Specialty Retail
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HNST vs COTY
Revenue, margins, valuation, and 5-year total return — side by side.
Household & Personal Products
HNST vs COTY — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Specialty Retail | Household & Personal Products |
| Market Cap | $420M | $2.20B |
| Revenue (TTM) | $352M | $5.79B |
| Net Income (TTM) | $-19M | $-536M |
| Gross Margin | 33.9% | 61.9% |
| Operating Margin | -6.1% | -0.3% |
| Forward P/E | 35.3x | 9.2x |
| Total Debt | $5M | $4.25B |
| Cash & Equiv. | $90M | $257M |
HNST vs COTY — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 21 | May 26 | Return |
|---|---|---|---|
| The Honest Company,… (HNST) | 100 | 23.6 | -76.4% |
| Coty Inc. (COTY) | 100 | 28.1 | -71.9% |
Price return only. Dividends and distributions are not included.
Quick Verdict: HNST vs COTY
Each card shows where this stock fits in a portfolio — not just who wins on paper.
HNST is the clearest fit if your priority is income & stability and growth exposure.
- Dividend streak 1 yrs, beta 1.64
- Rev growth -1.9%, EPS growth -129.1%, 3Y rev CAGR 5.8%
- -76.7% 10Y total return vs COTY's -83.0%
COTY carries the broadest edge in this set and is the clearest fit for defensive.
- Beta 1.08, yield 0.6%, current ratio 0.77x
- Lower P/E (9.2x vs 35.3x)
- Beta 1.08 vs HNST's 1.64
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | -1.9% revenue growth vs COTY's -3.7% | |
| Value | Lower P/E (9.2x vs 35.3x) | |
| Quality / Margins | -5.4% margin vs COTY's -9.3% | |
| Stability / Safety | Beta 1.08 vs HNST's 1.64 | |
| Dividends | 0.6% yield; 1-year raise streak; the other pay no meaningful dividend | |
| Momentum (1Y) | -22.3% vs COTY's -45.3% | |
| Efficiency (ROA) | -4.7% ROA vs HNST's -8.2%, ROIC 2.3% vs -13.5% |
HNST vs COTY — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
HNST vs COTY — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
COTY leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
COTY is the larger business by revenue, generating $5.8B annually — 16.4x HNST's $352M. Profitability is closely matched — net margins range from -5.4% (HNST) to -9.3% (COTY). On growth, COTY holds the edge at -1.3% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $352M | $5.8B |
| EBITDAEarnings before interest/tax | -$14M | $314M |
| Net IncomeAfter-tax profit | -$19M | -$536M |
| Free Cash FlowCash after capex | $20M | $311M |
| Gross MarginGross profit ÷ Revenue | +33.9% | +61.9% |
| Operating MarginEBIT ÷ Revenue | -6.1% | -0.3% |
| Net MarginNet income ÷ Revenue | -5.4% | -9.3% |
| FCF MarginFCF ÷ Revenue | +5.8% | +5.4% |
| Rev. Growth (YoY)Latest quarter vs prior year | -19.7% | -1.3% |
| EPS Growth (YoY)Latest quarter vs prior year | -101.3% | 0.0% |
Valuation Metrics
COTY leads this category, winning 4 of 5 comparable metrics.
Valuation Metrics
| Metric | ||
|---|---|---|
| Market CapShares × price | $420M | $2.2B |
| Enterprise ValueMkt cap + debt − cash | $335M | $6.2B |
| Trailing P/EPrice ÷ TTM EPS | -26.64x | -5.68x |
| Forward P/EPrice ÷ next-FY EPS est. | 35.29x | 9.16x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | — | 9.36x |
| Price / SalesMarket cap ÷ Revenue | 1.13x | 0.37x |
| Price / BookPrice ÷ Book value/share | 2.44x | 0.55x |
| Price / FCFMarket cap ÷ FCF | 30.82x | 7.93x |
Profitability & Efficiency
Evenly matched — HNST and COTY each lead in 4 of 8 comparable metrics.
Profitability & Efficiency
HNST delivers a -10.6% return on equity — every $100 of shareholder capital generates $-11 in annual profit, vs $-14 for COTY. HNST carries lower financial leverage with a 0.03x debt-to-equity ratio, signaling a more conservative balance sheet compared to COTY's 1.07x.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | -10.6% | -14.1% |
| ROA (TTM)Return on assets | -8.2% | -4.7% |
| ROICReturn on invested capital | -13.5% | +2.3% |
| ROCEReturn on capital employed | -10.2% | +2.6% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 5 |
| Debt / EquityFinancial leverage | 0.03x | 1.07x |
| Net DebtTotal debt minus cash | -$85M | $4.0B |
| Cash & Equiv.Liquid assets | $90M | $257M |
| Total DebtShort + long-term debt | $5M | $4.2B |
| Interest CoverageEBIT ÷ Interest expense | -16.04x | 0.23x |
Total Returns (Dividends Reinvested)
HNST leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in COTY five years ago would be worth $2,418 today (with dividends reinvested), compared to $1,955 for HNST. Over the past 12 months, HNST leads with a -22.3% total return vs COTY's -45.3%. The 3-year compound annual growth rate (CAGR) favors HNST at 32.6% vs COTY's -40.9% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | +42.9% | -19.6% |
| 1-Year ReturnPast 12 months | -22.3% | -45.3% |
| 3-Year ReturnCumulative with dividends | +133.1% | -79.4% |
| 5-Year ReturnCumulative with dividends | -80.5% | -75.8% |
| 10-Year ReturnCumulative with dividends | -76.7% | -83.0% |
| CAGR (3Y)Annualised 3-year return | +32.6% | -40.9% |
Risk & Volatility
Evenly matched — HNST and COTY each lead in 1 of 2 comparable metrics.
Risk & Volatility
COTY is the less volatile stock with a 1.08 beta — it tends to amplify market swings less than HNST's 1.64 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. HNST currently trades 67.2% from its 52-week high vs COTY's 46.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.64x | 1.08x |
| 52-Week HighHighest price in past year | $5.55 | $5.34 |
| 52-Week LowLowest price in past year | $2.07 | $1.96 |
| % of 52W HighCurrent price vs 52-week peak | +67.2% | +46.8% |
| RSI (14)Momentum oscillator 0–100 | 56.1 | 70.6 |
| Avg Volume (50D)Average daily shares traded | 1.9M | 7.9M |
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Wall Street rates HNST as "Hold" and COTY as "Hold". Consensus price targets imply 60.4% upside for COTY (target: $4) vs -19.6% for HNST (target: $3). COTY is the only dividend payer here at 0.61% yield — a key consideration for income-focused portfolios.
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Hold |
| Price TargetConsensus 12-month target | $3.00 | $4.01 |
| # AnalystsCovering analysts | 10 | 33 |
| Dividend YieldAnnual dividend ÷ price | — | +0.6% |
| Dividend StreakConsecutive years of raises | 1 | 1 |
| Dividend / ShareAnnual DPS | — | $0.02 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | 0.0% |
COTY leads in 2 of 6 categories (Income & Cash Flow, Valuation Metrics). HNST leads in 1 (Total Returns). 2 tied.
HNST vs COTY: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is HNST or COTY a better buy right now?
For growth investors, The Honest Company, Inc.
(HNST) is the stronger pick with -1. 9% revenue growth year-over-year, versus -3. 7% for Coty Inc. (COTY). Analysts rate The Honest Company, Inc. (HNST) a "Hold" — based on 10 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — HNST or COTY?
Over the past 5 years, Coty Inc.
(COTY) delivered a total return of -75. 8%, compared to -80. 5% for The Honest Company, Inc. (HNST). Over 10 years, the gap is even starker: HNST returned -76. 7% versus COTY's -83. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — HNST or COTY?
By beta (market sensitivity over 5 years), Coty Inc.
(COTY) is the lower-risk stock at 1. 08β versus The Honest Company, Inc. 's 1. 64β — meaning HNST is approximately 52% more volatile than COTY relative to the S&P 500. On balance sheet safety, The Honest Company, Inc. (HNST) carries a lower debt/equity ratio of 3% versus 107% for Coty Inc. — giving it more financial flexibility in a downturn.
04Which is growing faster — HNST or COTY?
By revenue growth (latest reported year), The Honest Company, Inc.
(HNST) is pulling ahead at -1. 9% versus -3. 7% for Coty Inc. (COTY). On earnings-per-share growth, the picture is similar: The Honest Company, Inc. grew EPS -129. 1% year-over-year, compared to -609. 8% for Coty Inc.. Over a 3-year CAGR, HNST leads at 5. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
05Which has better profit margins — HNST or COTY?
The Honest Company, Inc.
(HNST) is the more profitable company, earning -4. 2% net margin versus -6. 2% for Coty Inc. — meaning it keeps -4. 2% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: COTY leads at 4. 1% versus -5. 0% for HNST. At the gross margin level — before operating expenses — COTY leads at 64. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is HNST or COTY more undervalued right now?
On forward earnings alone, Coty Inc.
(COTY) trades at 9. 2x forward P/E versus 35. 3x for The Honest Company, Inc. — 26. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for COTY: 60. 4% to $4. 01.
07Which pays a better dividend — HNST or COTY?
In this comparison, COTY (0.
6% yield) pays a dividend. HNST does not pay a meaningful dividend and should not be held primarily for income.
08Is HNST or COTY better for a retirement portfolio?
For long-horizon retirement investors, Coty Inc.
(COTY) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 08), 0. 6% yield). The Honest Company, Inc. (HNST) carries a higher beta of 1. 64 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (COTY: -83. 0%, HNST: -76. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between HNST and COTY?
These companies operate in different sectors (HNST (Consumer Cyclical) and COTY (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
COTY pays a dividend while HNST does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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