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IPG vs OMC vs WPP vs HURN vs FORR

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
IPG
The Interpublic Group of Companies, Inc.

Advertising Agencies

Communication ServicesNYSE • US
Market Cap$8.93B
5Y Perf.+43.6%
OMC
Omnicom Group Inc.

Advertising Agencies

Communication ServicesNYSE • US
Market Cap$23.87B
5Y Perf.+36.9%
WPP
WPP plc

Advertising Agencies

Communication ServicesNYSE • GB
Market Cap$4.05B
5Y Perf.-49.9%
HURN
Huron Consulting Group Inc.

Consulting Services

IndustrialsNASDAQ • US
Market Cap$2.02B
5Y Perf.+255.5%
FORR
Forrester Research, Inc.

Consulting Services

IndustrialsNASDAQ • US
Market Cap$125M
5Y Perf.-77.3%

IPG vs OMC vs WPP vs HURN vs FORR — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
IPG logoIPG
OMC logoOMC
WPP logoWPP
HURN logoHURN
FORR logoFORR
IndustryAdvertising AgenciesAdvertising AgenciesAdvertising AgenciesConsulting ServicesConsulting Services
Market Cap$8.93B$23.87B$4.05B$2.02B$125M
Revenue (TTM)$10.21B$19.82B$29.03B$1.74B$397M
Net Income (TTM)$552M$63M$584M$104M$-119M
Gross Margin18.2%16.8%16.3%23.3%64.6%
Operating Margin9.7%13.7%6.7%11.3%-20.9%
Forward P/E7.8x7.2x7.5x14.2x8.5x
Total Debt$4.25B$12.78B$6.35B$548M$72M
Cash & Equiv.$2.19B$6.88B$2.64B$25M$63M

IPG vs OMC vs WPP vs HURN vs FORRLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

IPG
OMC
WPP
HURN
FORR
StockMay 20Nov 25Return
The Interpublic Gro… (IPG)100143.6+43.6%
Omnicom Group Inc. (OMC)100136.9+36.9%
WPP plc (WPP)10050.1-49.9%
Huron Consulting Gr… (HURN)100355.5+255.5%
Forrester Research,… (FORR)10022.7-77.3%

Price return only. Dividends and distributions are not included.

Quick Verdict: IPG vs OMC vs WPP vs HURN vs FORR

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: OMC and HURN are tied at the top with 3 categories each (5-stock set) — the right choice depends on your priorities. Huron Consulting Group Inc. is the stronger pick specifically for growth and revenue expansion and profitability and margin quality. IPG also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
IPG
The Interpublic Group of Companies, Inc.
The Income Pick

IPG ranks third and is worth considering specifically for income & stability and defensive.

  • Dividend streak 16 yrs, beta 0.65, yield 5.4%
  • Beta 0.65, yield 5.4%, current ratio 1.09x
  • 5.4% yield, 16-year raise streak, vs WPP's 14.0%, (2 stocks pay no dividend)
Best for: income & stability and defensive
OMC
Omnicom Group Inc.
The Defensive Pick

OMC carries the broadest edge in this set and is the clearest fit for sleep-well-at-night.

  • Lower volatility, beta 0.60, Low D/E 97.9%, current ratio 0.93x
  • Lower P/E (7.2x vs 8.5x)
  • Beta 0.60 vs WPP's 1.08, lower leverage
  • +5.3% vs WPP's -46.1%
Best for: sleep-well-at-night
WPP
WPP plc
The Income Angle

WPP lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: communication services exposure
HURN
Huron Consulting Group Inc.
The Growth Play

HURN is the #2 pick in this set and the best alternative if growth exposure and long-term compounding is your priority.

  • Rev growth 14.3%, EPS growth -6.9%, 3Y rev CAGR 14.5%
  • 116.8% 10Y total return vs IPG's 45.7%
  • 14.3% revenue growth vs FORR's -8.2%
  • 6.0% margin vs FORR's -30.1%
Best for: growth exposure and long-term compounding
FORR
Forrester Research, Inc.
The Lower-Volatility Pick

Among these 5 stocks, FORR doesn't own a clear edge in any measured category.

Best for: industrials exposure
See the full category breakdown
CategoryWinnerWhy
GrowthHURN logoHURN14.3% revenue growth vs FORR's -8.2%
ValueOMC logoOMCLower P/E (7.2x vs 8.5x)
Quality / MarginsHURN logoHURN6.0% margin vs FORR's -30.1%
Stability / SafetyOMC logoOMCBeta 0.60 vs WPP's 1.08, lower leverage
DividendsIPG logoIPG5.4% yield, 16-year raise streak, vs WPP's 14.0%, (2 stocks pay no dividend)
Momentum (1Y)OMC logoOMC+5.3% vs WPP's -46.1%
Efficiency (ROA)HURN logoHURN6.8% ROA vs FORR's -28.2%, ROIC 15.0% vs 0.8%

IPG vs OMC vs WPP vs HURN vs FORR — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

IPGThe Interpublic Group of Companies, Inc.
FY 2024
MD&E
40.0%$4.3B
IA&C
36.5%$3.9B
SC&E
23.5%$2.5B
OMCOmnicom Group Inc.
FY 2025
Advertising
72.2%$10.0B
Public relations
11.6%$1.6B
Health Care
9.9%$1.4B
Experiential
6.2%$863M
WPPWPP plc

Segment breakdown not available.

HURNHuron Consulting Group Inc.
FY 2025
Healthcare
50.5%$858M
Education
30.0%$510M
Commercial
19.5%$331M
FORRForrester Research, Inc.
FY 2025
Research Revenue
96.2%$296M
Professional Services
3.4%$10M
Software
0.5%$1M

IPG vs OMC vs WPP vs HURN vs FORR — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLOMCLAGGINGFORR

Income & Cash Flow (Last 12 Months)

OMC leads this category, winning 3 of 6 comparable metrics.

WPP is the larger business by revenue, generating $29.0B annually — 73.1x FORR's $397M. HURN is the more profitable business, keeping 6.0% of every revenue dollar as net income compared to FORR's -30.1%. On growth, OMC holds the edge at +69.2% YoY revenue growth, suggesting stronger near-term business momentum.

MetricIPG logoIPGThe Interpublic G…OMC logoOMCOmnicom Group Inc.WPP logoWPPWPP plcHURN logoHURNHuron Consulting …FORR logoFORRForrester Researc…
RevenueTrailing 12 months$10.2B$19.8B$29.0B$1.7B$397M
EBITDAEarnings before interest/tax$1.2B$3.1B$2.6B$231M-$66M
Net IncomeAfter-tax profit$552M$63M$584M$104M-$119M
Free Cash FlowCash after capex$807M$3.0B$1.7B$124M$18M
Gross MarginGross profit ÷ Revenue+18.2%+16.8%+16.3%+23.3%+64.6%
Operating MarginEBIT ÷ Revenue+9.7%+13.7%+6.7%+11.3%-20.9%
Net MarginNet income ÷ Revenue+5.4%+0.3%+2.0%+6.0%-30.1%
FCF MarginFCF ÷ Revenue+7.9%+15.1%+5.9%+7.1%+4.6%
Rev. Growth (YoY)Latest quarter vs prior year-5.1%+69.2%-7.8%+14.2%-6.5%
EPS Growth (YoY)Latest quarter vs prior year+5.4%+40.7%-78.9%+0.8%-79.1%
OMC leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

WPP leads this category, winning 4 of 6 comparable metrics.

At 5.6x trailing earnings, WPP trades at a 74% valuation discount to HURN's 21.4x P/E. On an enterprise value basis, WPP's 3.7x EV/EBITDA is more attractive than HURN's 11.0x.

MetricIPG logoIPGThe Interpublic G…OMC logoOMCOmnicom Group Inc.WPP logoWPPWPP plcHURN logoHURNHuron Consulting …FORR logoFORRForrester Researc…
Market CapShares × price$8.9B$23.9B$4.0B$2.0B$125M
Enterprise ValueMkt cap + debt − cash$11.0B$29.8B$9.1B$2.5B$134M
Trailing P/EPrice ÷ TTM EPS13.43x-284.89x5.63x21.37x-1.04x
Forward P/EPrice ÷ next-FY EPS est.7.78x7.24x7.48x14.18x8.54x
PEG RatioP/E ÷ EPS growth rate7.78x
EV / EBITDAEnterprise value multiple7.52x10.40x3.68x10.99x8.00x
Price / SalesMarket cap ÷ Revenue0.83x1.38x0.20x1.19x0.32x
Price / BookPrice ÷ Book value/share2.37x1.21x0.81x4.25x0.98x
Price / FCFMarket cap ÷ FCF9.77x8.56x2.54x11.06x6.92x
WPP leads this category, winning 4 of 6 comparable metrics.

Profitability & Efficiency

HURN leads this category, winning 5 of 9 comparable metrics.

HURN delivers a 21.8% return on equity — every $100 of shareholder capital generates $22 in annual profit, vs $-81 for FORR. FORR carries lower financial leverage with a 0.57x debt-to-equity ratio, signaling a more conservative balance sheet compared to WPP's 1.70x. On the Piotroski fundamental quality scale (0–9), IPG scores 8/9 vs OMC's 2/9, reflecting strong financial health.

MetricIPG logoIPGThe Interpublic G…OMC logoOMCOmnicom Group Inc.WPP logoWPPWPP plcHURN logoHURNHuron Consulting …FORR logoFORRForrester Researc…
ROE (TTM)Return on equity+14.6%+0.7%+17.1%+21.8%-80.8%
ROA (TTM)Return on assets+3.2%+0.2%+2.5%+6.8%-28.2%
ROICReturn on invested capital+14.7%+14.5%+12.5%+15.0%+0.8%
ROCEReturn on capital employed+13.7%+13.5%+13.0%+18.6%+0.8%
Piotroski ScoreFundamental quality 0–982754
Debt / EquityFinancial leverage1.09x0.98x1.70x1.04x0.57x
Net DebtTotal debt minus cash$2.1B$5.9B$3.7B$524M$9M
Cash & Equiv.Liquid assets$2.2B$6.9B$2.6B$25M$63M
Total DebtShort + long-term debt$4.3B$12.8B$6.3B$548M$72M
Interest CoverageEBIT ÷ Interest expense4.90x2.51x2.37x7.70x-30.30x
HURN leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

HURN leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in HURN five years ago would be worth $22,023 today (with dividends reinvested), compared to $1,413 for FORR. Over the past 12 months, OMC leads with a +5.3% total return vs WPP's -46.1%. The 3-year compound annual growth rate (CAGR) favors HURN at 17.6% vs FORR's -36.6% — a key indicator of consistent wealth creation.

MetricIPG logoIPGThe Interpublic G…OMC logoOMCOmnicom Group Inc.WPP logoWPPWPP plcHURN logoHURNHuron Consulting …FORR logoFORRForrester Researc…
YTD ReturnYear-to-date-4.4%-18.2%-27.1%-19.9%
1-Year ReturnPast 12 months+1.0%+5.3%-46.1%-17.2%-35.7%
3-Year ReturnCumulative with dividends-23.0%-7.0%-54.3%+62.5%-74.5%
5-Year ReturnCumulative with dividends-10.1%+7.2%-57.1%+120.2%-85.9%
10-Year ReturnCumulative with dividends+45.7%+23.5%-59.0%+116.8%-75.9%
CAGR (3Y)Annualised 3-year return-8.4%-2.4%-23.0%+17.6%-36.6%
HURN leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

OMC leads this category, winning 2 of 2 comparable metrics.

OMC is the less volatile stock with a 0.60 beta — it tends to amplify market swings less than WPP's 1.08 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. OMC currently trades 88.2% from its 52-week high vs WPP's 45.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricIPG logoIPGThe Interpublic G…OMC logoOMCOmnicom Group Inc.WPP logoWPPWPP plcHURN logoHURNHuron Consulting …FORR logoFORRForrester Researc…
Beta (5Y)Sensitivity to S&P 5000.65x0.60x1.08x0.82x0.68x
52-Week HighHighest price in past year$28.42$87.17$40.95$186.78$11.57
52-Week LowLowest price in past year$22.55$66.33$14.81$112.45$4.88
% of 52W HighCurrent price vs 52-week peak+86.5%+88.2%+45.8%+66.8%+56.4%
RSI (14)Momentum oscillator 0–10045.150.163.337.451.6
Avg Volume (50D)Average daily shares traded81.3M4.3M616K243K109K
OMC leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Evenly matched — IPG and WPP each lead in 1 of 2 comparable metrics.

Analyst consensus: IPG as "Hold", OMC as "Hold", WPP as "Hold", HURN as "Buy", FORR as "Hold". Consensus price targets imply 60.3% upside for HURN (target: $200) vs 21.8% for OMC (target: $94). For income investors, WPP offers the higher dividend yield at 14.05% vs OMC's 3.49%.

MetricIPG logoIPGThe Interpublic G…OMC logoOMCOmnicom Group Inc.WPP logoWPPWPP plcHURN logoHURNHuron Consulting …FORR logoFORRForrester Researc…
Analyst RatingConsensus buy/hold/sellHoldHoldHoldBuyHold
Price TargetConsensus 12-month target$36.57$93.67$200.00
# AnalystsCovering analysts34341394
Dividend YieldAnnual dividend ÷ price+5.4%+3.5%+14.0%
Dividend StreakConsecutive years of raises160416
Dividend / ShareAnnual DPS$1.31$2.68$1.94
Buyback YieldShare repurchases ÷ mkt cap+2.6%+3.0%+2.8%+8.2%+2.0%
Evenly matched — IPG and WPP each lead in 1 of 2 comparable metrics.
Key Takeaway

OMC leads in 2 of 6 categories (Income & Cash Flow, Risk & Volatility). HURN leads in 2 (Profitability & Efficiency, Total Returns). 1 tied.

Best OverallOmnicom Group Inc. (OMC)Leads 2 of 6 categories
Loading custom metrics...

IPG vs OMC vs WPP vs HURN vs FORR: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is IPG or OMC or WPP or HURN or FORR a better buy right now?

For growth investors, Huron Consulting Group Inc.

(HURN) is the stronger pick with 14. 3% revenue growth year-over-year, versus -8. 2% for Forrester Research, Inc. (FORR). WPP plc (WPP) offers the better valuation at 5. 6x trailing P/E (7. 5x forward), making it the more compelling value choice. Analysts rate Huron Consulting Group Inc. (HURN) a "Buy" — based on 9 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — IPG or OMC or WPP or HURN or FORR?

On trailing P/E, WPP plc (WPP) is the cheapest at 5.

6x versus Huron Consulting Group Inc. at 21. 4x. On forward P/E, Omnicom Group Inc. is actually cheaper at 7. 2x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — IPG or OMC or WPP or HURN or FORR?

Over the past 5 years, Huron Consulting Group Inc.

(HURN) delivered a total return of +120. 2%, compared to -85. 9% for Forrester Research, Inc. (FORR). Over 10 years, the gap is even starker: HURN returned +116. 8% versus FORR's -75. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — IPG or OMC or WPP or HURN or FORR?

By beta (market sensitivity over 5 years), Omnicom Group Inc.

(OMC) is the lower-risk stock at 0. 60β versus WPP plc's 1. 08β — meaning WPP is approximately 79% more volatile than OMC relative to the S&P 500. On balance sheet safety, Forrester Research, Inc. (FORR) carries a lower debt/equity ratio of 57% versus 170% for WPP plc — giving it more financial flexibility in a downturn.

05

Which is growing faster — IPG or OMC or WPP or HURN or FORR?

By revenue growth (latest reported year), Huron Consulting Group Inc.

(HURN) is pulling ahead at 14. 3% versus -8. 2% for Forrester Research, Inc. (FORR). On earnings-per-share growth, the picture is similar: WPP plc grew EPS 390. 0% year-over-year, compared to -1993. 3% for Forrester Research, Inc.. Over a 3-year CAGR, HURN leads at 14. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — IPG or OMC or WPP or HURN or FORR?

The Interpublic Group of Companies, Inc.

(IPG) is the more profitable company, earning 6. 4% net margin versus -30. 1% for Forrester Research, Inc. — meaning it keeps 6. 4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: OMC leads at 15. 0% versus 0. 5% for FORR. At the gross margin level — before operating expenses — FORR leads at 53. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is IPG or OMC or WPP or HURN or FORR more undervalued right now?

On forward earnings alone, Omnicom Group Inc.

(OMC) trades at 7. 2x forward P/E versus 14. 2x for Huron Consulting Group Inc. — 6. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for HURN: 60. 3% to $200. 00.

08

Which pays a better dividend — IPG or OMC or WPP or HURN or FORR?

In this comparison, WPP (14.

0% yield), IPG (5. 4% yield), OMC (3. 5% yield) pay a dividend. HURN, FORR do not pay a meaningful dividend and should not be held primarily for income.

09

Is IPG or OMC or WPP or HURN or FORR better for a retirement portfolio?

For long-horizon retirement investors, Omnicom Group Inc.

(OMC) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 60), 3. 5% yield). Both have compounded well over 10 years (OMC: +23. 5%, FORR: -75. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between IPG and OMC and WPP and HURN and FORR?

These companies operate in different sectors (IPG (Communication Services) and OMC (Communication Services) and WPP (Communication Services) and HURN (Industrials) and FORR (Industrials)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: IPG is a small-cap deep-value stock; OMC is a mid-cap income-oriented stock; WPP is a small-cap deep-value stock; HURN is a small-cap quality compounder stock; FORR is a small-cap quality compounder stock. IPG, OMC, WPP pay a dividend while HURN, FORR do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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IPG

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  • Market Cap > $100B
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WPP

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  • Sector: Industrials
  • Market Cap > $100B
  • Revenue Growth > 7%
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FORR

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  • Sector: Industrials
  • Market Cap > $100B
  • Gross Margin > 38%
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(IPG: -5.1% · OMC: 69.2%)

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