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Stock Comparison

HSY vs GIS vs MDLZ vs K

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
HSY
The Hershey Company

Food Confectioners

Consumer DefensiveNYSE • US
Market Cap$37.89B
5Y Perf.+37.8%
GIS
General Mills, Inc.

Packaged Foods

Consumer DefensiveNYSE • US
Market Cap$19.05B
5Y Perf.-43.4%
MDLZ
Mondelez International, Inc.

Food Confectioners

Consumer DefensiveNASDAQ • US
Market Cap$78.70B
5Y Perf.+17.6%
K
Kellanova

Food Confectioners

Consumer DefensiveNYSE • US
Market Cap$29.03B
5Y Perf.+36.5%

HSY vs GIS vs MDLZ vs K — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
HSY logoHSY
GIS logoGIS
MDLZ logoMDLZ
K logoK
IndustryFood ConfectionersPackaged FoodsFood ConfectionersFood Confectioners
Market Cap$37.89B$19.05B$78.70B$29.03B
Revenue (TTM)$11.99B$18.37B$39.30B$12.64B
Net Income (TTM)$1.09B$2.21B$2.61B$1.33B
Gross Margin34.8%33.0%28.8%36.1%
Operating Margin14.1%19.1%9.4%14.7%
Forward P/E22.2x10.4x20.1x22.1x
Total Debt$5.40B$15.30B$22.40B$6.34B
Cash & Equiv.$926M$364M$2.13B$694M

HSY vs GIS vs MDLZ vs KLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

HSY
GIS
MDLZ
K
StockMay 20May 26Return
The Hershey Company (HSY)100137.8+37.8%
General Mills, Inc. (GIS)10056.6-43.4%
Mondelez Internatio… (MDLZ)100117.6+17.6%
Kellanova (K)100136.5+36.5%

Price return only. Dividends and distributions are not included.

Quick Verdict: HSY vs GIS vs MDLZ vs K

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: HSY and GIS are tied at the top with 2 categories each — the right choice depends on your priorities. General Mills, Inc. is the stronger pick specifically for valuation and capital efficiency and profitability and margin quality. K and MDLZ also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
HSY
The Hershey Company
The Long-Run Compounder

HSY has the current edge in this matchup, primarily because of its strength in long-term compounding.

  • 142.6% 10Y total return vs K's 47.6%
  • 2.9% yield, 34-year raise streak, vs GIS's 6.7%
  • +14.1% vs GIS's -29.9%
Best for: long-term compounding
GIS
General Mills, Inc.
The Value Play

GIS is the #2 pick in this set and the best alternative if value and quality is your priority.

  • Lower P/E (10.4x vs 20.1x)
  • 12.1% margin vs MDLZ's 6.6%
Best for: value and quality
MDLZ
Mondelez International, Inc.
The Income Pick

MDLZ is the clearest fit if your priority is income & stability and growth exposure.

  • Dividend streak 12 yrs, beta 0.06, yield 3.1%
  • Rev growth 5.8%, EPS growth -44.7%, 3Y rev CAGR 7.0%
  • 5.8% revenue growth vs K's -2.8%
Best for: income & stability and growth exposure
K
Kellanova
The Defensive Pick

K is the clearest fit if your priority is sleep-well-at-night and valuation efficiency.

  • Lower volatility, beta 0.05, current ratio 0.81x
  • PEG 3.27 vs GIS's 3.64
  • Beta 0.05, yield 2.7%, current ratio 0.81x
  • Beta 0.05 vs MDLZ's 0.06
Best for: sleep-well-at-night and valuation efficiency
See the full category breakdown
CategoryWinnerWhy
GrowthMDLZ logoMDLZ5.8% revenue growth vs K's -2.8%
ValueGIS logoGISLower P/E (10.4x vs 20.1x)
Quality / MarginsGIS logoGIS12.1% margin vs MDLZ's 6.6%
Stability / SafetyK logoKBeta 0.05 vs MDLZ's 0.06
DividendsHSY logoHSY2.9% yield, 34-year raise streak, vs GIS's 6.7%
Momentum (1Y)HSY logoHSY+14.1% vs GIS's -29.9%
Efficiency (ROA)K logoK8.4% ROA vs MDLZ's 3.7%, ROIC 14.7% vs 6.0%

HSY vs GIS vs MDLZ vs K — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

HSYThe Hershey Company
FY 2025
North America Confectionery Segment
88.2%$9.5B
North America Salty Snacks Segment
11.8%$1.3B
GISGeneral Mills, Inc.
FY 2025
Snacks
21.5%$4.2B
Cereal
15.8%$3.1B
Convenient meals
14.5%$2.8B
Pet Segment
13.3%$2.6B
Dough
12.2%$2.4B
Baking mixes and ingredients
10.0%$1.9B
Yogurt
7.1%$1.4B
Other (2)
5.7%$1.1B
MDLZMondelez International, Inc.
FY 2025
Biscuits
47.7%$18.4B
Chocolate
32.9%$12.7B
Gum and Candy
10.5%$4.1B
Cheese and Grocery
6.2%$2.4B
Beverages
2.6%$1.0B
KKellanova
FY 2024
Retail Channel Snacks
63.7%$8.1B
Retail Channel Cereal
21.2%$2.7B
Frozen And Specialty Channels
8.6%$1.1B
NoodlesandOther
6.5%$833M

HSY vs GIS vs MDLZ vs K — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLKLAGGINGMDLZ

Income & Cash Flow (Last 12 Months)

HSY leads this category, winning 3 of 6 comparable metrics.

MDLZ is the larger business by revenue, generating $39.3B annually — 3.3x HSY's $12.0B. GIS is the more profitable business, keeping 12.1% of every revenue dollar as net income compared to MDLZ's 6.6%. On growth, HSY holds the edge at +10.6% YoY revenue growth, suggesting stronger near-term business momentum.

MetricHSY logoHSYThe Hershey Compa…GIS logoGISGeneral Mills, In…MDLZ logoMDLZMondelez Internat…K logoKKellanova
RevenueTrailing 12 months$12.0B$18.4B$39.3B$12.6B
EBITDAEarnings before interest/tax$2.0B$3.9B$4.9B$2.2B
Net IncomeAfter-tax profit$1.1B$2.2B$2.6B$1.3B
Free Cash FlowCash after capex$2.2B$1.7B$2.6B$650M
Gross MarginGross profit ÷ Revenue+34.8%+33.0%+28.8%+36.1%
Operating MarginEBIT ÷ Revenue+14.1%+19.1%+9.4%+14.7%
Net MarginNet income ÷ Revenue+9.1%+12.1%+6.6%+10.6%
FCF MarginFCF ÷ Revenue+18.1%+9.0%+6.6%+5.1%
Rev. Growth (YoY)Latest quarter vs prior year+10.6%-8.4%+8.2%+0.3%
EPS Growth (YoY)Latest quarter vs prior year+93.6%-50.0%+38.7%-15.0%
HSY leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

GIS leads this category, winning 7 of 7 comparable metrics.

At 8.7x trailing earnings, GIS trades at a 80% valuation discount to HSY's 43.1x P/E. Adjusting for growth (PEG ratio), GIS offers better value at 3.04x vs K's 3.19x — a lower PEG means you pay less per unit of expected earnings growth.

MetricHSY logoHSYThe Hershey Compa…GIS logoGISGeneral Mills, In…MDLZ logoMDLZMondelez Internat…K logoKKellanova
Market CapShares × price$37.9B$19.1B$78.7B$29.0B
Enterprise ValueMkt cap + debt − cash$42.4B$34.0B$99.0B$34.7B
Trailing P/EPrice ÷ TTM EPS43.07x8.71x32.44x21.51x
Forward P/EPrice ÷ next-FY EPS est.22.23x10.43x20.06x22.06x
PEG RatioP/E ÷ EPS growth rate3.04x3.19x
EV / EBITDAEnterprise value multiple29.24x8.84x19.88x15.48x
Price / SalesMarket cap ÷ Revenue3.24x0.98x2.04x2.28x
Price / BookPrice ÷ Book value/share8.19x2.16x3.07x7.44x
Price / FCFMarket cap ÷ FCF21.66x8.31x24.33x25.65x
GIS leads this category, winning 7 of 7 comparable metrics.

Profitability & Efficiency

K leads this category, winning 5 of 9 comparable metrics.

K delivers a 31.7% return on equity — every $100 of shareholder capital generates $32 in annual profit, vs $10 for MDLZ. MDLZ carries lower financial leverage with a 0.87x debt-to-equity ratio, signaling a more conservative balance sheet compared to GIS's 1.66x. On the Piotroski fundamental quality scale (0–9), K scores 7/9 vs MDLZ's 5/9, reflecting strong financial health.

MetricHSY logoHSYThe Hershey Compa…GIS logoGISGeneral Mills, In…MDLZ logoMDLZMondelez Internat…K logoKKellanova
ROE (TTM)Return on equity+23.7%+23.7%+10.0%+31.7%
ROA (TTM)Return on assets+8.0%+6.8%+3.7%+8.4%
ROICReturn on invested capital+11.5%+10.6%+6.0%+14.7%
ROCEReturn on capital employed+14.4%+13.3%+7.3%+17.4%
Piotroski ScoreFundamental quality 0–96557
Debt / EquityFinancial leverage1.17x1.66x0.87x1.63x
Net DebtTotal debt minus cash$4.5B$14.9B$20.3B$5.6B
Cash & Equiv.Liquid assets$926M$364M$2.1B$694M
Total DebtShort + long-term debt$5.4B$15.3B$22.4B$6.3B
Interest CoverageEBIT ÷ Interest expense7.99x5.01x10.01x6.41x
K leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

K leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in K five years ago would be worth $14,973 today (with dividends reinvested), compared to $7,472 for GIS. Over the past 12 months, HSY leads with a +14.1% total return vs GIS's -29.9%. The 3-year compound annual growth rate (CAGR) favors K at 10.3% vs GIS's -21.8% — a key indicator of consistent wealth creation.

MetricHSY logoHSYThe Hershey Compa…GIS logoGISGeneral Mills, In…MDLZ logoMDLZMondelez Internat…K logoKKellanova
YTD ReturnYear-to-date+3.3%-19.2%+15.2%
1-Year ReturnPast 12 months+14.1%-29.9%-5.8%+3.2%
3-Year ReturnCumulative with dividends-26.2%-52.3%-14.5%+34.4%
5-Year ReturnCumulative with dividends+24.8%-25.3%+12.6%+49.7%
10-Year ReturnCumulative with dividends+142.6%-9.2%+68.4%+47.6%
CAGR (3Y)Annualised 3-year return-9.6%-21.8%-5.1%+10.3%
K leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — GIS and K each lead in 1 of 2 comparable metrics.

GIS is the less volatile stock with a -0.04 beta — it tends to amplify market swings less than MDLZ's 0.06 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. K currently trades 99.7% from its 52-week high vs GIS's 64.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricHSY logoHSYThe Hershey Compa…GIS logoGISGeneral Mills, In…MDLZ logoMDLZMondelez Internat…K logoKKellanova
Beta (5Y)Sensitivity to S&P 500-0.03x-0.04x0.06x0.05x
52-Week HighHighest price in past year$239.48$55.35$71.15$83.65
52-Week LowLowest price in past year$150.04$33.58$51.20$76.48
% of 52W HighCurrent price vs 52-week peak+78.1%+64.5%+86.2%+99.7%
RSI (14)Momentum oscillator 0–10037.342.268.760.6
Avg Volume (50D)Average daily shares traded1.7M8.7M9.0M42.7M
Evenly matched — GIS and K each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — HSY and GIS each lead in 1 of 2 comparable metrics.

Analyst consensus: HSY as "Hold", GIS as "Hold", MDLZ as "Buy", K as "Hold". Consensus price targets imply 30.4% upside for GIS (target: $47) vs -11.3% for K (target: $74). For income investors, GIS offers the higher dividend yield at 6.72% vs K's 2.69%.

MetricHSY logoHSYThe Hershey Compa…GIS logoGISGeneral Mills, In…MDLZ logoMDLZMondelez Internat…K logoKKellanova
Analyst RatingConsensus buy/hold/sellHoldHoldBuyHold
Price TargetConsensus 12-month target$226.29$46.58$67.00$74.03
# AnalystsCovering analysts35344134
Dividend YieldAnnual dividend ÷ price+2.9%+6.7%+3.1%+2.7%
Dividend StreakConsecutive years of raises345120
Dividend / ShareAnnual DPS$5.34$2.40$1.92$2.24
Buyback YieldShare repurchases ÷ mkt cap0.0%+6.3%+3.0%0.0%
Evenly matched — HSY and GIS each lead in 1 of 2 comparable metrics.
Key Takeaway

K leads in 2 of 6 categories (Profitability & Efficiency, Total Returns). HSY leads in 1 (Income & Cash Flow). 2 tied.

Best OverallKellanova (K)Leads 2 of 6 categories
Loading custom metrics...

HSY vs GIS vs MDLZ vs K: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is HSY or GIS or MDLZ or K a better buy right now?

For growth investors, Mondelez International, Inc.

(MDLZ) is the stronger pick with 5. 8% revenue growth year-over-year, versus -2. 8% for Kellanova (K). General Mills, Inc. (GIS) offers the better valuation at 8. 7x trailing P/E (10. 4x forward), making it the more compelling value choice. Analysts rate Mondelez International, Inc. (MDLZ) a "Buy" — based on 41 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — HSY or GIS or MDLZ or K?

On trailing P/E, General Mills, Inc.

(GIS) is the cheapest at 8. 7x versus The Hershey Company at 43. 1x. On forward P/E, General Mills, Inc. is actually cheaper at 10. 4x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Kellanova wins at 3. 27x versus General Mills, Inc. 's 3. 64x.

03

Which is the better long-term investment — HSY or GIS or MDLZ or K?

Over the past 5 years, Kellanova (K) delivered a total return of +49.

7%, compared to -25. 3% for General Mills, Inc. (GIS). Over 10 years, the gap is even starker: HSY returned +142. 6% versus GIS's -9. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — HSY or GIS or MDLZ or K?

By beta (market sensitivity over 5 years), General Mills, Inc.

(GIS) is the lower-risk stock at -0. 04β versus Mondelez International, Inc. 's 0. 06β — meaning MDLZ is approximately -267% more volatile than GIS relative to the S&P 500. On balance sheet safety, Mondelez International, Inc. (MDLZ) carries a lower debt/equity ratio of 87% versus 166% for General Mills, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — HSY or GIS or MDLZ or K?

By revenue growth (latest reported year), Mondelez International, Inc.

(MDLZ) is pulling ahead at 5. 8% versus -2. 8% for Kellanova (K). On earnings-per-share growth, the picture is similar: Kellanova grew EPS 40. 6% year-over-year, compared to -60. 3% for The Hershey Company. Over a 3-year CAGR, MDLZ leads at 7. 0% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — HSY or GIS or MDLZ or K?

General Mills, Inc.

(GIS) is the more profitable company, earning 11. 8% net margin versus 6. 4% for Mondelez International, Inc. — meaning it keeps 11. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: GIS leads at 17. 0% versus 9. 4% for MDLZ. At the gross margin level — before operating expenses — K leads at 36. 9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is HSY or GIS or MDLZ or K more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Kellanova (K) is the more undervalued stock at a PEG of 3. 27x versus General Mills, Inc. 's 3. 64x. Both stocks trade at elevated growth-adjusted valuations, so expected growth needs to materialise. On forward earnings alone, General Mills, Inc. (GIS) trades at 10. 4x forward P/E versus 22. 2x for The Hershey Company — 11. 8x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for GIS: 30. 4% to $46. 58.

08

Which pays a better dividend — HSY or GIS or MDLZ or K?

All stocks in this comparison pay dividends.

General Mills, Inc. (GIS) offers the highest yield at 6. 7%, versus 2. 7% for Kellanova (K).

09

Is HSY or GIS or MDLZ or K better for a retirement portfolio?

For long-horizon retirement investors, The Hershey Company (HSY) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0.

03), 2. 9% yield, +142. 6% 10Y return). Both have compounded well over 10 years (HSY: +142. 6%, K: +47. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between HSY and GIS and MDLZ and K?

Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: HSY is a mid-cap quality compounder stock; GIS is a mid-cap deep-value stock; MDLZ is a mid-cap income-oriented stock; K is a mid-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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MDLZ

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  • Market Cap > $100B
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Beat Both

Find stocks that outperform HSY and GIS and MDLZ and K on the metrics below

Revenue Growth>
%
(HSY: 10.6% · GIS: -8.4%)
Net Margin>
%
(HSY: 9.1% · GIS: 12.1%)
P/E Ratio<
x
(HSY: 43.1x · GIS: 8.7x)

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