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MAT vs HAS
Revenue, margins, valuation, and 5-year total return — side by side.
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MAT vs HAS — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Leisure | Leisure |
| Market Cap | $4.56B | $13.71B |
| Revenue (TTM) | $5.38B | $4.70B |
| Net Income (TTM) | $499M | $-322M |
| Gross Margin | 47.9% | 70.3% |
| Operating Margin | 10.0% | 22.5% |
| Forward P/E | 11.5x | 16.8x |
| Total Debt | $2.87B | $3.40B |
| Cash & Equiv. | $1.24B | $777M |
MAT vs HAS — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Mattel, Inc. (MAT) | 100 | 163.7 | +63.7% |
| Hasbro, Inc. (HAS) | 100 | 132.6 | +32.6% |
Price return only. Dividends and distributions are not included.
Quick Verdict: MAT vs HAS
Each card shows where this stock fits in a portfolio — not just who wins on paper.
MAT is the clearest fit if your priority is growth exposure and sleep-well-at-night.
- Rev growth -0.6%, EPS growth -21.5%, 3Y rev CAGR -0.5%
- Lower volatility, beta 1.24, current ratio 2.15x
- Lower P/E (11.5x vs 16.8x)
HAS carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.
- Dividend streak 1 yrs, beta 1.16, yield 2.9%
- 44.8% 10Y total return vs MAT's -44.3%
- Beta 1.16, yield 2.9%, current ratio 1.38x
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 13.7% revenue growth vs MAT's -0.6% | |
| Value | Lower P/E (11.5x vs 16.8x) | |
| Quality / Margins | 9.3% margin vs HAS's -6.9% | |
| Stability / Safety | Beta 1.16 vs MAT's 1.24 | |
| Dividends | 2.9% yield; 1-year raise streak; the other pay no meaningful dividend | |
| Momentum (1Y) | +64.6% vs MAT's -9.4% | |
| Efficiency (ROA) | 7.7% ROA vs HAS's -5.8%, ROIC 12.5% vs 22.4% |
MAT vs HAS — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
MAT vs HAS — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
HAS leads this category, winning 5 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
MAT and HAS operate at a comparable scale, with $5.4B and $4.7B in trailing revenue. MAT is the more profitable business, keeping 9.3% of every revenue dollar as net income compared to HAS's -6.9%. On growth, HAS holds the edge at +31.3% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $5.4B | $4.7B |
| EBITDAEarnings before interest/tax | $726M | $1.2B |
| Net IncomeAfter-tax profit | $499M | -$322M |
| Free Cash FlowCash after capex | $400M | $830M |
| Gross MarginGross profit ÷ Revenue | +47.9% | +70.3% |
| Operating MarginEBIT ÷ Revenue | +10.0% | +22.5% |
| Net MarginNet income ÷ Revenue | +9.3% | -6.9% |
| FCF MarginFCF ÷ Revenue | +7.4% | +17.7% |
| Rev. Growth (YoY)Latest quarter vs prior year | +4.3% | +31.3% |
| EPS Growth (YoY)Latest quarter vs prior year | +2.7% | +6.6% |
Valuation Metrics
MAT leads this category, winning 5 of 6 comparable metrics.
Valuation Metrics
On an enterprise value basis, MAT's 7.8x EV/EBITDA is more attractive than HAS's 13.3x.
| Metric | ||
|---|---|---|
| Market CapShares × price | $4.6B | $13.7B |
| Enterprise ValueMkt cap + debt − cash | $6.2B | $16.3B |
| Trailing P/EPrice ÷ TTM EPS | 12.16x | -42.38x |
| Forward P/EPrice ÷ next-FY EPS est. | 11.52x | 16.81x |
| PEG RatioP/E ÷ EPS growth rate | 0.42x | — |
| EV / EBITDAEnterprise value multiple | 7.85x | 13.29x |
| Price / SalesMarket cap ÷ Revenue | 0.85x | 2.92x |
| Price / BookPrice ÷ Book value/share | 2.15x | 24.17x |
| Price / FCFMarket cap ÷ FCF | 11.08x | 16.52x |
Profitability & Efficiency
MAT leads this category, winning 6 of 9 comparable metrics.
Profitability & Efficiency
MAT delivers a 22.7% return on equity — every $100 of shareholder capital generates $23 in annual profit, vs $-52 for HAS. MAT carries lower financial leverage with a 1.28x debt-to-equity ratio, signaling a more conservative balance sheet compared to HAS's 6.01x. On the Piotroski fundamental quality scale (0–9), HAS scores 5/9 vs MAT's 4/9, reflecting solid financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | +22.7% | -52.3% |
| ROA (TTM)Return on assets | +7.7% | -5.8% |
| ROICReturn on invested capital | +12.5% | +22.4% |
| ROCEReturn on capital employed | +11.9% | +24.5% |
| Piotroski ScoreFundamental quality 0–9 | 4 | 5 |
| Debt / EquityFinancial leverage | 1.28x | 6.01x |
| Net DebtTotal debt minus cash | $1.6B | $2.6B |
| Cash & Equiv.Liquid assets | $1.2B | $777M |
| Total DebtShort + long-term debt | $2.9B | $3.4B |
| Interest CoverageEBIT ÷ Interest expense | 4.65x | 0.38x |
Total Returns (Dividends Reinvested)
HAS leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in HAS five years ago would be worth $11,136 today (with dividends reinvested), compared to $6,765 for MAT. Over the past 12 months, HAS leads with a +64.6% total return vs MAT's -9.4%. The 3-year compound annual growth rate (CAGR) favors HAS at 20.9% vs MAT's -5.6% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | -24.8% | +18.3% |
| 1-Year ReturnPast 12 months | -9.4% | +64.6% |
| 3-Year ReturnCumulative with dividends | -16.0% | +76.9% |
| 5-Year ReturnCumulative with dividends | -32.3% | +11.4% |
| 10-Year ReturnCumulative with dividends | -44.3% | +44.8% |
| CAGR (3Y)Annualised 3-year return | -5.6% | +20.9% |
Risk & Volatility
HAS leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
HAS is the less volatile stock with a 1.16 beta — it tends to amplify market swings less than MAT's 1.24 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. HAS currently trades 91.1% from its 52-week high vs MAT's 67.1% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.24x | 1.16x |
| 52-Week HighHighest price in past year | $22.48 | $106.98 |
| 52-Week LowLowest price in past year | $14.10 | $60.56 |
| % of 52W HighCurrent price vs 52-week peak | +67.1% | +91.1% |
| RSI (14)Momentum oscillator 0–100 | 44.4 | 52.1 |
| Avg Volume (50D)Average daily shares traded | 4.5M | 1.6M |
Analyst Outlook
HAS leads this category, winning 1 of 1 comparable metric.
Analyst Outlook
Wall Street rates MAT as "Buy" and HAS as "Buy". Consensus price targets imply 27.9% upside for MAT (target: $19) vs 14.6% for HAS (target: $112). HAS is the only dividend payer here at 2.87% yield — a key consideration for income-focused portfolios.
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $19.29 | $111.67 |
| # AnalystsCovering analysts | 34 | 33 |
| Dividend YieldAnnual dividend ÷ price | — | +2.9% |
| Dividend StreakConsecutive years of raises | 0 | 1 |
| Dividend / ShareAnnual DPS | — | $2.80 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | 0.0% |
HAS leads in 4 of 6 categories (Income & Cash Flow, Total Returns). MAT leads in 2 (Valuation Metrics, Profitability & Efficiency).
MAT vs HAS: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is MAT or HAS a better buy right now?
For growth investors, Hasbro, Inc.
(HAS) is the stronger pick with 13. 7% revenue growth year-over-year, versus -0. 6% for Mattel, Inc. (MAT). Mattel, Inc. (MAT) offers the better valuation at 12. 2x trailing P/E (11. 5x forward), making it the more compelling value choice. Analysts rate Mattel, Inc. (MAT) a "Buy" — based on 34 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — MAT or HAS?
On forward P/E, Mattel, Inc.
is actually cheaper at 11. 5x.
03Which is the better long-term investment — MAT or HAS?
Over the past 5 years, Hasbro, Inc.
(HAS) delivered a total return of +11. 4%, compared to -32. 3% for Mattel, Inc. (MAT). Over 10 years, the gap is even starker: HAS returned +44. 8% versus MAT's -44. 3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — MAT or HAS?
By beta (market sensitivity over 5 years), Hasbro, Inc.
(HAS) is the lower-risk stock at 1. 16β versus Mattel, Inc. 's 1. 24β — meaning MAT is approximately 6% more volatile than HAS relative to the S&P 500. On balance sheet safety, Mattel, Inc. (MAT) carries a lower debt/equity ratio of 128% versus 6% for Hasbro, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — MAT or HAS?
By revenue growth (latest reported year), Hasbro, Inc.
(HAS) is pulling ahead at 13. 7% versus -0. 6% for Mattel, Inc. (MAT). On earnings-per-share growth, the picture is similar: Mattel, Inc. grew EPS -21. 5% year-over-year, compared to -183. 6% for Hasbro, Inc.. Over a 3-year CAGR, MAT leads at -0. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — MAT or HAS?
Mattel, Inc.
(MAT) is the more profitable company, earning 7. 4% net margin versus -6. 9% for Hasbro, Inc. — meaning it keeps 7. 4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HAS leads at 22. 5% versus 11. 6% for MAT. At the gross margin level — before operating expenses — HAS leads at 70. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is MAT or HAS more undervalued right now?
On forward earnings alone, Mattel, Inc.
(MAT) trades at 11. 5x forward P/E versus 16. 8x for Hasbro, Inc. — 5. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MAT: 27. 9% to $19. 29.
08Which pays a better dividend — MAT or HAS?
In this comparison, HAS (2.
9% yield) pays a dividend. MAT does not pay a meaningful dividend and should not be held primarily for income.
09Is MAT or HAS better for a retirement portfolio?
For long-horizon retirement investors, Hasbro, Inc.
(HAS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 16), 2. 9% yield). Both have compounded well over 10 years (HAS: +44. 8%, MAT: -44. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between MAT and HAS?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: MAT is a small-cap deep-value stock; HAS is a mid-cap quality compounder stock. HAS pays a dividend while MAT does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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