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IPG vs TRUE
Revenue, margins, valuation, and 5-year total return — side by side.
Internet Content & Information
IPG vs TRUE — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Advertising Agencies | Internet Content & Information |
| Market Cap | $8.93B | $226M |
| Revenue (TTM) | $10.21B | $181M |
| Net Income (TTM) | $552M | $-19M |
| Gross Margin | 18.2% | 79.2% |
| Operating Margin | 9.7% | -18.9% |
| Forward P/E | 7.8x | — |
| Total Debt | $4.25B | $11M |
| Cash & Equiv. | $2.19B | $112M |
IPG vs TRUE — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | Nov 25 | Return |
|---|---|---|---|
| The Interpublic Gro… (IPG) | 100 | 143.6 | +43.6% |
| TrueCar, Inc. (TRUE) | 100 | 81.5 | -18.5% |
Price return only. Dividends and distributions are not included.
Quick Verdict: IPG vs TRUE
Each card shows where this stock fits in a portfolio — not just who wins on paper.
IPG carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.
- Dividend streak 16 yrs, beta 0.65, yield 5.4%
- 45.7% 10Y total return vs TRUE's -56.7%
- Lower volatility, beta 0.65, current ratio 1.09x
TRUE is the clearest fit if your priority is growth exposure.
- Rev growth 10.6%, EPS growth 38.2%, 3Y rev CAGR -8.8%
- 10.6% revenue growth vs IPG's -1.8%
- +92.4% vs IPG's +1.0%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 10.6% revenue growth vs IPG's -1.8% | |
| Quality / Margins | 5.4% margin vs TRUE's -10.3% | |
| Stability / Safety | Beta 0.65 vs TRUE's 2.33 | |
| Dividends | 5.4% yield; 16-year raise streak; the other pay no meaningful dividend | |
| Momentum (1Y) | +92.4% vs IPG's +1.0% | |
| Efficiency (ROA) | 3.2% ROA vs TRUE's -12.5%, ROIC 14.7% vs -97.7% |
IPG vs TRUE — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
IPG vs TRUE — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
IPG leads this category, winning 5 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
IPG is the larger business by revenue, generating $10.2B annually — 56.3x TRUE's $181M. IPG is the more profitable business, keeping 5.4% of every revenue dollar as net income compared to TRUE's -10.3%.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $10.2B | $181M |
| EBITDAEarnings before interest/tax | $1.2B | -$19M |
| Net IncomeAfter-tax profit | $552M | -$19M |
| Free Cash FlowCash after capex | $807M | -$19,000 |
| Gross MarginGross profit ÷ Revenue | +18.2% | +79.2% |
| Operating MarginEBIT ÷ Revenue | +9.7% | -18.9% |
| Net MarginNet income ÷ Revenue | +5.4% | -10.3% |
| FCF MarginFCF ÷ Revenue | +7.9% | -0.0% |
| Rev. Growth (YoY)Latest quarter vs prior year | -5.1% | -7.2% |
| EPS Growth (YoY)Latest quarter vs prior year | +5.4% | +187.0% |
Valuation Metrics
TRUE leads this category, winning 2 of 3 comparable metrics.
Valuation Metrics
| Metric | ||
|---|---|---|
| Market CapShares × price | $8.9B | $226M |
| Enterprise ValueMkt cap + debt − cash | $11.0B | $125M |
| Trailing P/EPrice ÷ TTM EPS | 13.43x | -7.47x |
| Forward P/EPrice ÷ next-FY EPS est. | 7.78x | — |
| PEG RatioP/E ÷ EPS growth rate | 7.78x | — |
| EV / EBITDAEnterprise value multiple | 7.52x | — |
| Price / SalesMarket cap ÷ Revenue | 0.83x | 1.29x |
| Price / BookPrice ÷ Book value/share | 2.37x | 1.94x |
| Price / FCFMarket cap ÷ FCF | 9.77x | — |
Profitability & Efficiency
IPG leads this category, winning 5 of 8 comparable metrics.
Profitability & Efficiency
IPG delivers a 14.6% return on equity — every $100 of shareholder capital generates $15 in annual profit, vs $-16 for TRUE. TRUE carries lower financial leverage with a 0.10x debt-to-equity ratio, signaling a more conservative balance sheet compared to IPG's 1.09x. On the Piotroski fundamental quality scale (0–9), IPG scores 8/9 vs TRUE's 4/9, reflecting strong financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | +14.6% | -16.3% |
| ROA (TTM)Return on assets | +3.2% | -12.5% |
| ROICReturn on invested capital | +14.7% | -97.7% |
| ROCEReturn on capital employed | +13.7% | -24.6% |
| Piotroski ScoreFundamental quality 0–9 | 8 | 4 |
| Debt / EquityFinancial leverage | 1.09x | 0.10x |
| Net DebtTotal debt minus cash | $2.1B | -$101M |
| Cash & Equiv.Liquid assets | $2.2B | $112M |
| Total DebtShort + long-term debt | $4.3B | $11M |
| Interest CoverageEBIT ÷ Interest expense | 4.90x | — |
Total Returns (Dividends Reinvested)
TRUE leads this category, winning 3 of 5 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in IPG five years ago would be worth $8,990 today (with dividends reinvested), compared to $5,498 for TRUE. Over the past 12 months, TRUE leads with a +92.4% total return vs IPG's +1.0%. The 3-year compound annual growth rate (CAGR) favors TRUE at -2.0% vs IPG's -8.4% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | — | +11.9% |
| 1-Year ReturnPast 12 months | +1.0% | +92.4% |
| 3-Year ReturnCumulative with dividends | -23.0% | -5.9% |
| 5-Year ReturnCumulative with dividends | -10.1% | -45.0% |
| 10-Year ReturnCumulative with dividends | +45.7% | -56.7% |
| CAGR (3Y)Annualised 3-year return | -8.4% | -2.0% |
Risk & Volatility
Evenly matched — IPG and TRUE each lead in 1 of 2 comparable metrics.
Risk & Volatility
IPG is the less volatile stock with a 0.65 beta — it tends to amplify market swings less than TRUE's 2.33 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. TRUE currently trades 100.0% from its 52-week high vs IPG's 86.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.65x | 2.33x |
| 52-Week HighHighest price in past year | $28.42 | $2.54 |
| 52-Week LowLowest price in past year | $22.55 | $1.27 |
| % of 52W HighCurrent price vs 52-week peak | +86.5% | +100.0% |
| RSI (14)Momentum oscillator 0–100 | 45.1 | 69.2 |
| Avg Volume (50D)Average daily shares traded | 81.3M | 0 |
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Wall Street rates IPG as "Hold" and TRUE as "Hold". Consensus price targets imply 48.8% upside for IPG (target: $37) vs 31.9% for TRUE (target: $3). IPG is the only dividend payer here at 5.35% yield — a key consideration for income-focused portfolios.
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Hold |
| Price TargetConsensus 12-month target | $36.57 | $3.35 |
| # AnalystsCovering analysts | 34 | 23 |
| Dividend YieldAnnual dividend ÷ price | +5.4% | — |
| Dividend StreakConsecutive years of raises | 16 | — |
| Dividend / ShareAnnual DPS | $1.31 | — |
| Buyback YieldShare repurchases ÷ mkt cap | +2.6% | +8.9% |
IPG leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). TRUE leads in 2 (Valuation Metrics, Total Returns). 1 tied.
IPG vs TRUE: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is IPG or TRUE a better buy right now?
For growth investors, TrueCar, Inc.
(TRUE) is the stronger pick with 10. 6% revenue growth year-over-year, versus -1. 8% for The Interpublic Group of Companies, Inc. (IPG). The Interpublic Group of Companies, Inc. (IPG) offers the better valuation at 13. 4x trailing P/E (7. 8x forward), making it the more compelling value choice. Analysts rate The Interpublic Group of Companies, Inc. (IPG) a "Hold" — based on 34 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — IPG or TRUE?
Over the past 5 years, The Interpublic Group of Companies, Inc.
(IPG) delivered a total return of -10. 1%, compared to -45. 0% for TrueCar, Inc. (TRUE). Over 10 years, the gap is even starker: IPG returned +45. 7% versus TRUE's -56. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — IPG or TRUE?
By beta (market sensitivity over 5 years), The Interpublic Group of Companies, Inc.
(IPG) is the lower-risk stock at 0. 65β versus TrueCar, Inc. 's 2. 33β — meaning TRUE is approximately 257% more volatile than IPG relative to the S&P 500. On balance sheet safety, TrueCar, Inc. (TRUE) carries a lower debt/equity ratio of 10% versus 109% for The Interpublic Group of Companies, Inc. — giving it more financial flexibility in a downturn.
04Which is growing faster — IPG or TRUE?
By revenue growth (latest reported year), TrueCar, Inc.
(TRUE) is pulling ahead at 10. 6% versus -1. 8% for The Interpublic Group of Companies, Inc. (IPG). On earnings-per-share growth, the picture is similar: TrueCar, Inc. grew EPS 38. 2% year-over-year, compared to -35. 8% for The Interpublic Group of Companies, Inc.. Over a 3-year CAGR, IPG leads at 1. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
05Which has better profit margins — IPG or TRUE?
The Interpublic Group of Companies, Inc.
(IPG) is the more profitable company, earning 6. 4% net margin versus -17. 7% for TrueCar, Inc. — meaning it keeps 6. 4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: IPG leads at 11. 3% versus -21. 2% for TRUE. At the gross margin level — before operating expenses — TRUE leads at 85. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is IPG or TRUE more undervalued right now?
Analyst consensus price targets imply the most upside for IPG: 48.
8% to $36. 57.
07Which pays a better dividend — IPG or TRUE?
In this comparison, IPG (5.
4% yield) pays a dividend. TRUE does not pay a meaningful dividend and should not be held primarily for income.
08Is IPG or TRUE better for a retirement portfolio?
For long-horizon retirement investors, The Interpublic Group of Companies, Inc.
(IPG) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 65), 5. 4% yield). TrueCar, Inc. (TRUE) carries a higher beta of 2. 33 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (IPG: +45. 7%, TRUE: -56. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between IPG and TRUE?
Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: IPG is a small-cap deep-value stock; TRUE is a small-cap quality compounder stock. IPG pays a dividend while TRUE does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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