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Stock Comparison

JL vs HTHT

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
JL
J-Long Group Limited

Apparel - Manufacturers

Consumer CyclicalNASDAQ • HK
Market Cap$25M
5Y Perf.-95.0%
HTHT
H World Group Limited

Travel Lodging

Consumer CyclicalNASDAQ • CN
Market Cap$15.43B
5Y Perf.+48.2%

JL vs HTHT — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
JL logoJL
HTHT logoHTHT
IndustryApparel - ManufacturersTravel Lodging
Market Cap$25M$15.43B
Revenue (TTM)$34M$25.22B
Net Income (TTM)$3M$5.06B
Gross Margin23.8%39.4%
Operating Margin5.4%26.1%
Forward P/E8.0x2.6x
Total Debt$2M$36.09B
Cash & Equiv.$11M$10.54B

JL vs HTHTLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

JL
HTHT
StockJan 24May 26Return
J-Long Group Limited (JL)1005.0-95.0%
H World Group Limit… (HTHT)100148.2+48.2%

Price return only. Dividends and distributions are not included.

Quick Verdict: JL vs HTHT

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: JL leads in 4 of 7 categories, making it the strongest pick for growth and revenue expansion and capital preservation and lower volatility. H World Group Limited is the stronger pick specifically for valuation and capital efficiency and profitability and margin quality. As sector peers, any of these can serve as alternatives in the same allocation.
JL
J-Long Group Limited
The Growth Play

JL carries the broadest edge in this set and is the clearest fit for growth exposure and sleep-well-at-night.

  • Rev growth 37.7%, EPS growth 219.2%, 3Y rev CAGR 99.5%
  • Lower volatility, beta 0.51, Low D/E 16.0%, current ratio 2.68x
  • Beta 0.51, yield 1.9%, current ratio 2.68x
Best for: growth exposure and sleep-well-at-night
HTHT
H World Group Limited
The Income Pick

HTHT is the clearest fit if your priority is income & stability and long-term compounding.

  • Dividend streak 2 yrs, beta 0.54, yield 3.7%
  • 5.2% 10Y total return vs JL's -88.5%
  • Lower P/E (2.6x vs 8.0x)
Best for: income & stability and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthJL logoJL37.7% revenue growth vs HTHT's 3.0%
ValueHTHT logoHTHTLower P/E (2.6x vs 8.0x)
Quality / MarginsHTHT logoHTHT20.1% margin vs JL's 9.1%
Stability / SafetyJL logoJLBeta 0.51 vs HTHT's 0.54, lower leverage
DividendsHTHT logoHTHT3.7% yield, 2-year raise streak, vs JL's 1.9%
Momentum (1Y)JL logoJL+87.6% vs HTHT's +37.2%
Efficiency (ROA)JL logoJL18.3% ROA vs HTHT's 8.0%, ROIC 24.1% vs 11.9%

JL vs HTHT — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

JLJ-Long Group Limited

Segment breakdown not available.

HTHTH World Group Limited
FY 2024
Leased And Owned Hotels
29.3%$13.8B
Room Revenues
25.0%$11.8B
Manachised And Franchised Hotels
20.1%$9.5B
Central Reservation System Usage Fees Other System Maintenance And Support Fees
7.0%$3.3B
On Going Management And Service Fees
7.0%$3.3B
Reimbursements For Hotel Manager Fees
3.7%$1.8B
Food and Beverage Revenues
2.8%$1.3B
Other (4)
5.0%$2.4B

JL vs HTHT — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLHTHTLAGGINGJL

Income & Cash Flow (Last 12 Months)

HTHT leads this category, winning 6 of 6 comparable metrics.

HTHT is the larger business by revenue, generating $25.2B annually — 740.9x JL's $34M. HTHT is the more profitable business, keeping 20.1% of every revenue dollar as net income compared to JL's 9.1%. On growth, HTHT holds the edge at +6.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricJL logoJLJ-Long Group Limi…HTHT logoHTHTH World Group Lim…
RevenueTrailing 12 months$34M$25.2B
EBITDAEarnings before interest/tax$2M$7.8B
Net IncomeAfter-tax profit$3M$5.1B
Free Cash FlowCash after capex-$1M$7.5B
Gross MarginGross profit ÷ Revenue+23.8%+39.4%
Operating MarginEBIT ÷ Revenue+5.4%+26.1%
Net MarginNet income ÷ Revenue+9.1%+20.1%
FCF MarginFCF ÷ Revenue-3.5%+29.6%
Rev. Growth (YoY)Latest quarter vs prior year-13.2%+6.8%
EPS Growth (YoY)Latest quarter vs prior year-102.4%+21.5%
HTHT leads this category, winning 6 of 6 comparable metrics.

Valuation Metrics

JL leads this category, winning 5 of 5 comparable metrics.

At 8.0x trailing earnings, JL trades at a 61% valuation discount to HTHT's 20.5x P/E. On an enterprise value basis, JL's 6.4x EV/EBITDA is more attractive than HTHT's 17.6x.

MetricJL logoJLJ-Long Group Limi…HTHT logoHTHTH World Group Lim…
Market CapShares × price$25M$15.4B
Enterprise ValueMkt cap + debt − cash$17M$19.2B
Trailing P/EPrice ÷ TTM EPS8.05x20.53x
Forward P/EPrice ÷ next-FY EPS est.2.62x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple6.44x17.60x
Price / SalesMarket cap ÷ Revenue0.64x4.27x
Price / BookPrice ÷ Book value/share1.39x8.02x
Price / FCFMarket cap ÷ FCF4.05x14.31x
JL leads this category, winning 5 of 5 comparable metrics.

Profitability & Efficiency

JL leads this category, winning 8 of 9 comparable metrics.

HTHT delivers a 42.3% return on equity — every $100 of shareholder capital generates $42 in annual profit, vs $30 for JL. JL carries lower financial leverage with a 0.16x debt-to-equity ratio, signaling a more conservative balance sheet compared to HTHT's 2.78x. On the Piotroski fundamental quality scale (0–9), JL scores 7/9 vs HTHT's 6/9, reflecting strong financial health.

MetricJL logoJLJ-Long Group Limi…HTHT logoHTHTH World Group Lim…
ROE (TTM)Return on equity+30.5%+42.3%
ROA (TTM)Return on assets+18.3%+8.0%
ROICReturn on invested capital+24.1%+11.9%
ROCEReturn on capital employed+17.2%+13.2%
Piotroski ScoreFundamental quality 0–976
Debt / EquityFinancial leverage0.16x2.78x
Net DebtTotal debt minus cash-$8M$25.6B
Cash & Equiv.Liquid assets$11M$10.5B
Total DebtShort + long-term debt$2M$36.1B
Interest CoverageEBIT ÷ Interest expense196.53x22.13x
JL leads this category, winning 8 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

HTHT leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in HTHT five years ago would be worth $9,555 today (with dividends reinvested), compared to $1,153 for JL. Over the past 12 months, JL leads with a +87.6% total return vs HTHT's +37.2%. The 3-year compound annual growth rate (CAGR) favors HTHT at 6.4% vs JL's -51.3% — a key indicator of consistent wealth creation.

MetricJL logoJLJ-Long Group Limi…HTHT logoHTHTH World Group Lim…
YTD ReturnYear-to-date+9.2%+3.5%
1-Year ReturnPast 12 months+87.6%+37.2%
3-Year ReturnCumulative with dividends-88.5%+20.5%
5-Year ReturnCumulative with dividends-88.5%-4.5%
10-Year ReturnCumulative with dividends-88.5%+517.9%
CAGR (3Y)Annualised 3-year return-51.3%+6.4%
HTHT leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — JL and HTHT each lead in 1 of 2 comparable metrics.

JL is the less volatile stock with a 0.51 beta — it tends to amplify market swings less than HTHT's 0.54 beta. A beta below 1.0 means the stock typically moves less than the S&P 500.

MetricJL logoJLJ-Long Group Limi…HTHT logoHTHTH World Group Lim…
Beta (5Y)Sensitivity to S&P 5000.51x0.54x
52-Week HighHighest price in past year$8.22$56.64
52-Week LowLowest price in past year$1.50$30.41
% of 52W HighCurrent price vs 52-week peak+81.3%+83.1%
RSI (14)Momentum oscillator 0–10054.036.6
Avg Volume (50D)Average daily shares traded26K1.7M
Evenly matched — JL and HTHT each lead in 1 of 2 comparable metrics.

Analyst Outlook

HTHT leads this category, winning 2 of 2 comparable metrics.

For income investors, HTHT offers the higher dividend yield at 3.65% vs JL's 1.91%.

MetricJL logoJLJ-Long Group Limi…HTHT logoHTHTH World Group Lim…
Analyst RatingConsensus buy/hold/sellBuy
Price TargetConsensus 12-month target$62.40
# AnalystsCovering analysts19
Dividend YieldAnnual dividend ÷ price+1.9%+3.7%
Dividend StreakConsecutive years of raises02
Dividend / ShareAnnual DPS$0.13$11.70
Buyback YieldShare repurchases ÷ mkt cap0.0%+0.7%
HTHT leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

HTHT leads in 3 of 6 categories (Income & Cash Flow, Total Returns). JL leads in 2 (Valuation Metrics, Profitability & Efficiency). 1 tied.

Best OverallH World Group Limited (HTHT)Leads 3 of 6 categories
Loading custom metrics...

JL vs HTHT: Frequently Asked Questions

9 questions · data-driven answers · updated daily

01

Is JL or HTHT a better buy right now?

For growth investors, J-Long Group Limited (JL) is the stronger pick with 37.

7% revenue growth year-over-year, versus 3. 0% for H World Group Limited (HTHT). J-Long Group Limited (JL) offers the better valuation at 8. 0x trailing P/E, making it the more compelling value choice. Analysts rate H World Group Limited (HTHT) a "Buy" — based on 19 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — JL or HTHT?

On trailing P/E, J-Long Group Limited (JL) is the cheapest at 8.

0x versus H World Group Limited at 20. 5x.

03

Which is the better long-term investment — JL or HTHT?

Over the past 5 years, H World Group Limited (HTHT) delivered a total return of -4.

5%, compared to -88. 5% for J-Long Group Limited (JL). Over 10 years, the gap is even starker: HTHT returned +517. 9% versus JL's -88. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — JL or HTHT?

By beta (market sensitivity over 5 years), J-Long Group Limited (JL) is the lower-risk stock at 0.

51β versus H World Group Limited's 0. 54β — meaning HTHT is approximately 7% more volatile than JL relative to the S&P 500. On balance sheet safety, J-Long Group Limited (JL) carries a lower debt/equity ratio of 16% versus 3% for H World Group Limited — giving it more financial flexibility in a downturn.

05

Which is growing faster — JL or HTHT?

By revenue growth (latest reported year), J-Long Group Limited (JL) is pulling ahead at 37.

7% versus 3. 0% for H World Group Limited (HTHT). On earnings-per-share growth, the picture is similar: J-Long Group Limited grew EPS 219. 2% year-over-year, compared to 62. 5% for H World Group Limited. Over a 3-year CAGR, JL leads at 99. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — JL or HTHT?

H World Group Limited (HTHT) is the more profitable company, earning 20.

1% net margin versus 6. 6% for J-Long Group Limited — meaning it keeps 20. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HTHT leads at 25. 4% versus 6. 1% for JL. At the gross margin level — before operating expenses — HTHT leads at 39. 4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Which pays a better dividend — JL or HTHT?

All stocks in this comparison pay dividends.

H World Group Limited (HTHT) offers the highest yield at 3. 7%, versus 1. 9% for J-Long Group Limited (JL).

08

Is JL or HTHT better for a retirement portfolio?

For long-horizon retirement investors, H World Group Limited (HTHT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

54), 3. 7% yield, +517. 9% 10Y return). Both have compounded well over 10 years (HTHT: +517. 9%, JL: -88. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

09

What are the main differences between JL and HTHT?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: JL is a small-cap high-growth stock; HTHT is a mid-cap income-oriented stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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JL

Income & Dividend Stock

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 5%
  • Dividend Yield > 0.7%
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HTHT

Dividend Mega-Cap Quality

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 12%
Run This Screen
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Beat Both

Find stocks that outperform JL and HTHT on the metrics below

Revenue Growth>
%
(JL: -13.2% · HTHT: 6.8%)
Net Margin>
%
(JL: 9.1% · HTHT: 20.1%)
P/E Ratio<
x
(JL: 8.0x · HTHT: 20.5x)

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