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Stock Comparison

HOFT vs WSM

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
HOFT
Hooker Furnishings Corporation

Furnishings, Fixtures & Appliances

Consumer CyclicalNASDAQ • US
Market Cap$138M
5Y Perf.-21.1%
WSM
Williams-Sonoma, Inc.

Specialty Retail

Consumer CyclicalNYSE • US
Market Cap$22.60B
5Y Perf.+341.0%

HOFT vs WSM — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
HOFT logoHOFT
WSM logoWSM
IndustryFurnishings, Fixtures & AppliancesSpecialty Retail
Market Cap$138M$22.60B
Revenue (TTM)$376M$7.81B
Net Income (TTM)$-13M$1.09B
Gross Margin22.4%46.2%
Operating Margin-4.8%18.1%
Forward P/E21.1x
Total Debt$70M$1.46B
Cash & Equiv.$6M$1.02B

HOFT vs WSMLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

HOFT
WSM
StockMay 20May 26Return
Hooker Furnishings … (HOFT)10078.9-21.1%
Williams-Sonoma, In… (WSM)100441.0+341.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: HOFT vs WSM

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: HOFT and WSM are tied at the top with 3 categories each — the right choice depends on your priorities. Williams-Sonoma, Inc. is the stronger pick specifically for growth and revenue expansion and profitability and margin quality. As sector peers, any of these can serve as alternatives in the same allocation.
HOFT
Hooker Furnishings Corporation
The Income Pick

HOFT carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.

  • Dividend streak 10 yrs, beta 0.73, yield 7.3%
  • Lower volatility, beta 0.73, Low D/E 34.4%, current ratio 3.53x
  • Beta 0.73, yield 7.3%, current ratio 3.53x
Best for: income & stability and sleep-well-at-night
WSM
Williams-Sonoma, Inc.
The Growth Play

WSM is the clearest fit if your priority is growth exposure and long-term compounding.

  • Rev growth 1.2%, EPS growth 0.6%, 3Y rev CAGR -3.5%
  • 5.9% 10Y total return vs HOFT's -20.5%
  • 1.2% revenue growth vs HOFT's -8.3%
Best for: growth exposure and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthWSM logoWSM1.2% revenue growth vs HOFT's -8.3%
Quality / MarginsWSM logoWSM13.9% margin vs HOFT's -3.4%
Stability / SafetyHOFT logoHOFTBeta 0.73 vs WSM's 1.49, lower leverage
DividendsHOFT logoHOFT7.3% yield, 10-year raise streak, vs WSM's 1.4%
Momentum (1Y)HOFT logoHOFT+57.7% vs WSM's +18.2%
Efficiency (ROA)WSM logoWSM20.6% ROA vs HOFT's -4.6%, ROIC 44.3% vs -5.1%

HOFT vs WSM — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

HOFTHooker Furnishings Corporation

Segment breakdown not available.

WSMWilliams-Sonoma, Inc.
FY 2024
Pottery Barn Segment
39.4%$3.0B
West Elm Segment
23.9%$1.8B
Williams Sonoma Segment
16.9%$1.3B
Pottery Barn Kids And Teen Segment
14.4%$1.1B
Other Segments
5.5%$421M

HOFT vs WSM — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLWSMLAGGINGHOFT

Income & Cash Flow (Last 12 Months)

WSM leads this category, winning 6 of 6 comparable metrics.

WSM is the larger business by revenue, generating $7.8B annually — 20.7x HOFT's $376M. WSM is the more profitable business, keeping 13.9% of every revenue dollar as net income compared to HOFT's -3.4%. On growth, WSM holds the edge at -4.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricHOFT logoHOFTHooker Furnishing…WSM logoWSMWilliams-Sonoma, …
RevenueTrailing 12 months$376M$7.8B
EBITDAEarnings before interest/tax-$9M$1.5B
Net IncomeAfter-tax profit-$13M$1.1B
Free Cash FlowCash after capex-$14M$1.1B
Gross MarginGross profit ÷ Revenue+22.4%+46.2%
Operating MarginEBIT ÷ Revenue-4.8%+18.1%
Net MarginNet income ÷ Revenue-3.4%+13.9%
FCF MarginFCF ÷ Revenue-3.7%+13.6%
Rev. Growth (YoY)Latest quarter vs prior year-13.6%-4.3%
EPS Growth (YoY)Latest quarter vs prior year-63.2%-1.1%
WSM leads this category, winning 6 of 6 comparable metrics.

Valuation Metrics

HOFT leads this category, winning 3 of 3 comparable metrics.
MetricHOFT logoHOFTHooker Furnishing…WSM logoWSMWilliams-Sonoma, …
Market CapShares × price$138M$22.6B
Enterprise ValueMkt cap + debt − cash$202M$23.0B
Trailing P/EPrice ÷ TTM EPS-10.72x20.76x
Forward P/EPrice ÷ next-FY EPS est.21.08x
PEG RatioP/E ÷ EPS growth rate1.34x
EV / EBITDAEnterprise value multiple13.98x
Price / SalesMarket cap ÷ Revenue0.35x2.89x
Price / BookPrice ÷ Book value/share0.66x10.85x
Price / FCFMarket cap ÷ FCF21.41x
HOFT leads this category, winning 3 of 3 comparable metrics.

Profitability & Efficiency

WSM leads this category, winning 5 of 8 comparable metrics.

WSM delivers a 51.5% return on equity — every $100 of shareholder capital generates $51 in annual profit, vs $-7 for HOFT. HOFT carries lower financial leverage with a 0.34x debt-to-equity ratio, signaling a more conservative balance sheet compared to WSM's 0.70x. On the Piotroski fundamental quality scale (0–9), WSM scores 4/9 vs HOFT's 2/9, reflecting mixed financial health.

MetricHOFT logoHOFTHooker Furnishing…WSM logoWSMWilliams-Sonoma, …
ROE (TTM)Return on equity-6.6%+51.5%
ROA (TTM)Return on assets-4.6%+20.6%
ROICReturn on invested capital-5.1%+44.3%
ROCEReturn on capital employed-6.3%+41.4%
Piotroski ScoreFundamental quality 0–924
Debt / EquityFinancial leverage0.34x0.70x
Net DebtTotal debt minus cash$64M$437M
Cash & Equiv.Liquid assets$6M$1.0B
Total DebtShort + long-term debt$70M$1.5B
Interest CoverageEBIT ÷ Interest expense-13.29x
WSM leads this category, winning 5 of 8 comparable metrics.

Total Returns (Dividends Reinvested)

WSM leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in WSM five years ago would be worth $20,735 today (with dividends reinvested), compared to $4,329 for HOFT. Over the past 12 months, HOFT leads with a +57.7% total return vs WSM's +18.2%. The 3-year compound annual growth rate (CAGR) favors WSM at 48.4% vs HOFT's 0.4% — a key indicator of consistent wealth creation.

MetricHOFT logoHOFTHooker Furnishing…WSM logoWSMWilliams-Sonoma, …
YTD ReturnYear-to-date+16.4%-1.5%
1-Year ReturnPast 12 months+57.7%+18.2%
3-Year ReturnCumulative with dividends+1.3%+227.0%
5-Year ReturnCumulative with dividends-56.7%+107.3%
10-Year ReturnCumulative with dividends-20.5%+587.8%
CAGR (3Y)Annualised 3-year return+0.4%+48.4%
WSM leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — HOFT and WSM each lead in 1 of 2 comparable metrics.

HOFT is the less volatile stock with a 0.73 beta — it tends to amplify market swings less than WSM's 1.49 beta. A beta below 1.0 means the stock typically moves less than the S&P 500.

MetricHOFT logoHOFTHooker Furnishing…WSM logoWSMWilliams-Sonoma, …
Beta (5Y)Sensitivity to S&P 5000.73x1.49x
52-Week HighHighest price in past year$15.99$221.81
52-Week LowLowest price in past year$8.46$147.39
% of 52W HighCurrent price vs 52-week peak+80.4%+82.7%
RSI (14)Momentum oscillator 0–10046.248.9
Avg Volume (50D)Average daily shares traded43K1.2M
Evenly matched — HOFT and WSM each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — HOFT and WSM each lead in 1 of 2 comparable metrics.

Wall Street rates HOFT as "Buy" and WSM as "Hold". For income investors, HOFT offers the higher dividend yield at 7.28% vs WSM's 1.40%.

MetricHOFT logoHOFTHooker Furnishing…WSM logoWSMWilliams-Sonoma, …
Analyst RatingConsensus buy/hold/sellBuyHold
Price TargetConsensus 12-month target$200.25
# AnalystsCovering analysts256
Dividend YieldAnnual dividend ÷ price+7.3%+1.4%
Dividend StreakConsecutive years of raises1020
Dividend / ShareAnnual DPS$0.94$2.57
Buyback YieldShare repurchases ÷ mkt cap0.0%+3.8%
Evenly matched — HOFT and WSM each lead in 1 of 2 comparable metrics.
Key Takeaway

WSM leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). HOFT leads in 1 (Valuation Metrics). 2 tied.

Best OverallWilliams-Sonoma, Inc. (WSM)Leads 3 of 6 categories
Loading custom metrics...

HOFT vs WSM: Frequently Asked Questions

8 questions · data-driven answers · updated daily

01

Is HOFT or WSM a better buy right now?

For growth investors, Williams-Sonoma, Inc.

(WSM) is the stronger pick with 1. 2% revenue growth year-over-year, versus -8. 3% for Hooker Furnishings Corporation (HOFT). Williams-Sonoma, Inc. (WSM) offers the better valuation at 20. 8x trailing P/E (21. 1x forward), making it the more compelling value choice. Analysts rate Hooker Furnishings Corporation (HOFT) a "Buy" — based on 2 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which is the better long-term investment — HOFT or WSM?

Over the past 5 years, Williams-Sonoma, Inc.

(WSM) delivered a total return of +107. 3%, compared to -56. 7% for Hooker Furnishings Corporation (HOFT). Over 10 years, the gap is even starker: WSM returned +587. 8% versus HOFT's -20. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

03

Which is safer — HOFT or WSM?

By beta (market sensitivity over 5 years), Hooker Furnishings Corporation (HOFT) is the lower-risk stock at 0.

73β versus Williams-Sonoma, Inc. 's 1. 49β — meaning WSM is approximately 104% more volatile than HOFT relative to the S&P 500. On balance sheet safety, Hooker Furnishings Corporation (HOFT) carries a lower debt/equity ratio of 34% versus 70% for Williams-Sonoma, Inc. — giving it more financial flexibility in a downturn.

04

Which is growing faster — HOFT or WSM?

By revenue growth (latest reported year), Williams-Sonoma, Inc.

(WSM) is pulling ahead at 1. 2% versus -8. 3% for Hooker Furnishings Corporation (HOFT). On earnings-per-share growth, the picture is similar: Williams-Sonoma, Inc. grew EPS 0. 6% year-over-year, compared to -236. 4% for Hooker Furnishings Corporation. Over a 3-year CAGR, WSM leads at -3. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

05

Which has better profit margins — HOFT or WSM?

Williams-Sonoma, Inc.

(WSM) is the more profitable company, earning 13. 9% net margin versus -3. 1% for Hooker Furnishings Corporation — meaning it keeps 13. 9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: WSM leads at 18. 1% versus -4. 6% for HOFT. At the gross margin level — before operating expenses — WSM leads at 46. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

06

Which pays a better dividend — HOFT or WSM?

All stocks in this comparison pay dividends.

Hooker Furnishings Corporation (HOFT) offers the highest yield at 7. 3%, versus 1. 4% for Williams-Sonoma, Inc. (WSM).

07

Is HOFT or WSM better for a retirement portfolio?

For long-horizon retirement investors, Hooker Furnishings Corporation (HOFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

73), 7. 3% yield). Both have compounded well over 10 years (HOFT: -20. 5%, WSM: +587. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

08

What are the main differences between HOFT and WSM?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: HOFT is a small-cap income-oriented stock; WSM is a mid-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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  • Market Cap > $100B
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  • Dividend Yield > 2.9%
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Stable Dividend Mega-Cap

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 8%
  • Dividend Yield > 0.5%
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