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Stock Comparison

HTHT vs BABA

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
HTHT
H World Group Limited

Travel Lodging

Consumer CyclicalNASDAQ • CN
Market Cap$15.67B
5Y Perf.+41.3%
BABA
Alibaba Group Holding Limited

Specialty Retail

Consumer CyclicalNYSE • CN
Market Cap$340.44B
5Y Perf.-32.0%

HTHT vs BABA — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
HTHT logoHTHT
BABA logoBABA
IndustryTravel LodgingSpecialty Retail
Market Cap$15.67B$340.44B
Revenue (TTM)$25.22B$1.01T
Net Income (TTM)$5.06B$123.35B
Gross Margin39.4%41.2%
Operating Margin26.1%10.9%
Forward P/E2.7x4.1x
Total Debt$36.09B$248.49B
Cash & Equiv.$10.54B$181.73B

HTHT vs BABALong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

HTHT
BABA
StockMay 20May 26Return
H World Group Limit… (HTHT)100141.3+41.3%
Alibaba Group Holdi… (BABA)10068.0-32.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: HTHT vs BABA

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: HTHT leads in 6 of 7 categories, making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Alibaba Group Holding Limited is the stronger pick specifically for growth and revenue expansion. As sector peers, any of these can serve as alternatives in the same allocation.
HTHT
H World Group Limited
The Income Pick

HTHT carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.

  • Dividend streak 2 yrs, beta 0.55, yield 3.6%
  • 5.3% 10Y total return vs BABA's 83.4%
  • Lower volatility, beta 0.55, current ratio 0.91x
Best for: income & stability and long-term compounding
BABA
Alibaba Group Holding Limited
The Growth Play

BABA is the clearest fit if your priority is growth exposure.

  • Rev growth 5.9%, EPS growth 70.9%, 3Y rev CAGR 5.3%
  • 5.9% revenue growth vs HTHT's 3.0%
Best for: growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthBABA logoBABA5.9% revenue growth vs HTHT's 3.0%
ValueHTHT logoHTHTLower P/E (2.7x vs 4.1x)
Quality / MarginsHTHT logoHTHT20.1% margin vs BABA's 12.2%
Stability / SafetyHTHT logoHTHTBeta 0.55 vs BABA's 1.21
DividendsHTHT logoHTHT3.6% yield, 2-year raise streak, vs BABA's 1.3%
Momentum (1Y)HTHT logoHTHT+43.9% vs BABA's +16.0%
Efficiency (ROA)HTHT logoHTHT8.0% ROA vs BABA's 6.7%, ROIC 11.9% vs 9.6%

HTHT vs BABA — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

HTHTH World Group Limited
FY 2024
Leased And Owned Hotels
29.3%$13.8B
Room Revenues
25.0%$11.8B
Manachised And Franchised Hotels
20.1%$9.5B
Central Reservation System Usage Fees Other System Maintenance And Support Fees
7.0%$3.3B
On Going Management And Service Fees
7.0%$3.3B
Reimbursements For Hotel Manager Fees
3.7%$1.8B
Food and Beverage Revenues
2.8%$1.3B
Other (4)
5.0%$2.4B
BABAAlibaba Group Holding Limited
FY 2025
Customer Management Services
42.6%$424.9B
Sales Of Goods
27.5%$274.3B
Logistics Services
12.4%$123.4B
Cloud Services
8.5%$84.5B
Membership Fees and Value Added Services
4.7%$46.6B
Product and Service, Other
4.3%$42.7B

HTHT vs BABA — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLHTHTLAGGINGBABA

Income & Cash Flow (Last 12 Months)

HTHT leads this category, winning 5 of 6 comparable metrics.

BABA is the larger business by revenue, generating $1.01T annually — 40.1x HTHT's $25.2B. HTHT is the more profitable business, keeping 20.1% of every revenue dollar as net income compared to BABA's 12.2%.

MetricHTHT logoHTHTH World Group Lim…BABA logoBABAAlibaba Group Hol…
RevenueTrailing 12 months$25.2B$1.01T
EBITDAEarnings before interest/tax$7.8B$114.6B
Net IncomeAfter-tax profit$5.1B$123.4B
Free Cash FlowCash after capex$7.5B$2.6B
Gross MarginGross profit ÷ Revenue+39.4%+41.2%
Operating MarginEBIT ÷ Revenue+26.1%+10.9%
Net MarginNet income ÷ Revenue+20.1%+12.2%
FCF MarginFCF ÷ Revenue+29.6%+0.3%
Rev. Growth (YoY)Latest quarter vs prior year+6.8%+4.8%
EPS Growth (YoY)Latest quarter vs prior year+21.5%-52.0%
HTHT leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

BABA leads this category, winning 4 of 6 comparable metrics.

At 17.9x trailing earnings, BABA trades at a 14% valuation discount to HTHT's 20.9x P/E. On an enterprise value basis, BABA's 13.6x EV/EBITDA is more attractive than HTHT's 17.8x.

MetricHTHT logoHTHTH World Group Lim…BABA logoBABAAlibaba Group Hol…
Market CapShares × price$15.7B$340.4B
Enterprise ValueMkt cap + debt − cash$19.4B$350.3B
Trailing P/EPrice ÷ TTM EPS20.85x17.90x
Forward P/EPrice ÷ next-FY EPS est.2.67x4.13x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple17.82x13.55x
Price / SalesMarket cap ÷ Revenue4.33x2.33x
Price / BookPrice ÷ Book value/share8.15x2.12x
Price / FCFMarket cap ÷ FCF14.54x29.64x
BABA leads this category, winning 4 of 6 comparable metrics.

Profitability & Efficiency

HTHT leads this category, winning 7 of 9 comparable metrics.

HTHT delivers a 42.3% return on equity — every $100 of shareholder capital generates $42 in annual profit, vs $11 for BABA. BABA carries lower financial leverage with a 0.23x debt-to-equity ratio, signaling a more conservative balance sheet compared to HTHT's 2.78x. On the Piotroski fundamental quality scale (0–9), BABA scores 7/9 vs HTHT's 6/9, reflecting strong financial health.

MetricHTHT logoHTHTH World Group Lim…BABA logoBABAAlibaba Group Hol…
ROE (TTM)Return on equity+42.3%+11.2%
ROA (TTM)Return on assets+8.0%+6.7%
ROICReturn on invested capital+11.9%+9.6%
ROCEReturn on capital employed+13.2%+10.4%
Piotroski ScoreFundamental quality 0–967
Debt / EquityFinancial leverage2.78x0.23x
Net DebtTotal debt minus cash$25.6B$66.8B
Cash & Equiv.Liquid assets$10.5B$181.7B
Total DebtShort + long-term debt$36.1B$248.5B
Interest CoverageEBIT ÷ Interest expense22.13x15.74x
HTHT leads this category, winning 7 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

HTHT leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in HTHT five years ago would be worth $9,395 today (with dividends reinvested), compared to $6,463 for BABA. Over the past 12 months, HTHT leads with a +43.9% total return vs BABA's +16.0%. The 3-year compound annual growth rate (CAGR) favors BABA at 20.5% vs HTHT's 6.9% — a key indicator of consistent wealth creation.

MetricHTHT logoHTHTH World Group Lim…BABA logoBABAAlibaba Group Hol…
YTD ReturnYear-to-date+5.0%-9.5%
1-Year ReturnPast 12 months+43.9%+16.0%
3-Year ReturnCumulative with dividends+22.1%+74.8%
5-Year ReturnCumulative with dividends-6.0%-35.4%
10-Year ReturnCumulative with dividends+525.9%+83.4%
CAGR (3Y)Annualised 3-year return+6.9%+20.5%
HTHT leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

HTHT leads this category, winning 2 of 2 comparable metrics.

HTHT is the less volatile stock with a 0.55 beta — it tends to amplify market swings less than BABA's 1.21 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. HTHT currently trades 84.4% from its 52-week high vs BABA's 73.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricHTHT logoHTHTH World Group Lim…BABA logoBABAAlibaba Group Hol…
Beta (5Y)Sensitivity to S&P 5000.55x1.21x
52-Week HighHighest price in past year$56.64$192.67
52-Week LowLowest price in past year$30.41$103.71
% of 52W HighCurrent price vs 52-week peak+84.4%+73.2%
RSI (14)Momentum oscillator 0–10039.661.8
Avg Volume (50D)Average daily shares traded1.7M10.4M
HTHT leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

HTHT leads this category, winning 1 of 1 comparable metric.

Wall Street rates HTHT as "Buy" and BABA as "Buy". Consensus price targets imply 37.8% upside for BABA (target: $194) vs 30.5% for HTHT (target: $62). For income investors, HTHT offers the higher dividend yield at 3.60% vs BABA's 1.27%.

MetricHTHT logoHTHTH World Group Lim…BABA logoBABAAlibaba Group Hol…
Analyst RatingConsensus buy/hold/sellBuyBuy
Price TargetConsensus 12-month target$62.40$194.23
# AnalystsCovering analysts1959
Dividend YieldAnnual dividend ÷ price+3.6%+1.3%
Dividend StreakConsecutive years of raises22
Dividend / ShareAnnual DPS$11.70$12.14
Buyback YieldShare repurchases ÷ mkt cap+0.7%+3.8%
HTHT leads this category, winning 1 of 1 comparable metric.
Key Takeaway

HTHT leads in 5 of 6 categories (Income & Cash Flow, Profitability & Efficiency). BABA leads in 1 (Valuation Metrics).

Best OverallH World Group Limited (HTHT)Leads 5 of 6 categories
Loading custom metrics...

HTHT vs BABA: Frequently Asked Questions

10 questions · data-driven answers · updated daily

01

Is HTHT or BABA a better buy right now?

For growth investors, Alibaba Group Holding Limited (BABA) is the stronger pick with 5.

9% revenue growth year-over-year, versus 3. 0% for H World Group Limited (HTHT). Alibaba Group Holding Limited (BABA) offers the better valuation at 17. 9x trailing P/E (4. 1x forward), making it the more compelling value choice. Analysts rate H World Group Limited (HTHT) a "Buy" — based on 19 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — HTHT or BABA?

On trailing P/E, Alibaba Group Holding Limited (BABA) is the cheapest at 17.

9x versus H World Group Limited at 20. 9x. On forward P/E, H World Group Limited is actually cheaper at 2. 7x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — HTHT or BABA?

Over the past 5 years, H World Group Limited (HTHT) delivered a total return of -6.

0%, compared to -35. 4% for Alibaba Group Holding Limited (BABA). Over 10 years, the gap is even starker: HTHT returned +525. 9% versus BABA's +83. 4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — HTHT or BABA?

By beta (market sensitivity over 5 years), H World Group Limited (HTHT) is the lower-risk stock at 0.

55β versus Alibaba Group Holding Limited's 1. 21β — meaning BABA is approximately 121% more volatile than HTHT relative to the S&P 500. On balance sheet safety, Alibaba Group Holding Limited (BABA) carries a lower debt/equity ratio of 23% versus 3% for H World Group Limited — giving it more financial flexibility in a downturn.

05

Which is growing faster — HTHT or BABA?

By revenue growth (latest reported year), Alibaba Group Holding Limited (BABA) is pulling ahead at 5.

9% versus 3. 0% for H World Group Limited (HTHT). On earnings-per-share growth, the picture is similar: Alibaba Group Holding Limited grew EPS 70. 9% year-over-year, compared to 62. 5% for H World Group Limited. Over a 3-year CAGR, HTHT leads at 21. 1% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — HTHT or BABA?

H World Group Limited (HTHT) is the more profitable company, earning 20.

1% net margin versus 13. 1% for Alibaba Group Holding Limited — meaning it keeps 20. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HTHT leads at 25. 4% versus 14. 1% for BABA. At the gross margin level — before operating expenses — BABA leads at 40. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is HTHT or BABA more undervalued right now?

On forward earnings alone, H World Group Limited (HTHT) trades at 2.

7x forward P/E versus 4. 1x for Alibaba Group Holding Limited — 1. 5x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for BABA: 37. 8% to $194. 23.

08

Which pays a better dividend — HTHT or BABA?

All stocks in this comparison pay dividends.

H World Group Limited (HTHT) offers the highest yield at 3. 6%, versus 1. 3% for Alibaba Group Holding Limited (BABA).

09

Is HTHT or BABA better for a retirement portfolio?

For long-horizon retirement investors, H World Group Limited (HTHT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

55), 3. 6% yield, +525. 9% 10Y return). Both have compounded well over 10 years (HTHT: +525. 9%, BABA: +83. 4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between HTHT and BABA?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: HTHT is a mid-cap income-oriented stock; BABA is a large-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform both.

Stocks Like

HTHT

Dividend Mega-Cap Quality

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 12%
Run This Screen
Stocks Like

BABA

Stable Dividend Mega-Cap

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 7%
  • Dividend Yield > 0.5%
Run This Screen
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Beat Both

Find stocks that outperform HTHT and BABA on the metrics below

Revenue Growth>
%
(HTHT: 6.8% · BABA: 4.8%)
Net Margin>
%
(HTHT: 20.1% · BABA: 12.2%)
P/E Ratio<
x
(HTHT: 20.9x · BABA: 17.9x)

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