JLL vs NEN vs CBRE vs RKT

For growth investors, Rocket Companies, Inc.

(RKT) is the stronger pick with 34. 8% revenue growth year-over-year, versus 10. 8% for New England Realty Associates Limited Partnership (NEN). Jones Lang LaSalle Incorporated (JLL) offers the better valuation at 19. 4x trailing P/E (14. 1x forward), making it the more compelling value choice. Analysts rate Jones Lang LaSalle Incorporated (JLL) a "Buy" — based on 12 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Jones Lang LaSalle Incorporated (JLL) is the cheapest at 19.

4x versus Rocket Companies, Inc. at 67. 1x. On forward P/E, Jones Lang LaSalle Incorporated is actually cheaper at 14. 1x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Jones Lang LaSalle Incorporated wins at 0. 86x versus CBRE Group, Inc. 's 1. 60x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

Over the past 5 years, Jones Lang LaSalle Incorporated (JLL) delivered a total return of +69.

2%, compared to -30. 3% for Rocket Companies, Inc. (RKT). Over 10 years, the gap is even starker: CBRE returned +382. 3% versus RKT's -20. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), New England Realty Associates Limited Partnership (NEN) is the lower-risk stock at 0.

14β versus Rocket Companies, Inc. 's 1. 77β — meaning RKT is approximately 1189% more volatile than NEN relative to the S&P 500. On balance sheet safety, Jones Lang LaSalle Incorporated (JLL) carries a lower debt/equity ratio of 44% versus 155% for Rocket Companies, Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), Rocket Companies, Inc.

(RKT) is pulling ahead at 34. 8% versus 10. 8% for New England Realty Associates Limited Partnership (NEN). On earnings-per-share growth, the picture is similar: Jones Lang LaSalle Incorporated grew EPS 45. 1% year-over-year, compared to -61. 4% for New England Realty Associates Limited Partnership. Over a 3-year CAGR, CBRE leads at 9. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

New England Realty Associates Limited Partnership (NEN) is the more profitable company, earning 6.

8% net margin versus 0. 5% for Rocket Companies, Inc. — meaning it keeps 6. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: NEN leads at 24. 4% versus 3. 2% for CBRE. At the gross margin level — before operating expenses — JLL leads at 99. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Jones Lang LaSalle Incorporated (JLL) is the more undervalued stock at a PEG of 0. 86x versus CBRE Group, Inc. 's 1. 60x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Jones Lang LaSalle Incorporated (JLL) trades at 14. 1x forward P/E versus 19. 2x for Rocket Companies, Inc. — 5. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for RKT: 53. 5% to $21. 63.

In this comparison, NEN (8.

0% yield) pays a dividend. JLL, CBRE, RKT do not pay a meaningful dividend and should not be held primarily for income.

For long-horizon retirement investors, New England Realty Associates Limited Partnership (NEN) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

14), 8. 0% yield). Rocket Companies, Inc. (RKT) carries a higher beta of 1. 77 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (NEN: +49. 2%, RKT: -20. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

These companies operate in different sectors (JLL (Real Estate) and NEN (Real Estate) and CBRE (Real Estate) and RKT (Financial Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: JLL is a mid-cap quality compounder stock; NEN is a small-cap income-oriented stock; CBRE is a mid-cap quality compounder stock; RKT is a small-cap high-growth stock. NEN pays a dividend while JLL, CBRE, RKT do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.