JL
J-Long Group Limited
Apparel - Manufacturers
Market Cap$25M
5Y Perf.-95.0%
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Stock Comparison
JL vs HTHT vs BABA vs JD
Revenue, margins, valuation, and 5-year total return — side by side.
HTHT
H World Group Limited
Travel Lodging
Market Cap$15.43B
5Y Perf.+48.2%
BABA
Alibaba Group Holding Limited
Specialty Retail
Market Cap$338.19B
5Y Perf.+94.1%
JD
JD.com, Inc.
Specialty Retail
Market Cap$46.34B
5Y Perf.+33.6%
JL vs HTHT vs BABA vs JD — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | JL | HTHT | BABA | JD |
|---|---|---|---|---|
| Industry | Apparel - Manufacturers | Travel Lodging | Specialty Retail | Specialty Retail |
| Market Cap | $25M | $15.43B | $338.19B | $46.34B |
| Revenue (TTM) | $34M | $25.22B | $1.01T | $1.30T |
| Net Income (TTM) | $3M | $5.06B | $123.35B | $32.20B |
| Gross Margin | 23.8% | 39.4% | 41.2% | 12.7% |
| Operating Margin | 5.4% | 26.1% | 10.9% | 1.3% |
| Forward P/E | 8.0x | 2.6x | 4.2x | 1.4x |
| Total Debt | $2M | $36.09B | $248.49B | $89.77B |
| Cash & Equiv. | $11M | $10.54B | $181.73B | $108.35B |
JL vs HTHT vs BABA vs JD — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
JL
HTHT
BABA
JD
| Stock | Jan 24 | May 26 | Return |
|---|---|---|---|
| J-Long Group Limited (JL) | 100 | 5.0 | -95.0% |
| H World Group Limit… (HTHT) | 100 | 148.2 | +48.2% |
| Alibaba Group Holdi… (BABA) | 100 | 194.1 | +94.1% |
| JD.com, Inc. (JD) | 100 | 133.6 | +33.6% |
Price return only. Dividends and distributions are not included.
Quick Verdict: JL vs HTHT vs BABA vs JD
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Bottom line: JL leads in 4 of 7 categories, making it the strongest pick for growth and revenue expansion and capital preservation and lower volatility. H World Group Limited is the stronger pick specifically for profitability and margin quality and dividend income and shareholder returns. JD also leads in specific categories worth noting. As sector peers, any of these can serve as alternatives in the same allocation.
JL
J-Long Group Limited
The Growth Play
JL carries the broadest edge in this set and is the clearest fit for growth exposure and sleep-well-at-night.
- Rev growth 37.7%, EPS growth 219.2%, 3Y rev CAGR 99.5%
- Lower volatility, beta 0.51, Low D/E 16.0%, current ratio 2.68x
- Beta 0.51, yield 1.9%, current ratio 2.68x
- 37.7% revenue growth vs HTHT's 3.0%
Best for: growth exposure and sleep-well-at-night
HTHT
H World Group Limited
The Income Pick
HTHT is the #2 pick in this set and the best alternative if income & stability and long-term compounding is your priority.
- Dividend streak 2 yrs, beta 0.54, yield 3.7%
- 5.2% 10Y total return vs BABA's 82.2%
- 20.1% margin vs JD's 2.5%
- 3.7% yield, 2-year raise streak, vs JL's 1.9%
Best for: income & stability and long-term compounding
BABA
Alibaba Group Holding Limited
The Value Angle
BABA lags the leaders in this set but could rank higher in a more targeted comparison.
Best for: consumer cyclical exposure
JD
JD.com, Inc.
The Value Play
JD is the clearest fit if your priority is value.
- Lower P/E (1.4x vs 4.2x)
Best for: value
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | JL | 37.7% revenue growth vs HTHT's 3.0% |
| Value | JD | Lower P/E (1.4x vs 4.2x) |
| Quality / Margins | HTHT | 20.1% margin vs JD's 2.5% |
| Stability / Safety | JL | Beta 0.51 vs BABA's 1.23, lower leverage |
| Dividends | HTHT | 3.7% yield, 2-year raise streak, vs JL's 1.9% |
| Momentum (1Y) | JL | +87.6% vs JD's -8.8% |
| Efficiency (ROA) | JL | 18.3% ROA vs JD's 4.6%, ROIC 24.1% vs 9.9% |
JL vs HTHT vs BABA vs JD — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
FY 2024
FY 2025
FY 2024
JL vs HTHT vs BABA vs JD — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
BEST OVERALLHTHTLAGGINGBABA
Who Leads Where
HTHT leads in 2 of 6 categories
JD leads 1 • JL leads 1 • BABA leads 0 • 2 tied
Explore the data ↓BABAAlibaba Group Holding…
0leads
JDJD.com, Inc.
1leads
JLJ-Long Group Limited
1leads
HTHTH World Group Limited
2leads
6 Total Categories
CATEGORYLEADERvs JLvs JDMETRICS WON
Income & Cash FlowRevenue, margins, and cash flow strength
HTHT4/6
Valuation MetricsMultiples, price ratios, and targets
JD5/6
Profitability & EfficiencyROE, ROIC, leverage, and quality scores
JL7/9
Total Returns1Y, 3Y, 5Y total returns with dividends
Tied
—
Risk & VolatilityBeta, volatility, and downside exposure
Tied
—
Analyst OutlookRatings, price targets, and dividends
HTHT2/2
Income & Cash Flow (Last 12 Months)
HTHT leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
JD is the larger business by revenue, generating $1.30T annually — 38307.5x JL's $34M. HTHT is the more profitable business, keeping 20.1% of every revenue dollar as net income compared to JD's 2.5%. On growth, JD holds the edge at +14.9% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | JLJ-Long Group Limi… | HTHTH World Group Lim… | BABAAlibaba Group Hol… | JDJD.com, Inc. |
|---|---|---|---|---|
| RevenueTrailing 12 months | $34M | $25.2B | $1.01T | $1.30T |
| EBITDAEarnings before interest/tax | $2M | $7.8B | $114.6B | $23.8B |
| Net IncomeAfter-tax profit | $3M | $5.1B | $123.4B | $32.2B |
| Free Cash FlowCash after capex | -$1M | $7.5B | $2.6B | $9.1B |
| Gross MarginGross profit ÷ Revenue | +23.8% | +39.4% | +41.2% | +12.7% |
| Operating MarginEBIT ÷ Revenue | +5.4% | +26.1% | +10.9% | +1.3% |
| Net MarginNet income ÷ Revenue | +9.1% | +20.1% | +12.2% | +2.5% |
| FCF MarginFCF ÷ Revenue | -3.5% | +29.6% | +0.3% | +0.7% |
| Rev. Growth (YoY)Latest quarter vs prior year | -13.2% | +6.8% | +4.8% | +14.9% |
| EPS Growth (YoY)Latest quarter vs prior year | -102.4% | +21.5% | -52.0% | -56.3% |
HTHT leads this category, winning 4 of 6 comparable metrics.
Valuation Metrics
JD leads this category, winning 5 of 6 comparable metrics.
Valuation Metrics
At 7.6x trailing earnings, JD trades at a 63% valuation discount to HTHT's 20.5x P/E. On an enterprise value basis, JD's 6.4x EV/EBITDA is more attractive than HTHT's 17.6x.
| Metric | JLJ-Long Group Limi… | HTHTH World Group Lim… | BABAAlibaba Group Hol… | JDJD.com, Inc. |
|---|---|---|---|---|
| Market CapShares × price | $25M | $15.4B | $338.2B | $46.3B |
| Enterprise ValueMkt cap + debt − cash | $17M | $19.2B | $348.0B | $43.6B |
| Trailing P/EPrice ÷ TTM EPS | 8.05x | 20.53x | 17.78x | 7.62x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 2.62x | 4.16x | 1.43x |
| PEG RatioP/E ÷ EPS growth rate | — | — | — | 0.28x |
| EV / EBITDAEnterprise value multiple | 6.44x | 17.60x | 13.46x | 6.38x |
| Price / SalesMarket cap ÷ Revenue | 0.64x | 4.27x | 2.31x | 0.27x |
| Price / BookPrice ÷ Book value/share | 1.39x | 8.02x | 2.11x | 1.01x |
| Price / FCFMarket cap ÷ FCF | 4.05x | 14.31x | 29.44x | 7.12x |
JD leads this category, winning 5 of 6 comparable metrics.
Profitability & Efficiency
JL leads this category, winning 7 of 9 comparable metrics.
Profitability & Efficiency
HTHT delivers a 42.3% return on equity — every $100 of shareholder capital generates $42 in annual profit, vs $11 for JD. JL carries lower financial leverage with a 0.16x debt-to-equity ratio, signaling a more conservative balance sheet compared to HTHT's 2.78x. On the Piotroski fundamental quality scale (0–9), JL scores 7/9 vs JD's 6/9, reflecting strong financial health.
| Metric | JLJ-Long Group Limi… | HTHTH World Group Lim… | BABAAlibaba Group Hol… | JDJD.com, Inc. |
|---|---|---|---|---|
| ROE (TTM)Return on equity | +30.5% | +42.3% | +11.2% | +10.5% |
| ROA (TTM)Return on assets | +18.3% | +8.0% | +6.7% | +4.6% |
| ROICReturn on invested capital | +24.1% | +11.9% | +9.6% | +9.9% |
| ROCEReturn on capital employed | +17.2% | +13.2% | +10.4% | +10.2% |
| Piotroski ScoreFundamental quality 0–9 | 7 | 6 | 7 | 6 |
| Debt / EquityFinancial leverage | 0.16x | 2.78x | 0.23x | 0.29x |
| Net DebtTotal debt minus cash | -$8M | $25.6B | $66.8B | -$18.6B |
| Cash & Equiv.Liquid assets | $11M | $10.5B | $181.7B | $108.3B |
| Total DebtShort + long-term debt | $2M | $36.1B | $248.5B | $89.8B |
| Interest CoverageEBIT ÷ Interest expense | 196.53x | 22.13x | 15.74x | 12.85x |
JL leads this category, winning 7 of 9 comparable metrics.
Total Returns (Dividends Reinvested)
Evenly matched — JL and HTHT and BABA each lead in 2 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in HTHT five years ago would be worth $9,555 today (with dividends reinvested), compared to $1,153 for JL. Over the past 12 months, JL leads with a +87.6% total return vs JD's -8.8%. The 3-year compound annual growth rate (CAGR) favors BABA at 20.2% vs JL's -51.3% — a key indicator of consistent wealth creation.
| Metric | JLJ-Long Group Limi… | HTHTH World Group Lim… | BABAAlibaba Group Hol… | JDJD.com, Inc. |
|---|---|---|---|---|
| YTD ReturnYear-to-date | +9.2% | +3.5% | -10.1% | +5.4% |
| 1-Year ReturnPast 12 months | +87.6% | +37.2% | +12.9% | -8.8% |
| 3-Year ReturnCumulative with dividends | -88.5% | +20.5% | +73.7% | -8.4% |
| 5-Year ReturnCumulative with dividends | -88.5% | -4.5% | -34.1% | -51.3% |
| 10-Year ReturnCumulative with dividends | -88.5% | +517.9% | +82.2% | +48.4% |
| CAGR (3Y)Annualised 3-year return | -51.3% | +6.4% | +20.2% | -2.9% |
Evenly matched — JL and HTHT and BABA each lead in 2 of 6 comparable metrics.
Risk & Volatility
Evenly matched — JL and HTHT each lead in 1 of 2 comparable metrics.
Risk & Volatility
JL is the less volatile stock with a 0.51 beta — it tends to amplify market swings less than BABA's 1.23 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. HTHT currently trades 83.1% from its 52-week high vs BABA's 72.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | JLJ-Long Group Limi… | HTHTH World Group Lim… | BABAAlibaba Group Hol… | JDJD.com, Inc. |
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.51x | 0.54x | 1.23x | 1.04x |
| 52-Week HighHighest price in past year | $8.22 | $56.64 | $192.67 | $38.08 |
| 52-Week LowLowest price in past year | $1.50 | $30.41 | $103.71 | $24.51 |
| % of 52W HighCurrent price vs 52-week peak | +81.3% | +83.1% | +72.7% | +79.1% |
| RSI (14)Momentum oscillator 0–100 | 54.0 | 36.6 | 60.9 | 53.5 |
| Avg Volume (50D)Average daily shares traded | 26K | 1.7M | 10.4M | 10.1M |
Evenly matched — JL and HTHT each lead in 1 of 2 comparable metrics.
Analyst Outlook
HTHT leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: HTHT as "Buy", BABA as "Buy", JD as "Buy". Consensus price targets imply 38.7% upside for BABA (target: $194) vs 9.1% for JD (target: $33). For income investors, HTHT offers the higher dividend yield at 3.65% vs BABA's 1.27%.
| Metric | JLJ-Long Group Limi… | HTHTH World Group Lim… | BABAAlibaba Group Hol… | JDJD.com, Inc. |
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Buy | Buy | Buy |
| Price TargetConsensus 12-month target | — | $62.40 | $194.23 | $32.86 |
| # AnalystsCovering analysts | — | 19 | 59 | 45 |
| Dividend YieldAnnual dividend ÷ price | +1.9% | +3.7% | +1.3% | +2.6% |
| Dividend StreakConsecutive years of raises | 0 | 2 | 2 | 1 |
| Dividend / ShareAnnual DPS | $0.13 | $11.70 | $12.14 | $5.37 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +0.7% | +3.8% | +8.2% |
HTHT leads this category, winning 2 of 2 comparable metrics.
Key Takeaway
HTHT leads in 2 of 6 categories (Income & Cash Flow, Analyst Outlook). JD leads in 1 (Valuation Metrics). 2 tied.
Best OverallH World Group Limited (HTHT)Leads 2 of 6 categories
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JL vs HTHT vs BABA vs JD: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is JL or HTHT or BABA or JD a better buy right now?
For growth investors, J-Long Group Limited (JL) is the stronger pick with 37.
7% revenue growth year-over-year, versus 3. 0% for H World Group Limited (HTHT). JD. com, Inc. (JD) offers the better valuation at 7. 6x trailing P/E (1. 4x forward), making it the more compelling value choice. Analysts rate H World Group Limited (HTHT) a "Buy" — based on 19 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — JL or HTHT or BABA or JD?
On trailing P/E, JD.
com, Inc. (JD) is the cheapest at 7. 6x versus H World Group Limited at 20. 5x. On forward P/E, JD. com, Inc. is actually cheaper at 1. 4x.
03Which is the better long-term investment — JL or HTHT or BABA or JD?
Over the past 5 years, H World Group Limited (HTHT) delivered a total return of -4.
5%, compared to -88. 5% for J-Long Group Limited (JL). Over 10 years, the gap is even starker: HTHT returned +517. 9% versus JL's -88. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — JL or HTHT or BABA or JD?
By beta (market sensitivity over 5 years), J-Long Group Limited (JL) is the lower-risk stock at 0.
51β versus Alibaba Group Holding Limited's 1. 23β — meaning BABA is approximately 143% more volatile than JL relative to the S&P 500. On balance sheet safety, J-Long Group Limited (JL) carries a lower debt/equity ratio of 16% versus 3% for H World Group Limited — giving it more financial flexibility in a downturn.
05Which is growing faster — JL or HTHT or BABA or JD?
By revenue growth (latest reported year), J-Long Group Limited (JL) is pulling ahead at 37.
7% versus 3. 0% for H World Group Limited (HTHT). On earnings-per-share growth, the picture is similar: J-Long Group Limited grew EPS 219. 2% year-over-year, compared to 62. 5% for H World Group Limited. Over a 3-year CAGR, JL leads at 99. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — JL or HTHT or BABA or JD?
H World Group Limited (HTHT) is the more profitable company, earning 20.
1% net margin versus 3. 6% for JD. com, Inc. — meaning it keeps 20. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HTHT leads at 25. 4% versus 3. 3% for JD. At the gross margin level — before operating expenses — BABA leads at 40. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is JL or HTHT or BABA or JD more undervalued right now?
On forward earnings alone, JD.
com, Inc. (JD) trades at 1. 4x forward P/E versus 4. 2x for Alibaba Group Holding Limited — 2. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for BABA: 38. 7% to $194. 23.
08Which pays a better dividend — JL or HTHT or BABA or JD?
All stocks in this comparison pay dividends.
H World Group Limited (HTHT) offers the highest yield at 3. 7%, versus 1. 3% for Alibaba Group Holding Limited (BABA).
09Is JL or HTHT or BABA or JD better for a retirement portfolio?
For long-horizon retirement investors, H World Group Limited (HTHT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
54), 3. 7% yield, +517. 9% 10Y return). Both have compounded well over 10 years (HTHT: +517. 9%, BABA: +82. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between JL and HTHT and BABA and JD?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: JL is a small-cap high-growth stock; HTHT is a mid-cap income-oriented stock; BABA is a large-cap deep-value stock; JD is a mid-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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Revenue Growth>
%
(JL: -13.2% · HTHT: 6.8%)Net Margin>
%
(JL: 9.1% · HTHT: 20.1%)P/E Ratio<
x
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