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Stock Comparison

HKD vs FUTU vs UP vs TIGR vs NOAH

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
HKD
AMTD Digital Inc.

Software - Application

TechnologyNYSE • HK
Market Cap$333M
5Y Perf.-99.6%
FUTU
Futu Holdings Limited

Financial - Capital Markets

Financial ServicesNASDAQ • HK
Market Cap$51.52B
5Y Perf.+248.3%
UP
Wheels Up Experience Inc.

Airlines, Airports & Air Services

IndustrialsNYSE • US
Market Cap$242M
5Y Perf.+70.1%
TIGR
UP Fintech Holding Ltd. Sponsored ADR Class A

Financial - Capital Markets

Financial ServicesNASDAQ • CN
Market Cap$628M
5Y Perf.-17.7%
NOAH
Noah Holdings Limited

Asset Management

Financial ServicesNYSE • CN
Market Cap$152M
5Y Perf.-38.0%

HKD vs FUTU vs UP vs TIGR vs NOAH — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
HKD logoHKD
FUTU logoFUTU
UP logoUP
TIGR logoTIGR
NOAH logoNOAH
IndustrySoftware - ApplicationFinancial - Capital MarketsAirlines, Airports & Air ServicesFinancial - Capital MarketsAsset Management
Market Cap$333M$51.52B$242M$628M$152M
Revenue (TTM)$90M$13.59B$736M$392M$2.60B
Net Income (TTM)$160M$7.91B$-294M$118M$656M
Gross Margin64.1%82.0%2.2%65.0%48.1%
Operating Margin33.5%48.7%-34.3%35.6%24.4%
Forward P/E7.3x1.5x6.8x1.1x
Total Debt$258M$8.55B$157M$180M$136M
Cash & Equiv.$29M$11.69B$134M$394M$3.82B

HKD vs FUTU vs UP vs TIGR vs NOAHLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

HKD
FUTU
UP
TIGR
NOAH
StockJul 22May 26Return
AMTD Digital Inc. (HKD)1000.4-99.6%
Futu Holdings Limit… (FUTU)100348.3+248.3%
Wheels Up Experienc… (UP)1001.5-98.5%
UP Fintech Holding … (TIGR)100170.1+70.1%
Noah Holdings Limit… (NOAH)10062.0-38.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: HKD vs FUTU vs UP vs TIGR vs NOAH

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: NOAH leads in 3 of 7 categories (5-stock set), making it the strongest pick for valuation and capital efficiency and capital preservation and lower volatility. AMTD Digital Inc. is the stronger pick specifically for profitability and margin quality and operational efficiency and capital deployment. FUTU and TIGR also each lead in at least one category. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
HKD
AMTD Digital Inc.
The Quality Compounder

HKD is the #2 pick in this set and the best alternative if quality and efficiency is your priority.

  • 179.1% margin vs UP's -39.9%
  • 22.3% ROA vs UP's -29.1%
Best for: quality and efficiency
FUTU
Futu Holdings Limited
The Banking Pick

FUTU ranks third and is worth considering specifically for long-term compounding.

  • 8.8% 10Y total return vs TIGR's -39.9%
  • +45.1% vs UP's -71.4%
Best for: long-term compounding
UP
Wheels Up Experience Inc.
The Industrials Pick

Among these 5 stocks, UP doesn't own a clear edge in any measured category.

Best for: industrials exposure
TIGR
UP Fintech Holding Ltd. Sponsored ADR Class A
The Banking Pick

TIGR is the clearest fit if your priority is growth exposure.

  • Rev growth 43.7%, EPS growth 71.4%
  • 43.7% NII/revenue growth vs HKD's -94.0%
Best for: growth exposure
NOAH
Noah Holdings Limited
The Banking Pick

NOAH carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.

  • Dividend streak 2 yrs, beta 0.98, yield 97.4%
  • Lower volatility, beta 0.98, Low D/E 1.4%, current ratio 4.53x
  • Beta 0.98, yield 97.4%, current ratio 4.53x
  • Better valuation composite
Best for: income & stability and sleep-well-at-night
See the full category breakdown
CategoryWinnerWhy
GrowthTIGR logoTIGR43.7% NII/revenue growth vs HKD's -94.0%
ValueNOAH logoNOAHBetter valuation composite
Quality / MarginsHKD logoHKD179.1% margin vs UP's -39.9%
Stability / SafetyNOAH logoNOAHBeta 0.98 vs UP's 2.50
DividendsNOAH logoNOAH97.4% yield; 2-year raise streak; the other 4 pay no meaningful dividend
Momentum (1Y)FUTU logoFUTU+45.1% vs UP's -71.4%
Efficiency (ROA)HKD logoHKD22.3% ROA vs UP's -29.1%

HKD vs FUTU vs UP vs TIGR vs NOAH — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

HKDAMTD Digital Inc.

Segment breakdown not available.

FUTUFutu Holdings Limited
FY 2024
Brokerage Commission Income
79.5%$4.8B
Handling Charge Income
20.5%$1.2B
UPWheels Up Experience Inc.
FY 2025
Flight-Related Services
100.0%$3M
TIGRUP Fintech Holding Ltd. Sponsored ADR Class A
FY 2024
Interests Income
49.0%$192M
Commissions
40.6%$159M
Product and Service, Other
7.5%$29M
Financing Service
2.9%$11M
NOAHNoah Holdings Limited
FY 2024
Wealth Management
69.0%$1.8B
Asset Management Business
29.3%$768M
Other Businesses
1.7%$44M

HKD vs FUTU vs UP vs TIGR vs NOAH — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLNOAHLAGGINGTIGR

Income & Cash Flow (Last 12 Months)

FUTU leads this category, winning 3 of 6 comparable metrics.

FUTU is the larger business by revenue, generating $13.6B annually — 151.8x HKD's $90M. HKD is the more profitable business, keeping 179.1% of every revenue dollar as net income compared to UP's -39.9%. On growth, UP holds the edge at -10.2% YoY revenue growth, suggesting stronger near-term business momentum.

MetricHKD logoHKDAMTD Digital Inc.FUTU logoFUTUFutu Holdings Lim…UP logoUPWheels Up Experie…TIGR logoTIGRUP Fintech Holdin…NOAH logoNOAHNoah Holdings Lim…
RevenueTrailing 12 months$90M$13.6B$736M$392M$2.6B
EBITDAEarnings before interest/tax$34M$10.0B-$191M$225M$656M
Net IncomeAfter-tax profit$160M$7.9B-$294M$118M$656M
Free Cash FlowCash after capex$102M$0-$270M$673M$0
Gross MarginGross profit ÷ Revenue+64.1%+82.0%+2.2%+65.0%+48.1%
Operating MarginEBIT ÷ Revenue+33.5%+48.7%-34.3%+35.6%+24.4%
Net MarginNet income ÷ Revenue+179.1%+40.1%-39.9%+15.5%+18.3%
FCF MarginFCF ÷ Revenue+113.6%+2.3%-36.7%+2.1%+11.7%
Rev. Growth (YoY)Latest quarter vs prior year-37.7%-10.2%
EPS Growth (YoY)Latest quarter vs prior year+176.0%+112.0%+69.2%+12.4%+62.8%
FUTU leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

NOAH leads this category, winning 3 of 6 comparable metrics.

At 2.2x trailing earnings, NOAH trades at a 93% valuation discount to FUTU's 29.2x P/E. On an enterprise value basis, TIGR's 2.8x EV/EBITDA is more attractive than FUTU's 58.9x.

MetricHKD logoHKDAMTD Digital Inc.FUTU logoFUTUFutu Holdings Lim…UP logoUPWheels Up Experie…TIGR logoTIGRUP Fintech Holdin…NOAH logoNOAHNoah Holdings Lim…
Market CapShares × price$333M$51.5B$242M$628M$152M
Enterprise ValueMkt cap + debt − cash$562M$51.1B$265M$414M-$390M
Trailing P/EPrice ÷ TTM EPS7.35x29.18x-0.80x17.86x2.17x
Forward P/EPrice ÷ next-FY EPS est.1.53x6.79x1.08x
PEG RatioP/E ÷ EPS growth rate0.30x
EV / EBITDAEnterprise value multiple31.66x58.89x2.80x-3.35x
Price / SalesMarket cap ÷ Revenue14.20x29.69x0.33x1.60x0.40x
Price / BookPrice ÷ Book value/share2.04x5.67x1.64x0.10x
Price / FCFMarket cap ÷ FCF81.49x13.09x0.76x3.39x
NOAH leads this category, winning 3 of 6 comparable metrics.

Profitability & Efficiency

NOAH leads this category, winning 3 of 9 comparable metrics.

HKD delivers a 28.6% return on equity — every $100 of shareholder capital generates $29 in annual profit, vs $7 for NOAH. NOAH carries lower financial leverage with a 0.01x debt-to-equity ratio, signaling a more conservative balance sheet compared to HKD's 1.62x. On the Piotroski fundamental quality scale (0–9), TIGR scores 6/9 vs HKD's 2/9, reflecting solid financial health.

MetricHKD logoHKDAMTD Digital Inc.FUTU logoFUTUFutu Holdings Lim…UP logoUPWheels Up Experie…TIGR logoTIGRUP Fintech Holdin…NOAH logoNOAHNoah Holdings Lim…
ROE (TTM)Return on equity+28.6%+26.4%+17.6%+6.6%
ROA (TTM)Return on assets+22.3%+4.6%-29.1%+1.6%+5.6%
ROICReturn on invested capital+0.6%+14.8%+13.8%+4.5%
ROCEReturn on capital employed+0.7%+25.1%-167.1%+18.7%+6.0%
Piotroski ScoreFundamental quality 0–924364
Debt / EquityFinancial leverage1.62x0.31x0.27x0.01x
Net DebtTotal debt minus cash$229M-$3.1B$23M-$214M-$3.7B
Cash & Equiv.Liquid assets$29M$11.7B$134M$394M$3.8B
Total DebtShort + long-term debt$258M$8.6B$157M$180M$136M
Interest CoverageEBIT ÷ Interest expense1.17x-2.21x3.26x
NOAH leads this category, winning 3 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

FUTU leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in FUTU five years ago would be worth $11,495 today (with dividends reinvested), compared to $34 for UP. Over the past 12 months, FUTU leads with a +45.1% total return vs UP's -71.4%. The 3-year compound annual growth rate (CAGR) favors FUTU at 53.6% vs UP's -59.3% — a key indicator of consistent wealth creation.

MetricHKD logoHKDAMTD Digital Inc.FUTU logoFUTUFutu Holdings Lim…UP logoUPWheels Up Experie…TIGR logoTIGRUP Fintech Holdin…NOAH logoNOAHNoah Holdings Lim…
YTD ReturnYear-to-date+26.1%-17.4%-49.2%-38.4%+1.5%
1-Year ReturnPast 12 months-18.0%+45.1%-71.4%-29.9%+26.1%
3-Year ReturnCumulative with dividends-74.5%+262.2%-93.2%+121.7%-2.6%
5-Year ReturnCumulative with dividends-89.6%+15.0%-99.7%-62.3%-67.2%
10-Year ReturnCumulative with dividends-89.6%+875.5%-99.7%-39.9%-41.8%
CAGR (3Y)Annualised 3-year return-36.6%+53.6%-59.3%+30.4%-0.9%
FUTU leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

NOAH leads this category, winning 2 of 2 comparable metrics.

NOAH is the less volatile stock with a 0.98 beta — it tends to amplify market swings less than UP's 2.50 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. NOAH currently trades 84.0% from its 52-week high vs UP's 9.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricHKD logoHKDAMTD Digital Inc.FUTU logoFUTUFutu Holdings Lim…UP logoUPWheels Up Experie…TIGR logoTIGRUP Fintech Holdin…NOAH logoNOAHNoah Holdings Lim…
Beta (5Y)Sensitivity to S&P 5001.16x2.04x2.50x2.02x0.98x
52-Week HighHighest price in past year$5.47$202.53$70.00$13.55$12.84
52-Week LowLowest price in past year$1.26$99.20$0.75$5.95$9.31
% of 52W HighCurrent price vs 52-week peak+30.9%+71.5%+9.6%+47.5%+84.0%
RSI (14)Momentum oscillator 0–10053.865.038.952.159.9
Avg Volume (50D)Average daily shares traded683K1.4M131K2.3M125K
NOAH leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Analyst consensus: FUTU as "Buy", UP as "Hold", TIGR as "Sell", NOAH as "Buy". Consensus price targets imply 7373.8% upside for UP (target: $500) vs -26.4% for TIGR (target: $5). NOAH is the only dividend payer here at 97.43% yield — a key consideration for income-focused portfolios.

MetricHKD logoHKDAMTD Digital Inc.FUTU logoFUTUFutu Holdings Lim…UP logoUPWheels Up Experie…TIGR logoTIGRUP Fintech Holdin…NOAH logoNOAHNoah Holdings Lim…
Analyst RatingConsensus buy/hold/sellBuyHoldSellBuy
Price TargetConsensus 12-month target$224.80$500.00$4.73$10.00
# AnalystsCovering analysts129413
Dividend YieldAnnual dividend ÷ price+97.4%
Dividend StreakConsecutive years of raises2
Dividend / ShareAnnual DPS$71.51
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%+0.7%0.0%+5.2%
Insufficient data to determine a leader in this category.
Key Takeaway

NOAH leads in 3 of 6 categories (Valuation Metrics, Profitability & Efficiency). FUTU leads in 2 (Income & Cash Flow, Total Returns).

Best OverallNoah Holdings Limited (NOAH)Leads 3 of 6 categories
Loading custom metrics...

HKD vs FUTU vs UP vs TIGR vs NOAH: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is HKD or FUTU or UP or TIGR or NOAH a better buy right now?

For growth investors, UP Fintech Holding Ltd.

Sponsored ADR Class A (TIGR) is the stronger pick with 43. 7% revenue growth year-over-year, versus -94. 0% for AMTD Digital Inc. (HKD). Noah Holdings Limited (NOAH) offers the better valuation at 2. 2x trailing P/E (1. 1x forward), making it the more compelling value choice. Analysts rate Futu Holdings Limited (FUTU) a "Buy" — based on 12 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — HKD or FUTU or UP or TIGR or NOAH?

On trailing P/E, Noah Holdings Limited (NOAH) is the cheapest at 2.

2x versus Futu Holdings Limited at 29. 2x. On forward P/E, Noah Holdings Limited is actually cheaper at 1. 1x.

03

Which is the better long-term investment — HKD or FUTU or UP or TIGR or NOAH?

Over the past 5 years, Futu Holdings Limited (FUTU) delivered a total return of +15.

0%, compared to -99. 7% for Wheels Up Experience Inc. (UP). Over 10 years, the gap is even starker: FUTU returned +875. 5% versus UP's -99. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — HKD or FUTU or UP or TIGR or NOAH?

By beta (market sensitivity over 5 years), Noah Holdings Limited (NOAH) is the lower-risk stock at 0.

98β versus Wheels Up Experience Inc. 's 2. 50β — meaning UP is approximately 155% more volatile than NOAH relative to the S&P 500. On balance sheet safety, Noah Holdings Limited (NOAH) carries a lower debt/equity ratio of 1% versus 162% for AMTD Digital Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — HKD or FUTU or UP or TIGR or NOAH?

By revenue growth (latest reported year), UP Fintech Holding Ltd.

Sponsored ADR Class A (TIGR) is pulling ahead at 43. 7% versus -94. 0% for AMTD Digital Inc. (HKD). On earnings-per-share growth, the picture is similar: UP Fintech Holding Ltd. Sponsored ADR Class A grew EPS 71. 4% year-over-year, compared to -91. 2% for AMTD Digital Inc.. Over a 3-year CAGR, UP leads at -22. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — HKD or FUTU or UP or TIGR or NOAH?

AMTD Digital Inc.

(HKD) is the more profitable company, earning 189. 5% net margin versus -39. 9% for Wheels Up Experience Inc. — meaning it keeps 189. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HKD leads at 51. 7% versus -34. 3% for UP. At the gross margin level — before operating expenses — FUTU leads at 82. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is HKD or FUTU or UP or TIGR or NOAH more undervalued right now?

On forward earnings alone, Noah Holdings Limited (NOAH) trades at 1.

1x forward P/E versus 6. 8x for UP Fintech Holding Ltd. Sponsored ADR Class A — 5. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for UP: 7373. 8% to $500. 00.

08

Which pays a better dividend — HKD or FUTU or UP or TIGR or NOAH?

In this comparison, NOAH (97.

4% yield) pays a dividend. HKD, FUTU, UP, TIGR do not pay a meaningful dividend and should not be held primarily for income.

09

Is HKD or FUTU or UP or TIGR or NOAH better for a retirement portfolio?

For long-horizon retirement investors, Noah Holdings Limited (NOAH) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

98), 97. 4% yield). Wheels Up Experience Inc. (UP) carries a higher beta of 2. 50 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (NOAH: -41. 8%, UP: -99. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between HKD and FUTU and UP and TIGR and NOAH?

These companies operate in different sectors (HKD (Technology) and FUTU (Financial Services) and UP (Industrials) and TIGR (Financial Services) and NOAH (Financial Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: HKD is a small-cap deep-value stock; FUTU is a mid-cap high-growth stock; UP is a small-cap quality compounder stock; TIGR is a small-cap high-growth stock; NOAH is a small-cap deep-value stock. NOAH pays a dividend while HKD, FUTU, UP, TIGR do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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  • Sector: Industrials
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Income & Dividend Stock

  • Sector: Financial Services
  • Market Cap > $100B
  • Net Margin > 10%
  • Dividend Yield > 38.9%
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Beat Both

Find stocks that outperform HKD and FUTU and UP and TIGR and NOAH on the metrics below

Revenue Growth>
%
(HKD: -37.7% · FUTU: 35.8%)
Net Margin>
%
(HKD: 179.1% · FUTU: 40.1%)
P/E Ratio<
x
(HKD: 7.3x · FUTU: 29.2x)

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