Compare Stocks

4 / 10
Try these comparisons:

Stock Comparison

HNST vs AMZN vs WMT vs TGT

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
HNST
The Honest Company, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$420M
5Y Perf.-76.4%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+68.3%
WMT
Walmart Inc.

Specialty Retail

Consumer DefensiveNYSE • US
Market Cap$1.04T
5Y Perf.+175.0%
TGT
Target Corporation

Discount Stores

Consumer DefensiveNYSE • US
Market Cap$57.36B
5Y Perf.-44.5%

HNST vs AMZN vs WMT vs TGT — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
HNST logoHNST
AMZN logoAMZN
WMT logoWMT
TGT logoTGT
IndustrySpecialty RetailSpecialty RetailSpecialty RetailDiscount Stores
Market Cap$420M$2.92T$1.04T$57.36B
Revenue (TTM)$352M$742.78B$703.06B$106.25B
Net Income (TTM)$-19M$90.80B$22.91B$4.04B
Gross Margin33.9%50.6%24.9%27.3%
Operating Margin-6.1%11.5%4.1%5.3%
Forward P/E35.3x34.8x44.7x15.7x
Total Debt$5M$152.99B$67.09B$5.59B
Cash & Equiv.$90M$86.81B$10.73B$5.49B

HNST vs AMZN vs WMT vs TGTLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

HNST
AMZN
WMT
TGT
StockMay 21May 26Return
The Honest Company,… (HNST)10023.6-76.4%
Amazon.com, Inc. (AMZN)100168.3+68.3%
Walmart Inc. (WMT)100275.0+175.0%
Target Corporation (TGT)10055.5-44.5%

Price return only. Dividends and distributions are not included.

Quick Verdict: HNST vs AMZN vs WMT vs TGT

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: AMZN leads in 4 of 7 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. Target Corporation is the stronger pick specifically for valuation and capital efficiency and dividend income and shareholder returns. WMT also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
HNST
The Honest Company, Inc.
The Secondary Option

HNST lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer cyclical exposure
AMZN
Amazon.com, Inc.
The Growth Play

AMZN carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.

  • Rev growth 12.4%, EPS growth 29.7%, 3Y rev CAGR 11.7%
  • 7.0% 10Y total return vs WMT's 499.5%
  • PEG 1.24 vs WMT's 4.06
  • 12.4% revenue growth vs HNST's -1.9%
Best for: growth exposure and long-term compounding
WMT
Walmart Inc.
The Defensive Choice

WMT is the clearest fit if your priority is stability.

  • Beta 0.12 vs HNST's 1.64
Best for: stability
TGT
Target Corporation
The Income Pick

TGT is the #2 pick in this set and the best alternative if income & stability and sleep-well-at-night is your priority.

  • Dividend streak 22 yrs, beta 0.95, yield 3.6%
  • Lower volatility, beta 0.95, Low D/E 34.6%, current ratio 0.94x
  • Beta 0.95, yield 3.6%, current ratio 0.94x
  • Lower P/E (15.7x vs 44.7x)
Best for: income & stability and sleep-well-at-night
See the full category breakdown
CategoryWinnerWhy
GrowthAMZN logoAMZN12.4% revenue growth vs HNST's -1.9%
ValueTGT logoTGTLower P/E (15.7x vs 44.7x)
Quality / MarginsAMZN logoAMZN12.2% margin vs HNST's -5.4%
Stability / SafetyWMT logoWMTBeta 0.12 vs HNST's 1.64
DividendsTGT logoTGT3.6% yield, 22-year raise streak, vs WMT's 0.7%, (2 stocks pay no dividend)
Momentum (1Y)AMZN logoAMZN+43.7% vs HNST's -22.3%
Efficiency (ROA)AMZN logoAMZN11.5% ROA vs HNST's -8.2%, ROIC 14.7% vs -13.5%

HNST vs AMZN vs WMT vs TGT — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

HNSTThe Honest Company, Inc.
FY 2023
Diapers and Wipes
63.4%$218M
Skin and Personal Care
25.6%$88M
Household and Wellness
11.0%$38M
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
WMTWalmart Inc.
FY 2025
Walmart U S
68.6%$462.4B
Walmart International
18.1%$121.9B
Sams Club
13.4%$90.2B
TGTTarget Corporation
FY 2024
Food and Beverage
22.4%$23.8B
Beauty and Household Essentials
17.5%$18.6B
Home Furnishings and Decor
15.7%$16.7B
Apparel and Accessories
15.5%$16.5B
Hardlines
14.8%$15.8B
Beauty
12.4%$13.2B
Advertising Revenue
0.6%$649M
Other (3)
1.2%$1.3B

HNST vs AMZN vs WMT vs TGT — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLAMZNLAGGINGHNST

Income & Cash Flow (Last 12 Months)

AMZN leads this category, winning 5 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 2109.2x HNST's $352M. AMZN is the more profitable business, keeping 12.2% of every revenue dollar as net income compared to HNST's -5.4%. On growth, AMZN holds the edge at +16.6% YoY revenue growth, suggesting stronger near-term business momentum.

MetricHNST logoHNSTThe Honest Compan…AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget Corporation
RevenueTrailing 12 months$352M$742.8B$703.1B$106.2B
EBITDAEarnings before interest/tax-$14M$155.9B$42.8B$8.7B
Net IncomeAfter-tax profit-$19M$90.8B$22.9B$4.0B
Free Cash FlowCash after capex$20M-$2.5B$15.3B$2.9B
Gross MarginGross profit ÷ Revenue+33.9%+50.6%+24.9%+27.3%
Operating MarginEBIT ÷ Revenue-6.1%+11.5%+4.1%+5.3%
Net MarginNet income ÷ Revenue-5.4%+12.2%+3.3%+3.8%
FCF MarginFCF ÷ Revenue+5.8%-0.3%+2.2%+2.8%
Rev. Growth (YoY)Latest quarter vs prior year-19.7%+16.6%+5.8%+3.2%
EPS Growth (YoY)Latest quarter vs prior year-101.3%+74.8%+35.1%+23.7%
AMZN leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

TGT leads this category, winning 4 of 7 comparable metrics.

At 15.5x trailing earnings, TGT trades at a 68% valuation discount to WMT's 47.7x P/E. Adjusting for growth (PEG ratio), AMZN offers better value at 1.35x vs WMT's 4.33x — a lower PEG means you pay less per unit of expected earnings growth.

MetricHNST logoHNSTThe Honest Compan…AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget Corporation
Market CapShares × price$420M$2.92T$1.04T$57.4B
Enterprise ValueMkt cap + debt − cash$335M$2.98T$1.09T$57.5B
Trailing P/EPrice ÷ TTM EPS-26.64x37.82x47.69x15.49x
Forward P/EPrice ÷ next-FY EPS est.35.29x34.77x44.71x15.74x
PEG RatioP/E ÷ EPS growth rate1.35x4.33x
EV / EBITDAEnterprise value multiple20.47x24.85x7.26x
Price / SalesMarket cap ÷ Revenue1.13x4.07x1.46x0.55x
Price / BookPrice ÷ Book value/share2.44x7.14x10.45x3.55x
Price / FCFMarket cap ÷ FCF30.82x378.98x24.97x20.23x
TGT leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

Evenly matched — HNST and AMZN and TGT each lead in 3 of 9 comparable metrics.

TGT delivers a 26.1% return on equity — every $100 of shareholder capital generates $26 in annual profit, vs $-11 for HNST. HNST carries lower financial leverage with a 0.03x debt-to-equity ratio, signaling a more conservative balance sheet compared to WMT's 0.67x. On the Piotroski fundamental quality scale (0–9), AMZN scores 6/9 vs HNST's 5/9, reflecting solid financial health.

MetricHNST logoHNSTThe Honest Compan…AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget Corporation
ROE (TTM)Return on equity-10.6%+23.3%+22.3%+26.1%
ROA (TTM)Return on assets-8.2%+11.5%+7.9%+6.9%
ROICReturn on invested capital-13.5%+14.7%+14.7%+16.7%
ROCEReturn on capital employed-10.2%+15.3%+17.5%+13.6%
Piotroski ScoreFundamental quality 0–95666
Debt / EquityFinancial leverage0.03x0.37x0.67x0.35x
Net DebtTotal debt minus cash-$85M$66.2B$56.4B$104M
Cash & Equiv.Liquid assets$90M$86.8B$10.7B$5.5B
Total DebtShort + long-term debt$5M$153.0B$67.1B$5.6B
Interest CoverageEBIT ÷ Interest expense-16.04x39.96x11.85x12.40x
Evenly matched — HNST and AMZN and TGT each lead in 3 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

WMT leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in WMT five years ago would be worth $28,695 today (with dividends reinvested), compared to $1,955 for HNST. Over the past 12 months, AMZN leads with a +43.7% total return vs HNST's -22.3%. The 3-year compound annual growth rate (CAGR) favors WMT at 37.6% vs TGT's -3.8% — a key indicator of consistent wealth creation.

MetricHNST logoHNSTThe Honest Compan…AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget Corporation
YTD ReturnYear-to-date+42.9%+19.7%+15.7%+26.4%
1-Year ReturnPast 12 months-22.3%+43.7%+32.7%+36.6%
3-Year ReturnCumulative with dividends+133.1%+156.2%+160.5%-11.0%
5-Year ReturnCumulative with dividends-80.5%+64.8%+186.9%-31.6%
10-Year ReturnCumulative with dividends-76.7%+697.8%+499.5%+99.5%
CAGR (3Y)Annualised 3-year return+32.6%+36.8%+37.6%-3.8%
WMT leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — AMZN and WMT each lead in 1 of 2 comparable metrics.

WMT is the less volatile stock with a 0.12 beta — it tends to amplify market swings less than HNST's 1.64 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs HNST's 67.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricHNST logoHNSTThe Honest Compan…AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget Corporation
Beta (5Y)Sensitivity to S&P 5001.64x1.51x0.12x0.95x
52-Week HighHighest price in past year$5.55$278.56$134.69$133.07
52-Week LowLowest price in past year$2.07$185.01$91.89$83.44
% of 52W HighCurrent price vs 52-week peak+67.2%+97.3%+96.7%+94.6%
RSI (14)Momentum oscillator 0–10056.181.155.961.4
Avg Volume (50D)Average daily shares traded1.9M45.5M17.2M4.5M
Evenly matched — AMZN and WMT each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — WMT and TGT each lead in 1 of 2 comparable metrics.

Analyst consensus: HNST as "Hold", AMZN as "Buy", WMT as "Buy", TGT as "Hold". Consensus price targets imply 13.1% upside for AMZN (target: $307) vs -19.6% for HNST (target: $3). For income investors, TGT offers the higher dividend yield at 3.58% vs WMT's 0.72%.

MetricHNST logoHNSTThe Honest Compan…AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget Corporation
Analyst RatingConsensus buy/hold/sellHoldBuyBuyHold
Price TargetConsensus 12-month target$3.00$306.77$137.04$115.31
# AnalystsCovering analysts10946459
Dividend YieldAnnual dividend ÷ price+0.7%+3.6%
Dividend StreakConsecutive years of raises13722
Dividend / ShareAnnual DPS$0.94$4.51
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%+0.8%+0.7%
Evenly matched — WMT and TGT each lead in 1 of 2 comparable metrics.
Key Takeaway

AMZN leads in 1 of 6 categories (Income & Cash Flow). TGT leads in 1 (Valuation Metrics). 3 tied.

Best OverallAmazon.com, Inc. (AMZN)Leads 1 of 6 categories
Loading custom metrics...

HNST vs AMZN vs WMT vs TGT: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is HNST or AMZN or WMT or TGT a better buy right now?

For growth investors, Amazon.

com, Inc. (AMZN) is the stronger pick with 12. 4% revenue growth year-over-year, versus -1. 9% for The Honest Company, Inc. (HNST). Target Corporation (TGT) offers the better valuation at 15. 5x trailing P/E (15. 7x forward), making it the more compelling value choice. Analysts rate Amazon. com, Inc. (AMZN) a "Buy" — based on 94 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — HNST or AMZN or WMT or TGT?

On trailing P/E, Target Corporation (TGT) is the cheapest at 15.

5x versus Walmart Inc. at 47. 7x. On forward P/E, Target Corporation is actually cheaper at 15. 7x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Amazon. com, Inc. wins at 1. 24x versus Walmart Inc. 's 4. 06x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — HNST or AMZN or WMT or TGT?

Over the past 5 years, Walmart Inc.

(WMT) delivered a total return of +186. 9%, compared to -80. 5% for The Honest Company, Inc. (HNST). Over 10 years, the gap is even starker: AMZN returned +697. 8% versus HNST's -76. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — HNST or AMZN or WMT or TGT?

By beta (market sensitivity over 5 years), Walmart Inc.

(WMT) is the lower-risk stock at 0. 12β versus The Honest Company, Inc. 's 1. 64β — meaning HNST is approximately 1302% more volatile than WMT relative to the S&P 500. On balance sheet safety, The Honest Company, Inc. (HNST) carries a lower debt/equity ratio of 3% versus 67% for Walmart Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — HNST or AMZN or WMT or TGT?

By revenue growth (latest reported year), Amazon.

com, Inc. (AMZN) is pulling ahead at 12. 4% versus -1. 9% for The Honest Company, Inc. (HNST). On earnings-per-share growth, the picture is similar: Amazon. com, Inc. grew EPS 29. 7% year-over-year, compared to -129. 1% for The Honest Company, Inc.. Over a 3-year CAGR, AMZN leads at 11. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — HNST or AMZN or WMT or TGT?

Amazon.

com, Inc. (AMZN) is the more profitable company, earning 10. 8% net margin versus -4. 2% for The Honest Company, Inc. — meaning it keeps 10. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: AMZN leads at 11. 2% versus -5. 0% for HNST. At the gross margin level — before operating expenses — AMZN leads at 50. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is HNST or AMZN or WMT or TGT more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Amazon. com, Inc. (AMZN) is the more undervalued stock at a PEG of 1. 24x versus Walmart Inc. 's 4. 06x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Target Corporation (TGT) trades at 15. 7x forward P/E versus 44. 7x for Walmart Inc. — 29. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for AMZN: 13. 1% to $306. 77.

08

Which pays a better dividend — HNST or AMZN or WMT or TGT?

In this comparison, TGT (3.

6% yield), WMT (0. 7% yield) pay a dividend. HNST, AMZN do not pay a meaningful dividend and should not be held primarily for income.

09

Is HNST or AMZN or WMT or TGT better for a retirement portfolio?

For long-horizon retirement investors, Walmart Inc.

(WMT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 12), 0. 7% yield, +499. 5% 10Y return). The Honest Company, Inc. (HNST) carries a higher beta of 1. 64 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (WMT: +499. 5%, HNST: -76. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between HNST and AMZN and WMT and TGT?

These companies operate in different sectors (HNST (Consumer Cyclical) and AMZN (Consumer Cyclical) and WMT (Consumer Defensive) and TGT (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: HNST is a small-cap quality compounder stock; AMZN is a mega-cap quality compounder stock; WMT is a mega-cap quality compounder stock; TGT is a mid-cap deep-value stock. WMT, TGT pay a dividend while HNST, AMZN do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

Stocks Like

HNST

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Gross Margin > 20%
Run This Screen
Stocks Like

AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
Run This Screen
Stocks Like

WMT

Stable Dividend Mega-Cap

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Gross Margin > 14%
Run This Screen
Stocks Like

TGT

Income & Dividend Stock

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Gross Margin > 16%
  • Dividend Yield > 1.4%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform HNST and AMZN and WMT and TGT on the metrics below

Revenue Growth>
%
(HNST: -19.7% · AMZN: 16.6%)

You Might Also Compare

Based on how these companies actually compete and overlap — not just which sector they're filed under.