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Stock Comparison

HTCR vs HUBS

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
HTCR
HeartCore Enterprises, Inc.

Software - Application

TechnologyNASDAQ • JP
Market Cap$209K
5Y Perf.-99.7%
HUBS
HubSpot, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$12.58B
5Y Perf.-53.5%

HTCR vs HUBS — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
HTCR logoHTCR
HUBS logoHUBS
IndustrySoftware - ApplicationSoftware - Application
Market Cap$209K$12.58B
Revenue (TTM)$13M$3.30B
Net Income (TTM)$6M$100M
Gross Margin40.3%83.7%
Operating Margin-17.1%1.9%
Forward P/E0.0x19.6x
Total Debt$756K$485M
Cash & Equiv.$2M$882M

HTCR vs HUBSLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

HTCR
HUBS
StockFeb 22May 26Return
HeartCore Enterpris… (HTCR)1000.4-99.7%
HubSpot, Inc. (HUBS)10046.5-53.5%

Price return only. Dividends and distributions are not included.

Quick Verdict: HTCR vs HUBS

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: HTCR leads in 4 of 7 categories, making it the strongest pick for valuation and capital efficiency and profitability and margin quality. HubSpot, Inc. is the stronger pick specifically for growth and revenue expansion and capital preservation and lower volatility. As sector peers, any of these can serve as alternatives in the same allocation.
HTCR
HeartCore Enterprises, Inc.
The Defensive Pick

HTCR carries the broadest edge in this set and is the clearest fit for sleep-well-at-night.

  • Lower volatility, beta 1.85, Low D/E 10.4%, current ratio 1.58x
  • Lower P/E (0.0x vs 19.6x)
  • 43.8% margin vs HUBS's 3.0%
Best for: sleep-well-at-night
HUBS
HubSpot, Inc.
The Income Pick

HUBS is the clearest fit if your priority is income & stability and growth exposure.

  • beta 1.18
  • Rev growth 19.2%, EPS growth 8.6%, 3Y rev CAGR 21.8%
  • 469.1% 10Y total return vs HTCR's -99.7%
Best for: income & stability and growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthHUBS logoHUBS19.2% revenue growth vs HTCR's -70.5%
ValueHTCR logoHTCRLower P/E (0.0x vs 19.6x)
Quality / MarginsHTCR logoHTCR43.8% margin vs HUBS's 3.0%
Stability / SafetyHUBS logoHUBSBeta 1.18 vs HTCR's 1.85
DividendsHTCR logoHTCR100.0% yield; 2-year raise streak; the other pay no meaningful dividend
Momentum (1Y)HUBS logoHUBS-62.0% vs HTCR's -97.2%
Efficiency (ROA)HTCR logoHTCR46.2% ROA vs HUBS's 2.7%, ROIC -39.9% vs 0.4%

HTCR vs HUBS — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

HTCRHeartCore Enterprises, Inc.
FY 2025
Consulting Services
100.0%$2M
HUBSHubSpot, Inc.
FY 2025
Subscription and Circulation
97.8%$3.1B
Service
2.2%$67M

HTCR vs HUBS — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLHUBSLAGGINGHTCR

Income & Cash Flow (Last 12 Months)

HUBS leads this category, winning 5 of 6 comparable metrics.

HUBS is the larger business by revenue, generating $3.3B annually — 249.1x HTCR's $13M. HTCR is the more profitable business, keeping 43.8% of every revenue dollar as net income compared to HUBS's 3.0%. On growth, HUBS holds the edge at +23.4% YoY revenue growth, suggesting stronger near-term business momentum.

MetricHTCR logoHTCRHeartCore Enterpr…HUBS logoHUBSHubSpot, Inc.
RevenueTrailing 12 months$13M$3.3B
EBITDAEarnings before interest/tax-$2M$166M
Net IncomeAfter-tax profit$6M$100M
Free Cash FlowCash after capex-$4M$712M
Gross MarginGross profit ÷ Revenue+40.3%+83.7%
Operating MarginEBIT ÷ Revenue-17.1%+1.9%
Net MarginNet income ÷ Revenue+43.8%+3.0%
FCF MarginFCF ÷ Revenue-27.7%+21.6%
Rev. Growth (YoY)Latest quarter vs prior year-44.4%+23.4%
EPS Growth (YoY)Latest quarter vs prior year+163.6%+2.5%
HUBS leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

HTCR leads this category, winning 3 of 3 comparable metrics.

At 0.0x trailing earnings, HTCR trades at a 100% valuation discount to HUBS's 284.1x P/E.

MetricHTCR logoHTCRHeartCore Enterpr…HUBS logoHUBSHubSpot, Inc.
Market CapShares × price$209,080$12.6B
Enterprise ValueMkt cap + debt − cash-$1M$12.2B
Trailing P/EPrice ÷ TTM EPS0.04x284.08x
Forward P/EPrice ÷ next-FY EPS est.19.61x
PEG RatioP/E ÷ EPS growth rate0.00x
EV / EBITDAEnterprise value multiple69.24x
Price / SalesMarket cap ÷ Revenue0.02x4.02x
Price / BookPrice ÷ Book value/share0.03x6.29x
Price / FCFMarket cap ÷ FCF17.77x
HTCR leads this category, winning 3 of 3 comparable metrics.

Profitability & Efficiency

HUBS leads this category, winning 5 of 9 comparable metrics.

HTCR delivers a 151.8% return on equity — every $100 of shareholder capital generates $152 in annual profit, vs $5 for HUBS. HTCR carries lower financial leverage with a 0.10x debt-to-equity ratio, signaling a more conservative balance sheet compared to HUBS's 0.23x. On the Piotroski fundamental quality scale (0–9), HUBS scores 6/9 vs HTCR's 4/9, reflecting solid financial health.

MetricHTCR logoHTCRHeartCore Enterpr…HUBS logoHUBSHubSpot, Inc.
ROE (TTM)Return on equity+151.8%+5.0%
ROA (TTM)Return on assets+46.2%+2.7%
ROICReturn on invested capital-39.9%+0.4%
ROCEReturn on capital employed-41.7%+0.5%
Piotroski ScoreFundamental quality 0–946
Debt / EquityFinancial leverage0.10x0.23x
Net DebtTotal debt minus cash-$1M-$397M
Cash & Equiv.Liquid assets$2M$882M
Total DebtShort + long-term debt$756,179$485M
Interest CoverageEBIT ÷ Interest expense-38.03x4753.07x
HUBS leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

HUBS leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in HUBS five years ago would be worth $4,794 today (with dividends reinvested), compared to $34 for HTCR. Over the past 12 months, HUBS leads with a -62.0% total return vs HTCR's -97.2%. The 3-year compound annual growth rate (CAGR) favors HUBS at -18.1% vs HTCR's -74.3% — a key indicator of consistent wealth creation.

MetricHTCR logoHTCRHeartCore Enterpr…HUBS logoHUBSHubSpot, Inc.
YTD ReturnYear-to-date-97.4%-36.1%
1-Year ReturnPast 12 months-97.2%-62.0%
3-Year ReturnCumulative with dividends-98.3%-45.1%
5-Year ReturnCumulative with dividends-99.7%-52.1%
10-Year ReturnCumulative with dividends-99.7%+469.1%
CAGR (3Y)Annualised 3-year return-74.3%-18.1%
HUBS leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

HUBS leads this category, winning 2 of 2 comparable metrics.

HUBS is the less volatile stock with a 1.18 beta — it tends to amplify market swings less than HTCR's 1.85 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. HUBS currently trades 35.8% from its 52-week high vs HTCR's 0.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricHTCR logoHTCRHeartCore Enterpr…HUBS logoHUBSHubSpot, Inc.
Beta (5Y)Sensitivity to S&P 5001.85x1.18x
52-Week HighHighest price in past year$668.00$682.57
52-Week LowLowest price in past year$0.29$187.45
% of 52W HighCurrent price vs 52-week peak+0.5%+35.8%
RSI (14)Momentum oscillator 0–10016.751.1
Avg Volume (50D)Average daily shares traded36K1.5M
HUBS leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

HTCR is the only dividend payer here at 100.00% yield — a key consideration for income-focused portfolios.

MetricHTCR logoHTCRHeartCore Enterpr…HUBS logoHUBSHubSpot, Inc.
Analyst RatingConsensus buy/hold/sellBuy
Price TargetConsensus 12-month target$360.89
# AnalystsCovering analysts47
Dividend YieldAnnual dividend ÷ price+100.0%
Dividend StreakConsecutive years of raises2
Dividend / ShareAnnual DPS$51.92
Buyback YieldShare repurchases ÷ mkt cap0.0%+4.0%
Insufficient data to determine a leader in this category.
Key Takeaway

HUBS leads in 4 of 6 categories (Income & Cash Flow, Profitability & Efficiency). HTCR leads in 1 (Valuation Metrics).

Best OverallHubSpot, Inc. (HUBS)Leads 4 of 6 categories
Loading custom metrics...

HTCR vs HUBS: Frequently Asked Questions

9 questions · data-driven answers · updated daily

01

Is HTCR or HUBS a better buy right now?

For growth investors, HubSpot, Inc.

(HUBS) is the stronger pick with 19. 2% revenue growth year-over-year, versus -70. 5% for HeartCore Enterprises, Inc. (HTCR). HeartCore Enterprises, Inc. (HTCR) offers the better valuation at 0. 0x trailing P/E, making it the more compelling value choice. Analysts rate HubSpot, Inc. (HUBS) a "Buy" — based on 47 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — HTCR or HUBS?

On trailing P/E, HeartCore Enterprises, Inc.

(HTCR) is the cheapest at 0. 0x versus HubSpot, Inc. at 284. 1x.

03

Which is the better long-term investment — HTCR or HUBS?

Over the past 5 years, HubSpot, Inc.

(HUBS) delivered a total return of -52. 1%, compared to -99. 7% for HeartCore Enterprises, Inc. (HTCR). Over 10 years, the gap is even starker: HUBS returned +469. 1% versus HTCR's -99. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — HTCR or HUBS?

By beta (market sensitivity over 5 years), HubSpot, Inc.

(HUBS) is the lower-risk stock at 1. 18β versus HeartCore Enterprises, Inc. 's 1. 85β — meaning HTCR is approximately 56% more volatile than HUBS relative to the S&P 500. On balance sheet safety, HeartCore Enterprises, Inc. (HTCR) carries a lower debt/equity ratio of 10% versus 23% for HubSpot, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — HTCR or HUBS?

By revenue growth (latest reported year), HubSpot, Inc.

(HUBS) is pulling ahead at 19. 2% versus -70. 5% for HeartCore Enterprises, Inc. (HTCR). On earnings-per-share growth, the picture is similar: HubSpot, Inc. grew EPS 863. 0% year-over-year, compared to 411. 2% for HeartCore Enterprises, Inc.. Over a 3-year CAGR, HUBS leads at 21. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — HTCR or HUBS?

HeartCore Enterprises, Inc.

(HTCR) is the more profitable company, earning 64. 6% net margin versus 1. 5% for HubSpot, Inc. — meaning it keeps 64. 6% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HUBS leads at 0. 4% versus -33. 2% for HTCR. At the gross margin level — before operating expenses — HUBS leads at 83. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Which pays a better dividend — HTCR or HUBS?

In this comparison, HTCR (100.

0% yield) pays a dividend. HUBS does not pay a meaningful dividend and should not be held primarily for income.

08

Is HTCR or HUBS better for a retirement portfolio?

For long-horizon retirement investors, HubSpot, Inc.

(HUBS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 18), +469. 1% 10Y return). HeartCore Enterprises, Inc. (HTCR) carries a higher beta of 1. 85 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (HUBS: +469. 1%, HTCR: -99. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

09

What are the main differences between HTCR and HUBS?

Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: HTCR is a small-cap deep-value stock; HUBS is a mid-cap high-growth stock. HTCR pays a dividend while HUBS does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform both.

Stocks Like

HTCR

Income & Dividend Stock

  • Sector: Technology
  • Market Cap > $20B
  • Net Margin > 26%
  • Dividend Yield > 40.0%
Run This Screen
Stocks Like

HUBS

High-Growth Disruptor

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 11%
  • Gross Margin > 50%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform HTCR and HUBS on the metrics below

Revenue Growth>
%
(HTCR: -44.4% · HUBS: 23.4%)
Net Margin>
%
(HTCR: 43.8% · HUBS: 3.0%)
P/E Ratio<
x
(HTCR: 0.0x · HUBS: 284.1x)

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