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5 / 10Stock Comparison
HKD vs FUTU vs UP vs TIGR vs NOAH
Revenue, margins, valuation, and 5-year total return — side by side.
Financial - Capital Markets
Airlines, Airports & Air Services
Financial - Capital Markets
Asset Management
HKD vs FUTU vs UP vs TIGR vs NOAH — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | Software - Application | Financial - Capital Markets | Airlines, Airports & Air Services | Financial - Capital Markets | Asset Management |
| Market Cap | $333M | $51.52B | $242M | $628M | $152M |
| Revenue (TTM) | $90M | $13.59B | $736M | $392M | $2.60B |
| Net Income (TTM) | $160M | $7.91B | $-294M | $118M | $656M |
| Gross Margin | 64.1% | 82.0% | 2.2% | 65.0% | 48.1% |
| Operating Margin | 33.5% | 48.7% | -34.3% | 35.6% | 24.4% |
| Forward P/E | 7.3x | 1.5x | — | 6.8x | 1.1x |
| Total Debt | $258M | $8.55B | $157M | $180M | $136M |
| Cash & Equiv. | $29M | $11.69B | $134M | $394M | $3.82B |
HKD vs FUTU vs UP vs TIGR vs NOAH — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Jul 22 | May 26 | Return |
|---|---|---|---|
| AMTD Digital Inc. (HKD) | 100 | 0.4 | -99.6% |
| Futu Holdings Limit… (FUTU) | 100 | 348.3 | +248.3% |
| Wheels Up Experienc… (UP) | 100 | 1.5 | -98.5% |
| UP Fintech Holding … (TIGR) | 100 | 170.1 | +70.1% |
| Noah Holdings Limit… (NOAH) | 100 | 62.0 | -38.0% |
Price return only. Dividends and distributions are not included.
Quick Verdict: HKD vs FUTU vs UP vs TIGR vs NOAH
Each card shows where this stock fits in a portfolio — not just who wins on paper.
HKD is the #2 pick in this set and the best alternative if quality and efficiency is your priority.
- 179.1% margin vs UP's -39.9%
- 22.3% ROA vs UP's -29.1%
FUTU ranks third and is worth considering specifically for long-term compounding.
- 8.8% 10Y total return vs TIGR's -39.9%
- +45.1% vs UP's -71.4%
Among these 5 stocks, UP doesn't own a clear edge in any measured category.
TIGR is the clearest fit if your priority is growth exposure.
- Rev growth 43.7%, EPS growth 71.4%
- 43.7% NII/revenue growth vs HKD's -94.0%
NOAH carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.
- Dividend streak 2 yrs, beta 0.98, yield 97.4%
- Lower volatility, beta 0.98, Low D/E 1.4%, current ratio 4.53x
- Beta 0.98, yield 97.4%, current ratio 4.53x
- Better valuation composite
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 43.7% NII/revenue growth vs HKD's -94.0% | |
| Value | Better valuation composite | |
| Quality / Margins | 179.1% margin vs UP's -39.9% | |
| Stability / Safety | Beta 0.98 vs UP's 2.50 | |
| Dividends | 97.4% yield; 2-year raise streak; the other 4 pay no meaningful dividend | |
| Momentum (1Y) | +45.1% vs UP's -71.4% | |
| Efficiency (ROA) | 22.3% ROA vs UP's -29.1% |
HKD vs FUTU vs UP vs TIGR vs NOAH — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
HKD vs FUTU vs UP vs TIGR vs NOAH — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
NOAH leads in 3 of 6 categories
FUTU leads 2 • HKD leads 0 • UP leads 0 • TIGR leads 0
Explore the data ↓Income & Cash Flow (Last 12 Months)
FUTU leads this category, winning 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
FUTU is the larger business by revenue, generating $13.6B annually — 151.8x HKD's $90M. HKD is the more profitable business, keeping 179.1% of every revenue dollar as net income compared to UP's -39.9%. On growth, UP holds the edge at -10.2% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $90M | $13.6B | $736M | $392M | $2.6B |
| EBITDAEarnings before interest/tax | $34M | $10.0B | -$191M | $225M | $656M |
| Net IncomeAfter-tax profit | $160M | $7.9B | -$294M | $118M | $656M |
| Free Cash FlowCash after capex | $102M | $0 | -$270M | $673M | $0 |
| Gross MarginGross profit ÷ Revenue | +64.1% | +82.0% | +2.2% | +65.0% | +48.1% |
| Operating MarginEBIT ÷ Revenue | +33.5% | +48.7% | -34.3% | +35.6% | +24.4% |
| Net MarginNet income ÷ Revenue | +179.1% | +40.1% | -39.9% | +15.5% | +18.3% |
| FCF MarginFCF ÷ Revenue | +113.6% | +2.3% | -36.7% | +2.1% | +11.7% |
| Rev. Growth (YoY)Latest quarter vs prior year | -37.7% | — | -10.2% | — | — |
| EPS Growth (YoY)Latest quarter vs prior year | +176.0% | +112.0% | +69.2% | +12.4% | +62.8% |
Valuation Metrics
NOAH leads this category, winning 3 of 6 comparable metrics.
Valuation Metrics
At 2.2x trailing earnings, NOAH trades at a 93% valuation discount to FUTU's 29.2x P/E. On an enterprise value basis, TIGR's 2.8x EV/EBITDA is more attractive than FUTU's 58.9x.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $333M | $51.5B | $242M | $628M | $152M |
| Enterprise ValueMkt cap + debt − cash | $562M | $51.1B | $265M | $414M | -$390M |
| Trailing P/EPrice ÷ TTM EPS | 7.35x | 29.18x | -0.80x | 17.86x | 2.17x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 1.53x | — | 6.79x | 1.08x |
| PEG RatioP/E ÷ EPS growth rate | — | 0.30x | — | — | — |
| EV / EBITDAEnterprise value multiple | 31.66x | 58.89x | — | 2.80x | -3.35x |
| Price / SalesMarket cap ÷ Revenue | 14.20x | 29.69x | 0.33x | 1.60x | 0.40x |
| Price / BookPrice ÷ Book value/share | 2.04x | 5.67x | — | 1.64x | 0.10x |
| Price / FCFMarket cap ÷ FCF | 81.49x | 13.09x | — | 0.76x | 3.39x |
Profitability & Efficiency
NOAH leads this category, winning 3 of 9 comparable metrics.
Profitability & Efficiency
HKD delivers a 28.6% return on equity — every $100 of shareholder capital generates $29 in annual profit, vs $7 for NOAH. NOAH carries lower financial leverage with a 0.01x debt-to-equity ratio, signaling a more conservative balance sheet compared to HKD's 1.62x. On the Piotroski fundamental quality scale (0–9), TIGR scores 6/9 vs HKD's 2/9, reflecting solid financial health.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | +28.6% | +26.4% | — | +17.6% | +6.6% |
| ROA (TTM)Return on assets | +22.3% | +4.6% | -29.1% | +1.6% | +5.6% |
| ROICReturn on invested capital | +0.6% | +14.8% | — | +13.8% | +4.5% |
| ROCEReturn on capital employed | +0.7% | +25.1% | -167.1% | +18.7% | +6.0% |
| Piotroski ScoreFundamental quality 0–9 | 2 | 4 | 3 | 6 | 4 |
| Debt / EquityFinancial leverage | 1.62x | 0.31x | — | 0.27x | 0.01x |
| Net DebtTotal debt minus cash | $229M | -$3.1B | $23M | -$214M | -$3.7B |
| Cash & Equiv.Liquid assets | $29M | $11.7B | $134M | $394M | $3.8B |
| Total DebtShort + long-term debt | $258M | $8.6B | $157M | $180M | $136M |
| Interest CoverageEBIT ÷ Interest expense | 1.17x | — | -2.21x | 3.26x | — |
Total Returns (Dividends Reinvested)
FUTU leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in FUTU five years ago would be worth $11,495 today (with dividends reinvested), compared to $34 for UP. Over the past 12 months, FUTU leads with a +45.1% total return vs UP's -71.4%. The 3-year compound annual growth rate (CAGR) favors FUTU at 53.6% vs UP's -59.3% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | +26.1% | -17.4% | -49.2% | -38.4% | +1.5% |
| 1-Year ReturnPast 12 months | -18.0% | +45.1% | -71.4% | -29.9% | +26.1% |
| 3-Year ReturnCumulative with dividends | -74.5% | +262.2% | -93.2% | +121.7% | -2.6% |
| 5-Year ReturnCumulative with dividends | -89.6% | +15.0% | -99.7% | -62.3% | -67.2% |
| 10-Year ReturnCumulative with dividends | -89.6% | +875.5% | -99.7% | -39.9% | -41.8% |
| CAGR (3Y)Annualised 3-year return | -36.6% | +53.6% | -59.3% | +30.4% | -0.9% |
Risk & Volatility
NOAH leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
NOAH is the less volatile stock with a 0.98 beta — it tends to amplify market swings less than UP's 2.50 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. NOAH currently trades 84.0% from its 52-week high vs UP's 9.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.16x | 2.04x | 2.50x | 2.02x | 0.98x |
| 52-Week HighHighest price in past year | $5.47 | $202.53 | $70.00 | $13.55 | $12.84 |
| 52-Week LowLowest price in past year | $1.26 | $99.20 | $0.75 | $5.95 | $9.31 |
| % of 52W HighCurrent price vs 52-week peak | +30.9% | +71.5% | +9.6% | +47.5% | +84.0% |
| RSI (14)Momentum oscillator 0–100 | 53.8 | 65.0 | 38.9 | 52.1 | 59.9 |
| Avg Volume (50D)Average daily shares traded | 683K | 1.4M | 131K | 2.3M | 125K |
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Analyst consensus: FUTU as "Buy", UP as "Hold", TIGR as "Sell", NOAH as "Buy". Consensus price targets imply 7373.8% upside for UP (target: $500) vs -26.4% for TIGR (target: $5). NOAH is the only dividend payer here at 97.43% yield — a key consideration for income-focused portfolios.
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Buy | Hold | Sell | Buy |
| Price TargetConsensus 12-month target | — | $224.80 | $500.00 | $4.73 | $10.00 |
| # AnalystsCovering analysts | — | 12 | 9 | 4 | 13 |
| Dividend YieldAnnual dividend ÷ price | — | — | — | — | +97.4% |
| Dividend StreakConsecutive years of raises | — | — | — | — | 2 |
| Dividend / ShareAnnual DPS | — | — | — | — | $71.51 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | 0.0% | +0.7% | 0.0% | +5.2% |
NOAH leads in 3 of 6 categories (Valuation Metrics, Profitability & Efficiency). FUTU leads in 2 (Income & Cash Flow, Total Returns).
HKD vs FUTU vs UP vs TIGR vs NOAH: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is HKD or FUTU or UP or TIGR or NOAH a better buy right now?
For growth investors, UP Fintech Holding Ltd.
Sponsored ADR Class A (TIGR) is the stronger pick with 43. 7% revenue growth year-over-year, versus -94. 0% for AMTD Digital Inc. (HKD). Noah Holdings Limited (NOAH) offers the better valuation at 2. 2x trailing P/E (1. 1x forward), making it the more compelling value choice. Analysts rate Futu Holdings Limited (FUTU) a "Buy" — based on 12 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — HKD or FUTU or UP or TIGR or NOAH?
On trailing P/E, Noah Holdings Limited (NOAH) is the cheapest at 2.
2x versus Futu Holdings Limited at 29. 2x. On forward P/E, Noah Holdings Limited is actually cheaper at 1. 1x.
03Which is the better long-term investment — HKD or FUTU or UP or TIGR or NOAH?
Over the past 5 years, Futu Holdings Limited (FUTU) delivered a total return of +15.
0%, compared to -99. 7% for Wheels Up Experience Inc. (UP). Over 10 years, the gap is even starker: FUTU returned +875. 5% versus UP's -99. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — HKD or FUTU or UP or TIGR or NOAH?
By beta (market sensitivity over 5 years), Noah Holdings Limited (NOAH) is the lower-risk stock at 0.
98β versus Wheels Up Experience Inc. 's 2. 50β — meaning UP is approximately 155% more volatile than NOAH relative to the S&P 500. On balance sheet safety, Noah Holdings Limited (NOAH) carries a lower debt/equity ratio of 1% versus 162% for AMTD Digital Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — HKD or FUTU or UP or TIGR or NOAH?
By revenue growth (latest reported year), UP Fintech Holding Ltd.
Sponsored ADR Class A (TIGR) is pulling ahead at 43. 7% versus -94. 0% for AMTD Digital Inc. (HKD). On earnings-per-share growth, the picture is similar: UP Fintech Holding Ltd. Sponsored ADR Class A grew EPS 71. 4% year-over-year, compared to -91. 2% for AMTD Digital Inc.. Over a 3-year CAGR, UP leads at -22. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — HKD or FUTU or UP or TIGR or NOAH?
AMTD Digital Inc.
(HKD) is the more profitable company, earning 189. 5% net margin versus -39. 9% for Wheels Up Experience Inc. — meaning it keeps 189. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HKD leads at 51. 7% versus -34. 3% for UP. At the gross margin level — before operating expenses — FUTU leads at 82. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is HKD or FUTU or UP or TIGR or NOAH more undervalued right now?
On forward earnings alone, Noah Holdings Limited (NOAH) trades at 1.
1x forward P/E versus 6. 8x for UP Fintech Holding Ltd. Sponsored ADR Class A — 5. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for UP: 7373. 8% to $500. 00.
08Which pays a better dividend — HKD or FUTU or UP or TIGR or NOAH?
In this comparison, NOAH (97.
4% yield) pays a dividend. HKD, FUTU, UP, TIGR do not pay a meaningful dividend and should not be held primarily for income.
09Is HKD or FUTU or UP or TIGR or NOAH better for a retirement portfolio?
For long-horizon retirement investors, Noah Holdings Limited (NOAH) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
98), 97. 4% yield). Wheels Up Experience Inc. (UP) carries a higher beta of 2. 50 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (NOAH: -41. 8%, UP: -99. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between HKD and FUTU and UP and TIGR and NOAH?
These companies operate in different sectors (HKD (Technology) and FUTU (Financial Services) and UP (Industrials) and TIGR (Financial Services) and NOAH (Financial Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: HKD is a small-cap deep-value stock; FUTU is a mid-cap high-growth stock; UP is a small-cap quality compounder stock; TIGR is a small-cap high-growth stock; NOAH is a small-cap deep-value stock. NOAH pays a dividend while HKD, FUTU, UP, TIGR do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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