JAKK vs MAT

For growth investors, Mattel, Inc.

(MAT) is the stronger pick with -0. 6% revenue growth year-over-year, versus -17. 4% for JAKKS Pacific, Inc. (JAKK). Mattel, Inc. (MAT) offers the better valuation at 12. 1x trailing P/E (11. 5x forward), making it the more compelling value choice. Analysts rate Mattel, Inc. (MAT) a "Buy" — based on 34 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Mattel, Inc.

(MAT) is the cheapest at 12. 1x versus JAKKS Pacific, Inc. at 27. 1x. On forward P/E, JAKKS Pacific, Inc. is actually cheaper at 7. 4x — notably different from the trailing picture, reflecting expected earnings growth.

Over the past 5 years, JAKKS Pacific, Inc.

(JAKK) delivered a total return of +161. 5%, compared to -31. 4% for Mattel, Inc. (MAT). Over 10 years, the gap is even starker: MAT returned -45. 0% versus JAKK's -66. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), Mattel, Inc.

(MAT) is the lower-risk stock at 1. 24β versus JAKKS Pacific, Inc. 's 1. 79β — meaning JAKK is approximately 44% more volatile than MAT relative to the S&P 500. On balance sheet safety, JAKKS Pacific, Inc. (JAKK) carries a lower debt/equity ratio of 37% versus 128% for Mattel, Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), Mattel, Inc.

(MAT) is pulling ahead at -0. 6% versus -17. 4% for JAKKS Pacific, Inc. (JAKK). On earnings-per-share growth, the picture is similar: Mattel, Inc. grew EPS -21. 5% year-over-year, compared to -72. 6% for JAKKS Pacific, Inc.. Over a 3-year CAGR, MAT leads at -0. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

Mattel, Inc.

(MAT) is the more profitable company, earning 7. 4% net margin versus 1. 7% for JAKKS Pacific, Inc. — meaning it keeps 7. 4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MAT leads at 11. 6% versus 2. 5% for JAKK. At the gross margin level — before operating expenses — MAT leads at 48. 9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

On forward earnings alone, JAKKS Pacific, Inc.

(JAKK) trades at 7. 4x forward P/E versus 11. 5x for Mattel, Inc. — 4. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for JAKK: 79. 0% to $41. 67.

In this comparison, JAKK (4.

2% yield) pays a dividend. MAT does not pay a meaningful dividend and should not be held primarily for income.

For long-horizon retirement investors, Mattel, Inc.

(MAT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 24)). JAKKS Pacific, Inc. (JAKK) carries a higher beta of 1. 79 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MAT: -45. 0%, JAKK: -66. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: JAKK is a small-cap income-oriented stock; MAT is a small-cap deep-value stock. JAKK pays a dividend while MAT does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.