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Stock Comparison

INUV vs GOOG vs META vs MGNI

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
INUV
Inuvo, Inc.

Advertising Agencies

Communication ServicesAMEX • US
Market Cap$27M
5Y Perf.-56.8%
GOOG
Alphabet Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$4.78T
5Y Perf.+453.3%
META
Meta Platforms, Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$1.56T
5Y Perf.+174.0%
MGNI
Magnite, Inc.

Advertising Agencies

Communication ServicesNASDAQ • US
Market Cap$2.01B
5Y Perf.+123.3%

INUV vs GOOG vs META vs MGNI — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
INUV logoINUV
GOOG logoGOOG
META logoMETA
MGNI logoMGNI
IndustryAdvertising AgenciesInternet Content & InformationInternet Content & InformationAdvertising Agencies
Market Cap$27M$4.78T$1.56T$2.01B
Revenue (TTM)$86M$422.57B$214.96B$723M
Net Income (TTM)$-5M$160.21B$70.59B$159M
Gross Margin74.5%60.4%81.9%63.4%
Operating Margin-7.8%32.7%41.2%14.8%
Forward P/E32.5x20.4x13.4x
Total Debt$738.00B$59.29B$83.90B$279M
Cash & Equiv.$3M$30.71B$35.87B$553M

INUV vs GOOG vs META vs MGNILong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

INUV
GOOG
META
MGNI
StockMay 20May 26Return
Inuvo, Inc. (INUV)10043.2-56.8%
Alphabet Inc. (GOOG)100553.3+453.3%
Meta Platforms, Inc. (META)100274.0+174.0%
Magnite, Inc. (MGNI)100223.3+123.3%

Price return only. Dividends and distributions are not included.

Quick Verdict: INUV vs GOOG vs META vs MGNI

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: GOOG leads in 4 of 7 categories, making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. Meta Platforms, Inc. is the stronger pick specifically for growth and revenue expansion and dividend income and shareholder returns. MGNI also leads in specific categories worth noting. As sector peers, any of these can serve as alternatives in the same allocation.
INUV
Inuvo, Inc.
The Secondary Option

INUV lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: communication services exposure
GOOG
Alphabet Inc.
The Long-Run Compounder

GOOG carries the broadest edge in this set and is the clearest fit for long-term compounding and sleep-well-at-night.

  • 10.1% 10Y total return vs META's 421.2%
  • Lower volatility, beta 1.23, Low D/E 14.3%, current ratio 2.01x
  • PEG 1.09 vs META's 1.11
  • 37.9% margin vs INUV's -5.9%
Best for: long-term compounding and sleep-well-at-night
META
Meta Platforms, Inc.
The Income Pick

META is the #2 pick in this set and the best alternative if income & stability and growth exposure is your priority.

  • Dividend streak 2 yrs, beta 1.59, yield 0.3%
  • Rev growth 22.2%, EPS growth -1.6%, 3Y rev CAGR 19.9%
  • Beta 1.59, yield 0.3%, current ratio 2.60x
  • 22.2% revenue growth vs INUV's 2.9%
Best for: income & stability and growth exposure
MGNI
Magnite, Inc.
The Value Play

MGNI is the clearest fit if your priority is value.

  • Lower P/E (13.4x vs 20.4x)
Best for: value
See the full category breakdown
CategoryWinnerWhy
GrowthMETA logoMETA22.2% revenue growth vs INUV's 2.9%
ValueMGNI logoMGNILower P/E (13.4x vs 20.4x)
Quality / MarginsGOOG logoGOOG37.9% margin vs INUV's -5.9%
Stability / SafetyGOOG logoGOOGBeta 1.23 vs INUV's 1.66, lower leverage
DividendsMETA logoMETA0.3% yield, 2-year raise streak, vs GOOG's 0.2%, (2 stocks pay no dividend)
Momentum (1Y)GOOG logoGOOG+159.3% vs INUV's -53.6%
Efficiency (ROA)GOOG logoGOOG27.4% ROA vs INUV's -17.7%, ROIC 25.1% vs -0.0%

INUV vs GOOG vs META vs MGNI — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

INUVInuvo, Inc.
FY 2019
Mobile
60.3%$37M
Desktop
38.0%$23M
Other Revenue
1.6%$1M
GOOGAlphabet Inc.
FY 2025
Google Search & Other
55.7%$224.5B
Google Cloud
14.6%$58.7B
Google Inc.
11.9%$48.0B
YouTube Advertising Revenue
10.0%$40.4B
Google Network
7.4%$29.8B
Other Bets
0.4%$1.5B
Other Segments
-0.0%$-127,000,000
METAMeta Platforms, Inc.
FY 2025
Family of Apps
98.9%$198.8B
Reality Labs
1.1%$2.2B
MGNIMagnite, Inc.

Segment breakdown not available.

INUV vs GOOG vs META vs MGNI — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLGOOGLAGGINGINUV

Income & Cash Flow (Last 12 Months)

META leads this category, winning 4 of 6 comparable metrics.

GOOG is the larger business by revenue, generating $422.6B annually — 4901.6x INUV's $86M. GOOG is the more profitable business, keeping 37.9% of every revenue dollar as net income compared to INUV's -5.9%. On growth, META holds the edge at +33.1% YoY revenue growth, suggesting stronger near-term business momentum.

MetricINUV logoINUVInuvo, Inc.GOOG logoGOOGAlphabet Inc.META logoMETAMeta Platforms, I…MGNI logoMGNIMagnite, Inc.
RevenueTrailing 12 months$86M$422.6B$215.0B$723M
EBITDAEarnings before interest/tax-$7M$161.3B$109.3B$145M
Net IncomeAfter-tax profit-$5M$160.2B$70.6B$159M
Free Cash FlowCash after capex-$1.79T$73.3B$48.3B$44M
Gross MarginGross profit ÷ Revenue+74.5%+60.4%+81.9%+63.4%
Operating MarginEBIT ÷ Revenue-7.8%+32.7%+41.2%+14.8%
Net MarginNet income ÷ Revenue-5.9%+37.9%+32.8%+22.0%
FCF MarginFCF ÷ Revenue-20720.5%+17.3%+22.4%+6.1%
Rev. Growth (YoY)Latest quarter vs prior year-45.6%+21.8%+33.1%+5.5%
EPS Growth (YoY)Latest quarter vs prior year-5.0%+81.9%+62.4%+142.9%
META leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

MGNI leads this category, winning 4 of 7 comparable metrics.

At 14.7x trailing earnings, MGNI trades at a 60% valuation discount to GOOG's 36.6x P/E. Adjusting for growth (PEG ratio), GOOG offers better value at 1.23x vs META's 1.43x — a lower PEG means you pay less per unit of expected earnings growth.

MetricINUV logoINUVInuvo, Inc.GOOG logoGOOGAlphabet Inc.META logoMETAMeta Platforms, I…MGNI logoMGNIMagnite, Inc.
Market CapShares × price$27M$4.78T$1.56T$2.0B
Enterprise ValueMkt cap + debt − cash$738.0B$4.81T$1.61T$1.7B
Trailing P/EPrice ÷ TTM EPS-6.61x36.57x26.26x14.74x
Forward P/EPrice ÷ next-FY EPS est.32.45x20.36x13.45x
PEG RatioP/E ÷ EPS growth rate1.23x1.43x
EV / EBITDAEnterprise value multiple32.01x15.81x11.43x
Price / SalesMarket cap ÷ Revenue0.32x11.87x7.78x2.81x
Price / BookPrice ÷ Book value/share2.70x11.64x7.31x2.33x
Price / FCFMarket cap ÷ FCF65.27x33.90x12.11x
MGNI leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

GOOG leads this category, winning 6 of 9 comparable metrics.

GOOG delivers a 39.0% return on equity — every $100 of shareholder capital generates $39 in annual profit, vs $-44 for INUV. GOOG carries lower financial leverage with a 0.14x debt-to-equity ratio, signaling a more conservative balance sheet compared to INUV's 73631.03x. On the Piotroski fundamental quality scale (0–9), GOOG scores 7/9 vs INUV's 1/9, reflecting strong financial health.

MetricINUV logoINUVInuvo, Inc.GOOG logoGOOGAlphabet Inc.META logoMETAMeta Platforms, I…MGNI logoMGNIMagnite, Inc.
ROE (TTM)Return on equity-44.3%+39.0%+33.2%+18.6%
ROA (TTM)Return on assets-17.7%+27.4%+20.8%+5.3%
ROICReturn on invested capital-0.0%+25.1%+27.6%+9.5%
ROCEReturn on capital employed-53.8%+30.3%+29.4%+7.3%
Piotroski ScoreFundamental quality 0–91756
Debt / EquityFinancial leverage73631.03x0.14x0.39x0.30x
Net DebtTotal debt minus cash$738.0B$28.6B$48.0B-$275M
Cash & Equiv.Liquid assets$3M$30.7B$35.9B$553M
Total DebtShort + long-term debt$738.0B$59.3B$83.9B$279M
Interest CoverageEBIT ÷ Interest expense-30.49x392.15x78.84x4.03x
GOOG leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

GOOG leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in GOOG five years ago would be worth $33,098 today (with dividends reinvested), compared to $2,580 for INUV. Over the past 12 months, GOOG leads with a +159.3% total return vs INUV's -53.6%. The 3-year compound annual growth rate (CAGR) favors GOOG at 54.2% vs INUV's -18.2% — a key indicator of consistent wealth creation.

MetricINUV logoINUVInuvo, Inc.GOOG logoGOOGAlphabet Inc.META logoMETAMeta Platforms, I…MGNI logoMGNIMagnite, Inc.
YTD ReturnYear-to-date-29.9%+25.4%-5.1%-12.8%
1-Year ReturnPast 12 months-53.6%+159.3%+3.7%+12.6%
3-Year ReturnCumulative with dividends-45.3%+266.7%+166.4%+58.7%
5-Year ReturnCumulative with dividends-74.2%+231.0%+94.8%-60.9%
10-Year ReturnCumulative with dividends-89.7%+1013.4%+421.2%-4.7%
CAGR (3Y)Annualised 3-year return-18.2%+54.2%+38.6%+16.7%
GOOG leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

GOOG leads this category, winning 2 of 2 comparable metrics.

GOOG is the less volatile stock with a 1.23 beta — it tends to amplify market swings less than INUV's 1.66 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOG currently trades 99.5% from its 52-week high vs INUV's 29.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricINUV logoINUVInuvo, Inc.GOOG logoGOOGAlphabet Inc.META logoMETAMeta Platforms, I…MGNI logoMGNIMagnite, Inc.
Beta (5Y)Sensitivity to S&P 5001.66x1.23x1.59x1.63x
52-Week HighHighest price in past year$6.27$397.28$796.25$26.65
52-Week LowLowest price in past year$1.62$149.49$520.26$10.82
% of 52W HighCurrent price vs 52-week peak+29.5%+99.5%+77.5%+52.5%
RSI (14)Momentum oscillator 0–10039.482.842.855.4
Avg Volume (50D)Average daily shares traded296K19.1M15.6M2.1M
GOOG leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

META leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: GOOG as "Buy", META as "Buy", MGNI as "Buy". Consensus price targets imply 33.2% upside for META (target: $822) vs -3.0% for GOOG (target: $383). For income investors, META offers the higher dividend yield at 0.34% vs GOOG's 0.21%.

MetricINUV logoINUVInuvo, Inc.GOOG logoGOOGAlphabet Inc.META logoMETAMeta Platforms, I…MGNI logoMGNIMagnite, Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuy
Price TargetConsensus 12-month target$383.41$821.80$18.00
# AnalystsCovering analysts796031
Dividend YieldAnnual dividend ÷ price+0.2%+0.3%
Dividend StreakConsecutive years of raises022
Dividend / ShareAnnual DPS$0.82$2.07
Buyback YieldShare repurchases ÷ mkt cap0.0%+1.0%+1.7%+2.3%
META leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

GOOG leads in 3 of 6 categories (Profitability & Efficiency, Total Returns). META leads in 2 (Income & Cash Flow, Analyst Outlook).

Best OverallAlphabet Inc. (GOOG)Leads 3 of 6 categories
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INUV vs GOOG vs META vs MGNI: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is INUV or GOOG or META or MGNI a better buy right now?

For growth investors, Meta Platforms, Inc.

(META) is the stronger pick with 22. 2% revenue growth year-over-year, versus 2. 9% for Inuvo, Inc. (INUV). Magnite, Inc. (MGNI) offers the better valuation at 14. 7x trailing P/E (13. 4x forward), making it the more compelling value choice. Analysts rate Alphabet Inc. (GOOG) a "Buy" — based on 79 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — INUV or GOOG or META or MGNI?

On trailing P/E, Magnite, Inc.

(MGNI) is the cheapest at 14. 7x versus Alphabet Inc. at 36. 6x. On forward P/E, Magnite, Inc. is actually cheaper at 13. 4x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Alphabet Inc. wins at 1. 09x versus Meta Platforms, Inc. 's 1. 11x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — INUV or GOOG or META or MGNI?

Over the past 5 years, Alphabet Inc.

(GOOG) delivered a total return of +231. 0%, compared to -74. 2% for Inuvo, Inc. (INUV). Over 10 years, the gap is even starker: GOOG returned +1013% versus INUV's -89. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — INUV or GOOG or META or MGNI?

By beta (market sensitivity over 5 years), Alphabet Inc.

(GOOG) is the lower-risk stock at 1. 23β versus Inuvo, Inc. 's 1. 66β — meaning INUV is approximately 35% more volatile than GOOG relative to the S&P 500. On balance sheet safety, Alphabet Inc. (GOOG) carries a lower debt/equity ratio of 14% versus 73631% for Inuvo, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — INUV or GOOG or META or MGNI?

By revenue growth (latest reported year), Meta Platforms, Inc.

(META) is pulling ahead at 22. 2% versus 2. 9% for Inuvo, Inc. (INUV). On earnings-per-share growth, the picture is similar: Magnite, Inc. grew EPS 493. 8% year-over-year, compared to -1. 6% for Meta Platforms, Inc.. Over a 3-year CAGR, META leads at 19. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — INUV or GOOG or META or MGNI?

Alphabet Inc.

(GOOG) is the more profitable company, earning 32. 8% net margin versus -5. 9% for Inuvo, Inc. — meaning it keeps 32. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: META leads at 41. 4% versus -7. 8% for INUV. At the gross margin level — before operating expenses — META leads at 82. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is INUV or GOOG or META or MGNI more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Alphabet Inc. (GOOG) is the more undervalued stock at a PEG of 1. 09x versus Meta Platforms, Inc. 's 1. 11x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Magnite, Inc. (MGNI) trades at 13. 4x forward P/E versus 32. 5x for Alphabet Inc. — 19. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for META: 33. 2% to $821. 80.

08

Which pays a better dividend — INUV or GOOG or META or MGNI?

In this comparison, META (0.

3% yield), GOOG (0. 2% yield) pay a dividend. INUV, MGNI do not pay a meaningful dividend and should not be held primarily for income.

09

Is INUV or GOOG or META or MGNI better for a retirement portfolio?

For long-horizon retirement investors, Alphabet Inc.

(GOOG) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 23), +1013% 10Y return). Inuvo, Inc. (INUV) carries a higher beta of 1. 66 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (GOOG: +1013%, INUV: -89. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between INUV and GOOG and META and MGNI?

Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: INUV is a small-cap quality compounder stock; GOOG is a mega-cap high-growth stock; META is a mega-cap high-growth stock; MGNI is a small-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

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Stocks Like

INUV

Quality Business

  • Sector: Communication Services
  • Market Cap > $100B
  • Gross Margin > 44%
Run This Screen
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GOOG

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 10%
  • Net Margin > 22%
Run This Screen
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META

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 16%
  • Net Margin > 19%
Run This Screen
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MGNI

Quality Mega-Cap Compounder

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 13%
Run This Screen
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Beat Both

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Revenue Growth>
%
(INUV: -45.6% · GOOG: 21.8%)

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