offers better value at 1.63x vs PG's 4.02x — a lower PEG means you pay less per unit of expected earnings growth.

MetricHELE logoHELEHelen of Troy Lim…NWL logoNWLNewell Brands Inc.CHD logoCHDChurch & Dwight C…SPB logoSPBSpectrum Brands H…PG logoPGThe Procter & Gam…
Market CapShares × price$570M$1.9B$22.1B$1.9B$342.1B
Enterprise ValueMkt cap + debt − cash$629M$7.4B$23.9B$2.4B$368.1B
Trailing P/EPrice ÷ TTM EPS-0.63x-6.68x30.92x21.11x22.49x
Forward P/EPrice ÷ next-FY EPS est.7.21x8.07x24.90x15.48x21.24x
PEG RatioP/E ÷ EPS growth rate1.63x4.02x
EV / EBITDAEnterprise value multiple9.73x18.05x10.89x15.80x
Price / SalesMarket cap ÷ Revenue0.32x0.27x3.57x0.68x4.06x
Price / BookPrice ÷ Book value/share0.71x0.79x5.70x1.10x6.87x
Price / FCFMarket cap ÷ FCF3.33x113.48x20.24x11.44x24.36x
Evenly matched — HELE and NWL each lead in 3 of 7 comparable metrics.

Profitability & Efficiency

PG leads this category, winning 5 of 9 comparable metrics.

PG delivers a 23.8% return on equity — every $100 of shareholder capital generates $24 in annual profit, vs $-95 for HELE. HELE carries lower financial leverage with a 0.10x debt-to-equity ratio, signaling a more conservative balance sheet compared to NWL's 2.36x. On the Piotroski fundamental quality scale (0–9), CHD scores 7/9 vs NWL's 3/9, reflecting strong financial health.

MetricHELE logoHELEHelen of Troy Lim…NWL logoNWLNewell Brands Inc.CHD logoCHDChurch & Dwight C…SPB logoSPBSpectrum Brands H…PG logoPGThe Procter & Gam…
ROE (TTM)Return on equity-94.5%-11.1%+17.4%+6.6%+23.8%
ROA (TTM)Return on assets-37.8%-2.5%+8.2%+3.7%+10.0%
ROICReturn on invested capital+4.6%+4.3%+13.9%+3.9%+20.1%
ROCEReturn on capital employed+5.0%+5.3%+14.4%+4.2%+23.0%
Piotroski ScoreFundamental quality 0–953765
Debt / EquityFinancial leverage0.10x2.36x0.55x0.34x0.68x
Net DebtTotal debt minus cash$59M$5.4B$1.8B$531M$25.9B
Cash & Equiv.Liquid assets$19M$203M$409M$124M$9.6B
Total DebtShort + long-term debt$78M$5.7B$2.2B$654M$35.5B
Interest CoverageEBIT ÷ Interest expense-5.02x0.01x15.59x4.63x487.21x
PG leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

SPB leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in PG five years ago would be worth $12,042 today (with dividends reinvested), compared to $1,093 for HELE. Over the past 12 months, SPB leads with a +30.0% total return vs NWL's -8.4%. The 3-year compound annual growth rate (CAGR) favors SPB at 5.7% vs HELE's -36.4% — a key indicator of consistent wealth creation.

MetricHELE logoHELEHelen of Troy Lim…NWL logoNWLNewell Brands Inc.CHD logoCHDChurch & Dwight C…SPB logoSPBSpectrum Brands H…PG logoPGThe Procter & Gam…
YTD ReturnYear-to-date+19.9%+23.9%+13.4%+36.5%+4.8%
1-Year ReturnPast 12 months-7.6%-8.4%+2.6%+30.0%-5.0%
3-Year ReturnCumulative with dividends-74.3%-46.9%+0.2%+18.1%+2.1%
5-Year ReturnCumulative with dividends-89.1%-75.3%+10.6%-5.0%+20.4%
10-Year ReturnCumulative with dividends-75.5%-75.6%+112.6%+15.3%+119.7%
CAGR (3Y)Annualised 3-year return-36.4%-19.0%+0.1%+5.7%+0.7%
SPB leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — SPB and PG each lead in 1 of 2 comparable metrics.

PG is the less volatile stock with a 0.13 beta — it tends to amplify market swings less than NWL's 1.89 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. SPB currently trades 93.7% from its 52-week high vs NWL's 68.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricHELE logoHELEHelen of Troy Lim…NWL logoNWLNewell Brands Inc.CHD logoCHDChurch & Dwight C…SPB logoSPBSpectrum Brands H…PG logoPGThe Procter & Gam…
Beta (5Y)Sensitivity to S&P 5001.63x1.89x0.15x0.87x0.13x
52-Week HighHighest price in past year$33.76$6.64$106.04$86.95$170.99
52-Week LowLowest price in past year$13.85$3.07$81.33$49.99$137.62
% of 52W HighCurrent price vs 52-week peak+73.2%+68.4%+88.1%+93.7%+85.6%
RSI (14)Momentum oscillator 0–10079.058.345.745.849.6
Avg Volume (50D)Average daily shares traded628K5.9M1.8M317K7.1M
Evenly matched — SPB and PG each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — NWL and PG each lead in 1 of 2 comparable metrics.

Analyst consensus: HELE as "Hold", NWL as "Hold", CHD as "Buy", SPB as "Buy", PG as "Buy". Consensus price targets imply 17.8% upside for NWL (target: $5) vs -11.0% for HELE (target: $22). For income investors, NWL offers the higher dividend yield at 6.32% vs CHD's 1.26%.

MetricHELE logoHELEHelen of Troy Lim…NWL logoNWLNewell Brands Inc.CHD logoCHDChurch & Dwight C…SPB logoSPBSpectrum Brands H…PG logoPGThe Procter & Gam…
Analyst RatingConsensus buy/hold/sellHoldHoldBuyBuyBuy
Price TargetConsensus 12-month target$22.00$5.35$103.80$87.75$161.88
# AnalystsCovering analysts1126342152
Dividend YieldAnnual dividend ÷ price+6.3%+1.3%+2.3%+2.7%
Dividend StreakConsecutive years of raises123136
Dividend / ShareAnnual DPS$0.29$1.18$1.86$4.02
Buyback YieldShare repurchases ÷ mkt cap+0.3%0.0%+4.1%+17.2%+1.9%
Evenly matched — NWL and PG each lead in 1 of 2 comparable metrics.
Key Takeaway

PG leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). SPB leads in 1 (Total Returns). 3 tied.

Best OverallThe Procter & Gamble Company (PG)Leads 2 of 6 categories
Loading custom metrics...

HELE vs NWL vs CHD vs SPB vs PG: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is HELE or NWL or CHD or SPB or PG a better buy right now?

For growth investors, Church & Dwight Co.

, Inc. (CHD) is the stronger pick with 1. 6% revenue growth year-over-year, versus -6. 4% for Helen of Troy Limited (HELE). Spectrum Brands Holdings, Inc. (SPB) offers the better valuation at 21. 1x trailing P/E (15. 5x forward), making it the more compelling value choice. Analysts rate Church & Dwight Co. , Inc. (CHD) a "Buy" — based on 34 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — HELE or NWL or CHD or SPB or PG?

On trailing P/E, Spectrum Brands Holdings, Inc.

(SPB) is the cheapest at 21. 1x versus Church & Dwight Co. , Inc. at 30. 9x. On forward P/E, Helen of Troy Limited is actually cheaper at 7. 2x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Spectrum Brands Holdings, Inc. wins at 1. 20x versus The Procter & Gamble Company's 3. 80x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — HELE or NWL or CHD or SPB or PG?

Over the past 5 years, The Procter & Gamble Company (PG) delivered a total return of +20.

4%, compared to -89. 1% for Helen of Troy Limited (HELE). Over 10 years, the gap is even starker: PG returned +119. 7% versus NWL's -75. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — HELE or NWL or CHD or SPB or PG?

By beta (market sensitivity over 5 years), The Procter & Gamble Company (PG) is the lower-risk stock at 0.

13β versus Newell Brands Inc. 's 1. 89β — meaning NWL is approximately 1311% more volatile than PG relative to the S&P 500. On balance sheet safety, Helen of Troy Limited (HELE) carries a lower debt/equity ratio of 10% versus 2% for Newell Brands Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — HELE or NWL or CHD or SPB or PG?

By revenue growth (latest reported year), Church & Dwight Co.

, Inc. (CHD) is pulling ahead at 1. 6% versus -6. 4% for Helen of Troy Limited (HELE). On earnings-per-share growth, the picture is similar: Church & Dwight Co. , Inc. grew EPS 27. 4% year-over-year, compared to -827. 7% for Helen of Troy Limited. Over a 3-year CAGR, CHD leads at 4. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — HELE or NWL or CHD or SPB or PG?

The Procter & Gamble Company (PG) is the more profitable company, earning 19.

0% net margin versus -50. 3% for Helen of Troy Limited — meaning it keeps 19. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: PG leads at 24. 3% versus 4. 4% for SPB. At the gross margin level — before operating expenses — PG leads at 51. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is HELE or NWL or CHD or SPB or PG more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Spectrum Brands Holdings, Inc. (SPB) is the more undervalued stock at a PEG of 1. 20x versus The Procter & Gamble Company's 3. 80x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Helen of Troy Limited (HELE) trades at 7. 2x forward P/E versus 24. 9x for Church & Dwight Co. , Inc. — 17. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for NWL: 17. 8% to $5. 35.

08

Which pays a better dividend — HELE or NWL or CHD or SPB or PG?

In this comparison, NWL (6.

3% yield), PG (2. 7% yield), SPB (2. 3% yield), CHD (1. 3% yield) pay a dividend. HELE does not pay a meaningful dividend and should not be held primarily for income.

09

Is HELE or NWL or CHD or SPB or PG better for a retirement portfolio?

For long-horizon retirement investors, The Procter & Gamble Company (PG) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

13), 2. 7% yield, +119. 7% 10Y return). Helen of Troy Limited (HELE) carries a higher beta of 1. 63 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (PG: +119. 7%, HELE: -75. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between HELE and NWL and CHD and SPB and PG?

Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: HELE is a small-cap quality compounder stock; NWL is a small-cap income-oriented stock; CHD is a mid-cap quality compounder stock; SPB is a small-cap quality compounder stock; PG is a large-cap quality compounder stock. NWL, CHD, SPB, PG pay a dividend while HELE does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Revenue Growth>
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(HELE: -3.3% · NWL: -1.1%)

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