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INUV vs GOOG vs META vs MGNI
Revenue, margins, valuation, and 5-year total return — side by side.
Internet Content & Information
Internet Content & Information
Advertising Agencies
INUV vs GOOG vs META vs MGNI — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Advertising Agencies | Internet Content & Information | Internet Content & Information | Advertising Agencies |
| Market Cap | $27M | $4.78T | $1.56T | $2.01B |
| Revenue (TTM) | $86M | $422.57B | $214.96B | $723M |
| Net Income (TTM) | $-5M | $160.21B | $70.59B | $159M |
| Gross Margin | 74.5% | 60.4% | 81.9% | 63.4% |
| Operating Margin | -7.8% | 32.7% | 41.2% | 14.8% |
| Forward P/E | — | 32.5x | 20.4x | 13.4x |
| Total Debt | $738.00B | $59.29B | $83.90B | $279M |
| Cash & Equiv. | $3M | $30.71B | $35.87B | $553M |
INUV vs GOOG vs META vs MGNI — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Inuvo, Inc. (INUV) | 100 | 43.2 | -56.8% |
| Alphabet Inc. (GOOG) | 100 | 553.3 | +453.3% |
| Meta Platforms, Inc. (META) | 100 | 274.0 | +174.0% |
| Magnite, Inc. (MGNI) | 100 | 223.3 | +123.3% |
Price return only. Dividends and distributions are not included.
Quick Verdict: INUV vs GOOG vs META vs MGNI
Each card shows where this stock fits in a portfolio — not just who wins on paper.
INUV lags the leaders in this set but could rank higher in a more targeted comparison.
GOOG carries the broadest edge in this set and is the clearest fit for long-term compounding and sleep-well-at-night.
- 10.1% 10Y total return vs META's 421.2%
- Lower volatility, beta 1.23, Low D/E 14.3%, current ratio 2.01x
- PEG 1.09 vs META's 1.11
- 37.9% margin vs INUV's -5.9%
META is the #2 pick in this set and the best alternative if income & stability and growth exposure is your priority.
- Dividend streak 2 yrs, beta 1.59, yield 0.3%
- Rev growth 22.2%, EPS growth -1.6%, 3Y rev CAGR 19.9%
- Beta 1.59, yield 0.3%, current ratio 2.60x
- 22.2% revenue growth vs INUV's 2.9%
MGNI is the clearest fit if your priority is value.
- Lower P/E (13.4x vs 20.4x)
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 22.2% revenue growth vs INUV's 2.9% | |
| Value | Lower P/E (13.4x vs 20.4x) | |
| Quality / Margins | 37.9% margin vs INUV's -5.9% | |
| Stability / Safety | Beta 1.23 vs INUV's 1.66, lower leverage | |
| Dividends | 0.3% yield, 2-year raise streak, vs GOOG's 0.2%, (2 stocks pay no dividend) | |
| Momentum (1Y) | +159.3% vs INUV's -53.6% | |
| Efficiency (ROA) | 27.4% ROA vs INUV's -17.7%, ROIC 25.1% vs -0.0% |
INUV vs GOOG vs META vs MGNI — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
INUV vs GOOG vs META vs MGNI — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
GOOG leads in 3 of 6 categories
META leads 2 • MGNI leads 1 • INUV leads 0
Explore the data ↓Income & Cash Flow (Last 12 Months)
META leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
GOOG is the larger business by revenue, generating $422.6B annually — 4901.6x INUV's $86M. GOOG is the more profitable business, keeping 37.9% of every revenue dollar as net income compared to INUV's -5.9%. On growth, META holds the edge at +33.1% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $86M | $422.6B | $215.0B | $723M |
| EBITDAEarnings before interest/tax | -$7M | $161.3B | $109.3B | $145M |
| Net IncomeAfter-tax profit | -$5M | $160.2B | $70.6B | $159M |
| Free Cash FlowCash after capex | -$1.79T | $73.3B | $48.3B | $44M |
| Gross MarginGross profit ÷ Revenue | +74.5% | +60.4% | +81.9% | +63.4% |
| Operating MarginEBIT ÷ Revenue | -7.8% | +32.7% | +41.2% | +14.8% |
| Net MarginNet income ÷ Revenue | -5.9% | +37.9% | +32.8% | +22.0% |
| FCF MarginFCF ÷ Revenue | -20720.5% | +17.3% | +22.4% | +6.1% |
| Rev. Growth (YoY)Latest quarter vs prior year | -45.6% | +21.8% | +33.1% | +5.5% |
| EPS Growth (YoY)Latest quarter vs prior year | -5.0% | +81.9% | +62.4% | +142.9% |
Valuation Metrics
MGNI leads this category, winning 4 of 7 comparable metrics.
Valuation Metrics
At 14.7x trailing earnings, MGNI trades at a 60% valuation discount to GOOG's 36.6x P/E. Adjusting for growth (PEG ratio), GOOG offers better value at 1.23x vs META's 1.43x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $27M | $4.78T | $1.56T | $2.0B |
| Enterprise ValueMkt cap + debt − cash | $738.0B | $4.81T | $1.61T | $1.7B |
| Trailing P/EPrice ÷ TTM EPS | -6.61x | 36.57x | 26.26x | 14.74x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 32.45x | 20.36x | 13.45x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.23x | 1.43x | — |
| EV / EBITDAEnterprise value multiple | — | 32.01x | 15.81x | 11.43x |
| Price / SalesMarket cap ÷ Revenue | 0.32x | 11.87x | 7.78x | 2.81x |
| Price / BookPrice ÷ Book value/share | 2.70x | 11.64x | 7.31x | 2.33x |
| Price / FCFMarket cap ÷ FCF | — | 65.27x | 33.90x | 12.11x |
Profitability & Efficiency
GOOG leads this category, winning 6 of 9 comparable metrics.
Profitability & Efficiency
GOOG delivers a 39.0% return on equity — every $100 of shareholder capital generates $39 in annual profit, vs $-44 for INUV. GOOG carries lower financial leverage with a 0.14x debt-to-equity ratio, signaling a more conservative balance sheet compared to INUV's 73631.03x. On the Piotroski fundamental quality scale (0–9), GOOG scores 7/9 vs INUV's 1/9, reflecting strong financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | -44.3% | +39.0% | +33.2% | +18.6% |
| ROA (TTM)Return on assets | -17.7% | +27.4% | +20.8% | +5.3% |
| ROICReturn on invested capital | -0.0% | +25.1% | +27.6% | +9.5% |
| ROCEReturn on capital employed | -53.8% | +30.3% | +29.4% | +7.3% |
| Piotroski ScoreFundamental quality 0–9 | 1 | 7 | 5 | 6 |
| Debt / EquityFinancial leverage | 73631.03x | 0.14x | 0.39x | 0.30x |
| Net DebtTotal debt minus cash | $738.0B | $28.6B | $48.0B | -$275M |
| Cash & Equiv.Liquid assets | $3M | $30.7B | $35.9B | $553M |
| Total DebtShort + long-term debt | $738.0B | $59.3B | $83.9B | $279M |
| Interest CoverageEBIT ÷ Interest expense | -30.49x | 392.15x | 78.84x | 4.03x |
Total Returns (Dividends Reinvested)
GOOG leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in GOOG five years ago would be worth $33,098 today (with dividends reinvested), compared to $2,580 for INUV. Over the past 12 months, GOOG leads with a +159.3% total return vs INUV's -53.6%. The 3-year compound annual growth rate (CAGR) favors GOOG at 54.2% vs INUV's -18.2% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | -29.9% | +25.4% | -5.1% | -12.8% |
| 1-Year ReturnPast 12 months | -53.6% | +159.3% | +3.7% | +12.6% |
| 3-Year ReturnCumulative with dividends | -45.3% | +266.7% | +166.4% | +58.7% |
| 5-Year ReturnCumulative with dividends | -74.2% | +231.0% | +94.8% | -60.9% |
| 10-Year ReturnCumulative with dividends | -89.7% | +1013.4% | +421.2% | -4.7% |
| CAGR (3Y)Annualised 3-year return | -18.2% | +54.2% | +38.6% | +16.7% |
Risk & Volatility
GOOG leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
GOOG is the less volatile stock with a 1.23 beta — it tends to amplify market swings less than INUV's 1.66 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOG currently trades 99.5% from its 52-week high vs INUV's 29.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.66x | 1.23x | 1.59x | 1.63x |
| 52-Week HighHighest price in past year | $6.27 | $397.28 | $796.25 | $26.65 |
| 52-Week LowLowest price in past year | $1.62 | $149.49 | $520.26 | $10.82 |
| % of 52W HighCurrent price vs 52-week peak | +29.5% | +99.5% | +77.5% | +52.5% |
| RSI (14)Momentum oscillator 0–100 | 39.4 | 82.8 | 42.8 | 55.4 |
| Avg Volume (50D)Average daily shares traded | 296K | 19.1M | 15.6M | 2.1M |
Analyst Outlook
META leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: GOOG as "Buy", META as "Buy", MGNI as "Buy". Consensus price targets imply 33.2% upside for META (target: $822) vs -3.0% for GOOG (target: $383). For income investors, META offers the higher dividend yield at 0.34% vs GOOG's 0.21%.
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Buy | Buy | Buy |
| Price TargetConsensus 12-month target | — | $383.41 | $821.80 | $18.00 |
| # AnalystsCovering analysts | — | 79 | 60 | 31 |
| Dividend YieldAnnual dividend ÷ price | — | +0.2% | +0.3% | — |
| Dividend StreakConsecutive years of raises | 0 | 2 | 2 | — |
| Dividend / ShareAnnual DPS | — | $0.82 | $2.07 | — |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +1.0% | +1.7% | +2.3% |
GOOG leads in 3 of 6 categories (Profitability & Efficiency, Total Returns). META leads in 2 (Income & Cash Flow, Analyst Outlook).
INUV vs GOOG vs META vs MGNI: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is INUV or GOOG or META or MGNI a better buy right now?
For growth investors, Meta Platforms, Inc.
(META) is the stronger pick with 22. 2% revenue growth year-over-year, versus 2. 9% for Inuvo, Inc. (INUV). Magnite, Inc. (MGNI) offers the better valuation at 14. 7x trailing P/E (13. 4x forward), making it the more compelling value choice. Analysts rate Alphabet Inc. (GOOG) a "Buy" — based on 79 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — INUV or GOOG or META or MGNI?
On trailing P/E, Magnite, Inc.
(MGNI) is the cheapest at 14. 7x versus Alphabet Inc. at 36. 6x. On forward P/E, Magnite, Inc. is actually cheaper at 13. 4x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Alphabet Inc. wins at 1. 09x versus Meta Platforms, Inc. 's 1. 11x — a reasonable growth-adjusted valuation.
03Which is the better long-term investment — INUV or GOOG or META or MGNI?
Over the past 5 years, Alphabet Inc.
(GOOG) delivered a total return of +231. 0%, compared to -74. 2% for Inuvo, Inc. (INUV). Over 10 years, the gap is even starker: GOOG returned +1013% versus INUV's -89. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — INUV or GOOG or META or MGNI?
By beta (market sensitivity over 5 years), Alphabet Inc.
(GOOG) is the lower-risk stock at 1. 23β versus Inuvo, Inc. 's 1. 66β — meaning INUV is approximately 35% more volatile than GOOG relative to the S&P 500. On balance sheet safety, Alphabet Inc. (GOOG) carries a lower debt/equity ratio of 14% versus 73631% for Inuvo, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — INUV or GOOG or META or MGNI?
By revenue growth (latest reported year), Meta Platforms, Inc.
(META) is pulling ahead at 22. 2% versus 2. 9% for Inuvo, Inc. (INUV). On earnings-per-share growth, the picture is similar: Magnite, Inc. grew EPS 493. 8% year-over-year, compared to -1. 6% for Meta Platforms, Inc.. Over a 3-year CAGR, META leads at 19. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — INUV or GOOG or META or MGNI?
Alphabet Inc.
(GOOG) is the more profitable company, earning 32. 8% net margin versus -5. 9% for Inuvo, Inc. — meaning it keeps 32. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: META leads at 41. 4% versus -7. 8% for INUV. At the gross margin level — before operating expenses — META leads at 82. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is INUV or GOOG or META or MGNI more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Alphabet Inc. (GOOG) is the more undervalued stock at a PEG of 1. 09x versus Meta Platforms, Inc. 's 1. 11x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Magnite, Inc. (MGNI) trades at 13. 4x forward P/E versus 32. 5x for Alphabet Inc. — 19. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for META: 33. 2% to $821. 80.
08Which pays a better dividend — INUV or GOOG or META or MGNI?
In this comparison, META (0.
3% yield), GOOG (0. 2% yield) pay a dividend. INUV, MGNI do not pay a meaningful dividend and should not be held primarily for income.
09Is INUV or GOOG or META or MGNI better for a retirement portfolio?
For long-horizon retirement investors, Alphabet Inc.
(GOOG) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 23), +1013% 10Y return). Inuvo, Inc. (INUV) carries a higher beta of 1. 66 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (GOOG: +1013%, INUV: -89. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between INUV and GOOG and META and MGNI?
Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: INUV is a small-cap quality compounder stock; GOOG is a mega-cap high-growth stock; META is a mega-cap high-growth stock; MGNI is a small-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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