Household & Personal Products
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HELE vs NWL vs CHD vs SPB vs PG
Revenue, margins, valuation, and 5-year total return — side by side.
Household & Personal Products
Household & Personal Products
Household & Personal Products
Household & Personal Products
HELE vs NWL vs CHD vs SPB vs PG — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | Household & Personal Products | Household & Personal Products | Household & Personal Products | Household & Personal Products | Household & Personal Products |
| Market Cap | $570M | $1.93B | $22.12B | $1.90B | $342.14B |
| Revenue (TTM) | $1.79B | $7.19B | $6.21B | $2.82B | $86.72B |
| Net Income (TTM) | $-899M | $-281M | $733M | $126M | $12.72B |
| Gross Margin | 45.7% | 34.0% | 45.1% | 36.9% | 50.3% |
| Operating Margin | 6.0% | 6.4% | 17.3% | 5.4% | 23.2% |
| Forward P/E | 7.2x | 8.1x | 24.9x | 15.5x | 21.2x |
| Total Debt | $78M | $5.65B | $2.21B | $654M | $35.46B |
| Cash & Equiv. | $19M | $203M | $409M | $124M | $9.56B |
HELE vs NWL vs CHD vs SPB vs PG — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Helen of Troy Limit… (HELE) | 100 | 13.6 | -86.4% |
| Newell Brands Inc. (NWL) | 100 | 34.5 | -65.5% |
| Church & Dwight Co.… (CHD) | 100 | 124.4 | +24.4% |
| Spectrum Brands Hol… (SPB) | 100 | 172.2 | +72.2% |
| The Procter & Gambl… (PG) | 100 | 126.3 | +26.3% |
Price return only. Dividends and distributions are not included.
Quick Verdict: HELE vs NWL vs CHD vs SPB vs PG
Each card shows where this stock fits in a portfolio — not just who wins on paper.
HELE is the #2 pick in this set and the best alternative if value is your priority.
- Lower P/E (7.2x vs 21.2x)
NWL ranks third and is worth considering specifically for dividends.
- 6.3% yield, 1-year raise streak, vs PG's 2.7%, (1 stock pays no dividend)
CHD is the clearest fit if your priority is growth exposure.
- Rev growth 1.6%, EPS growth 27.4%, 3Y rev CAGR 4.9%
- 1.6% revenue growth vs HELE's -6.4%
SPB is the clearest fit if your priority is sleep-well-at-night and valuation efficiency.
- Lower volatility, beta 0.87, Low D/E 34.3%, current ratio 2.26x
- PEG 1.20 vs PG's 3.80
- Beta 0.87, yield 2.3%, current ratio 2.26x
- +30.0% vs NWL's -8.4%
PG carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.
- Dividend streak 36 yrs, beta 0.13, yield 2.7%
- 119.7% 10Y total return vs CHD's 112.6%
- 14.7% margin vs HELE's -50.3%
- Beta 0.13 vs NWL's 1.89, lower leverage
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 1.6% revenue growth vs HELE's -6.4% | |
| Value | Lower P/E (7.2x vs 21.2x) | |
| Quality / Margins | 14.7% margin vs HELE's -50.3% | |
| Stability / Safety | Beta 0.13 vs NWL's 1.89, lower leverage | |
| Dividends | 6.3% yield, 1-year raise streak, vs PG's 2.7%, (1 stock pays no dividend) | |
| Momentum (1Y) | +30.0% vs NWL's -8.4% | |
| Efficiency (ROA) | 10.0% ROA vs HELE's -37.8%, ROIC 20.1% vs 4.6% |
HELE vs NWL vs CHD vs SPB vs PG — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
HELE vs NWL vs CHD vs SPB vs PG — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
PG leads in 2 of 6 categories
SPB leads 1 • HELE leads 0 • NWL leads 0 • CHD leads 0 • 3 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
PG leads this category, winning 5 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
PG is the larger business by revenue, generating $86.7B annually — 48.5x HELE's $1.8B. PG is the more profitable business, keeping 14.7% of every revenue dollar as net income compared to HELE's -50.3%. On growth, PG holds the edge at +7.4% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $1.8B | $7.2B | $6.2B | $2.8B | $86.7B |
| EBITDAEarnings before interest/tax | $107M | $696M | $1.3B | $252M | $21.9B |
| Net IncomeAfter-tax profit | -$899M | -$281M | $733M | $126M | $12.7B |
| Free Cash FlowCash after capex | $171M | $19M | $1.1B | $290M | $15.0B |
| Gross MarginGross profit ÷ Revenue | +45.7% | +34.0% | +45.1% | +36.9% | +50.3% |
| Operating MarginEBIT ÷ Revenue | +6.0% | +6.4% | +17.3% | +5.4% | +23.2% |
| Net MarginNet income ÷ Revenue | -50.3% | -3.9% | +11.8% | +4.5% | +14.7% |
| FCF MarginFCF ÷ Revenue | +9.6% | +0.3% | +17.2% | +10.3% | +17.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | -3.3% | -1.1% | +0.1% | +4.9% | +7.4% |
| EPS Growth (YoY)Latest quarter vs prior year | -2.1% | +9.9% | +2.2% | +26.6% | +5.8% |
Valuation Metrics
Evenly matched — HELE and NWL each lead in 3 of 7 comparable metrics.
Valuation Metrics
At 21.1x trailing earnings, SPB trades at a 32% valuation discount to CHD's 30.9x P/E. Adjusting for growth (PEG ratio), SPB offers better value at 1.63x vs PG's 4.02x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $570M | $1.9B | $22.1B | $1.9B | $342.1B |
| Enterprise ValueMkt cap + debt − cash | $629M | $7.4B | $23.9B | $2.4B | $368.1B |
| Trailing P/EPrice ÷ TTM EPS | -0.63x | -6.68x | 30.92x | 21.11x | 22.49x |
| Forward P/EPrice ÷ next-FY EPS est. | 7.21x | 8.07x | 24.90x | 15.48x | 21.24x |
| PEG RatioP/E ÷ EPS growth rate | — | — | — | 1.63x | 4.02x |
| EV / EBITDAEnterprise value multiple | — | 9.73x | 18.05x | 10.89x | 15.80x |
| Price / SalesMarket cap ÷ Revenue | 0.32x | 0.27x | 3.57x | 0.68x | 4.06x |
| Price / BookPrice ÷ Book value/share | 0.71x | 0.79x | 5.70x | 1.10x | 6.87x |
| Price / FCFMarket cap ÷ FCF | 3.33x | 113.48x | 20.24x | 11.44x | 24.36x |
Profitability & Efficiency
PG leads this category, winning 5 of 9 comparable metrics.
Profitability & Efficiency
PG delivers a 23.8% return on equity — every $100 of shareholder capital generates $24 in annual profit, vs $-95 for HELE. HELE carries lower financial leverage with a 0.10x debt-to-equity ratio, signaling a more conservative balance sheet compared to NWL's 2.36x. On the Piotroski fundamental quality scale (0–9), CHD scores 7/9 vs NWL's 3/9, reflecting strong financial health.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | -94.5% | -11.1% | +17.4% | +6.6% | +23.8% |
| ROA (TTM)Return on assets | -37.8% | -2.5% | +8.2% | +3.7% | +10.0% |
| ROICReturn on invested capital | +4.6% | +4.3% | +13.9% | +3.9% | +20.1% |
| ROCEReturn on capital employed | +5.0% | +5.3% | +14.4% | +4.2% | +23.0% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 3 | 7 | 6 | 5 |
| Debt / EquityFinancial leverage | 0.10x | 2.36x | 0.55x | 0.34x | 0.68x |
| Net DebtTotal debt minus cash | $59M | $5.4B | $1.8B | $531M | $25.9B |
| Cash & Equiv.Liquid assets | $19M | $203M | $409M | $124M | $9.6B |
| Total DebtShort + long-term debt | $78M | $5.7B | $2.2B | $654M | $35.5B |
| Interest CoverageEBIT ÷ Interest expense | -5.02x | 0.01x | 15.59x | 4.63x | 487.21x |
Total Returns (Dividends Reinvested)
SPB leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in PG five years ago would be worth $12,042 today (with dividends reinvested), compared to $1,093 for HELE. Over the past 12 months, SPB leads with a +30.0% total return vs NWL's -8.4%. The 3-year compound annual growth rate (CAGR) favors SPB at 5.7% vs HELE's -36.4% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | +19.9% | +23.9% | +13.4% | +36.5% | +4.8% |
| 1-Year ReturnPast 12 months | -7.6% | -8.4% | +2.6% | +30.0% | -5.0% |
| 3-Year ReturnCumulative with dividends | -74.3% | -46.9% | +0.2% | +18.1% | +2.1% |
| 5-Year ReturnCumulative with dividends | -89.1% | -75.3% | +10.6% | -5.0% | +20.4% |
| 10-Year ReturnCumulative with dividends | -75.5% | -75.6% | +112.6% | +15.3% | +119.7% |
| CAGR (3Y)Annualised 3-year return | -36.4% | -19.0% | +0.1% | +5.7% | +0.7% |
Risk & Volatility
Evenly matched — SPB and PG each lead in 1 of 2 comparable metrics.
Risk & Volatility
PG is the less volatile stock with a 0.13 beta — it tends to amplify market swings less than NWL's 1.89 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. SPB currently trades 93.7% from its 52-week high vs NWL's 68.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.63x | 1.89x | 0.15x | 0.87x | 0.13x |
| 52-Week HighHighest price in past year | $33.76 | $6.64 | $106.04 | $86.95 | $170.99 |
| 52-Week LowLowest price in past year | $13.85 | $3.07 | $81.33 | $49.99 | $137.62 |
| % of 52W HighCurrent price vs 52-week peak | +73.2% | +68.4% | +88.1% | +93.7% | +85.6% |
| RSI (14)Momentum oscillator 0–100 | 79.0 | 58.3 | 45.7 | 45.8 | 49.6 |
| Avg Volume (50D)Average daily shares traded | 628K | 5.9M | 1.8M | 317K | 7.1M |
Analyst Outlook
Evenly matched — NWL and PG each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: HELE as "Hold", NWL as "Hold", CHD as "Buy", SPB as "Buy", PG as "Buy". Consensus price targets imply 17.8% upside for NWL (target: $5) vs -11.0% for HELE (target: $22). For income investors, NWL offers the higher dividend yield at 6.32% vs CHD's 1.26%.
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Hold | Buy | Buy | Buy |
| Price TargetConsensus 12-month target | $22.00 | $5.35 | $103.80 | $87.75 | $161.88 |
| # AnalystsCovering analysts | 11 | 26 | 34 | 21 | 52 |
| Dividend YieldAnnual dividend ÷ price | — | +6.3% | +1.3% | +2.3% | +2.7% |
| Dividend StreakConsecutive years of raises | — | 1 | 23 | 1 | 36 |
| Dividend / ShareAnnual DPS | — | $0.29 | $1.18 | $1.86 | $4.02 |
| Buyback YieldShare repurchases ÷ mkt cap | +0.3% | 0.0% | +4.1% | +17.2% | +1.9% |
PG leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). SPB leads in 1 (Total Returns). 3 tied.
HELE vs NWL vs CHD vs SPB vs PG: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is HELE or NWL or CHD or SPB or PG a better buy right now?
For growth investors, Church & Dwight Co.
, Inc. (CHD) is the stronger pick with 1. 6% revenue growth year-over-year, versus -6. 4% for Helen of Troy Limited (HELE). Spectrum Brands Holdings, Inc. (SPB) offers the better valuation at 21. 1x trailing P/E (15. 5x forward), making it the more compelling value choice. Analysts rate Church & Dwight Co. , Inc. (CHD) a "Buy" — based on 34 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — HELE or NWL or CHD or SPB or PG?
On trailing P/E, Spectrum Brands Holdings, Inc.
(SPB) is the cheapest at 21. 1x versus Church & Dwight Co. , Inc. at 30. 9x. On forward P/E, Helen of Troy Limited is actually cheaper at 7. 2x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Spectrum Brands Holdings, Inc. wins at 1. 20x versus The Procter & Gamble Company's 3. 80x — a reasonable growth-adjusted valuation.
03Which is the better long-term investment — HELE or NWL or CHD or SPB or PG?
Over the past 5 years, The Procter & Gamble Company (PG) delivered a total return of +20.
4%, compared to -89. 1% for Helen of Troy Limited (HELE). Over 10 years, the gap is even starker: PG returned +119. 7% versus NWL's -75. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — HELE or NWL or CHD or SPB or PG?
By beta (market sensitivity over 5 years), The Procter & Gamble Company (PG) is the lower-risk stock at 0.
13β versus Newell Brands Inc. 's 1. 89β — meaning NWL is approximately 1311% more volatile than PG relative to the S&P 500. On balance sheet safety, Helen of Troy Limited (HELE) carries a lower debt/equity ratio of 10% versus 2% for Newell Brands Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — HELE or NWL or CHD or SPB or PG?
By revenue growth (latest reported year), Church & Dwight Co.
, Inc. (CHD) is pulling ahead at 1. 6% versus -6. 4% for Helen of Troy Limited (HELE). On earnings-per-share growth, the picture is similar: Church & Dwight Co. , Inc. grew EPS 27. 4% year-over-year, compared to -827. 7% for Helen of Troy Limited. Over a 3-year CAGR, CHD leads at 4. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — HELE or NWL or CHD or SPB or PG?
The Procter & Gamble Company (PG) is the more profitable company, earning 19.
0% net margin versus -50. 3% for Helen of Troy Limited — meaning it keeps 19. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: PG leads at 24. 3% versus 4. 4% for SPB. At the gross margin level — before operating expenses — PG leads at 51. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is HELE or NWL or CHD or SPB or PG more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Spectrum Brands Holdings, Inc. (SPB) is the more undervalued stock at a PEG of 1. 20x versus The Procter & Gamble Company's 3. 80x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Helen of Troy Limited (HELE) trades at 7. 2x forward P/E versus 24. 9x for Church & Dwight Co. , Inc. — 17. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for NWL: 17. 8% to $5. 35.
08Which pays a better dividend — HELE or NWL or CHD or SPB or PG?
In this comparison, NWL (6.
3% yield), PG (2. 7% yield), SPB (2. 3% yield), CHD (1. 3% yield) pay a dividend. HELE does not pay a meaningful dividend and should not be held primarily for income.
09Is HELE or NWL or CHD or SPB or PG better for a retirement portfolio?
For long-horizon retirement investors, The Procter & Gamble Company (PG) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
13), 2. 7% yield, +119. 7% 10Y return). Helen of Troy Limited (HELE) carries a higher beta of 1. 63 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (PG: +119. 7%, HELE: -75. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between HELE and NWL and CHD and SPB and PG?
Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: HELE is a small-cap quality compounder stock; NWL is a small-cap income-oriented stock; CHD is a mid-cap quality compounder stock; SPB is a small-cap quality compounder stock; PG is a large-cap quality compounder stock. NWL, CHD, SPB, PG pay a dividend while HELE does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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